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    <p><em>Vous souhaitez mettre en place à stratégie digitale pérenne qui va performer pendant des années ? Il vous faudra composer avec le référencement Google.<br />
Que ce soit pour vous lancer dans le référencement ou tout simplement l&rsquo;améliorer, ce canal demande un peu de patiente avant d&rsquo;obtenir les premières conversions mais sera par la ensuite un véritable levier d&rsquo;acquisition.</em></p>
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                                                                                                                                                    <div class="text">
    <p><em>La mise ne place de campagnes SEA vous permettra d&rsquo;obtenir des résultats rapidement en terme d&rsquo;acquisition de lead. Un suivi est bien-entendu nécessaire afin d&rsquo;optimiser vos investissement, c&rsquo;est pourquoi nos consultants analysent régulièrement les performances de vos campagnes. </em></p>
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                            Attirer de nouveaux clients avec le SEA                        </a>
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                            Capter des leads rapidement                        </a>
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                            Optimiser son son coût par clic                        </a>
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                Guide SEA - Tout savoir sur le SEA            </span>
        </a>
                                                                                                                                                    </div>
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                            FAQ SEA                        </a>
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            <span class="link-title">
                Guide SEA - Tout savoir sur le SEA            </span>
        </a>
                                                                                                                                                    </div>
                                                                                                                    </div>
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                                        <div class="col-12 title">Nos références</div>
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                            Cas client Bart Karaoké Box                        </a>
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						<h2 class="lead-title">
                            Notre expertise en audit seo                        </h2>
						<div class="text">
                            <p>Notre <a href="https://www.tactee.fr/seo/"><strong>agence SEO</strong></a> vous aide à avoir un site visible sur le web. Les audits de référencement permettent d’analyser les points de performance à améliorer. Il est important de réaliser des audits SEO de temps en temps afin d’améliorer le positionnement de votre site sur le web et d’attirer plus de trafic.</p>
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			<section id="objectifs" class="mb-5 py-5 py-lg-5 bg-primary-light bg-full">
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					<div class="col-12">
						<h2 class="lead-title">
                            Pourquoi faire un audit seo ?                        </h2>
						<div class="text">
                            <p>Faire appel à notre agence SEO Tactee vous permettra de savoir quels sont les axes d’amélioration de votre site. Cela s’effectue en 3 étapes clés :</p>
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                                            <h3 class="title">
                                                Auditer l’aspect technique de votre site                                             </h3>
                                        </div>
                                        <div class="text">
                                            <p>Un <a href="https://www.tactee.fr/seo/audit-seo/audit-technique/">audit technique</a> a pour but de comprendre le niveau de référencement naturel de votre site. Il peut expliquer les raisons d’un faible trafic sur un site/une URL, la perte de positionnement de mots-clés ou des problèmes d’indexation par exemple. En analysant ces données par un audit technique, cela permet d’apporter les correctifs nécessaires et d’améliorer le référencement Google du site.</p>
