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<h1 class="entry-title heading-1 col-lg-10 col-lg-offset-1">Une agence SEA & Social Ads <br><span>experte en stratégies basées sur la data</span></h1>
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<p><strong>Empirik, <a href="https://www.empirik.fr/agence-sea-social-ads/agence-sea-google-ads-lyon/" > agence SEA et Social Ads basée à Lyon</a> s'engage à concevoir et déployer des campagnes sur-mesure, optimisées par vos données, pour atteindre et dépasser vos objectifs business.</strong>
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class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2023/05/bien-prevoir-carousel.png" alt="Logo Bien Prévoir Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="24 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2023/05/Huttopia-carousel.png" alt="Logo Huttopia Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="25 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Feu-Vert.png" alt="Logo Feu Vert Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="26 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Uitsem.png" alt="Logo Uitsem Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="27 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Clubic.png" alt="Logo Clubic Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="28 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Descours-Cabaud.png" alt="Logo Descours & Cabaud Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="29 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2024/04/sinotec.png" alt="Logo Sinotec Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="30 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Nutrisens-Logo.png" alt="Logo Nutrisens Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="31 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Aldes-Logo.png" alt="Logo Aldes Carrousel" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="32 of 32"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://www.empirik.fr/wp-content/uploads/2025/01/Everial-Logo.png" alt="Logo Everial Carrousel" /></figure></div> </div>
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<h2 class="heading-2 our-vision-widget-title" data-bloc="vision">Notre vision : des campagnes SEA & Social Ads performantes grâce à vos données 1st party</h2> </div>
<div class="ours-goals-widget-wrapper --columns-50-50">
<div>
<p><p>A l’ère de l’automatisation (à l’instar des campagnes Performance Max de Google), une parfaite <strong>maîtrise de la chaîne de valeur de la donnée 1st party</strong> sera le facteur X qui vous permettra d’<strong>atteindre vos objectifs de rentabilité</strong> : </p></p><p><ul>
<li style="margin-bottom : 0.5em">
<strong>Des flux de données produits riches</strong> multiplient vos opportunités de visibilité sur les campagnes orientées Shopping</li>
<li style="margin-bottom : 0.5em">
<strong>Vos données CRM</strong> permettent d’identifier des segments d’audience que l’on peut adresser de façon personnalisée sur les différentes plate-formes
</li>
<li style="margin-bottom : 0.5em">
<strong><a href="https://www.empirik.fr/agence-analytics/">Un tracking analytics</a> enrichi</strong> avec des conversions et micro-conversions nourrit les algorithmes publicitaires avec des signaux d’intérêts</li>
<li style="margin-bottom : 0.5em">
<strong>Le déploiement d’un <a href="https://www.empirik.fr/nos-ressources/article/tout-comprendre-du-tracking-server-side-definition-applications-et-solutions/">tracking server-side</a></strong> pallie aux déperditions de collecte liées aux AdBlocks (30% des internautes français) et à la fin des cookies tiers sur Apple, Firefox et bientôt Chrome.</li>
<li style="margin-bottom : 0.5em">
<strong>La réconciliation et la visualisation des différentes sources de données</strong> (médias, CRM, Analytics) facilitent l’identification des audiences en sous et sur-performance</li>
</ul>
</p> </div>
<div>
<p><ul>
<li style="margin-bottom : 0.5em"><strong>L’analyse des comportements et des parcours des internautes</strong> fournit des <a href="https://www.empirik.fr/agence-cro/">insights CRO</a> pour booster le taux de conversion de votre dispositif publicitaire
</li>
<li style="margin-bottom : 0.5em">
<strong>L'exploitation des données SEO</strong> permettra de mutualiser les actions et de déployer vos actions SEA en synergie avec le <a href="https://www.empirik.fr/agence-seo/">SEO</a>.
