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<title>Outiref, un outil gratuit simple et efficace en audit SEO - Les idées fraîches</title>
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<meta property="og:description" content="Dans la boîte à outils des idées fraîches, nous vous présentons aujourd'hui OUTIREF : 1 solution d'audit SEO en ligne gratuite et facile." />
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<meta property="article:published_time" content="2023-06-26T13:31:44+00:00" />
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<link rel='stylesheet' id='boomdevs-toc-css' href='http://www.lesideesfraiches.fr/wp-content/plugins/top-table-of-contents/public/css/boomdevs-toc-public.css?ver=1.4.0' type='text/css' media='all' />
<link rel='stylesheet' id='eeb-css-frontend-css' href='http://www.lesideesfraiches.fr/wp-content/plugins/email-encoder-bundle/assets/css/style.css?ver=54d4eedc552c499c4a8d6b89c23d3df1' type='text/css' media='all' />
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<link rel='stylesheet' id='popup-maker-site-css' href='http://www.lesideesfraiches.fr/wp-content/plugins/popup-maker/dist/assets/site.css?ver=1.21.5' type='text/css' media='all' />
<style id='popup-maker-site-inline-css' type='text/css'>
/* Popup Google Fonts */
@import url('//fonts.googleapis.com/css?family=Montserrat:100');
/* Popup Theme 919: IDEESFRAICHES - Proposer thematique */
.pum-theme-919, .pum-theme-ideesfraiches-proposer-thematique { background-color: rgba( 2, 2, 2, 0.40 ) }
.pum-theme-919 .pum-container, .pum-theme-ideesfraiches-proposer-thematique .pum-container { padding: 25px; border-radius: 10px; border: 1px none #000000; box-shadow: 0px 0px 20px 0px rgba( 2, 2, 2, 0.10 ); background-color: rgba( 255, 255, 255, 1.00 ) }
.pum-theme-919 .pum-title, .pum-theme-ideesfraiches-proposer-thematique .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.00 ); font-family: inherit; font-weight: 400; font-size: 20px; line-height: 22px }
.pum-theme-919 .pum-content, .pum-theme-ideesfraiches-proposer-thematique .pum-content { color: #020202; font-family: inherit; font-weight: 400 }
.pum-theme-919 .pum-content + .pum-close, .pum-theme-ideesfraiches-proposer-thematique .pum-content + .pum-close { position: absolute; height: 40px; width: 40px; left: auto; right: 0px; bottom: auto; top: 0px; padding: 5px; color: #20145b; font-family: inherit; font-weight: 400; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 10px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 255, 255, 255, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ) }
/* Popup Theme 916: Barre flottante - Bleu léger */
.pum-theme-916, .pum-theme-floating-bar { background-color: rgba( 255, 255, 255, 0.00 ) }
.pum-theme-916 .pum-container, .pum-theme-floating-bar .pum-container { padding: 8px; border-radius: 0px; border: 1px none #000000; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); background-color: rgba( 238, 246, 252, 1.00 ) }
.pum-theme-916 .pum-title, .pum-theme-floating-bar .pum-title { color: #505050; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px }
.pum-theme-916 .pum-content, .pum-theme-floating-bar .pum-content { color: #505050; font-family: inherit; font-weight: 400 }
.pum-theme-916 .pum-content + .pum-close, .pum-theme-floating-bar .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: 5px; bottom: auto; top: 50%; padding: 0px; color: #505050; font-family: Sans-Serif; font-weight: 700; font-size: 15px; line-height: 18px; border: 1px solid #505050; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ); transform: translate(0, -50%) }
/* Popup Theme 917: Contenu uniquement - Pour utilisation avec les constructeurs de pages ou l’éditeur de blocs */
.pum-theme-917, .pum-theme-content-only { background-color: rgba( 0, 0, 0, 0.70 ) }
.pum-theme-917 .pum-container, .pum-theme-content-only .pum-container { padding: 0px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ) }
.pum-theme-917 .pum-title, .pum-theme-content-only .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; line-height: 36px }
