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100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
/*# sourceURL=global-styles-inline-css */
</style>
</head>
<body id="main-body" class="home blog wp-theme-kamino united kingdom Actionco theme_v3 custom_theme_v3">
<div class="only-for-desktop"></div>
<script type="text/javascript">
dfp_device_view = "mobile";
hutt_defineSlot = {};
hutt_defineSlot_slot_object = {};
hutt_defineSlot_slot_object_infinite_scroll = [];
hutt_original_page_id = "";
//This will detect if we are on desktop or mobile device
var only_for_desktop = jQuery(".only-for-desktop").filter(":visible");
if(only_for_desktop.length > 0){
dfp_device_view = "desktop";
}
var ad_slots = {};
var slot_status = {};
var cmpSlots = [];
// For infinite scroll refresh
var refreshList = [];
var times_refreshed = {};
var googletag = googletag || {};
googletag.cmd = googletag.cmd || [];
var MIN_DISP_TIME_DFP = 20000;
var MIN_DISP_TIME_ADX = 30000;
var MIN_SINCE_ACTIVE = 5000;
var MIN_SINCE_VIEWED = 5000;
var MAX_INACTIVITY = 90000;
var MIN_VIEW_AREA = 50;
var RESPECT_ROADBLOCKS = false;
var slots = [];
var lastScroll = Date.now();
var MIN_REFRESH_INTERVAL = 60*1000;
var _activateGptLog = false;
var url = document.location;
var strippedUrl = url.toString().split('#debug');
if (strippedUrl.length > 1) {
_activateGptLog = true;
}
var intersection_observer;
function init_intersection_observer(elements, callback) {
var offset = 300;
var options = {
root: null,
rootMargin: offset + 'px',
threshold: [1],
};
intersection_observer = new IntersectionObserver(function(entries) {
entries.forEach((entry) => {
if (entry.isIntersecting) {
callback(entry);
}
});
}, options);
elements.each(function () {
intersection_observer.observe(this);
});
}
var display_ads = function() {
googletag.cmd.push(function () {
slots = googletag.pubads().getSlots();
slots.forEach(function(slot) {
const div_id = slot.getSlotId().getDomId();
slot_status[div_id] = {};
ad_slots[div_id] = slot;
cmpSlots.push({
slot: slot,
slotName: div_id,
isRefresh: !slotHasSkinSize(slot)
});
});
googletag.pubads().enableLazyLoad({
fetchMarginPercent: 100,
renderMarginPercent: 30,
mobileScaling: 2.0
});
googletag.pubads().addEventListener('slotRenderEnded', slotRenderEnded);
googletag.pubads().addEventListener('slotOnload', slotOnload);
googletag.pubads().addEventListener('impressionViewable', impressionViewable);
googletag.pubads().addEventListener('slotVisibilityChanged', slotVisibilityChanged);
function slotRenderEnded(event) {
slotname = event.slot.getSlotElementId();
if (_activateGptLog) {
console.log(' %c - slotRenderEnded---------------------' + getTimeStamp() + '-----------------------------', 'font-weight: bold ');
console.log(' Slot has been rendered: %c ' + event.slot.getSlotElementId(), 'color: white; background-color: orange; font-size: 10px; padding:5px ');
console.log(' - advertiserId: ' + event.advertiserId);
console.log(' - campaignId: ' + event.campaignId);
console.log(' - creativeId: ' + event.creativeId);
console.log(' - lineItemId: ' + event.lineItemId);
console.log(' - size: ' + event.size);
console.log(' - refresh times: ' + times_refreshed[slotname]);
}
if (event.isEmpty) {
if (_activateGptLog) { console.log(' %c- Is Empty: ' + event.isEmpty, 'color: white; background-color: red; font-size: 11px; padding:5px ') };
}
else {
if (_activateGptLog) { console.log(' %c- Is Empty: ' + event.isEmpty, 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
};
if (event.isEmpty || (event.size[1] == 1 && slotname != 'div-gpt-habillage')) {
if (_activateGptLog) { console.log(' %c unfilled or pixel detected in position ' + slotname + ' => unsubscribe slot', 'color: white; background-color: red; font-size: 11px; padding:5px ') };
unsubscribeSlot(slotname);
} else {
subscribeSlot(slotname, event.lineItemId);
}
// Refresh des pub en sideBar
if (_activateGptLog) { console.log(' %c - slotRenderEnded ', 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
//_nmg_update_sideabr(1.5);
if (_activateGptLog) { console.log(' %c - / slotRenderEnded--------------------------------------------------', 'font-weight: bold ') };
}
function slotOnload(event) {
// To Prevent Js Error
