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100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgb(255, 255, 255), 6px 6px rgb(0, 0, 0);--wp--preset--shadow--crisp: 6px 6px 0px rgb(0, 0, 0);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}
/*# sourceURL=global-styles-inline-css */
</style>
</head>
<body id="main-body" class="home blog wp-theme-kamino united kingdom Actionco theme_v3 custom_theme_v3">
<div class="only-for-desktop"></div>
<script type="text/javascript">
dfp_device_view = "mobile";
hutt_defineSlot = {};
hutt_defineSlot_slot_object = {};
hutt_defineSlot_slot_object_infinite_scroll = [];
hutt_original_page_id = "";
//This will detect if we are on desktop or mobile device
var only_for_desktop = jQuery(".only-for-desktop").filter(":visible");
if(only_for_desktop.length > 0){
dfp_device_view = "desktop";
}
var ad_slots = {};
var slot_status = {};
var cmpSlots = [];
// For infinite scroll refresh
var refreshList = [];
var times_refreshed = {};
var googletag = googletag || {};
googletag.cmd = googletag.cmd || [];
var MIN_DISP_TIME_DFP = 20000;
var MIN_DISP_TIME_ADX = 30000;
var MIN_SINCE_ACTIVE = 5000;
var MIN_SINCE_VIEWED = 5000;
var MAX_INACTIVITY = 90000;
var MIN_VIEW_AREA = 50;
var RESPECT_ROADBLOCKS = false;
var slots = [];
var lastScroll = Date.now();
var MIN_REFRESH_INTERVAL = 60*1000;
var _activateGptLog = false;
var url = document.location;
var strippedUrl = url.toString().split('#debug');
if (strippedUrl.length > 1) {
_activateGptLog = true;
}
var intersection_observer;
function init_intersection_observer(elements, callback) {
var offset = 300;
var options = {
root: null,
rootMargin: offset + 'px',
threshold: [1],
};
intersection_observer = new IntersectionObserver(function(entries) {
entries.forEach((entry) => {
if (entry.isIntersecting) {
callback(entry);
}
});
}, options);
elements.each(function () {
intersection_observer.observe(this);
});
}
var display_ads = function() {
googletag.cmd.push(function () {
slots = googletag.pubads().getSlots();
slots.forEach(function(slot) {
const div_id = slot.getSlotId().getDomId();
slot_status[div_id] = {};
ad_slots[div_id] = slot;
cmpSlots.push({
slot: slot,
slotName: div_id,
isRefresh: !slotHasSkinSize(slot)
});
});
googletag.pubads().enableLazyLoad({
fetchMarginPercent: 100,
renderMarginPercent: 30,
mobileScaling: 2.0
});
googletag.pubads().addEventListener('slotRenderEnded', slotRenderEnded);
googletag.pubads().addEventListener('slotOnload', slotOnload);
googletag.pubads().addEventListener('impressionViewable', impressionViewable);
googletag.pubads().addEventListener('slotVisibilityChanged', slotVisibilityChanged);
function slotRenderEnded(event) {
slotname = event.slot.getSlotElementId();
if (_activateGptLog) {
console.log(' %c - slotRenderEnded---------------------' + getTimeStamp() + '-----------------------------', 'font-weight: bold ');
console.log(' Slot has been rendered: %c ' + event.slot.getSlotElementId(), 'color: white; background-color: orange; font-size: 10px; padding:5px ');
console.log(' - advertiserId: ' + event.advertiserId);
console.log(' - campaignId: ' + event.campaignId);
console.log(' - creativeId: ' + event.creativeId);
console.log(' - lineItemId: ' + event.lineItemId);
console.log(' - size: ' + event.size);
console.log(' - refresh times: ' + times_refreshed[slotname]);
}
if (event.isEmpty) {
if (_activateGptLog) { console.log(' %c- Is Empty: ' + event.isEmpty, 'color: white; background-color: red; font-size: 11px; padding:5px ') };
}
else {
if (_activateGptLog) { console.log(' %c- Is Empty: ' + event.isEmpty, 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
};
if (event.isEmpty || (event.size[1] == 1 && slotname != 'div-gpt-habillage')) {
if (_activateGptLog) { console.log(' %c unfilled or pixel detected in position ' + slotname + ' => unsubscribe slot', 'color: white; background-color: red; font-size: 11px; padding:5px ') };
unsubscribeSlot(slotname);
} else {
subscribeSlot(slotname, event.lineItemId);
}
// Refresh des pub en sideBar
if (_activateGptLog) { console.log(' %c - slotRenderEnded ', 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
//_nmg_update_sideabr(1.5);
if (_activateGptLog) { console.log(' %c - / slotRenderEnded--------------------------------------------------', 'font-weight: bold ') };
}
function slotOnload(event) {
// To Prevent Js Error
window.stickySidebars = window.stickySidebars || [];
// Refresh des sideBar
slotname = event.slot.getSlotElementId();
if (_activateGptLog) { console.log(' %c - slotOnload slot => ' + slotname, 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
//_nmg_update_sideabr(1.5);
for (i = 0; i <= stickySidebars.length - 1; i++) {
if (!stickySidebars[i].isHeightRefresh) {
stickySidebars[i].stickySidebar.updateSticky();
if (_activateGptLog) { console.log(' %c \t- sideBar update => ' + stickySidebars[i].id, 'color: black; background-color: white; font-size: 11px; padding:5px ') };
}
}
}
function impressionViewable(event) {
var slotname = event.slot.getSlotElementId();
if (slot_status[slotname] != null) {
if (_activateGptLog) { console.log('Slot has been viewed (impressionViewable event) : %c ' + slotname, 'color: white; background-color: orange; font-size: 10px; padding:5px ') };
slot_status[slotname]['viewed'] = Date.now();
}
else {
if (_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' + slotname + '] inexistant ') };
}
}
function slotVisibilityChanged(event) {
var slotname = event.slot.getSlotElementId();
if (_activateGptLog) { console.log('slotVisibilityChanged: ' + slotname + ' [' + event.inViewPercentage + '%]') };
if (slot_status[slotname] != null) {
slot_status[slotname]['vieweArea'] = event.inViewPercentage;
}
else {
if (_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' + slotname + '] inexistant ') };
}
// Appel dans le Slot Visibility Change sinon ne passe pas avec les autres events
_nmg_update_sideabr(1.5);
}
function _nmg_update_sideabr(factorSize) {
// Refresh des pub en sideBar
if (_activateGptLog) { console.log('\t\t %c - _nmg_update_sideabr ', 'color: white; background-color: pink; font-size: 11px; padding:5px ') };
window.stickySidebars = window.stickySidebars || [];
for (i = 0; i <= stickySidebars.length - 1; i++) {
// Scroll Multi format Mobile
var d = document.documentElement;
var clientWidth = d.clientWidth;
if (stickySidebars[i].isHeightRefresh && clientWidth < 1000) {
var newHeight = Math.round($(stickySidebars[i].id).height() * factorSize);
if (_activateGptLog) { console.log('\t\t\t\t %c - id=> ' + stickySidebars[i].id + ' Size=>' + $(stickySidebars[i].id).height() + ' newHeight=>' + newHeight, 'color: white; background-color: gray; font-size: 11px; padding:5px ') };
$(stickySidebars[i].containerId).css("height", newHeight);
// Update uniquement le Sticky Concerné
//stickySidebars[i].stickySidebar.updateSticky();
}
// Update du Sticky dans tous les cas - Nécessaire pour calculer les bonnes taille de sidebar avec le chargement asynchrone des pubs
stickySidebars[i].stickySidebar.updateSticky();
}
}
// this is where the refresh checks are initiated (every x milliseconds)
setInterval(refresh_slots, 500);
// Update lastScroll every time the user scrolls on the page. This will be used to detect inactivity on the page.
