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decoding="async" width="300" height="251" src="https://comdesindependants.com/wp-content/uploads/2022/09/Le-laboratoire-300x251.png" class="attachment-medium size-medium wp-image-1528" alt="Marketing-Le laboratoire" srcset="https://comdesindependants.com/wp-content/uploads/2022/09/Le-laboratoire-300x251.png 300w, https://comdesindependants.com/wp-content/uploads/2022/09/Le-laboratoire-768x644.png 768w, https://comdesindependants.com/wp-content/uploads/2022/09/Le-laboratoire.png 940w" sizes="(max-width: 300px) 100vw, 300px" /></div></div></div></div><div
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class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-default">Structurer son marketing pour développer son activité avec justesse.</h1></div></div><div
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class="elementor-widget-container"><p>Prendre soin de votre entreprise, affiner votre objectif, ajuster votre positionnement pour trouver votre place et assurer votre développement.</p></div></div></div></div><div
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class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Changer d'angle de vue, prendre de la hauteur</h2></div></div></div></div></div></section><section
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class="elementor-container elementor-column-gap-default"><div
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class="elementor-widget-container"><ul><li><h3>Étude de territoire</h3></li><li><h3>Positionnement</h3></li><li><h3>Ciblage</h3></li><li><h3>Développement</h3></li></ul></div></div><div
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<a
href="https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="Changer d'angle de vue" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU3MywidXJsIjoiaHR0cHM6XC9cL2NvbWRlc2luZGVwZW5kYW50cy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA5XC9DaGFuZ2VyLWRhbmdsZS1kZS12dWUucG5nIn0%3D">
<img
loading="lazy" decoding="async" width="940" height="788" src="https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue.png" class="attachment-full size-full wp-image-1573" alt="" srcset="https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue.png 940w, https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue-300x251.png 300w, https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue-768x644.png 768w" sizes="(max-width: 940px) 100vw, 940px" /> </a></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-151107a" data-id="151107a" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-747c082 elementor-widget elementor-widget-text-editor" data-id="747c082" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div
class="elementor-widget-container"><p>Consultants, praticiens, artisans, vous êtes votre propre « produit », la face à exposer, à faire briller, et l’émotion envahit souvent votre discours commercial.</p><p>L’étude marketing va vous permettre de refroidir le sujet, en adoptant une position méta, plus analytique, mieux maîtrisée :</p><ul><li>Observer son marché sous toutes ses facettes, repérer les espaces vides,</li><li>Comprendre l’environnement et les acteurs qui l’animent, et mieux voir vos différences,</li><li>Mettre en lumière vos spécificités pour investir un angle de développement,</li><li>Comprendre les besoins et déterminer des cibles,</li><li>Aligner votre projet à votre personnalité, à vos valeurs, à vos appétences.</li></ul></div></div><div
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class="elementor-widget-container"><h4><strong>Adresser votre offre à ceux qui ont besoin de vous, vous attendent, </strong></h4><h4><strong>permettra un développement juste et apaisé.</strong></h4></div></div><div
class="elementor-element elementor-element-e6afe29 elementor-widget elementor-widget-image" data-id="e6afe29" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div
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href="https://comdesindependants.com/wp-content/uploads/2022/09/Marketing-Les-caracteristiques-du-Cameleon.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="Marketing - Les caractéristiques du Caméléon" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU3NCwidXJsIjoiaHR0cHM6XC9cL2NvbWRlc2luZGVwZW5kYW50cy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA5XC9NYXJrZXRpbmctTGVzLWNhcmFjdGVyaXN0aXF1ZXMtZHUtQ2FtZWxlb24ucG5nIn0%3D">
<img
loading="lazy" decoding="async" width="940" height="788" src="https://comdesindependants.com/wp-content/uploads/2022/09/Marketing-Les-caracteristiques-du-Cameleon.png" class="attachment-full size-full wp-image-1574" alt="Approche marketing inspirée du Caméleon" srcset="https://comdesindependants.com/wp-content/uploads/2022/09/Marketing-Les-caracteristiques-du-Cameleon.png 940w, https://comdesindependants.com/wp-content/uploads/2022/09/Marketing-Les-caracteristiques-du-Cameleon-300x251.png 300w, https://comdesindependants.com/wp-content/uploads/2022/09/Marketing-Les-caracteristiques-du-Cameleon-768x644.png 768w" sizes="(max-width: 940px) 100vw, 940px" /> </a></div></div><div
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class="elementor-element elementor-element-5049017 elementor-hidden-phone elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="5049017" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default"><div
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class="elementor-divider" style="--divider-pattern-url: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' preserveAspectRatio='xMidYMid meet' overflow='visible' height='100%' viewBox='0 0 126 26' fill='black' stroke='none'%3E%3Cpath d='M46.8,7.8v11.5L36,18.6V7.8H46.8z M82.4,7.8L84,18.6l-12,0.7L70.4,7.8H82.4z M0,7.8l12,0.9v9.9H1.3L0,7.8z M30,7.8v10.8H19L18,7.8H30z M63.7,7.8L66,18.6H54V9.5L63.7,7.8z M89.8,7L102,7.8v10.8H91.2L89.8,7zM108,7.8l12,0.9v8.9l-12,1V7.8z'/%3E%3C/svg%3E");">
<span
class="elementor-divider-separator">
