Outiref

Code source de l'URL : https://www.referenceur-freelance.com

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        <title>Référenceur Freelance ⇒ Consultant Référencement Web</title>

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	<meta property="og:description" content="Depuis 2000, je booste la visibilité des sites web. Référencement Naturel &amp; Google Ads. Prestations Sur Mesure : Audits, Optimisations &amp; Formations !" />
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<style>button#responsive-menu-button,
#responsive-menu-container {
    display: none;
    -webkit-text-size-adjust: 100%;
}

@media screen and (max-width: 768px) {

    #responsive-menu-container {
        display: block;
        position: fixed;
        top: 0;
        bottom: 0;
        z-index: 99998;
        padding-bottom: 5px;
        margin-bottom: -5px;
        outline: 1px solid transparent;
        overflow-y: auto;
        overflow-x: hidden;
    }

    #responsive-menu-container .responsive-menu-search-box {
        width: 100%;
        padding: 0 2%;
        border-radius: 2px;
        height: 50px;
        -webkit-appearance: none;
    }

    #responsive-menu-container.push-left,
    #responsive-menu-container.slide-left {
        transform: translateX(-100%);
        -ms-transform: translateX(-100%);
        -webkit-transform: translateX(-100%);
        -moz-transform: translateX(-100%);
    }

    .responsive-menu-open #responsive-menu-container.push-left,
    .responsive-menu-open #responsive-menu-container.slide-left {
        transform: translateX(0);
        -ms-transform: translateX(0);
        -webkit-transform: translateX(0);
        -moz-transform: translateX(0);
    }

    #responsive-menu-container.push-top,
    #responsive-menu-container.slide-top {
        transform: translateY(-100%);
        -ms-transform: translateY(-100%);
        -webkit-transform: translateY(-100%);
        -moz-transform: translateY(-100%);
    }

    .responsive-menu-open #responsive-menu-container.push-top,
    .responsive-menu-open #responsive-menu-container.slide-top {
        transform: translateY(0);
        -ms-transform: translateY(0);
        -webkit-transform: translateY(0);
        -moz-transform: translateY(0);
    }

    #responsive-menu-container.push-right,
    #responsive-menu-container.slide-right {
        transform: translateX(100%);
        -ms-transform: translateX(100%);
        -webkit-transform: translateX(100%);
        -moz-transform: translateX(100%);
    }

    .responsive-menu-open #responsive-menu-container.push-right,
    .responsive-menu-open #responsive-menu-container.slide-right {
        transform: translateX(0);
        -ms-transform: translateX(0);
        -webkit-transform: translateX(0);
        -moz-transform: translateX(0);
    }

    #responsive-menu-container.push-bottom,
    #responsive-menu-container.slide-bottom {
        transform: translateY(100%);
        -ms-transform: translateY(100%);
        -webkit-transform: translateY(100%);
        -moz-transform: translateY(100%);
    }

    .responsive-menu-open #responsive-menu-container.push-bottom,
    .responsive-menu-open #responsive-menu-container.slide-bottom {
        transform: translateY(0);
        -ms-transform: translateY(0);
        -webkit-transform: translateY(0);
        -moz-transform: translateY(0);
    }

    #responsive-menu-container,
    #responsive-menu-container:before,
    #responsive-menu-container:after,
    #responsive-menu-container *,
    #responsive-menu-container *:before,
    #responsive-menu-container *:after {
         box-sizing: border-box;
         margin: 0;
         padding: 0;
    }

    #responsive-menu-container #responsive-menu-search-box,
    #responsive-menu-container #responsive-menu-additional-content,
    #responsive-menu-container #responsive-menu-title {
        padding: 25px 5%;
    }

    #responsive-menu-container #responsive-menu,
    #responsive-menu-container #responsive-menu ul {
        width: 100%;
    }
    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu {
        display: none;
    }

    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu.responsive-menu-submenu-open {
         display: block;
    }

    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-1 a.responsive-menu-item-link {
        padding-left: 10%;
    }

    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-2 a.responsive-menu-item-link {
        padding-left: 15%;
    }

    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-3 a.responsive-menu-item-link {
        padding-left: 20%;
    }

