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<h1 class="elementor-heading-title elementor-size-default">Formation IA pour les professionnels</h1> </div>
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<p><span style="font-weight: 400;">Conception de formation sur mesure adaptée à nos objectifs pédagogiques et aux profils des apprenants.</span></p><p>Formation d’équipe, coaching, atelier de co-construction.</p><p><span style="font-weight: 400;">Ateliers pratiques opérationnels orientés sur les nouvelles pratiques IA des métiers.</span></p><p><span style="font-weight: 400;">Des formations animées par des experts opérationnels de STATION NEXT pour tous les professionnels :</span></p><ul><li>Dirigeants</li><li>Marketing</li><li>Communication</li><li>Commercial</li><li>Relation Client</li><li>RH</li></ul> </div>
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<div class="angie-breadcrumb-967957f7"><a href="https://www.stationnext.com/">Home</a><span class="angie-breadcrumb-sep-967957f7"> › </span><a href="https://www.stationnext.com/formation/">Formation</a><span class="angie-breadcrumb-sep-967957f7"> › </span><span>Formations IA</span></div> </div>
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<h2 class="elementor-heading-title elementor-size-default">L'écart se creuse vite entre les équipes qui maîtrisent l'IA et les autres</h2> </div>
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<p><span style="font-weight: 400;">L’IA générative et les agents IA sont entrés dans le quotidien de la plupart des fonctions marketing, production éditoriale, ciblage, analyse, automatisation, relation client.</span></p><p><span style="font-weight: 400;">Les équipes qui en maîtrisent l’usage gagnent en productivité mais également en créativité et en analyse de données. Celles qui la subissent ou la refusent risquent un déclassement progressif.</span></p><p><span style="font-weight: 400;">Trois contextes appellent une formation structurée.</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Vous voulez embarquer votre équipe</h3> </div>
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<p><span style="font-weight: 400;">Marketeurs, chargés de communication, community managers, commerciaux : vos équipes savent que l’IA va transformer leur métier, mais elles n’ont ni les outils, ni la méthode, ni les garde-fous. Vous voulez structurer cette montée en compétence avant que ce soit subi.</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Votre équipe utilise déjà l'IA, mais sans cadre</h3> </div>
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<p><span style="font-weight: 400;">Vos collaborateurs ont un accès à l’IA, ils l’utilisent au quotidien, mais sans méthode, sans garde-fous, sans pilotage. Vous voulez professionnaliser cet usage pour en sécuriser la valeur (qualité, sécurité, voix de marque).</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Vous voulez devenir autonomes en interne</h3> </div>
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<p><span style="font-weight: 400;">Plutôt que d’externaliser durablement la production avec IA, vous voulez former vos équipes pour qu’elles maîtrisent les usages et reprennent la main sur les chantiers stratégiques.</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">L'IA pratique, pas la théorie des LLM</h2> </div>
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<p><span style="font-weight: 400;">La plupart des formations IA disponibles sur le marché tombent dans deux pièges : elles parlent des LLM en général (architecture, histoire, hype) sans transposer dans le métier, ou elles donnent des recettes de prompts génériques que personne n’utilise vraiment au quotidien.</span></p><p><span style="font-weight: 400;">Notre méthode est résolument </span><b>par fonction métier</b><span style="font-weight: 400;"> : chaque formation est calibrée sur les cas d’usage réels d’une fonction (marketing, communication, commerce, CRM, RH) et sur les outils que cette fonction utilise déjà.</span></p><p><span style="font-weight: 400;">Nos formateurs sont les consultants qui utilisent l’IA en mission tous les jours, sur la production éditoriale, sur l’analyse data, sur l’automation, sur la communication des dirigeants. Ils transmettent ce qui marche dans leur quotidien, pas ce qu’ils ont lu dans un livre blanc ou dans un post LinkedIn.</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Six programmes par fonction métier</h2> </div>
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<p><span style="font-weight: 400;">ces programmes sont articulables. Une équipe pluridisciplinaire peut bénéficier d’un programme transverse mixant plusieurs fonctions.</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA pour les marketeurs</h3> </div>
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<p><span style="font-weight: 400;">Cible : Directeur marketing, chefs de produit, growth, acquisition</span></p><p>Cas d’usage : <span style="font-weight: 400;">Personnalisation à grande échelle · Scoring prédictif · Génération assistée de contenus · Optimisation continue des campagnes</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA pour la communication</h3> </div>
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<p><span style="font-weight: 400;">Cible : Directeur communication, chargés de comm, community managers</span></p><p>Cas d’usage : <span style="font-weight: 400;">Production éditoriale assistée · Traduction et localisation · Veille automatisée · Génération d’images et de visuels</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA pour les commerciaux</h3> </div>
