Audit SEO du site www.stationnext.com par Outiref : Code Source Html

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									<p><span style="font-weight: 400;">Conception de formation sur mesure adaptée à nos objectifs pédagogiques et aux profils des apprenants.</span></p><p>Formation d&rsquo;équipe, coaching, atelier de co-construction.</p><p><span style="font-weight: 400;">Ateliers pratiques opérationnels orientés sur les nouvelles pratiques digitales des métiers.</span></p><p><span style="font-weight: 400;">Des formations animées par des experts opérationnels des différentes prestations de STATION NEXT en Conseil et en Agence :</span></p><ul><li>Création de contenus</li><li>Conception de sites Web et e-commerce</li><li>Data Driven Marketing</li><li>LinkedIn</li><li>Médias sociaux B2C</li><li>Search SEO-GEO-SEA</li><li>Stratégie d&rsquo;entreprise</li><li>Stratégie marketing</li><li>Stratégie de communication</li><li>Innovation</li></ul>								</div>
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				<div class="elementor-element elementor-element-9a96ada elementor-widget elementor-widget-text-editor" data-id="9a96ada" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Une formation marketing digital n&rsquo;a de valeur que si elle se transforme en compétence durable et en pratique opérationnelle.</span></p><p><span style="font-weight: 400;">Trois contextes appellent une montée en compétence structurée pour vos équipes.</span></p>								</div>
				</div>
				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-65a9808 e-con-full e-flex e-con e-parent" data-id="65a9808" data-element_type="container" data-e-type="container">
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				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Une montée en compétence</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-66106e6 elementor-widget elementor-widget-text-editor" data-id="66106e6" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Marketeurs, chargés de communication ou commerciaux qui ont besoin d&rsquo;une mise à niveau structurée sur le SEO, le social media, l&rsquo;automation ou la mesure de performance. Un programme qui rend autonome dans la pratique.</span></p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-6c2267d e-con-full e-flex e-con e-child" data-id="6c2267d" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-c30d7be elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c30d7be" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
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				<div class="elementor-element elementor-element-686d57a elementor-widget elementor-widget-heading" data-id="686d57a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Un nouvel outil à maîtriser</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-7c9d0f9 elementor-widget elementor-widget-text-editor" data-id="7c9d0f9" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Vous adoptez un nouvel outil (GA4, SE Ranking, Brevo, LinkedIn Sales Navigator, WordPress + Elementor, etc.) et vos équipes ont besoin d&rsquo;une montée en compétence rapide. Format atelier intensif, axé pratique, sur vos vrais cas.</span></p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-0fe3d28 e-con-full e-flex e-con e-child" data-id="0fe3d28" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-2d1960c elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="2d1960c" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
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				<div class="elementor-element elementor-element-5c14a15 elementor-widget elementor-widget-heading" data-id="5c14a15" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Une discipline à structurer</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-0dcec96 elementor-widget elementor-widget-text-editor" data-id="0dcec96" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Votre équipe pratique le SEO ou le social media de manière empirique, sans cadre. Nous structurons une compétence métier durable : méthodes, outils, indicateurs, rituels.</span></p>								</div>
				</div>
				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-1d3f260 e-con-full e-flex e-con e-parent" data-id="1d3f260" data-element_type="container" data-e-type="container">
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				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Pas de formation théorique. Vos vrais cas, vos vrais outils.</h2>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-18e76bf e-con-full e-flex e-con e-child" data-id="18e76bf" data-element_type="container" data-e-type="container">
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				<div class="elementor-element elementor-element-1114489 elementor-widget elementor-widget-text-editor" data-id="1114489" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">La plupart des formations marketing digital échouent pour la même raison : elles transmettent des concepts généraux sur des cas génériques, et les apprenants n&rsquo;arrivent pas à les transposer dans leur quotidien.</span></p><p><span style="font-weight: 400;">Notre méthode inverse l&rsquo;ordre : nous travaillons sur </span><b>vos cas réels</b><span style="font-weight: 400;"> (votre site, vos campagnes en cours, vos données analytics, vos comptes sociaux), avec </span><b>vos outils réels</b><span style="font-weight: 400;"> (votre stack, pas un environnement de démo), et nous délivrons des </span><b>livrables opérationnels</b><span style="font-weight: 400;"> que les apprenants utilisent dès la fin de la session.</span></p><p><span style="font-weight: 400;">Cette posture demande plus de préparation en amont (audit de la stack, recueil des cas, brief individuel des participants), c&rsquo;est ce qui fait la différence entre une formation reçue et une compétence acquise.</span></p>								</div>
				</div>
				</div>
