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<p class="btn-tertiary mmenu__item--mega-menu__subs__item__right__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9wYXJ0ZW5haXJlcy8=">Nos certifications & partenaires<span></span></p>
<p class="obf-link mmenu__item--mega-menu__subs__item__right__texte" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9wYXJ0ZW5haXJlcy8=">Découvrez les certifications et partenaires Yumens.</p>
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<div class="mmenu__item--mega-menu__subs__item detect-click" data-parent-link="/agence/">
<p class="mmenu__item--mega-menu__subs__item__left obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9wcmVzc2Uv">
<img width="24" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-agence-presse.svg"><noscript><img width="24" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-agence-presse.svg" alt=""></noscript>
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<p class="btn-tertiary mmenu__item--mega-menu__subs__item__right__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9wcmVzc2Uv">Presse<span></span></p>
<p class="obf-link mmenu__item--mega-menu__subs__item__right__texte" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9wcmVzc2Uv">Découvrez les articles et communiqués de presse de l’agence Yumens.</p>
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<div class="mmenu__item--mega-menu__subs__item detect-click" data-parent-link="/agence/">
<a class="mmenu__item--mega-menu__subs__item__left" href="https://www.yumens.fr/agence/agences/" target="_self">
<img width="23" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2023%2024'%3E%3C/svg%3E" alt="" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-agence-implantations.svg"><noscript><img width="23" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-agence-implantations.svg" alt=""></noscript>
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<a class="btn-tertiary mmenu__item--mega-menu__subs__item__right__lien" href="https://www.yumens.fr/agence/agences/" target="_self">Nos agences<span></span></a>
<a href="https://www.yumens.fr/agence/agences/" target="_self"><p class="mmenu__item--mega-menu__subs__item__right__texte">L'agence Yumens est présente partout en France, découvrez nos implantations.</p></a>
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<div class="col-4">
<div class="mmenu__item--mega-menu__subs__item detect-click" data-parent-link="/agence/">
<p class="mmenu__item--mega-menu__subs__item__left obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9vdXRpbHMv">
<img width="24" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-webanalyse-cro-connexion-crm.svg"><noscript><img width="24" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-webanalyse-cro-connexion-crm.svg" alt=""></noscript>
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<div class="mmenu__item--mega-menu__subs__item__right">
<p class="btn-tertiary mmenu__item--mega-menu__subs__item__right__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9vdXRpbHMv">Nos outils<span></span></p>
<p class="obf-link mmenu__item--mega-menu__subs__item__right__texte" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2FnZW5jZS9vdXRpbHMv">Découvrez les outils développés et utilisés par Yumens.</p>
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<li class="mmenu__item mmenu__item--bordure mmenu__item--menu">
<a class="mmenu__item--menu__top detect-click" href="https://blog.yumens.fr" data-parent-link="" target="_self">Blog</a>
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<p class="obf-link mb-0 btn-prime header-dk__liens__item" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2NvbnRhY3Qv">Nous contacter<span></span></p>
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<div class="header-sp">
<div class="container-fluid">
<div class="row align-items-center justify-content-between">
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<a href="https://www.yumens.fr" title="Retourner à la page d'accueil"><img width="135" height="26" class="header-sp__logo img-fluid logo" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20135%2026'%3E%3C/svg%3E" alt="Yumens" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/logo-mobile.svg" /><noscript><img width="135" height="26" class="header-sp__logo img-fluid logo" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/logo-mobile.svg" alt="Yumens" /></noscript></a>
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<p>Agences</p>
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<p>Menu</p>
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<a href="https://www.yumens.fr" title="Retourner à la page d'accueil"><img width="135" height="26" class="slide-menu__head__logo img-fluid" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20135%2026'%3E%3C/svg%3E" alt="Yumens" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/logo-mobile.svg" /><noscript><img width="135" height="26" class="slide-menu__head__logo img-fluid" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/logo-mobile.svg" alt="Yumens" /></noscript></a>
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<div class="slide-menu__head__action__agence js-open-agences">