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                                                <svg id="Image" height="512" viewbox="0 0 30 30" width="512" xmlns="http://www.w3.org/2000/svg"><g><path d="m26.854 26.146-3.57-3.569c1.066-1.228 1.716-2.827 1.716-4.577 0-3.86-3.14-7-7-7s-7 3.14-7 7 3.14 7 7 7c1.75 0 3.348-.65 4.577-1.716l3.57 3.569c.461.462 1.18-.233.707-.707zm-14.854-8.146c0-3.309 2.691-6 6-6s6 2.691 6 6-2.691 6-6 6-6-2.691-6-6z"/><path d="m3.5 4h17c.662 0 .661-1 0-1h-17c-.662 0-.661 1 0 1z"/><path d="m3.5 9h17c.662 0 .661-1 0-1h-17c-.662 0-.661 1 0 1z"/><path d="m3.5 13.999h7c.662 0 .661-1 0-1h-7c-.662 0-.661 1 0 1z"/><path d="m3.5 18.998h6c.662 0 .661-1 0-1h-6c-.662 0-.661 1 0 1z"/><path d="m11.5 22.997h-8c-.662 0-.661 1 0 1h8c.662 0 .661-1 0-1z"/></g></svg>                                            </div>
                                            <h3 class="title">
                                                Analyser la sémantique de votre secteur d’activité                                            </h3>
                                        </div>
                                        <div class="text">
                                            <p>L’audit SEO permet d’analyser un univers sémantique grâce à une <a href="https://www.tactee.fr/seo/audit-seo/audit-semantique/">étude de mots-clés</a> poussée. Il prend donc en compte diverses analyses comme :</p>
<ul>
<li>Les mots-clés utilisés sur le marché</li>
<li>Les opportunités sémantiques</li>
<li>Les caractéristiques des contenus</li>
<li>L’intention de recherche spécifique à chaque requête</li>
<li>La structure de l’arborescence</li>
</ul>
                                        </div>
                                    </div>
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                                            <h3 class="title">
                                                Etudier la popularité d’un site                                            </h3>
                                        </div>
                                        <div class="text">
                                            <p>Le netlinking est un élément important du SEO. Grâce à une <a href="https://www.tactee.fr/seo/audit-seo/audit-netlinking/">analyse de backlink</a> nous pouvons détecter des axes d’amélioration pour donner plus de crédit à Google (éviter la suroptimisation des ancres, rediriger les liens cassés, supports de mauvaises qualités…). Cela nous permet de rectifier d’éventuelles mauvaises pratiques et de récolter des liens bons pour votre site.</p>
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                            <a href="#formulaire-de-contact" target="" class="btn btn-primary">
                                Plus d’infos pour mon projet d’audit SEO                            </a>
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                        <img src="https://www.tactee.fr/wp-content/uploads/2022/09/503006152.jpg" alt="arbre de possibilités">
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						<h2 class="lead-title">
                            Quand faire un audit seo ?                        </h2>
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                                            <div class="img-container"><svg height="512pt" viewbox="0 -27 512 511" width="512pt" xmlns="http://www.w3.org/2000/svg"><path d="m310.003906 168.5c-48.523437 0-88 39.476562-88 88s39.476563 88 88 88c48.523438 0 88-39.476562 88-88s-39.476562-88-88-88zm0 156c-37.496094 0-68-30.503906-68-68s30.503906-68 68-68 68 30.503906 68 68-30.503906 68-68 68zm0 0"/><path d="m310.003906 211.503906c-5.523437 0-10 4.476563-10 10 0 5.523438 4.476563 10 10 10 13.78125 0 24.996094 11.214844 24.996094 24.996094 0 5.523438 4.476562 10 10 10s10-4.476562 10-10c0-24.8125-20.183594-44.996094-44.996094-44.996094zm0 0"/><path d="m61.644531 75.902344c-2.539062-4.902344-8.570312-6.820313-13.476562-4.285156-4.90625 2.539062-6.824219 8.574218-4.285157 13.480468l26.917969 52c1.742188 3.367188 5.265625 5.425782 9.03125 5.402344 3.789063-.058594 7.222657-2.253906 8.863281-5.671875l16.296876-33.929687 17.699218 34.199218c1.722656 3.320313 5.148438 5.402344 8.882813 5.402344h.148437c3.792969-.058594 7.222656-2.253906 