.pum-theme-917 .pum-content, .pum-theme-content-only .pum-content { color: #8c8c8c; font-family: inherit; font-weight: 400 }
.pum-theme-917 .pum-content + .pum-close, .pum-theme-content-only .pum-content + .pum-close { position: absolute; height: 18px; width: 18px; left: auto; right: 7px; bottom: auto; top: 7px; padding: 0px; color: #000000; font-family: inherit; font-weight: 700; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 15px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.00 ); background-color: rgba( 255, 255, 255, 0.00 ) }
/* Popup Theme 914: En pointe */
.pum-theme-914, .pum-theme-cutting-edge { background-color: rgba( 0, 0, 0, 0.50 ) }
.pum-theme-914 .pum-container, .pum-theme-cutting-edge .pum-container { padding: 18px; border-radius: 0px; border: 1px none #000000; box-shadow: 0px 10px 25px 0px rgba( 2, 2, 2, 0.50 ); background-color: rgba( 30, 115, 190, 1.00 ) }
.pum-theme-914 .pum-title, .pum-theme-cutting-edge .pum-title { color: #ffffff; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: Sans-Serif; font-weight: 100; font-size: 26px; line-height: 28px }
.pum-theme-914 .pum-content, .pum-theme-cutting-edge .pum-content { color: #ffffff; font-family: inherit; font-weight: 100 }
.pum-theme-914 .pum-content + .pum-close, .pum-theme-cutting-edge .pum-content + .pum-close { position: absolute; height: 24px; width: 24px; left: auto; right: 0px; bottom: auto; top: 0px; padding: 0px; color: #1e73be; font-family: Times New Roman; font-weight: 100; font-size: 32px; line-height: 24px; border: 1px none #ffffff; border-radius: 0px; box-shadow: -1px 1px 1px 0px rgba( 2, 2, 2, 0.10 ); text-shadow: -1px 1px 1px rgba( 0, 0, 0, 0.10 ); background-color: rgba( 238, 238, 34, 1.00 ) }
/* Popup Theme 915: Framed Border */
.pum-theme-915, .pum-theme-framed-border { background-color: rgba( 255, 255, 255, 0.50 ) }
.pum-theme-915 .pum-container, .pum-theme-framed-border .pum-container { padding: 18px; border-radius: 0px; border: 20px outset #dd3333; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.97 ) inset; background-color: rgba( 255, 251, 239, 1.00 ) }
.pum-theme-915 .pum-title, .pum-theme-framed-border .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 32px; line-height: 36px }
.pum-theme-915 .pum-content, .pum-theme-framed-border .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 }
.pum-theme-915 .pum-content + .pum-close, .pum-theme-framed-border .pum-content + .pum-close { position: absolute; height: 20px; width: 20px; left: auto; right: -20px; bottom: auto; top: -20px; padding: 0px; color: #ffffff; font-family: Tahoma; font-weight: 700; font-size: 16px; line-height: 18px; border: 1px none #ffffff; border-radius: 0px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 0, 0, 0, 0.55 ) }
/* Popup Theme 912: Bleu entreprise */
.pum-theme-912, .pum-theme-enterprise-blue { background-color: rgba( 0, 0, 0, 0.70 ) }
.pum-theme-912 .pum-container, .pum-theme-enterprise-blue .pum-container { padding: 28px; border-radius: 5px; border: 1px none #000000; box-shadow: 0px 10px 25px 4px rgba( 2, 2, 2, 0.50 ); background-color: rgba( 255, 255, 255, 1.00 ) }
.pum-theme-912 .pum-title, .pum-theme-enterprise-blue .pum-title { color: #315b7c; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 34px; line-height: 36px }
.pum-theme-912 .pum-content, .pum-theme-enterprise-blue .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 }
.pum-theme-912 .pum-content + .pum-close, .pum-theme-enterprise-blue .pum-content + .pum-close { position: absolute; height: 28px; width: 28px; left: auto; right: 8px; bottom: auto; top: 8px; padding: 4px; color: #ffffff; font-family: Times New Roman; font-weight: 100; font-size: 20px; line-height: 20px; border: 1px none #ffffff; border-radius: 42px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 49, 91, 124, 1.00 ) }
/* Popup Theme 913: Boite de bienvenue */
.pum-theme-913, .pum-theme-hello-box { background-color: rgba( 0, 0, 0, 0.75 ) }