// Short pages that do not have a scroll may seen inactive, even if the user is engaging with them. You may want
// to implement other logic to detect page activity (mouse movements, for instance).
window.onscroll = function (e) {
lastScroll = Date.now();
}
// initialize the refresh count of every slot in the page
for (var slotname in ad_slots) times_refreshed[slotname] = 1;
for (i = 0; i < cmpSlots.length; i++) {
googletag.display(cmpSlots[i].slot);
}
init_intersection_observer(jQuery('.lazyload-ad'), refresh_slots_near_viewport);
});
}
function getTimeStamp() {
var date = new Date;
var minutes = date.getMinutes();
var seconds = date.getSeconds();
var milliSeconds = date.getMilliseconds();
return minutes + 'm ' + seconds + 's ' + milliSeconds + ' ms';
}
function subscribeSlot(slotname, lineItemId) {
slot_status[slotname] = {};
if (isSlotRefresh(slotname)) {
if (_activateGptLog) { console.log('subscribing slot ' + slotname) };
var divelement = document.getElementById(slotname);
var iFrame = divelement.getElementsByTagName("iframe")[0];
slot_status[slotname]['lineItemId'] = lineItemId;
slot_status[slotname]['viewed'] = false;
slot_status[slotname]['active'] = false;
slot_status[slotname]['loadtime'] = Date.now();
// Attach observers to the ad slot div to be notified when the mouse enters or exists the div area.
// This will be used to flag an ad slot as active of inactive, which may prevent it from being refreshed.
if (iFrame != null) {
iFrame.onmouseover = function () {
slot_status[slotname]['active'] = true;
}
iFrame.onmouseout = function () {
slot_status[slotname]['active'] = false;
slot_status[slotname]['lastActive'] = Date.now();
}
}
}
}
function unsubscribeSlot(slotname) {
if (_activateGptLog) { console.log('unsubscribing slot ' + slotname) };
var divelement = document.getElementById(slotname);
delete slot_status[slotname];
var iFrame = divelement.getElementsByTagName("iframe")[0];
if (iFrame != null) {
iFrame.onmouseover = null;
iFrame.onmouseout = null;
}
}
const lastRefreshBySlot = {};
function refresh_slots() {
var ts = Date.now();
var eligibleSlots = [];
// this will be used if we want to respect roadblocks. if an ad belonging to a LI is active, the whole LI will not be refreshed
var stickyLineItems = [];
// first loop on the ad slots to identify:
// 1.- The slots that can be considered eligible to refresh.
// 2.- The line items that can be considered ineligible because of roadblock restriction
// (if a creative is blocked from refresh, other creatives from same LI are blocked too)
for (var slotname in slot_status) {
if(!lastRefreshBySlot[slotname]) {
lastRefreshBySlot[slotname] = ts;
}
if (_activateGptLog) {
console.log(ts - lastRefreshBySlot[slotname], MIN_REFRESH_INTERVAL)
}
if (isSlotRefresh(slotname) && ts - lastRefreshBySlot[slotname] > MIN_REFRESH_INTERVAL) {
lastRefreshBySlot[slotname] = ts;
if (times_refreshed[slotname] < 4) {
var adSlotEligible = true;
var lineItemEligible = true;
// updateStatus(ts, slotname); // only needed for the demo page
var lid = slot_status[slotname]['lineItemId'];
var min_disp_time = (lid ? MIN_DISP_TIME_DFP : MIN_DISP_TIME_ADX);
if (slot_status[slotname]['active'] ||
ts - slot_status[slotname]['lastActive'] < MIN_SINCE_ACTIVE) {
// Ad slot currently or recently active
adSlotEligible = false;
// If in roadblock mode, the whole line item will not be eligible for refresh
lineItemEligible = false;
} else if ((!slot_status[slotname]['viewed'] ) || // ad slot not viewed
slot_status[slotname]['vieweArea'] < MIN_VIEW_AREA || // currently not visible enough
ts - slot_status[slotname]['loadtime'] < min_disp_time || // not long enough in the page
ts - slot_status[slotname]['viewed'] < MIN_SINCE_VIEWED || // not long enough since viewed
ts - lastScroll > MAX_INACTIVITY) { // too long since last activity on page (page scroll)
// Ad slot (and its LI if in roadblock mode) eligible for refresh
adSlotEligible = false;
}
// If the Lin Item is not eligible for refresh, add it to the sticky list
if (slot_status[slotname]['lineItemId'] &&
!lineItemEligible &&
stickyLineItems.indexOf(slot_status[slotname]['lineItemId']) < 0) {
if (_activateGptLog) { console.log('Line Item no eligible => add to stickyLineItems : ' + slot_status[slotname]['lineItemId']) };
stickyLineItems.push(slot_status[slotname]['lineItemId']);
continue;
}
if (!adSlotEligible) continue;
if (_activateGptLog) { console.log('\t\t\t %c => Add slot to eligibleSlots ' + slotname, 'color: white; background-color: orange; font-size: 10px; padding:5px ') };
eligibleSlots.push(slotname);
}
else {
// Unsubscribe slot to prevent loop log
unsubscribeSlot(slotname);
if (_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' (count refresh: ' + times_refreshed[slotname] + ') >4 - ' + getTimeStamp(), 'color: white; background-color: red; font-size: 10px; padding:5px '); }
dataLayer.push({
'event': 'pubRefresh',
'slotName': slotname,
'slotRefresh': -1
});
}
}
}
// Nothing to refresh
if (eligibleSlots.length == 0) return;
// This is there the slots that will actually be refreshed will be added
var refreshList = [];
// If we are in RESPECT_ROADBLOCKS, we refresh the slots based on their LI eligibility status:
// (NOT in the list of stickyLineItems)
if (RESPECT_ROADBLOCKS) {
for (var slotname in slot_status) {
var li = slot_status[slotname]['lineItemId'];
if (li == null || stickyLineItems.indexOf(li) < 0) {
refreshList.push(ad_slots[slotname]);
}
}
} // Not in RESPECT_ROADBLOCKS. Just refresh any slot that qualifies for refresh.
else {
for (var i = 0; i < eligibleSlots.length; i++) {
if (isSlotRefresh(eligibleSlots[i])) {
refreshList.push(ad_slots[eligibleSlots[i]]);
}
}
}
// Nothing to refresh
if (refreshList.length == 0) return;
// Put all the slot names in one string. For log purposes only.