8.867188-5.671875l24.972656-52c2.390625-4.976563.292969-10.953125-4.683594-13.34375-4.980468-2.390625-10.953125-.292969-13.34375 4.6875l-16.296875 33.929687-17.703125-34.199218c-1.742187-3.367188-5.257812-5.433594-9.027344-5.402344-3.792968.058594-7.226562 2.253906-8.867187 5.671875l-16.292969 33.929687zm0 0"/><path d="m125.988281 20.5c2.632813 0 5.210938-1.070312 7.070313-2.929688 1.863281-1.859374 2.929687-4.441406 2.929687-7.070312s-1.066406-5.210938-2.929687-7.070312c-1.859375-1.859376-4.4375-2.929688-7.070313-2.929688-2.628906 0-5.207031 1.070312-7.066406 2.929688-1.863281 1.859374-2.933594 4.441406-2.933594 7.070312s1.070313 5.210938 2.933594 7.070312c1.859375 1.859376 4.4375 2.929688 7.066406 2.929688zm0 0"/><path d="m512 172.5v-132c0-22.054688-17.945312-40-40-40h-304.011719c-5.519531 0-10 4.476562-10 10s4.480469 10 10 10h304.011719c11.027344 0 20 8.972656 20 20v132c0 11.027344-8.972656 20-20 20h-48c-.289062 0-.570312.019531-.851562.042969-15.433594-27.195313-40.382813-48.304688-70.292969-58.777344l14.824219-30.863281 17.703124 34.195312c1.71875 3.324219 5.144532 5.402344 8.878907 5.402344h.152343c3.789063-.058594 7.222657-2.253906 8.863282-5.671875l24.972656-52c2.390625-4.976563.292969-10.949219-4.683594-13.339844-4.976562-2.394531-10.953125-.296875-13.34375 4.683594l-16.292968 33.929687-17.703126-34.199218c-1.742187-3.367188-5.253906-5.433594-9.03125-5.398438-3.792968.054688-7.222656 2.25-8.863281 5.667969l-16.296875 33.929687-17.699218-34.199218c-2.539063-4.902344-8.574219-6.820313-13.480469-4.28125-4.90625 2.539062-6.820313 8.570312-4.285157 13.476562l22.132813 42.753906c-6.105469-.882812-12.347656-1.351562-18.695313-1.351562-12.292968 0-24.195312 1.71875-35.476562 4.921875l22.378906-46.59375c2.390625-4.976563.292969-10.949219-4.6875-13.339844-4.976562-2.394531-10.953125-.296875-13.339844 4.683594l-16.296874 33.929687-17.703126-34.199218c-1.742187-3.367188-5.238281-5.433594-9.03125-5.398438-3.789062.054688-7.222656 2.25-8.863281 5.667969l-16.292969 33.929687-17.703124-34.199218c-2.539063-4.902344-8.570313-6.820313-13.476563-4.28125-4.90625 2.539062-6.824219 8.570312-4.285156 13.476562l26.917969 52c1.742187 3.367188 5.25 5.425782 9.03125 5.402344 3.789062-.058594 7.222656-2.253906 8.863281-5.671875l16.296875-33.925781 17.699218 34.195312c.296876.574219.660157 1.09375 1.054688 1.589844-24.523438 11.476562-44.898438 30.382812-58.207031 53.8125h-156.886719c-11.027344 0-20-8.972656-20-20v-132c0-11.027344 8.972656-20 20-20h40.992188c5.523437 0 10-4.476562 10-10s-4.476563-10-10-10h-40.992188c-22.054688 0-40 17.945312-40 40v132c0 22.058594 17.945312 40 40 40h147.675781c-4.960937 13.75-7.671875 28.5625-7.671875 44 0 71.683594 58.316406 130 130 130 23.554688 0 45.667969-6.296875 64.742188-17.296875l79.367187 79.367187c6.609375 6.609376 15.292969 9.914063 23.976563 9.914063s17.367187-3.304687 23.976562-9.914063c13.222656-13.222656 13.222656-34.734374 0-47.957031l-31.183594-31.183593c-3.90625-3.902344-10.238281-3.90625-14.140624 0-3.90625 3.90625-3.90625 10.234374 0 14.140624l31.183593 31.1875c5.421875 5.421876 5.421875 14.246094 0 19.671876-5.421875 5.421874-14.246093 5.421874-19.667969 0l-76.738281-76.742188c29.546875-23.847656 48.484375-60.34375 48.484375-101.1875 0-15.4375-2.710937-30.25-7.671875-44h39.667969c22.058594 0 40-17.945312 40-40zm-201.996094 194c-60.652344 0-110-49.347656-110-110s49.347656-110 110-110 110 49.347656 110 110-49.34375 110-110 110zm0 0"/><path d="m433.019531 345.710938c-1.859375 1.859374-2.929687 4.4375-2.929687 7.070312 0 2.628906 1.070312 5.207031 2.929687 7.070312 1.871094 1.859376 4.441407 2.929688 7.070313 2.929688s5.210937-1.070312 7.070312-2.929688c1.871094-1.863281 2.929688-4.441406 2.929688-7.070312 0-2.632812-1.058594-5.210938-2.929688-7.070312-1.859375-1.859376-4.429687-2.929688-7.070312-2.929688-2.628906 0-5.210938 1.070312-7.070313 2.929688zm0 0"/></svg></div>
                                            <div class="title">Lors de la creation d'un nouveau site web</div>
                                        </div>
                                        <div class="text">
                                            <p>Un audit de référencement naturel s’effectue généralement lors d’étapes importantes dans la vie d’un site, mais aussi lors de sa création. En effet, réaliser un audit SEO pour votre nouveau site permet de relever tous les points bloquants à un bon référencement.  Vous partez ainsi sur de bases saines.</p>