window.stickySidebars = window.stickySidebars || [];
// Refresh des sideBar
slotname = event.slot.getSlotElementId();
if (_activateGptLog) { console.log(' %c - slotOnload slot => ' + slotname, 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
//_nmg_update_sideabr(1.5);
for (i = 0; i <= stickySidebars.length - 1; i++) {
if (!stickySidebars[i].isHeightRefresh) {
stickySidebars[i].stickySidebar.updateSticky();
if (_activateGptLog) { console.log(' %c \t- sideBar update => ' + stickySidebars[i].id, 'color: black; background-color: white; font-size: 11px; padding:5px ') };
}
}
}
function impressionViewable(event) {
var slotname = event.slot.getSlotElementId();
if (slot_status[slotname] != null) {
if (_activateGptLog) { console.log('Slot has been viewed (impressionViewable event) : %c ' + slotname, 'color: white; background-color: orange; font-size: 10px; padding:5px ') };
slot_status[slotname]['viewed'] = Date.now();
}
else {
if (_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' + slotname + '] inexistant ') };
}
}
function slotVisibilityChanged(event) {
var slotname = event.slot.getSlotElementId();
if (_activateGptLog) { console.log('slotVisibilityChanged: ' + slotname + ' [' + event.inViewPercentage + '%]') };
if (slot_status[slotname] != null) {
slot_status[slotname]['vieweArea'] = event.inViewPercentage;
}
else {
if (_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' + slotname + '] inexistant ') };
}
// Appel dans le Slot Visibility Change sinon ne passe pas avec les autres events
_nmg_update_sideabr(1.5);
}
function _nmg_update_sideabr(factorSize) {
// Refresh des pub en sideBar
if (_activateGptLog) { console.log('\t\t %c - _nmg_update_sideabr ', 'color: white; background-color: pink; font-size: 11px; padding:5px ') };
window.stickySidebars = window.stickySidebars || [];
for (i = 0; i <= stickySidebars.length - 1; i++) {
// Scroll Multi format Mobile
var d = document.documentElement;
var clientWidth = d.clientWidth;
if (stickySidebars[i].isHeightRefresh && clientWidth < 1000) {
var newHeight = Math.round($(stickySidebars[i].id).height() * factorSize);
if (_activateGptLog) { console.log('\t\t\t\t %c - id=> ' + stickySidebars[i].id + ' Size=>' + $(stickySidebars[i].id).height() + ' newHeight=>' + newHeight, 'color: white; background-color: gray; font-size: 11px; padding:5px ') };
$(stickySidebars[i].containerId).css("height", newHeight);
// Update uniquement le Sticky Concerné
//stickySidebars[i].stickySidebar.updateSticky();
}
// Update du Sticky dans tous les cas - Nécessaire pour calculer les bonnes taille de sidebar avec le chargement asynchrone des pubs
stickySidebars[i].stickySidebar.updateSticky();
}
}
// this is where the refresh checks are initiated (every x milliseconds)
setInterval(refresh_slots, 500);
// Update lastScroll every time the user scrolls on the page. This will be used to detect inactivity on the page.
// Short pages that do not have a scroll may seen inactive, even if the user is engaging with them. You may want
// to implement other logic to detect page activity (mouse movements, for instance).
window.onscroll = function (e) {
lastScroll = Date.now();
}
// initialize the refresh count of every slot in the page
for (var slotname in ad_slots) times_refreshed[slotname] = 1;
for (i = 0; i < cmpSlots.length; i++) {
googletag.display(cmpSlots[i].slot);
}
init_intersection_observer(jQuery('.lazyload-ad'), refresh_slots_near_viewport);
});
}
function getTimeStamp() {
var date = new Date;
var minutes = date.getMinutes();
var seconds = date.getSeconds();
var milliSeconds = date.getMilliseconds();
return minutes + 'm ' + seconds + 's ' + milliSeconds + ' ms';
}
function subscribeSlot(slotname, lineItemId) {
slot_status[slotname] = {};
if (isSlotRefresh(slotname)) {
if (_activateGptLog) { console.log('subscribing slot ' + slotname) };
var divelement = document.getElementById(slotname);
var iFrame = divelement.getElementsByTagName("iframe")[0];
slot_status[slotname]['lineItemId'] = lineItemId;
slot_status[slotname]['viewed'] = false;
slot_status[slotname]['active'] = false;
slot_status[slotname]['loadtime'] = Date.now();
// Attach observers to the ad slot div to be notified when the mouse enters or exists the div area.
