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class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Changer d'angle de vue</h2></div></div></div></div></div></section><section
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class="elementor-widget-container"><ul><li><h3>Étude de territoire</h3></li><li><h3>Positionnement</h3></li><li><h3>Ciblage</h3></li><li><h3>Développement</h3></li></ul></div></div><div
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loading="lazy" decoding="async" width="300" height="251" src="https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue-300x251.png" class="attachment-medium size-medium wp-image-1573" alt="" srcset="https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue-300x251.png 300w, https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue-768x644.png 768w, https://comdesindependants.com/wp-content/uploads/2022/09/Changer-dangle-de-vue.png 940w" sizes="(max-width: 300px) 100vw, 300px" /></div></div></div></div><div
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class="elementor-widget-container"><p>Consultants, praticiens, artisans, vous êtes votre propre « produit », la face à exposer, à faire briller, et l&rsquo;émotion envahit souvent votre discours commercial.</p><p>L&rsquo;étude marketing va vous permettre de refroidir le sujet, en adoptant une position méta, plus analytique, mieux maîtrisée :</p><ul><li>Observer son marché sous toutes ses facettes, repérer les espaces vides,</li><li>Comprendre l&rsquo;environnement et les acteurs qui l&rsquo;animent, et mieux voir vos différences,</li><li>Mettre en lumière vos spécificités pour investir un angle de développement,</li><li>Comprendre les besoins et déterminer des cibles,</li><li>Aligner votre projet à votre personnalité, à vos appétences.</li></ul></div></div><div
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class="elementor-widget-container"><h5><strong>Adresser votre offre à ceux qui ont besoin de vous, vous attendent, </strong></h5><h5><strong>permettra un développement juste et apaisé.</strong></h5></div></div><div
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href="https://comdesindependants.com/wp-content/uploads/2022/09/Marketing-Les-caracteristiques-du-Cameleon.png" data-elementor-open-lightbox="yes" data-elementor-lightbox-title="Marketing - Les caractéristiques du Caméléon" data-e-action-hash="#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTU3NCwidXJsIjoiaHR0cHM6XC9cL2NvbWRlc2luZGVwZW5kYW50cy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzA5XC9NYXJrZXRpbmctTGVzLWNhcmFjdGVyaXN0aXF1ZXMtZHUtQ2FtZWxlb24ucG5nIn0%3D">
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loading="lazy" decoding="async" width="150" height="150" src="https://comdesindependants.com/wp-content/uploads/2023/04/Separateur-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-image-2402" alt="Com des independants, accompagnement marketing et communication" /></div></div></div></div><div
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class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Quelques illustrations</h2></div></div></div></div></div></section><section
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class="elementor-element elementor-element-164ac6c elementor-widget elementor-widget-heading" data-id="164ac6c" data-element_type="widget" data-widget_type="heading.default"><div
class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Explorer son territoire pour affiner son positionnement</h2></div></div></div></div></div></section><section
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class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-78fb022 elementor-flip-box--effect-zoom-in elementor-widget elementor-widget-flip-box" data-id="78fb022" data-element_type="widget" data-widget_type="flip-box.default"><div
class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
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<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h3 class="elementor-flip-box__layer__title">
ETUDE DE TERRITOIRE : BILANS DE COMPENTENCES</h3><div
class="elementor-flip-box__layer__description">
Observer les différentes motivations<br>Comprendre les besoins, les épisodes et les conséquences pour adapter la réponse</div></div></div></div>
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</a></div></div></div><div
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class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h3 class="elementor-flip-box__layer__title">
ETUDE DE TERRITOIRE : L'AUDIOVISUEL</h3><div
class="elementor-flip-box__layer__description">
Comprendre l'organisation du marché pour un ciblage fin</div></div></div></div>
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</a></div></div></div></div></div><div
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class="elementor-widget-wrap elementor-element-populated"><div
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class="elementor-widget-container"><div
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class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h3 class="elementor-flip-box__layer__title">
ETUDE DE TERRITOIRE : HOME ORGANIZING</h3><div
class="elementor-flip-box__layer__description">
Produire une analyse qualitative de l'environnement concurrentiel pour<br>renforcer son identité et marquer sa place</div></div></div></div>
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</a></div></div></div><div
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class="elementor-widget-container"><div
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<i
aria-hidden="true" class="fas fa-search-plus"></i></div></div><h3 class="elementor-flip-box__layer__title">
ETUDE DE TERRITOIRE : FOOD</h3><div
class="elementor-flip-box__layer__description">
S'appuyer sur des études de tendances de consommation  pour affiner son offre</div></div></div></div>
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</a></div></div></div></div></div></div></section><section
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class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Connaitre ses cibles pour viser juste et développer sereinement</h2></div></div></div></div></div></section><section
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class="elementor-widget-wrap elementor-element-populated"><div
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<i
aria-hidden="true" class="fas fa-id-card-alt"></i></div></div><h3 class="elementor-flip-box__layer__title">
PROFILING</h3><div
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Connaître ses cibles pour créer ses personnae</div></div></div></div>
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</a></div></div></div><div
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class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
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class="elementor-flip-box__layer__overlay"><div
class="elementor-flip-box__layer__inner"><div
class="elementor-icon-wrapper elementor-view-default"><div
class="elementor-icon">
<i
aria-hidden="true" class="fas fa-chart-line"></i></div></div><h3 class="elementor-flip-box__layer__title">
DEVELOPPEMENT</h3><div
class="elementor-flip-box__layer__description">
Construire des processus de développement<br>pour créer des tunnels de vente</div></div></div></div>
<a
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class="elementor-widget-wrap elementor-element-populated"><div
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class="elementor-widget-container"><div
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<i
aria-hidden="true" class="fas fa-chess-king"></i></div></div><h3 class="elementor-flip-box__layer__title">
STRATEGIE</h3><div
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Élaborer des tactiques de présence<br>pour un développement efficient</div></div></div></div>
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</a></div></div></div><div
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class="elementor-widget-container"><div
class="elementor-flip-box" tabindex="0"><div
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<i
aria-hidden="true" class="fas fa-film"></i></div></div><h3 class="elementor-flip-box__layer__title">
ARGUMENTATION</h3><div
class="elementor-flip-box__layer__description">
S'appuyer sur des études avérées<br>pour étayer son discours</div></div></div></div>
<a
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</a></div></div></div></div></div></div></section><section
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class="elementor-container elementor-column-gap-default"><div
class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1381796" data-id="1381796" data-element_type="column"><div
class="elementor-widget-wrap elementor-element-populated"><div
class="elementor-element elementor-element-5e70cea elementor-widget elementor-widget-spacer" data-id="5e70cea" data-element_type="widget" data-widget_type="spacer.default"><div
class="elementor-widget-container"><div
class="elementor-spacer"><div
class="elementor-spacer-inner"></div></div></div></div></div></div></div></section><section
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class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b443975" data-id="b443975" data-element_type="column"><div
class="elementor-widget-wrap"></div></div><div
class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-18a4b84" data-id="18a4b84" data-element_type="column"><div
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class="elementor-widget-container"><p>Et vous ? Avez-vous des doutes sur votre positionnement ? Connaissez-vous parfaitement vos cibles ? Envisagez-vous un changement d&rsquo;orientation ? Souhaitez-vous lancer un nouveau produit ? &#8230;</p></div></div></div></div><div
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