<!DOCTYPE html>
<!-- Structure conditionnelle pour une compatibilité IE 6 -->
<!--[if lte IE 6]> <html lang="fr-FR" class="ie6 old-ie no-js"> <![endif]-->
<!--[if (IE 7)&!(IEMobile)]> <html lang="fr-FR" class="ie7 old-ie no-js"> <![endif]-->
<!--[if (IE 8)&!(IEMobile)]> <html lang="fr-FR" class="old-ie no-js"> <![endif]-->
<!--[if (gt IE 8)&!(IEMobile)]> <html lang="fr-FR" class="no-js"> <![endif]-->
<html lang="fr-FR">
<head>
<meta charset="UTF-8" />
<title>Référenceur Freelance ⇒ Consultant Référencement Web</title>
<meta name="viewport" content="initial-scale=1.0, width=device-width" />
<!-- Bootstrap -->
<link href="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/css/bootstrap.min.css" rel="stylesheet">
<link rel="stylesheet" type="text/css" media="all" href="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/style.css" />
<!-- Roboto et Roboto Condensed -->
<link href='https://fonts.googleapis.com/css?family=Roboto:400,700|Roboto+Condensed:400,700' rel='stylesheet' type='text/css'>
<!-- HTML5 shim and Respond.js for IE8 support of HTML5 elements and media queries -->
<!-- WARNING: Respond.js doesn't work if you view the page via file:// -->
<!--[if lt IE 9]>
<script src="https://oss.maxcdn.com/html5shiv/3.7.2/html5shiv.min.js"></script>
<script src="https://oss.maxcdn.com/respond/1.4.2/respond.min.js"></script>
<![endif]-->
<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https://yoast.com/wordpress/plugins/seo/ -->
<meta name="description" content="Depuis 2000, je booste la visibilité des sites web. Référencement Naturel & Google Ads. Prestations Sur Mesure : Audits, Optimisations & Formations !" />
<meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" />
<link rel="canonical" href="https://www.referenceur-freelance.com/" />
<meta property="og:locale" content="fr_FR" />
<meta property="og:type" content="website" />
<meta property="og:title" content="Référenceur Freelance ⇒ Consultant Référencement Web" />
<meta property="og:description" content="Depuis 2000, je booste la visibilité des sites web. Référencement Naturel & Google Ads. Prestations Sur Mesure : Audits, Optimisations & Formations !" />
<meta property="og:url" content="https://www.referenceur-freelance.com/" />
<meta property="article:publisher" content="https://fr-fr.facebook.com/pcaillaud.pro" />
<meta property="article:modified_time" content="2020-10-10T13:53:50+00:00" />
<meta name="twitter:card" content="summary" />
<meta name="twitter:site" content="@philcaillaud" />
<meta name="twitter:label1" content="Durée de lecture est.">
<meta name="twitter:data1" content="2 minutes">
<script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebSite","@id":"https://www.referenceur-freelance.com/#website","url":"https://www.referenceur-freelance.com/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":"https://www.referenceur-freelance.com/?s={search_term_string}","query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https://www.referenceur-freelance.com/#webpage","url":"https://www.referenceur-freelance.com/","name":"R\u00e9f\u00e9renceur Freelance \u21d2 Consultant R\u00e9f\u00e9rencement Web","isPartOf":{"@id":"https://www.referenceur-freelance.com/#website"},"datePublished":"2015-06-20T13:31:47+00:00","dateModified":"2020-10-10T13:53:50+00:00","description":"Depuis 2000, je booste la visibilit\u00e9 des sites web. R\u00e9f\u00e9rencement Naturel & Google Ads. Prestations Sur Mesure : Audits, Optimisations & Formations !","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https://www.referenceur-freelance.com/"]}]}]}</script>
<!-- / Yoast SEO plugin. -->
<link rel='dns-prefetch' href='//s.w.org' />
<link rel="alternate" type="application/rss+xml" title=" » Mon métier : référenceur Flux des commentaires" href="https://www.referenceur-freelance.com/mon-metier-referenceur/feed/" />
<script type="text/javascript">
window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/13.0.1\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.referenceur-freelance.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=5.6"}};
!function(e,a,t){var r,n,o,i,p=a.createElement("canvas"),s=p.getContext&&p.getContext("2d");function c(e,t){var a=String.fromCharCode;s.clearRect(0,0,p.width,p.height),s.fillText(a.apply(this,e),0,0);var r=p.toDataURL();return s.clearRect(0,0,p.width,p.height),s.fillText(a.apply(this,t),0,0),r===p.toDataURL()}function l(e){if(!s||!s.fillText)return!1;switch(s.textBaseline="top",s.font="600 32px Arial",e){case"flag":return!c([127987,65039,8205,9895,65039],[127987,65039,8203,9895,65039])&&(!c([55356,56826,55356,56819],[55356,56826,8203,55356,56819])&&!c([55356,57332,56128,56423,56128,56418,56128,56421,56128,56430,56128,56423,56128,56447],[55356,57332,8203,56128,56423,8203,56128,56418,8203,56128,56421,8203,56128,56430,8203,56128,56423,8203,56128,56447]));case"emoji":return!c([55357,56424,8205,55356,57212],[55357,56424,8203,55356,57212])}return!1}function d(e){var t=a.createElement("script");t.src=e,t.defer=t.