// This will be used to flag an ad slot as active of inactive, which may prevent it from being refreshed.
if (iFrame != null) {
iFrame.onmouseover = function () {
slot_status[slotname]['active'] = true;
}
iFrame.onmouseout = function () {
slot_status[slotname]['active'] = false;
slot_status[slotname]['lastActive'] = Date.now();
}
}
}
}
function unsubscribeSlot(slotname) {
if (_activateGptLog) { console.log('unsubscribing slot ' + slotname) };
var divelement = document.getElementById(slotname);
delete slot_status[slotname];
var iFrame = divelement.getElementsByTagName("iframe")[0];
if (iFrame != null) {
iFrame.onmouseover = null;
iFrame.onmouseout = null;
}
}
const lastRefreshBySlot = {};
function refresh_slots() {
var ts = Date.now();
var eligibleSlots = [];
// this will be used if we want to respect roadblocks. if an ad belonging to a LI is active, the whole LI will not be refreshed
var stickyLineItems = [];
// first loop on the ad slots to identify:
// 1.- The slots that can be considered eligible to refresh.
// 2.- The line items that can be considered ineligible because of roadblock restriction
// (if a creative is blocked from refresh, other creatives from same LI are blocked too)
for (var slotname in slot_status) {
if(!lastRefreshBySlot[slotname]) {
lastRefreshBySlot[slotname] = ts;
}
if (_activateGptLog) {
console.log(ts - lastRefreshBySlot[slotname], MIN_REFRESH_INTERVAL)
}
if (isSlotRefresh(slotname) && ts - lastRefreshBySlot[slotname] > MIN_REFRESH_INTERVAL) {
lastRefreshBySlot[slotname] = ts;
if (times_refreshed[slotname] < 4) {
var adSlotEligible = true;
var lineItemEligible = true;
// updateStatus(ts, slotname); // only needed for the demo page
var lid = slot_status[slotname]['lineItemId'];
var min_disp_time = (lid ? MIN_DISP_TIME_DFP : MIN_DISP_TIME_ADX);
if (slot_status[slotname]['active'] ||
ts - slot_status[slotname]['lastActive'] < MIN_SINCE_ACTIVE) {
// Ad slot currently or recently active
adSlotEligible = false;
// If in roadblock mode, the whole line item will not be eligible for refresh
lineItemEligible = false;
} else if ((!slot_status[slotname]['viewed'] ) || // ad slot not viewed
slot_status[slotname]['vieweArea'] < MIN_VIEW_AREA || // currently not visible enough
ts - slot_status[slotname]['loadtime'] < min_disp_time || // not long enough in the page
ts - slot_status[slotname]['viewed'] < MIN_SINCE_VIEWED || // not long enough since viewed
ts - lastScroll > MAX_INACTIVITY) { // too long since last activity on page (page scroll)
// Ad slot (and its LI if in roadblock mode) eligible for refresh
adSlotEligible = false;
}
// If the Lin Item is not eligible for refresh, add it to the sticky list
if (slot_status[slotname]['lineItemId'] &&
!lineItemEligible &&
stickyLineItems.indexOf(slot_status[slotname]['lineItemId']) < 0) {
if (_activateGptLog) { console.log('Line Item no eligible => add to stickyLineItems : ' + slot_status[slotname]['lineItemId']) };
stickyLineItems.push(slot_status[slotname]['lineItemId']);
continue;
}
if (!adSlotEligible) continue;
if (_activateGptLog) { console.log('\t\t\t %c => Add slot to eligibleSlots ' + slotname, 'color: white; background-color: orange; font-size: 10px; padding:5px ') };
eligibleSlots.push(slotname);
}
else {
// Unsubscribe slot to prevent loop log
unsubscribeSlot(slotname);
if (_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' (count refresh: ' + times_refreshed[slotname] + ') >4 - ' + getTimeStamp(), 'color: white; background-color: red; font-size: 10px; padding:5px '); }
dataLayer.push({
'event': 'pubRefresh',
'slotName': slotname,
'slotRefresh': -1
});
}
}
}
// Nothing to refresh
if (eligibleSlots.length == 0) return;
// This is there the slots that will actually be refreshed will be added
var refreshList = [];
// If we are in RESPECT_ROADBLOCKS, we refresh the slots based on their LI eligibility status:
// (NOT in the list of stickyLineItems)
if (RESPECT_ROADBLOCKS) {
for (var slotname in slot_status) {
var li = slot_status[slotname]['lineItemId'];
if (li == null || stickyLineItems.indexOf(li) < 0) {
refreshList.push(ad_slots[slotname]);
}
}
} // Not in RESPECT_ROADBLOCKS. Just refresh any slot that qualifies for refresh.
