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C’est WordPress et Matomo.</h1> <p>Pour une entreprise, une association, une profession libérale, les auto-entrepreneurs, les artisans, les commerçants ainsi que tant d’autres activités. Personne ne peut s’en passer. Vous pouvez effectuer des ventes en ayant le contrôle du contenu ainsi que de la présentation. C’est mettre vos produits, vos services, vos documents et autres à la disposition de tous.</p> <p>La visibilité de toute activité par le numérique d’aujourd’hui est incontournable ainsi que d’un intérêt majeur pour votre croissance. C’est créer un espace dédié et personnalisé pour communiquer sur votre activité. Vous avez la possibilité d’améliorer votre visibilité, votre notoriété, votre image. Si bien que vous trouverez de nouveaux clients, adhérents et autres. C’est vendre en ligne sans perdre de temps. La possibilité de recevoir des paiements directement en ligne sans intervention de votre part.</p> <h2>Un site Web. Les raisons d’en avoir un.</h2> <ul> <li>Être visible partout ainsi que tout le temps.</li> <li>Disposer d’un espace d’information avec des présentations illimitées.</li> <li>Gagner en crédibilité.</li> <li>Bénéficier d’un support de communication dynamique ainsi qu’évolutif.</li> <li>Être visible rapidement et facilement.</li> <li>Augmenter son chiffre d’affaire.</li> <li>Créer des interactions avec les différents publics.</li> <li>Apprendre à mieux connaître les cibles visées.</li> </ul> <h3>WordPress est construit avec PHP et MySQL et disponible sous licence GPLv2.</h3> <p>Il est important de connaître toutes les fonctionnalités de WordPress pour exploiter pleinement son potentiel. Ce logiciel est responsive. Cela signifie que votre site s’adaptera automatiquement à tous les types d’appareils, smartphones, tablettes, ordinateurs.</p> <p>PHP est un langage de programmation côté serveur pour avoir des sites web performants. Si bien que vous pouvez communiquer avec des bases de données.</p> <p>MySQL est un système de gestion de base de données relationnelles libre ainsi que très utilisé.</p> <p>La licence GPLv2 donne du pouvoir aux utilisateurs. Il s’agit avant tout de valeurs éthiques et économiques, intrinsèquement liées à la notion de communauté.</p> <p>Matomo est une solution recommandée par la CNIL pour la mise d’un suivi respectueux de la confidentialité des utilisateurs. Ce logiciel vous garantit d’être en conformité avec les directives du règlement général sur la protection des données à caractère personnelles.</p> <h2 id="wordpress-cest-surtout-la-plateforme-utilis%C3%A9e-par-43-de-tous-les-sites-web-du-monde">WordPress : c’est surtout la plateforme utilisée par 43 % de tous les sites web du monde.</h2> <p>Il faut croire en la démocratisation de la publication sur le web ainsi qu’à la liberté qu’apporte l’open-source.</p> <p><strong>L’open source c’est disposer des quatre libertés fondamentales qui sont:</strong></p> <ul> <li>Pouvoir utiliser le programme dans n’importe quel but.</li> <li>Étudier le fonctionnement du programme et de le modifier afin qu’il fasse ce que vous voulez au regard de vos besoins.</li> <li>D’être capable de le redistribuer.</li> <li>De distribuer des copies de vos propres versions à d’autres.</li> </ul> <p>WordPress permet l’opportunité à tous de créer ainsi que de partager de la simple information, aux données pouvant changer le monde. Ce logiciel met l’accent sur l’accessibilité, la performance, la sécurité et la facilité d’utilisation. Toutefois l »important est de travailler sur le partage de votre histoire, de votre produit ou de vos services. WordPress est simple et prévisible en offrant des fonctionnalités puissantes pour votre réussite.</p> <h3 id="quest-ce-que-wordpress">Un site Web. Qu’est-ce que WordPress?</h3> <p>WordPress est un système de gestion de contenu (CMS en anglais) le plus populaire au monde.</p> <p>Les fonctionnalités de WordPress lui permettent de créer ainsi que de gérer différents types de sites Web. WordPress offre une grande flexibilité grâce à ses nombreux plugins ainsi que des thèmes personnalisables.</p> <p>Par exemple un site vitrine, un site de vente en ligne, un site applicatif, un site institutionnel, un site d’enseignement. Mais aussi un blog, un portfolio…</p> <p>Le 12 novembre 2024 WordPress 6.7 est la dernière version et apporte une amélioration de l’éditeur Gutenberg.