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(t)}for(i=Array("flag","emoji"),t.supports={everything:!0,everythingExceptFlag:!0},o=0;o<i.length;o++)t.supports[i[o]]=l(i[o]),t.supports.everything=t.supports.everything&&t.supports[i[o]],"flag"!==i[o]&&(t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&t.supports[i[o]]);t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&!t.supports.flag,t.DOMReady=!1,t.readyCallback=function(){t.DOMReady=!0},t.supports.everything||(n=function(){t.readyCallback()},a.addEventListener?(a.addEventListener("DOMContentLoaded",n,!1),e.addEventListener("load",n,!1)):(e.attachEvent("onload",n),a.attachEvent("onreadystatechange",function(){"complete"===a.readyState&&t.readyCallback()})),(r=t.source||{}).concatemoji?d(r.concatemoji):r.wpemoji&&r.twemoji&&(d(r.twemoji),d(r.wpemoji)))}(window,document,window._wpemojiSettings);
</script>
<style type="text/css">
img.wp-smiley,
img.emoji {
display: inline !important;
border: none !important;
box-shadow: none !important;
height: 1em !important;
width: 1em !important;
margin: 0 .07em !important;
vertical-align: -0.1em !important;
background: none !important;
padding: 0 !important;
}
</style>
<link rel='stylesheet' id='wp-block-library-css' href='https://www.referenceur-freelance.com/wp-includes/css/dist/block-library/style.min.css?ver=5.6' type='text/css' media='all' />
<link rel='stylesheet' id='contact-form-7-css' href='https://www.referenceur-freelance.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=5.3.2' type='text/css' media='all' />
<link rel='stylesheet' id='wp_review-style-css' href='https://www.referenceur-freelance.com/wp-content/plugins/wp-review/public/css/wp-review.css?ver=5.3.4' type='text/css' media='all' />
<script type='text/javascript' src='https://www.referenceur-freelance.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1' id='jquery-core-js'></script>
<script type='text/javascript' src='https://www.referenceur-freelance.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2' id='jquery-migrate-js'></script>
<link rel="https://api.w.org/" href="https://www.referenceur-freelance.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.referenceur-freelance.com/wp-json/wp/v2/pages/17" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.referenceur-freelance.com/xmlrpc.php?rsd" />
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://www.referenceur-freelance.com/wp-includes/wlwmanifest.xml" />
<meta name="generator" content="WordPress 5.6" />
<link rel='shortlink' href='https://www.referenceur-freelance.com/' />
<link rel="alternate" type="application/json+oembed" href="https://www.referenceur-freelance.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.referenceur-freelance.com%2F" />
<link rel="alternate" type="text/xml+oembed" href="https://www.referenceur-freelance.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.referenceur-freelance.com%2F&format=xml" />
<link rel="icon" href="https://www.referenceur-freelance.com/wp-content/uploads/2017/07/cropped-favicon-32x32.jpg" sizes="32x32" />
<link rel="icon" href="https://www.referenceur-freelance.com/wp-content/uploads/2017/07/cropped-favicon-192x192.jpg" sizes="192x192" />
<link rel="apple-touch-icon" href="https://www.referenceur-freelance.com/wp-content/uploads/2017/07/cropped-favicon-180x180.jpg" />
<meta name="msapplication-TileImage" content="https://www.referenceur-freelance.com/wp-content/uploads/2017/07/cropped-favicon-270x270.jpg" />
<style>button#responsive-menu-button,
#responsive-menu-container {
display: none;
-webkit-text-size-adjust: 100%;
}
@media screen and (max-width: 768px) {
#responsive-menu-container {
display: block;
position: fixed;
top: 0;
bottom: 0;
z-index: 99998;
padding-bottom: 5px;
margin-bottom: -5px;
outline: 1px solid transparent;
overflow-y: auto;
overflow-x: hidden;
}
#responsive-menu-container .responsive-menu-search-box {
width: 100%;
padding: 0 2%;
border-radius: 2px;
height: 50px;
-webkit-appearance: none;
}
#responsive-menu-container.push-left,
#responsive-menu-container.slide-left {
transform: translateX(-100%);
-ms-transform: translateX(-100%);
-webkit-transform: translateX(-100%);
-moz-transform: translateX(-100%);
}
.responsive-menu-open #responsive-menu-container.push-left,
.responsive-menu-open #responsive-menu-container.slide-left {
transform: translateX(0);
-ms-transform: translateX(0);
-webkit-transform: translateX(0);
-moz-transform: translateX(0);
}
#responsive-menu-container.push-top,
#responsive-menu-container.slide-top {
transform: translateY(-100%);
-ms-transform: translateY(-100%);
-webkit-transform: translateY(-100%);
-moz-transform: translateY(-100%);
}
.responsive-menu-open #responsive-menu-container.push-top,
.responsive-menu-open #responsive-menu-container.slide-top {
transform: translateY(0);
-ms-transform: translateY(0);
-webkit-transform: translateY(0);
-moz-transform: translateY(0);
}
#responsive-menu-container.push-right,
#responsive-menu-container.slide-right {
transform: translateX(100%);
-ms-transform: translateX(100%);
-webkit-transform: translateX(100%);
-moz-transform: translateX(100%);
}
.responsive-menu-open #responsive-menu-container.push-right,
