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<style type="text/css">
/*********** Easyjobs dynamic css started *************/
.easyjobs-frontend-wrapper.easyjobs-landing-page{
width: 100%;
max-width: 100%;
padding-top: 50px;
padding-right: 50px;
padding-bottom: 50px;
padding-left: 50px;
}
.easyjobs-frontend-wrapper.easyjobs-landing-page .ej-header, .easyjobs-shortcode-wrapper.ej-template-classic .carrier__company, .easyjobs-frontend-wrapper.easyjobs-landing-page .about__company{
background-color: fff;
padding-top: 50px;
padding-right: 50px;
padding-bottom: 50px;
padding-left: 50px;
}
.easyjobs-landing-page .ej-header .ej-company-info .info .name{
font-size: 24px;
}
.easyjobs-landing-page .ej-header .ej-company-info .info .location{
font-size: 14px;
}
.easyjobs-landing-page .ej-header .ej-header-tools .ej-btn, .easyjobs-shortcode-wrapper.ej-template-classic .carrier__company .button, .easyjobs-shortcode-wrapper.ej-template-elegant .ej-company-info .ej-btn {
font-size:14px; }
.easyjobs-landing-page .ej-header .ej-header-tools .ej-btn:hover, .easyjobs-shortcode-wrapper.ej-template-classic .carrier__company .button:hover, .easyjobs-shortcode-wrapper.ej-template-elegant .ej-company-info .ej-btn:hover{
}
.easyjobs-landing-page .ej-company-description, .easyjobs-landing-page .ej-company-description p, .easyjobs-landing-page .ej-company-description p span, .easyjobs-landing-page .ej-company-description ul li, .easyjobs-landing-page .ej-company-description a{
font-size: 14px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col{
padding-top: 25px;
padding-right: 30px;
padding-bottom: 25px;
padding-left: 25px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-job-title{
font-size: 24px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-job-title a{
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-job-title a:hover{
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-job-list-info .ej-job-list-info-block{
font-size: 14px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-job-list-info .ej-job-list-info-block a{
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-job-list-info .ej-job-list-info-block span{
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-deadline{
font-size: 18px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-list-sub{
font-size: 14px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-btn.ej-info-btn-light{
font-size: 14px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-list .ej-job-list-item .ej-job-list-item-inner
.ej-job-list-item-col .ej-btn.ej-info-btn-light:hover{
}
.easyjobs-landing-page .ej-section .ej-section-title .ej-section-title-text{
font-size: 32px;
}
.easyjobs-landing-page .ej-section .ej-section-title .ej-section-title-icon{
}
/* Details page */
.easyjobs-frontend-wrapper.easyjobs-single-page{
width: 100%;
max-width: 1400px;
padding-top: 50px;
padding-right: 50px;
padding-bottom: 50px;
padding-left: 50px;
}
.easyjobs-single-page .easyjobs-details .ej-job-header .ej-job-header-left .ej-job-overview, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details {
padding-top: 50px;
padding-right: 50px;
padding-bottom: 50px;
padding-left: 50px;
}
.easyjobs-single-page .ej-company-info .info .name{
font-size: 24px;
}
.easyjobs-single-page.ej-company-info .info .location{
font-size: 14px;
}
.easyjobs-single-page .easyjobs-details .ej-job-header .ej-job-header-left .ej-job-overview .ej-job-highlights .ej-job-highlights-item, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details .infos .info span, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details .infos .info p, .easyjobs-shortcode-wrapper.ej-template-classic .ej-container div.job__more__details > p{
font-size: 16px;
}
.easyjobs-single-page .easyjobs-details .ej-job-header .ej-job-header-left .ej-job-overview .ej-job-highlights .ej-job-highlights-item .ej-job-highlights-item-label, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details .infos .info p, .easyjobs-shortcode-wrapper.ej-template-classic .ej-container div.job__more__details > p i, .easyjobs-shortcode-wrapper.ej-template-classic .ej-container div.job__more__details > p span{
}
.easyjobs-single-page.easyjobs-details .ej-job-header .ej-job-header-left .ej-job-overview .ej-job-highlights .ej-job-highlights-item .ej-job-highlights-item-value, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details .infos .info span, .easyjobs-shortcode-wrapper.ej-template-classic .ej-container div.job__more__details > p{
}
.easyjobs-single-page .ej-apply-link .ej-btn.ej-info-btn, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details > a.button, .ej-template-elegant .ej-hero .job__infos__block .meta .button{
font-size: 14px;
}
.easyjobs-single-page .ej-apply-link .ej-btn.ej-info-btn:hover, .easyjobs-shortcode-wrapper.ej-template-classic .job__more__details > a.button:hover, .ej-template-elegant .ej-hero .job__infos__block .meta .button:hover{
}
.easyjobs-single-page .easyjobs-details .ej-job-header .ej-job-header-left .ej-job-overview-footer .ej-social-share ul li a, .easyjobs-frontend-wrapper .easyjobs-shortcode-wrapper .job__more__details .share__options ul li a{
width: 40px;
height: 40px;
}
.easyjobs-single-page .easyjobs-details .ej-job-header .ej-job-header-left .ej-job-overview-footer .ej-social-share ul li a svg{
width: 18px;
height: 18px;
}
.easyjobs-frontend-wrapper .easyjobs-shortcode-wrapper .job__more__details .share__options ul li a i{
font-size: 18px;
line-height: 40px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block h1{
font-size: 32px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block h2{
font-size: 28px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block h3{
font-size: 24px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block h4{
font-size: 21px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block h5{
font-size: 18px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block h6{
font-size: 16px;
}
.easyjobs-single-page .easyjobs-details .ej-content-block p,
.easyjobs-single-page .easyjobs-details .ej-content-block ul li,
.easyjobs-single-page .easyjobs-details .ej-content-block ol li,
.easyjobs-single-page .easyjobs-details .ej-label{
font-size: 14px;
}
.easyjobs-single-page .ej-section .ej-section-title .ej-section-title-text{
font-size: 32px;
}
/*Job filter css*/
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-filter-wrap .ej-job-filter-form .ej-info-btn-light {
font-size: 14px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-filter-wrap .ej-job-filter-form .ej-info-btn-light:hover {
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-filter-wrap .ej-job-filter-form .ej-danger-btn {
font-size: 14px;
}
.easyjobs-landing-page .easyjobs-shortcode-wrapper .ej-job-filter-wrap .ej-job-filter-form .ej-danger-btn:hover {