.pum-theme-913 .pum-container, .pum-theme-hello-box .pum-container { padding: 30px; border-radius: 80px; border: 14px solid #81d742; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.00 ); background-color: rgba( 255, 255, 255, 1.00 ) }
.pum-theme-913 .pum-title, .pum-theme-hello-box .pum-title { color: #2d2d2d; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: Montserrat; font-weight: 100; font-size: 32px; line-height: 36px }
.pum-theme-913 .pum-content, .pum-theme-hello-box .pum-content { color: #2d2d2d; font-family: inherit; font-weight: 100 }
.pum-theme-913 .pum-content + .pum-close, .pum-theme-hello-box .pum-content + .pum-close { position: absolute; height: auto; width: auto; left: auto; right: -30px; bottom: auto; top: -30px; padding: 0px; color: #2d2d2d; font-family: Times New Roman; font-weight: 100; font-size: 32px; line-height: 28px; border: 1px none #ffffff; border-radius: 28px; box-shadow: 0px 0px 0px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 255, 255, 255, 1.00 ) }
/* Popup Theme 911: Visionneuse */
.pum-theme-911, .pum-theme-lightbox { background-color: rgba( 0, 0, 0, 0.60 ) }
.pum-theme-911 .pum-container, .pum-theme-lightbox .pum-container { padding: 18px; border-radius: 3px; border: 8px solid #000000; box-shadow: 0px 0px 30px 0px rgba( 2, 2, 2, 1.00 ); background-color: rgba( 255, 255, 255, 1.00 ) }
.pum-theme-911 .pum-title, .pum-theme-lightbox .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 100; font-size: 32px; line-height: 36px }
.pum-theme-911 .pum-content, .pum-theme-lightbox .pum-content { color: #000000; font-family: inherit; font-weight: 100 }
.pum-theme-911 .pum-content + .pum-close, .pum-theme-lightbox .pum-content + .pum-close { position: absolute; height: 26px; width: 26px; left: auto; right: -13px; bottom: auto; top: -13px; padding: 0px; color: #ffffff; font-family: Arial; font-weight: 100; font-size: 24px; line-height: 24px; border: 2px solid #ffffff; border-radius: 26px; box-shadow: 0px 0px 15px 1px rgba( 2, 2, 2, 0.75 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 0, 0, 0, 1.00 ) }
/* Popup Theme 910: Thème par défaut */
.pum-theme-910, .pum-theme-theme-par-defaut { background-color: rgba( 255, 255, 255, 1.00 ) }
.pum-theme-910 .pum-container, .pum-theme-theme-par-defaut .pum-container { padding: 18px; border-radius: 0px; border: 1px none #000000; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); background-color: rgba( 249, 249, 249, 1.00 ) }
.pum-theme-910 .pum-title, .pum-theme-theme-par-defaut .pum-title { color: #000000; text-align: left; text-shadow: 0px 0px 0px rgba( 2, 2, 2, 0.23 ); font-family: inherit; font-weight: 400; font-size: 32px; font-style: normal; line-height: 36px }
.pum-theme-910 .pum-content, .pum-theme-theme-par-defaut .pum-content { color: #8c8c8c; font-family: inherit; font-weight: 400; font-style: inherit }
.pum-theme-910 .pum-content + .pum-close, .pum-theme-theme-par-defaut .pum-content + .pum-close { position: absolute; height: auto; width: auto; left: auto; right: 0px; bottom: auto; top: 0px; padding: 8px; color: #ffffff; font-family: inherit; font-weight: 400; font-size: 12px; font-style: inherit; line-height: 36px; border: 1px none #ffffff; border-radius: 0px; box-shadow: 1px 1px 3px 0px rgba( 2, 2, 2, 0.23 ); text-shadow: 0px 0px 0px rgba( 0, 0, 0, 0.23 ); background-color: rgba( 0, 183, 205, 1.00 ) }
#pum-921 {z-index: 1999999999}
#pum-1663 {z-index: 1999999999}
/*# sourceURL=popup-maker-site-inline-css */
</style>
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<style id='rocket-lazyload-inline-css' type='text/css'>
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SEO </a></div><div class="cl-element cl-element-published_date cl-element--instance-1002">26/06/2023</div><div class="cl-element cl-element-custom_field cl-element--instance-1003">Temps de lecture 2 min</div><div class="cl-element cl-element-text cl-element--instance-1004 titre"><h1>Outiref, un outil gratuit simple et efficace en audit SEO</h1></div></div><div class="cl-element cl-element-featured_media cl-element--instance-1005 cl-element-featured_media--sizing-width_percentage"><img decoding="async" class="cl-element-featured_media__image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="OUTIREF : audit SEO simple et gratuit en ligne" data-lazy-src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/article-outiref-une-1200x720.png" /><noscript><img decoding="async" class="cl-element-featured_media__image" src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/article-outiref-une-1200x720.png" alt="OUTIREF : audit SEO simple et gratuit en ligne" /></noscript></div></div> </div>
