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<img decoding="async" width="54" height="2" src="https://upto1.fr/storage/2020/09/home-version-two-separator-img.webp" class="attachment-full size-full wp-image-9993" alt="Séparateur orange agence growth hacking upto1" /> </div>
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<p>L’application web open source français <a href="https://www.prestashop.com/fr">Prestashop</a> est une solution e-commerce utilisée par de nombreux commerçants dans l’hexagone. Bien qu’il soit gratuit, il nécessite <strong>beaucoup de travail pour obtenir une boutique e-commerce performante</strong> en matière de référencement naturel. Pour optimiser le SEO d’une e-boutique Prestashop, <strong>un audit est recommandé</strong>. Cependant, <strong>plusieurs actions sont déjà envisageables</strong> de votre côté.</p> </div>
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<img decoding="async" fetchpriority="high" width="994" height="665" src="https://upto1.fr/storage/2020/10/Agence-upto1.webp" class="attachment-full size-full wp-image-11081" alt="Agence growth hacking upto1" srcset="https://upto1.fr/storage/2020/10/Agence-upto1.webp 994w,https://upto1.fr/storage/2020/10/Agence-upto1-300x201.webp 300w,https://upto1.fr/storage/2020/10/Agence-upto1-768x514.webp 768w" sizes="(max-width: 994px) 100vw, 994px" /> </div>
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<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f89bde5 home-version-two-benefits-box" data-id="f89bde5" data-element_type="column" data-settings="{"background_background":"classic"}">
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<img decoding="async" width="73" height="78" src="https://upto1.fr/storage/2020/09/icon-technique.webp" class="attachment-full size-full wp-image-10905" alt="UpTo1 audit SEO Technique" /> </div>
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<div class="elementor-heading-title elementor-size-default"> Prestashop & SEO</div> </div>
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<p>– Choisir un thème efficace <br />– Structurer la boutique<br />– Placer le contenu important en haut de page<br />– Soigner le ratio « texte/code »<br />– S’aider des modules</p> </div>
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<img decoding="async" loading="lazy" width="73" height="78" src="https://upto1.fr/storage/2020/09/ico3.webp" class="attachment-full size-full wp-image-9990" alt="Icone agence growth hacking upto1 rocket" /> </div>
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<div class="elementor-heading-title elementor-size-default">Optimiser la performance du site</div> </div>
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<p>– Choisir un serveur adapté<br />– Limiter le nombre de plug-ins<br />– Utiliser le lazy load <br />– Compresser les images utilisées</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Prestashop & SEO</h3> </div>
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<img decoding="async" width="54" height="2" src="https://upto1.fr/storage/2020/09/home-version-two-separator-img.webp" class="attachment-full size-full wp-image-9993" alt="Séparateur orange agence growth hacking upto1" /> </div>
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<p><strong>Choisir un thème efficace</strong> : Plusieurs éléments impactent le référencement naturel de votre boutique Prestashop dont le thème choisi. Optimisez votre boutique Prestashop en choisissant le <strong>bon thème</strong>.</p> </div>
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<p><strong>Structurer son catalogue produit</strong> : Faciliter la navigation et la compréhension de l’internaute est bénéfique pour votre chiffre d’affaires et pour votre référencement. Un <strong>catalogue organisé stratégiquement</strong> influence le ranking de vos pages.</p> </div>
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<p><strong>Placer le contenu important en haut de page</strong> : Placez les <strong>mots-clés importants en haut de page</strong>, Google lui accordera plus d’importance.</p> </div>
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<p><strong>Soigner le ratio « texte/code »</strong> : Prestashop est un CMS qui génère de nombreuses lignes de code. Google apporte de l’importance au ratio <strong>« texte/code »</strong> pour le référencement naturel.</p> </div>
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<p><strong>S’aider des modules</strong> : les <strong>modules Prestashop dédiés au référencement naturel</strong> sont disponibles pour aider le travail de référencement. </p> </div>