}
/****** end easy jobs dynamic css *******/
</style>
<style id="essential-blocks-global-styles">
:root {
--eb-global-primary-color: #101828;
--eb-global-secondary-color: #475467;
--eb-global-tertiary-color: #98A2B3;
--eb-global-text-color: #475467;
--eb-global-heading-color: #1D2939;
--eb-global-link-color: #444CE7;
--eb-global-background-color: #F9FAFB;
--eb-global-button-text-color: #FFFFFF;
--eb-global-button-background-color: #101828;
--eb-gradient-primary-color: linear-gradient(90deg, hsla(259, 84%, 78%, 1) 0%, hsla(206, 67%, 75%, 1) 100%);
--eb-gradient-secondary-color: linear-gradient(90deg, hsla(18, 76%, 85%, 1) 0%, hsla(203, 69%, 84%, 1) 100%);
--eb-gradient-tertiary-color: linear-gradient(90deg, hsla(248, 21%, 15%, 1) 0%, hsla(250, 14%, 61%, 1) 100%);
--eb-gradient-background-color: linear-gradient(90deg, rgb(250, 250, 250) 0%, rgb(233, 233, 233) 49%, rgb(244, 243, 243) 100%);
--eb-tablet-breakpoint: 1024px;
--eb-mobile-breakpoint: 767px;
}
</style><meta name="generator" content="Site Kit by Google 1.178.0" /> <noscript><style>.woocommerce-product-gallery{ opacity: 1 !important; }</style></noscript>
<meta name="google-site-verification" content="wc8lYjURzqD6_5nNpOYZ406-hKpMXs_T6RV8aO8H6c8"><meta name="generator" content="Elementor 4.1.0-beta1; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap">
<style>
.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),
.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * {
background-image: none !important;
}
@media screen and (max-height: 1024px) {
.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),
.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * {
background-image: none !important;
}
}
@media screen and (max-height: 640px) {
.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),
.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * {
background-image: none !important;
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</style>
<style class="wp-fonts-local">
@font-face{font-family:Inter;font-style:normal;font-weight:300 900;font-display:fallback;src:url('https://www.lafabriquedubusiness.com/wp-content/plugins/woocommerce/assets/fonts/Inter-VariableFont_slnt,wght.woff2') format('woff2');font-stretch:normal;}
@font-face{font-family:Cardo;font-style:normal;font-weight:400;font-display:fallback;src:url('https://www.lafabriquedubusiness.com/wp-content/plugins/woocommerce/assets/fonts/cardo_normal_400.woff2') format('woff2');}
</style>
<link rel="icon" href="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/cropped-Logo-officiel-de-la-Fabrique-du-Business-transparent-1-32x32.png" sizes="32x32" />
<link rel="icon" href="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/cropped-Logo-officiel-de-la-Fabrique-du-Business-transparent-1-192x192.png" sizes="192x192" />
<link rel="apple-touch-icon" href="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/cropped-Logo-officiel-de-la-Fabrique-du-Business-transparent-1-180x180.png" />
<meta name="msapplication-TileImage" content="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/cropped-Logo-officiel-de-la-Fabrique-du-Business-transparent-1-270x270.png" />
<style id="wp-custom-css">
button.lp-button.lp-btn-wishlist.course-wishlist {
display: none;
}
/* Dans Apparence > Personnaliser > CSS additionnel */
.elementor-testimonial .elementor-testimonial__name {
font-size: 1.5em; /* Taille typique d'un h4 */
font-weight: bold;
margin: 0.5em 0;
}
</style>
<style id="kirki-inline-styles">body{font-family:Trirong;}h1, h2, h3, h4, h5, h6, .widget .widget-title, .learnpress .lp-single-course .widget-title, .tribe-common--breakpoint-medium.tribe-common .tribe-common-h6--min-medium{font-family:Trirong;font-weight:700;}.edubin-header-area.edubin-navbar-expand-lg ul.edubin-navbar-nav>li>a.nav-link, .edubin-header-area ul.edubin-navbar-nav>li>a{font-family:Trirong;font-weight:900;color:#000000;padding-left:24px;padding-right:24px;}.edubin-header-area ul.edubin-navbar-nav>li.menu-item-has-children>a:before{color:#000000;}.edubin-header-area.edubin-navbar-expand-lg ul.edubin-navbar-nav>li.current-menu-parent >a{color:#00b05b;}.edubin-header-area.edubin-navbar-expand-lg ul.edubin-navbar-nav>li.current_page_item >a{color:#00b05b;}.edubin-header-area ul.edubin-navbar-nav .dropdown ul.edubin-dropdown-menu li a{font-family:Trirong;font-weight:900;}.site-branding img.site-logo{max-width:300px;}.tpc-header-top-bar{background-color:#006ce2;}.tpc-header-top-bar.tpc-top-bar-style-2{background-color:#006ce2;}.edubin-header-area .main-navigation ul ul.edubin-dropdown-menu{min-width:270px;}.page-header:before{background-color:rgba(0, 0, 0, 0.72);}.edubin-page-title-area.edubin-breadcrumb-style-1.edubin-breadcrumb-has-bg:before{background-color:rgba(0, 0, 0, 0.72);}/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzb1B59H-.woff2) format('woff2');
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/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzaZB59H-.woff2) format('woff2');
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}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzadB59H-.woff2) format('woff2');
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/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzalB5w.woff2) format('woff2');
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/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn58o2JZg.woff2) format('woff2');
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font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
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@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn4Uo2JZg.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn4so2A.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlwgPzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlwgPzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlwgPzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlwgPzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlyAKzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn58o2JZg.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn4Qo2JZg.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn4Uo2JZg.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3GqXNgp8wxdOdOn4so2A.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl3gLzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOl1QMzalB5w.woff2) format('woff2');
unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzb1B59H-.woff2) format('woff2');
unicode-range: U+02D7, U+0303, U+0331, U+0E01-0E5B, U+200C-200D, U+25CC;
}
/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzaZB59H-.woff2) format('woff2');
unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB;