var refreshNames = '';
var slots_to_refresh = [];
// Update the refresh count of slots to be refreshed
for (var i = 0; i < refreshList.length; i++) {
var slotname = refreshList[i].getSlotElementId();
// for each slot, update the refresh count
times_refreshed[slotname] += 1;
refreshNames = refreshNames + slotname + ' (count refresh : ' + times_refreshed[slotname] + ') # ';
if (_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' #time : ' + times_refreshed[slotname] + ' - ' + getTimeStamp(), 'color: white; background-color: green; font-size: 10px; padding:5px '); }
dataLayer.push({
'event': 'pubRefresh',
'slotName': slotname,
'slotRefresh': times_refreshed[slotname]
});
slots_to_refresh.push(refreshList[i]);
}
if(slots_to_refresh.length == 0) return;
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</ul></div></section><section id="kamino_top_stories_widget-2" class="widget_kamino_top_stories_widget a-la-une"><h2 class="widget-title">À la une</h2> <div class="top-stories">
<div class="col-66 grid-684">
<article id="post-42969" class="first post-42969 post type-post status-publish format-standard has-post-thumbnail hentry category-outils-1021 category-process-de-vente-1216 category-techno-1213 tag-digitalisation-des-forces-de-vente tag-outil">
<figure>
<a href="https://www.actionco.fr/outils-1021/tribune-un-commercial-sur-7-saisit-au-lieu-de-vendre-42969"
title="Tribune | Un commercial sur 7 saisit au lieu de vendre"
rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-300x225.jpeg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-300x225.jpeg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-120x90.jpeg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-684x513.jpeg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-440x330.jpeg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-422x315.jpeg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-196x147.jpeg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-333x250.jpeg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-600x450.jpeg 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/outils-1021" title = "actualités Outils" >#Outils </a>
</div> <a href="https://www.actionco.fr/outils-1021/tribune-un-commercial-sur-7-saisit-au-lieu-de-vendre-42969">
<h3 class="entry-title">
Tribune | Un commercial sur 7 saisit au lieu de vendre </h3>
<div class="entry-content">
Dans cette tribune, Alexandre De Clercq, fondateur et CEO de Jay Assistant,... </div>
</a>
<!-- Post Meta Info: Author and Time -->
<div class="entry-footer">
<span class="post-author" style="font-weight: bold;">
Par <span class="author-name">Laure Tréhorel</span>
</span>
<span class="post-time">
5 min </span>
</div>
</header>
</article>
<article id="post-42965" class="secondary post-42965 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 category-techno-1213 tag-ia-200960 tag-nouvelles-technologies-2775 tag-technologie-91257">
<figure>
<a href="https://www.actionco.fr/process-de-vente-1216/87-des-dirco-pensent-que-leurs-metrics-ne-sont-pas-actionnables-42965"
title="87% des dirco pensent que leurs metrics ne sont pas actionnables"
rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-300x225.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-1024x768.jpg 1024w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-768x576.jpg 768w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-1536x1152.jpg 1536w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-2048x1536.jpg 2048w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-600x450.jpg 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div> <a href="https://www.actionco.fr/process-de-vente-1216/87-des-dirco-pensent-que-leurs-metrics-ne-sont-pas-actionnables-42965">
<h3 class="entry-title">
87% des dirco pensent que leurs metrics ne sont pas actionnables </h3>
</a>
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1 min </span>
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<article id="post-42955" class="secondary post-42955 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-directeur-commercial-12518 tag-nomination-6628">
<figure>
<a href="https://www.actionco.fr/ressources-humaines-1217/benjamin-lefevre-nomme-responsable-retail-dadista-42955"
title="Benjamin Lefevre, nommé responsable retail d’Adista"
rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-300x225.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-600x450.jpg 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div> <a href="https://www.actionco.fr/ressources-humaines-1217/benjamin-lefevre-nomme-responsable-retail-dadista-42955">
<h3 class="entry-title">
Benjamin Lefevre, nommé responsable retail d’Adista </h3>
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1 min </span>
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<article id="post-42952" class="secondary post-42952 post type-post status-publish format-standard has-post-thumbnail hentry category-management-1214">
<figure>
<a href="https://www.actionco.fr/management-1214/management-bienveillant-mythe-ou-levier-reel-de-performance-42952"
title="Management bienveillant, mythe ou levier réel de performance ?"
rel="bookmark">
<img width="300" height="225" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-top-stories size-top-stories lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 300px) 100vw, 300px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-300x225.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-600x450.jpg 600w" /> </a>
</figure>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/management-1214" title = "actualités Management" >#Management </a>
</div> <a href="https://www.actionco.fr/management-1214/management-bienveillant-mythe-ou-levier-reel-de-performance-42952">
<h3 class="entry-title">
Management bienveillant, mythe ou levier réel de performance ? </h3>
</a>
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Par <span class="author-name">Eloïse Cohen</span>
</span>
<span class="post-time">
3 min </span>
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</article>
</div>
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</section><script type="text/javascript" id="MOBILE_MPU-4">var screensize = document.documentElement.clientWidth;if (screensize < 1800) {var minscreenwidth = "1280";} else {var minscreenwidth = "1920";}var u_company = "n/a";var u_job_description = "n/a";var u_company_size = "n/a";var u_industry = "n/a";var scr = document.getElementById("MOBILE_MPU-4");var device = "mobile";if(dfp_device_view == device || device == "all" ){var slot_div = document.createElement("div");slot_div.setAttribute("id", "div-gpt-ad-MOBILE_MPU-4");slot_div.setAttribute("class", "lazyload-ad dfp_ad div-gpt-ad-MOBILE_MPU-4 mobile");slot_div.setAttribute("height", "0");var word = "";if(word != ""){var slot_word_div = document.createElement("div");slot_word_div.setAttribute("class", "dfp_word");slot_word_div.innerHTML = word;slot_div.appendChild(slot_word_div);}scr.parentNode.insertBefore(slot_div, scr.nextSibling);googletag.cmd.push(function() {var infinite_scroll = false;if("" != ""){infinite_scroll = true;if(hutt_original_page_id != ""){hutt_original_page_id = "";hutt_defineSlot_slot_object_infinite_scroll = [];}}var slot = googletag.defineSlot("/21776091245/actionco-fr/homepage",[300, 250], "div-gpt-ad-MOBILE_MPU-4").setTargeting("pos", 4).setTargeting("min_width", minscreenwidth).setTargeting("job_description", u_job_description).setTargeting("company_size", u_company_size).setTargeting("industry", u_industry).setTargeting("company", u_company).addService(googletag.pubads());if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[300, 250]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-MOBILE_MPU-4"] = {};hutt_defineSlot["div-gpt-ad-MOBILE_MPU-4"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_MPU-4"] = {};hutt_defineSlot_slot_object["div-gpt-ad-MOBILE_MPU-4"]["slot"] = slot;googletag.pubads().enableSingleRequest();googletag.pubads().collapseEmptyDivs();googletag.pubads().disableInitialLoad();googletag.enableServices();googletag.display("div-gpt-ad-MOBILE_MPU-4");});}</script><section id="kamino_listing_posts_widget-2" class="article widget_kamino_listing_posts_widget dernieres-actualites"><h2 class="widget-title">Dernières actualités</h2><div class="col-66 grid-684"><article id="post-42897" class="post-42897 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-culligan tag-directeur-commercial-12518 tag-evenement-sportif tag-marathon">