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<img decoding="async" loading="lazy" width="512" height="512" src="https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976.webp" class="attachment-full size-full wp-image-9710" alt="Logo prestashop" srcset="https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976.webp 512w,https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976-300x300.webp 300w,https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976-150x150.webp 150w,https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976-100x100.webp 100w,https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976-140x140.webp 140w,https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976-500x500.webp 500w,https://upto1.fr/storage/2020/09/584815d1cef1014c0b5e4976-350x350.webp 350w" sizes="(max-width: 512px) 100vw, 512px" /> </div>
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<img decoding="async" loading="lazy" width="687" height="639" src="https://upto1.fr/storage/2020/10/Agence-growth-hacking-upto1.webp" class="attachment-full size-full wp-image-11056" alt="Agence growth hacking upto1" srcset="https://upto1.fr/storage/2020/10/Agence-growth-hacking-upto1.webp 687w,https://upto1.fr/storage/2020/10/Agence-growth-hacking-upto1-300x279.webp 300w" sizes="(max-width: 687px) 100vw, 687px" /> </div>
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<h3 class="elementor-heading-title elementor-size-default">Optimiser la performance du site</h3> </div>
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<img decoding="async" width="54" height="2" src="https://upto1.fr/storage/2020/09/home-version-two-separator-img.webp" class="attachment-full size-full wp-image-9993" alt="Séparateur orange agence growth hacking upto1" /> </div>
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<p><strong>Choisir un serveur adapté</strong> : Le choix de votre hébergeur a une incidence sur la vitesse de votre site Prestashop. Privilégiez des <strong>serveurs proches</strong> <strong>de vos clients</strong>, utilisez un <strong>CDN</strong> pour maximiser l’expérience client. </p> </div>
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<p><strong>Limiter le nombre de plug-ins</strong> : Beaucoup de plug-ins sont disponibles et utiles pour votre boutique Prestashop. Cependant,<strong> il ne faut pas le charger</strong> au risque de la saturer et donc <strong>ralentir la performance</strong>.</p> </div>
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<p><strong>Utiliser le lazyload</strong> : N’afficher que les images qui sont à l’écran de vos internautes, permet à votre page de <strong>charger plus rapidement</strong> et ainsi <strong>optimiser sa performance</strong> de chargement des pages : <a href="https://addons.prestashop.com/fr/performance-site/26025-an-lazy-loading.html">AN Lazy Loading</a></p> </div>
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<p><strong>Compresser les images utilisées</strong> : Par défaut, Prestashop compresse les images. Il ne faut cependant ne pas oublier de le faire de son côté pour rendre les <strong>images encore plus légères</strong> et <strong>améliorer la vitesse de chargement</strong> de votre site.</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Un audit Prestashop pour bonne stratégie de référencement</h3> </div>
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<img decoding="async" width="54" height="2" src="https://upto1.fr/storage/2020/09/home-version-two-separator-img.webp" class="attachment-full size-full wp-image-9993" alt="Séparateur orange agence growth hacking upto1" /> </div>
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<p><strong>Une stratégie de référencement web mesurable<br /></strong>Le référencement web n’a d’intérêt que s’il améliore votre business. Comment mesurer les impacts de vos actions sur votre activité après un audit SEO ? UPTO1 met à votre disposition un outil permettant de mesurer la stratégie SEO mise en place. Un <strong>tableau de bord</strong> permet ainsi d’évaluer la stratégie tout au long de son déploiement.</p> </div>
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<p><strong>Maîtriser la concurrence<br /></strong>Vos concurrents font partie de l’écosystème de votre site. Après un audit interne, il est nécessaire <strong>d’étudier la stratégie utilisée par vos concurrents</strong>. Nous analysons les sites de vos concurrents, leurs contenus, leurs mots-clés, pour vous proposer les <strong>meilleures recommandations et ainsi améliorer votre propre stratégie</strong>.</p> </div>
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<div class="elementor-element elementor-element-19d5fad elementor-widget elementor-widget-text-editor" data-id="19d5fad" data-element_type="widget" data-widget_type="text-editor.default">
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<div class="landing-block-card-accordeon-element js-animation g-brd-none landing-card animation-none animated"><div class="landing-block-card-accordeon-element-body"><div class="card-block u-accordion__body g-py-20 px-0"><div class="landing-block-node-accordeon-element-text g-color-gray-dark-v4 g-font-kanit g-font-size-16"><p><strong>Un travail valorisé<br /></strong>Les éléments travaillés lors de l’audit SEO Prestashop serviront à améliorer le SEO de votre boutique en ligne, mais aussi à <strong>mettre en place d’autres actions</strong>. Vous pourrez utiliser ce travail pour mettre en place d’une <strong>campagne Ads</strong> ou encore créer de <strong>nouveaux d’articles grâce aux mots-clés</strong> trouvés.</p></div></div></div></div> </div>