</ul>
</p><p><p>L’exploitation de la data dans le cadre des campagnes SEA et Social Ads ne doit pas pour autant s’affranchir des <strong>contraintes liées au RGPD</strong>. Le déploiement de campagnes paid doit impérativement s’accompagner des actions suivantes : </p>
<ul>
<li style="margin-bottom : 0.5em">
<strong>Le pilotage du taux d’optin sur les bandeaux cookies</strong> via des CMP comme Didomi afin d’obtenir le consentement nécessaire à l’exploitation des données personnelles</li>
<li style="margin-bottom : 0.5em"><strong>L’exploitation des alternatives analytics exemptée</strong> du recueil de consentement (Piano/ AT Internet, Piwik Pro, etc) afin de disposer d’une vue macro des comportements des utilisateurs en provenance des leviers payants.
</li>
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Google Ads </h3>
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Facebook Ads </h3>
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Amazon Ads </h3>
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LinkedIn Ads </h3>
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</span>
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Pinterest Ads </h3>
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<i class="icon-Disc"></i>
</span>
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Display </h3>
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<div class="testimonial-slide__content">
<div>
<p class="testimonial-slide__name">
Juliette </p>
<p class="testimonial-slide__job">
Team Leader Paid </p>
</div>
<div>
<!-- Paragraphes -->
<p>
En une dizaine d'années, j'ai vu nos savoir-faire évoluer au rythme des algorithmes, des fonctionnalités des plateformes et des réglementations. Mais une ligne directrice demeure, celle de la cohérence et de la pertinence tout au long du parcours de l'internaute, de l'intention à la destination. <br><br>
Alors on cultive les synergies avec le SEO pour une vision search unifiée ; on conseille sur des dispositifs d'acquisition alignés à vos objectifs ; on fait preuve de créativité pour des messages impactants ; on accorde de l'importance au tunnel de conversion parce que même les meilleures stratégies seront peu efficaces si l'internaute se perd en fin de course ; et surtout on nourrit les algorithmes avec de la bonne data (la vôtre en particulier). "Better with data" prend tout son sens à l'ère de l'automatisation et de la suppression des cookies tiers. Certes, les données ont toujours été utiles pour le suivi de la performance mais elles sont devenues cruciales à chaque étape d'une stratégie d'acquisition.
</p>
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<h2 class='heading-2' id='une-methodologie-sea-infaillible' data-bloc="methodo" >Une méthodologie SEA infaillible</h2>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-3a22ff2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a22ff2" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c25b975" data-id="c25b975" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-154684c elementor-widget elementor-widget-alternate-grid-2" data-id="154684c" data-element_type="widget" data-settings="{"item_lottie_loop":"yes"}" data-widget_type="alternate-grid-2.default">
<div class="elementor-widget-container">
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<div class="col-md-10 col-md-offset-1 alternate-grid-widget-container">
<div class="alternate-grid-widget-wrapper">
<div class='alternate-grid-item --is-reverted'>
<div class="alternate-grid-item__image">
<div class="alternate-grid-item__lottie lottie-animation" data-loop="yes" data-path="https://www.empirik.fr/wp-content/uploads/2023/06/Plan-Medias.json"></div>
</div>
<div class="alternate-grid-item__content">
<div>
<span class="alternate-grid-item__counter">
01 </span>
<p class='alternate-grid-item__title'>
Définir </p>
</div>
<p class="alternate-grid-item__text">
La première étape de notre accompagnement consiste à <strong>s’immerger dans votre contexte business, marketing et digital</strong> : quels segments d’audiences cibler ? quels produits ou services promouvoir et avec quels messages ? quels temps forts ? quel ROI atteindre ?
Nous allons ensuite<strong> identifier vos potentiels d’audience</strong> par segment sur les différentes plates-formes pour construire <strong>un plan média</strong> qui définit les objectifs de rentabilité par campagne et leur calendrier de diffusion.