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<p><strong>Dans la série des outils de webmarketing gratuits, nous vous présentons aujourd’hui un outil gratuit, simple et efficace, disponible pour tous pour réaliser directement un audit en ligne SEO : le site outiref.fr</strong></p>
<p><img decoding="async" class="alignnone size-full wp-image-774" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20231%2075'%3E%3C/svg%3E" alt="" width="231" height="75" data-lazy-src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo.png" /><noscript><img decoding="async" class="alignnone size-full wp-image-774" src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo.png" alt="" width="231" height="75" /></noscript></p>
<h2 id='outiref-qu-est-ce-que-c-est'>OUTIREF : qu’est-ce que c’est ?</h2>
<p>Le site web <strong>outiref.fr</strong> est un site qui propose l’analyse rapide de l’optimisation en <strong>référencement naturel</strong> d’un site Internet.</p>
<p>En réalité, il n’analyse pas d’un seul coup tout un site web complet, mais va opérer un <strong>audit SEO</strong> page par page, URL par URL.<br />
En plus d’un résultat sous forme d’une notation de 1 à 5 étoiles du <strong>référencement naturel</strong>, critère par critère, il propose des explications et des <strong>conseils d’optimisation SEO</strong>.</p>
<h2 id='outiref-quels-critères-sont-analysés'>OUTIREF : quels critères sont analysés ?</h2>
<p>Cet OUTI (outil) REF (de référencement naturel) en ligne va auditer de manière objective et factuelle les principaux éléments techniques et contextuels de la page Internet testée vis-à-vis de son <strong>optimisation</strong> en <strong>SEO</strong>.</p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-775" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%2078'%3E%3C/svg%3E" alt="" width="1024" height="78" data-lazy-srcset="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-1024x78.png 1024w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-980x75.png 980w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-480x37.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" data-lazy-src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-1024x78.png" /><noscript><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-775" src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-1024x78.png" alt="" width="1024" height="78" srcset="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-1024x78.png 1024w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-980x75.png 980w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/outiref-un-outil-gratuit-simple-et-efficace-en-audit-seo-img1-480x37.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw" /></noscript></p>
<p>Il va auditer chaque élément de manière indépendante :</p>
<ul>
<li>le TITLE</li>
<li>la Meta Description</li>
<li>la Meta Keyword</li>
<li>l’URL</li>
<li>la Structure Hn</li>
<li>le Contenu Textuel</li>
<li>le balisage global (meta / images / liens)</li>
</ul>
<p>Il va aussi remonter de manière partielle des données de popularité liée au <strong>backlinks</strong> de la page en question, ainsi que l’IP du serveur et la géolocalisation de celui-ci.</p>
<h2 id='outiref-pour-quelle-utilisation-et-par-qui'>OUTIREF : pour quelle utilisation et par qui ?</h2>
<p>On peut alors se servir de cet <b>outil de web-marketing gratuit en ligne</b> pour réaliser un <strong>audit SEO</strong> rapide d’une page de site web dans 2 principaux cas de figure.</p>
<ul>