    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-4 a.responsive-menu-item-link {
        padding-left: 25%;
    }

    #responsive-menu-container #responsive-menu ul.responsive-menu-submenu-depth-5 a.responsive-menu-item-link {
        padding-left: 30%;
    }

    #responsive-menu-container li.responsive-menu-item {
        width: 100%;
        list-style: none;
    }

    #responsive-menu-container li.responsive-menu-item a {
        width: 100%;
        display: block;
        text-decoration: none;
        
        position: relative;
    }


     #responsive-menu-container #responsive-menu li.responsive-menu-item a {
                    padding: 0   5%;
            }

    #responsive-menu-container .responsive-menu-submenu li.responsive-menu-item a {
                    padding: 0   5%;
            }

    #responsive-menu-container li.responsive-menu-item a .fa {
        margin-right: 15px;
    }

    #responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow {
        position: absolute;
        top: 0;
        bottom: 0;
        text-align: center;
        overflow: hidden;
    }

    #responsive-menu-container li.responsive-menu-item a .responsive-menu-subarrow  .fa {
        margin-right: 0;
    }

    button#responsive-menu-button .responsive-menu-button-icon-inactive {
        display: none;
    }

    button#responsive-menu-button {
        z-index: 99999;
        display: none;
        overflow: hidden;
        outline: none;
    }

    button#responsive-menu-button img {
        max-width: 100%;
    }

    .responsive-menu-label {
        display: inline-block;
        font-weight: 600;
        margin: 0 5px;
        vertical-align: middle;
    }

    .responsive-menu-label .responsive-menu-button-text-open {
        display: none;
    }

    .responsive-menu-accessible {
        display: inline-block;
    }

    .responsive-menu-accessible .responsive-menu-box {
        display: inline-block;
        vertical-align: middle;
    }

    .responsive-menu-label.responsive-menu-label-top,
    .responsive-menu-label.responsive-menu-label-bottom
    {
        display: block;
        margin: 0 auto;
    }

    button#responsive-menu-button {
        padding: 0 0;
        display: inline-block;
        cursor: pointer;
        transition-property: opacity, filter;
        transition-duration: 0.15s;
        transition-timing-function: linear;
        font: inherit;
        color: inherit;
        text-transform: none;
        background-color: transparent;
        border: 0;
        margin: 0;
        overflow: visible;
    }

    .responsive-menu-box {
        width: 25px;
        height: 19px;
        display: inline-block;
        position: relative;
    }

    .responsive-menu-inner {
        display: block;
        top: 50%;
        margin-top: -1.5px;
    }

    .responsive-menu-inner,
    .responsive-menu-inner::before,
    .responsive-menu-inner::after {
         width: 25px;
         height: 3px;
         background-color: #fff;
         border-radius: 4px;
         position: absolute;
         transition-property: transform;
         transition-duration: 0.15s;
         transition-timing-function: ease;
    }

    .responsive-menu-open .responsive-menu-inner,
    .responsive-menu-open .responsive-menu-inner::before,
    .responsive-menu-open .responsive-menu-inner::after {
        background-color: #fff;
    }

    button#responsive-menu-button:hover .responsive-menu-inner,
    button#responsive-menu-button:hover .responsive-menu-inner::before,
    button#responsive-menu-button:hover .responsive-menu-inner::after,
    button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner,
    button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::before,
    button#responsive-menu-button:hover .responsive-menu-open .responsive-menu-inner::after,
    button#responsive-menu-button:focus .responsive-menu-inner,
    button#responsive-menu-button:focus .responsive-menu-inner::before,
    button#responsive-menu-button:focus .responsive-menu-inner::after,
    button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner,
    button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::before,
    button#responsive-menu-button:focus .responsive-menu-open .responsive-menu-inner::after {
        background-color: #fff;
    }

    .responsive-menu-inner::before,
    .responsive-menu-inner::after {
         content: "";
         display: block;
    }

    .responsive-menu-inner::before {
         top: -8px;
    }

    .responsive-menu-inner::after {
         bottom: -8px;
    }

            .responsive-menu-boring .responsive-menu-inner,
.responsive-menu-boring .responsive-menu-inner::before,
.responsive-menu-boring .responsive-menu-inner::after {
    transition-property: none;
}