</span></div></div></div></div></div></div></section><section
class="elementor-section elementor-top-section elementor-element elementor-element-a796133 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="a796133" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-788f6b7" data-id="788f6b7" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-689ba2d elementor-hidden-phone elementor-widget elementor-widget-image" data-id="689ba2d" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div
class="elementor-widget-container">
<img
loading="lazy" decoding="async" width="150" height="150" src="https://comdesindependants.com/wp-content/uploads/2023/04/Separateur-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-image-2402" alt="Com des independants, accompagnement marketing et communication" /></div></div></div></div><div
class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c7e0fd1" data-id="c7e0fd1" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-0988313 elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="0988313" data-element_type="widget" data-e-type="widget" data-widget_type="spacer.default"><div
class="elementor-widget-container"><div
class="elementor-spacer"><div
class="elementor-spacer-inner"></div></div></div></div><div
class="elementor-element elementor-element-c77e43b elementor-widget elementor-widget-heading" data-id="c77e43b" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Quelques illustrations d'étapes dans l'accompagnement marketing</h2></div></div></div></div></div></section><section
class="elementor-section elementor-top-section elementor-element elementor-element-b028877 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="b028877" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2089d49" data-id="2089d49" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><section
class="elementor-section elementor-inner-section elementor-element elementor-element-c816293 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="c816293" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-346e169" data-id="346e169" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-7cbfa41 elementor-view-default elementor-widget elementor-widget-icon" data-id="7cbfa41" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"><div
class="elementor-widget-container"><div
class="elementor-icon-wrapper"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-angle-double-right"></i></div></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d2a0ac" data-id="7d2a0ac" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-164ac6c elementor-widget elementor-widget-heading" data-id="164ac6c" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Explorer son territoire pour affiner son positionnement</h3></div></div><div
class="elementor-element elementor-element-d74139f elementor-widget elementor-widget-text-editor" data-id="d74139f" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div
class="elementor-widget-container"><p>Observer, analyser, comprendre l’environnement dans lequel on évolue : comment est organisé le marché, qui sont les acteurs, comment prennent-ils la parole, quelles offres produisent-ils ?</p><p>Comprendre, c’est pouvoir choisir et prendre sa place, mettre en avant ses spécificités, ses valeurs pour affirmer son identité</p></div></div></div></div></div></section><section
class="elementor-section elementor-inner-section elementor-element elementor-element-2ea0774 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="2ea0774" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0702dd" data-id="f0702dd" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-78fb022 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="78fb022" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h4 class="elementor-flip-box__layer__title">
ETUDE DE TERRITOIRE : BILANS DE COMPENTENCES</h4><div
class="elementor-flip-box__layer__description">
Observer les différentes motivations<br>Comprendre les besoins, les épisodes et les conséquences pour adapter la réponse</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Territoire-Médiation.jpg"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"></div></div>
</a></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14e9d54" data-id="14e9d54" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-09c560f elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="09c560f" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h4 class="elementor-flip-box__layer__title">
ETUDE DE TERRITOIRE : HOME ORGANIZING</h4><div
class="elementor-flip-box__layer__description">
Produire une analyse qualitative de l'environnement concurrentiel pour<br>renforcer son identité et marquer sa place</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Territoire-Home-Organising.jpg"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"></div></div>
</a></div></div></div></div></div></div></section><div
class="elementor-element elementor-element-bfd8c65 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider" data-id="bfd8c65" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default"><div
class="elementor-widget-container"><div
class="elementor-divider">
<span
class="elementor-divider-separator"><div
class="elementor-icon elementor-divider__element">
<i
aria-hidden="true" class="far fa-check-circle"></i></div>
</span></div></div></div><section
class="elementor-section elementor-inner-section elementor-element elementor-element-389707b elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="389707b" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a1556d" data-id="1a1556d" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-71be041 elementor-view-default elementor-widget elementor-widget-icon" data-id="71be041" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"><div
class="elementor-widget-container"><div