else {
for (var i = 0; i < eligibleSlots.length; i++) {
if (isSlotRefresh(eligibleSlots[i])) {
refreshList.push(ad_slots[eligibleSlots[i]]);
}
}
}
// Nothing to refresh
if (refreshList.length == 0) return;
// Put all the slot names in one string. For log purposes only.
var refreshNames = '';
var slots_to_refresh = [];
// Update the refresh count of slots to be refreshed
for (var i = 0; i < refreshList.length; i++) {
var slotname = refreshList[i].getSlotElementId();
// for each slot, update the refresh count
times_refreshed[slotname] += 1;
refreshNames = refreshNames + slotname + ' (count refresh : ' + times_refreshed[slotname] + ') # ';
if (_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' #time : ' + times_refreshed[slotname] + ' - ' + getTimeStamp(), 'color: white; background-color: green; font-size: 10px; padding:5px '); }
dataLayer.push({
'event': 'pubRefresh',
'slotName': slotname,
'slotRefresh': times_refreshed[slotname]
});
slots_to_refresh.push(refreshList[i]);
}
if(slots_to_refresh.length == 0) return;
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<article id="post-43720" class="first post-43720 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 tag-social-selling-39183">
<figure>
<a href="https://www.actionco.fr/process-de-vente-1216/tiktok-un-potentiel-enorme-pour-les-marques-camille-cruchon-demooz-43720" title="" rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" fetchpriority="high" sizes="(max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-300x225.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/tik-tok-shop-600x450.png 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div> <a href="https://www.actionco.fr/process-de-vente-1216/tiktok-un-potentiel-enorme-pour-les-marques-camille-cruchon-demooz-43720">
<h3 class="entry-title">
TikTok : « un potentiel énorme pour les marques », Camille... </h3>
<div class="entry-content">
Camille Cruchon est pdg de Demooz, acteur spécialisé dans la mise en place de... </div>
</a>
<div class="entry-footer">
<span class="post-author" style="font-weight: bold;">
Par <span class="author-name">L.T</span>
</span>
<span class="post-time">
3 min </span>
</div>
</header>
</article><article id="post-43665" class="secondary post-43665 post type-post status-publish format-standard has-post-thumbnail hentry category-pilotage-commercial-1215 tag-kpi tag-objectif tag-performance-commerciale-12109 tag-pilotage-commercial-48070">
<figure>
<a href="https://www.actionco.fr/pilotage-commercial-1215/performance-commerciale-quels-kpi-suivre-pour-piloter-reellement-lactivite-43665" title="" rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-300x225.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/KPI-strategie-600x450.png 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/pilotage-commercial-1215" title = "actualités Pilotage commercial" >#Pilotage commercial </a>
</div> <a href="https://www.actionco.fr/pilotage-commercial-1215/performance-commerciale-quels-kpi-suivre-pour-piloter-reellement-lactivite-43665">
<h3 class="entry-title">
Performance commerciale : quels KPI suivre pour piloter réellement... </h3>
</a>
</header>
<footer class="entry-footer" style="display: flex; justify-content: space-between; margin-top: 10px;">
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Par <span class="author-name">Eloïse Cohen</span>
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<span class="post-time">
5 min </span>
</footer>
</article><article id="post-43692" class="secondary post-43692 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-directeur-commercial-12518 tag-energie-168277 tag-nomination-6628 tag-primagaz">
<figure>
<a href="https://www.actionco.fr/ressources-humaines-1217/aurelien-blanchet-nouveau-directeur-commercial-de-primagaz-france-43692" title="" rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-300x225.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-600x450.png 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div> <a href="https://www.actionco.fr/ressources-humaines-1217/aurelien-blanchet-nouveau-directeur-commercial-de-primagaz-france-43692">
<h3 class="entry-title">
Aurélien Blanchet, nouveau directeur commercial de Primagaz France </h3>
</a>
</header>
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1 min </span>
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</article><article id="post-43685" class="secondary post-43685 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-outils-1021 category-pilotage-commercial-1215 category-process-de-vente-1216 tag-chef-de-secteur tag-force-de-vente-12698 tag-gms-1591 tag-grande-consommation-1159 tag-outil tag-sales-enablement-183204">
<figure>
<a href="https://www.actionco.fr/conquete-client-1212/chefs-de-secteur-des-ventes-trop-improvisees-43685" title="" rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-300x225.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-600x450.png 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div> <a href="https://www.actionco.fr/conquete-client-1212/chefs-de-secteur-des-ventes-trop-improvisees-43685">
<h3 class="entry-title">
Chefs de secteur : des ventes trop improvisées ? </h3>
</a>
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3 min </span>
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</article> </div>
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<article id="post-43697" class="post-43697 diaporamas type-diaporamas status-publish has-post-thumbnail hentry category-management-1214 category-strategie-commerciale-1218 tag-accompagnement-130763 tag-directeur-commerciale tag-force-de-vente-12698 tag-organisation-commerciale-34897 tag-rendez-vous-client tag-terrain tag-vente-34273" >
