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</div>
</section>
<section class="paragraph">
<div class="paragraph-wrapper">
<h2 class="paragraph__title">Notre modèle</h2>
<div class="paragraph__content"><p>La Direction Marketing & Digitale à Temps Partagé Augmenté® est un dispositif unique, qui place des Directeurs et experts ultra-performants au cœur des entreprises pour sécuriser des projets clés, accompagner une transformation, piloter les fonctions support devenues vitales au développement des entreprises.</p>
<p>Nos Directeurs et nos Experts en marketing et digital sont augmentés des savoir-faire et expériences de leurs pairs et de l’ensemble des collaborateurs du Groupe Référence.</p>
<p>Pour les PME, c’est l’accès à des talents de haut niveau, de façon flexible et à la bonne volumétrie. C’est l’assurance de s’appuyer sur une ressource qui nous challenge.</p>
<p>Pour les professionnels, c’est l’accès à un parcours professionnel vivifiant, à la diversité des missions et au développement des compétences.</p>
<p> </p>
<p><a class="btn bg--blue" href="https://www.groupe-reference.com/" target="_blank" rel="noopener">En savoir plus sur le Temps Partagé Augmenté</a></p>
</div>
</div>
</section>
<section class="textillus textillus--left">
<div class="textillus__wrapper">
<div class="blocks-labels">
<h2 class="blocks-labels__title">Augmentez vos fonctions vitales</h2>
</div>
<div class="textillus__cols">
<div class="textillus__col col--1">
<div class="textillus__video">
<div class="rll-youtube-player" data-src="https://www.youtube.com/embed/UmYFoc03EEw" data-id="UmYFoc03EEw" data-query="feature=oembed" data-alt="Groupe Référence - Augmentez vos fonctions vitales"></div><noscript><iframe title="Groupe Référence - Augmentez vos fonctions vitales" width="640" height="360" src="https://www.youtube.com/embed/UmYFoc03EEw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></noscript> </div>
</div>
<div class="textillus__col col--2">
<div class="textillus__text">
<h2>Renforcez les fonctions supports de votre entreprise</h2>
<p>Dans un environnement de plus en plus complexe, les fonctions support sont devenues vitales au développement des entreprises.</p>
<p>Avec notre modèle innovant de Temps Partagé Augmenté®, nous renforçons les fonctions vitales des entreprises !</p>
<ul>
<li><span class="text_green">Dirigeants</span> : améliorez les fonctions vitales de votre entreprise.</li>
<li><span class="text_green">Professionnels</span> : vivifiez votre parcours professionnel.</li>
</ul>
</div>
</div>
</div>
</div>
</section>
<section class="new-iam-iwant">
<div class="new-iam-iwant__wrapper">
<div class="new-iam-iwant__inner">
<h3 class="new-iam-iwant__title_primary">Vous êtes</h3>
<div class="new-iam-iwant__blocks">
<div class="new-iam-iwant__block">
<div class="new-iam-iwant__block--item">
<div class="new-iam-iwant__title">
<h3>Un dirigeant de PME ou ETI, de startup, d’une organisation professionnelle</h3>
<span>+</span>
</div>
<div class="new-iam-iwant__links">
<div class="new-iam-iwant__links-inner">
<span>Je veux</span>
<div class="new-iam-iwant__grouplinks">
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/vos-enjeux-marketing/">
<span>Améliorer ma performance marketing</span>
<div class="new-iam-iwant__link-arrow">
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<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
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</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/vos-enjeux-marketing/">
<span>Accélérer la digitalisation de mon Chiffres d’Affaires</span>
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</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/vos-enjeux-marketing/">
<span>Un plan marketing qui répond clairement aux priorités de mon entreprise</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
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</g>
</svg>
</div>
</a>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="new-iam-iwant__block">
<div class="new-iam-iwant__block--item">
<div class="new-iam-iwant__title">
<h3>Un expert du Marketing et du Digital aux savoir-faire stratégique, de pilotage et opérationnel</h3>
<span>+</span>
</div>
<div class="new-iam-iwant__links">
<div class="new-iam-iwant__links-inner">
<span>Je veux</span>
<div class="new-iam-iwant__grouplinks">
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/nous-rejoindre/">
<span>Mener des missions variées, pour ne jamais m’ennuyer</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
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<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
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</g>
</g>
</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/nous-rejoindre/">
<span>Enrichir mes compétences, gagner en savoir-faire et en expertise</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
<line id="Ligne_209" data-name="Ligne 209" x1="22.095" transform="translate(0 8.674)" fill="none" stroke="#5ab08c" stroke-width="2"/>
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</g>
</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/nous-rejoindre/">
<span>Faire partie d’une équipe de pairs avec qui collaborer</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
<line id="Ligne_209" data-name="Ligne 209" x1="22.095" transform="translate(0 8.674)" fill="none" stroke="#5ab08c" stroke-width="2"/>