Nous nous assurons enfin de <strong>la qualité des assets créatifs</strong> (visuels, vidéos, landing pages) et de leur adéquation au plan média envisagé. </p>
<div class="alternate-grid-item__subtitle">
Nos offres d’audits </div>
<ul class="alternate-grid-item__list">
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --orange">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Audit SEA & Social Ads </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --blue-dark">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Plan média </p>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-5da826c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5da826c" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f5bb3d" data-id="4f5bb3d" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
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<div class="elementor-widget-container">
<div class="elementor-spacer">
<div class="elementor-spacer-inner"></div>
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</div>
<div class="elementor-element elementor-element-0b4e0aa elementor-widget elementor-widget-alternate-grid-2" data-id="0b4e0aa" data-element_type="widget" data-settings="{"item_lottie_loop":"yes"}" data-widget_type="alternate-grid-2.default">
<div class="elementor-widget-container">
<div class="alternate-grid-widget container">
<div class="col-md-10 col-md-offset-1 alternate-grid-widget-container">
<div class="alternate-grid-widget-wrapper">
<div class='alternate-grid-item'>
<div class="alternate-grid-item__image">
<div class="alternate-grid-item__lottie lottie-animation" data-loop="yes" data-path="https://www.empirik.fr/wp-content/uploads/2023/06/Socials.json"></div>
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<div class="alternate-grid-item__content">
<div>
<span class="alternate-grid-item__counter">
02 </span>
<p class='alternate-grid-item__title'>
Déployer </p>
</div>
<p class="alternate-grid-item__text">
Nous nous occupons de <strong>paramétrer les différentes campagnes sur les plates-formes</strong> choisies : structuration, ciblage des mots-clés et des audiences, rédaction des annonces, création des bannières et définition des budgets et des objectifs de CPA.
Nous intervenons également sur toutes les <strong>problématiques data liées aux campagnes</strong> : intégration et optimisation intelligente de vos flux produits, vérification de la fiabilité et de la conformité du tracking analytics, création de pipelines de données. </p>
<div class="alternate-grid-item__subtitle">
Nos offres d’optimisation </div>
<ul class="alternate-grid-item__list">
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --yellow">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Set-up de campagnes </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --beige">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Plan de taggage </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --blue">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Conformité RGPD </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --orange">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Pipeline de données </p>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
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<div class='alternate-grid-item --is-reverted'>
<div class="alternate-grid-item__image">
<div class="alternate-grid-item__lottie lottie-animation" data-loop="yes" data-path="https://www.empirik.fr/wp-content/uploads/2023/06/Tableaux-de-bord-SEA.json"></div>
</div>
<div class="alternate-grid-item__content">
<div>
<span class="alternate-grid-item__counter">
03 </span>
<p class='alternate-grid-item__title'>
Piloter </p>
</div>
<p class="alternate-grid-item__text">
<strong>Nous créons des tableaux de bord Looker Studio</strong> pour vous partager en temps réel et de façon simple et visuelle <strong>l’impact des campagnes sur vos objectifs business</strong>. Ces outils nous servent également à <strong>piloter et à améliorer de façon continue la performance des actions paid</strong> grâce à une analyse en profondeur des différentes variables de campagnes (critères de ciblage, mots-clés, créations graphiques, annonces, période de diffusion…).
Nous pouvons également si nécessaire travailler sur <strong>l’optimisation du taux de conversion</strong> de vos landing pages via l’A/B Testing.