.responsive-menu-open #responsive-menu-container.slide-right {
transform: translateX(0);
-ms-transform: translateX(0);
-webkit-transform: translateX(0);
-moz-transform: translateX(0);
}
#responsive-menu-container.push-bottom,
#responsive-menu-container.slide-bottom {
transform: translateY(100%);
-ms-transform: translateY(100%);
-webkit-transform: translateY(100%);
-moz-transform: translateY(100%);
}
.responsive-menu-open #responsive-menu-container.push-bottom,
.responsive-menu-open #responsive-menu-container.slide-bottom {
transform: translateY(0);
-ms-transform: translateY(0);
-webkit-transform: translateY(0);
-moz-transform: translateY(0);
}
#responsive-menu-container,
#responsive-menu-container:before,
#responsive-menu-container:after,
#responsive-menu-container *,
#responsive-menu-container *:before,
#responsive-menu-container *:after {
box-sizing: border-box;
margin: 0;
padding: 0;
}
#responsive-menu-container #responsive-menu-search-box,
#responsive-menu-container #responsive-menu-additional-content,
#responsive-menu-container #responsive-menu-title {
padding: 25px 5%;
}
#responsive-menu-container #responsive-menu,
#responsive-menu-container #responsive-menu ul {
width: 100%;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu {
display: none;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu.responsive-menu-submenu-open {
display: block;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-1 a.responsive-menu-item-link {
padding-left: 10%;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-2 a.responsive-menu-item-link {
padding-left: 15%;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-3 a.responsive-menu-item-link {
padding-left: 20%;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-4 a.responsive-menu-item-link {
padding-left: 25%;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-5 a.responsive-menu-item-link {
padding-left: 30%;
}
#responsive-menu-container li.responsive-menu-item {
width: 100%;
list-style: none;
}
#responsive-menu-container li.responsive-menu-item a {
width: 100%;
display: block;
text-decoration: none;
position: relative;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a {
padding: 0 5%;
}
#responsive-menu-container .responsive-menu-submenu li.responsive-menu-item a {
padding: 0 5%;
}
#responsive-menu-container li.responsive-menu-item a .fa {
margin-right: 15px;
}
#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow {
position: absolute;
top: 0;
bottom: 0;
text-align: center;
overflow: hidden;
}
#responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow .fa {
margin-right: 0;
}
button#responsive-menu-button .responsive-menu-button-icon-inactive {
display: none;
}
button#responsive-menu-button {
z-index: 99999;
display: none;
overflow: hidden;
outline: none;
}
button#responsive-menu-button img {
max-width: 100%;
}
.responsive-menu-label {
display: inline-block;
font-weight: 600;
margin: 0 5px;
vertical-align: middle;
}
.responsive-menu-label .responsive-menu-button-text-open {
display: none;
}
.responsive-menu-accessible {
display: inline-block;
}
.responsive-menu-accessible .responsive-menu-box {
display: inline-block;
vertical-align: middle;
}
.responsive-menu-label.responsive-menu-label-top,
.responsive-menu-label.responsive-menu-label-bottom
{
display: block;
margin: 0 auto;
}
button#responsive-menu-button {
padding: 0 0;
display: inline-block;
cursor: pointer;
transition-property: opacity, filter;
transition-duration: 0.15s;
transition-timing-function: linear;
font: inherit;
color: inherit;
text-transform: none;
background-color: transparent;
border: 0;
margin: 0;
overflow: visible;
}
.responsive-menu-box {
width: 25px;
height: 19px;
display: inline-block;
position: relative;
}
.responsive-menu-inner {
display: block;
top: 50%;
margin-top: -1.5px;
}
.responsive-menu-inner,
.responsive-menu-inner::before,
.responsive-menu-inner::after {
width: 25px;
height: 3px;
background-color: #fff;
border-radius: 4px;
position: absolute;
transition-property: transform;
transition-duration: 0.15s;
transition-timing-function: ease;
}
.responsive-menu-open .responsive-menu-inner,
.responsive-menu-open .responsive-menu-inner::before,
.responsive-menu-open .responsive-menu-inner::after {
background-color: #fff;
}
button#responsive-menu-button:hover .responsive-menu-inner,
button#responsive-menu-button:hover .responsive-menu-inner::before,
button#responsive-menu-button:hover .responsive-menu-inner::after,
button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner,
button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::before,
button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::after,
button#responsive-menu-button:focus .responsive-menu-inner,
button#responsive-menu-button:focus .responsive-menu-inner::before,
button#responsive-menu-button:focus .responsive-menu-inner::after,
button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner,
button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::before,
button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::after {
background-color: #fff;
}
.responsive-menu-inner::before,
.responsive-menu-inner::after {