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/diaporamas/diapo-dircos-6-raisons-daccentuer-votre-presence-terrain" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/diapo-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/diapo-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/diapo-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/diapo-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/diapo-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/diapo-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/diapo-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/diapo-599x450.png 599w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/management-1214" title = "actualités Management" >#Management </a>
</div> <h3 class="entry-title">
<a href="https://www.actionco.fr/diaporamas/diapo-dircos-6-raisons-daccentuer-votre-presence-terrain" title="Diapo | Dircos : 6 raisons d’accentuer votre présence terrain" rel="bookmark">
Diapo | Dircos : 6 raisons d’accentuer votre présence terrain </a>
</h3>
<div class="entry-content">
<p>
Dans certaines organisations, directeurs et directrices commerciales occupent peu de place sur le terrain. Une vision du poste très orientée « stratégie », et qui pourtant occasionne de sérieux manques à gagner. Voici 6 bonnes raisons pour vous de renforcer votre présence terrain. </p>
</div>
</header>
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Par <span class="author-name">
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</span>
<span class="post-time">
3 min </span>
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</section>
</article>
<article id="post-43676" class="post-43676 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-process-de-vente-1216 tag-action-commerciale-170707 tag-negociation-1656 tag-prospection-24571" >
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/conquete-client-1212/vente-les-3-inactions-qui-tuent-vos-deals-43676" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-600x450.png 600w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div> <h3 class="entry-title">
<a href="https://www.actionco.fr/conquete-client-1212/vente-les-3-inactions-qui-tuent-vos-deals-43676" title="Vente : les 3 (in)actions qui tuent vos deals" rel="bookmark">
Vente : les 3 (in)actions qui tuent vos deals </a>
</h3>
<div class="entry-content">
<p>
Entre un.e commercial.e qui échoue et qui réussit, il n'y a parfois qu'un fil...que la plateforme de Sales Enablement Eagr définit ici, à travers sa nouvelle étude. </p>
</div>
</header>
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Par <span class="author-name">
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</span>
<span class="post-time">
2 min </span>
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</section>
</article>
<article id="post-43658" class="post-43658 post type-post status-publish format-standard has-post-thumbnail hentry category-pilotage-commercial-1215 category-process-de-vente-1216 tag-club-action-co-265204 tag-force-de-vente-12698 tag-objectifs-commerciaux-39325 tag-performance-425 tag-pilotage" >
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/process-de-vente-1216/performance-commerciale-comment-eviter-la-fracture-entre-le-siege-et-le-terrain-43658" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/07/arrows-chalk-that-almost-collide-600x450.jpg 600w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/pilotage-commercial-1215" title = "actualités Pilotage commercial" >#Pilotage commercial </a>
</div> <h3 class="entry-title">
<a href="https://www.actionco.fr/process-de-vente-1216/performance-commerciale-comment-eviter-la-fracture-entre-le-siege-et-le-terrain-43658" title="Performance commerciale : comment éviter la fracture entre le siège et le terrain ?" rel="bookmark">
Performance commerciale : comment éviter la fracture entre le siège... </a>
</h3>
<div class="entry-content">
<p>
Lors de l’Atelier du Club Action Co organisé le 5 juin dans les Jardins Saint-Dominique de Châteauform, plusieurs directeurs commerciaux ont partagé leurs méthodes pour décliner une stratégie commerciale jusqu'au terrain. Teasing : objectifs, exécution et arbitrages locaux doivent rester alignés. </p>
</div>
</header>
<footer class="entry-footer" style="display: flex; justify-content: space-between; margin-top: 10px;">
<span class="post-author" style="font-weight: bold;">
Par <span class="author-name">
Eloïse Cohen </span>
</span>
<span class="post-time">
5 min </span>
</footer>
</section>
</article>
<article id="post-43601" class="post-43601 diaporamas type-diaporamas status-publish has-post-thumbnail hentry category-conquete-client-1212 tag-crise-15107 tag-diaporama tag-vendre" >
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/diaporamas/diapo-5-incontournables-pour-vendre-en-temps-de-crise" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/06/vente-crise-600x450.png 600w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div> <h3 class="entry-title">
<a href="https://www.actionco.fr/diaporamas/diapo-5-incontournables-pour-vendre-en-temps-de-crise" title="Diapo| 5 incontournables pour vendre en temps de crise" rel="bookmark">
Diapo| 5 incontournables pour vendre en temps de crise </a>
</h3>
<div class="entry-content">
<p>
L’activité se contracte, et vendre devient plus que jamais le nerf de la guerre. Voici 5 actions concrètes à (re)mettre en place pour maximiser vos chances. </p>