}
/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzadB59H-.woff2) format('woff2');
unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
src: url(https://www.lafabriquedubusiness.com/wp-content/fonts/trirong/7r3DqXNgp8wxdOdOlzANzalB5w.woff2) format('woff2');
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/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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}/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
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font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
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@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
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/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 300;
font-display: swap;
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/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
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font-style: normal;
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font-family: 'Trirong';
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font-weight: 400;
font-display: swap;
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/* latin */
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font-family: 'Trirong';
font-style: normal;
font-weight: 400;
font-display: swap;
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/* thai */
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font-family: 'Trirong';
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font-display: swap;
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font-family: 'Trirong';
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font-weight: 500;
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/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
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}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 500;
font-display: swap;
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/* thai */
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font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
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font-style: normal;
font-weight: 600;
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/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
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/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 600;
font-display: swap;
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/* thai */
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font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
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/* vietnamese */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
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/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
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}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 700;
font-display: swap;
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/* thai */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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/* latin-ext */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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}
/* latin */
@font-face {
font-family: 'Trirong';
font-style: normal;
font-weight: 900;
font-display: swap;
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}</style></head>
<body class="wp-singular page-template-default page page-id-19358 wp-custom-logo wp-embed-responsive wp-theme-edubin wp-child-theme-edubin-child theme-edubin woocommerce-no-js ehf-header ehf-footer ehf-template-edubin ehf-stylesheet-edubin-child edubin-page-content edubin-page-breadcrumb-disable edubin-page-boxed edubin-page-sidebar-disable theme-name-edubin-child edubin-sticky-header-enable woocommerce woocommerce-active has-notificationx elementor-default elementor-kit-8 elementor-page elementor-page-19358">
<div id="page" class="hfeed site">
<header id="masthead" itemscope="itemscope" itemtype="https://schema.org/WPHeader">
<p class="main-title bhf-hidden" itemprop="headline"><a href="https://www.lafabriquedubusiness.com/" title="La Fabrique du Business" rel="home">La Fabrique du Business</a></p>
<div data-elementor-type="wp-post" data-elementor-id="20057" class="elementor elementor-20057">
<div class="elementor-element elementor-element-08f9b10 e-flex e-con-boxed e-con e-parent" data-id="08f9b10" data-element_type="container" data-e-type="container">
<div class="e-con-inner">
<div class="elementor-element elementor-element-f4ef238 e-con-full e-flex e-con e-child" data-id="f4ef238" data-element_type="container" data-e-type="container">
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<div class="elementor-spacer">
<div class="elementor-spacer-inner"></div>
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</div>
<div class="elementor-element elementor-element-79b2b17 elementor-widget elementor-widget-tl-site-logo" data-id="79b2b17" data-element_type="widget" data-e-type="widget" data-widget_type="tl-site-logo.default">
<div class="elementor-widget-container">
<a href="https://www.lafabriquedubusiness.com"><img src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/cropped-Logo-La-Fabrique-du-Business-blanc.png" title="cropped-Logo-La-Fabrique-du-Business-blanc.png" alt="Logo officiel de la Fabrique du Business" class="attachment-full size-full wp-image-19403" loading="lazy" /></a> </div>
</div>
</div>
<div class="elementor-element elementor-element-57f70f5 e-con-full e-flex e-con e-child" data-id="57f70f5" data-element_type="container" data-e-type="container">
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<div class="elementor-spacer">
<div class="elementor-spacer-inner"></div>
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<div class="tpc-double_heading"><div class="dbl__subtitle"><span>Hello ! C'est Zakaria <span style="font-size:40px;">👋</span></span></div><h1 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Transformez votre expertise en </span><span class="dbl__title dbl-title_2" >demandes entrantes </span><span class="dbl__title dbl-title_3">grâce à l’IA, au SEO et au copywriting.</span></h1></div> </div>
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<p>Une méthode conçue pour les <strong>freelances, c</strong><strong>onsultants</strong>, <strong>formateurs</strong> et <strong>coachs indépendants B2B</strong> qui veulent attirer plus de prospects qualifiés sans publier au hasard ni dépendre uniquement du bouche-à-oreille.</p> </div>