<p>Agence</p>
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<p>Menu</p>
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<span class="js-open-sub-menu">Nos expertises</span>
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<div class="sp-mmenu__item--mega-menu__subs">
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<span class="sp-mmenu__item--mega-menu__subs__head__back"></span>
<p class="sp-mmenu__item--mega-menu__subs__head__current">Nos expertises</p>
<a class="sp-mmenu__item--mega-menu__subs__head__link" href="/expertise/">Voir tout</a>
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<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/analytics/" target="_self">Webanalyse et conversion<span></span></a>
<a href="https://www.yumens.fr/expertise/analytics/" class="sp-mmenu__item--mega-menu__subs__item__texte">Augmenter vos conversions grâce à un suivi avancé des performances</a>
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<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/seo/" target="_self">SEO<span></span></a>
<a href="https://www.yumens.fr/expertise/seo/" class="sp-mmenu__item--mega-menu__subs__item__texte">Accélérer votre référencement naturel grâce à une stratégie data driven sur-mesure</a>
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<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2V4cGVydGlzZS9jb250ZW51cy8=">Contenus<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2V4cGVydGlzZS9jb250ZW51cy8=" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Améliorer les performances de votre site grâce à des contenus personnalisés</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/sea/" target="_self">SEA<span></span></a>
<a href="https://www.yumens.fr/expertise/sea/" class="sp-mmenu__item--mega-menu__subs__item__texte">Booster vos performances grâce au référencement payant (SEA)</a>
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<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/social-ads/" target="_self">Social Ads<span></span></a>
<a href="https://www.yumens.fr/expertise/social-ads/" class="sp-mmenu__item--mega-menu__subs__item__texte">Innover et différencier vous avec une stratégie social ads personnalisée</a>
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<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/ux-design/" target="_self">UX / UI / Webdesign<span></span></a>
<a href="https://www.yumens.fr/expertise/ux-design/" class="sp-mmenu__item--mega-menu__subs__item__texte">Améliorer les performances de vos interfaces grâce à l'UX, l'UI et le webdesign</a>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/smo/" target="_self">Social Media Management<span></span></a>
<a href="https://www.yumens.fr/expertise/smo/" class="sp-mmenu__item--mega-menu__subs__item__texte">Élaborer une stratégie social media efficace au service de vos objectifs</a>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/veille/" target="_self">Veille<span></span></a>
<a href="https://www.yumens.fr/expertise/veille/" class="sp-mmenu__item--mega-menu__subs__item__texte">Accélérer votre prise de décision grâce à la veille stratégique</a>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2V4cGVydGlzZS9saWduYWdlcy8=">Portails immobiliers<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2V4cGVydGlzZS9saWduYWdlcy8=" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Augmenter vos ventes via les portails immobiliers</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="https://www.yumens.fr/expertise/display/" target="_self">Display<span></span></a>
<a href="https://www.yumens.fr/expertise/display/" class="sp-mmenu__item--mega-menu__subs__item__texte">Booster votre notoriété, trafic, vente grâce au display programmatique et vidéo</a>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2Zvcm1hdGlvbnMv">Formations<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2Zvcm1hdGlvbnMv" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Plus de 80 formations et un parcours professionnel pour monter en compétences</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<a class="sp-mmenu__item--mega-menu__subs__item__lien" href="/expertise/acquisition-trafic/" target="_self">Autres leviers<span></span></a>
<a href="/expertise/acquisition-trafic/" class="sp-mmenu__item--mega-menu__subs__item__texte">Marketplace, Affiliation, Drive-to-Store, Marketing automation</a>
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<li class="sp-mmenu__item sp-mmenu__item--mega-menu">
<span class="js-open-sub-menu">Vos objectifs</span>
<span class="sp-mmenu__item--mega-menu__open"></span>
<div class="sp-mmenu__item--mega-menu__subs">
<div class="sp-mmenu__item--mega-menu__subs__head">
<span class="sp-mmenu__item--mega-menu__subs__head__back"></span>
<p class="sp-mmenu__item--mega-menu__subs__head__current">Vos objectifs</p>