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<p><span style="font-weight: 400;">Cible : Direction commerciale, account managers, BDR/SDR</span></p><p>Cas d’usage : <span style="font-weight: 400;">Qualification automatique des leads · Enrichissement CRM · Préparation de RDV personnalisée · Coaching commercial assisté</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA pour le CRM et la relation client</h3> </div>
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<p><span style="font-weight: 400;">Cible : Direction CRM, service client, relation clients</span></p><p>Cas d’usage : <span style="font-weight: 400;">Assistants conversationnels · Classification des demandes · Génération de réponses contextualisées · Détection des signaux faibles</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA pour les RH et la marque employeur</h3> </div>
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<p><span style="font-weight: 400;">Cible : DRH, responsables recrutement, communication interne</span></p><p>Cas d’usage : <span style="font-weight: 400;">Tri des candidatures · Personnalisation des parcours · Communication interne assistée · Onboarding automatisé</span></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA pour les directions</h3> </div>
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<p><span style="font-weight: 400;">Cible : DG, CODIR, directions métier</span></p><p>Cas d’usage : <span style="font-weight: 400;">Analyse data accélérée · Génération de scénarios · Veille concurrentielle · Synthèse des reporting opérationnels</span></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Livrables concrets et opérationnels</h2> </div>
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<p><b>Liste des livrables</b><span style="font-weight: 400;"> :</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><b>Une bibliothèque de prompts opérationnels</b><span style="font-weight: 400;">, calibrés sur votre fonction métier, votre stack et votre voix de marque.</span></li><li style="font-weight: 400;" aria-level="1"><b>Des workflows métier détaillés</b><span style="font-weight: 400;"> pour les 5-8 cas d’usage prioritaires de votre fonction.</span></li><li style="font-weight: 400;" aria-level="1"><b>Un guide d’usage des outils</b><span style="font-weight: 400;"> que vous utilisez déjà (ChatGPT, Claude, Copilot, Gemini, outils métiers spécialisés).</span></li><li style="font-weight: 400;" aria-level="1"><b>Une charte d’utilisation de l’IA</b><span style="font-weight: 400;"> : garde-fous, validation humaine, voix de marque, sécurité, conformité.</span></li><li style="font-weight: 400;" aria-level="1"><b>Un plan d’industrialisation à 90 jours</b><span> pour ancrer les pratiques dans le quotidien de l’équipe.</span></li></ul> </div>
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<h2 class="elementor-heading-title elementor-size-default">Notre méthode pédagogique</h2> </div>
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<p class="elementor-heading-title elementor-size-default">01</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Cadrage</h3> </div>
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<p><span style="font-weight: 400;">Audit du niveau IA actuel des participants, recueil des cas d’usage prioritaires, calage des outils utilisés.</span></p> </div>
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<div class="elementor-element elementor-element-0041479 elementor-widget elementor-widget-text-editor" data-id="0041479" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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<p><em><span style="font-weight: 400;">1-2 semaines</span></em></p> </div>
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<p class="elementor-heading-title elementor-size-default">02</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Conception</h3> </div>
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<p><span style="font-weight: 400;">Programme sur mesure intégrant vos cas d’usage, votre stack et votre charte éditoriale. Production des prompts et workflows pré-formation.</span></p> </div>
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<p><em><span style="font-weight: 400;">1-2 semaines</span></em></p> </div>
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<p class="elementor-heading-title elementor-size-default">03</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Animation</h3> </div>
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<p><span style="font-weight: 400;">Format atelier intensif (1-2 jours) ou programme étalé (4-8 semaines avec mises en pratique). Toujours intra.</span></p> </div>
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<p><em><span style="font-weight: 400;">selon programme</span></em></p> </div>
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<p class="elementor-heading-title elementor-size-default">04</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Ancrage 30/60/90 jours</h3> </div>
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<p><span style="font-weight: 400;">Suivi post-formation : ateliers de retour d’expérience, ajustement des prompts, partage de bonnes pratiques entre participants.</span></p> </div>
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<p><em><span style="font-weight: 400;">30-90 jours</span></em></p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Formation IA :<br>Questions fréquentes</h2> </div>
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<details id="e-n-accordion-item-2230" class="e-n-accordion-item" open>
<summary class="e-n-accordion-item-title" data-accordion-index="1" tabindex="0" aria-expanded="true" aria-controls="e-n-accordion-item-2230" >
<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Pourquoi former une équipe marketing à l'IA ? </h3></span>