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<h3 class="elementor-heading-title elementor-size-default">Le SEO, un travail à plein temps</h3> </div>
</div>
<div class="elementor-element elementor-element-400e356 elementor-widget elementor-widget-image" data-id="400e356" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" width="54" height="2" src="https://upto1.fr/storage/2020/09/home-version-two-separator-img.webp" class="attachment-full size-full wp-image-9993" alt="Séparateur orange agence growth hacking upto1" /> </div>
</div>
<div class="elementor-element elementor-element-532051a elementor-widget elementor-widget-heading" data-id="532051a" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<div class="elementor-heading-title elementor-size-default">Ne prenez pas l'audit SEO à la légère !</div> </div>
</div>
<div class="elementor-element elementor-element-f1f4a9c elementor-widget elementor-widget-text-editor" data-id="f1f4a9c" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>UPTO1, agence spécialisée en référencement naturel Prestashop savons que le SEO est un travail à plein temps. Certaines actions peuvent vous prendre beaucoup de temps et pire, il est possible de passer du temps sur des optimisations inutiles ! Grâce à notre méthode de travail et notre <strong>plan d’action détaillé</strong>, ne perdez plus de temps ! Confiez la réalisation de votre audit SEO à des experts du référencement naturel.</p> </div>
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</div>
</div>
</div>
</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-9d41807 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9d41807" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-805df3d benefits-hover-box" data-id="805df3d" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-10d1c41 elementor-widget elementor-widget-image" data-id="10d1c41" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" loading="lazy" width="73" height="78" src="https://upto1.fr/storage/2020/09/ico1.webp" class="attachment-full size-full wp-image-9988" alt="UpTo1 icone SEO attractif" /> </div>
</div>
<div class="elementor-element elementor-element-9fda721 elementor-widget elementor-widget-heading" data-id="9fda721" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<div class="elementor-heading-title elementor-size-default">Stratégie adaptée</div> </div>
</div>
<div class="elementor-element elementor-element-dc8b62a elementor-widget elementor-widget-text-editor" data-id="dc8b62a" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Votre site est unique, nous prenons le temps de définir ensemble une stratégie unique. L’audit SEO doit <strong>répondre à vos objectifs</strong> et être <strong>approprié à vos cibles</strong>, mais surtout à votre identité commerciale.</p> </div>
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</div>
</div>
<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-77aeca6 home-version-two-benefits-box" data-id="77aeca6" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-b7dfdc3 elementor-widget elementor-widget-image" data-id="b7dfdc3" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" loading="lazy" width="73" height="78" src="https://upto1.fr/storage/2020/09/ico2.webp" class="attachment-full size-full wp-image-9989" alt="Icone performance agence growtth hacking upto1" /> </div>
</div>
<div class="elementor-element elementor-element-925a06a elementor-widget elementor-widget-heading" data-id="925a06a" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<div class="elementor-heading-title elementor-size-default">Méthode DATA</div> </div>
</div>
<div class="elementor-element elementor-element-c4ac47c elementor-widget elementor-widget-text-editor" data-id="c4ac47c" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>La Data constitue l’un des points clés dans notre audit SEO. Le suivi des différents KPIs durant l’accompagnement permet de suivre <strong>l’évolution de la stratégie</strong>, mais surtout d’<strong>assurer la performance</strong> de la stratégie mise en place.</p> </div>
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</div>
<div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13e8d68 benefits-hover-box" data-id="13e8d68" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-9a65e89 elementor-widget elementor-widget-image" data-id="9a65e89" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" loading="lazy" width="73" height="78" src="https://upto1.fr/storage/2020/09/ico3.webp" class="attachment-full size-full wp-image-9990" alt="Icone agence growth hacking upto1 rocket" /> </div>
</div>
<div class="elementor-element elementor-element-1a29d52 elementor-widget elementor-widget-heading" data-id="1a29d52" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<div class="elementor-heading-title elementor-size-default">Actions concrètes</div> </div>