<a class="sp-mmenu__item--mega-menu__subs__head__link" href="/objectif/">Voir tout</a>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL3N0cmF0ZWdpZS1kaWdpdGFsZS8=">Définir votre stratégie digitale<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL3N0cmF0ZWdpZS1kaWdpdGFsZS8=" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Construire votre stratégie digitale à partir de l'analyse des parcours clients et prospects</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2RldmVsb3BwZXotdm90cmUtYXVkaWVuY2Uv">Développer votre audience<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2RldmVsb3BwZXotdm90cmUtYXVkaWVuY2Uv" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Atteindre une audience massive et qualifiée avec les bons leviers</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2F1Z21lbnRlci1jb250YWN0Lw==">Générer plus de contacts<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2F1Z21lbnRlci1jb250YWN0Lw==" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Transformer votre trafic en contacts avec des leviers de leadgen en synergie</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2RldmVsb3BwZXItdmVudGVzLw==">Accélérer votre business<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2RldmVsb3BwZXItdmVudGVzLw==" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Favoriser les conversions sur votre site avec la connaissance client et une démarche CRO</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2NyZWF0aW9uLXNpdGUv">Concevoir ou refondre votre site<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL29iamVjdGlmL2NyZWF0aW9uLXNpdGUv" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Concevoir ou refondre un site web adapté à vos enjeux business et pensé pour les utilisateurs</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2Zvcm1hdGlvbnMv">Monter en compétences<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL2Zvcm1hdGlvbnMv" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Plus de 80 formations et un parcours professionnel pour monter en compétences</p>
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<span class="js-open-sub-menu">Votre secteur</span>
<span class="sp-mmenu__item--mega-menu__open"></span>
<div class="sp-mmenu__item--mega-menu__subs">
<div class="sp-mmenu__item--mega-menu__subs__head">
<span class="sp-mmenu__item--mega-menu__subs__head__back"></span>
<p class="sp-mmenu__item--mega-menu__subs__head__current">Votre secteur</p>
<p class="sp-mmenu__item--mega-menu__subs__head__link obf-link" data-link="L3NlY3RldXIv" >Voir tout</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL3NlY3RldXIvZWNvbW1lcmNlLw==">E-commerce<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL3NlY3RldXIvZWNvbW1lcmNlLw==" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Transformer vos visiteurs en clients pour augmenter durablement vos ventes</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL3NlY3RldXIvaW1tb2JpbGllci8=">Immobilier<span></span></p>
<p data-link="aHR0cHM6Ly93d3cueXVtZW5zLmZyL3NlY3RldXIvaW1tb2JpbGllci8=" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Augmenter vos ventes et votre ROI grâce à une expérience client digitale personnalisée</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="L3NlY3RldXIvaGFiaXRhdC8=">Habitat<span></span></p>
<p data-link="L3NlY3RldXIvaGFiaXRhdC8=" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Qualifier davantage de contacts grâce à une stratégie digitale innovante</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="L3NlY3RldXIvdG91cmlzbWUv">Tourisme<span></span></p>
<p data-link="L3NlY3RldXIvdG91cmlzbWUv" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Construire une stratégie digitale innovante pour séduire et fidéliser</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="L3NlY3RldXIvZW5zZWlnbmVzLXJlc2VhdXgv">Enseignes & réseaux<span></span></p>
<p data-link="L3NlY3RldXIvZW5zZWlnbmVzLXJlc2VhdXgv" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Développer votre franchise grâce à une stratégie digitale nationale et locale</p>
</div>
<div class="sp-mmenu__item--mega-menu__subs__item">
<p class="m-0 sp-mmenu__item--mega-menu__subs__item__lien obf-link" data-link="L3NlY3RldXIvYnRvYi8=">BtoB<span></span></p>
<p data-link="L3NlY3RldXIvYnRvYi8=" class="m-0 obf-link sp-mmenu__item--mega-menu__subs__item__texte">Générer des leads qualifiés pour améliorer vos performances commerciales</p>
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<span class="js-open-sub-menu">Références</span>
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59 allée Jean Jaurès<br />
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12 allée Colette Duval<br />
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37100 Tours </div>
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Immeuble du CIAT<br />
32 rue de Paradis<br />
75010 Paris </div>
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Immeuble Nice Premier A<br />
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Now Coworking<br />
15 Quai des Chartrons Hangar<br />
33000 Bordeaux </div>
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8 avenue Tony Garnier<br />
69007 Lyon </div>
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2 rue du Beausset<br />
13001 Marseille </div>
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<p class="slide-agences__body__item__head__titre" data-cible="agence-8">Yumens Nantes</p>