Nous formons enfin vos équipes si vous souhaitez <strong>internaliser la compétence de pilotage de campagnes paid.</strong> </p>
<div class="alternate-grid-item__subtitle">
Nos offres d’améliorations continues </div>
<ul class="alternate-grid-item__list">
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --beige">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Tableaux de bord </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --blue">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Pilotage de la performance </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --blue-dark">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
Formation </p>
</li>
<li class="alternate-grid-item__list-item">
<span class="alternate-grid-item__chip --yellow">
<svg xmlns="http://www.w3.org/2000/svg" width="22" height="18" fill="none"><path stroke="#000" stroke-linecap="round" stroke-linejoin="round" stroke-width="3" d="M2 9.837 8.163 16S15.058 7.467 20 2"/></svg>
</span>
<p class='alternate-grid-item__list-text'>
<a href="https://www.empirik.fr/agence-cro/">
A/B Testing </a>
</p>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
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<div class="elementor-widget-container">
<div class="widget-partner-cards">
<div class="container">
<button class="widget-partner-cards_button embla__button--prev" type="button" aria-label="previous"><i class="icon icon-Caret-left icon-32"></i></button>
<button class="widget-partner-cards_button embla__button--next" type="button" aria-label="next"><i class="icon icon-Caret-right icon-32"></i></button>
<div class="widget-partner-cards_viewport">
<div class="widget-partner-cards_container">
<div class="widget-partner-cards_slide">
<div class="partner-card">
<div class="partner-card_tags">
<span class="tag tag--yellow">SEA</span> </div>
<div class="partner-card_logo">
<img decoding="async" src="https://www.empirik.fr/wp-content/uploads/2025/01/Logo-Auvergne-Rhone-Alpes-Entreprises.jpg" alt="Logo Auvergne Rhône-Alpes Entreprises" />
</div>
<div class="partner-card_quote">
<img decoding="async" src="https://www.empirik.fr/wp-content/themes/empirik/build/assets/images/widget/quote-mark.svg" width="32" height="24" />
<p class="partner-card_quote-content">
Grand professionnalisme et équipe très réactive. Empirik est expert de la communication digitale, un domaine qui évolue vite et pour lequel il est bon d’être accompagné. L’équipe nous a aidé pour le lancement de plusieurs événements territoriaux sur LinkedIn avec une approche ciblée et du sponsoring payant. Je recommande vivement leurs prestations.
</p>
<div class="partner-card_quote-wrapper">
<div>
<div class="partner-card_quote-photo">
<img decoding="async" src="https://www.empirik.fr/wp-content/uploads/2023/05/PhotoTemoignagneAuvergne.jpg" alt="" width="64" height="64" />
</div>
</div>
<div>
<span class="partner-card_quote-author">
Hugo Joyeux </span>
<span class="partner-card_quote-job">
Chargé de projet communication </span>
</div>
</div>
</div>
</div>
</div>
<div class="widget-partner-cards_slide">
<div class="partner-card">
<div class="partner-card_tags">
<span class="tag tag--yellow">SEA</span> </div>
<div class="partner-card_logo">
<img decoding="async" src="https://www.empirik.fr/wp-content/uploads/2025/01/Logo-de-La-France-Mutualiste.png" alt="Logo de La France Mutualiste" />
</div>
<div class="partner-card_quote">
<img decoding="async" src="https://www.empirik.fr/wp-content/themes/empirik/build/assets/images/widget/quote-mark.svg" width="32" height="24" />
<p class="partner-card_quote-content">
Nous sommes ravis de travailler avec Empirik, une équipe toujours disponible qui se donne à fond et apporte régulièrement de nouvelles idées pour améliorer nos campagnes payantes. En plus d’améliorer nos performances, l’équipe est humaine, accessible et très flexible ce qui est un vrai plus pour notre activité. </p>
<div class="partner-card_quote-wrapper">
<div>
<div class="partner-card_quote-photo">