</div>
<div class="elementor-element elementor-element-7ac39df elementor-widget elementor-widget-text-editor" data-id="7ac39df" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Suite à l’audit SEO, <span style="color: var( --e-global-color-secondary ); letter-spacing: 0px;">UPTO1 déploie une <strong>stratégie adaptée</strong> à votre business avec des <strong>actions concrètes.</strong></span><span style="color: var( --e-global-color-secondary ); letter-spacing: 0px;"> Vous pourrez y <strong>mesurer les retombées</strong> grâce à notre Tableau de bord agrégeant des données en temps réel.</span></p> </div>
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</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-8330b4e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8330b4e" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3595431" data-id="3595431" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-05d6236 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05d6236" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-acbc373" data-id="acbc373" data-element_type="column" data-settings="{"animation":"none"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-ca4736c elementor-widget elementor-widget-image" data-id="ca4736c" data-element_type="widget" data-widget_type="image.default">
<div class="elementor-widget-container">
<img decoding="async" loading="lazy" width="278" height="300" src="https://upto1.fr/storage/2020/10/Agence-growth-hacking-dashboard-analytics-278x300.webp" class="attachment-medium size-medium wp-image-11089" alt="UpTo1 dashboard analytics suivi seo" srcset="https://upto1.fr/storage/2020/10/Agence-growth-hacking-dashboard-analytics-278x300.webp 278w,https://upto1.fr/storage/2020/10/Agence-growth-hacking-dashboard-analytics.webp 556w" sizes="(max-width: 278px) 100vw, 278px" /> </div>
</div>
</div>
</div>
<div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f02a812" data-id="f02a812" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-b1ce071 elementor-widget elementor-widget-heading" data-id="b1ce071" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h3 class="elementor-heading-title elementor-size-default">Mettre en place un tableau de bord</h3> </div>
</div>
<div class="elementor-element elementor-element-efdc015 elementor-widget elementor-widget-text-editor" data-id="efdc015" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>UPTO1 collecte et exploite le maximum de données pendant et après l’audit SEO afin de vous fournir les<strong> analyses et recommandations les plus précises possibles.</strong> Pour vous permettre de piloter la stratégie SEO déployée sur votre Prestashop, nous mettons en place un Dashboard qui incorpore les données en temps réel.</p> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-2abacd0 elementor-section-content-middle elementor-section-stretched elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2abacd0" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-143f6fe" data-id="143f6fe" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-c6160ff elementor-widget elementor-widget-heading" data-id="c6160ff" data-element_type="widget" data-widget_type="heading.default">
<div class="elementor-widget-container">
<h3 class="elementor-heading-title elementor-size-default">Des actions concrètes pour des résultats mesurables</h3> </div>
</div>
<div class="elementor-element elementor-element-917e62b elementor-widget elementor-widget-text-editor" data-id="917e62b" data-element_type="widget" data-widget_type="text-editor.default">
<div class="elementor-widget-container">
<p>Avant de réaliser un audit SEO, vous pouvez déjà aller plus loin dans votre référencement naturel Prestashop. Nous vous avons réuni les bases pour optimiser votre boutique e-commerce Prestashop :</p> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-ef08b01 elementor-section-stretched elementor-section-content-top elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ef08b01" data-element_type="section" data-settings="{"stretch_section":"section-stretched"}">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f675a07" data-id="f675a07" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-df1b5c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df1b5c9" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e9cb2f5" data-id="e9cb2f5" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-7a1b369 elementor-position-top elementor-widget elementor-widget-image-box" data-id="7a1b369" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://upto1.fr/storage/elementor/thumbs/rise-version9-securelogo-plk7wmfnaey020x83gf1fl0zldupzc2hlfz5geogts.png" title="chiffrement cookies prestashop upto1" alt="chiffrement cookies prestashop agence SEO upto1" loading="lazy" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Les cookies</div><p class="elementor-image-box-description">Les cookies contiennent des données personnelles et sont donc des données sensibles. Utilisez le <b>chiffrement des cookies</b> avec la bibliothèque mcrypt.