content: "";
display: block;
}
.responsive-menu-inner::before {
top: -8px;
}
.responsive-menu-inner::after {
bottom: -8px;
}
.responsive-menu-boring .responsive-menu-inner,
.responsive-menu-boring .responsive-menu-inner::before,
.responsive-menu-boring .responsive-menu-inner::after {
transition-property: none;
}
.responsive-menu-boring.is-active .responsive-menu-inner {
transform: rotate(45deg);
}
.responsive-menu-boring.is-active .responsive-menu-inner::before {
top: 0;
opacity: 0;
}
.responsive-menu-boring.is-active .responsive-menu-inner::after {
bottom: 0;
transform: rotate(-90deg);
}
button#responsive-menu-button {
width: 44px;
height: 34px;
position: fixed;
top: 46px;
right: 5%;
background: #660000
}
.responsive-menu-open button#responsive-menu-button {
background: #660000
}
.responsive-menu-open button#responsive-menu-button:hover,
.responsive-menu-open button#responsive-menu-button:focus,
button#responsive-menu-button:hover,
button#responsive-menu-button:focus {
background: #cc0000
}
button#responsive-menu-button .responsive-menu-box {
color: #fff;
}
.responsive-menu-open button#responsive-menu-button .responsive-menu-box {
color: #fff;
}
.responsive-menu-label {
color: #fff;
font-size: 14px;
line-height: 13px;
}
button#responsive-menu-button {
display: inline-block;
transition: transform 0.5s, background-color 0.5s;
}
#responsive-menu-container {
width: 75%;
left: 0;
transition: transform 0.5s;
text-align: left;
font-family: 'Roboto';
background: #660000;
}
#responsive-menu-container #responsive-menu-wrapper {
background: #660000;
}
#responsive-menu-container #responsive-menu-additional-content {
color: #fff;
}
#responsive-menu-container .responsive-menu-search-box {
background: #fff;
border: 2px solid #dadada;
color: #333;
}
#responsive-menu-container .responsive-menu-search-box:-ms-input-placeholder {
color: #C7C7CD;
}
#responsive-menu-container .responsive-menu-search-box::-webkit-input-placeholder {
color: #C7C7CD;
}
#responsive-menu-container .responsive-menu-search-box:-moz-placeholder {
color: #C7C7CD;
opacity: 1;
}
#responsive-menu-container .responsive-menu-search-box::-moz-placeholder {
color: #C7C7CD;
opacity: 1;
}
#responsive-menu-container .responsive-menu-item-link,
#responsive-menu-container #responsive-menu-title,
#responsive-menu-container .responsive-menu-subarrow {
transition: background-color 0.5s, border-color 0.5s, color 0.5s;
}
#responsive-menu-container #responsive-menu-title {
background-color: #212121;
color: #fff;
font-size: 13px;
text-align: left;
}
#responsive-menu-container #responsive-menu-title a {
color: #fff;
font-size: 13px;
text-decoration: none;
}
#responsive-menu-container #responsive-menu-title a:hover {
color: #fff;
}
#responsive-menu-container #responsive-menu-title:hover {
background-color: #212121;
color: #fff;
}
#responsive-menu-container #responsive-menu-title:hover a {
color: #fff;
}
#responsive-menu-container #responsive-menu-title #responsive-menu-title-image {
display: inline-block;
vertical-align: middle;
max-width: 100%;
margin-bottom: 15px;
}
#responsive-menu-container #responsive-menu-title #responsive-menu-title-image img {
max-width: 100%;
}
#responsive-menu-container #responsive-menu > li.responsive-menu-item:first-child > a {
border-top: 1px solid #f7f7f7;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item .responsive-menu-item-link {
font-size: 16px;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a {
line-height: 40px;
border-bottom: 1px solid #f7f7f7;
color: #fff;
background-color: #660000;
height: 40px;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover {
color: #fff;
background-color: #cc0000;
border-color: #f7f7f7;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow {
right: 0;
height: 40px;
line-height: 40px;
width: 40px;
color: #fff;
border-left: 1px solid #212121;
background-color: #212121;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active {
color: #fff;
border-color: #212121;
background-color: #212121;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow:hover {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link {
background-color: #cc0000;
color: #fff;
border-color: #f7f7f7;
}
#responsive-menu-container #responsive-menu li.responsive-menu-current-item > .responsive-menu-item-link:hover {
background-color: #cc0000;
color: #fff;
border-color: #f7f7f7;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item .responsive-menu-item-link {
font-family: 'Roboto';
font-size: 16px;
text-align: left;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a {
height: 40px;
line-height: 40px;
border-bottom: 1px solid #f7f7f7;
color: #fff;
background-color: #660000;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover {
color: #fff;
background-color: #cc0000;
border-color: #f7f7f7;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow {
left:unset;
right:0;
height: 40px;
line-height: 40px;
width: 40px;
color: #fff;
border-left: 1px solid #212121 !important;
border-right:unset !important;
background-color: #212121;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active {
color: #fff;
border-color: #212121;