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<div class="tpc-double_heading"><div class="dbl__subtitle"><span>Vous êtes freelance, consultant, formateur, coach indépendant B2B</span></div><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Vous avez une vraie expertise, mais </span><span class="dbl__title dbl-title_2" >elle ne génère pas encore assez de demandes entrantes</span></h2></div> </div>
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<p>Vous savez accompagner vos clients.</p><p>Vous avez une méthode, une expérience, une vision.</p><p>Vos prestations ont de la valeur.</p><p><strong>Pourtant..</strong></p><p>Votre acquisition repose encore souvent sur des leviers difficiles à prévoir : recommandations, réseau, anciens clients, opportunités LinkedIn ou bouche-à-oreille.</p><p>Ce fonctionnement peut marcher pendant un temps. Mais il crée une dépendance.</p><p>Quand le réseau ralentit, les demandes ralentissent aussi.</p><p>Quand vous êtes pris par vos missions, votre visibilité baisse.</p><p>Quand vous ne publiez pas, votre pipeline commercial devient plus fragile.</p><p>Le problème n’est donc pas seulement de “faire plus de contenu”.</p><p>Le vrai sujet, c’est de <strong>créer un système d’acquisition organique capable de transformer votre expertise en visibilité</strong>, <strong>votre visibilité en confiance, et cette confiance en demandes qualifiées.</strong></p><p>Vous vous reconnaissez peut-être si :</p><ul><li>vous publiez parfois sur LinkedIn, mais sans stratégie claire ;</li><li>vous avez un site internet, mais il ne génère pas assez de contacts ;</li><li>vous avez testé ChatGPT, mais les contenus produits restent trop génériques ;</li><li>vous savez que le SEO peut vous aider, mais vous ne savez pas par où commencer ;</li><li>vous avez du mal à choisir les bons sujets de contenu ;</li><li>vous attirez des curieux, mais pas assez de prospects prêts à acheter ;</li><li>vous voulez vendre sans prospecter agressivement ;</li><li>vous souhaitez construire un actif durable plutôt que dépendre uniquement de votre réseau.</li></ul><p><strong>Mais vous n’êtes pas le seul à vivre cette situaiton.</strong></p><p>Aujourd’hui, beaucoup d’indépendants B2B produisent du contenu pour être visibles.</p><p><strong>Mais être visible ne suffit pas. </strong></p><p>Pour obtenir des demandes entrantes, chaque contenu doit jouer un rôle précis : attirer la bonne personne, répondre à une vraie douleur, renforcer votre crédibilité et proposer une suite logique.</p><p><strong>C’est là que l’IA, le SEO et le copywriting deviennent puissants, à condition de ne pas les utiliser séparément.</strong></p> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">L’IA seule ne crée pas une stratégie. <br>Le SEO seul ne vend pas. <br>Le copywriting seul n’attire pas de trafic. <br></span><span class="dbl__title dbl-title_2" >C’est leur combinaison qui crée un moteur d’acquisition.</span></h2></div> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">La méthode : </span><span class="dbl__title dbl-title_2">IA pour accélérer, SEO pour attirer, copywriting pour convertir<span class="shape-bg animation_active"></span></span></h2></div> </div>
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<p>La plupart des formations vous apprennent une compétence isolée : utiliser l’IA, comprendre le SEO ou améliorer votre copywriting.</p><p><strong>Ici, l’objectif est différent.</strong></p><p>Vous n’avez pas besoin de devenir expert technique dans tous les domaines.</p><p>Vous avez besoin de savoir comment les combiner pour construire un système d’acquisition cohérent, adapté à votre activité de consultant, formateur ou coach indépendant.</p> </div>
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<img decoding="async" src="https://www.lafabriquedubusiness.com/wp-content/uploads/elementor/thumbs/aicanvas-ai-generated-8692966_1920-rn97xd3ttflhs5guyvg0ui4j97v05kuiu35fzn6rj0.jpg" title="aicanvas-ai-generated-8692966_1920" alt="aicanvas-ai-generated-8692966_1920" loading="lazy" /> </div>
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<h3 class="elementor-heading-title elementor-size-default">IA stratégique</h3> </div>
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<h4 class="elementor-heading-title elementor-size-default">Utiliser l’IA comme assistant stratégique, pas comme rédacteur automatique</h4> </div>
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<p>L’IA peut vous faire gagner beaucoup de temps, mais<strong> seulement si vous l’utilisez au bon endroit</strong>. Le but n’est pas de demander à ChatGPT d’écrire des contenus génériques à votre place. <strong>Le but est d’utiliser l’IA pour clarifier votre message, analyser votre cible, identifier les douleurs de vos prospects, structurer vos idées et accélérer votre production.</strong></p><p>Avec une bonne méthode, l’IA devient un partenaire de réflexion et vous aide à transformer votre expertise brute en contenus plus clairs et plus utiles pour vos futurs clients.</p> </div>
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<img loading="lazy" decoding="async" width="640" height="427" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-1024x683.jpg" class="attachment-large size-large wp-image-19886" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-1024x683.jpg 1024w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-300x200.jpg 300w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-768x512.jpg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-1536x1024.jpg 1536w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-2048x1365.jpg 2048w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/12/IA-et-La-Fabrique-du-Business-600x400.jpg 600w" sizes="(max-width: 640px) 100vw, 640px" /> </div>
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<h3 class="elementor-heading-title elementor-size-default">SEO orienté acquisition</h3> </div>
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<h4 class="elementor-heading-title elementor-size-default">Créer des contenus SEO qui attirent des prospects, pas seulement du trafic</h4> </div>
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<p>Le SEO ne consiste pas simplement à “placer des mots-clés” dans des articles. Pour un indépendant B2B, le référencement naturel <strong>doit partir de votre offre, de votre cible et des problèmes que vos prospects cherchent réellement à résoudre.</strong></p><p>L’objectif n’est pas d’attirer le plus de visiteurs possible. L’objectif est d’attirer les bonnes personnes : celles qui ont un problème concret, une intention claire et un besoin que votre offre peut résoudre.</p><p>Un bon contenu <strong>doit préparer la relation commerciale.</strong></p> </div>