</p> <p>Une version 7.0 est programmée pour novembre 2025.</p> <p>WordPress est réputé pour ses nombreuses fonctionnalités qui permettent de créer un site Internet ainsi que de le personnaliser.</p> <p>Le première étape consiste à configurer votre nom de domaine ainsi que de choisir un hébergeur professionnel.</p> <h3>La gestion et l’administration sont aisées et possibles par plusieurs utilisateurs.</h3> <p>Il est possible d’accéder et de modifier le contenu du site Internet à tout instant. Les droits d’accès sont les suivants:</p> <ul> <li>Administrateur qui a accès à toutes les fonctionnalités.</li> <li>Éditeur peut publier ainsi que gérer ses propres pages.</li> <li>Auteur<strong><span> </span></strong>ne peut publier et gérer que ses propres pages.</li> <li>Contributeur peut écrire et gérer ses propres articles sans les publier.</li> <li>Abonné qui ne peut que gérer son profil ainsi que ses renseignements.</li> </ul> <h3 id="la-cr%C3%A9ation-de-contenu-est-le-point-fort-de-wordpress">La création de contenu est le point fort de WordPress.</h3> <p>Cela concerne autant les pages que les articles. Vous avez de nombreux plugins de formatage de texte. Il existe un module H5P pour la création de contenu interactif pour dynamiser les pages. Vous pouvez insérer des fichiers, des émoticônes, des miniatures et autres. Il y a sept types de publications. Les articles, les pages, les fichiers joints, les révisions, les menus de navigation, CCS personnalisés et les changements. Dans un premier temps, il faut prendre en compte que les cinq premiers points énoncés précédemment.</p> <p>Les articles et les pages sont des données qui sont connus dans le jargon internet. Il s’agit de la one page d’un site, de pages produits. Un fichier joint est un élément multimédia qui a été téléversé sur votre site. Tout fichier aura un identifiant unique et des métadonnées telles que son titre, sa description, son texte ALT. Il s’agit d’images, vidéos, fichiers PDF et autres.</p> <p>Chaque fois que vous enregistrez une nouvelle version de page, d’article, d’un fichier joint, WordPress crée une révision.</p> <p>Vous bénéficiez de la gestion de catégories ainsi que de sous-catégories. Avant une publication ou une mise à jour, vous avez un outil de prévisualisation.</p> <h3>Un site Web. Vous pouvez personnalisez votre site Internet.</h3> <p>En effet car vous avez une mise à disposition de nombreux thèmes. Vous pouvez les télécharger via le tableau de bord de votre propre site. Il existe plusieurs milliers plugins. C’est aussi connecter WOrdPress avec le Fediverse ainsi que d’interagir avec des outils comme Mastodon, Pleroma, Funkwhale ou PeerTube.</p> <p>Pour optimiser le référencement de votre site, il est recommandé d’utiliser des balises ainsi que des mots clés pertinents dans vos contenus.</p> <h3 id="les-extensions-populaires">Un site web. Les extensions populaires:</h3> <ul> <li>Contact Form7 une extension de formulaire de contact simple et facilement adaptable.</li> <li>Yoast SEO pour optimiser votre SEO de votre site web.</li> <li>Elementor Website builder comme constructeur de page par glisser-déposer.</li> <li>Divi qui présente des atouts et en concurrence avec Elementor.</li> <li>Woocommerce pour créer un site e-commerce performant.</li> </ul> <p>Les extensions Bêta:</p> <ul> <li>Gutenberg pour des fonctionnalités d’édition, de personnalisation et de conception de votre site web.</li> <li>Performance Labune collection autonome de modules performants.</li> <li>Plugin Dependencies.</li> </ul> <p>Les extensions mises en avant:</p> <ul> <li>Classic Editor qui est très apprécié.</li> <li>Akismet Spam Protection pour une protection anti-spam.</li> <li>Jetpack-WPSecurity, Speed & Growth des outils puissants et rapides.</li> </ul> <h3>Un site Web. Les extensions proposant des blocs.</h3> <ul> <li>Best WordPress Gallery Plugin la meilleure extension de galerie.</li> <li>Ecwid Ecommerce Shopping Cart pour le e-commerce.</li> <li>Hustle-Email,Marketing, Lead Generation, options, Popups.</li> <li>Gallery plugin for WordPress-Envira Photo Gallery.