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                                        <div class="inner-container">
                                            <div class="img-container"><svg xmlns="http://www.w3.org/2000/svg" id="icons" viewbox="0 0 60 60" width="512" height="512"><path d="M27,0A27,27,0,1,0,42.636,48.99l9.692,9.7a4.5,4.5,0,0,0,6.36-6.369l-9.7-9.687A26.977,26.977,0,0,0,27,0ZM2,27A25,25,0,1,1,27,52,25.028,25.028,0,0,1,2,27ZM57.271,53.734a2.52,2.52,0,0,1,0,3.538,2.573,2.573,0,0,1-3.536,0l-9.5-9.509a27.206,27.206,0,0,0,3.527-3.527Z"/><path d="M19.142,43.672a2.3,2.3,0,0,0,2.3.044L30.134,39H38a4,4,0,0,0,4-4V17a4,4,0,0,0-4-4H16a4,4,0,0,0-4,4V35a4,4,0,0,0,4,4h2v2.67A2.31,2.31,0,0,0,19.142,43.672ZM16,37a2,2,0,0,1-2-2V17a2,2,0,0,1,2-2H38a2,2,0,0,1,2,2V35a2,2,0,0,1-2,2H29.88a1.006,1.006,0,0,0-.477.121l-8.923,4.84a.308.308,0,0,1-.318-.007A.321.321,0,0,1,20,41.668V38a1,1,0,0,0-1-1Z"/><path d="M31.182,4.381a1,1,0,0,0-.364,1.967A21.01,21.01,0,1,1,27,6a1,1,0,0,0,0-2,22.986,22.986,0,1,0,4.182.381Z"/><path d="M17,25H37a1,1,0,0,0,0-2H17a1,1,0,0,0,0,2Z"/><path d="M30,32a1,1,0,0,0-1-1H17a1,1,0,0,0,0,2H29A1,1,0,0,0,30,32Z"/><path d="M17,29h2a1,1,0,0,0,0-2H17a1,1,0,0,0,0,2Z"/><path d="M37,27H23a1,1,0,0,0,0,2H37a1,1,0,0,0,0-2Z"/><path d="M17,21H37a1,1,0,0,0,0-2H17a1,1,0,0,0,0,2Z"/></svg>
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                                            <div class="title">Lors d'une refonte de site</div>
                                        </div>
                                        <div class="text">
                                            <p>Les entreprises peuvent également faire appel à une agence d’audit SEO comme Tactee lors d’une refonte de site afin de vérifier que tous les paramètres sont corrects. Vous éviterez ainsi de perdre les positions déjà acquises dans les premiers résultats et continuerez de faire croître votre business.</p>
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                                            <div class="title">Apres actions de sécurité du site et mises à jour Google</div>
                                        </div>
                                        <div class="text">
                                            <p>Vous pouvez, enfin, demander un audit SEO complet après avoir subi un piratage ou avoir été pénalisé lors d’une mise à jour Google. De manière générale, il est recommandé d’auditer son site régulièrement.</p>
                                        </div>
                                    </div>
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					</div>
				</div>
			</section>
			<section id="prestation" class="mt-5 py-5 bg-navy-light bg-full">
				<div class="row mt-lg-5">
					<div class="col-12 col-lg-10 mt-lg-5 pt-3 pt-lg-0">
						<h2 class="lead-title">
                            Comment faire un audit seo ?                        </h2>
                        <div class="text">
                            <p>Un audit SEO se fait en plusieurs étapes (consultez notre dossier sur <a href="https://www.tactee.fr/seo/tout-savoir-seo/elements-referencement-naturel/seo-on-page/faire-un-audit-seo/">comment faire un audit SEO</a> pour en savoir plus). Pour cela, il faut vérifier les différents points listés ci-dessous. Chaque étape est très importante pour adapter sa stratégie de référencement naturel. Voici les éléments que nous analysons :</p>
                        </div>
					</div>
				</div>
				<div class="row mt-5">
                                                                <div class="col-12 col-lg-4 icon-bloc-type-4">
                            <div class="inner-container">
                                <div class="img-container shadow-navy">
                                    <svg enable-background="new 0 0 512 512" height="512" viewbox="0 0 512 512" width="512" xmlns="http://www.w3.org/2000/svg"><g id="_x31_9_Analytics"><g><path d="m214.405 51.886c-65.862 65.862-67.527 171.733-5.381 239.807l-21.084 21.084c-14.664-9.453-34.461-7.8-47.288 5.027l-132.013 132.02c-10.069 10.069-10.069 26.449 0 36.519l17.042 17.049c10.066 10.051 26.449 10.077 36.526 0l132.013-132.021c12.835-12.835 14.486-32.664 4.999-47.338l21.077-21.077c69.186 63.099 174.707 59.704 239.803-5.378 67.754-67.761 67.754-178.002 0-245.756-67.708-67.705-177.925-67.682-245.694.064zm-31.453 308.217-132.013 132.021c-3.86 3.844-10.132 3.86-13.991 0l-17.042-17.049c-3.852-3.852-3.852-10.132 