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<p><em>Vous souhaitez mettre en place à stratégie digitale pérenne qui va performer pendant des années ? Il vous faudra composer avec le référencement Google.<br />
Que ce soit pour vous lancer dans le référencement ou tout simplement l’améliorer, ce canal demande un peu de patiente avant d’obtenir les premières conversions mais sera par la ensuite un véritable levier d’acquisition.</em></p>
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Guide SEA - Tout savoir sur le SEA </span>
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<p><em>La mise ne place de campagnes SEA vous permettra d’obtenir des résultats rapidement en terme d’acquisition de lead. Un suivi est bien-entendu nécessaire afin d’optimiser vos investissement, c’est pourquoi nos consultants analysent régulièrement les performances de vos campagnes. </em></p>
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Attirer de nouveaux clients avec le SEA </a>
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Capter des leads rapidement </a>
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Optimiser son son coût par clic </a>
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Guide SEA - Tout savoir sur le SEA </span>
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FAQ SEA </a>
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Guide SEA - Tout savoir sur le SEA </span>
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Cas client Bart Karaoké Box </a>
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Cas client Le Lys Bleu </a>
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Cas client Exalto </a>
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Nos clients </a>
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<a href="https://www.tactee.fr/inbound-marketing/" title="Inbound Marketing" target="" class="dropdown-toggle nav-link">
Inbound Marketing </a>
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Nos Ressources </a>
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Nos Références </a>
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Lead Nurturing </a>
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Stratégie de contenu </a>
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Marketing Automation </a>
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Création de Buyer Persona </a>
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<ul class="breadcrumb"><li class="breadcrumb-item"><span><span><a href="https://www.tactee.fr/">Tactee</a></span> </li><li class="breadcrumb-item"> <span><a href="https://www.tactee.fr/seo/">SEO</a></span> </li><li class="breadcrumb-item"> <span class="breadcrumb_last" aria-current="page">Audit SEO</span></span></li></ul> </div>
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<p>Agence SEO <b>Tactee</b></p> </div>
<h1 class="lead-title">
Audit SEO : La clé pour un site visible </h1>
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<p>Apparaitre dans les premiers résultats sur internet ? Spécialisée dans l’audit SEO, notre agence Tactee vous propose des solutions adaptées dans vos projets de stratégie web.</p>
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Contactez-nous </a>
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<p>50<sup>%</sup></p> </div>
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<p>du trafic d’un site provient des moteurs de recherche</p>
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</div>
</div>
<div class="col card-typography card-shadow-navy">
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<p>60<sup>%</sup></p> </div>
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<p>des utilisateurs cliquent sur l’un des trois premiers résultats de recherche</p>
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Plus de </div>
<div class="number">
<p>4.000</p> </div>
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<p>c’est le nombre de fois que l’algorithme Google évolue par an</p>
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Notre expertise en audit seo </h2>