</g>
</g>
</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/nous-rejoindre/">
<span>Travailler en autonomie, comme si j’étais à mon compte, tout en disposant de la sécurité de l’emploi</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
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</g>
</g>
</svg>
</div>
</a>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="new-iam-iwant__block">
<div class="new-iam-iwant__block--item">
<div class="new-iam-iwant__title">
<h3>Un futur partenaire, convaincu de l’intérêt de travailler en écosystème, dans une logique de coopération durable</h3>
<span>+</span>
</div>
<div class="new-iam-iwant__links">
<div class="new-iam-iwant__links-inner">
<span>Je veux</span>
<div class="new-iam-iwant__grouplinks">
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/qui-sommes-nous-reference-dmd/notre-ecosysteme/">
<span>Nouer des partenariats avec un écosystème de qualité</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
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<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
<line id="Ligne_209" data-name="Ligne 209" x1="22.095" transform="translate(0 8.674)" fill="none" stroke="#5ab08c" stroke-width="2"/>
</g>
</g>
</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/qui-sommes-nous-reference-dmd/notre-ecosysteme/">
<span>Me développer et m’améliorer par des retours pertinents et bienveillants</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
<line id="Ligne_209" data-name="Ligne 209" x1="22.095" transform="translate(0 8.674)" fill="none" stroke="#5ab08c" stroke-width="2"/>
</g>
</g>
</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/qui-sommes-nous-reference-dmd/notre-ecosysteme/">
<span>Disposer d’une visibilité auprès des PME & ETI</span>
<div class="new-iam-iwant__link-arrow">
<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
<g id="Groupe_1476" data-name="Groupe 1476" transform="translate(-783.02 -410.833)">
<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
<line id="Ligne_209" data-name="Ligne 209" x1="22.095" transform="translate(0 8.674)" fill="none" stroke="#5ab08c" stroke-width="2"/>
</g>
</g>
</svg>
</div>
</a>
</div>
<div class="new-iam-iwant__link">
<a href="https://www.referencedmd.com/qui-sommes-nous-reference-dmd/notre-ecosysteme/">
<span>Proposer mon offre auprès de clients sensibilisés</span>
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<svg xmlns="http://www.w3.org/2000/svg" width="23.509" height="18.762" viewbox="0 0 23.509 18.762">
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<g id="Groupe_1030" data-name="Groupe 1030" transform="translate(783.02 411.54)">
<path id="Tracé_3490" data-name="Tracé 3490" d="M783.555,406.515l8.673,8.674-8.673,8.674" transform="translate(-770.133 -406.515)" fill="none" stroke="#5ab08c" stroke-width="2"/>
<line id="Ligne_209" data-name="Ligne 209" x1="22.095" transform="translate(0 8.674)" fill="none" stroke="#5ab08c" stroke-width="2"/>
</g>
</g>
</svg>
</div>
</a>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="new-keynumbers">
<div class="new-keynumbers__wrapper">
<div class="new-keynumbers__inner">
<h2 class="new-keynumbers__title">Nos chiffres</h2>
<ul class="new-keynumbers__list">
<li class="new-keynumbers__item">
<div class="new-keynumbers__number">
<span class="new-keynumbers__item-prefix">+</span>
<span class="new-keynumbers__item-number counter-up" data-count="200">0
</span>
<span class="new-keynumbers__item-suffix"></span>
</div>
<div class="new-keynumbers__text">
Équipiers experts </div>
</li>
<li class="new-keynumbers__item">
<div class="new-keynumbers__number">
<span class="new-keynumbers__item-prefix">+</span>
<span class="new-keynumbers__item-number counter-up" data-count="1000">0
</span>
<span class="new-keynumbers__item-suffix"></span>
</div>
<div class="new-keynumbers__text">
Dirigeants de PME séduits </div>
</li>
<li class="new-keynumbers__item">
<div class="new-keynumbers__number">
<span class="new-keynumbers__item-number counter-up" data-count="100">0
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Couverture nationale </div>
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Partenaires convaincus </div>
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<span class="new-keynumbers__item-number counter-up" data-count="100">0
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<span class="new-keynumbers__item-suffix">%</span>
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Flexibilité et engagement </div>
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Identifier et analyser les leviers marketing pour soutenir la croissance et le développement des ventes </div>
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Identifier et analyser les leviers du digital pour soutenir la croissance et le développement des ventes </div>
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<span>Marketing Stratégique</span>
<span>Projet</span>
<span>Viabilité</span>
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</a>
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<span>digital</span>
<span>stratégie marketing</span>
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<span>site internet</span>
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<div class="what-we-did__card">
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<span>Transformation Digitale</span>