</p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-d380142 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d380142" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6347381" data-id="6347381" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-82ec806 elementor-position-top elementor-widget elementor-widget-image-box" data-id="82ec806" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" loading="lazy" width="36" height="61" src="https://upto1.fr/storage/2020/10/Mobile-friendly.webp" class="attachment-full size-full wp-image-11225" alt="Audit SEO Mobile friendly agence SEO upto1" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Mobile friendly et AMP</div><p class="elementor-image-box-description">Google est devenu de plus en plus exigeant concernant la performance des sites. Avoir une boutique PrestaShop <b>responsive ou AMP</b> est donc indispensable pour Google.</p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-9f2ece1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9f2ece1" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a5045c8" data-id="a5045c8" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-d95e65c elementor-position-top elementor-widget elementor-widget-image-box" data-id="d95e65c" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://upto1.fr/storage/elementor/thumbs/Fonction-debug-prestashop-plk7wmfn2irif6c2f6i4h54vuq3xkq4lnc7k6wrypg.png" title="Fonction debug prestashop" alt="fonction debug prestashop agence SEO upto1" loading="lazy" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Fonction debug</div><p class="elementor-image-box-description">La fonction debug est activée sur votre boutique Prestashop par défaut, il est nécessaire de la <b>désactiver pour une meilleure performance</b>. </p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-26c8340" data-id="26c8340" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-844b20d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="844b20d" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0bad5b5" data-id="0bad5b5" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-9985fa2 elementor-position-top elementor-widget elementor-widget-image-box" data-id="9985fa2" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://upto1.fr/storage/elementor/thumbs/picto-upto1-plk7wmfnaey0vhm72hyqko26t4zotyy4wdsnxq52e0.png" title="picto upto1" alt="Configuration CCC Prestashop upto1 SEO" loading="lazy" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Configuration des CCC </div><p class="elementor-image-box-description">CCC est un ensemble d'outils qui<b> minimise la charge du serveur</b> et par conséquent le temps de chargement du thème. Modifiez la configuration pour combiner en un seul fichier le CSS ou JavaScript.
</p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-c1e0bc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1e0bc8" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a38c5e7" data-id="a38c5e7" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-5c83057 elementor-position-top elementor-widget elementor-widget-image-box" data-id="5c83057" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" src="https://upto1.fr/storage/elementor/thumbs/desactiver-plugins-picto-upto1-plk7wmfnaey0vhm72hyqko26t4zotyy4wdsnxq52e0.png" title="désactiver plugins picto upto1" alt="Désactiver les plugins Prestashop upto1 SEO" loading="lazy" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Fonctionnalités</div><p class="elementor-image-box-description">Désactivez et désinstallez les <b>fonctionnalités non nécessaires</b> au fonctionnement de votre boutique Prestashop. Certaines ne sont pas utiles pour votre boutique en ligne : Groupes de clients, caractéristiques, déclinaisons… </p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-ed722b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed722b1" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-94bb7d2 home-five-masonary-box1" data-id="94bb7d2" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-93c0dfd elementor-position-top elementor-widget elementor-widget-image-box" data-id="93c0dfd" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" loading="lazy" width="40" height="44" src="https://upto1.fr/storage/2020/09/server.webp" class="attachment-full size-full wp-image-10419" alt="Gestion de la mise en cache Agence SEO upto1" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Configurer le cache</div><p class="elementor-image-box-description">Lors de la configuration du cache de votre boutique Prestashop, sélectionnez les fonctions suivantes : <b>Ne jamais recompiler les fichiers de templates/vider le cache</b> <b>lorsqu'il y a des modifications/activer GZIP</b>. Vous pouvez aussi vous aider d'addons comme <a href="https://addons.prestashop.com/fr/performance-site/7939-page-cache-ultimate.html?ab=1%20-">Cache page Ultimate</a> pour la gestion de votre cache</p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
</div>
</div>
<div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-39d538c" data-id="39d538c" data-element_type="column">
<div class="elementor-widget-wrap elementor-element-populated">