background-color: #212121;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-item a .responsive-menu-subarrow:hover {
color: #fff;
border-color: #3f3f3f;
background-color: #3f3f3f;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link {
background-color: #cc0000;
color: #fff;
border-color: #f7f7f7;
}
#responsive-menu-container #responsive-menu ul.responsive-menu-submenu li.responsive-menu-current-item > .responsive-menu-item-link:hover {
background-color: #cc0000;
color: #fff;
border-color: #f7f7f7;
}
#menu-navigation-principale {
display: none !important;
}
}</style><script>jQuery(document).ready(function($) {
var ResponsiveMenu = {
trigger: '#responsive-menu-button',
animationSpeed: 500,
breakpoint: 768,
pushButton: 'off',
animationType: 'slide',
animationSide: 'left',
pageWrapper: '',
isOpen: false,
triggerTypes: 'click',
activeClass: 'is-active',
container: '#responsive-menu-container',
openClass: 'responsive-menu-open',
accordion: 'off',
activeArrow: '▲',
inactiveArrow: '▼',
wrapper: '#responsive-menu-wrapper',
closeOnBodyClick: 'off',
closeOnLinkClick: 'off',
itemTriggerSubMenu: 'off',
linkElement: '.responsive-menu-item-link',
subMenuTransitionTime: 200,
openMenu: function() {
$(this.trigger).addClass(this.activeClass);
$('html').addClass(this.openClass);
$('.responsive-menu-button-icon-active').hide();
$('.responsive-menu-button-icon-inactive').show();
this.setButtonTextOpen();
this.setWrapperTranslate();
this.isOpen = true;
},
closeMenu: function() {
$(this.trigger).removeClass(this.activeClass);
$('html').removeClass(this.openClass);
$('.responsive-menu-button-icon-inactive').hide();
$('.responsive-menu-button-icon-active').show();
this.setButtonText();
this.clearWrapperTranslate();
this.isOpen = false;
},
setButtonText: function() {
if($('.responsive-menu-button-text-open').length > 0 && $('.responsive-menu-button-text').length > 0) {
$('.responsive-menu-button-text-open').hide();
$('.responsive-menu-button-text').show();
}
},
setButtonTextOpen: function() {
if($('.responsive-menu-button-text').length > 0 && $('.responsive-menu-button-text-open').length > 0) {
$('.responsive-menu-button-text').hide();
$('.responsive-menu-button-text-open').show();
}
},
triggerMenu: function() {
this.isOpen ? this.closeMenu() : this.openMenu();
},
triggerSubArrow: function(subarrow) {
var sub_menu = $(subarrow).parent().siblings('.responsive-menu-submenu');
var self = this;
if(this.accordion == 'on') {
/* Get Top Most Parent and the siblings */
var top_siblings = sub_menu.parents('.responsive-menu-item-has-children').last().siblings('.responsive-menu-item-has-children');
var first_siblings = sub_menu.parents('.responsive-menu-item-has-children').first().siblings('.responsive-menu-item-has-children');
/* Close up just the top level parents to key the rest as it was */
top_siblings.children('.responsive-menu-submenu').slideUp(self.subMenuTransitionTime, 'linear').removeClass('responsive-menu-submenu-open');
/* Set each parent arrow to inactive */
top_siblings.each(function() {
$(this).find('.responsive-menu-subarrow').first().html(self.inactiveArrow);
$(this).find('.responsive-menu-subarrow').first().removeClass('responsive-menu-subarrow-active');
});
/* Now Repeat for the current item siblings */
first_siblings.children('.responsive-menu-submenu').slideUp(self.subMenuTransitionTime, 'linear').removeClass('responsive-menu-submenu-open');
first_siblings.each(function() {
$(this).find('.responsive-menu-subarrow').first().html(self.inactiveArrow);
$(this).find('.responsive-menu-subarrow').first().removeClass('responsive-menu-subarrow-active');
});
}
if(sub_menu.hasClass('responsive-menu-submenu-open')) {
sub_menu.slideUp(self.subMenuTransitionTime, 'linear').removeClass('responsive-menu-submenu-open');
$(subarrow).html(this.inactiveArrow);
$(subarrow).removeClass('responsive-menu-subarrow-active');
} else {
sub_menu.slideDown(self.subMenuTransitionTime, 'linear').addClass('responsive-menu-submenu-open');
$(subarrow).html(this.activeArrow);
$(subarrow).addClass('responsive-menu-subarrow-active');
}
},
menuHeight: function() {
return $(this.container).height();
},
menuWidth: function() {
return $(this.container).width();
},
wrapperHeight: function() {
return $(this.wrapper).height();
},
setWrapperTranslate: function() {
switch(this.animationSide) {
case 'left':
translate = 'translateX(' + this.menuWidth() + 'px)'; break;
case 'right':
translate = 'translateX(-' + this.menuWidth() + 'px)'; break;
case 'top':
translate = 'translateY(' + this.wrapperHeight() + 'px)'; break;
case 'bottom':
translate = 'translateY(-' + this.menuHeight() + 'px)'; break;
}
if(this.animationType == 'push') {
$(this.pageWrapper).css({'transform':translate});
$('html, body').css('overflow-x', 'hidden');
}
if(this.pushButton == 'on') {
$('#responsive-menu-button').css({'transform':translate});
}
},
clearWrapperTranslate: function() {
var self = this;
if(this.animationType == 'push') {
$(this.pageWrapper).css({'transform':''});
setTimeout(function() {
$('html, body').css('overflow-x', '');
}, self.animationSpeed);
}
if(this.pushButton == 'on') {