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Immeuble Metronomy 5<br />
2 rue Jacques Brel<br />
44800 Saint Herblain </div>
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<p class="slide-agences__body__item__head__titre" data-cible="agence-9">Yumens Strasbourg</p>
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<div id="agence-9" class="slide-agences__body__item__body">
<div class="slide-agences__body__item__body__adresse">
Centre Régus, Tour Sébastopol<br />
3 quai Kléber<br />
67000 Strasbourg </div>
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<p class="slide-agences__body__item__head__titre" data-cible="agence-10">Yumens Lille</p>
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<div id="agence-10" class="slide-agences__body__item__body">
<div class="slide-agences__body__item__body__adresse">
La Plaine Images - Bâtiment Le Link<br />
75 bis Boulevard d'Armentières<br />
59100 Roubaix </div>
<a class="btn-tertiary slide-agences__body__item__body__tel js-reveal-phone" data-trk-show-tel-number="0355405238" href="tel:0355405238" data-number="03 55 40 52 38">Voir le numéro<span></span></a>
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<p class="slide-agences__body__item__head__titre" data-cible="agence-11">Yumens Rennes</p>
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<div id="agence-11" class="slide-agences__body__item__body">
<div class="slide-agences__body__item__body__adresse">
Digital Park<br />
801 Avenue des Champs Blancs<br />
35510 Cesson-Sévigné </div>
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<a class="stretched-link" href="https://www.yumens.fr/expertise/sea/prestation/" target="_self">Prestation SEA</a>
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<a class="stretched-link" href="https://www.yumens.fr/expertise/sea/audit/" target="_self">Audit SEA</a>
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<img width="24" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-agence-presse.svg"><noscript><img width="24" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-agence-presse.svg" alt=""></noscript>
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<a class="stretched-link" href="https://www.yumens.fr/expertise/sea/expert/" target="_self">Expert SEA</a>
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<img width="24" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="Display ads" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-display.svg"><noscript><img width="24" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-display.svg" alt="Display ads"></noscript>
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<a class="stretched-link" href="https://www.yumens.fr/expertise/sea/prestation/" target="_self">Prestation SEA</a>
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<img width="23" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2023%2024'%3E%3C/svg%3E" alt="Social ads" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-social-ads.svg"><noscript><img width="23" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-social-ads.svg" alt="Social ads"></noscript>
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<a class="stretched-link" href="https://www.yumens.fr/expertise/social-ads/" target="_self">Social ads</a>
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<img width="18" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2018%2024'%3E%3C/svg%3E" alt="Display ads" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-display-video.svg"><noscript><img width="18" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-display-video.svg" alt="Display ads"></noscript>
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<img width="24" height="24" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2024%2024'%3E%3C/svg%3E" alt="" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-autres-leviers-acquisition.svg"><noscript><img width="24" height="24" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/picto-expertise-autres-leviers-acquisition.svg" alt=""></noscript>
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<a class="stretched-link" href="https://www.yumens.fr/expertise/acquisition-trafic/" target="_self">Acquisition de trafic</a>
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<p class="h3 hero__modal__box__head__titre">Être mis en relation avec nos experts</p>
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<img width="700" height="950" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%20950'%3E%3C/svg%3E" class="img-fluid width-full" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3.jpg 700w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3-221x300.jpg 221w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3-360x489.jpg 360w" data-lazy-sizes="(max-width: 700px) 100vw, 700px" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3.jpg" /><noscript><img width="700" height="950" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3.jpg" class="img-fluid width-full" alt="" decoding="async" fetchpriority="high" srcset="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3.jpg 700w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3-221x300.jpg 221w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sans-titre-3-360x489.jpg 360w" sizes="(max-width: 700px) 100vw, 700px" /></noscript> </div>
