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	<div id='fullscreen_slider_0' class='avia-fullscreen-slider main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap fullsize'   ><a href='#next-section' title='' class='scroll-down-link av-control-hidden' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'></a><div  data-size='extra_large'  data-lightbox_size='large'  data-animation='fade'  data-ids='16,589,590'  data-video_counter='0'  data-autoplay='true'  data-bg_slider='true'  data-slide_height='100'  data-handle='av_fullscreen'  data-interval='5'  data-class=' '  data-css_id='fullscreen_slider_0'  data-scroll_down='aviaTBscroll_down'  data-control_layout='av-control-hidden'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-stretch=''  data-default-height='100'  class='avia-slideshow avia-slideshow-1 av-slider-scroll-down-active av-control-hidden av-default-height-applied avia-slideshow-extra_large av_fullscreen   avia-fade-slider'  itemscope="itemscope" itemtype="https://schema.org/ImageObject" ><ul class='avia-slideshow-inner' style='padding-bottom: 58.333333333333%;'><li style='background-position:top left;' data-img-url='https://i2.wp.com/www.why-consulting.com/wp-content/uploads/2017/08/perf_com.jpg?fit=1500%2C875&ssl=1' class='slide-1' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = "caption_fullwidth av-slideshow-caption caption_center"><div class = "container caption_container"><div class = "slideshow_caption"><div class = "slideshow_inner_caption"><div class = "slideshow_align_caption"><h2  class='avia-caption-title'  itemprop="name" >ACCÉLÉRER vos succès commerciaux</h2></div></div></div></div></div></div></li><li style='background-position:top left;' data-img-url='https://i2.wp.com/www.why-consulting.com/wp-content/uploads/2015/02/bg_cultiver.jpg?fit=1500%2C876&ssl=1' class='slide-2' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = "caption_fullwidth av-slideshow-caption caption_center"><div class = "container caption_container"><div class = "slideshow_caption"><div class = "slideshow_inner_caption"><div class = "slideshow_align_caption"><h2  class='avia-caption-title'  itemprop="name" >CULTIVER l’enchantement Client</h2></div></div></div></div></div></div></li><li style='background-position:top left;' data-img-url='https://i1.wp.com/www.why-consulting.com/wp-content/uploads/2015/02/bg_liberer.jpg?fit=1500%2C876&ssl=1' class='slide-3' ><div data-rel='slideshow-1' class='avia-slide-wrap'  ><div class = "caption_fullwidth av-slideshow-caption caption_center"><div class = "container caption_container"><div class = "slideshow_caption"><div class = "slideshow_inner_caption"><div class = "slideshow_align_caption"><h2  class='avia-caption-title'  itemprop="name" >LIBÉRER les énergies créatrices</h2></div></div></div></div></div></div></li></ul><div class='avia-slideshow-arrows avia-slideshow-controls'><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'>Précédent</a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'>Suivant</a></div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1</a><a href='#2' class='goto-slide' >2</a><a href='#3' class='goto-slide' >3</a></div></div></div>
<div id='pictos' class='avia-section main_color avia-section-default avia-no-border-styling avia-bg-style-scroll  avia-builder-el-1  el_after_av_fullscreen  el_before_av_section   container_wrap fullsize'   ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-431'><div class='entry-content-wrapper clearfix'>
<div class="flex_column av_one_full  av-animated-generic pop-up  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_before_av_hr  avia-builder-el-first" style='border-radius:0px; '><div style='padding-bottom:10px;font-size:34px;' class='av-special-heading av-special-heading-h1  blockquote modern-quote modern-centered  avia-builder-el-3  avia-builder-el-no-sibling   av-inherit-size'><h1 class='av-special-heading-tag'  itemprop="headline"  >Spécialiste du BtoB, WHY Consulting vous accompagne<br />
de la définition de votre stratégie de développement à son exécution</h1><div class='special-heading-border'><div class='special-heading-inner-border' ></div></div></div></div><div style='height:50px' class='hr hr-invisible   avia-builder-el-4  el_after_av_one_full  el_before_av_hr'><span class='hr-inner' ><span class='hr-inner-style'></span></span></div>