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<p>Notre <a href="https://www.tactee.fr/seo/"><strong>agence SEO</strong></a> vous aide à avoir un site visible sur le web. Les audits de référencement permettent d’analyser les points de performance à améliorer. Il est important de réaliser des audits SEO de temps en temps afin d’améliorer le positionnement de votre site sur le web et d’attirer plus de trafic.</p>
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<h2 class="lead-title">
Pourquoi faire un audit seo ? </h2>
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<p>Faire appel à notre agence SEO Tactee vous permettra de savoir quels sont les axes d’amélioration de votre site. Cela s’effectue en 3 étapes clés :</p>
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<h3 class="title">
Auditer l’aspect technique de votre site </h3>
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<div class="text">
<p>Un <a href="https://www.tactee.fr/seo/audit-seo/audit-technique/">audit technique</a> a pour but de comprendre le niveau de référencement naturel de votre site. Il peut expliquer les raisons d’un faible trafic sur un site/une URL, la perte de positionnement de mots-clés ou des problèmes d’indexation par exemple. En analysant ces données par un audit technique, cela permet d’apporter les correctifs nécessaires et d’améliorer le référencement Google du site.</p>
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<svg id="Image" height="512" viewbox="0 0 30 30" width="512" xmlns="http://www.w3.org/2000/svg"><g><path d="m26.854 26.146-3.57-3.569c1.066-1.228 1.716-2.827 1.716-4.577 0-3.86-3.14-7-7-7s-7 3.14-7 7 3.14 7 7 7c1.75 0 3.348-.65 4.577-1.716l3.57 3.569c.461.462 1.18-.233.707-.707zm-14.854-8.146c0-3.309 2.691-6 6-6s6 2.691 6 6-2.691 6-6 6-6-2.691-6-6z"/><path d="m3.5 4h17c.662 0 .661-1 0-1h-17c-.662 0-.661 1 0 1z"/><path d="m3.5 9h17c.662 0 .661-1 0-1h-17c-.662 0-.661 1 0 1z"/><path d="m3.5 13.999h7c.662 0 .661-1 0-1h-7c-.662 0-.661 1 0 1z"/><path d="m3.5 18.998h6c.662 0 .661-1 0-1h-6c-.662 0-.661 1 0 1z"/><path d="m11.5 22.997h-8c-.662 0-.661 1 0 1h8c.662 0 .661-1 0-1z"/></g></svg> </div>
<h3 class="title">
Analyser la sémantique de votre secteur d’activité </h3>
</div>
<div class="text">
<p>L’audit SEO permet d’analyser un univers sémantique grâce à une <a href="https://www.tactee.fr/seo/audit-seo/audit-semantique/">étude de mots-clés</a> poussée. Il prend donc en compte diverses analyses comme :</p>
<ul>
<li>Les mots-clés utilisés sur le marché</li>
<li>Les opportunités sémantiques</li>
<li>Les caractéristiques des contenus</li>
<li>L’intention de recherche spécifique à chaque requête</li>
<li>La structure de l’arborescence</li>
</ul>
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</div>
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<h3 class="title">
Etudier la popularité d’un site </h3>
</div>
<div class="text">
<p>Le netlinking est un élément important du SEO. Grâce à une <a href="https://www.tactee.fr/seo/audit-seo/audit-netlinking/">analyse de backlink</a> nous pouvons détecter des axes d’amélioration pour donner plus de crédit à Google (éviter la suroptimisation des ancres, rediriger les liens cassés, supports de mauvaises qualités…). Cela nous permet de rectifier d’éventuelles mauvaises pratiques et de récolter des liens bons pour votre site.</p>
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Plus d’infos pour mon projet d’audit SEO </a>
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<h2 class="lead-title">
Quand faire un audit seo ? </h2>
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<div class="title">Lors de la creation d'un nouveau site web</div>
</div>
<div class="text">
<p>Un audit de référencement naturel s’effectue généralement lors d’étapes importantes dans la vie d’un site, mais aussi lors de sa création. En effet, réaliser un audit SEO pour votre nouveau site permet de relever tous les points bloquants à un bon référencement. Vous partez ainsi sur de bases saines.</p>
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<div class="col-12 col-lg-6 icon-bloc-type-3">
<div class="inner-container">