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<h2 class="el-image-toggle__titre">Boostez vos performances grâce au référencement payant (SEA)</h2>
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<p><span style="font-weight: 400;">Pour mettre en place des campagnes publicitaires de type <a href="https://www.yumens.fr/expertise/sea/search-ads/google-ads/">Google Ads</a> efficaces et pertinentes, <strong>l’agence Yumens met à profit dans ses stratégies et <a href="https://www.yumens.fr/expertise/sea/prestation/">prestations</a> la connaissance de vos clients.</strong></span></p>
<p><span style="font-weight: 400;">Le <a href="https://www.yumens.fr/expertise/sea/quoi-sea/">SEA</a> , ou <a href="https://www.yumens.fr/expertise/sea/search-ads/referencement-payant/">Référencement Payant</a>, n’est pas une fin en soi, mais un moyen d’atteindre votre but. C’est pourquoi<strong> les <a href="https://www.yumens.fr/expertise/sea/expert/">experts de notre agence SEA</a> travaillent en synergie avec les experts SEO</strong> (référencement naturel) et <strong>UX</strong> (expérience utilisateur), <strong>Web Analyse et Social Media</strong>. Au fur et à mesure que vous atteignez vos objectifs et que votre taux de conversion augmente, chaque euro supplémentaire investi vous rapportera plus. Cette approche innovante dans le marketing digital vous garantit<strong> une stratégie évolutive qui s’adapte à vos besoins</strong> pour vous assurer toujours plus de résultats.</span></p>
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<p class="el-image-toggle__accordeons__item__titre" data-cible="1-1">Le ROI comme fil conducteur de vos campagnes</p>
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<p><span style="font-weight: 400;">Nous pilotons les campagnes de référencement payant Google Ads sur un<strong> modèle ROIste</strong> (retour sur investissement) avec un<strong> raisonnement business centric fondé sur la CLTV</strong> (Customer Life Time Value : la valeur générée par vos clients tout au long de leur relation avec votre entreprise ou marque). Pour cela, nous nous appuyons sur <strong>nos outils propriétaires ou des solutions référentes sur le marché</strong> qui nous permettent d’avoir un <a href="https://www.yumens.fr/expertise/sea/audit/">audit complet</a>, une analyse approfondie et un pilotage efficace de vos campagnes de marketing web.</span></p>
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<p class="el-image-toggle__accordeons__item__titre" data-cible="1-2">Plus de 40 experts certifiés au service de votre business</p>
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<p><span style="font-weight: 400;">Les 40 experts </span><span style="font-weight: 400;">en référencement payant de nos agences Google Ads, b</span><span style="font-weight: 400;">asés sur tout le territoire français, ont acquis une connaissance marketing approfondie de tous les marchés. Ils sont accompagnés au quotidien par les account managers de Google, Facebook, Microsoft, Amazon… Nous pouvons ainsi <strong>mettre en œuvre les dernières innovations en de référencement payant au service de vos objectifs.</strong></span></p>
<p class="btn-prime header-dk__liens__item js-open-header-modal" data-trk-show-rendez-vous="Prendre RDV" data-open="modal-head-1">Prendre RDV avec nos experts<span></span></p>
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<h2 class="el-image-texte__titre">Qu'est ce qu'une agence SEA ? </h2>
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<p><span>Une <strong>agence SEA (Search Engine Advertising)</strong> est une entreprise spécialisée dans la<strong> publicité sur les moteurs de recherche</strong>. Son objectif principal est de promouvoir la visibilité des sites web de ses clients en les <strong>positionnant dans les premiers résultats des moteurs de recherche</strong>, comme Google ou Bing, à travers des campagnes payantes. </span></p>
<p><span>Ces campagnes sont souvent réalisées via des systèmes d’enchères où les annonceurs paient pour des mots-clés spécifiques afin que leurs annonces apparaissent lorsqu’un utilisateur effectue une recherche pertinente. <strong>Une agence SEA telle que Yumens gère l’ensemble du processus de publicité en ligne pour ses clients</strong>, de la sélection des mots-clés à l’optimisation des annonces et du budget, en passant par l’analyse des performances des campagnes pour <strong>maximiser le retour sur investissement. </strong></span></p>
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<h2 class="el-onglets__titre">Notre savoir-faire en stratégie de référencement payant</h2>
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<li id="onglet-nav-3-1" class="el-onglets__onglets__nav__item active" data-nb="3" data-onglet="onglet-3-1"><p>Les atouts du SEA</p></li>
<li id="onglet-nav-3-2" class="el-onglets__onglets__nav__item" data-nb="3" data-onglet="onglet-3-2"><p>Notre savoir-faire</p></li>
<li id="onglet-nav-3-3" class="el-onglets__onglets__nav__item" data-nb="3" data-onglet="onglet-3-3"><p>Stratégies SEA</p></li>