$('#responsive-menu-button').css({'transform':''});
}
},
init: function() {
var self = this;
$(this.trigger).on(this.triggerTypes, function(e){
e.stopPropagation();
self.triggerMenu();
});
$(this.trigger).mouseup(function(){
$(self.trigger).blur();
});
$('.responsive-menu-subarrow').on('click', function(e) {
e.preventDefault();
e.stopPropagation();
self.triggerSubArrow(this);
});
$(window).resize(function() {
if($(window).width() > self.breakpoint) {
if(self.isOpen){
self.closeMenu();
}
} else {
if($('.responsive-menu-open').length>0){
self.setWrapperTranslate();
}
}
});
if(this.closeOnLinkClick == 'on') {
$(this.linkElement).on('click', function(e) {
e.preventDefault();
/* Fix for when close menu on parent clicks is on */
if(self.itemTriggerSubMenu == 'on' && $(this).is('.responsive-menu-item-has-children > ' + self.linkElement)) {
return;
}
old_href = $(this).attr('href');
old_target = typeof $(this).attr('target') == 'undefined' ? '_self' : $(this).attr('target');
if(self.isOpen) {
if($(e.target).closest('.responsive-menu-subarrow').length) {
return;
}
self.closeMenu();
setTimeout(function() {
window.open(old_href, old_target);
}, self.animationSpeed);
}
});
}
if(this.closeOnBodyClick == 'on') {
$(document).on('click', 'body', function(e) {
if(self.isOpen) {
if($(e.target).closest('#responsive-menu-container').length || $(e.target).closest('#responsive-menu-button').length) {
return;
}
}
self.closeMenu();
});
}
if(this.itemTriggerSubMenu == 'on') {
$('.responsive-menu-item-has-children > ' + this.linkElement).on('click', function(e) {
e.preventDefault();
self.triggerSubArrow($(this).children('.responsive-menu-subarrow').first());
});
}
if (jQuery('#responsive-menu-button').css('display') != 'none') {
$('#responsive-menu-button,#responsive-menu a.responsive-menu-item-link, #responsive-menu-wrapper input').focus( function() {
$(this).addClass('is-active');
$('html').addClass('responsive-menu-open');
$('#responsive-menu li').css({"opacity": "1", "margin-left": "0"});
});
$('#responsive-menu-button, a.responsive-menu-item-link,#responsive-menu-wrapper input').focusout( function() {
if ( $(this).last('#responsive-menu-button a.responsive-menu-item-link') ) {
$(this).removeClass('is-active');
$('html').removeClass('responsive-menu-open');
}
});
}
$('#responsive-menu a.responsive-menu-item-link').keydown(function(event) {
console.log( event.keyCode );
if ( [13,27,32,35,36,37,38,39,40].indexOf( event.keyCode) == -1) {
return;
}
var link = $(this);
switch(event.keyCode) {
case 13:
link.click();
break;
case 27:
var dropdown = link.parent('li').parents('.responsive-menu-submenu');
if ( dropdown.length > 0 ) {
dropdown.hide();
dropdown.prev().focus();
}
break;
case 32:
var dropdown = link.parent('li').find('.responsive-menu-submenu');
if ( dropdown.length > 0 ) {
dropdown.show();
dropdown.find('a, input, button, textarea').first().focus();
}
break;
case 35:
var dropdown = link.parent('li').find('.responsive-menu-submenu');
if ( dropdown.length > 0 ) {
dropdown.hide();
}
$(this).parents('#responsive-menu').find('a.responsive-menu-item-link').filter(':visible').last().focus();
break;
case 36:
var dropdown = link.parent('li').find('.responsive-menu-submenu');
if( dropdown.length > 0 ) {
dropdown.hide();
}
$(this).parents('#responsive-menu').find('a.responsive-menu-item-link').filter(':visible').first().focus();
break;
case 37:
case 38:
event.preventDefault();
event.stopPropagation();
if ( link.parent('li').prevAll('li').filter(':visible').first().length == 0) {
link.parent('li').nextAll('li').filter(':visible').last().find('a').first().focus();
} else {
link.parent('li').prevAll('li').filter(':visible').first().find('a').first().focus();
}
break;
case 39:
case 40:
event.preventDefault();
event.stopPropagation();
if( link.parent('li').nextAll('li').filter(':visible').first().length == 0) {
link.parent('li').prevAll('li').filter(':visible').last().find('a').first().focus();
} else {
link.parent('li').nextAll('li').filter(':visible').first().find('a').first().focus();
}
break;
}
});
}
};
ResponsiveMenu.init();
});</script>
<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=UA-518185-3"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'UA-518185-3');
</script>
</head>
<body role="document">
<div class="container-fluid">
<header id="standard-header" role="banner">
<div id="phone-row">
<div class="row">
<div id="phone-header" class="pull-right">
<p>09 72 23 46 66</p>
</div>
<div class="social-icons pull-right">
<a href="https://twitter.com/philcaillaud"><img src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/twitter-icon.png" alt="lien vers twitter"></a>
<a href="https://www.facebook.com/pcaillaud.pro"><img src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/facebook-icon.png" alt="lien vers facebook"></a>
<a href="https://www.linkedin.com/in/philippe-caillaud"><img src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/linkedin-icon.png" alt="lien vers linkedin"></a>
</div>
<!--<div class="pull-right">
<button type="button"><a href="http://www.referenceur-freelance.com/contact/">Contact</a></button>