</div>
</header>
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<span class="post-author" style="font-weight: bold;">
Par <span class="author-name">
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</span>
<span class="post-time">
2 min </span>
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</section>
</article>
<article id="post-43671" class="post-43671 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-directrice-commerciale-262028 tag-hotellerie-1126 tag-luxe-314 tag-nomination-6628" >
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<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/celine-assimon-devient-directrice-commerciale-de-kerzner-international-43671" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-120x90.jpeg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-120x90.jpeg 120w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-684x513.jpeg 684w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-440x330.jpeg 440w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-300x225.jpeg 300w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-422x315.jpeg 422w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-196x147.jpeg 196w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-333x250.jpeg 333w, https://www.actionco.fr/wp-content/uploads/2026/07/Celine_Assimon_Headshot_Large-600x450.jpeg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
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<a href="https://www.actionco.fr/ressources-humaines-1217/celine-assimon-devient-directrice-commerciale-de-kerzner-international-43671" title="Céline Assimon devient directrice commerciale de Kerzner International" rel="bookmark">
Céline Assimon devient directrice commerciale de Kerzner... </a>
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Céline Assimon vient d'être nommée directrice commerciale de Kerzner International. Retour sur cette nomination. </p>
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<a href="https://www.actionco.fr/ressources-humaines-1217/teletravail-vs-presentiel-ou-en-sont-les-equipes-commerciales-43640" title="Télétravail vs présentiel : où en sont les équipes commerciales ?" rel="bookmark">
Télétravail vs présentiel : où en sont les équipes commerciales ? </a>
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Le travail de la force de vente est-il plus ou moins efficace suivant qu'il est effectué à domicile ou au bureau ? Ce point de vue est-il partagé entre équipe terrain et management ? Une étude de Michael Page se penche sur ces questions. </p>
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<article id="post-43631" class="post-43631 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-automobile-19486 tag-directeur-commercial-12518 tag-industrie-automobile tag-nomination-6628 tag-seat" >
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<a href="https://www.actionco.fr/ressources-humaines-1217/nomination-adel-zerrouck-a-la-tete-du-commerce-de-seat-france-43631" title="Nomination : Adel Zerrouk à la tête du commerce de Seat France" rel="bookmark">
Nomination : Adel Zerrouk à la tête du commerce de Seat France </a>
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Adel Zerrouk vient d'être nommé directeur du commerce de Seat et Cupra France. Retour sur son parcours. </p>
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Success Story | Spring élargit son modèle de vente </a>
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<p>Spring, jeune marque spécialisée dans les produits d’entretien, et entreprise labellisée B Corp depuis 2024, ajoute à son modèle de vente 100 % en ligne l’activation de quelques points de vente, par l’intermédiaire de distributeurs comme Monoprix et récemment Carrefour. Retour sur le succès de cette société à la croissance à deux chiffres.</p> </div>
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<a href="https://www.actionco.fr/thematique/green-business-1343" title = "actualités Green Business" >#Green Business </a>
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title="Réinventer la relation client à l’aune de la vente éthique"
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Réinventer la relation client à l’aune de la vente éthique </a>
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<p>Ne plus solliciter le client, mais comprendre réellement ses besoins. Ne plus lui imposer une action commerciale ou marketing autocentrée, mais lui apporter un partenaire de vie professionnelle. Voilà tout le propos de Guillaume Brille, dirigeant d’Obendy, qui signe cette tribune. </p> </div>
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Par <span class="author-name">Guillaume Brille, dirigeant...</span>
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« La politique RSE crédibilise la vente » </a>
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Halte aux allégations environnementales trop générales ! </a>
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<p>De la mention de caractéristiques environnementales pour porter aux clients le message d'une démarche durable au greenwashing, il n'y a qu'un pas, que le législateur surveille de près. </p> </div>
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Par <span class="author-name">Fabien Honorat, avocat, Péchenard...</span>
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title="«Nos engagements RSE donnent plus de sens aux commerciaux», Siham El Haïl (Manutan France)"
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«Nos engagements RSE donnent plus de sens aux commerciaux», Siham El... </a>
