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<a href="/" class="brand"><div class="brand-mark"><span>RR</span></div><div class="brand-txt"><b>Romain Rissoan</b><small>Consultant · Trainer · AI Expert</small></div></a>
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<nav class="breadcrumb"><a href="/">Home</a><span>›</span><span>Digital Marketing Training Lyon</span></nav>
<span class="eyebrow light">Digital marketing</span>
<h1>Digital marketing trainer in Lyon</h1>
<p>Build a digital strategy that attracts, converts and retains. I train your teams across every digital marketing lever, from search to social media, with one compass: results.</p>
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<h2>Why structure your digital marketing</h2>
<p>Digital marketing is not a collection of tools but a system: SEO, advertising, content, social, email and analytics work together. Many companies stack actions without an overall strategy and exhaust themselves with no results.</p>
<p>I help you link these levers to your business goals, choose the ones that matter for you and measure what really works. My approach is concrete, figure-driven and adapted to your means.</p>
<div class="callout"><p><strong>A strategy, not a fad:</strong> we build a realistic, prioritised and measurable acquisition plan.</p></div>
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<span class="eyebrow">Example training programmes</span>
<h2>Complete digital marketing paths</h2>
<p>Each format is tailored to your level, your sector and your goals.</p>
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<span class="tag">Strategy</span>
<h3>Build your digital marketing strategy</h3>
<div class="meta"><span>2 days</span><span>Marketing / leadership</span></div>
<p>Diagnostic, goals, personas, channel choice and acquisition roadmap.</p>
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<span class="tag">Levers</span>
<h3>Master acquisition channels</h3>
<div class="meta"><span>2 to 3 days</span><span>Marketing teams</span></div>
<p>SEO, SEA, social, email and content: how to combine them effectively.</p>
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<span class="tag">Steering</span>
<h3>Measure & optimise your marketing</h3>
<div class="meta"><span>1 day</span><span>Steering</span></div>
<p>KPIs, dashboards and continuous campaign optimisation.</p>
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<h2>What I can do for you</h2>
<p>Beyond training, I support you across your whole project:</p>
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<li><strong>Audit</strong> of your digital presence and channels.</li>
<li><strong>Definition</strong> of your strategy and acquisition plan.</li>
<li><strong>Tailor-made training</strong> of your marketing teams.</li>
<li><strong>Support</strong> launching your campaigns.</li>
<li><strong>Setting up</strong> data-driven steering.</li>
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<h2>Who it is for</h2>
<ul class="ticks">
<li>Marketing managers and teams.</li>
<li>SME owners.</li>
<li>Freelancers and founders.</li>
<li>Organisations and associations building visibility.</li>
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<h2>Digital marketing training in Lyon, Paris and Geneva</h2>
<p>Based in <strong>Lyon</strong> (80 Cours du Docteur Long), I deliver on-site across the Auvergne-Rhône-Alpes region, in <strong>Paris</strong> and <strong>Geneva</strong>, as well as in Marseille, Bordeaux, Toulouse and Nice — and remotely via virtual classrooms, in English or French.</p>
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<span class="eyebrow center">Frequently asked questions</span>
<h2>You may be wondering…</h2>
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<details class="faq-item"><summary>Which lever should we start with?</summary><div class="faq-a">It depends on your goals and audience. The initial diagnostic is precisely there to prioritise: no need to do everything at once.</div></details>
<details class="faq-item"><summary>Do we need a big budget?</summary><div class="faq-a">No. Some levers (SEO, content, organic social) mostly require time and method. We adapt to your means.</div></details>
<details class="faq-item"><summary>Is the training tailored to our sector?</summary><div class="faq-a">Yes, always: examples, exercises and the action plan are built on your activity.</div></details>
<details class="faq-item"><summary>How long until results?</summary><div class="faq-a">A few weeks for advertising, a few months for SEO and content. We set realistic milestones.</div></details>
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<h2 style="font-size:1.3rem;margin-bottom:14px">Explore also</h2>
<ul class="ticks">
<li><a href="/consultant-formateur-seo-lyon/">SEO training</a></li>
<li><a href="/consultant-formateur-webmarketing-lyon/">Web marketing training</a></li>
<li><a href="/consultant-formateur-marketing-strategique-lyon/">Strategic marketing training</a></li>
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<span class="eyebrow center light" style="justify-content:center">Let's get practical</span>
<h2>Give your digital marketing a real strategy</h2>
<p>Describe your activity and goals: I'll design a tailor-made digital marketing programme.</p>
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<a href="/" class="brand"><div class="brand-mark"><span>RR</span></div><div class="brand-txt"><b>Romain Rissoan</b><small>Consultant · Trainer · AI Expert</small></div></a>
<p>Consultant and trainer in artificial intelligence, data and digital transformation. Lyon · Paris · Geneva and across Europe.</p>
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<div><h5>Expertise</h5><ul>
<li><a href="/consultant-formateur-intelligence-artificielle-lyon/">Artificial intelligence</a></li>
<li><a href="/consultant-formateur-chatgpt-lyon/">ChatGPT</a></li>
<li><a href="/consultant-formateur-marketing-digital-lyon/">Digital marketing</a></li>
<li><a href="/consultant-formateur-seo-lyon/">SEO</a></li>
<li><a href="/consultant-formateur-transformation-digitale-lyon/">Digital transformation</a></li>
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<div><h5>Get in touch</h5><ul>
<li><a href="tel:+33681494102">+33 6 81 49 41 02</a></li>
<li><a href="mailto:contact@romain-rissoan.fr">contact@romain-rissoan.fr</a></li>
<li>80 Cours du Docteur Long<br>69003 Lyon, France</li>
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