<section class="elementor-section elementor-inner-section elementor-element elementor-element-c10b978 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c10b978" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb57137 home-five-masonary-box1" data-id="eb57137" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-cb3bcdc elementor-position-top elementor-widget elementor-widget-image-box" data-id="cb3bcdc" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" loading="lazy" width="64" height="64" src="https://upto1.fr/storage/2020/10/Hook-prestashop.webp" class="attachment-full size-full wp-image-11226" alt="Optimisation Hook prestashop Agence SEO upto1" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Optimiser les « hook »</div><p class="elementor-image-box-description">Chaque hook peut se voir greffer un certain nombre de modules, par défaut les hooks s’appliquent à toutes les pages. Les ressources des différents modules sont <b>chargées sur des pages qui n’en ont pas l’utilité</b>.</p></div></div> </div>
</div>
</div>
</div>
</div>
</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-7a5b5b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a5b5b3" data-element_type="section">
<div class="elementor-container elementor-column-gap-default">
<div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7e70b7e" data-id="7e70b7e" data-element_type="column" data-settings="{"background_background":"classic"}">
<div class="elementor-widget-wrap elementor-element-populated">
<div class="elementor-element elementor-element-458dda8 elementor-position-top elementor-widget elementor-widget-image-box" data-id="458dda8" data-element_type="widget" data-widget_type="image-box.default">
<div class="elementor-widget-container">
<div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img decoding="async" loading="lazy" width="45" height="45" src="https://upto1.fr/storage/2020/09/domain-control.webp" class="attachment-full size-full wp-image-10448" alt="icone mise à jour upto1" /></figure><div class="elementor-image-box-content"><div class="elementor-image-box-title">Mises à jour</div><p class="elementor-image-box-description">Les mises à jour apportent généralement des corrections au niveau des bugs et des failles de sécurité. Certaines fonctionnalités sont aussi ajoutées, n'oubliez donc pas de <b>mettre à jour les plug-ins non natif </b>sur votre Prestashop.</p></div></div> </div>
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<img decoding="async" loading="lazy" width="567" height="493" src="https://upto1.fr/storage/2020/10/Upto1-formations.webp" class="attachment-full size-full wp-image-11000" alt="Formations agence growth hacking UpTo1" srcset="https://upto1.fr/storage/2020/10/Upto1-formations.webp 567w,https://upto1.fr/storage/2020/10/Upto1-formations-300x261.webp 300w" sizes="(max-width: 567px) 100vw, 567px" /> </div>
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<h2 class="elementor-heading-title elementor-size-default">Nos formations</h2> </div>
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<img decoding="async" width="54" height="2" src="https://upto1.fr/storage/2020/09/home-version-two-separator-img.webp" class="attachment-full size-full wp-image-9993" alt="Séparateur orange agence growth hacking upto1" /> </div>
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<p><strong>Formations SEO</strong> :<br />Participez à notre <a href="https://upto1.fr/formations/atelier-seo-editorial/">formation SEO</a> et apprenez les <strong>meilleures pratiques</strong> pour remonter en haut des résultats de recherche Google. La formation a été conçue afin d’apporter des <strong>réponses concrètes à vos problématiques</strong> de référencement naturel.</p> </div>
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<p><strong>Formation SEA</strong> :<br />L’objectif de la formation est d’apprendre à<strong> mettre en place et gérer vos campagnes Google Adwords</strong> en autonomie pour une parfaite maîtrise de vos actions. Participez à notre formation d’<a href="https://upto1.fr/formations/sea-acquisition-digitale/">acquisition digitale</a> pour apprendre à renforcer la visibilité de vos messages.</p> </div>
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<p><strong>Formation Web Analytics</strong> :<br />Suivre notre <a href="https://upto1.fr/formations/analytics/">formation Web Analyse</a> permet de mieux interpréter les données issues d’outils Analytics. La formation a pour but de vous transmettre les connaissances nécessaires afin de <strong>renforcer le potentiel de votre site et de l’optimiser</strong>.</p> </div>
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<img decoding="async" loading="lazy" width="687" height="639" src="https://upto1.fr/storage/2020/10/Agence-growth-hacking-upto1.webp" class="attachment-full size-full wp-image-11056" alt="Agence growth hacking upto1" srcset="https://upto1.fr/storage/2020/10/Agence-growth-hacking-upto1.webp 687w,https://upto1.fr/storage/2020/10/Agence-growth-hacking-upto1-300x279.webp 300w" sizes="(max-width: 687px) 100vw, 687px" /> </div>
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<div class="elementor-heading-title elementor-size-default">Questions fréquentes</div> </div>
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<div id="elementor-tab-title-1301" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1301" aria-expanded="false">
<span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true">
<span class="elementor-accordion-icon-closed"><i class="fas fa-chevron-down"></i></span>
<span class="elementor-accordion-icon-opened"><i class="fas fa-chevron-up"></i></span>
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<a class="elementor-accordion-title" tabindex="0">Qu'est ce que le référencement naturel ?</a>
