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</svg></div></a></div></nav><div class="navbar_menu-button w-nav-button"><div class="menu-icon1"><div class="menu-icon1_line-top"></div><div class="menu-icon1_line-middle"><div class="menu-icon_line-middle-inner"></div></div><div class="menu-icon1_line-bottom"></div></div></div></div></div><header class="section_header-main"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="w-layout-grid header-main_component"><div class="header-main_content"><h1>La Brandsafety par Qwarry</h1><div class="spacer-xsmall"></div><p class="text-style-subtitle text-color-white text-align-left">Maîtrisez le contexte de diffusion de vos messages publicitaires</p><div class="spacer-xsmall"></div><p class="text-color-white">La BrandSafety permet de garantir la réputation d&#x27;une marque sur internet.<br/><br/>Elle consiste à éviter que la publicité n&#x27;apparaisse à côté de contenu inapproprié, offensant ou controversé, préservant ainsi la confiance des internautes et l&#x27;image de la marque des annonceurs.</p><div class="spacer-xsmall"></div><div class="button-group"><a href="/contact" class="button is-icon w-inline-block"><div>En savoir plus sur la protection de ma marque</div><div class="icon-embed-xsmall w-embed"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="img" class="iconify iconify--ic" width="100%" height="100%" preserveaspectratio="xMidYMid meet" viewbox="0 0 24 24"><path fill="currentColor" d="M9.29 6.71a.996.996 0 0 0 0 1.41L13.17 12l-3.88 3.88a.996.996 0 1 0 1.41 1.41l4.59-4.59a.996.996 0 0 0 0-1.41L10.7 6.7c-.38-.38-1.02-.38-1.41.01z"></path></svg></div></a></div></div><div id="w-node-_59915e7d-9554-dcf7-50c7-f52b6802dbfa-63128db3" class="_3d-transform is-brandsafety"><div data-w-id="be7820a2-2a4b-36b0-c098-55e3c8180263" class="header-main_image-wrapper is-brand-safety"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a1559e_hero-shield.svg" loading="lazy" id="w-node-c12cc711-21d0-de85-9f83-e64021b36480-63128db3" alt="Qwarry illustration protection" class="header-brand-safety_image-3"/><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a1559d_hero-docs.svg" loading="lazy" id="w-node-_21bc768a-5a8c-ab6a-9562-1b8b94ce3272-63128db3" alt="Qwarry illustration documents" class="header-brand-safety_image-2"/><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a1559f_hero-dots.svg" loading="lazy" id="w-node-_66c5aa6a-3cd5-9bd5-ba0b-37b76f488c11-63128db3" alt="" class="header-brand-safety_image-1"/></div></div></div></div></div></div></header><section class="section_kpi-top-card"><div class="padding-global"><div class="container-large"><div class="w-layout-grid layout_kpi-top-card"><div id="w-node-_2f420eb7-2a83-ba9e-08a3-2aff554278b5-63128db3" class="kpi-top-card_content-wrapper"><div class="text-style-subtitle"><span class="heading-style-h1 text-color-green">10</span><br/>modèles à exclure</div></div><div id="w-node-b3ae1002-ab6a-91ce-8a00-2712dcfc2a64-63128db3" class="kpi-top-card_content-wrapper"><div class="text-style-subtitle"><span class="heading-style-h1 text-color-green">+2,3 milliards</span><br/>d&#x27;url analysées</div></div><div id="w-node-_8eedea09-6908-a7eb-d3ed-718601a18be1-63128db3" class="kpi-top-card_content-wrapper background-color-green-2"><div class="text-style-subtitle"><span class="heading-style-h1 text-color-white">0%</span><br/>d&#x27;impressions controversées</div></div></div></div></div></section><section class="section_layout background-color-white"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="w-layout-grid layout_component reveal"><div class="layout_image-wrapper no-dropshadow"><div data-w-id="d8caeb75-b067-6f56-6d42-bbbc139cc77b" data-is-ix2-target="1" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a15560_anim_brandsafety.