</div>-->
</div>
</div>
<div id="logo-row">
<div class="row">
<div id="logo" class="pull-left">
<a href="https://www.referenceur-freelance.com"><img alt="Logo Referenceur Freelance" src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/logo-referenceur-freelance.png" /></a>
</div>
<div id="company-name" class="company-info pull-left">
<p>HT Trafic : <span>Référencement + Google Ads + Formation</span></p>
</div>
<div id="company-town" class="company-info pull-right">
<p>La Rochelle</p>
</div>
</div>
</div>
<div id="nav-row">
<div class="row">
<nav class="navbar pull-right" role="navigation">
<div class="menu-navigation-principale-container"><ul id="menu-navigation-principale" class="nav"><li id="menu-item-19" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-17 current_page_item menu-item-19"><a href="https://www.referenceur-freelance.com/" aria-current="page">Accueil</a></li>
<li id="menu-item-34" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-34"><a>Prestations</a>
<ul class="sub-menu">
<li id="menu-item-13" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13"><a href="https://www.referenceur-freelance.com/prestations-referencement-naturel/">Référencement naturel</a></li>
<li id="menu-item-274" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-274"><a href="https://www.referenceur-freelance.com/referencement-la-rochelle-17/">Référencement La Rochelle</a></li>
<li id="menu-item-218" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-218"><a href="https://www.referenceur-freelance.com/formation-referenceur/">Formation référenceur</a></li>
</ul>
</li>
<li id="menu-item-56" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-56"><a>Qui suis-je ?</a>
<ul class="sub-menu">
<li id="menu-item-16" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16"><a href="https://www.referenceur-freelance.com/philippe-caillaud/">Philippe CAILLAUD</a></li>
<li id="menu-item-322" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-322"><a href="https://www.referenceur-freelance.com/references-philippe-caillaud/">Références</a></li>
<li id="menu-item-378" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-378"><a href="https://www.referenceur-freelance.com/collaborateurs/">Collaborateurs</a></li>
<li id="menu-item-377" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-377"><a href="https://www.referenceur-freelance.com/liens/">Partenaires</a></li>
</ul>
</li>
<li id="menu-item-12" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12"><a href="https://www.referenceur-freelance.com/contact/">Contact</a></li>
</ul></div>
</nav><!-- #nav -->
</div>
</div>
</header>
<header id="mobile-header" role="banner">
<!--<div id="phone-row">
<div class="row">
<div id="phone-header" class="pull-right">
<p>09 72 23 46 66</p>
</div>
<div class="social-icons pull-right">
<a href="#"><img src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/googleplus-icon.png"></a>
<a href="#"><img src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/twitter-icon.png"></a>
<a href="#"><img src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/facebook-icon.png"></a>
</div>
<div class="pull-right">
<button type="button"><a href="http://www.referenceur-freelance/contact/">Contact</a></button>
</div>
</div>
</div>-->
<div id="logo-row">
<div class="row">
<div id="logo" class="pull-left">
<a href="https://www.referenceur-freelance.com"><img alt="Logo de Referenceur Freelance" src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/images/logo-referenceur-freelance.png" /></a>
</div>
<div class="company-info pull-left">
<p id="company-name">HT <span class="large-company">TRAFIC</span><span class="small-company"><br>TRAFIC</span></p>
<p id="company-town">La Rochelle</p>
</div>
<nav class="navbar pull-right" role="navigation">
<button type="button" class="navbar-toggle pull right" data-toggle="collapse" data-target=".navbar-collapse">
<span class="sr-only">Toggle Navigation</span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
</button>
<div class="navbar-collapse collapse">
<div class="menu-navigation-principale-container"><ul id="menu-navigation-principale-1" class="nav navbar-nav"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home current-menu-item page_item page-item-17 current_page_item menu-item-19"><a href="https://www.referenceur-freelance.com/" aria-current="page">Accueil</a></li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-34"><a>Prestations</a>
<ul class="sub-menu">
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13"><a href="https://www.referenceur-freelance.com/prestations-referencement-naturel/">Référencement naturel</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-274"><a href="https://www.referenceur-freelance.com/referencement-la-rochelle-17/">Référencement La Rochelle</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-218"><a href="https://www.referenceur-freelance.com/formation-referenceur/">Formation référenceur</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-56"><a>Qui suis-je ?</a>
<ul class="sub-menu">