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/damien-broussal-culligan-directeur-des-ventes-et-marathonien-42897" title="Damien Broussal (Culligan), directeur des ventes et marathonien"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-600x450.png 600w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/damien-broussal-culligan-directeur-des-ventes-et-marathonien-42897"
title="Damien Broussal (Culligan), directeur des ventes et marathonien"
rel="bookmark">
Damien Broussal (Culligan), directeur des ventes et marathonien </a>
</h3>
<div class="entry-content">
<p>Damien Broussal est directeur des ventes CHR de Purezza France (groupe Culligan)...et marathonien depuis le 12 avril 2026. Une épreuve sportive pleine de parallèles avec la vente. Entretien. </p> </div>
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</span>
<span class="post-time">
2 min </span>
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</section>
</article><article id="post-42919" class="post-42919 diaporamas type-diaporamas status-publish has-post-thumbnail hentry category-strategie-commerciale-1218 tag-animation-commerciale-34675 tag-diaporama tag-externalisation-commerciale-3222 tag-globe-groupe tag-grande-consommation-1159 tag-grande-distribution-438 tag-grande-distribution-alimentaire-168041 tag-retail-28882">
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/diaporamas/dipao-5-actions-commerciales-reperees-en-rayon" title="Dipao | 5 actions commerciales repérées en rayon"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2025/08/actions-commerciales-retail-remarquables-globe-groupe-F-600x450.jpg 600w" /></a> </figure>
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<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/strategie-commerciale-1218" title = "actualités Stratégie commerciale" >#Stratégie commerciale </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/diaporamas/dipao-5-actions-commerciales-reperees-en-rayon"
title="Dipao | 5 actions commerciales repérées en rayon"
rel="bookmark">
Dipao | 5 actions commerciales repérées en rayon </a>
</h3>
<div class="entry-content">
<p>En partenariat avec Globe Groupe, voici 5 opérations de merchandising dans le retail. Découvrez les mises en avant remarquées de mars en images.</p> </div>
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Par <span class="author-name">Action Co / Globe Groupe</span>
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<span class="post-time">
2 min </span>
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</section>
</article><article id="post-42926" class="contribution-post contribution post-42926 brandvoice type-brandvoice status-publish has-post-thumbnail hentry tag-epargne-salariale displayed_advertisers-malakoff displayed_authors-malakoff">
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/brandvoice/epargne-salariale-un-dispositif-avantageux" title="Épargne salariale, un dispositif avantageux"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/front-view-office-items-with-piggy-bank-growth-chart-600x450.jpg 600w" /></a> </figure>
<section>
<header class="entry-header">
<h3 class="entry-title"> <a href="https://www.actionco.fr/brandvoice/epargne-salariale-un-dispositif-avantageux"
title="Épargne salariale, un dispositif avantageux"
rel="bookmark">
Épargne salariale, un dispositif avantageux </a>
</h3>
<div class="entry-content">
<p>Pouvoir épargner de l’argent, ce n’est pas toujours évident. Le coût de la vie étant de plus en plus élevé, les familles ont de plus en plus de mal à mettre de l’argent de côté. Pourtant, pour réaliser certains projets, il est essentiel de pouvoir profiter d’une réserve d’argent sans que cela n’impacte le budget familial. En tant que chef d’entreprise, vous avez la possibilité d’aider vos salariés grâce à l’épargne salariale.</p> </div>
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Par <span class="author-name">Malakoff</span>
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3 min </span>
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</section>
</article><article id="post-42868" class="post-42868 post type-post status-publish format-standard has-post-thumbnail hentry category-pilotage-commercial-1215 tag-club-action-co-265204 tag-data-23694 tag-digitalisation-des-forces-de-vente tag-donnees tag-force-de-vente-12698 tag-management-479">
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<a rel="follow" href="https://www.actionco.fr/pilotage-commercial-1215/la-data-entre-automatisation-et-savoir-etre-commercial-42868" title="La data, entre automatisation et savoir-être commercial"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-600x450.jpg 600w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/pilotage-commercial-1215" title = "actualités Pilotage commercial" >#Pilotage commercial </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/pilotage-commercial-1215/la-data-entre-automatisation-et-savoir-etre-commercial-42868"
title="La data, entre automatisation et savoir-être commercial"
rel="bookmark">
La data, entre automatisation et savoir-être commercial </a>
</h3>
<div class="entry-content">
<p>La donnée est un élément essentiel dans la stratégie commerciale d’une entreprise. Qu’en est-il de son recueil ? Sa qualification ? Son analyse ? Tour d’horizon avec quelques directeurs commerciaux du Club Action Co, réunis à Paris le 13 mars pour échanger sur le sujet. </p> </div>
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Par <span class="author-name">Laure Tréhorel</span>
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<span class="post-time">
7 min </span>
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</article><article id="post-42901" class="post-42901 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 tag-concours-1879 tag-les-negociales tag-negociation-1656 tag-techniques-commerciales-131070 tag-techniques-de-vente">
<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/process-de-vente-1216/yohan-boilleaut-vainqueur-des-negociales-pro-42901" title="Yohan Boilleaut, vainqueur des Négociales Pro"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-600x450.jpg 600w" /></a> </figure>
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<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/process-de-vente-1216/yohan-boilleaut-vainqueur-des-negociales-pro-42901"
title="Yohan Boilleaut, vainqueur des Négociales Pro"
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Yohan Boilleaut, vainqueur des Négociales Pro </a>
</h3>
<div class="entry-content">
<p>Yohan Boilleaut, formateur en vente et prise de parole en public, a remporté la version professionnelle du concours des Négociales 2026 (5e édition). </p> </div>
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3 min </span>
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</article><article id="post-42871" class="post-42871 post type-post status-publish format-standard has-post-thumbnail hentry category-pilotage-commercial-1215 tag-alignement tag-club-action-co-265204 tag-data-23694 tag-donnees tag-marketing-561 tag-sales tag-vente-34273">
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<a rel="follow" href="https://www.actionco.fr/pilotage-commercial-1215/la-data-sujet-de-discorde-entre-sales-et-marketing-42871" title="La data, sujet de discorde entre Sales et Marketing ?"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-333x250.jpg 333w" /></a> </figure>
<section>
<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/pilotage-commercial-1215" title = "actualités Pilotage commercial" >#Pilotage commercial </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/pilotage-commercial-1215/la-data-sujet-de-discorde-entre-sales-et-marketing-42871"
title="La data, sujet de discorde entre Sales et Marketing ?"