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="3.84" data-duration="0" data-loading="eager"></div></div><div class="layout_content"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a1555e_logo-brandsafety.svg" loading="lazy" alt="logo brandsafety"/><div class="spacer-xsmall"></div><h2 class="heading-style-h3 text-color-blue-3">Une analyse basée sur le contenu pour garantir une protection de marque maximale</h2><div class="spacer-small"></div><p class="text-size-medium">La technologie d&#x27;analyse sémantique de Qwarry évalue et classe chaque URL en fonction de son contexte, de son contenu et determine des categories, permettant ainsi d&#x27;éliminer les environnements à risque pour la réputation de l&#x27;annonceur.</p></div></div></div></div></div></section><section class="section_1col-cards-bg background-color-green"><div class="padding-global"><div class="container-large"><div class="padding-section-large"><div class="text-align-center reveal"><div class="max-width-large align-center"><div class="text-style-subtitle text-color-blue-2">Le dispositif</div><div class="spacer-xsmall"></div><h2 class="text-color-black">Quelles sont les étapes clés pour garantir la protection de marque dans vos campagnes programmatiques grace à Qwarry ?</h2></div></div></div></div><div class="container-small"><div class="padding-section-large padding-bottom"><div class="w-layout-grid _1col-cards_component reveal"><div class="_1col-cards_card is-green-step"><div class="_1col-cards_card-image-wrapper is-brand-safety"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a15562_semantic-categories.svg" loading="lazy" alt="Qwarry illustration brand safety list" class="_1col-cards_card-image"/></div><div id="w-node-_7566de83-88cf-1043-db05-4ee6fa3d39e0-63128db3" class="_1col-cards_card-content"><h3 class="heading-style-h5">Définition des catégories préjudiciables pour votre marque</h3><div class="spacer-tiny"></div><div>Identifiez les catégories de contenu ou de contexte en ligne qui pourraient nuire à la réputation de votre marque </div></div></div></div><div class="spacer-large"></div><div class="w-layout-grid _1col-cards_component reveal"><div class="_1col-cards_card is-green-step"><div class="_1col-cards_card-image-wrapper is-brand-safety"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a15562_semantic-categories.svg" loading="lazy" alt="Qwarry illustration brand safety list" class="_1col-cards_card-image is-brand-safety"/></div><div id="w-node-c703c864-9839-31ce-6ff4-eb47bcb5a61f-63128db3" class="_1col-cards_card-content"><h3 class="heading-style-h5">Exclusion des modèles sémantiques Brandsafe dans vos campagnes publicitaires</h3><div class="spacer-tiny"></div><div>Intégrez les modèles sémantiques de Qwarry pour éviter des environnements non souhaités</div></div></div></div><div class="spacer-large"></div><div class="w-layout-grid _1col-cards_component reveal"><div class="_1col-cards_card is-green-step"><div class="_1col-cards_card-image-wrapper is-brand-safety"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a15561_campaign-security.svg" loading="lazy" alt="Qwarry illustration security" class="_1col-cards_card-image"/></div><div class="_1col-cards_card-content"><h3 class="heading-style-h5">Diffusion de vos campagnes en toute sécurité 
</h3><div class="spacer-tiny"></div><p>Suivez la diffusion de toutes vos campagnes publicitaires grâce à notre plateforme d’analyse Sémantique, Reveal.</p></div></div></div><div class="spacer-large"></div><div class="w-layout-grid _1col-cards_component reveal"><div class="_1col-cards_card is-green-step"><div class="_1col-cards_card-image-wrapper is-brand-safety"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a155a0_brand-suitability.svg" loading="lazy" alt="Qwarry illustration brand suitability" class="_1col-cards_card-image"/></div><div class="_1col-cards_card-content"><h3 class="heading-style-h5">Aller plus loin avec la Brand Suitability</h3><div class="spacer-tiny"></div><p>Diffusez non seulement des contextes sûrs, mais également pertinents et appropriés pour votre audience.</p></div></div></div><div class="spacer-large"></div><div class="button-group is-center"><a href="/contact" class="button w-inline-block"><div>Ça m&#x27;intéresse !