<div style='height:10px' class='hr hr-invisible   avia-builder-el-5  el_after_av_hr  el_before_av_one_fourth'><span class='hr-inner' ><span class='hr-inner-style'></span></span></div>
<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class="flex_column av_one_fourth  av-animated-generic fade-in  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-6  el_after_av_hr  el_before_av_one_fourth" style='padding:5px; border-radius:0px; '><div class='avia-image-container  av-styling-    avia-builder-el-7  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image' src='https://www.why-consulting.com/wp-content/uploads/2015/02/diam.svg' alt='' title=''   itemprop="thumbnailUrl"  /></div></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'   itemprop="text" ><h3>ACCELÉRER VOS SUCCÈS COMMERCIAUX</h3>
<p>Placer le client au cœur de la stratégie : à qui vendons-nous ? Pourquoi et comment nos clients achètent-ils ? Quelles approches pour maximiser nos ventes ? Analyse et segmentation des cibles, efficacité de l’organisation commerciale, synergie commerce &#038; marketing, Key Account Management, développement des compétences, leadership &#038; motivation de la force de vente : découvrez comment WHY Consulting vous aide à booster votre performance commerciale.</p>
<p><a href="/expertises/#accelerer">En savoir plus</a></p>
</div></section></div><div class='av-flex-placeholder'></div><div class="flex_column av_one_fourth  av-animated-generic fade-in  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-9  el_after_av_one_fourth  el_before_av_one_fourth" style='padding:5px; border-radius:0px; '><div class='avia-image-container  av-styling-    avia-builder-el-10  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image' src='https://www.why-consulting.com/wp-content/uploads/2015/02/coeur.svg' alt='' title=''   itemprop="thumbnailUrl"  /></div></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'   itemprop="text" ><h3>CULTIVER L&rsquo;ENCHANTEMENT CLIENT</h3>
<p>Se différencier par la relation client : quel regard nos clients portent-ils sur nos échanges, nos innovations ? Comment gagner leur préférence ? Quels leviers pour faire progresser nos attitudes face au client ? Capture et diffusion de la voix du client, construction de la confiance, visualisation et refonte du parcours client, gestion de la dimension émotionnelle, pratiques managériales libérant l’orientation client des équipes : découvrez comment WHY Consulting vous accompagne vers une meilleure culture client et une mise en mouvement collective.</p>
<p><a href="/expertises/#cultiver">En savoir plus</a></p>
</div></section></div><div class='av-flex-placeholder'></div><div class="flex_column av_one_fourth  av-animated-generic fade-in  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-12  el_after_av_one_fourth  el_before_av_one_fourth" style='padding:5px; border-radius:0px; '><div class='avia-image-container  av-styling-    avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image' src='https://www.why-consulting.com/wp-content/uploads/2019/02/Centr-ContactOK.svg' alt='' title=''   itemprop="thumbnailUrl"  /></div></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'   itemprop="text" ><h3>RENFORCER L&rsquo;EFFICACITÉ DE VOTRE RELATION CLIENT</h3>
<p>Exigence de qualité, importance de la satisfaction Client, ajout de complexité par de nouveaux canaux de communication et de vente, maîtrise budgétaire : comment résoudre une équation toujours plus complexe pour les managers de centres de relation client ? Découvrez comment WHY Consulting vous aide à trouver les solutions et les outils novateurs adaptés à votre contexte.</p>
<p><a href="/expertises/#centres">En savoir plus</a></p>
</div></section></div><div class='av-flex-placeholder'></div><div class="flex_column av_one_fourth  av-animated-generic fade-in  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-15  el_after_av_one_fourth  avia-builder-el-last" style='padding:5px; border-radius:0px; '><div class='avia-image-container  av-styling-    avia-builder-el-16  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image' src='https://www.why-consulting.com/wp-content/uploads/2015/02/sun-1.svg' alt='' title=''   itemprop="thumbnailUrl"  /></div></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'   itemprop="text" ><h3>LIBÉRER LES ÉNERGIES  CRÉATRICES</h3>