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<img loading="lazy" decoding="async" width="640" height="427" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920-1024x683.jpg" class="attachment-large size-large wp-image-19981" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920-1024x683.jpg 1024w, https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920-300x200.jpg 300w, https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920-768x512.jpg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920-1536x1024.jpg 1536w, https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920-600x400.jpg 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2026/05/geralt-gear-9340866_1920.jpg 1920w" sizes="(max-width: 640px) 100vw, 640px" /> </div>
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<h3 class="elementor-heading-title elementor-size-default">Copywriting de conversion</h3> </div>
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<h4 class="elementor-heading-title elementor-size-default">Transformer vos visiteurs en prospects grâce au copywriting</h4> </div>
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<p data-start="6637" data-end="6810">Même le meilleur contenu ne suffit pas s’il ne mène nulle part. Une personne peut lire votre article, apprécier votre expertise… puis quitter votre site sans jamais revenir.</p><p data-start="6812" data-end="7102"><strong>Le copywriting permet de créer des ponts entre votre contenu et votre offre.</strong> Il vous aide à écrire des titres plus clairs, des appels à l’action plus efficaces, des pages plus convaincantes, des emails plus engageants et des messages qui traitent les objections avant même l’appel de vente.</p><p data-start="7104" data-end="7154"><strong>Votre contenu attire. Votre copywriting convertit.</strong></p> </div>
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<p>Chez La Fabrique du Business, je ne propose pas une n-ième formation pour “faire du contenu avec ChatGPT”.</p><p>Je propose une méthode complète, étape par étape, pour construire <strong>un moteur d’acquisition organique.</strong></p><p><strong>Votre expertise devient votre matière première.</strong></p><p>L’IA vous aide à la structurer.<br />Le SEO vous aide à la rendre visible.<br />Le copywriting vous aide à la transformer en demandes entrantes.</p> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Cette formation est faite pour vous </span><span class="dbl__title dbl-title_2">si ...<span class="shape-bg animation_active"></span></span></h2></div> </div>
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<p>Cette méthode s’adresse aux professionnels qui ne vendent pas un simple produit, <strong>mais une expertise, une transformation, une méthode ou un accompagnement.</strong></p><p>Si vous êtes consultant, coach ou formateur indépendant, votre valeur repose sur votre <strong>capacité à résoudre un problème complexe pour vos clients.</strong> Mais pour vendre cette valeur, vous devez d’abord la rendre compréhensible, visible et crédible.</p><p>Votre futur client doit pouvoir vous trouver, comprendre votre approche, percevoir votre expertise, vous faire confiance, puis passer à l’action.</p><p>C’est exactement le rôle d’un bon système d’acquisition organique.</p><p>Cette approche est faite pour vous si :</p><ul><li>Vous êtes consultant, coach ou formateur indépendant B2B.</li><li>Vous vendez une offre entre 1 500 € et 3 000 €.</li><li>Vous avez déjà une expertise ou une méthode.</li><li>Vous voulez générer plus de demandes entrantes.</li><li>Vous souhaitez utiliser l’IA sans produire du contenu générique.</li><li>Vous voulez structurer votre contenu autour d’une vraie stratégie business.</li><li>Vous êtes prêt à créer un système durable plutôt qu’à chercher des hacks.</li></ul><p>Imaginez un système dans lequel vos contenus répondent aux questions que vos prospects se posent déjà. Un système dans lequel votre site capte leur attention, votre newsletter nourrit la confiance et vos pages les orientent naturellement vers votre offre.</p><p><strong>Ce système ne remplace pas votre relation commerciale. Il la prépare.</strong></p><p>Il permet à vos prospects d’arriver plus qualifiés, plus conscients de leur problème et plus ouverts à votre accompagnement.</p><p><strong>Votre contenu ne doit pas seulement montrer ce que vous savez. Il doit aider vos prospects à comprendre pourquoi ils ont besoin de vous.</strong></p> </div>
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<div class="edubin-button-widget-wrapper"><a class="edubin-btn edubin-btn-2 edubin-btn-size-custom edubin-btn-icon edubin-button-icon-position-before default-style" href="https://www.lafabriquedubusiness.com/mes-services/"><svg class="e-font-icon-svg e-fas-lightbulb" viewbox="0 0 352 512" xmlns="http://www.w3.org/2000/svg"><path d="M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z"></path></svg>Découvrir la formation</a></div> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Arrêtez de publier au hasard. Construisez un parcours qui mène vers </span><span class="dbl__title dbl-title_2">la demande entrante<span class="shape-bg animation_active"></span></span></h2></div> </div>
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<p>Beaucoup d’indépendants créent du contenu comme une suite d’actions isolées : un post LinkedIn ici, un article de blog là, quelques idées générées avec l’IA, une newsletter envoyée quand ils ont le temps.</p><p>Le problème, c’est que ces actions ne forment pas toujours un parcours clair pour le prospect.</p><p>Un système d’acquisition organique fonctionne autrement. Il relie chaque élément :</p><ul><li>votre positionnement ;</li><li>vos contenus ;</li><li>votre SEO ;</li><li>votre site ;</li><li>votre lead magnet ;</li><li>votre newsletter ;</li><li>vos pages de vente ou pages services ;</li><li>vos appels à l’action.</li></ul><p><strong>Quand ces éléments sont alignés, votre contenu ne sert plus seulement à “être présent”. Il devient un actif commercial.</strong></p> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Mon expérience : </span><span class="dbl__title dbl-title_2">En 3 chiffres clés<span class="shape-bg animation_active"></span></span></h2></div> </div>
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<div class="edubin-counter counter-style-1"><div class="edubin-counter-number-wrapper-no"><span class="eb_counting">480</span><span class="edubin-counter-number-suffix">+ </span></div><div class="edubin-counter-title">Entrepreneurs accompagnés</div></div> </div>
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<div class="edubin-counter counter-style-1"><div class="edubin-counter-number-wrapper-no"><span class="eb_counting">12</span></div><div class="edubin-counter-title">Ans d'expérience dans le digital</div></div> </div>