rel="bookmark">
La data, sujet de discorde entre Sales et Marketing ? </a>
</h3>
<div class="entry-content">
<p>Les directeurs commerciaux du Club Action Co se sont retrouvés vendredi 13 mars à Paris pour discuter « data ». Une thématique qui les a amené naturellement vers un autre sujet récurrent au sein des entreprises : l’alignement entre vente et marketing. Résumé. </p> </div>
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4 min </span>
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</article><article id="post-42890" class="post-42890 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-assurance-13486 tag-directrice-commerciale-262028 tag-nomination-6628">
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<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/mylene-poisson-lebel-nommee-directrice-commerciale-daon-france-42890" title="Mylène Poisson-Lebel nommée directrice commerciale d’Aon France"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-600x450.png 600w" /></a> </figure>
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<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/mylene-poisson-lebel-nommee-directrice-commerciale-daon-france-42890"
title="Mylène Poisson-Lebel nommée directrice commerciale d’Aon France"
rel="bookmark">
Mylène Poisson-Lebel nommée directrice commerciale d’Aon... </a>
</h3>
<div class="entry-content">
<p>A compter du 18 juin 2026, Mylène Poisson-Lebel devient directrice commerciale d'Aon France. </p> </div>
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<a rel="follow" href="https://www.actionco.fr/green-business-1343/reinventer-la-relation-client-a-laune-de-la-vente-ethique-42807" title="Réinventer la relation client à l’aune de la vente éthique"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Guillaume-Brille-scaled-e1775112123366-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/green-business-1343" title = "actualités Green Business" >#Green Business </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/green-business-1343/reinventer-la-relation-client-a-laune-de-la-vente-ethique-42807"
title="Réinventer la relation client à l’aune de la vente éthique"
rel="bookmark">
Réinventer la relation client à l’aune de la vente éthique </a>
</h3>
<div class="entry-content">
<p>Ne plus solliciter le client, mais comprendre réellement ses besoins. Ne plus lui imposer une action commerciale ou marketing autocentrée, mais lui apporter un partenaire de vie professionnelle. Voilà tout le propos de Guillaume Brille, dirigeant d’Obendy, qui signe cette tribune. </p> </div>
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3 min </span>
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</article><article id="post-42621" class="post-42621 post type-post status-publish format-standard has-post-thumbnail hentry category-green-business-1343 tag-cafe tag-developpement-durable-112 tag-directeur-commercial-12518 tag-engagement-752 tag-esg tag-politique-rse tag-rse-4766">
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<a rel="follow" href="https://www.actionco.fr/green-business-1343/la-politique-rse-credibilise-la-vente-42621" title="« La politique RSE crédibilise la vente »"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/03/TerresdeCafe-600x450.png 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/green-business-1343" title = "actualités Green Business" >#Green Business </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/green-business-1343/la-politique-rse-credibilise-la-vente-42621"
title="« La politique RSE crédibilise la vente »"
rel="bookmark">
« La politique RSE crédibilise la vente » </a>
</h3>
<div class="entry-content">
<p>Tony Boulo est un directeur commercial avec une particularité : celle d'endosser en plus le rôle de directeur RSE. Une double fonction qu'il exerce pour Terres de Café. Rencontre.</p> </div>
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4 min </span>
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</article><article id="post-42182" class="post-42182 post type-post status-publish format-standard has-post-thumbnail hentry category-green-business-1343 tag-developpement-durable-112 tag-greenwashing tag-juridique-902 tag-marketing-561 tag-vente-durable">
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<a rel="follow" href="https://www.actionco.fr/green-business-1343/halte-aux-allegations-environnementales-trop-generales-42182" title="Halte aux allégations environnementales trop générales !"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="greenwashing" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/01/still-life-algae-moss-600x450.jpg 600w" /></a> </figure>
<section>
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<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/green-business-1343" title = "actualités Green Business" >#Green Business </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/green-business-1343/halte-aux-allegations-environnementales-trop-generales-42182"
title="Halte aux allégations environnementales trop générales !"
rel="bookmark">
Halte aux allégations environnementales trop générales ! </a>
</h3>
<div class="entry-content">
<p>De la mention de caractéristiques environnementales pour porter aux clients le message d'une démarche durable au greenwashing, il n'y a qu'un pas, que le législateur surveille de près. </p> </div>
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Par <span class="author-name">Fabien Honorat, avocat, Péchenard...</span>
</span>
<span class="post-time">
2 min </span>
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</article><article id="post-42112" class="post-42112 post type-post status-publish format-standard has-post-thumbnail hentry category-green-business-1343 category-strategie-commerciale-1218 tag-challenge-25816 tag-directrice-commerciale-262028 tag-environnement-113 tag-force-de-vente-12698 tag-impact-environnemental-150773 tag-interview-97003 tag-manutan-132273 tag-motivation-139 tag-politique-rse tag-rse-4766">
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<a rel="follow" href="https://www.actionco.fr/strategie-commerciale-1218/nos-engagements-rse-donnent-plus-de-sens-aux-commerciaux-siham-el-hail-manutan-france-42112" title="«Nos engagements RSE donnent plus de sens aux commerciaux», Siham El Haïl (Manutan France)"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/01/Siham-El-Hail_MANUTAN-600x450.jpg 600w" /></a> </figure>
<section>
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<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/green-business-1343" title = "actualités Green Business" >#Green Business </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/strategie-commerciale-1218/nos-engagements-rse-donnent-plus-de-sens-aux-commerciaux-siham-el-hail-manutan-france-42112"
title="«Nos engagements RSE donnent plus de sens aux commerciaux», Siham El Haïl (Manutan France)"
rel="bookmark">
«Nos engagements RSE donnent plus de sens aux commerciaux», Siham El... </a>
</h3>
<div class="entry-content">
<p>Siham El Haïl, directrice commerciale de Manutan France, explique comment la politique RSE du groupe imprègne l’activité commerciale.</p> </div>
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Par <span class="author-name">Propos recueillis par Olga...</span>
</span>
<span class="post-time">
7 min </span>
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</section>
</article><article id="post-41982" class="post-41982 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-green-business-1343 tag-achats-950 tag-acheteurs tag-barometre-923 tag-environnement-113 tag-fournisseurs tag-responsabilite-133204 tag-rse-4766 tag-strategie-commerciale-166">
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<a rel="follow" href="https://www.actionco.fr/green-business-1343/plus-de-2-3-des-acheteurs-evaluent-leur-fournisseur-sur-le-critere-rse-41982" title="Plus de 2/3 des acheteurs évaluent leur fournisseur sur le critère RSE"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="Achats responsables" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2025/12/high-angle-de-vue-de-deux-hommes-d-affaires-se-serrant-la-main-sur-le-bureau-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/green-business-1343/plus-de-2-3-des-acheteurs-evaluent-leur-fournisseur-sur-le-critere-rse-41982"
title="Plus de 2/3 des acheteurs évaluent leur fournisseur sur le critère RSE"
rel="bookmark">
Plus de 2/3 des acheteurs évaluent leur fournisseur sur le critère... </a>
</h3>
<div class="entry-content">
<p>À l'occasion du lancement de son 16e baromètre, l'Observatoire des Achats Responsables (ObsAr) dévoile les résultats d'un focus sur les acheteurs et l'importance de la dimension RSE/RSO. </p> </div>
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Par <span class="author-name">Laure Tréhorel</span>
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<span class="post-time">
2 min </span>
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<a rel="follow" href="https://www.actionco.fr/Thematique/strategie-commerciale-1218/Breves/Generation-de-leads-qualifies-5-actions-efficaces-383139.htm" title="Top 5 des quicks win pour générer plus de prospects"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2025/08/Man-turning-knob-with-different-stages-sales-process-F-600x450.jpg 600w" /></a> </figure>
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<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/strategie-commerciale-1218" title = "actualités Stratégie commerciale" >#Stratégie commerciale </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/Thematique/strategie-commerciale-1218/Breves/Generation-de-leads-qualifies-5-actions-efficaces-383139.htm"
title="Top 5 des quicks win pour générer plus de prospects"
rel="bookmark">
Top 5 des quicks win pour générer plus de prospects </a>
</h3>
<div class="entry-content">