</div></a></div></div></div></div></section><section class="section_activation background-color-white"><div class="padding-global"><div class="container-medium"></div></div></section><section class="section_layout background-color-green"><div class="padding-global"><div class="container-medium"><div class="padding-section-large"><div class="w-layout-grid layout_component reveal"><div class="layout_content"><h3 class="text-style-allcaps">Découvrez nos autres engagements</h3></div><div class="layout_image-wrapper overflow-visible"><a href="/brand-suitability" class="white-image-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a1555f_logo-brandsuitabilityty.svg" loading="lazy" alt="Qwarry logo brandsuitability"/></a><a href="/brand-sustainability" class="white-image-wrapper w-inline-block"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a1557b_logo-brand-sustainability.svg" loading="lazy" alt="Qwarry logo Brandsustainability"/></a></div></div></div></div></div></section><section class="section_faq background-color-white"><div class="padding-global"><div class="container-small"><div class="padding-section-large"><div class="faq_component reveal"><div class="w-dyn-list"><div role="list" class="faq_list w-dyn-items"><div role="listitem" class="w-dyn-item"><div class="faq_accordion"><div data-w-id="fd3e4b15-0965-63a1-9851-797b43d401f1" class="faq_question"><h2 class="text-style-subtitle text-color-blue-3 text-align-left">Brand safety : Quelle est la liste des segments à risque?</h2><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0)" class="faq_icon-wrappper"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="img" class="iconify iconify--heroicons" width="100%" height="100%" preserveaspectratio="xMidYMid meet" viewbox="0 0 20 20"><path fill="currentColor" fill-rule="evenodd" d="M14.77 12.79a.75.75 0 0 1-1.06-.02L10 8.832L6.29 12.77a.75.75 0 1 1-1.08-1.04l4.25-4.5a.75.75 0 0 1 1.08 0l4.25 4.5a.75.75 0 0 1-.02 1.06Z" clip-rule="evenodd"></path></svg></div></div></div><div style="width:100%;height:0px" class="faq_answer"><div class="w-richtext"><p>La liste des segments à risque peut varier en fonction de votre secteur d&#x27;activité et de vos objectifs publicitaires. Cependant, certains segments courants à risque que Qwarry a identifiés et mis en place comprennent :<br/>‍<br/>Terrorisme : Contenu associé à des actes de terrorisme ou à des groupes terroristes.<br/>Crimes : Contenu lié à des activités criminelles, telles que la criminalité violente ou la délinquance.<br/>Militaire : Contenu relatif aux activités militaires, aux conflits armés ou à l&#x27;armée.<br/>Violence : Contenu contenant des scènes violentes ou agressives.<br/>Discours haineux : Contenu promouvant la haine, la discrimination ou la violence envers des groupes ou des individus en raison de leur origine, de leur religion, de leur race, etc.<br/>Adulte : Contenu pour adultes ou explicite.<br/>Catastrophe naturelle : Contenu lié à des catastrophes naturelles telles que les tremblements de terre, les inondations, etc.<br/>Religion : Contenu lié à des questions religieuses sensibles ou à des débats religieux.<br/>Problèmes sociaux : Contenu abordant des problèmes sociaux délicats, tels que la drogue, la pauvreté, etc.<br/>Blessures : Contenu montrant des blessures graves ou des accidents.<br/><br/>Cette liste a été établie afin de vous permettre d&#x27;exclure ces segments à risque de vos campagnes publicitaires, garantissant ainsi que vos annonces sont diffusées dans des environnements sécurisés et conformes à votre stratégie de marque. Qwarry utilise son expertise en ciblage sémantique pour identifier et gérer efficacement ces segments, assurant ainsi la Brand Safety et la protection de votre réputation en ligne.</p></div><div class="spacer-small"></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq_accordion"><div data-w-id="fd3e4b15-0965-63a1-9851-797b43d401f1" class="faq_question"><h2 class="text-style-subtitle text-color-blue-3 text-align-left">Quelle est l&#x27;importance de la Brand Safety pour les annonceurs en ligne ?