</li> </ul> <p>Une des forces majeures de WordPress réside dans sa communauté nombreuse et étendue lui permettant une expansion internationale. C’est à l’évidence l’une des plus grande communauté au monde.</p> <blockquote class="kg-blockquote-alt"> <p>Vous avez besoin d ‘approfondir WordPress et allez sur le support.</p> </blockquote> <p><strong> </strong><span> </span> <strong> <a href="https://wordpress.com/?ref=blog.yourownnet.net">https://wordpress.com</a></strong></p> <p><strong> </strong><a href="https://wordpress.org/support/?ref=blog.yourownnet.net"><strong>https://wordpress.org/support/</strong></a></p> <h3 id="les-fonctionnalit%C3%A9s-de-wordpress">Un site web. Les fonctionnalités de WordPress.</h3> <p>C’est la liberté inestimable de construire ce que vous voulez.</p> <ul> <li>Des designs personnalisables.</li> <li>Un site optimisé pour le SEO et mobile responsive.</li> <li>De hautes performances.</li> <li>Une gestion prête à l’emploi.</li> <li>C’est bénéficier d’une haute sécurité.</li> <li>Une puissante gestion des médias.</li> <li>WordPress est facile à utiliser et très accessible.</li> </ul> <h3 id="les-plugins-wordpress-pour-partager-vos-publications-sur-les-r%C3%A9seaux-sociaux">Les plugins WordPress pour partager vos publications sur les réseaux sociaux.</h3> <ul> <li>Revive Old Post<strong><span> </span></strong>pour le processus de partage des anciens articles sur vos différents comptes de réseaux sociaux. Vous pouvez flitrer les articles par catégorie, de racoourcir les URLs automatiquement ainsi que de générer des hashtags basés sur les balises.</li> <li>Tailwund pour faire de la promotion sur Pinterest et Instagram.</li> <li>AccessPress Social Auto pour lier votre site web à une quantité illimitée de comptes.</li> <li>Coshedule est un calendrier tout en un.</li> <li>HYPESocial Buffer pour la gestion de votre site web, du blog ainsi que des comptes de réseaux sociaux.</li> <li>Jetpack pour un suivi amélioré des statistiques et de gestion de commentaires.</li> <li>Pinterest Automatic Pin WordPress Plugin pour donner aux images sur Pinterest une qualité irréprochable. Il propose un support complet du plugin Woocommerce.</li> <li> <h3>Un site Web. Les plugins vers les réseux sociaux.</h3> </li> <li>Social Auto Poster<strong><span> </span></strong>pour une connectivité illimitée avec les comptes de réseaux sociaux.</li> <li>User-Pro un système de gestion dédié au marketing viral sur les réseaux sociaux.</li> <li>ShareBang pour le partage social, cela concerne plus de 42 réseaux sociaux.</li> <li>Easy Social Share Buttons pour une longue liste de fonctionnalités.</li> <li>WP Easy Social Sharing pour quatre boutons de partage Facebook, Twitter, Instagram et LinkedIn.</li> <li>Social Share & Locker Pro et 10 thèmes prédéfinis pour couvrir vos besoins.</li> <li>Algori Social Share Buttons Pro<strong><span> </span></strong>pour le partage de réseaux sociaux à votre site web.</li> </ul> <h2 id="matomo">Matomo.</h2> <p>Matomo présente les principaux avantages de l’analyse libre et open-source. Ce logiciel est un outil d’analyse web qui s’intégre à WordPress permet de suivre les statistiques de votre site. Cela augmente la sécurité, la fiabilité, la transparence grâce à une communauté comme atout inestimable. Vous n’êtes pas lié à un fournisseur « propriétaire ». Matomo offre une éthique digne de confiance.</p> <p>C’est choisir l’alternative éthique avec Matomo, vous ne ferez pas de compromis en matière de confidentialité. Vous pouvez même utiliser Matomo sans avoir besoin de demander de consentement.</p> <p>Ce logiciel s’intègre également avec la plupart des plateformes de publication Web. Matomo est utilisé par plus d’un million de sites.</p> <p>Il y a des plug-in premium qui sont propriétaires, ils servent à financer la communauté open-source.</p> <h3>Matomo a révolutionné ce que doit être une puissante plateforme d’analyse Web.</h3> <p>Vous gardez le contrôle total de vos données. C’est une analyse complète et 100% à vous.</p> <p>Matomo fait des analyses des médias, note les interactions du contenu, les transitions et les évolutions de la ligne. Il y a des fonctionnalités d’optimisation de la conversion. Cela permet d’analyser avec précision l’expérience utilisateur ainsi que d’optimiser ensuite les étapes de leur parcours sur votre site.