.responsive-menu-boring.is-active .responsive-menu-inner {
    transform: rotate(45deg);
}

.responsive-menu-boring.is-active .responsive-menu-inner::before {
    top: 0;
    opacity: 0;
}

.responsive-menu-boring.is-active .responsive-menu-inner::after {
    bottom: 0;
    transform: rotate(-90deg);
}    
    button#responsive-menu-button {
        width: 44px;
        height: 34px;
        position: fixed;
        top: 46px;
        right: 5%;
                    background: #660000
            }

            .responsive-menu-open button#responsive-menu-button {
            background: #660000
        }
    
            .responsive-menu-open button#responsive-menu-button:hover,
        .responsive-menu-open button#responsive-menu-button:focus,
        button#responsive-menu-button:hover,
        button#responsive-menu-button:focus {
            background: #cc0000
        }
    
    button#responsive-menu-button .responsive-menu-box {
        color: #fff;
    }

    .responsive-menu-open button#responsive-menu-button .responsive-menu-box {
        color: #fff;
    }

    .responsive-menu-label {
        color: #fff;
        font-size: 14px;
        line-height: 13px;
            }

    button#responsive-menu-button {
        display: inline-block;
        transition: transform   0.5s, background-color   0.5s;
    }

    
    
    #responsive-menu-container {
        width: 75%;
        left: 0;
        transition: transform   0.5s;
        text-align: left;
                                    font-family: 'Roboto';
                            background: #660000;
            }

    #responsive-menu-container #responsive-menu-wrapper {
        background: #660000;
    }

    #responsive-menu-container #responsive-menu-additional-content {
        color: #fff;
    }

    #responsive-menu-container .responsive-menu-search-box {
        background: #fff;
        border: 2px solid   #dadada;
        color: #333;
    }

    #responsive-menu-container .responsive-menu-search-box:-ms-input-placeholder {
        color: #C7C7CD;
    }

    #responsive-menu-container .responsive-menu-search-box::-webkit-input-placeholder {
        color: #C7C7CD;
    }

    #responsive-menu-container .responsive-menu-search-box:-moz-placeholder {
        color: #C7C7CD;
        opacity: 1;
    }

    #responsive-menu-container .responsive-menu-search-box::-moz-placeholder {
        color: #C7C7CD;
        opacity: 1;
    }

    #responsive-menu-container .responsive-menu-item-link,
    #responsive-menu-container #responsive-menu-title,
    #responsive-menu-container .responsive-menu-subarrow {
        transition: background-color   0.5s, border-color   0.5s, color   0.5s;
    }

    #responsive-menu-container #responsive-menu-title {
        background-color: #212121;
        color: #fff;
        font-size: 13px;
        text-align: left;
    }

    #responsive-menu-container #responsive-menu-title a {
        color: #fff;
        font-size: 13px;
        text-decoration: none;
    }

    #responsive-menu-container #responsive-menu-title a:hover {
        color: #fff;
    }

    #responsive-menu-container #responsive-menu-title:hover {
        background-color: #212121;
        color: #fff;
    }

    #responsive-menu-container #responsive-menu-title:hover a {
        color: #fff;
    }

    #responsive-menu-container #responsive-menu-title #responsive-menu-title-image {
        display: inline-block;
        vertical-align: middle;
        max-width: 100%;
        margin-bottom: 15px;
    }

    #responsive-menu-container #responsive-menu-title #responsive-menu-title-image img {
                        max-width: 100%;
    }

    #responsive-menu-container #responsive-menu > li.responsive-menu-item:first-child > a {
        border-top: 1px solid   #f7f7f7;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item .responsive-menu-item-link {
        font-size: 16px;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a {
        line-height: 40px;
        border-bottom: 1px solid   #f7f7f7;
        color: #fff;
        background-color: #660000;
                    height: 40px;
            }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a:hover {
        color: #fff;
        background-color: #cc0000;
        border-color: #f7f7f7;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow {
        color: #fff;
        border-color: #3f3f3f;
        background-color: #3f3f3f;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a:hover .responsive-menu-subarrow.responsive-menu-subarrow-active {
        color: #fff;
        border-color: #3f3f3f;
        background-color: #3f3f3f;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow {
        right: 0;
        height: 40px;
        line-height: 40px;
        width: 40px;
        color: #fff;
                        border-left: 1px solid #212121;
        
        background-color: #212121;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active {
        color: #fff;
        border-color: #212121;
        background-color: #212121;
    }