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<p class="el-onglets__onglets__loop__item__titre" data-onglet="onglet-3-1">Les atouts du SEA</p>
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<p><span style="font-weight: 400;">Le SEA, ou référencement payant, ne se résume pas à <a href="https://www.yumens.fr/expertise/sea/search-ads/google-ads/pourquoi/">Google Ads</a>, ce levier doit aussi être <strong>actionné sur des plateformes comme Microsoft</strong> (moteurs de recherche Bing ou Qwant). Sur certains segments cibles comme le BtoB ou les seniors, Microsoft est plus pertinente par son intégration native sur les ordinateurs Windows.</span></p>
<p><span style="font-weight: 400;"><strong>Le SEA répond à tous les objectifs business :</strong> notoriété, <a href="https://www.yumens.fr/objectif/augmenter-contact/">génération de contacts</a>, vente en ligne, trafic en magasin… <a href="https://www.yumens.fr/expertise/seo/le-seo/interet/seo-sea/">le SEA a ainsi de nombreux intérêts par rapport aux autres leviers</a>. Sur les moteurs de recherche et au cœur du parcours client, les </span><span style="font-weight: 400;">internautes </span><span style="font-weight: 400;">les plus mûrs dans leur démarche passeront par le SEA. C’est souvent le premier et dernier levier avant de<strong> prendre contact avec une entreprise ou remplir un formulaire, demander un <a href="https://www.yumens.fr/expertise/sea/devis/">devis</a>, acheter, ….</strong></span></p>
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<p><strong>Une stratégie de référencement payant efficace vous permettra de :</strong></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Obtenir des résultats rapides</strong> : la stratégie SEA peut être déployée immédiatement. La visibilité de l’entreprise augmente aussitôt dans les moteurs de recherche</span><span style="font-weight: 400;"> auprès des internautes cibles</span><span style="font-weight: 400;">.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Mesurer facilement et rapidement le ROI.</strong></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Utiliser des stratégies d’audience pour <strong>cibler précisément</strong> grâce aux données clients.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Favoriser les appels</strong> (extension d’appels), le<strong> trafic en point de vente</strong> (extension de lieu) ou mettre en avant une <strong>promotion spécifique</strong> (extension de prix) avec un lien direct vers la page du produit concerné </span></li>
<li><span style="font-weight: 400;">Si vous êtes un e-commerçant, <strong>développer vos ventes</strong> et référencer directement vos produits sur <a href="/expertise/sea/shopping/"><strong>Google Shopping</strong></a> pour qu’ils soient visibles sur les moteurs de recherche et au sein de la marketplace de Google, Shopping Action.</span></li>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Recibler</strong> (remarketing ou retargeting) les internautes qui ont déjà visité un site internet pour faire des ventes complémentaires ou ceux qui n’ont pas converti tant sur les moteurs de recherches que sur les réseaux de contenus via des bannières publicitaires. </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Maîtriser son budget</strong> : il est défini en amont avec votre agence SEA, avec des limites précises fixées, il ne sera donc pas dépassé et facturé au réel dépensé.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Grâce à l’A/B testing,</strong> qui permet de comparer deux versions <span style="font-weight: 400;">du contenu </span><span style="font-weight: 400;">d’une <a href="/expertise/sea/search-ads/google-ads/campagne/annonce/">annonce</a> pour déterminer celle qui génère le plus fort taux de conversion ou encore 2 pages de destinations pour mesurer le meilleur taux de transformation, vous optimisez vos campagnes en continu.</span></li>
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<p><button class="btn-prime js-open-hero-modal">Echangeons sur votre projet<span></span></button></p>
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<p class="el-onglets__onglets__loop__item__titre" data-onglet="onglet-3-2">Notre savoir-faire</p>
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<p><span style="font-weight: 400;">Yumens est une <strong>agence SEA spécialisée en stratégie de référencement payant</strong>. Nous disposons d’une solide expérience dans<strong> toutes les stratégies d’acquisition payantes</strong>, parmi lesquelles : <a href="/expertise/sea/search-ads/">search ads</a>, Google ads, Google et Microsoft shopping, social ads, YouTube ads , marketplaces, affiliation, lignages pour les professionnels de l’immobilier…</span></p>
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<p><span style="font-weight: 400;">Cela nous permet de déployer des <strong>campagnes de référencement efficaces sur toutes les plateformes clés.</strong> Nos stratégies sont éclairées par la connaissance client. Il s’agit d’une approche data driven qui permet de prendre des décisions sur la base de l’analyse et de l’interprétation des données. </span></p>