<p>Mettre l’organisation en mouvement, accompagner le changement en cohérence avec la stratégie : comment susciter l’adhésion des managers et des équipes ? Comment les impliquer dans la conduite du changement ? Intelligence collective, co-création, innovation supposent une forte mobilisation interne sur des priorités et des objectifs partagés : découvrez comment WHY Consulting relève le défi de la transformation et vous accompagne dans une démarche de progrès ou de libération.</p>
<p><a href="/expertises/#liberer">En savoir plus</a></p>
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<div class='flex_column_table av-equal-height-column-flextable av-break-at-tablet-flextable' style='margin-top:30px; margin-bottom:30px; '><div class="flex_column av_two_fifth  av-hide-on-mobile  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding first  avia-builder-el-19  el_before_av_three_fifth  avia-builder-el-first" style='border-radius:0px; '></div><div class='av-flex-placeholder'></div><div class="flex_column av_three_fifth  av-animated-generic fade-in  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-20  el_after_av_two_fifth  avia-builder-el-last" style='padding:20px 0px 0px 0px ; border-radius:0px; '><div style='padding-bottom:0px;color:#ffffff;font-size:50px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-21  el_before_av_hr  avia-builder-el-first   av-inherit-size'><h3 class='av-special-heading-tag'  itemprop="headline"  >WHY Consulting en chiffres</h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'></div></div></div>
<div style='height:50px' class='hr hr-invisible   avia-builder-el-22  el_after_av_heading  el_before_av_animated_numbers'><span class='hr-inner' ><span class='hr-inner-style'></span></span></div>
<div style='color:#f18f4e' class="avia-animated-number av-force-default-color  avia-color-font-custom  avia-builder-el-23  el_after_av_hr  el_before_av_animated_numbers  avia_animate_when_visible"><strong class="heading avia-animated-number-title" ><span class="avia-single-number __av-single-number" data-number="19">19</span></strong><div class='avia-animated-number-content' ><p>ANS D&rsquo;EXISTENCE</p>
</div></div>
<div style='color:#f18f4e' class="avia-animated-number av-force-default-color  avia-color-font-custom  avia-builder-el-24  el_after_av_animated_numbers  el_before_av_animated_numbers  avia_animate_when_visible"><strong class="heading avia-animated-number-title" ><span class="avia-no-number">+</span><span class="avia-single-number __av-single-number" data-number="500">500</span></strong><div class='avia-animated-number-content' ><p>MISSIONS</p>
</div></div>
<div style='color:#f18f4e' class="avia-animated-number av-force-default-color  avia-color-font-custom  avia-builder-el-25  el_after_av_animated_numbers  el_before_av_animated_numbers  avia_animate_when_visible"><strong class="heading avia-animated-number-title" ><span class="avia-single-number __av-single-number" data-number="70">70</span></strong><div class='avia-animated-number-content' ><p>CONSULTANTS</p>
</div></div>
<div style='color:#f18f4e' class="avia-animated-number av-force-default-color  avia-color-font-custom  avia-builder-el-26  el_after_av_animated_numbers  el_before_av_animated_numbers  avia_animate_when_visible"><strong class="heading avia-animated-number-title" ><span class="avia-single-number __av-single-number" data-number="60">60</span><span class="avia-no-number">%</span></strong><div class='avia-animated-number-content' ><p>DE MISSIONS<br />
dans un contexte international</p>
</div></div>
<div style='color:#f18f4e' class="avia-animated-number av-force-default-color  avia-color-font-custom  avia-builder-el-27  el_after_av_animated_numbers  avia-builder-el-last  avia_animate_when_visible"><strong class="heading avia-animated-number-title" ><span class="avia-single-number __av-single-number" data-number="40">40</span></strong><div class='avia-animated-number-content' ><p>PAYS</p>