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<p>Siham El Haïl, directrice commerciale de Manutan France, explique comment la politique RSE du groupe imprègne l’activité commerciale.</p> </div>
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Par <span class="author-name">Propos recueillis par Olga...</span>
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Par <span class="author-name">Laure Tréhorel</span>
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<a href="https://www.actionco.fr/thematique/strategie-commerciale-1218" title = "actualités Stratégie commerciale" >#Stratégie commerciale </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/strategie-commerciale-1218/outils-de-pricing-et-de-revenue-management-le-top-5-en-2026-43400"
title="Outils de pricing et de revenue management : le top 5 en 2026"
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Outils de pricing et de revenue management : le top 5 en 2026 </a>
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<p>Le marché du pricing optimization a dépassé les 2 milliards de dollars en 2025. Cinq éditeurs structurent l’offre B2B en 2026, avec une domination américaine et un challenger français bien positionné. Comparatif pour choisir selon son secteur et sa maturité pricing.</p> </div>
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<a href="https://www.actionco.fr/thematique/strategie-commerciale-1218" title = "actualités Stratégie commerciale" >#Stratégie commerciale </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/strategie-commerciale-1218/construire-sa-politique-de-pricing-et-son-revenue-management-43397"
title="Construire sa politique de pricing et son revenue management"
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Construire sa politique de pricing et son revenue management </a>
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<p>Segmenter ses clients, modéliser l’élasticité prix, structurer ses grilles, encadrer les remises avec un deal desk et installer la gouvernance : la méthode en cinq étapes pour bâtir une politique pricing qui produit du ROI, à l’usage des directions commerciales B2B.</p> </div>
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<a href="https://www.actionco.fr/thematique/management-1214" title = "actualités Management" >#Management </a>
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title="Réunions inefficaces : 22 jours de travail perdus"
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Réunions inefficaces : 22 jours de travail perdus </a>
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<p>Les résultats de la dernière étude de Jabra sont sans appel : les réunions seraient à l'origine de bien des pertes d'efficacité au sein des équipes. Pour la France, ce serait 86 millions d'euros et 22 jours de travail envolés. Détail. </p> </div>
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title="Outils d’animation des réseaux et d’incentive : le top 5 en 2026"
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Outils d’animation des réseaux et d’incentive : le top 5 en 2026 </a>
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<p>Le marché des outils d’animation commerciale combine gamification et plateformes de récompenses. Cinq solutions structurent l’offre B2B en 2026, avec une présence forte des acteurs français. Comparatif pour choisir selon la taille de l’équipe, le type de réseau à animer et la maturité du dispositif.</p> </div>
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Animation des réseaux et incentive : les notions à connaître </a>
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<p>L’animation commerciale recouvre tous les dispositifs qui maintiennent l’engagement des forces de vente, internes ou externes. L’incentive en est le bras armé. Définitions, distinctions entre les notions, leviers monétaires, non monétaires et gamifiés : panorama pour une direction commerciale.</p> </div>
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<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/process-de-vente-1216/tiktok-un-potentiel-enorme-pour-les-marques-camille-cruchon-demooz-43720"
title="TikTok : « un potentiel énorme pour les marques », Camille Cruchon (Demooz)"
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TikTok : « un potentiel énorme pour les marques », Camille... </a>
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<div class="entry-content">
<p>Camille Cruchon est pdg de Demooz, acteur spécialisé dans la mise en place de stratégie Digital Retail. Elle nous livre ici sa vision de Tik Tok Shop, un an après l'arrivée de cette fonctionnalité de vente en ligne en France.</p> </div>
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3 min </span>
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</article><article id="post-43685" class="post-43685 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-outils-1021 category-pilotage-commercial-1215 category-process-de-vente-1216 tag-chef-de-secteur tag-force-de-vente-12698 tag-gms-1591 tag-grande-consommation-1159 tag-outil tag-sales-enablement-183204">
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<a rel="follow" href="https://www.actionco.fr/conquete-client-1212/chefs-de-secteur-des-ventes-trop-improvisees-43685" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/okalys-ravensburger-600x450.png 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/conquete-client-1212/chefs-de-secteur-des-ventes-trop-improvisees-43685"
title="Chefs de secteur : des ventes trop improvisées ?"