<p>Avec l'omniprésence des marques et des messages marketing sur tous les canaux digitaux et un niveau de concurrence toujours plus élevé, la prospection reste un défi majeur. Pour augmenter vos chances de collecter des leads qualifiés, voici 5 actions à mettre en place.</p> </div>
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3 min </span>
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</article><article id="post-42857" class="post-42857 post type-post status-publish format-standard has-post-thumbnail hentry category-sales-leaders-1054 category-strategie-commerciale-1218 tag-directrice-commerciale-262028 tag-entretien-133681 tag-interview-97003 tag-strategie-commerciale-166 tag-vente-34273 tag-vente-b2b tag-vente-btob tag-women-in-sales">
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<a rel="follow" href="https://www.actionco.fr/sales-leaders-1054/le-coeur-du-metier-cest-la-rencontre-manon-murat-prats-castalie-42857" title="« Le cœur du métier : c’est la rencontre », Manon Murat-Prats (Castalie)"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Manon-Murat-Prats-Castalie-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/sales-leaders-1054" title = "actualités Sales Leaders" >#Sales Leaders </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/sales-leaders-1054/le-coeur-du-metier-cest-la-rencontre-manon-murat-prats-castalie-42857"
title="« Le cœur du métier : c’est la rencontre », Manon Murat-Prats (Castalie)"
rel="bookmark">
« Le cœur du métier : c’est la rencontre », Manon... </a>
</h3>
<div class="entry-content">
<p>Manon Murat-Prats est directrice commerciale et marketing de Castalie. Elle manage la force de vente BtoB de l'entreprise. Elle livre dans cet entretien sa vision du management, du métier de commercial et de la relation client. </p> </div>
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Par <span class="author-name">Laure Tréhorel</span>
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<span class="post-time">
7 min </span>
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</article><article id="post-42829" class="post-42829 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 category-strategie-commerciale-1218 tag-negociation-1656 tag-prix-35471 tag-relation-client-356 tag-tarifs">
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<a rel="follow" href="https://www.actionco.fr/process-de-vente-1216/diapo-5-conseils-pour-defendre-vos-prix-42829" title="Diapo| 5 conseils pour défendre vos prix"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/stats-concept-with-arrow-percent-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/process-de-vente-1216/diapo-5-conseils-pour-defendre-vos-prix-42829"
title="Diapo| 5 conseils pour défendre vos prix"
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Diapo| 5 conseils pour défendre vos prix </a>
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<p>Élément central de la rentabilité, le prix de vente peut rendre la négociation houleuse. Voici 5 conseils pour défendre une hausse des tarifs sans perdre de clients.</p> </div>
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</article><article id="post-42800" class="post-42800 post type-post status-publish format-standard has-post-thumbnail hentry category-strategie-commerciale-1218 tag-performance-commerciale-12109">
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<a rel="follow" href="https://www.actionco.fr/strategie-commerciale-1218/nubiance-muscle-sa-strategie-commerciale-42800" title="Nubiance muscle sa stratégie commerciale"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/CREME-ECLAT-Produit-4-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/strategie-commerciale-1218" title = "actualités Stratégie commerciale" >#Stratégie commerciale </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/strategie-commerciale-1218/nubiance-muscle-sa-strategie-commerciale-42800"
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Nubiance muscle sa stratégie commerciale </a>
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<p>Créée en 2016 et basée à Boulogne-Billancourt, Nubiance structure sa croissance autour d’un pilotage précis des performances, d’un ancrage fort en pharmacie et d’une adaptation fine de son discours à l’international, explique sa directrice générale Arnita Wofford.</p> </div>
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</article><article id="post-42745" class="post-42745 post type-post status-publish format-standard has-post-thumbnail hentry category-strategie-commerciale-1218 tag-batiment-933 tag-btp tag-ia-200960 tag-industrie-799 tag-strategie-commerciale-166">
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<a rel="follow" href="https://www.actionco.fr/strategie-commerciale-1218/reynaers-aluminium-structure-son-approche-commerciale-42745" title="Reynaers Aluminium structure son approche commerciale"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/03/Reynaers-aluminium-1-600x450.png 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/strategie-commerciale-1218" title = "actualités Stratégie commerciale" >#Stratégie commerciale </a>
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Reynaers Aluminium structure son approche commerciale </a>
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<p>Dans un marché du bâtiment qui se concentre, Reynaers Aluminium, concepteur de produits en aluminium (fenêtres, portes, façades, etc.) redéfinit les contours de sa stratégie, et nomme un directeur commercial. </p> </div>
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slot.defineSizeMapping(mapping);if(infinite_scroll == true){hutt_defineSlot_slot_object_infinite_scroll.push( slot );}var size = "[[1000,200],[970,250],[728,90]]";size = size.replace(/\s+/g, "");hutt_defineSlot["div-gpt-ad-DESKTOP_MEGA-2"] = {};hutt_defineSlot["div-gpt-ad-DESKTOP_MEGA-2"]["size"] = size;hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_MEGA-2"] = {};hutt_defineSlot_slot_object["div-gpt-ad-DESKTOP_MEGA-2"]["slot"] = slot;googletag.pubads().enableSingleRequest();googletag.pubads().collapseEmptyDivs();googletag.pubads().disableInitialLoad();googletag.enableServices();googletag.display("div-gpt-ad-DESKTOP_MEGA-2");});}</script><section id="kamino_listing_categories_widget-4" class="article widget_kamino_listing_categories_widget management"><h2 class="widget-title"><a href="https://www.actionco.fr/thematique/management-1214">Management</a></h2><div class="col-66 grid-684"><article id="post-42952" class="post-42952 post type-post status-publish format-standard has-post-thumbnail hentry category-management-1214">
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<a rel="follow" href="https://www.actionco.fr/management-1214/management-bienveillant-mythe-ou-levier-reel-de-performance-42952" title="Management bienveillant, mythe ou levier réel de performance ?"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/still-life-illustrating-ethics-concept-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/management-1214" title = "actualités Management" >#Management </a>
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Management bienveillant, mythe ou levier réel de performance ? </a>
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<p>Au Club Action Co du 3 avril 2026 à Châteauform’, les directrices commerciales ont questionné le management bienveillant. Derrière le terme, elles défendent une approche exigeante, structurée et ancrée dans la réalité du terrain.</p> </div>
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<a rel="follow" href="https://www.actionco.fr/process-de-vente-1216/3-cles-pour-maitriser-lart-oratoire-42794" title="3 clés pour maîtriser l’art oratoire"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="Microphone devant un public" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/03/vertical-image-microphone-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/management-1214" title = "actualités Management" >#Management </a>
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3 clés pour maîtriser l’art oratoire </a>
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<p>Que vous soyez directeur commercial vous adressant à votre force de vente ou commercial en rendez-vous client, savoir porter ses idées est clé. Découvrez les conseils en art oratoire de Stéphane André, expert en la matière.</p> </div>
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<a href="https://www.actionco.fr/thematique/management-1214" title = "actualités Management" >#Management </a>
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Qu’est-ce qui fidélise (vraiment) vos commerciaux ? </a>
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<p>Si les causes de départ des commerciaux sont souvent évoquées, regrettées, voire dénoncées, qu’en est-il des raisons pour lesquelles un membre d'une force de vente reste ? Des informations pourtant capitales et stratégiques pour toute organisation commerciale qui vise la pérennité de ses équipes. Le point avec Karim Sifouane, directeur commercial BtoB, fondateur de Koncept et professeur en négociation/vente.</p> </div>
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<a rel="follow" href="https://www.actionco.fr/conquete-client-1212/les-questions-qui-font-mouche-en-entretien-commercial-par-carole-mahoney-harvard-42391" title="Les questions qui font mouche en entretien commercial, par Carole Mahoney (Harvard)"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="Entretien commercial entre vendeur et acheteur" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/02/businessman-communication-company-meeting-concept-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/conquete-client-1212/les-questions-qui-font-mouche-en-entretien-commercial-par-carole-mahoney-harvard-42391"
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Les questions qui font mouche en entretien commercial, par Carole... </a>