class="elementor-icon-wrapper"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-angle-double-right"></i></div></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2229f0f" data-id="2229f0f" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-e486eac elementor-widget elementor-widget-heading" data-id="e486eac" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Affirmer son identité</h3></div></div><div
class="elementor-element elementor-element-0d18555 elementor-widget elementor-widget-text-editor" data-id="0d18555" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div
class="elementor-widget-container"><p>Créer sa plateforme de marque et son cercle d’or pour un ancrage solide. Lorsque l’on travaille seul, il arrive que l’on perde son objectif premier, ses valeurs, embarqué par des opportunités pas toujours appropriées ou par des peurs face à un manque de chiffre d’affaires. La plateforme, votre ADN agit comme une ancre pour ne pas perdre le fil et avancer dans le bon sens.</p></div></div></div></div></div></section><section
class="elementor-section elementor-inner-section elementor-element elementor-element-55a1d69 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="55a1d69" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b582059" data-id="b582059" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-c6cfc59 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="c6cfc59" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h4 class="elementor-flip-box__layer__title">
VOTRE PLATEFORME DE MARQUE : VOTRE ANCRAGE</h4><div
class="elementor-flip-box__layer__description">
Construire votre identité :<br>votre vision, vos valeurs, vos spécificités, ... pour garder le cap</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Territoire-Médiation.jpg"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"></div></div>
</a></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-513b3cc" data-id="513b3cc" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-39e30b6 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="39e30b6" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h4 class="elementor-flip-box__layer__title">
CERCLE D'OR : UNE METHODE EFFICACE</h4><div
class="elementor-flip-box__layer__description">
Orienter son positionnement en explorant son pourquoi. Un outil d'aide pour construire sa plateforme.</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Territoire-Home-Organising.jpg"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"></div></div>
</a></div></div></div></div></div></div></section><div
class="elementor-element elementor-element-3a8adc9 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider" data-id="3a8adc9" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default"><div
class="elementor-widget-container"><div
class="elementor-divider">
<span
class="elementor-divider-separator"><div
class="elementor-icon elementor-divider__element">
<i
aria-hidden="true" class="far fa-check-circle"></i></div>
</span></div></div></div><section
class="elementor-section elementor-inner-section elementor-element elementor-element-24052fb elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="24052fb" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e76367a" data-id="e76367a" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-c7a7407 elementor-view-default elementor-widget elementor-widget-icon" data-id="c7a7407" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"><div
class="elementor-widget-container"><div
class="elementor-icon-wrapper"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-angle-double-right"></i></div></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-682c5bd" data-id="682c5bd" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-f9181f1 elementor-widget elementor-widget-heading" data-id="f9181f1" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Connaitre ses cibles pour viser juste et développer sereinement</h3></div></div><div
class="elementor-element elementor-element-762bb27 elementor-widget elementor-widget-text-editor" data-id="762bb27" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div
class="elementor-widget-container"><p>Analyser les besoins, comprendre les enjeux pour vos cibles et en quoi vous leur serez utile, repérer les signaux faibles pour agir au bon moment et de manière juste.</p></div></div></div></div></div></section><section
class="elementor-section elementor-inner-section elementor-element elementor-element-287865c elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="287865c" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07a1808" data-id="07a1808" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-5891d50 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="5891d50" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-users-cog"></i></div></div><h4 class="elementor-flip-box__layer__title">
PROFILING DE CLIENTELE : CREER VOTRE PERSONA</h4><div
class="elementor-flip-box__layer__description">
Bien connaître ses cibles pour mieux les comprendre et ajuster son discours</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Territoire-Médiation.jpg"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"></div></div>
</a></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14dd96e" data-id="14dd96e" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-ab12f11 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="ab12f11" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-users-cog"></i></div></div><h4 class="elementor-flip-box__layer__title">
PROFILING : COMPRENDRE LES BESOINS</h4><div
class="elementor-flip-box__layer__description">
Observer et comprendre les signaux faibles de ses cibles pour ajuster ses offres et ses prises de parole.</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Territoire-Home-Organising.jpg"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"></div></div>
</a></div></div></div></div></div></div></section><div
class="elementor-element elementor-element-a998863 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider" data-id="a998863" data-element_type="widget" data-e-type="widget" data-widget_type="divider.default"><div