<li>Premier cas, pour un <strong>rédacteur</strong>, <strong>web marketeur</strong> ou <strong>intégrateur de contenu</strong> qui souhaite auditer les <strong>performances SEO</strong> de sa page en cours de travail, afin de vérifier et améliorer celui-ci au niveau de la qualité de son intervention sur les éléments clés du <strong>référencement naturel On Page</strong>.</li>
<li>Second cas, pour réaliser un <strong>audit SEO</strong> rapide de la page d’un concurrent qui se trouve bien ou mieux positionnée en <strong>référencement naturel</strong> que la vôtre sur une<strong> expression clé SEO</strong> que vous ciblez aussi.</li>
</ul>
<p>C’est aussi un outil qui va permettre aux novices en <strong>SEO</strong> de se familiariser avec les principaux facteurs clés du <strong>référencement naturel</strong> que <strong>Google</strong> recommande de travailler sur chacune des pages de son site Internet.</p>
<h2 id='outiref-le-petit-plus'>OUTIREF : le petit plus ?</h2>
<p>Petite cerise sur la gâteau, ce site vous permet d’imprimer ou d’enregistrer l’<strong>audit SEO</strong> complet réalisé au format PDF afin de pouvoir l’exporter et le partager avec votre <strong>équipe marketing</strong>, votre <strong>service communication</strong> ou votre <strong>agence SEO</strong>.<br />
Cela vous permettra aussi, de pouvoir comparer 1 page avant et après <strong>optimisation en référencement naturel</strong> des principaux éléments <strong>SEO</strong> audités.</p>
<p>Pour aller plus loin, vous pouvez bien entendu tester cet <strong>outil gratuit de web-marketing</strong> et vous faire votre propre opinion sur celui-ci.<br />
Réalisez votre<strong> audit SEO en ligne</strong> sur <a href="https://www.outiref.fr/" target="_blank" rel="noopener"><strong>outiref.fr</strong></a></p>
<p>N’hésitez-pas à nous faire un retour directement sur nos pages <strong>Facebook</strong> ou <strong>LinkedIn</strong>.<br />
On vous recommande aussi la lecture du blog de son auteur <strong>Olivier Andrieux</strong> : <a href="https://www.abondance.com/" target="_blank" rel="noopener">https://www.abondance.com/</a></p>
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<div class="et_pb_code_inner"><div class="author-info"><div class="photo"><img width="300" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium" alt="David - rédacteur du blog les idées fraîches" decoding="async" data-lazy-srcset="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-300x300.jpg 300w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-150x150.jpg 150w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-120x120.jpg 120w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska.jpg 400w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-300x300.jpg" /><noscript><img width="300" height="300" src="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-300x300.jpg" class="attachment-medium size-medium" alt="David - rédacteur du blog les idées fraîches" decoding="async" srcset="https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-300x300.jpg 300w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-150x150.jpg 150w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska-120x120.jpg 120w, https://www.lesideesfraiches.fr/wp-content/uploads/2023/06/blog-marketing-digital-agence-ekela-photo-david-photo-ania-slominska.jpg 400w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></div><div class="author-meta"><div class="nom">David</div><div class="poste">Associate Director & Chief Digital Officer</div><div class="description">Passionné de stratégies digitales, d'acquisition, de référencement naturel et de social media, je pratique une veille permanente mais critique sur l'évolution des environnements qui permettent…</div><a href="https://www.lesideesfraiches.fr/blog-marketing-digital-communication/#redactrices-redacteurs" class="plus">Lire la suite</a><div class="lien-auteur et_pb_button_module_wrapper et_pb_button_alignment_center et_pb_module"><a class="et_pb_button" href="https://www.lesideesfraiches.fr/redacteur/david/">Parcourir ses articles</a></div> </div></div></div>
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