</div></div></div></div><!--close column table wrapper. Autoclose: 1 -->

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<div style='padding-bottom:10px;font-size:40px;' class='av-special-heading av-special-heading-h4  blockquote modern-quote modern-centered  avia-builder-el-29  el_before_av_partner  avia-builder-el-first   av-inherit-size'><h4 class='av-special-heading-tag'  itemprop="headline"  >Ils nous font confiance</h4><div class='special-heading-border'><div class='special-heading-inner-border' ></div></div></div>
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<div style='height:50px' class='hr hr-invisible   avia-builder-el-31  el_after_av_partner  el_before_av_heading'><span class='hr-inner' ><span class='hr-inner-style'></span></span></div>
<div style='padding-bottom:10px;font-size:40px;' class='av-special-heading av-special-heading-h4  blockquote modern-quote modern-centered  avia-builder-el-32  el_after_av_hr  el_before_av_one_full   av-inherit-size'><h4 class='av-special-heading-tag'  itemprop="headline"  >Partageons nos expériences clients</h4><div class='special-heading-border'><div class='special-heading-inner-border' ></div></div></div>
<div class="flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-33  el_after_av_heading  el_before_av_hr" style='border-radius:0px; '><div  data-autoplay='1'  data-interval='5'  data-animation='fade'  data-hoverpause='1'  class='avia-testimonial-wrapper avia-slider-testimonials avia-slider-2-testimonials avia_animate_when_almost_visible  av-large-testimonial-slider'>
<section class ='avia-testimonial-row'><div class='avia-testimonial av_one_half flex_column no_margin avia-testimonial-row-1 avia-first-testimonial'  itemscope="itemscope" itemtype="https://schema.org/Person" ><div class='avia-testimonial_inner'><div class='avia-testimonial-content'    itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><p><a href="/references-reussites-temoignages-experiences-clients/#confiance"><strong>CONFIANCE CLIENT</strong> : « A l’écoute de tous nos clients, dans le monde entier… »</a></p>
</div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'></div></div><div class='avia-testimonial-meta-mini'></div></div></div></div>
<div class='avia-testimonial av_one_half flex_column no_margin avia-testimonial-row-1'  itemscope="itemscope" itemtype="https://schema.org/Person" ><div class='avia-testimonial_inner'><div class='avia-testimonial-content'    itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><p><a href="/references-reussites-temoignages-experiences-clients/#culture"><strong>CULTURE CLIENT</strong> : « Une révolution au sein de nos équipes… »</a></p>
</div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'></div></div><div class='avia-testimonial-meta-mini'></div></div></div></div>
<div class='avia-testimonial av_one_half flex_column no_margin avia-testimonial-row-1'  itemscope="itemscope" itemtype="https://schema.org/Person" ><div class='avia-testimonial_inner'><div class='avia-testimonial-content'    itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><p><a href="/references-reussites-temoignages-experiences-clients/#performance"><strong>PERFORMANCE COMMERCIALE</strong> : « Affuter notre approche pour booster nos ventes… »</a></p>
</div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'></div></div><div class='avia-testimonial-meta-mini'></div></div></div></div>
<div class='avia-testimonial av_one_half flex_column no_margin avia-testimonial-row-1'  itemscope="itemscope" itemtype="https://schema.org/Person" ><div class='avia-testimonial_inner'><div class='avia-testimonial-content'    itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><p><a href="/references-reussites-temoignages-experiences-clients/#transformation"><strong>TRANSFORMATION AGILE</strong> : « Il faut nous mettre en mouvement, et vite… »</a></p>
</div><div class='avia-testimonial-meta'><div class='avia-testimonial-arrow-wrap'><div class='avia-arrow'></div></div><div class='avia-testimonial-meta-mini'></div></div></div></div>