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<p>J’accompagne les organisations et leurs dirigeants dans leur stratégie marketing digitale afin de leur permettre de trouver de nouveaux clients, d’augmenter leur visibilité et d’assurer la pérennité de leur business.</p>
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<img decoding="async" width="198" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20198%20300'%3E%3C/svg%3E" class="attachment-full size-full" alt="Juliette Chapront" title="Accueil 17" data-lazy-src="https://www.groupe-reference.com/app/uploads/sites/2/2023/02/Juliette-Chapront.jpg"><noscript><img decoding="async" width="198" height="300" src="https://www.groupe-reference.com/app/uploads/sites/2/2023/02/Juliette-Chapront.jpg" class="attachment-full size-full" alt="Juliette Chapront" title="Accueil 17"></noscript> </div>
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<span>Juliette Chapront</span>
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<span>Directrice Marketing & Digital à Temps Partagé Augmenté®</span>
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<p>Avec la direction à Temps Partagé Augmenté, les PME disposent de plusieurs expertises par le biais d’une personne. C’est toute la force du collectif. Autre avantage : les personnes en temps partagé augmenté sont disponibles et opérationnelles quasi immédiatement. Embaucher prend beaucoup plus de temps</p>
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<img decoding="async" width="1126" height="1242" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201126%201242'%3E%3C/svg%3E" class="attachment-full size-full" alt="Louise Wulfowicz responsable marketing temps partagé" data-lazy-srcset="https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412.jpg 1126w, https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412-544x600.jpg 544w, https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412-1088x1200.jpg 1088w, https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412-768x847.jpg 768w" data-lazy-sizes="(max-width: 1126px) 100vw, 1126px" title="Accueil 19" data-lazy-src="https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412.jpg"><noscript><img decoding="async" width="1126" height="1242" src="https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412.jpg" class="attachment-full size-full" alt="Louise Wulfowicz responsable marketing temps partagé" srcset="https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412.jpg 1126w, https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412-544x600.jpg 544w, https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412-1088x1200.jpg 1088w, https://www.groupe-reference.com/app/uploads/sites/2/2024/10/IMG_0980-scaled-e1729612213412-768x847.jpg 768w" sizes="(max-width: 1126px) 100vw, 1126px" title="Accueil 19"></noscript> </div>
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<span>Louise Wulfowicz</span>
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<span>Responsable Marketing & Digital à Temps Partagé Augmenté® </span>
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<p>L’avantage de travailler en Temps Partagé Augmenté®, c’est la variété des sujets sur lesquels nous sommes sollicités puisque les secteurs sont très différents les uns des autres. La diversité des problématiques et des métiers que l’on rencontre fait que l’on voit beaucoup de choses et que l’on apprend tout le temps !</p>
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<span>Alexandra Combeau</span>
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<span>Directrice Marketing & Digitale à Temps Partagé Augmenté®</span>
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<img decoding="async" width="1300" height="427" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201300%20427'%3E%3C/svg%3E" class="attachment-full size-full wp-post-image" alt="stratégie marketing" data-lazy-srcset="https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1.png 1300w, https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1-600x197.png 600w, https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1-1200x394.png 1200w, https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1-768x252.png 768w" data-lazy-sizes="(max-width: 1300px) 100vw, 1300px" title="Stratégie de croissance et marketing, quels liens ? 5" data-lazy-src="https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1.png"><noscript><img decoding="async" width="1300" height="427" src="https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1.png" class="attachment-full size-full wp-post-image" alt="stratégie marketing" srcset="https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1.png 1300w, https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1-600x197.png 600w, https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1-1200x394.png 1200w, https://www.groupe-reference.com/app/uploads/sites/2/2023/02/visuels-site-reference-dmd-1300-×-427-px-6-1-768x252.png 768w" sizes="(max-width: 1300px) 100vw, 1300px" title="Stratégie de croissance et marketing, quels liens ? 5"></noscript><div class="post-title">Stratégie de croissance et marketing, quels liens ?</div> <div class="post-tags">
<span>marketing</span>
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<span>digitalisation</span>
<span>relation client</span>
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