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				<article id="post-946" class="post-946 page type-page status-publish hentry">

				
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				<div class="et_pb_text_inner"><h1>Bachelor Marketing digital</h1>
<p>Titre certifié Niveau 6 (EU) au RNCP &#8211; Responsable de la performance commerciale et du marketing digital -enregistré au <a href="https://www.francecompetences.fr/recherche/rncp/36485/">Répertoire national des certifications professionnelles RNCP 364</a><a href="https://www.francecompetences.fr/recherche/rncp/36485/">85</a> par arrêté du ministre du 01/06/2022 et publié au Journal officiel du 17/05/2023, code NSF 312.</p>
<p>Avec <a href="https://idelca.fr/formation/bachelor-marketing-digital/?_gl=1*1x66jcf*_up*MQ..*_ga*MTYzMzc5MDQyMy4xNzIyMDAxMTI1*_ga_WT5S6L35VM*MTcyMjAwMTEyMi4xLjEuMTcyMjAwMTEyMy4wLjAuMA..">IDELCA</a> Business School Certificateur et partenaire</p></div>
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				<div class="et_pb_text_inner"><p>Le centre de gravité de la fonction marketing s’est déplacé du produit vers le client; de ce fait, les domaines d’application du marketing opérationnel se complexifient et se multiplient dans l’ensemble des secteurs d’activité, tant au niveau national qu’international. On parle aujourd’hui de parcours clients, de consomm’acteurs, etc. Les compétences en vente et marketing fusionnement pour développer le multi canal et la réactivité par rapport à l’évolution des besoins des clients. Ces tendances se renforcent avec l’émergence des stratégies digitales et de l’expérience client au cœur du dispositif.</p>
<p>Aux outils traditionnels d’étude et de définition des 4 P (produit, prix, place, promotion) ou mix produit, viennent s’ajouter des outils de conquête, de traitement, d’analyse et de renouvellement de l’information client. En pleine transformation digitale, les entreprises doivent recruter des « talents numériques » dépassant la stricte fonction marketing. Le modèle économique s’hybride entre achat sur le net et lieux d’expérience utilisateur. Les entreprises, notamment dans le secteur de la grande distribution ont besoin d’ « accompagnateurs / commerciaux / conseillers / expérimentateurs / psychologue du besoin ».Il leur faut donc recruter des personnes qui au-delà des « hard skill », ont développer des « soft skill » car l’humain fait la différence dans la relation à l’autre.</p></div>
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				<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img fetchpriority="high" decoding="async" width="2592" height="1944" src="https://www.institutlaforbine.com/wp-content/uploads/2022/12/100_3800.jpg.webp" alt="" title="100_3800" srcset="https://www.institutlaforbine.com/wp-content/uploads/2022/12/100_3800.jpg.webp 2592w,https://www.institutlaforbine.com/wp-content/uploads/2022/12/100_3800-1280x960.jpg.webp 1280w,https://www.institutlaforbine.com/wp-content/uploads/2022/12/100_3800-980x735.jpg.webp 980w,https://www.institutlaforbine.com/wp-content/uploads/2022/12/100_3800-480x360.jpg.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2592px, 100vw" class="wp-image-266" /></span>
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				<div class="et_pb_text_inner"><p style="text-align: center;">Dernière mise à jour le 13-05-26</p></div>
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				<div class="et_pb_text_inner"><h3>Objectifs et débouchés</h3></div>
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				<div class="et_pb_text_inner"><p class="_04xlpA direction-ltr align-justify para-style-body"><span class="JsGRdQ">Le Responsable Marketing Commercial est un spécialiste de conquête et de la fidélisation des clients.</span></p>
<p class="_04xlpA direction-ltr align-justify para-style-body"><span class="JsGRdQ">Ses domaines d’intervention couvrent une large palette de métiers cadres, tous ont un objectif commun : suivre et mettre en application les axes stratégiques des directions marketing et commerciales auxquelles ils sont généralement rattachés.</span></p></div>
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				<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img decoding="async" width="1200" height="800" src="https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-8.jpg.webp" alt="" title="Institut_La_Forbine-8" srcset="https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-8.jpg.webp 1200w,https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-8-980x653.jpg.webp 980w,https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-8-480x320.jpg.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-547" /></span>
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				<div class="et_pb_text_inner"><h3>Les contrats d&rsquo;alternance</h3></div>
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				<div class="et_pb_text_inner"><h5>Objectif :</h5>
<p>Favoriser l’insertion ou la réinsertion professionnelle par l’acquisition d’un diplôme.</p>
<h5>Fonctionnement :</h5>
<p>Le jeune salarié étudie deux jours par semaine à l’Institut La Forbine et travaille en entreprise les autres jours. Un tuteur au sein de l’entreprise l’accueille, l’aide, et l’informe pendant toute la durée de la formation.</p>
<h5>Type de Contrat :</h5>
<p>Contrat de Professionnalisation ou d’Apprentissage sur 12 mois.</p>
<h5>Tuteur :</h5>
<p><a href="https://www.institutlaforbine.com/wp-content/uploads/2023/09/Ajouter-un-titre-2.png.webp">Le tuteur</a> est choisi au sein de l’entreprise par l’employeur. Il guide le jeune salarié et assure la liaison avec l’Institut La Forbine.</p></div>
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				<div class="et_pb_text_inner"><h3>Conditions d&rsquo;admission</h3></div>