</section><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'>Précédent</a><a href='#next' class='next-slide' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'>Suivant</a></div></div></div><div style='height:20px' class='hr hr-invisible   avia-builder-el-35  el_after_av_one_full  el_before_av_image'><span class='hr-inner' ><span class='hr-inner-style'></span></span></div>
<div class='avia-image-container  av-styling-    avia-builder-el-36  el_after_av_hr  avia-builder-el-last  avia-align-center'  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image' src='https://i1.wp.com/www.why-consulting.com/wp-content/uploads/2015/02/w_orange.gif?fit=208%2C136&ssl=1' alt='marque-why-consulting' title=''   itemprop="thumbnailUrl"  /></div></div>

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<div class="flex_cell no_margin av_one_third  avia-builder-el-38  el_before_av_cell_one_third  avia-builder-el-first" style='vertical-align:top; padding:30px 30px 30px 50px ; background-color:#e3e2df; '><div class='flex_cell_inner' >
<div style='height:30px' class='hr hr-invisible   avia-builder-el-39  el_before_av_image  avia-builder-el-first'><span class='hr-inner' ><span class='hr-inner-style'></span></span></div>
<div class='avia-image-container  av-styling-    avia-builder-el-40  el_after_av_hr  el_before_av_textblock  avia-align-right'  itemscope="itemscope" itemtype="https://schema.org/ImageObject"  ><div class='avia-image-container-inner'><img class='avia_image' src='https://i1.wp.com/www.why-consulting.com/wp-content/uploads/2015/02/LogoBlogok.png?fit=300%2C96&ssl=1' alt='actualites-articles-blog-performance-commerciale-relation-client-transformation' title=''   itemprop="thumbnailUrl"  /></div></div>
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'  style='font-size:24px; '  itemprop="text" ><h3 class="p1" style="text-align: right">Concentré d’Actualités<br />
en Performance<br />
Commerciale<br />
Expérience Client<br />
&#038; Transformation</h3>
</div></section>
</div></div><div class="flex_cell no_margin av_one_third  avia-builder-el-42  el_after_av_cell_one_third  el_before_av_cell_one_third" style='vertical-align:top; padding:30px 30px 30px 30px ; background-color:#e3e2df; '><div class='flex_cell_inner' >
<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'  style='font-size:10px; '  itemprop="text" ><h5>PARUTION</h5>
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<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'   itemprop="text" ><h2 style="text-align: center;"><span style="color: #172983;">« WHY Insights »<br />
de l&rsquo;idée à l&rsquo;action</span></h2>
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<section class="av_textblock_section"  itemscope="itemscope" itemtype="https://schema.org/CreativeWork" ><div class='avia_textblock'   itemprop="text" ><p>Le nouveau numéro de notre publication <a href="https://www.why-consulting.com/wp-content/uploads/2020/01/WHY-Insights-n°4-_-Newsletter-de-WHY-Consulting.pdf" target="_blank" rel="noopener">WHY Insights</a>  est en ligne !</p>
<p>A travers cette lettre, nous souhaitons partager avec les entreprises les réussites, les opinions ou encore les études et la littérature qui nous paraissent essentielles pour mieux appréhender les évolutions que nous vivons et y apporter des réponses pertinentes.</p>
<p>Nous vous souhaitons bonne lecture de ce nouveau numéro !</p>
<p>N&rsquo;hésitez-pas à nous transmettre vos remarques et suggestions : <a href="mailto:contact@why-consulting.com" target="_blank" rel="noopener">contact@why-consulting.com</a></p>
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<p style="text-align: center;">Rencontre avec CECILE GRIN,<br />
directrice du canal « Portail Entreprises » de la SNCF.</p>
<p><em>Cécile Grin manage l&rsquo;équipe en charge de la commercialisation de l&rsquo;offre « Portail Entreprises ». Nous l&rsquo;avons interviewée afin d&rsquo;évoquer les bonnes pratiques commerciales en matière de prospection et d&rsquo;entretien de la relation partagées au sein de son équipe.</em></p>
<p><em><a href="https://www.why-consulting.com/performance-commerciale-quelles-sont-les-pratiques-de-conquete-et-de-fidelisation-a-privilegier/" target="_blank" rel="noopener">Lire la suite</a></em></p>
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