0-13.983l132.013-132.021c8.5-8.5 22.359-8.604 30.976-.046.011.011.015.027.026.038.016.016.038.02.054.036 8.526 8.562 8.52 22.461-.023 31.004zm265.879-73.792c-61.544 61.536-161.676 61.528-223.22 0-61.505-61.513-61.474-161.622.062-223.158 61.462-61.462 161.589-61.631 223.158-.062 61.536 61.536 61.536 161.676 0 223.22z"/><path d="m431.626 247.855h-17.337v-104.887c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v104.887h-30.114v-60.96c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v60.96h-30.107v-84.383c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v84.383h-30.114v-47.304c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v47.304h-17.34c-4.404 0-7.968 3.564-7.968 7.968s3.564 7.968 7.968 7.968h188.756c4.404 0 7.968-3.564 7.968-7.968s-3.564-7.968-7.968-7.968z"/><path d="m273.218 163.332 41.888-34.208 41.335 22.629c3.245 1.774 7.268 1.097 9.75-1.657l46.051-51.132c2.941-3.268 2.685-8.303-.591-11.252-3.253-2.941-8.311-2.7-11.252.591l-41.833 46.448-40.511-22.177c-2.832-1.564-6.35-1.245-8.871.817l-46.051 37.6c-3.408 2.778-3.914 7.805-1.128 11.213 2.76 3.389 7.785 3.925 11.213 1.128z"/></g></g></svg>                                </div>
                                <div class="title">
                                    Évaluer le positionnement de vos pages dans les moteurs de recherche                                </div>
                            </div>
                            <div class="text">
                                                            </div>
                        </div>
                                            <div class="col-12 col-lg-4 icon-bloc-type-4">
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                                    Étudier le positionnement des concurrents                                </div>
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                                    Vérifier que votre site ne présente pas duplicate content                                </div>
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                                <div class="title">
                                    Tester la bonne indexation des pages (Search Console, Sitemaps.xml, noindex…)                                </div>
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                                    Vérifier la sécurité de votre site                                </div>
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                                                    Le SEO, également appelé référencement naturel, est un acronyme qui signifie Search Engine Optimization, Optimisation pour les moteurs de recherche en français. Autrement dit, c’est une technique qui permet de rendre visible un site internet par les internautes sur les moteurs de recherche. Une bonne stratégie SEO permet donc d’améliorer la qualité d’un site web pour qu’un maximum d’internautes vienne le visiter.                                                </div>
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                                                    Une stratégie marketing et un audit SEO sont deux expertises différentes. Cependant, elles sont liées toutes les deux. En effet, sans une bonne stratégie marketing, un audit SEO sera faussé et n’aura pas les résultats attendus. La stratégie marketing va permettre de servir de guide pour l’audit SEO.                                                </div>
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                                                    Effectuer un audit SEO, c’est bien. Vous pouvez même en <a href="https://www.outiref.fr/source+www.tactee.fr+64b56214ebfa710.php">réaliser un gratuitement en ligne</a>. Mais savoir l’utiliser, c’est mieux ! Lorsque vous recevez votre audit SEO, il ne suffit pas de l’enregistrer, vous devez le mettre en place et surtout définir des indicateurs de performance pour mesurer votre retour sur investissement. C’est pourquoi il est important pour vous de savoir ce que vous espérez obtenir grâce à un audit SEO : Plus de notoriété ? Plus de trafic ? Plus de conversions ? Toutes ces questions doivent être mûrement réfléchies. Pour vous aider dans cette démarche, vous pouvez définir vos objectifs grâce à la méthode SMART (Spécifique, Mesurable, Ambitieux, Réaliste, Temporellement défini).                                                </div>
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