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				<div class="et_pb_text_inner"><ul>
<li>Tests de positionnement</li>
<li>Admission après étude du dossier de candidature et entretien de motivation &#8211; Une réponse est rendue dans les 15 jours</li>
<li>En cas d&rsquo;échec au premier tour un rattrapage est possible en fonction des blocs de compétences validés</li>
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				<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img decoding="async" width="1200" height="800" src="https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-11.jpg.webp" alt="" title="Institut_La_Forbine-11" srcset="https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-11.jpg.webp 1200w,https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-11-980x653.jpg.webp 980w,https://www.institutlaforbine.com/wp-content/uploads/2023/02/Institut_La_Forbine-11-480x320.jpg.webp 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1200px, 100vw" class="wp-image-548" /></span>
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				<div class="et_pb_text_inner"><h3>Les atouts de l&rsquo;ILF</h3></div>
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				<div class="et_pb_text_inner"><ul>
<li>Une aide importante et un accompagnement constant dans votre recherche d’entreprise (vous n’êtes pas seul pour cette recherche d’emploi)</li>
<li>Des entreprises et partenaires sérieux avec lesquels nous travaillons</li>
<li>Des enseignants compétents et qualifiés</li>
<li>Un enseignement de qualité pour une réussite à l’examen</li>
<li>Un suivi pédagogique permanent en entreprise</li>
<li>2 centres de formation (à Aubagne et Aix-en-Provence)</li>
<li>Un cadre exceptionnel</li>
</ul></div>
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				<div class="et_pb_text_inner"><h3>Les débouchées</h3></div>
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<p>. Chef de projets marketing</p>
<p>. Responsable des études marketing</p>
<p>. Chargé d’études marketing</p>
<p>. Commercial Responsable commercial</p>
<p>. Chef de produit</p>
<p>. Chargé de communication</p>
<p>. Responsable de la performance &#8230;..</p>
</div></div>
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				<div class="et_pb_text_inner"><h3>Plan de formation</h3></div>
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<h3>Marketing Multicanal</h3>
</div>
<ul>
<li>Participation à la mise en place de la stratégie et de la politique marketing de l’entreprise. Etre capable d’analyser un marché. Assurer le lancement d’un nouveau produit/service. Assurer un plan média multicanal.</li>
<li>Marketing Stratégique opérationnel</li>
<li>Marketing des services</li>
<li>Analyse du comportement du consommateur</li>
<li>Marketing Digital</li>
<li>Analyse et optimisation de l&rsquo;expérience client</li>
<li>Identité de marque</li>
<li>Marketing évènementiel</li>
<li>communication stratégique et plan média</li>
<li>Marketing de l&rsquo;innovation</li>
</ul>
</td>
<td style="width: 50%; vertical-align: top;">
<h3>Performance commerciale</h3>
<ul>
<li>De l&rsquo;orientation stratégique eu plan commercial opérationnel</li>
<li>Développer un plan de prospection et fidélisation multicanal</li>
<li>Techniques de négociation</li>
<li>Tableaux de bord de gestion commerciale</li>
<li>Calculer la rentabilité d&rsquo;un produit ou d&rsquo;un service</li>
</ul>
</td>
</tr>
<tr>
<td style="width: 50%; vertical-align: top;">
<div>
<h3>Digital opérationnel</h3>
</div>
<ul>
<li class="_04xlpA direction-ltr align-start para-style-body"><span class="JsGRdQ">Design et conception d&rsquo;un site web</span></li>
<li>Analyse d&rsquo;audience et optimisation du référencement</li>
<li>Mise en place logistique e-commerce</li>
<li>Social média et community management</li>
<li>Création de contenu photo / vidéo</li>
</ul>
</td>
<td style="width: 50%; vertical-align: top;">
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<h3 class="_04xlpA direction-ltr align-end para-style-title"><span class="JsGRdQ">Management de </span><span class="JsGRdQ">L’équipe </span></h3>
</div>
<ul>
<li class="_04xlpA direction-ltr align-end para-style-body"><span class="JsGRdQ">Pilotage de projet</span></li>
<li>Management d&rsquo;équipe</li>
<li>Animation de groupe</li>
<li>Digital business english</li>
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<p>&nbsp;</p></div>
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				<div class="et_pb_text_inner"><p>Formation en contrat d’alternance ou stage en alternance 2 jours école / 3 jours entreprise.</p>
<p>Le <strong>Bachelor marketing digital</strong> permet de valider le titre de « RESPONSABLE DE LA PERFORMANCE COMMERCIALE ET DU MARKETING DIGITAL » <strong>reconnu par l’Etat au niv  </strong>6 européen) Délivré par l’autorité certificatrice GMD IDELCA, enregistré au <a href="https://www.francecompetences.fr/recherche/rncp/36485/">Répertoire national des certifications professionnelles RNCP 364</a><a href="https://www.francecompetences.fr/recherche/rncp/36485/">85</a> par arrêté du ministre du 01/06/2022 et publié au Journal officiel du 17/05/2023, code NSF 312.</p>
<p>Le bachelor marketing est aussi accessible par la voie de la <a href="https://idelca.fr/vae-a-montpellier/">VAE (Validation des acquis de l’expérience</a>) et par blocs de compétence. <a href="https://vae.gouv.fr/">France VAE | Bienvenue sur le portail de la VAE</a></p>
<p>Pour toutes les démarches administratives, merci de vous rapprocher directement de notre équipe et pour en savoir plus sur les différents niveaux de rémunération, <a href="https://www.alternance-professionnelle.fr/salaire-apprenti/" target="_blank" rel="noopener noreferrer">cliquez ici.</a></p></div>
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