</h2><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0)" class="faq_icon-wrappper"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="img" class="iconify iconify--heroicons" width="100%" height="100%" preserveaspectratio="xMidYMid meet" viewbox="0 0 20 20"><path fill="currentColor" fill-rule="evenodd" d="M14.77 12.79a.75.75 0 0 1-1.06-.02L10 8.832L6.29 12.77a.75.75 0 1 1-1.08-1.04l4.25-4.5a.75.75 0 0 1 1.08 0l4.25 4.5a.75.75 0 0 1-.02 1.06Z" clip-rule="evenodd"></path></svg></div></div></div><div style="width:100%;height:0px" class="faq_answer"><div class="w-richtext"><p>La Brand Safety revêt une importance cruciale pour les annonceurs en ligne. <br/>En un monde numérique où l&#x27;information circule rapidement, une seule association malheureuse de votre marque avec un contenu inapproprié peut nuire considérablement à votre réputation.<br/> La Brand Safety garantit que vos annonces sont diffusées dans des environnements en accord avec les valeurs de votre marque, renforçant ainsi la confiance des utilisateurs. <br/>Elle protège votre image des faux positifs et des faux négatifs, vous permettant de diffuser vos messages publicitaires de manière responsable et cohérente.</p></div><div class="spacer-small"></div></div></div></div><div role="listitem" class="w-dyn-item"><div class="faq_accordion"><div data-w-id="fd3e4b15-0965-63a1-9851-797b43d401f1" class="faq_question"><h2 class="text-style-subtitle text-color-blue-3 text-align-left">Comment fonctionne la Brand Safety - la protection de marque par Qwarry ?</h2><div style="-webkit-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);-moz-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);-ms-transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0);transform:translate3d(0, 0, 0) scale3d(1, 1, 1) rotateX(0) rotateY(0) rotateZ(180deg) skew(0, 0)" class="faq_icon-wrappper"><div class="icon-embed-small w-embed"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" role="img" class="iconify iconify--heroicons" width="100%" height="100%" preserveaspectratio="xMidYMid meet" viewbox="0 0 20 20"><path fill="currentColor" fill-rule="evenodd" d="M14.77 12.79a.75.75 0 0 1-1.06-.02L10 8.832L6.29 12.77a.75.75 0 1 1-1.08-1.04l4.25-4.5a.75.75 0 0 1 1.08 0l4.25 4.5a.75.75 0 0 1-.02 1.06Z" clip-rule="evenodd"></path></svg></div></div></div><div style="width:100%;height:0px" class="faq_answer"><div class="w-richtext"><p>La Brand Safety, ou protection de marque, est essentielle pour préserver la réputation d&#x27;une marque en ligne. <br/>Qwarry s&#x27;engage à offrir une protection de marque robuste en utilisant une approche sémantique sophistiquée. <br/>Notre technologie examine minutieusement le contenu des pages web où les annonces sont diffusées, en utilisant des algorithmes de traitement automatique du langage naturel (NLP) et de compréhension du langage naturel (NLU). <br/>Cette analyse en temps réel permet d&#x27;identifier et d&#x27;éviter que vos annonces n&#x27;apparaissent à côté de contenu inapproprié, offensant ou controversé, préservant ainsi la confiance des internautes et l&#x27;image de votre marque.</p></div><div class="spacer-small"></div></div></div></div></div></div></div><div class="spacer-small"></div></div></div></div></section><footer class="footer_component"><div class="padding-global"><div class="container-large"><div class="padding-vertical padding-medium"><div class="padding-bottom"><div class="w-layout-grid footer_top-wrapper"><div id="w-node-faaa589a-8c2d-b0bd-d498-2deaed00f0d3-1756a6df" class="w-layout-grid footer_logo-block"><a href="#" id="w-node-faaa589a-8c2d-b0bd-d498-2deaed00f0d4-1756a6df" class="footer_logo-link w-nav-brand"><img src="https://cdn.prod.website-files.com/65e822b230c09a3ae9a154c6/65e822b230c09a3ae9a154f1_qwarry-logo-yellow-white.svg" loading="lazy" alt="Qwarry logo blanc"/><div class="spacer-xxsmall"></div><div class="footer_addresse-text">Paris | 13 rue des petits hôtels, 75010 Paris, France<br/>Caen | 4 rue de la Gare 14000 Caen, France<br/></div></a></div><div id="w-node-_8985c9c9-6535-990f-d8e7-949b1756a6ee-1756a6df" class="w-layout-grid footer_social-list"><a aria-label="Linkedin" rel="nofollow" href="https://www.linkedin.com/company/qwarry/" target="_blank" class="footer_social-link w-inline-block"><div class="icon-embed-xsmall w-embed"><svg width="100%" height="100%" viewbox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
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