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<p><span style="font-weight: 400;">L’expérience des consultants de notre agence en référencement payant est déterminante dans le pilotage de vos campagnes SEA, pour en tirer des enseignements et les arbitrer :</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Suivre et mesurer les résultats:</strong> CTR (taux de clics) sur vos annonces, QS, qualité du trafic, taux de transformation…</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Chercher le meilleur ROI</strong> pour maximiser l’impact de vos campagnes de publicité Google Ads tout en prenant en compte tous les éléments de votre contexte : marge qui peut être plus importante sur certains produits, besoin d’écouler des stocks, … </span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Analyser et optimiser les campagnes en temps réel </strong><span style="font-weight: 400;"><strong>:</strong> budgets, annonces, ciblage…</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Générer des reportings</strong> et proposer des <strong>recommandations d’actions.</strong></span></li>
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<p class="el-onglets__onglets__loop__item__titre" data-onglet="onglet-3-3">Stratégies SEA</p>
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<p><span style="font-weight: 400;">Nos stratégies reposent sur plusieurs axes :</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Automatiser la gestion des enchères des campagnes marketing digitales.</strong> On parle d’automation (bidding strategy ou bid management). Cela permet d’optimiser la gestion des annonces et d’optimiser les campagnes de publicité en temps réel notamment pour les sites à fort volumes de pages, produits ou trafic. Mais l’intelligence artificielle qui est dans ces technologies <strong>doit impérativement être accompagnée d’un pilotage humain</strong> : il faut analyser les performances et cadrer les algorithmes pour aller encore plus loin dans les optimisations.<br />
Ces solutions privilégient les combinaisons gagnantes sur les combinaisons perdantes. Ce que ne peuvent pas faire ces algorithmes et qui est intégré par les experts de Yumens c’est le contexte de votre activité et ses évolutions, ce qui permet de réorienter les budget<strong>s en prenant compte vos objectifs et impératifs business. </strong></span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Utiliser les datas clients 1st party et 3rd</strong><span style="font-weight: 400;"><strong> party</strong>. Cela permet de personnaliser les campagnes (targeting et retargeting, ciblage et reciblage).</span></li>
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<p>Le SEA est le cœur du réacteur d’une stratégie d’acquisition : il allie puissance, performance, immédiateté et personnalisation. Grâce à sa complémentarité avec tous les autres leviers, il permet de renforcer les synergies et d’amplifier les performances.</p>
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<p class="el-temoignage__meta__textes__nom">Aline Perez</p>
<p class="el-temoignage__meta__textes__poste">Responsable du pôle SEA - Yumens</p>
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<img width="600" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E" class="width-full" alt="" decoding="async" data-lazy-srcset="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2.png 600w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2-300x200.png 300w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2-360x240.png 360w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2.png" /><noscript><img width="600" height="400" src="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2.png" class="width-full" alt="" decoding="async" srcset="https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2.png 600w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2-300x200.png 300w, https://yumens.b-cdn.net/wp-content/uploads/2021/02/sea2-360x240.png 360w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div>
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<h2 class="el-image-toggle__titre">Les clés du succès d’une campagne réussie</h2>
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<p class="el-image-toggle__accordeons__item__titre" data-cible="5-1">Votre modèle économique comme base</p>
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<p><span style="font-weight: 400;">Une campagne SEA de type Google Ads réussie ne s’improvise pas. Pour mettre au point la meilleure stratégie, <strong>nous nous basons sur votre modèle économique</strong> (et s’il n’est pas clairement défini, nous vous aidons à le bâtir) pour :</span></p>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Déterminer vos objectifs,</strong> votre cible (audience) et votre zone de chalandise (géolocalisation).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Définir le budget nécessaire</strong> : à partir de vos objectifs de ventes, de votre panier moyen, du CPC (coût par clic) moyen et du taux de transformation de votre site internet.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Choisir les KPIs</strong> : ce sont les indicateurs qui permettront de suivre les performances de votre campagne.