    #responsive-menu-container #responsive-menu li.responsive-menu-item a .responsive-menu-subarrow.responsive-menu-subarrow-active:hover {
        color: #fff;
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            <h1>Mon métier : référenceur</h1>
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            <p><a href="https://www.referenceur-freelance.com/#referenceur-freelance"><br />
Référenceur freelance</a><br />
<a href="https://www.referenceur-freelance.com/#prestation-referencement">Prestations référencement</a><br />
<a href="https://www.referenceur-freelance.com/#referenceur-independant">Référenceur expérimenté</a><br />
<a name="referenceur-freelance"></a></p>
<h2>Référenceur freelance</h2>
<h3>Mon parcours professionnel de référenceur</h3>
<p>J&rsquo;ai débuté en 1996,  au sein d’une agence web par la création de sites internet pour des grands comptes en tant qu’intégrateur et graphiste. Les notions d&rsquo;opportunités, d’obligation de rentabilité (ROI), les ventes, m’ont progressivement, amené à penser trafic, moteurs de recherche et optimisation pour le référencement naturel ou organique. Ainsi,<strong> je suis devenu progressivement un expert en référencement</strong>.</p>
<p>Dans un domaine en constante évolution, je prends soin de mettre mes connaissances à jour. J&rsquo;assure une veille technologique assidue en SEO, SEA et webmarketing. Je suis actif sur les forums consacrés au référencement. J&rsquo;ai été membre d&rsquo;une association de passionnés du référencement . J&rsquo;’assiste à des conférences de consultants SEO expérimentés etc.</p>
<p>Depuis 2010, je suis <strong>référenceur freelance. </strong>Un statut qui me permet d&rsquo;intervenir &#8211; via des audits ou de prestations d&rsquo;optimisations sur mesure &#8211; auprès des PME et TPE de La Rochelle et  de toute la France. Je dispense également des cours dans les chambre de commerce et d&rsquo;industrie et dans les universités. J&rsquo;explore en parallèle les techniques d&rsquo;optimisation des taux de conversions pour une meilleure rentabilité (ROI).</p>
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<h2>Prestations référencement</h2>
<h3>Référencement Naturel (SEO) et Google Ads (SEA)</h3>
<ul>
<li>Audits de sites internet</li>
<li>Prestations d’optimisations sur mesure</li>
<li>Campagne de liens sponsorisés (Google Ads)</li>
<li>Formation au référencement : SEO, Google Ads et Google Analytics</li>
<li>Suivi, conseil et accompagnement.</li>
</ul>
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<h2>Référenceur expérimenté</h2>
<h3>Plus de 200 clients, conférences, ateliers &amp; 100 heures de cours dispensés par an</h3>
<ul>
<li>2000 à 2009 : chargé de référencement en agence web</li>
<li>2010 à aujourd’hui : consultant en référencement indépendant</li>
<li>Formateur en université et école de commerce</li>
<li>Membre de cluster d&rsquo;entreprises : Plus Agiles, SPN, DigitalBay et Bootcampseo</li>
<li>E-learning : <a href="https://www.udemy.com/course/comment-choisir-ses-mots-cles/">Comment choisir les bons mots clés pour son référencement</a> ?</li>
</ul>
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<p><center><a href="https://www.referenceur-freelance.com/wp-content/uploads/2015/06/philippe-caillaud.jpg"><img loading="lazy" class="alignnone wp-image-482 size-thumbnail" src="https://www.referenceur-freelance.com/wp-content/uploads/2015/06/philippe-caillaud-150x150.jpg" alt="Philippe Caillaud consultant référencement" width="150" height="150" /></a></center><center><strong>Philippe CAILLAUD</strong></center><center>Consultant Référencement</center><center></center>&nbsp;</p>
<p><center><em>« Le meilleur des conseillers est l&rsquo;expérience ! »</em><br />
François de La Rochefoucauld</center></p>
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