class="elementor-widget-container"><div
class="elementor-divider">
<span
class="elementor-divider-separator"><div
class="elementor-icon elementor-divider__element">
<i
aria-hidden="true" class="far fa-check-circle"></i></div>
</span></div></div></div><section
class="elementor-section elementor-inner-section elementor-element elementor-element-daff278 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no" data-id="daff278" data-element_type="section" data-e-type="section"><div
class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62429be" data-id="62429be" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-9a4f1a0 elementor-view-default elementor-widget elementor-widget-icon" data-id="9a4f1a0" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"><div
class="elementor-widget-container"><div
class="elementor-icon-wrapper"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-angle-double-right"></i></div></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ffdb39" data-id="0ffdb39" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-8ffc251 elementor-widget elementor-widget-heading" data-id="8ffc251" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Adapter sa stratégie en fonction de ses objectifs</h3></div></div><div
class="elementor-element elementor-element-dea823e elementor-widget elementor-widget-text-editor" data-id="dea823e" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div
class="elementor-widget-container"><p>Définir des objectifs SMART (Spécifiques, Mesurables, Atteignables, Réalistes, Temporels) pour avancer concrètement : objectifs de vente, objectifs de communications, autant d’éléments qui permettront de construire vos offres et votre stratégie de développement.</p></div></div></div></div></div></section><section
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class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef023ed" data-id="ef023ed" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-aeea6c3 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="aeea6c3" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-chess-king"></i></div></div><h3 class="elementor-flip-box__layer__title">
OBJECTIFS STRATEGIQUES</h3><h4 class="elementor-flip-box__layer__description">
Propulser sa stratégie en fonction des objectifs définis</h4></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Stratégie.jpg"><div
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class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-chart-line"></i></div></div><h4 class="elementor-flip-box__layer__title">
DEVELOPPEMENT</h4><div
class="elementor-flip-box__layer__description">
Construire des processus de développement<br>pour créer des tunnels de vente</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Développement.jpg"><div
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class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-chess-king"></i></div></div><h4 class="elementor-flip-box__layer__title">
DEPLOIEMENT</h4><div
class="elementor-flip-box__layer__description">
Élaborer des tactiques de présence<br>pour un développement efficient</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Stratégie.jpg"><div
class="elementor-flip-box__layer__overlay"><div
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</a></div></div></div><div
class="elementor-element elementor-element-448e3be elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="448e3be" data-element_type="widget" data-e-type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
class="elementor-flip-box__layer elementor-flip-box__front"><div
class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="far fa-image"></i></div></div><h4 class="elementor-flip-box__layer__title">
ARGUMENTATION</h4><div
class="elementor-flip-box__layer__description">
S'appuyer sur des études avérées<br>pour étayer son discours</div></div></div></div>
<a
class="elementor-flip-box__layer elementor-flip-box__back" href="http://comdesindependants.com/wp-content/uploads/2020/05/Marketing-illustration-Argumentation.jpg"><div
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</a></div></div></div></div></div></div></section></div></div></div></section><section
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class="elementor-container elementor-column-gap-default"><div
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class="elementor-widget-container"><div
class="elementor-spacer"><div
class="elementor-spacer-inner"></div></div></div></div></div></div></div></section><section
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class="elementor-container elementor-column-gap-default"><div
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class="elementor-widget-wrap"></div></div><div
class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18a4b84" data-id="18a4b84" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-a145dc0 elementor-widget elementor-widget-text-editor" data-id="a145dc0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div
class="elementor-widget-container"><p>Et vous ? Avez-vous des doutes sur votre positionnement ? Connaissez-vous parfaitement vos cibles ? Envisagez-vous un changement d’orientation ? Souhaitez-vous lancer un nouveau produit ? …</p></div></div></div></div><div
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class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32ea5e4a" data-id="32ea5e4a" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-43b26f81 elementor-view-default elementor-widget elementor-widget-icon" data-id="43b26f81" data-element_type="widget" data-e-type="widget" data-widget_type="icon.default"><div
class="elementor-widget-container"><div
class="elementor-icon-wrapper"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-question-circle"></i></div></div></div></div></div></div><div