<img decoding="async" src="https://www.empirik.fr/wp-content/uploads/2023/05/Masque_PhotoTemoignageLFM.jpg" alt="" width="64" height="64" />
</div>
</div>
<div>
<span class="partner-card_quote-author">
Delphine Daviet </span>
<span class="partner-card_quote-job">
Cheffe de projet digital </span>
</div>
</div>
</div>
</div>
</div>
<div class="widget-partner-cards_slide">
<div class="partner-card">
<div class="partner-card_tags">
<span class="tag tag--yellow">Data</span><span class="tag tag--yellow">SEA</span><span class="tag tag--yellow">SEO</span> </div>
<div class="partner-card_logo">
<img decoding="async" src="https://www.empirik.fr/wp-content/uploads/2025/01/Logo-de-Peugeot.png" alt="Logo de Peugeot" />
</div>
<div class="partner-card_quote">
<img decoding="async" src="https://www.empirik.fr/wp-content/themes/empirik/build/assets/images/widget/quote-mark.svg" width="32" height="24" />
<p class="partner-card_quote-content">
Nous sommes accompagnés par Empirik depuis déjà 3 ans sur nos besoins en SEO, SEA, plan de marquage et analyse de données. Nous apprécions tout particulièrement cette agence à taille humaine pour leur réactivité, agilité et disponibilité, nous permettant de réellement collaborer en toute transparence. Empirik est force de conseil aussi bien pour nos problématiques nationales qu'internationales. </p>
<div class="partner-card_quote-wrapper">
<div>
<div class="partner-card_quote-photo">
<img loading="lazy" decoding="async" src="https://www.empirik.fr/wp-content/uploads/2023/05/Masque_PhotoTemoignage-PS.jpg" alt="" width="64" height="64" />
</div>
</div>
<div>
<span class="partner-card_quote-author">
Xavier Emonin </span>
<span class="partner-card_quote-job">
Group E-Commerce Director </span>
</div>
</div>
</div>
</div>
</div>
<div class="widget-partner-cards_slide">
<div class="partner-card">
<div class="partner-card_tags">
<span class="tag tag--yellow">SEA</span><span class="tag tag--yellow">SEO</span> </div>
<div class="partner-card_logo">
<img decoding="async" src="https://www.empirik.fr/wp-content/uploads/2025/01/Logo-de-Descours-et-Cabaud.png" alt="Logo de Descours et Cabaud" />
</div>
<div class="partner-card_key_figures">
<p class="partner-card_key_figure">
<span>+ 20% </span>
de trafic </p>
<p class="partner-card_key_figure">
<span>3x</span>
plus de ROAS que les objectifs </p>
</div>
<div class="partner-card_quote">
<img decoding="async" src="https://www.empirik.fr/wp-content/themes/empirik/build/assets/images/widget/quote-mark.svg" width="32" height="24" />
<p class="partner-card_quote-content">
Empirik nous accompagne depuis 18 mois sur nos besoins en référencement naturel et payant. Leur expertise, leur professionnalisme et leurs conseils nous ont permis d'obtenir d'excellents résultats largement au niveau de nos attentes que ce soit en SEO et en SEA. Ils sont un partenaire précieux pour notre croissance digitale. </p>
<div class="partner-card_quote-wrapper">
<div>
<div class="partner-card_quote-photo">
<img loading="lazy" decoding="async" src="https://www.empirik.fr/wp-content/uploads/2024/11/photo-karine.jpg" alt="" width="64" height="64" />
</div>
</div>
<div>
<span class="partner-card_quote-author">
Karine Taulelle </span>
<span class="partner-card_quote-job">
Directrice marketing digital </span>
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<span class="tag tag--yellow">SEA</span><span class="tag tag--yellow">SEO</span> </div>
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<p class="partner-card_key_figure">
<span>+481%</span>
De visites en un an </p>
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<img decoding="async" src="https://www.empirik.fr/wp-content/themes/empirik/build/assets/images/widget/quote-mark.svg" width="32" height="24" />
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Chez Maréchal Fraîcheur, nous proposons des paniers de produits locaux aux habitants de Lyon. Pour accroître notre activité, Empirik nous a aidés à optimiser notre visibilité en ligne lors de la migration de notre site e-commerce.