<div class="img-container"><svg xmlns="http://www.w3.org/2000/svg" id="icons" viewbox="0 0 60 60" width="512" height="512"><path d="M27,0A27,27,0,1,0,42.636,48.99l9.692,9.7a4.5,4.5,0,0,0,6.36-6.369l-9.7-9.687A26.977,26.977,0,0,0,27,0ZM2,27A25,25,0,1,1,27,52,25.028,25.028,0,0,1,2,27ZM57.271,53.734a2.52,2.52,0,0,1,0,3.538,2.573,2.573,0,0,1-3.536,0l-9.5-9.509a27.206,27.206,0,0,0,3.527-3.527Z"/><path d="M19.142,43.672a2.3,2.3,0,0,0,2.3.044L30.134,39H38a4,4,0,0,0,4-4V17a4,4,0,0,0-4-4H16a4,4,0,0,0-4,4V35a4,4,0,0,0,4,4h2v2.67A2.31,2.31,0,0,0,19.142,43.672ZM16,37a2,2,0,0,1-2-2V17a2,2,0,0,1,2-2H38a2,2,0,0,1,2,2V35a2,2,0,0,1-2,2H29.88a1.006,1.006,0,0,0-.477.121l-8.923,4.84a.308.308,0,0,1-.318-.007A.321.321,0,0,1,20,41.668V38a1,1,0,0,0-1-1Z"/><path d="M31.182,4.381a1,1,0,0,0-.364,1.967A21.01,21.01,0,1,1,27,6a1,1,0,0,0,0-2,22.986,22.986,0,1,0,4.182.381Z"/><path d="M17,25H37a1,1,0,0,0,0-2H17a1,1,0,0,0,0,2Z"/><path d="M30,32a1,1,0,0,0-1-1H17a1,1,0,0,0,0,2H29A1,1,0,0,0,30,32Z"/><path d="M17,29h2a1,1,0,0,0,0-2H17a1,1,0,0,0,0,2Z"/><path d="M37,27H23a1,1,0,0,0,0,2H37a1,1,0,0,0,0-2Z"/><path d="M17,21H37a1,1,0,0,0,0-2H17a1,1,0,0,0,0,2Z"/></svg>
</div>
<div class="title">Lors d'une refonte de site</div>
</div>
<div class="text">
<p>Les entreprises peuvent également faire appel à une agence d’audit SEO comme Tactee lors d’une refonte de site afin de vérifier que tous les paramètres sont corrects. Vous éviterez ainsi de perdre les positions déjà acquises dans les premiers résultats et continuerez de faire croître votre business.</p>
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<div class="col-12 col-lg-6 icon-bloc-type-3">
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<path d="M339.46,181.865h-11.981v-34.782c0-39.259-31.939-71.198-71.199-71.198c-39.259,0-71.199,31.939-71.199,71.198v34.782 h-11.98c-12.778,0-23.174,10.396-23.174,23.174v104.329c0,12.778,10.396,23.174,23.174,23.174H339.46 c12.778,0,23.174-10.396,23.174-23.174V205.039C362.634,192.261,352.238,181.865,339.46,181.865z M199.655,147.084 c0-31.223,25.402-56.625,56.626-56.625s56.626,25.402,56.626,56.625v34.782H199.655V147.084z M348.061,309.368 c0,4.742-3.859,8.601-8.601,8.601H173.101c-4.743,0-8.601-3.859-8.601-8.601V205.039c0-4.742,3.859-8.601,8.601-8.601H339.46 c4.742,0,8.601,3.858,8.601,8.601V309.368z"/>
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<div class="title">Apres actions de sécurité du site et mises à jour Google</div>
</div>
<div class="text">
<p>Vous pouvez, enfin, demander un audit SEO complet après avoir subi un piratage ou avoir été pénalisé lors d’une mise à jour Google. De manière générale, il est recommandé d’auditer son site régulièrement.</p>
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</div>
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</div>
</section>
<section id="prestation" class="mt-5 py-5 bg-navy-light bg-full">
<div class="row mt-lg-5">
<div class="col-12 col-lg-10 mt-lg-5 pt-3 pt-lg-0">
<h2 class="lead-title">
Comment faire un audit seo ? </h2>
<div class="text">
<p>Un audit SEO se fait en plusieurs étapes (consultez notre dossier sur <a href="https://www.tactee.fr/seo/tout-savoir-seo/elements-referencement-naturel/seo-on-page/faire-un-audit-seo/">comment faire un audit SEO</a> pour en savoir plus). Pour cela, il faut vérifier les différents points listés ci-dessous. Chaque étape est très importante pour adapter sa stratégie de référencement naturel. Voici les éléments que nous analysons :</p>
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</div>
<div class="row mt-5">
<div class="col-12 col-lg-4 icon-bloc-type-4">
<div class="inner-container">
<div class="img-container shadow-navy">
<svg enable-background="new 0 0 512 512" height="512" viewbox="0 0 512 512" width="512" xmlns="http://www.w3.org/2000/svg"><g id="_x31_9_Analytics"><g><path d="m214.405 51.886c-65.862 65.862-67.527 171.733-5.381 239.807l-21.084 21.084c-14.664-9.453-34.461-7.8-47.288 5.027l-132.013 132.02c-10.069 10.069-10.069 26.449 0 36.519l17.042 17.049c10.066 10.051 26.449 10.077 36.526 0l132.013-132.021c12.835-12.835 14.486-32.664 4.999-47.338l21.077-21.077c69.186 63.099 174.707 59.704 239.803-5.378 67.754-67.761 67.754-178.002 0-245.756-67.708-67.705-177.925-67.682-245.694.064zm-31.453 308.217-132.013 132.021c-3.86 3.844-10.132 3.86-13.991 0l-17.042-17.049c-3.852-3.852-3.852-10.132 