				</div>
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		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-4360b76 e-con-full e-flex e-con e-parent" data-id="4360b76" data-element_type="container" data-e-type="container">
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				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Les disciplines digitales couvertes par nos formations</h2>				</div>
				</div>
				<div class="elementor-element elementor-element-d37b2e7 elementor-widget elementor-widget-text-editor" data-id="d37b2e7" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><span style="font-weight: 400;">Cette liste n&rsquo;est pas exhaustive. Si votre besoin sort de ce périmètre mais reste dans le digital marketing au sens large, contactez-nous, nous concevons sur mesure.</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-1125c66 e-con-full e-flex e-con e-parent" data-id="1125c66" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-c9945e9 e-con-full e-flex e-con e-child" data-id="c9945e9" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-f3748d3 elementor-widget elementor-widget-heading" data-id="f3748d3" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Search et Analytics</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-f993608 e-con-full e-flex e-con e-child" data-id="f993608" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-6732109 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="6732109" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">SEO (Référencement naturel) · GEO (Generative Engine Optimization) · Google Search Console · Outils SEO · Google Ads et SEA · GA4 et mesure de la performance</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-be8e4e6 e-con-full e-flex e-con e-parent" data-id="be8e4e6" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-7d5276a e-con-full e-flex e-con e-child" data-id="7d5276a" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-77bda4a elementor-widget elementor-widget-heading" data-id="77bda4a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Social media</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-98dd77f e-con-full e-flex e-con e-child" data-id="98dd77f" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-704a40b elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="704a40b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Social Media B2C · Plan éditorial · Community Management · Social Analytics · Stratégie LinkedIn · Personal branding pour dirigeants · Social selling · Marque employeur sur LinkedIn</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-cbea7b6 e-con-full e-flex e-con e-parent" data-id="cbea7b6" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-3549e99 e-con-full e-flex e-con e-child" data-id="3549e99" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-266a5c6 elementor-widget elementor-widget-heading" data-id="266a5c6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Contenu et éditorial</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-c3c2a7e e-con-full e-flex e-con e-child" data-id="c3c2a7e" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-eb1ada2 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="eb1ada2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Stratégie éditoriale B2C et B2B · Production de contenus assistée par IA · Plateforme éditoriale · Plan éditorial · Structuration de la production de contenus</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-6f7e0ae e-con-full e-flex e-con e-parent" data-id="6f7e0ae" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-6b5485f e-con-full e-flex e-con e-child" data-id="6b5485f" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-6ad1e2f elementor-widget elementor-widget-heading" data-id="6ad1e2f" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Marketing automation / Sales automation</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-f986e40 e-con-full e-flex e-con e-child" data-id="f986e40" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-0c57b01 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="0c57b01" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Diagnostic de parcours d&rsquo;acquisition et de fidélisation · Architecture des cycles relationnels · Création et paramétrage des scénarios · Identication des triggers · Rédaction des messages</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-cf6fc78 e-con-full e-flex e-con e-parent" data-id="cf6fc78" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-9bac1d6 e-con-full e-flex e-con e-child" data-id="9bac1d6" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-8ec8324 elementor-widget elementor-widget-heading" data-id="8ec8324" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">CRM, CDP et data</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-9e97ae6 e-con-full e-flex e-con e-child" data-id="9e97ae6" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-2a2a504 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="2a2a504" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Pilotage par tableau de bord · CRM marketing · CRM Sales · Customer Data Plateform · Data driven marketing · Mesure et optimisation · Expression de besoins</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-8b6d947 e-con-full e-flex e-con e-parent" data-id="8b6d947" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-97e3647 e-con-full e-flex e-con e-child" data-id="97e3647" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-cfca6fb elementor-widget elementor-widget-heading" data-id="cfca6fb" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Méthodes, outils et stack Web</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-807a864 e-con-full e-flex e-con e-child" data-id="807a864" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-d48d077 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="d48d077" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">WordPress + Elementor · Extensions · Conception et UX · Gestion de projets · Méthodes agiles · Outils et agents IA</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-7426395 e-con-full e-flex e-con e-parent" data-id="7426395" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-23ea57f e-con-full e-flex e-con e-child" data-id="23ea57f" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-7e6014a elementor-widget elementor-widget-heading" data-id="7e6014a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