Grâce à leur expertise en SEO, SEA et web analytics, nous avons structuré notre stratégie digitale, amélioré notre référencement et maximisé nos performances publicitaires. Résultat : plus de visibilité et de trafic.
Au-delà des chiffres, nous avons apprécié leur accompagnement personnalisé, leur réactivité et leurs conseils. Merci à toute l’équipe pour leur engagement ! </p>
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<div>
<span class="partner-card_quote-author">
Agathe Béraud </span>
<span class="partner-card_quote-job">
Responsable marketing & communication </span>
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</div>
</div>
</div>
</div>
</div>
</div>
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<h2 class='heading-2'>Le SEA en synergie avec nos autres expertises</h2> </div>
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SEA & SEO </p>
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<p><p>Le SEA et le SEO sont 2 leviers cousins au service d’un objectif commun : <strong>développer la part de voix d’une marque au sein des pages de résultats des moteurs de recherche</strong> (SERPs). Les actions SEO et SEA doivent impérativement être coordonnées afin de <strong>rationaliser les efforts et partager les insights</strong>. Ainsi, le ciblage des mots-clés SEA peut s’appuyer sur l’analyse des mots-clés SEO. L’optimisation sémantique et technique d’un site (structure Hn, webperf…) aura également un impact positif sur les 2 leviers</p></p>
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SEA & CRO
</p>
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<p><p>Dans l’équation de la performance digitale, la <strong>capacité de votre site à convertir</strong> est toute aussi importante que votre capacité à générer de l’audience. Si vous investissez 10 en acquisition payante, nous vous conseillons <strong>d’investir à mimima 2 voire 5 en CRO</strong>.
Dans un contexte d’<strong>inflation permanente des enchères</strong>, l’optimisation de la conversion est le principal levier qui peut vous permettre de <strong>maintenir vos objectifs de ROI</strong>. Les actions CRO (analyse des parcours utilisateurs, Heatmaps, sondages en ligne, A/B Testing) doivent donc être systématiquement envisagées en parallèle de vos campagnes SEA et Social Ads.</p></p>
</div>
</div>
<div class='accordion-item'>
<p class='accordion-item__title'>
SEA & Analytics
</p>
<div class='accordion-item__content'>
<p><p>Les problématiques Analytics sont présentes à <strong>chaque phase des initiatives SEA & Social Ads</strong>. Préalablement au lancement, notre équipe vérifie la bonne implémentation des <strong>micro-conversions et conversions prioritaires</strong> ainsi que l'adhésion du site aux <strong>principes de conformité RGPD</strong>. Durant l'implémentation des campagnes, nous enrichissons <strong>les flux produits</strong> et assurons le suivi précis des <strong>liens des campagnes</strong>. Par la suite, nous élaborons <strong>les tableaux de bord SEA & Social Ads</strong> via des solutions avancées de datavisualisation. En tant qu'<a href="https://www.empirik.fr/agence-analytics/">agence web data et analytics</a>, nous sommes également en mesure de développer des <strong>pipelines de données</strong> permettant de créer des expériences publicitaires personnalisées pour différents segments d'audience identifiés.</p></p>
</div>
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<p>Méthodologie <br/>sur mesure</p>
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</section>
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<h2 class='heading-2' id='la-boite-a-outils-du-sea' >La boîte à outils du SEA</h2>
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</div>
</div>
</div>
</div>
</section>
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Webinar “Publicité digitale sans cookies : quelles alternatives pour la personnalisation et la mesure ?” </a>
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</section>
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<h2 class="heading-2" data-bloc="derniers contenus">
Nos derniers contenus SEA </h2>
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Voir tous nos contenus SEA </a>
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Article </li>
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Conversion </li>
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Data </li>
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SEA </li>
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Tracking des Mentions sur les LLM : étude sur la volatilité des résultats sur Chat-GPT </h3>
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Comment le Sunburst révolutionne l’analyse des parcours sur votre site ? </h3>
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Webinar </li>
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Data </li>
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