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Avoir une approche multi-device :</strong> Le mobile occupe désormais une part majeure dans le parcours d’achat. Nos stratégies de référencement payant sont ainsi pensées dans une approche multi-devices (ordinateur, smartphone, tablette). </span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Élaborer une stratégie de mots-clés</strong> (spécifiques et pertinents), mais aussi détecter les mots-clés budgétivores et ceux à exclure afin de concentrer vos investissements sur les champs lexicaux à fort pouvoir de conversion.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Optimiser les landings pages</strong> (pages d’atterrissage sur votre site) et la structure SEO pour optimiser le QS de vos campagnes.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Délivrer des<strong> recommandations UX pour maximiser le taux de conversion</strong></span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mettre au point une stratégie d’enchères : requêtes concurrentielles et longue traîne (requêtes contenant plusieurs mots) pour <strong>optimiser le ROI de la campagne.</strong></span></li>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Faire de <strong>l’A/B testing</strong>, surveiller les performances.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Optimiser en temps réel</strong> chaque fois que nécessaire.</span></li>
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<p><span style="font-weight: 400;">Avant, pendant et après votre campagne, nous sommes les<strong> garants d’une stratégie en référencement payant réellement pertinente et efficace</strong>. Vous atteignez ainsi vos objectifs tout en <strong>maximisant votre ROI.</strong></span></p>
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<p><span style="font-weight: 400;">Une campagne SEA doit, pour être pertinente et efficace, intégrer <strong>d’autres expertises qui agiront comme <a href="https://www.yumens.fr/expertise/webmarketing/strategie-web-marketing/leviers/">leviers complémentaires</a></strong> : le référencement naturel, la data, l’UX (Expérience utilisateur) et la webanalyse.</span></p>
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<p><span style="font-weight: 400;">Avec le référencement payant type Google Ads (anciennement Google Adwords), vous <strong>définissez les mots-clés les plus performants pour convertir,</strong> et vous identifiez ceux qui ont le plus fort impact sur votre business. Nous exploitons cette connaissance dans votre stratégie SEO pour <strong>optimiser votre référencement naturel.</strong> Combiner SEO et SEA vous permet en plus d’être plus présent sur les champs lexicaux à fort pouvoir de conversion. Grâce à cela, <strong>votre visibilité est accrue sur les moteurs de recherche.</strong></span></p>
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<p><span style="font-weight: 400;">La data vous donne une<strong> meilleure connaissance de votre audience</strong>. Vous pouvez ainsi :</span></p>
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<li><span style="font-weight: 400;"><strong>Développer la CLTV de vos clients</strong> grâce au suivi de la transformation finale.</span></li>
<li><span style="font-weight: 400;"><strong>Piloter des campagnes à la vente finale</strong> et pas uniquement au lead, notamment grâce à une connexion au CRM </span></li>
<li><span style="font-weight: 400;">Intégrer dans les campagnes des <strong>segments RFM</strong> (Récence, Fréquence, Montant) issus de votre CRM pour un <strong>ciblage de l’audience plus fin.</strong></span><b></b></li>
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<p><span style="font-weight: 400;">Travailler le référencement payant, l’ergonomie et l’ UX de manière complémentaire permet <strong>d’optimiser les taux de conversion de vos les landings de votre site</strong>. Chaque clic compte, la page sur laquelle arrive le prospect après avoir cliqué sur une annonce doit correspondre parfaitement à ses attentes pour que la conversion s’opère. Il faut pour cela travailler sur les formulaires, les CTA (call to action) pour maximiser votre taux de transformation .</span></p>
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<p><span style="font-weight: 400;">En plus du suivi de conversion analytics, les experts Google Ads de notre agence SEA mettent en place les<strong> suivis de conversion des plateformes</strong>. Ce travail permet de mettre à disposition des plateformes en temps réel les conversions enregistrées et ainsi possible d’alimenter les algorithmes dans leur apprentissage. <strong>Les agences Yumens sont certifiées Google Partner Premium et Microsoft Advertising Select Agency Partner.</strong> Nos experts de Paris, Rennes, Nantes et autres agences Google Ad locales sont individuellement certifiés Google Ads,Shopping Ads, Display Ads, Video Ads, Microsoft Ads et Google Analytics. Nos consultants référencement payant<strong> bénéficient ainsi des dernières innovations et les mettent à votre disposition.</strong></span></p>
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