</p> <p>Vous avez les profils de visiteurs, des rapports personnalisés, le suivi de campagne et d’évènements. La recherche sur le site ainsi que des rapports par e-mail. Les statistiques détaillées sont réparties en quatre parties. Ce sont les visiteurs, les actions, les référents et les objectifs.</p> <p>Des fonctionnalités permet d’afficher les lieux de visites, la provenance des ressources (réseaux sociaux, accès direct et autres). Vous avez les caractéristiques techniques suivantes, (navigateur, résolution d’écran, système d’exploitation..). Vous contrôlez les actions effectuées par le visiteur (pages consultées, les téléchargements, les clics sur les liens sortants).</p> <p>Pour en savoir plus en français sur Matomo.</p> <p><strong> </strong><a href="https://fr.matomo.org/?ref=blog.yourownnet.net"><strong>https://fr.matomo.org</strong></a></p> <h2 id="ghost-pour-un-blog-une-technologie-ind%C3%A9pendante-pour-une-%C3%A9dition-moderne">Ghost pour un blog. Une technologie indépendante pour une édition moderne.</h2> <p>C’est un logiciel libre qui vous permet de créer un blog pour votre site web avec un référencement SEO optimisé. Ghost garantit un contrôle total de votre site web ainsi que de votre image de marque.</p> <p>Il permet de construire des articles concernant vos activités ainsi que de partager des avis, des opinions. Un blog c’est fait aussi pour montrer votre expertise. Ghost permet d’écrire pour fidéliser vos internautes, pour exprimer vos envies, vos sentiments et tant d’autres possibilités ( Photos, vidéos..).</p> <blockquote class="kg-blockquote-alt"> <p>Pour en savoir plus version anglaise sur Ghost.</p> </blockquote> <p><strong> </strong><a href="https://ghost.org/?ref=blog.yourownnet.net"><strong>https://ghost.org/</strong></a></p> <p>Allez sur le blog de Your Own Net qui a publié des articles sur Ghost et qui vous donnera un aperçu d’un blog avec Ghost.</p> <h2>WordPress, Matomo et Ghost permettent d’avoir un site responsive avec le référencement naturel.</h2> <p>Avec<strong><span> </span></strong>ses outils, vous pourrez créer un site web performant et analyser en détail les performances pour améliorer votre visibilité en ligne.</p> <p><strong> </strong><span> </span> <a href="https://yourownnet.net/blog/"><strong>https://yourownnet.net/blog/</strong></a></p> <p>L’informatique d’aujourd’hui c’est d’abord l’expertise avec une autorité sur tous les domaines que sont le matériel, les logiciels, les serveurs, les sauvegardes, le support, les mises à jour.<span> </span><strong>C’est le pourquoi de Your Own Net.</strong></p> <p>Pour une informatique d’aujourd’hui avec des logiciels libres sur des serveurs dédiés. Une alternative numérique pour satisfaire vos besoins.</p> <blockquote class="kg-blockquote-alt"> <p>Nos offres WordPress (pour certaines incluant Matomo):</p> </blockquote> <blockquote> <p> <strong> </strong><a href="https://yourownnet.net/hebergement-wordpress/?ref=blog.yourownnet.net"><strong>https://yourownnet.net/hebergement-wordpress/</strong></a></p> </blockquote> <blockquote class="kg-blockquote-alt"> <p>Nos offres applicatives avec WordPress, Matomo ou Ghost:</p> </blockquote> <blockquote> <p><strong> <span> </span></strong> <strong><a href="https://yourownnet.net/pack-applicatifs/?ref=blog.yourownnet.net">https://yourownnet.net/pack-applicatifs/</a></strong></p> </blockquote> <blockquote class="kg-blockquote-alt"> <p>Rien ne peut mieux parler de Your Own Net que ses clients.</p> </blockquote> <blockquote> <p><a href="https://yourownnet.net/enquete-satisfaction-clients-2023/?ref=blog.yourownnet.net"><strong>https://yourownnet.net/enquete-satisfaction-clients-2023/</strong></a></p> </blockquote> <figure class="kg-card kg-image-card kg-card-hascaption"><figcaption>Your Own Net une alternative numérique pour satisfaire vos besoins.</figcaption></figure></div> </div> </div> </div> </div><div class="et_pb_section et_pb_section_1 et_section_regular"> <div class="et_pb_row et_pb_row_1"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p style="text-align: center;">Vous n’avez pas de réponses à vos questions ou vous souhaitez nous soumettre une demande spécifique :</p></div> </div><div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_center et_pb_module"> <a class="et_pb_button 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