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<p>Carole Mahoney, coach en vente à Harvard Business School et auteure de Buyer First, a dispensé une masterclass devant les étudiant.es du campus de l’emlyon business school. S’appuyant sur de récentes études menées par l’université et sa propre expérience, l’experte délivre les questions-clés à poser en entretien commercial.</p> </div>
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5 min </span>
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</article><article id="post-42461" class="post-42461 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-strategie-commerciale-1218 tag-relation-client-356 tag-strategie-commerciale-166 tag-tribune-action-co-86999">
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<a rel="follow" href="https://www.actionco.fr/conquete-client-1212/tribune-denigrer-la-concurrence-une-strategie-perdante-42461" title="Tribune | Dénigrer la concurrence : une stratégie perdante"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/02/NICOLAS-2025-09-04-155641-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/conquete-client-1212/tribune-denigrer-la-concurrence-une-strategie-perdante-42461"
title="Tribune | Dénigrer la concurrence : une stratégie perdante"
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Tribune | Dénigrer la concurrence : une stratégie perdante </a>
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<p>Dans la course à la compétitivité, se faire valoir en dévaluant la concurrence peut être tentant. Bonne ou mauvaise idée ? La réponse dans cette tribune signée Nicolas Commare, CEO de Colibri.</p> </div>
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Par <span class="author-name">Nicolas Commare, CEO de Colibri</span>
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2 min </span>
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</article><article id="post-42441" class="post-42441 post type-post status-publish format-standard has-post-thumbnail hentry category-conquete-client-1212 category-strategie-commerciale-1218 tag-bureautique tag-directeur-commercial-12518 tag-entretien-133681 tag-impression-746 tag-interview-97003 tag-strategie-commerciale-166 tag-vente-indirecte-2637">
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<a rel="follow" href="https://www.actionco.fr/conquete-client-1212/sans-certification-rse-les-chances-de-remporter-un-marche-sont-minces-pascal-schmidt-epson-42441" title="« Sans certification RSE, les chances de remporter un marché sont minces », Pascal Schmidt (Epson)"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="Pascal Schmidt, Country Manager Epson France" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/02/EPSON-Pascal-Schmidt-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/conquete-client-1212" title = "actualités Conquête client" >#Conquête client </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/conquete-client-1212/sans-certification-rse-les-chances-de-remporter-un-marche-sont-minces-pascal-schmidt-epson-42441"
title="« Sans certification RSE, les chances de remporter un marché sont minces », Pascal Schmidt (Epson)"
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« Sans certification RSE, les chances de remporter un marché sont... </a>
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<div class="entry-content">
<p>Pascal Schmidt est Country Manager d'Epson France, constructeur d’imprimantes et d’appareils bureautiques. Dans cet entretien, celui-ci revient sur son approche commerciale, le mode de vente indirect ou encore les certifications RSE et leur impact.</p> </div>
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6 min </span>
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<a rel="follow" href="https://www.actionco.fr/pilotage-commercial-1215/la-data-entre-automatisation-et-savoir-etre-commercial-42868" title="La data, entre automatisation et savoir-être commercial"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/OE9CEX0-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/pilotage-commercial-1215" title = "actualités Pilotage commercial" >#Pilotage commercial </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/pilotage-commercial-1215/la-data-entre-automatisation-et-savoir-etre-commercial-42868"
title="La data, entre automatisation et savoir-être commercial"
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La data, entre automatisation et savoir-être commercial </a>
</h3>
<div class="entry-content">
<p>La donnée est un élément essentiel dans la stratégie commerciale d’une entreprise. Qu’en est-il de son recueil ? Sa qualification ? Son analyse ? Tour d’horizon avec quelques directeurs commerciaux du Club Action Co, réunis à Paris le 13 mars pour échanger sur le sujet. </p> </div>
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7 min </span>
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</article><article id="post-42871" class="post-42871 post type-post status-publish format-standard has-post-thumbnail hentry category-pilotage-commercial-1215 tag-alignement tag-club-action-co-265204 tag-data-23694 tag-donnees tag-marketing-561 tag-sales tag-vente-34273">
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<a rel="follow" href="https://www.actionco.fr/pilotage-commercial-1215/la-data-sujet-de-discorde-entre-sales-et-marketing-42871" title="La data, sujet de discorde entre Sales et Marketing ?"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2025/08/Les-relations-marketing-commercial-heure-digitalisation-F-333x250.jpg 333w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/pilotage-commercial-1215" title = "actualités Pilotage commercial" >#Pilotage commercial </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/pilotage-commercial-1215/la-data-sujet-de-discorde-entre-sales-et-marketing-42871"
title="La data, sujet de discorde entre Sales et Marketing ?"
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La data, sujet de discorde entre Sales et Marketing ? </a>
</h3>
<div class="entry-content">
<p>Les directeurs commerciaux du Club Action Co se sont retrouvés vendredi 13 mars à Paris pour discuter « data ». Une thématique qui les a amené naturellement vers un autre sujet récurrent au sein des entreprises : l’alignement entre vente et marketing. Résumé. </p> </div>
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4 min </span>
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<a rel="follow" href="https://www.actionco.fr/outils-1021/la-data-un-enjeu-de-discipline-et-de-management-42865" title="La data : un enjeu de discipline et de management"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/side-view-young-attractive-businessman-studying-charts-computer-while-working-home-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/outils-1021" title = "actualités Outils" >#Outils </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/outils-1021/la-data-un-enjeu-de-discipline-et-de-management-42865"
title="La data : un enjeu de discipline et de management"
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La data : un enjeu de discipline et de management </a>
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<div class="entry-content">
<p>Data et force de vente ne font pas toujours bon ménage… Comment inciter les commerciaux à remplir le CRM de leurs précieuses données ? S’agit-il d’une question d’attractivité ? De management ? Les directeurs commerciaux du Club Action Co, réunis le 13 mars dernier, en débattent.</p> </div>
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6 min </span>
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<a rel="follow" href="https://www.actionco.fr/outils-1021/tribune-un-commercial-sur-7-saisit-au-lieu-de-vendre-42969" title="Tribune | Un commercial sur 7 saisit au lieu de vendre"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-120x90.jpeg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-120x90.jpeg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-684x513.jpeg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-440x330.jpeg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-300x225.jpeg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-422x315.jpeg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-196x147.jpeg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-333x250.jpeg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-600x450.jpeg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/outils-1021" title = "actualités Outils" >#Outils </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/outils-1021/tribune-un-commercial-sur-7-saisit-au-lieu-de-vendre-42969"
title="Tribune | Un commercial sur 7 saisit au lieu de vendre"
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Tribune | Un commercial sur 7 saisit au lieu de vendre </a>
</h3>
<div class="entry-content">
<p>Dans cette tribune, Alexandre De Clercq, fondateur et CEO de Jay Assistant, questionne le métier de commercial en 2026, et les tâches administratives attenantes. </p> </div>
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Par <span class="author-name">Laure Tréhorel</span>
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<span class="post-time">
5 min </span>
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</article><article id="post-42965" class="post-42965 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 category-techno-1213 tag-ia-200960 tag-nouvelles-technologies-2775 tag-technologie-91257">
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<a rel="follow" href="https://www.actionco.fr/process-de-vente-1216/87-des-dirco-pensent-que-leurs-metrics-ne-sont-pas-actionnables-42965" title="87% des dirco pensent que leurs metrics ne sont pas actionnables"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-1024x768.jpg 1024w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-768x576.jpg 768w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-1536x1152.jpg 1536w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-2048x1536.jpg 2048w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/top-view-businessman-using-tablet-pc-analyzing-financial-charts-documents-sitting-desk-corporate-office-600x450.jpg 600w" /></a> </figure>