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Chefs de secteur : des ventes trop improvisées ? </a>
</h3>
<div class="entry-content">
<p>Le métier de chef de secteur est particulièrement éprouvant. Disponibilité des chefs de rayon, multiples informations, environnement changeant... Focus sur cette profession avec Okalys. </p> </div>
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3 min </span>
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</article><article id="post-43676" class="post-43676 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-process-de-vente-1216 tag-action-commerciale-170707 tag-negociation-1656 tag-prospection-24571">
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<a rel="follow" href="https://www.actionco.fr/conquete-client-1212/vente-les-3-inactions-qui-tuent-vos-deals-43676" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/echec-commercial-600x450.png 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/conquete-client-1212/vente-les-3-inactions-qui-tuent-vos-deals-43676"
title="Vente : les 3 (in)actions qui tuent vos deals"
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Vente : les 3 (in)actions qui tuent vos deals </a>
</h3>
<div class="entry-content">
<p>Entre un.e commercial.e qui échoue et qui réussit, il n'y a parfois qu'un fil...que la plateforme de Sales Enablement Eagr définit ici, à travers sa nouvelle étude. </p> </div>
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2 min </span>
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<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/aurelien-blanchet-nouveau-directeur-commercial-de-primagaz-france-43692" title=""><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" sizes="(max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/07/aurelien-blanchet-600x450.png 600w" /></a> </figure>
<section>
<header class="entry-header">
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<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/aurelien-blanchet-nouveau-directeur-commercial-de-primagaz-france-43692"
title="Aurélien Blanchet, nouveau directeur commercial de Primagaz France"
rel="bookmark">
Aurélien Blanchet, nouveau directeur commercial de Primagaz France </a>
</h3>
<div class="entry-content">
<p>Primagaz France fait évoluer Aurélien Blanchet, jusque-là directeur de la relation client, vers le poste de directeur commercial France. </p> </div>
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</span>
<span class="post-time">
1 min </span>
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</article><article id="post-43671" class="post-43671 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-directrice-commerciale-262028 tag-hotellerie-1126 tag-luxe-314 tag-nomination-6628">
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<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/celine-assimon-devient-directrice-commerciale-de-kerzner-international-43671"
title="Céline Assimon devient directrice commerciale de Kerzner International"
rel="bookmark">
Céline Assimon devient directrice commerciale de Kerzner... </a>
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<div class="entry-content">
<p>Céline Assimon vient d'être nommée directrice commerciale de Kerzner International. Retour sur cette nomination. </p> </div>
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1 min </span>
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</article><article id="post-43640" class="post-43640 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-equipe-commerciale tag-force-de-vente-12698 tag-key-account-management-132824 tag-management-479 tag-michael-page-33416 tag-teletravail-1077">
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<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/teletravail-vs-presentiel-ou-en-sont-les-equipes-commerciales-43640"
title="Télétravail vs présentiel : où en sont les équipes commerciales ?"
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Télétravail vs présentiel : où en sont les équipes commerciales ? </a>
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<p>Le travail de la force de vente est-il plus ou moins efficace suivant qu'il est effectué à domicile ou au bureau ? Ce point de vue est-il partagé entre équipe terrain et management ? Une étude de Michael Page se penche sur ces questions. </p> </div>
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Par <span class="author-name">Laure Tréhorel</span>
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4 min </span>
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</div><h3 class="entry-title"> <a href="https://www.actionco.fr/techno-1213/outils-daide-a-la-vente-et-dia-commerciale-le-top-6-en-2026-43359"
title="Outils d’aide à la vente et d’IA commerciale : le top 6 en 2026"
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Outils d’aide à la vente et d’IA commerciale : le top 6 en 2026 </a>
</h3>
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<p>Le marché du sales enablement et de l’IA commerciale s’est consolidé en 2025-2026. Six solutions structurent désormais l’offre en France, des leaders mondiaux du sales enablement à l’alternative européenne Modjo. Comparatif méthodique pour choisir selon sa cible.</p> </div>
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<a href="https://www.actionco.fr/thematique/techno-1213" title = "actualités Techno" >#Techno </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/techno-1213/deployer-le-sales-enablement-et-lia-dans-son-equipe-commerciale-43357"
title="Déployer le sales enablement et l’IA dans son équipe commerciale"
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Déployer le sales enablement et l’IA dans son équipe commerciale </a>
</h3>
<div class="entry-content">
<p>Choisir un outil de sales enablement ou d’IA commerciale est devenu simple. Le déployer pour qu’il produise un ROI mesurable reste l’exception. Méthodologie en cinq étapes, des erreurs à éviter et des indicateurs à suivre, à l’usage des directions commerciales.</p> </div>
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<a href="https://www.actionco.fr/thematique/techno-1213" title = "actualités Techno" >#Techno </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/techno-1213/sales-enablement-et-ia-commerciale-definitions-et-benefices-43354"
title="Sales enablement et IA commerciale : définitions et bénéfices"
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Sales enablement et IA commerciale : définitions et bénéfices </a>
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<p>Le sales enablement désigne l’ensemble des outils, contenus et formations qui équipent les commerciaux pour vendre mieux. L’IA commerciale l’augmente d’une couche d’automatisation et d’analyse. Tour d’horizon de deux notions devenues centrales pour les directions commerciales.</p> </div>
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