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<div class="edubin-counter counter-style-1"><div class="edubin-counter-number-wrapper-no"><span class="eb_counting">5</span></div><div class="edubin-counter-title">Ans d'expérience dans l'IA</div></div> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Commencez avec </span><span class="dbl__title dbl-title_2" >le Kit Acquisition Organique IA</span></h2></div> </div>
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<h3 class="elementor-heading-title elementor-size-default">Un kit gratuit pour poser les bases de votre système d’acquisition avec l’IA, le SEO et le copywriting : Gratuit et Pensé pour consultants, coachs et formateurs B2B</h3> </div>
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<p>Avant de construire une formation, une newsletter ou une stratégie de contenu complète, vous devez clarifier les fondations : <strong>votre cible, vos sujets, vos messages, votre méthode et votre parcours de conversion.</strong></p><p>C’est pour cela que j’ai créé le <strong>Kit Acquisition Organique IA.</strong></p><p>Il vous aide à passer d’une logique de contenu dispersé à une logique de système. Vous y trouverez des outils simples pour <strong>identifier les bons sujets, structurer vos idées avec l’IA, organiser votre calendrier éditorial et relier vos contenus à votre offre.</strong></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Ce que contient le kit</h3> </div>
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<p>Dans ce kit, vous trouverez :</p><ul><li>une checklist pour clarifier votre positionnement ;</li><li>une matrice pour identifier les douleurs de vos prospects ;</li><li>des prompts IA pour transformer votre expertise en idées de contenus ;</li><li>un template de calendrier éditorial ;</li><li>un framework pour relier article, lead magnet, email et vente ;</li><li>une checklist pour améliorer vos appels à l’action ;</li><li>une première méthode pour éviter les contenus IA génériques.</li></ul><p>Ce kit est conçu pour vous aider à faire un premier diagnostic : <strong>aujourd’hui, vos contenus sont-ils simplement informatifs ou sont-ils réellement connectés à votre acquisition ?</strong></p><p>Si vous voulez créer des contenus plus utiles, plus stratégiques et mieux reliés à votre offre, commencez ici.</p> </div>
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<p><strong>Une fois les bases posées, l’étape suivante consiste à construire le système complet. </strong></p><p><strong>C’est l’objectif de la formation.</strong></p> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Une formation accompagnée pour construire votre système d’acquisition </span><span class="dbl__title dbl-title_2" > en 8 semaines</span></h2></div> </div>
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<h3 class="elementor-heading-title elementor-size-default">Une méthode structurée pour transformer votre expertise en contenus visibles, crédibles et capables de générer des demandes entrantes.</h3> </div>
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<p data-start="13520" data-end="13702">La formation a été pensée pour les consultants, formateurs et coachs indépendants en B2B qui veulent arrêter de publier au hasard et construire un véritable système d’acquisition organique.</p><p data-start="13704" data-end="14010">Pendant 8 semaines, vous avancez étape par étape :</p><ul><li data-start="13704" data-end="14010"><strong>Clarification de votre offre</strong></li><li data-start="13704" data-end="14010"><strong>Analyse de votre cible</strong></li><li data-start="13704" data-end="14010"><strong>Recherche de sujets SEO</strong></li><li data-start="13704" data-end="14010"><strong>Structuration de votre calendrier éditorial</strong></li><li data-start="13704" data-end="14010"><strong>Production de contenus assistés par IA</strong></li><li data-start="13704" data-end="14010"><strong>Création d’un lead magnet</strong></li><li data-start="13704" data-end="14010"><strong>Optimisation de vos pages</strong></li><li data-start="13704" data-end="14010"><strong>Mise en place d’une séquence email.</strong></li></ul><p data-start="14012" data-end="14197">L’objectif n’est pas de vous donner encore plus d’informations.</p><p data-start="14012" data-end="14197"><strong>L’objectif est de vous aider à produire des livrables concrets que vous pourrez utiliser directement dans votre activité.</strong></p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Les livrables de la formation</h3> </div>
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<p>À la fin de la formation, vous aurez construit :</p><ul><li><strong>Une proposition de valeur plus claire ;</strong></li><li><strong>Une compréhension précise de votre persona ;</strong></li><li><strong>Une carte de sujets SEO orientés acquisition ;</strong></li><li><strong>un calendrier éditorial sur 90 jours ;</strong></li><li><strong>Un système de prompts IA adapté à votre expertise ;</strong></li><li><strong>Un premier article SEO optimisé ;</strong></li><li><strong>Un lead magnet aligné avec votre offre ;</strong></li><li><strong>Une page de capture ;</strong></li><li><strong>Une séquence email de bienvenue ou de prévente ;</strong></li><li><strong>Une page service ou page formation améliorée ;</strong></li><li><strong>Un plan d’action pour les 90 jours suivants.</strong></li></ul><p>Cette formation n’est pas une formation théorique sur l’intelligence artificielle.</p><p>Ce n’est pas non plus une formation SEO technique ou une formation copywriting généraliste.</p><p><strong>C’est une formation orientée résultat :</strong> construire les fondations d’un système capable d’attirer des prospects qualifiés, de nourrir leur confiance et de les guider vers votre offre.</p> </div>
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<p>La méthode est importante.</p><p><strong>Mais la confiance l’est tout autant. Voici pourquoi je peux vous accompagner sur ce sujet.</strong></p> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Ce que disent </span><span class="dbl__title dbl-title_2">mes apprenants<span class="shape-bg animation_active"></span></span></h2></div> </div>
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</svg></div><div class="testi-content"><p class="client-say">Sa pédagogie est fluide, accessible et efficace : il transmet les compétences avec
une clarté remarquable, rendant chaque concept compréhensible et directement
applicable. Son sens de l’écoute est une de ses grandes forces, tout comme sa
capacité à rendre des sujets techniques abordables.
Grâce à lui, j’ai non seulement acquis de solides compétences, mais j’ai aussi
gagné en assurance et en méthode.