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<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/process-de-vente-1216/87-des-dirco-pensent-que-leurs-metrics-ne-sont-pas-actionnables-42965"
title="87% des dirco pensent que leurs metrics ne sont pas actionnables"
rel="bookmark">
87% des dirco pensent que leurs metrics ne sont pas actionnables </a>
</h3>
<div class="entry-content">
<p>Une nouvelle étude Gartner se penche sur les directeurs commerciaux et leur rapport aux nouvelles technologies, dont l'IA. Résultat : 87% pensent que leurs indicateurs ne sont pas actionnables.</p> </div>
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</article><article id="post-42901" class="post-42901 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 tag-concours-1879 tag-les-negociales tag-negociation-1656 tag-techniques-commerciales-131070 tag-techniques-de-vente">
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<a rel="follow" href="https://www.actionco.fr/process-de-vente-1216/yohan-boilleaut-vainqueur-des-negociales-pro-42901" title="Yohan Boilleaut, vainqueur des Négociales Pro"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/NEG54-FINALE-37e_3-600x450.jpg 600w" /></a> </figure>
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<header class="entry-header">
<div class="categorie_title">
<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/process-de-vente-1216/yohan-boilleaut-vainqueur-des-negociales-pro-42901"
title="Yohan Boilleaut, vainqueur des Négociales Pro"
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Yohan Boilleaut, vainqueur des Négociales Pro </a>
</h3>
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<p>Yohan Boilleaut, formateur en vente et prise de parole en public, a remporté la version professionnelle du concours des Négociales 2026 (5e édition). </p> </div>
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3 min </span>
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<figure class="entry-thumbnail">
<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/benjamin-lefevre-nomme-responsable-retail-dadista-42955" title="Benjamin Lefevre, nommé responsable retail d’Adista"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-120x90.jpg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-120x90.jpg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-684x513.jpg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-440x330.jpg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-300x225.jpg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-422x315.jpg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-196x147.jpg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-333x250.jpg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Portrait-Benjamin-Lefevre-600x450.jpg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/benjamin-lefevre-nomme-responsable-retail-dadista-42955"
title="Benjamin Lefevre, nommé responsable retail d’Adista"
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Benjamin Lefevre, nommé responsable retail d’Adista </a>
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<p>Benjamin Lefevre est nommé responsable retail de l'opérateur télécoms, cyber et cloud Adista.</p> </div>
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</article><article id="post-42897" class="post-42897 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-culligan tag-directeur-commercial-12518 tag-evenement-sportif tag-marathon">
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<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/damien-broussal-culligan-directeur-des-ventes-et-marathonien-42897" title="Damien Broussal (Culligan), directeur des ventes et marathonien"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Damien-Broussal-600x450.png 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/damien-broussal-culligan-directeur-des-ventes-et-marathonien-42897"
title="Damien Broussal (Culligan), directeur des ventes et marathonien"
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Damien Broussal (Culligan), directeur des ventes et marathonien </a>
</h3>
<div class="entry-content">
<p>Damien Broussal est directeur des ventes CHR de Purezza France (groupe Culligan)...et marathonien depuis le 12 avril 2026. Une épreuve sportive pleine de parallèles avec la vente. Entretien. </p> </div>
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</article><article id="post-42890" class="post-42890 post type-post status-publish format-standard has-post-thumbnail hentry category-ressources-humaines-1217 tag-assurance-13486 tag-directrice-commerciale-262028 tag-nomination-6628">
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<a rel="follow" href="https://www.actionco.fr/ressources-humaines-1217/mylene-poisson-lebel-nommee-directrice-commerciale-daon-france-42890" title="Mylène Poisson-Lebel nommée directrice commerciale d’Aon France"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-120x90.png" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-120x90.png 120w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-684x513.png 684w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-440x330.png 440w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-300x225.png 300w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-422x315.png 422w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-196x147.png 196w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-333x250.png 333w, https://www.actionco.fr/wp-content/uploads/2026/04/Mylene-Poisson-Lebel-600x450.png 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/rh-1217" title = "actualités Ressources humaines" >#Ressources humaines </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/ressources-humaines-1217/mylene-poisson-lebel-nommee-directrice-commerciale-daon-france-42890"
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Mylène Poisson-Lebel nommée directrice commerciale d’Aon... </a>
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<p>A compter du 18 juin 2026, Mylène Poisson-Lebel devient directrice commerciale d'Aon France. </p> </div>
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<a rel="follow" href="https://www.actionco.fr/outils-1021/tribune-un-commercial-sur-7-saisit-au-lieu-de-vendre-42969" title="Tribune | Un commercial sur 7 saisit au lieu de vendre"><img width="120" height="90" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="attachment-listing size-listing lazy-load wp-post-image" alt="" decoding="async" loading="lazy" sizes="auto, (max-width: 120px) 100vw, 120px" data-src="https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-120x90.jpeg" data-srcset="https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-120x90.jpeg 120w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-684x513.jpeg 684w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-440x330.jpeg 440w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-300x225.jpeg 300w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-422x315.jpeg 422w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-196x147.jpeg 196w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-333x250.jpeg 333w, https://www.actionco.fr/wp-content/uploads/2026/04/AlexJ-B19-600x450.jpeg 600w" /></a> </figure>
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<a href="https://www.actionco.fr/thematique/outils-1021" title = "actualités Outils" >#Outils </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/outils-1021/tribune-un-commercial-sur-7-saisit-au-lieu-de-vendre-42969"
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Tribune | Un commercial sur 7 saisit au lieu de vendre </a>
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<p>Dans cette tribune, Alexandre De Clercq, fondateur et CEO de Jay Assistant, questionne le métier de commercial en 2026, et les tâches administratives attenantes. </p> </div>
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5 min </span>
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</article><article id="post-42965" class="post-42965 post type-post status-publish format-standard has-post-thumbnail hentry category-process-de-vente-1216 category-techno-1213 tag-ia-200960 tag-nouvelles-technologies-2775 tag-technologie-91257">
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<a href="https://www.actionco.fr/thematique/process-vente-1216" title = "actualités Process de vente" >#Process de vente </a>
</div><h3 class="entry-title"> <a href="https://www.actionco.fr/process-de-vente-1216/87-des-dirco-pensent-que-leurs-metrics-ne-sont-pas-actionnables-42965"
title="87% des dirco pensent que leurs metrics ne sont pas actionnables"
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87% des dirco pensent que leurs metrics ne sont pas actionnables </a>
</h3>
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<p>Une nouvelle étude Gartner se penche sur les directeurs commerciaux et leur rapport aux nouvelles technologies, dont l'IA. Résultat : 87% pensent que leurs indicateurs ne sont pas actionnables.</p> </div>
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</article><article id="post-42823" class="post-42823 post type-post status-publish format-standard has-post-thumbnail hentry category-methodologie-1246 category-techno-1213 tag-data-23694 tag-eprivacy tag-juridique-902 tag-prospection-24571 tag-rgpd-167072">
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title="Alliance Digitale lance un guide de prospection data"
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Alliance Digitale lance un guide de prospection data </a>
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<p>A l'heure de la RGPD et autre directive ePrivacy, l’Association du marketing digital et de la data, Alliance Digitale, publie un guide pour prospecter en toute légalité. </p> </div>
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