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					<h3 class="elementor-heading-title elementor-size-default">Performance commerciale</h3>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-603d702 e-con-full e-flex e-con e-child" data-id="603d702" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-0cd88dd elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor" data-id="0cd88dd" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Inbound et outbound B2B · Génération de leads digitaux · Coordination marketing-commerce · Stratégie commerciale · Méthode de vente · Pilotage des ventes</span></p>								</div>
				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-76d52ee e-con-full e-flex e-con e-parent" data-id="76d52ee" data-element_type="container" data-e-type="container">
		<div  class="elementor-element elementor-element-4f7a806 e-con-full e-flex e-con e-child" data-id="4f7a806" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-eed657b elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="eed657b" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
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				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Notre méthode pédagogique</h2>				</div>
				</div>
				</div>
		<div  class="elementor-element elementor-element-e2441b2 e-con-full e-flex e-con e-child" data-id="e2441b2" data-element_type="container" data-e-type="container">
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				<div class="elementor-element elementor-element-c8b84af elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c8b84af" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
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				<div class="elementor-element elementor-element-02c8827 elementor-widget elementor-widget-heading" data-id="02c8827" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">01</p>				</div>
				</div>
				<div class="elementor-element elementor-element-be31c67 elementor-widget elementor-widget-heading" data-id="be31c67" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Cadrage</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-0943d4d elementor-widget elementor-widget-text-editor" data-id="0943d4d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Audit du niveau actuel des participants, recueil des cas et des objectifs métier, calage des indicateurs de succès.</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-0041479 elementor-widget elementor-widget-text-editor" data-id="0041479" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><em><span style="font-weight: 400;">1-2 semaines</span></em></p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-8b2d948 e-con-full e-flex e-con e-child" data-id="8b2d948" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-c78cee7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="c78cee7" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
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		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-8418ce4 elementor-widget elementor-widget-heading" data-id="8418ce4" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">02</p>				</div>
				</div>
				<div class="elementor-element elementor-element-7d27036 elementor-widget elementor-widget-heading" data-id="7d27036" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Conception</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-d72873f elementor-widget elementor-widget-text-editor" data-id="d72873f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Programme sur mesure intégrant vos cas, vos outils et votre stack. Validation avec la direction RH ou métier.</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-8be06d5 elementor-widget elementor-widget-text-editor" data-id="8be06d5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><em><span style="font-weight: 400;">1-2 semaines</span></em></p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-c0b2597 e-con-full e-flex e-con e-child" data-id="c0b2597" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-8460716 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="8460716" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
				</div>
				<div class="elementor-element elementor-element-02c98b5 elementor-widget elementor-widget-heading" data-id="02c98b5" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">03</p>				</div>
				</div>
				<div class="elementor-element elementor-element-ca04a1e elementor-widget elementor-widget-heading" data-id="ca04a1e" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Animation</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-18ea4f3 elementor-widget elementor-widget-text-editor" data-id="18ea4f3" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Format atelier intensif (1 jour) ou programme étalé (4-12 semaines), selon la profondeur visée. Toujours en intra.</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-3d2e684 elementor-widget elementor-widget-text-editor" data-id="3d2e684" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><em><span style="font-weight: 400;">selon programme</span></em></p>								</div>
				</div>
				</div>
		<div class="elementor-element elementor-element-8c47e7a e-con-full e-flex e-con e-child" data-id="8c47e7a" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-07e8eab elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="07e8eab" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