Si vous cherchez un formateur compétent, impliqué et passionné, vous êtes au
bon endroit. Je recommande sans hésiter son accompagnement !</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="300" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-300x300.jpg" class="attachment-medium size-medium wp-image-19568" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-300x300.jpg 300w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-1024x1024.jpg 1024w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-150x150.jpg 150w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-768x768.jpg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-1536x1536.jpg 1536w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-2048x2048.jpg 2048w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-100x100.jpg 100w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/I56852-DARRE-Sebastien-600x600.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></div><div class="testi-name-degree"><p class="degree">Sébastien Darré - Product Owner</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-52c0ebb"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Ta pédagogie est claire et précise, et tu prends le temps d’expliquer les concepts de manière à ce qu’ils soient facilement compréhensibles. Tu sais toujours cibler les points à améliorer et, grâce à ta méthode, j’ai pu progresser rapidement tout en consolidant mes connaissances techniques.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="120" height="192" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/photo-AC.jpg" class="attachment-medium size-medium wp-image-19488" alt="" /></div><div class="testi-name-degree"><p class="degree">Antoine Chanteau - Product Manager</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-33c84be"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Zakaria a réussi à me guider, à me motiver et à me rassurer tout au long de mon parcours. Grâce à lui j'ai acquis des compétences rédactionnelles et de communication qui me serviront à me lancer dans mon futur projet, de copywriter freelance. Ses explications sont claires, simples et m'ont aidé à avancer dans les productions que j'ai réalisés. Il répond rapidement à nos questions et toujours à l'écoute.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="224" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aurelie-Dufour-224x300.png" class="attachment-medium size-medium wp-image-19500" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aurelie-Dufour-224x300.png 224w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aurelie-Dufour.png 374w" sizes="(max-width: 224px) 100vw, 224px" /></div><div class="testi-name-degree"><p class="degree">Aurélie Dufour - Copywriter freelance</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-00d4754"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">J’ai eu la chance d’être formée par Zakaria pour créer un site web avec WordPress, et je ne peux que le recommander vivement.
Sa pédagogie et sa capacité à transmettre ses connaissances de manière claire et accessible ont rendu l’apprentissage à la fois simple et agréable.
Ce qui m’a particulièrement marquée, c’est :
Sa précision technique : Chaque explication était claire, détaillée et adaptée à mes besoins.
Sa disponibilité : Toujours prêt à répondre à mes questions et à m’accompagner dans ma progression.
Sa bonne humeur : Il sait mettre à l’aise et créer un climat de confiance, essentiel pour apprendre sereinement.
Grâce à lui, je me sens désormais autonome pour gérer mon site et continuer à le développer. Un immense merci pour cette formation de qualité. Je ne peux que le recommander vivement.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="271" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marjolaine-Thevenin-bis-271x300.png" class="attachment-medium size-medium wp-image-19504" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marjolaine-Thevenin-bis-271x300.png 271w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marjolaine-Thevenin-bis-600x665.png 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marjolaine-Thevenin-bis.png 744w" sizes="(max-width: 271px) 100vw, 271px" /></div><div class="testi-name-degree"><p class="degree">Marjolaine Thévenin - Community Manager</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-9f9392a"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Il a une bonne connaissance et une grande maîtrise de son métier. Il prend le temps de répondre aux questions de façon méthodique tout en guidant l'étudiant afin qu'il trouve seul les réponses aux projets proposés.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="296" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Laetitia-Cabrol-296x300.jpg" class="attachment-medium size-medium wp-image-19522" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Laetitia-Cabrol-296x300.jpg 296w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Laetitia-Cabrol-100x100.jpg 100w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Laetitia-Cabrol-600x608.jpg 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Laetitia-Cabrol.jpg 720w" sizes="(max-width: 296px) 100vw, 296px" /></div><div class="testi-name-degree"><p class="degree">Laetitia Cabrol - UX Designer</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-4cfe250"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Zakaria est très pédagogue avec une bonne méthodologie dans l'approche. Il est à l'écoute et toujours disponible pour répondre aux questions. Je suis très satisfait de la qualité de son travail et de son professionnalisme.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="295" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1-295x300.png" class="attachment-medium size-medium wp-image-19509" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1-295x300.png 295w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1-1006x1024.png 1006w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1-768x782.png 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1-1509x1536.png 1509w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1-600x611.png 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/avatar-1.png 1688w" sizes="(max-width: 295px) 100vw, 295px" /></div><div class="testi-name-degree"><p class="degree">Anass Filali - Chef de projet Web</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-23379ca"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">En tant que coach, Zakaria a une très bonne pédagogie. Il est très clair dans ses explications, ce qui rend l'apprentissage plus simple. Il transmet son savoir avec passion et, grâce à ses conseils pratiques, j'ai pu évoluer dans mes projets.
Je recommande Zakaria à toute personne souhaitant se former de manière professionnelle et bienveillante.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="296" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Maximilien-Kotowicz-296x300.png" class="attachment-medium size-medium wp-image-19486" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Maximilien-Kotowicz-296x300.png 296w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Maximilien-Kotowicz-768x778.png 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Maximilien-Kotowicz-100x100.png 100w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Maximilien-Kotowicz-600x608.png 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Maximilien-Kotowicz.png 800w" sizes="(max-width: 296px) 100vw, 296px" /></div><div class="testi-name-degree"><p class="degree">Maximilien Kotowicz - Consultant SEO et Product Manager</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-edb3813"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Il transmet aisément son expertise sur le produit et le SEO, prenant toujours le temps d'illustrer, de comprendre son élève et de s'adapter, ce qui fait de lui un mentor hors pair.