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-16"><a href="https://www.referenceur-freelance.com/philippe-caillaud/">Philippe CAILLAUD</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-322"><a href="https://www.referenceur-freelance.com/references-philippe-caillaud/">Références</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-378"><a href="https://www.referenceur-freelance.com/collaborateurs/">Collaborateurs</a></li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-377"><a href="https://www.referenceur-freelance.com/liens/">Partenaires</a></li>
</ul>
</li>
<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12"><a href="https://www.referenceur-freelance.com/contact/">Contact</a></li>
</ul></div>
</div>
</nav><!-- #nav -->
</div>
</div>
</header>
<div id="content"><div class="row">
<div id="main" class="col-md-8" role="main">
<h1>Mon métier : référenceur</h1>
<div id="illustration-page">
</div><!-- #illustration-page -->
<p><a href="https://www.referenceur-freelance.com/#referenceur-freelance"><br />
Référenceur freelance</a><br />
<a href="https://www.referenceur-freelance.com/#prestation-referencement">Prestations référencement</a><br />
<a href="https://www.referenceur-freelance.com/#referenceur-independant">Référenceur expérimenté</a><br />
<a name="referenceur-freelance"></a></p>
<h2>Référenceur freelance</h2>
<h3>Mon parcours professionnel de référenceur</h3>
<p>J’ai débuté en 1996, au sein d’une agence web par la création de sites internet pour des grands comptes en tant qu’intégrateur et graphiste. Les notions d’opportunités, d’obligation de rentabilité (ROI), les ventes, m’ont progressivement, amené à penser trafic, moteurs de recherche et optimisation pour le référencement naturel ou organique. Ainsi,<strong> je suis devenu progressivement un expert en référencement</strong>.</p>
<p>Dans un domaine en constante évolution, je prends soin de mettre mes connaissances à jour. J’assure une veille technologique assidue en SEO, SEA et webmarketing. Je suis actif sur les forums consacrés au référencement. J’ai été membre d’une association de passionnés du référencement . J’’assiste à des conférences de consultants SEO expérimentés etc.</p>
<p>Depuis 2010, je suis <strong>référenceur freelance. </strong>Un statut qui me permet d’intervenir – via des audits ou de prestations d’optimisations sur mesure – auprès des PME et TPE de La Rochelle et de toute la France. Je dispense également des cours dans les chambre de commerce et d’industrie et dans les universités. J’explore en parallèle les techniques d’optimisation des taux de conversions pour une meilleure rentabilité (ROI).</p>
<p><a name="prestation-referencement"></a></p>
<h2>Prestations référencement</h2>
<h3>Référencement Naturel (SEO) et Google Ads (SEA)</h3>
<ul>
<li>Audits de sites internet</li>
<li>Prestations d’optimisations sur mesure</li>
<li>Campagne de liens sponsorisés (Google Ads)</li>
<li>Formation au référencement : SEO, Google Ads et Google Analytics</li>
<li>Suivi, conseil et accompagnement.</li>
</ul>
<p><a name="referenceur-independant"></a></p>
<h2>Référenceur expérimenté</h2>
<h3>Plus de 200 clients, conférences, ateliers & 100 heures de cours dispensés par an</h3>
<ul>
<li>2000 à 2009 : chargé de référencement en agence web</li>
<li>2010 à aujourd’hui : consultant en référencement indépendant</li>
<li>Formateur en université et école de commerce</li>
<li>Membre de cluster d’entreprises : Plus Agiles, SPN, DigitalBay et Bootcampseo</li>
<li>E-learning : <a href="https://www.udemy.com/course/comment-choisir-ses-mots-cles/">Comment choisir les bons mots clés pour son référencement</a> ?</li>
</ul>
<p> </p>
</div><!-- #main -->
<aside class="col-md-4">
<h3><a href="http://www.referenceur-freelance.com/contact/">Demander un devis</a></h3>
<p> </p>
<p><center><a href="https://www.referenceur-freelance.com/wp-content/uploads/2015/06/philippe-caillaud.jpg"><img loading="lazy" class="alignnone wp-image-482 size-thumbnail" src="https://www.referenceur-freelance.com/wp-content/uploads/2015/06/philippe-caillaud-150x150.jpg" alt="Philippe Caillaud consultant référencement" width="150" height="150" /></a></center><center><strong>Philippe CAILLAUD</strong></center><center>Consultant Référencement</center><center></center> </p>
<p><center><em>« Le meilleur des conseillers est l’expérience ! »</em><br />
François de La Rochefoucauld</center></p>
</aside>
</div>
</div>
<footer class="row">
<ul>
<li class="first">Copyright © Référenceur Freelance 2019 - Tous droits réservés</li>
<li>Site développé par l'agence Qokoon</li>
<li><a href="http://www.referenceur-freelance.com/mentions-legales/">Mentions légales</a></li>
</ul>
</footer>
<!-- jQuery (necessary for Bootstrap's JavaScript plugins) -->
<script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js"></script>
<!-- Include all compiled plugins (below), or include individual files as needed -->
<script src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/js/jquery-2.1.4.min.js"></script>
<script src="https://www.referenceur-freelance.com/wp-content/themes/referenceur-freelance/js/bootstrap.min.js"></script>
</body>
</html>