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<div id="elementor-tab-content-1301" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1301"><p>Le référencement naturel, ou SEO peut être considéré comme l’art de positionner un site (ou des pages web) dans les premiers résultats naturels des moteurs de recherche (Google). Le but est d’améliorer la visibilité de celui-ci.</p></div>
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<div class="elementor-accordion-item">
<div id="elementor-tab-title-1302" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1302" aria-expanded="false">
<span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true">
<span class="elementor-accordion-icon-closed"><i class="fas fa-chevron-down"></i></span>
<span class="elementor-accordion-icon-opened"><i class="fas fa-chevron-up"></i></span>
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<a class="elementor-accordion-title" tabindex="0">Le SEO, un levier d'acquisition ?</a>
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<div id="elementor-tab-content-1302" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1302"><p>Le trafic généré par le SEO est pérenne sur le long terme, contrairement à une campagne SEA, dont les effets sont à court terme. Le référencement naturel SEO permet d’attirer vers votre site un trafic qualifié, susceptible de convertir.</p></div>
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<div class="elementor-accordion-item">
<div id="elementor-tab-title-1303" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1303" aria-expanded="false">
<span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true">
<span class="elementor-accordion-icon-closed"><i class="fas fa-chevron-down"></i></span>
<span class="elementor-accordion-icon-opened"><i class="fas fa-chevron-up"></i></span>
</span>
<a class="elementor-accordion-title" tabindex="0">Pourquoi le SEO est-il indispensable ?</a>
</div>
<div id="elementor-tab-content-1303" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1303"><p>Être bien référencé c’est être visible parmi tous les sites référencés dans Google. La seule façon de rendre une page visible est de l’optimiser. Avoir un beau site, c’est bien, mais sans référencement naturel, il ne sera pas visible aux yeux des internautes.</p></div>
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<div class="elementor-accordion-item">
<div id="elementor-tab-title-1304" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1304" aria-expanded="false">
<span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true">
<span class="elementor-accordion-icon-closed"><i class="fas fa-chevron-down"></i></span>
<span class="elementor-accordion-icon-opened"><i class="fas fa-chevron-up"></i></span>
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<a class="elementor-accordion-title" tabindex="0">Référencement naturel ou payant ?</a>
</div>
<div id="elementor-tab-content-1304" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1304"><p>D’un projet à l’autre, certains auront tendance à privilégier le SEO et obtenir des résultats sur le long terme. D’autres vont préférer obtenir immédiatement des résultats avec le SEA. Cependant, le SEO et le SEA sont des canaux d’acquisition complémentaires.</p></div>
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<div class="elementor-accordion-item">
<div id="elementor-tab-title-1305" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1305" aria-expanded="false">
<span class="elementor-accordion-icon elementor-accordion-icon-right" aria-hidden="true">
<span class="elementor-accordion-icon-closed"><i class="fas fa-chevron-down"></i></span>
<span class="elementor-accordion-icon-opened"><i class="fas fa-chevron-up"></i></span>
</span>
<a class="elementor-accordion-title" tabindex="0">Quelle est la durée d'une stratégie SEO ?</a>
</div>
<div id="elementor-tab-content-1305" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1305"><p>Avec toujours plus de critères d’optimisation, le référencement Google nécessite du savoir-faire, de l’expérience… et du temps ! Une stratégie de référencement naturelle donne des résultats sur le long terme : entre l’audit SEO et le travail des backlinks en passant par la création de contenu il faut en moyenne 6 mois pour en voir les effets. </p></div>
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<p style="margin-bottom: 1rem; color: #111111; font-family: Roboto, Arial, sans-serif; font-size: 16px; font-style: normal; font-weight: 400;">Vous souhaitez obtenir une estimation tarifaire, comprendre ce que comprend l’accompagnement SEO ?<br />Expliquez-nous en deux lignes votre projet et nous vous rappelons</p> </div>
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Votre nom </label>
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<section class="elementor-section elementor-top-section elementor-element elementor-element-9c51600 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c51600" data-element_type="section">
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<h2 class="elementor-heading-title elementor-size-default">Nos articles PrestaShop :</h2> </div>
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<article class="elementor-post elementor-grid-item post-12712 post type-post status-publish format-standard has-post-thumbnail hentry category-seo tag-prestashop">
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