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<p><span style="font-weight: 400;">Parce que l’écart se creuse vite entre les équipes qui maîtrisent l’IA et les autres. Une équipe formée gagne typiquement 2 à 5h par semaine et par personne sur la production éditoriale, l’analyse, la veille et la personnalisation. Mal utilisée, l’IA produit du contenu standardisé qui dilue la marque, viole la sécurité ou la conformité, et démotive les équipes. Une formation structurée transforme l’IA en levier mesurable plutôt qu’en gadget subi.</span></p> </div>
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</details>
<details id="e-n-accordion-item-2231" class="e-n-accordion-item" >
<summary class="e-n-accordion-item-title" data-accordion-index="2" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2231" >
<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quels outils IA enseignez-vous ? </h3></span>
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<div role="region" aria-labelledby="e-n-accordion-item-2231" class="elementor-element elementor-element-0c4a75a e-con-full e-flex e-con e-child" data-id="0c4a75a" data-element_type="container" data-e-type="container">
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<p><span style="font-weight: 400;">Les outils généralistes que toute équipe marketing utilise au quotidien (ChatGPT, Claude, Gemini, Copilot) et les outils spécialisés selon la fonction. Notre indépendance vis-à-vis des éditeurs nous permet d’enseigner les outils que vous utilisez déjà ou que nous recommandons en fonction de votre contexte, pas ceux qui nous rémunèrent.</span></p> </div>
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<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Combien de temps pour former une équipe à l'IA ? </h3></span>
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<p><span style="font-weight: 400;">Un atelier intensif d’acculturation tient en 1 journée pour une équipe de 6-12 personnes. Une formation approfondie par fonction (marketing, communication, commerce, CRM) tient en 2 journées ou en 4-8 semaines en programme étalé. Une transformation complète d’une équipe pluridisciplinaire (acculturation + ateliers métier + ancrage 90 jours) demande 3-4 mois. Nous calibrons selon votre maturité de départ et vos objectifs.</span></p> </div>
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<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Comment évaluer le ROI d'une formation IA ? </h3></span>
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<p><span style="font-weight: 400;">Sur trois dimensions. </span><b>Productivité</b><span style="font-weight: 400;"> : temps gagné par tâche (production de contenu, analyse, veille, traduction). </span><b>Qualité</b><span style="font-weight: 400;"> : volume publié, taux d’engagement, conversion. </span><b>Autonomie</b><span style="font-weight: 400;"> : capacité de l’équipe à reprendre la main sur des chantiers précédemment externalisés. Nous définissons les indicateurs dès le cadrage et nous mesurons à 30, 60 et 90 jours.</span></p> </div>
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<details id="e-n-accordion-item-2234" class="e-n-accordion-item" >
<summary class="e-n-accordion-item-title" data-accordion-index="5" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2234" >
<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quelle différence avec un cours générique sur ChatGPT ? </h3></span>
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<p><span style="font-weight: 400;">Trois différences : (1) nous travaillons par fonction métier, pas en généraliste, un marketeur n’a pas les mêmes besoins qu’un RH ou qu’un commercial ; (2) nous utilisons vos vrais cas, votre voix de marque, votre stack, pas des exemples génériques ; (3) nous fournissons une bibliothèque de prompts et des workflows opérationnels que les apprenants utilisent dès la fin de la session. Un cours générique transmet du savoir ; nous transmettons une compétence.</span></p> </div>
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<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Faut-il former les dirigeants ou seulement les opérationnels ? </h3></span>
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<p><span style="font-weight: 400;">Idéalement les deux, dans des formats distincts. Les opérationnels ont besoin d’ateliers pratiques (workflows, prompts, outils). Les dirigeants ont besoin d’un mentoring stratégique (où placer l’IA dans la chaîne de valeur, comment piloter la transformation IA de l’équipe, quels arbitrages structurants). Une équipe dont les dirigeants ne sont pas formés rate l’embarquement, l’IA reste perçue comme un gadget plutôt qu’une transformation.</span></p> </div>
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<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> La formation IA est-elle adaptée à toutes les tailles d'entreprise ? </h3></span>
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<p><span style="font-weight: 400;">Oui, avec des formats adaptés. Pour les grandes entreprises, des programmes par BU ou par fonction. Pour les ETI, des programmes pluridisciplinaires concentrés sur les fonctions stratégiques. Pour les PME, des ateliers transverses qui acculturent toute l’équipe en une journée. Le contenu et les cas d’usage s’adaptent, la méthode reste la même.</span></p> </div>
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<p><span style="font-weight: 400;">Un cadrage de 30 minutes pour comprendre votre maturité IA actuelle, les cas d’usage prioritaires de vos équipes et le format le plus adapté. Sans engagement.</span></p> </div>
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