						</span>
		</div>
						</div>
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				<div class="elementor-element elementor-element-ae794c2 elementor-widget elementor-widget-heading" data-id="ae794c2" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">04</p>				</div>
				</div>
				<div class="elementor-element elementor-element-1f0c45b elementor-widget elementor-widget-heading" data-id="1f0c45b" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h3 class="elementor-heading-title elementor-size-default">Ancrage 30/60/90 jours</h3>				</div>
				</div>
				<div class="elementor-element elementor-element-45cf8a0 elementor-widget elementor-widget-text-editor" data-id="45cf8a0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Suivi post-formation : ateliers de retour d&rsquo;expérience, mentoring individuel, ajustements.</span></p>								</div>
				</div>
				<div class="elementor-element elementor-element-5560afa elementor-widget elementor-widget-text-editor" data-id="5560afa" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><em><span style="font-weight: 400;">30-90 jours</span></em></p>								</div>
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				</div>
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				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-b802288 e-con-full e-flex e-con e-parent" data-id="b802288" data-element_type="container" data-e-type="container">
				<div  class="elementor-element elementor-element-7bc3124 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="7bc3124" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default">
				<div class="elementor-widget-container">
							<div class="elementor-divider">
			<span class="elementor-divider-separator">
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				<div  class="elementor-element elementor-element-8707829 elementor-widget elementor-widget-heading" data-id="8707829" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default">Formations métiers digitaux :<br>Questions fréquentes</h2>				</div>
				</div>
				</div>
		<div data-wpr-lazyrender="1" class="elementor-element elementor-element-20ef6f4 e-flex e-con-boxed e-con e-parent" data-id="20ef6f4" data-element_type="container" data-e-type="container">
					<div  class="e-con-inner">
				<div class="elementor-element elementor-element-d562eba elementor-widget elementor-widget-n-accordion" data-id="d562eba" data-element_type="widget" data-e-type="widget" data-settings="{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}" data-widget_type="nested-accordion.default">
				<div class="elementor-widget-container">
							<div class="e-n-accordion" aria-label="Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys">
						<details id="e-n-accordion-item-2230" class="e-n-accordion-item" open>
				<summary class="e-n-accordion-item-title" data-accordion-index="1" tabindex="0" aria-expanded="true" aria-controls="e-n-accordion-item-2230" >
					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quelles thématiques de formation proposez-vous ? </h3></span>
							<span class='e-n-accordion-item-title-icon'>
			<span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
			<span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
		</span>

						</summary>
				<div role="region" aria-labelledby="e-n-accordion-item-2230" class="elementor-element elementor-element-91d3ffd e-con-full e-flex e-con e-child" data-id="91d3ffd" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-c7f6b3d elementor-widget elementor-widget-text-editor" data-id="c7f6b3d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Nous couvrons l&rsquo;ensemble du digital marketing B2B : SEO et GEO, Google Ads, GA4 et mesure, social media et LinkedIn, personal branding, social selling, marque employeur, marketing automation, data driven marketing, stratégie éditoriale, production de contenus assistée par IA, WordPress et Elementor, et performance commerciale B2B (inbound, outbound, génération de leads digitaux).</span></p>								</div>
				</div>
				</div>
					</details>
						<details id="e-n-accordion-item-2231" class="e-n-accordion-item" >
				<summary class="e-n-accordion-item-title" data-accordion-index="2" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2231" >
					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Combien de temps dure une formation ? </h3></span>
							<span class='e-n-accordion-item-title-icon'>
			<span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
			<span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
		</span>

						</summary>
				<div role="region" aria-labelledby="e-n-accordion-item-2231" class="elementor-element elementor-element-0c4a75a e-con-full e-flex e-con e-child" data-id="0c4a75a" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-632818a elementor-widget elementor-widget-text-editor" data-id="632818a" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Le format dépend du sujet et de la profondeur visée. Un atelier intensif tient en 1 journée (6 à 8h, sur un sujet précis). Un programme étalé sur plusieurs séances dure typiquement 4 à 12 semaines (sessions de 2-4h, mises en pratique entre les sessions). Un mentoring individuel récurrent peut s&rsquo;étaler sur 6-12 mois (sessions bimensuelles ou mensuelles).</span></p>								</div>
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					</details>
						<details id="e-n-accordion-item-2232" class="e-n-accordion-item" >
				<summary class="e-n-accordion-item-title" data-accordion-index="3" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2232" >
					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Combien coûte une formation sur mesure ? </h3></span>
							<span class='e-n-accordion-item-title-icon'>