0-13.983l132.013-132.021c8.5-8.5 22.359-8.604 30.976-.046.011.011.015.027.026.038.016.016.038.02.054.036 8.526 8.562 8.52 22.461-.023 31.004zm265.879-73.792c-61.544 61.536-161.676 61.528-223.22 0-61.505-61.513-61.474-161.622.062-223.158 61.462-61.462 161.589-61.631 223.158-.062 61.536 61.536 61.536 161.676 0 223.22z"/><path d="m431.626 247.855h-17.337v-104.887c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v104.887h-30.114v-60.96c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v60.96h-30.107v-84.383c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v84.383h-30.114v-47.304c0-4.404-3.564-7.968-7.968-7.968s-7.968 3.564-7.968 7.968v47.304h-17.34c-4.404 0-7.968 3.564-7.968 7.968s3.564 7.968 7.968 7.968h188.756c4.404 0 7.968-3.564 7.968-7.968s-3.564-7.968-7.968-7.968z"/><path d="m273.218 163.332 41.888-34.208 41.335 22.629c3.245 1.774 7.268 1.097 9.75-1.657l46.051-51.132c2.941-3.268 2.685-8.303-.591-11.252-3.253-2.941-8.311-2.7-11.252.591l-41.833 46.448-40.511-22.177c-2.832-1.564-6.35-1.245-8.871.817l-46.051 37.6c-3.408 2.778-3.914 7.805-1.128 11.213 2.76 3.389 7.785 3.925 11.213 1.128z"/></g></g></svg> </div>
<div class="title">
Évaluer le positionnement de vos pages dans les moteurs de recherche </div>
</div>
<div class="text">
</div>
</div>
<div class="col-12 col-lg-4 icon-bloc-type-4">
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Étudier le positionnement des concurrents </div>
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Vérifier que votre site ne présente pas duplicate content </div>
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Tester la bonne indexation des pages (Search Console, Sitemaps.xml, noindex…) </div>
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<div class="title">
Contrôler la vitesse de chargement des contenus (webperf) </div>
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Vérifier la sécurité de votre site </div>
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Étudier l’optimisation pour le mobile et son ergonomique </div>
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Inspecter les contenus de vos pages </div>
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Analyser la gestion du crawl (robots.txt, maillage interne, obfuscation…) </div>
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Examiner vos backlink (popularité, profil de lien, liens toxiques…) </div>
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Audit Netlinking </div>
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Le SEO, également appelé référencement naturel, est un acronyme qui signifie Search Engine Optimization, Optimisation pour les moteurs de recherche en français. Autrement dit, c’est une technique qui permet de rendre visible un site internet par les internautes sur les moteurs de recherche. Une bonne stratégie SEO permet donc d’améliorer la qualité d’un site web pour qu’un maximum d’internautes vienne le visiter. </div>
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Une stratégie marketing et un audit SEO sont deux expertises différentes. Cependant, elles sont liées toutes les deux. En effet, sans une bonne stratégie marketing, un audit SEO sera faussé et n’aura pas les résultats attendus. La stratégie marketing va permettre de servir de guide pour l’audit SEO. </div>
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Effectuer un audit SEO, c’est bien. Vous pouvez même en <a href="https://www.outiref.fr/source+www.tactee.fr+64b56214ebfa710.php">réaliser un gratuitement en ligne</a>. Mais savoir l’utiliser, c’est mieux ! Lorsque vous recevez votre audit SEO, il ne suffit pas de l’enregistrer, vous devez le mettre en place et surtout définir des indicateurs de performance pour mesurer votre retour sur investissement. C’est pourquoi il est important pour vous de savoir ce que vous espérez obtenir grâce à un audit SEO : Plus de notoriété ? Plus de trafic ? Plus de conversions ? Toutes ces questions doivent être mûrement réfléchies. Pour vous aider dans cette démarche, vous pouvez définir vos objectifs grâce à la méthode SMART (Spécifique, Mesurable, Ambitieux, Réaliste, Temporellement défini). </div>
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