class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41fdfc43" data-id="41fdfc43" data-element_type="column" data-e-type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-527de4a4 elementor-widget elementor-widget-heading" data-id="527de4a4" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">FAQ - Des réponses à propos des étapes pour construire sa stratégie marketing</h2></div></div><div
class="elementor-element elementor-element-20976144 elementor-widget elementor-widget-toggle" data-id="20976144" data-element_type="widget" data-e-type="widget" data-widget_type="toggle.default"><div
class="elementor-widget-container"><div
class="elementor-toggle"><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5461" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-5461" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">Pourquoi une étude de marché est essentielle lors de la création d’entreprise ?</a></h3><div
id="elementor-tab-content-5461" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-5461"><p>Une étude de marché permet de valider et/ou d’affiner votre idée avant de vous lancer. En tant qu’indépendant(e) ou créateur d’entreprise, elle vous aide à identifier vos concurrents, comprendre votre clientèle cible et construire un positionnement de marque solide. À Nantes et en Pays de la Loire, elle révèle aussi les opportunités locales pour donner un véritable élan à votre projet.</p></div></div><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5462" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-5462" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">Qu’est-ce que le positionnement de marque et comment le définir ?</a></h3><div
id="elementor-tab-content-5462" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-5462"><p>Le positionnement de marque est la place qu’occupe votre entreprise dans l’esprit de vos clients. Il repose sur vos valeurs, votre vision, votre promesse et votre différence. Véritable ancrage, elle permet de guider votre stratégie de développement pour obtenir une cohérence entre l’image voulue et l’image perçue. Un bon positionnement permet à une marque indépendante de se démarquer et de gagner en crédibilité.</p></div></div><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5463" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-5463" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">En quoi l’identité de marque est importante pour les indépendants ?</a></h3><div
id="elementor-tab-content-5463" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-5463"><p>L’identité de marque, c’est votre image, vos messages, votre univers visuel et vos valeurs. Pour un indépendant, elle joue un rôle central car elle reflète « qui vous êtes » pour attirer les bons clients. Une identité claire et cohérente vous permet de gagner en visibilité, de renforcer la confiance et de poser les bases d’une communication durable.</p></div></div><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5464" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-5464" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">Qu’est-ce que le profiling de clientèle et comment cela aide une petite entreprise ?</a></h3><div
id="elementor-tab-content-5464" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-5464"><p>Le profiling de clientèle consiste à définir vos clients idéaux grâce à des profils détaillés (personas). Cela permet d’adapter vos offres, votre communication et vos canaux de vente. Pour une petite entreprise ou un indépendant, c’est un moyen efficace d’investir son énergie au bon endroit et d’améliorer son retour sur investissement marketing.</p></div></div><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5465" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-5465" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">Comment donner un nouvel élan à votre marque grâce au marketing stratégique ?</a></h3><div
id="elementor-tab-content-5465" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-5465"><p>Donner un nouvel élan à votre marque passe par une analyse de votre marché, une révision de votre positionnement et parfois une évolution de votre identité visuelle et de votre message. Grâce au ciblage et au profiling de clientèle, vous pouvez ajuster votre stratégie et reconnecter avec vos clients idéaux. Cela redynamise votre activité et ouvre de nouvelles opportunités.</p></div></div><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5466" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-5466" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">Combien de temps prend une étude de marché et un repositionnement de marque ?</a></h3><div
id="elementor-tab-content-5466" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-5466"><p>En moyenne, une étude de marché locale et un travail de positionnement prennent entre 2 et 6 semaines selon la profondeur d’analyse. Mais donner un nouvel élan à une marque est aussi un processus continu : tester, ajuster, affiner. Pour un indépendant, il est possible de progresser étape par étape, sans immobiliser trop de ressources.</p></div></div><div
class="elementor-toggle-item"><h3 id="elementor-tab-title-5467" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-5467" aria-expanded="false">
<span
class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true">
<span
class="elementor-toggle-icon-closed"><i
class="fas fa-caret-right"></i></span>
<span
class="elementor-toggle-icon-opened"><i
class="elementor-toggle-icon-opened fas fa-caret-up"></i></span>
</span>
<a
class="elementor-toggle-title" tabindex="0">Quels sont les bénéfices d’un bon positionnement et d’une identité de marque claire ?</a></h3><div
id="elementor-tab-content-5467" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-5467"><p>Les principaux bénéfices sont : une communication plus impactante, un message qui résonne avec vos clients, une meilleure reconnaissance sur votre marché et une fidélisation accrue. Pour un indépendant ou une petite entreprise, cela se traduit directement par plus de cohérence, de visibilité et de croissance.</p></div></div></div></div></div><div
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