			<span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
			<span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
		</span>

						</summary>
				<div role="region" aria-labelledby="e-n-accordion-item-2232" class="elementor-element elementor-element-b2716f0 e-con-full e-flex e-con e-child" data-id="b2716f0" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-a94d5be elementor-widget elementor-widget-text-editor" data-id="a94d5be" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Le coût dépend du format et du nombre de participants. Un atelier intensif de 1 journée pour 6-12 personnes démarre généralement autour de 2 500-4 500 €. Un programme étalé sur plusieurs semaines (mix sessions collectives et coaching individuel) se situe entre 8 000 et 20 000 € selon la profondeur. Le mentoring individuel récurrent est facturé en forfait mensuel ou en taux horaire. Nous chiffrons systématiquement après un cadrage.</span></p>								</div>
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					</details>
						<details id="e-n-accordion-item-2233" class="e-n-accordion-item" >
				<summary class="e-n-accordion-item-title" data-accordion-index="4" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2233" >
					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Quelle différence avec un organisme de formation classique ? </h3></span>
							<span class='e-n-accordion-item-title-icon'>
			<span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
			<span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
		</span>

						</summary>
				<div role="region" aria-labelledby="e-n-accordion-item-2233" class="elementor-element elementor-element-f4619b7 e-con-full e-flex e-con e-child" data-id="f4619b7" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-f094a87 elementor-widget elementor-widget-text-editor" data-id="f094a87" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span style="font-weight: 400;">Trois différences structurelles : (1) nous ne sommes ni Qualiopi, ni OPCO, ni CPF, nos formations ne sont pas finançables par ces dispositifs, mais en contrepartie elles sont entièrement sur mesure et opérationnelles ; (2) nos formateurs sont les consultants qui exécutent ces sujets en mission, pas des formateurs professionnels qui n&rsquo;ont pas opéré depuis plusieurs années ; (3) nous travaillons sur vos vrais cas et vos vrais outils, pas sur des environnements de démo.</span></p>								</div>
				</div>
				</div>
					</details>
						<details id="e-n-accordion-item-2234" class="e-n-accordion-item" >
				<summary class="e-n-accordion-item-title" data-accordion-index="5" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2234" >
					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Pouvez-vous former à distance ? </h3></span>
							<span class='e-n-accordion-item-title-icon'>
			<span class='e-opened' ><svg aria-hidden="true" class="e-font-icon-svg e-fas-minus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
			<span class='e-closed'><svg aria-hidden="true" class="e-font-icon-svg e-fas-plus" viewbox="0 0 448 512" xmlns="http://www.w3.org/2000/svg"><path d="M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z"></path></svg></span>
		</span>

						</summary>
				<div role="region" aria-labelledby="e-n-accordion-item-2234" class="elementor-element elementor-element-4abcff0 e-con-full e-flex e-con e-child" data-id="4abcff0" data-element_type="container" data-e-type="container">
				<div class="elementor-element elementor-element-8516e8f elementor-widget elementor-widget-text-editor" data-id="8516e8f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><span style="font-weight: 400;">Oui, mais tout dépend des objectifs pédagogiques et du profil des apprenants. Les ateliers intensifs gagnent à se faire en présentiel (énergie, échanges, mise en pratique). Les programmes étalés peuvent être hybrides, sessions collectives en présentiel, mises en pratique et coaching à distance. Le mentoring individuel se fait souvent à 100 % à distance. Nous adaptons selon votre dispersion géographique et vos contraintes.</span></p>								</div>
				</div>
				</div>
					</details>
						<details id="e-n-accordion-item-2235" class="e-n-accordion-item" >
				<summary class="e-n-accordion-item-title" data-accordion-index="6" tabindex="-1" aria-expanded="false" aria-controls="e-n-accordion-item-2235" >
					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Comment mesurez-vous l'efficacité d'une formation ? </h3></span>
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									<p><span style="font-weight: 400;">Sur trois niveaux. Niveau 1 &#8211; satisfaction (à chaud, à 30 jours) : utile mais insuffisant. Niveau 2 &#8211; acquisition de compétence (auto-évaluation, exercices, mises en situation) : signal qualitatif fort. Niveau 3 &#8211; impact business (indicateurs métier des participants : positions SEO gagnées, leads sociaux générés, taux d&rsquo;ouverture emailing) : le vrai indicateur. Les indicateurs sont définis dès le cadrage.</span></p>								</div>
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					<span class='e-n-accordion-item-title-header'><h3 class="e-n-accordion-item-title-text"> Est-ce que les formations Station Next sont éligibles au CPF ou à l'OPCO ? </h3></span>
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									<p><span style="font-weight: 400;">Non, et c&rsquo;est volontaire. Nous ne sommes pas certifiés Qualiopi, ce qui rend nos formations non éligibles aux dispositifs CPF, OPCO et plan de développement des compétences subventionné. En contrepartie, nous proposons des formations 100 % sur mesure, animées par des opérationnels, qui sortent du cadre standardisé imposé par la certification. Cette posture convient aux entreprises qui privilégient l&rsquo;efficacité opérationnelle au financement public.</span></p>								</div>
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