Merci encore de faire ce que tu fais et pour ta sagesse,
Je rajouterai compétences : Empathie, Pédagogie, Passion, Expertise, Patience, Sérénité.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="300" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne-300x300.jpeg" class="attachment-medium size-medium wp-image-19493" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne-300x300.jpeg 300w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne-150x150.jpeg 150w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne-768x768.jpeg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne-100x100.jpeg 100w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne-600x600.jpeg 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Marie-Erragne.jpeg 800w" sizes="(max-width: 300px) 100vw, 300px" /></div><div class="testi-name-degree"><p class="degree">Marie Erragne - Consultante UX Design</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-9fb4e80"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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Il sait dédramatiser les obstacles et maintenir la motivation, et durant une formation de reconversion à distance c'est très important.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="150" height="197" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/photolikedIn-1.jpg" class="attachment-medium size-medium wp-image-19510" alt="" /></div><div class="testi-name-degree"><p class="degree">Eve Matarese - Consultante Web</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-229dcd4"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Un professionnalisme et une pédagogie sans faille, Zakaria sait accompagner, conseiller et guider d'une manière très encourageante. Je m'estime réellement chanceux de l'avoir eu comme mentor"</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="300" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-300x300.jpg" class="attachment-medium size-medium wp-image-19515" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-300x300.jpg 300w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-1024x1024.jpg 1024w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-150x150.jpg 150w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-768x768.jpg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-100x100.jpg 100w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes-600x600.jpg 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Donovan-Cubaynes.jpg 1440w" sizes="(max-width: 300px) 100vw, 300px" /></div><div class="testi-name-degree"><p class="degree">Donovan Cubaynes - Chef de projet Web</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-9ab5ecf"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Excellent formateur, Zakaria est à l'écoute et partage son expertise en s’appuyant sur des exemples concréts. Les thématiques sont parfaitement maitrisées. Il nous pousse toujours plus loin dans la réflexion le tout dans une ambiance à la fois conviviale et sérieuse.
Je recommande les yeux fermés. </p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="220" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour-220x300.jpg" class="attachment-medium size-medium wp-image-19516" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour-220x300.jpg 220w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour-752x1024.jpg 752w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour-768x1045.jpg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour-1128x1536.jpg 1128w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour-600x817.jpg 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Thomas-Tour.jpg 1315w" sizes="(max-width: 220px) 100vw, 220px" /></div><div class="testi-name-degree"><p class="degree">Thomas Tour - Chef de projet Web</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-433af4f"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">Zakaria est un formateur très pragmatique qui fournit des conseils pratiques, motivants et bénéfiques. Il partage ses connaissances et compétences et cela m'aide dans mon évolution</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="169" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-169x300.jpg" class="attachment-medium size-medium wp-image-19517" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-169x300.jpg 169w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-576x1024.jpg 576w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-768x1365.jpg 768w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-864x1536.jpg 864w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-1152x2048.jpg 1152w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye-600x1067.jpg 600w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Temoignage-Aissata-Ndiaye.jpg 1242w" sizes="(max-width: 169px) 100vw, 169px" /></div><div class="testi-name-degree"><p class="degree">Aissata Ndiaye - Consultante Web</p></div></div></div></div></div><div class="swiper-slide"><div class="tpc-testimonial-item elementor-repeater-item-fb6e931"><div class="edubin-testi-single"><div class="testi-icon-wrap"><svg
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</svg></div><div class="testi-content"><p class="client-say">J’ai eu le plaisir de suivre une formation avec Zakaria dans le domaine de la conception, réalisation et exploitation de sites sur internet. Zakaria par son professionnalisme, sa pédagogie, son écoute, son acuité face aux questions posées et sa réactivité m’a permis de répondre efficacement à mes besoins. Ainsi, je recommande vivement des formations animées par Zakaria.</p></div><div class="testi-thum-degree-wrap"><div class="testi-img"><img loading="lazy" decoding="async" width="300" height="300" src="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Pascal-Lagoutte-300x300.png" class="attachment-medium size-medium wp-image-19550" alt="" srcset="https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Pascal-Lagoutte-300x300.png 300w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Pascal-Lagoutte-150x150.png 150w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Pascal-Lagoutte-100x100.png 100w, https://www.lafabriquedubusiness.com/wp-content/uploads/2025/01/Pascal-Lagoutte.png 400w" sizes="(max-width: 300px) 100vw, 300px" /></div><div class="testi-name-degree"><p class="degree">Pascal Lagoutte - Consultant Freelance en fusion/acquisition</p></div></div></div></div></div></div></div><div class="testi-pagination swiper-pagination"></div></div> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Derrière </span><span class="dbl__title dbl-title_2" >La Fabrique du Business</span></h2></div> </div>
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<p>Je suis Zakaria Cherkaoui, <strong>formateur et consultant en IA, SEO et copywriting.</strong></p><p>J’ai travaillé avec des organismes de formation reconnus comme <strong>LiveMentor</strong> et <strong>OpenClassrooms</strong>, et j’ai également réalisé des prestations dans ces trois domaines.</p><p>Cette double expérience, pédagogique et opérationnelle, m’a permis d’observer une difficulté récurrente chez beaucoup d’indépendants :</p><ul><li>ils ont une expertise réelle, mais ils ne savent pas toujours comment la transformer en acquisition régulière.</li><li>Ils savent accompagner leurs clients.</li><li>Ils savent résoudre des problèmes.</li><li>Ils ont des idées, des méthodes, des convictions.</li></ul><p><strong>Mais leur contenu reste souvent dispersé, leur site ne convertit pas assez, leur SEO manque de stratégie et leur usage de l’IA reste superficiel.</strong></p><p>C’est pour répondre à ce problème que j’ai construit cette approche avec La Fabrique du Business : une méthode simple, structurée et orientée business pour relier l’IA, le SEO et le copywriting à un objectif concret : générer plus de demandes entrantes.</p><p>Ma conviction est simple : l’expertise ne doit pas rester enfermée dans des appels, des missions ou des notes personnelles. <strong>Elle peut devenir un actif d’acquisition durable.</strong></p> </div>
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<div class="tpc-double_heading"><h2 class="dbl__title-wrapper"><span class="dbl__title dbl-title_1">Contenus </span><span class="dbl__title dbl-title_2">gratuits<span class="shape-bg"><span class="shape__svg"><svg
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