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<p class="HomeBlockIntro_description">Nous sommes Publicis Consultants, l’agence d’influence intégrée du groupe Publicis. Cette intégration naît d'une conviction : l’influence des organisations se nourrit de la cohérence de leurs communications et de l’expérience quotidienne vécue par leurs parties prenantes.</p>
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17.11.2023
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<h2 class="BlockNews_title">MGallery</h2>
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<p class="BlockNews_teaserTexte">#StoriesThatStay : capturer l'unicité de MGallery et révéler la beauté cachée de destinations uniques.</p>
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<p class="BlockNews_teaserTexte">#StoriesThatStay : capturer l'unicité de MGallery et révéler la beauté cachée de destinations uniques.</p>
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<p>La marque MGallery (groupe Accor) a créé une série d’expériences mémorables dans 6 hôtels de 6 destinations à travers le monde.</p>
<p>Chaque expérience est conçue sur mesure pour refléter les caractéristiques uniques de chaque hôtel. Des expériences distinctes et un objet iconique qui le distingue, aboutissant ainsi à un voyage vraiment personnalisé et inoubliable à travers le prisme de l’histoire de l’hôtel.</p>
<p>Pour amplifier ce concept, nous avons sélectionné des talents capables de capturer avec finesse l’émotion et le caractère unique des lieux « hors des sentiers battus » pour révéler la beauté cachée de ces destinations uniques.</p>
<ul>
<li>58K impressions</li>
<li>151K reach</li>
<li>61K€ Earned Media Value</li>
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<h2 class="BlockNews_title">LVMH - Métiers d'Excellence</h2>
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<p>Publicis Consultants, qui accompagne le Groupe LVMH depuis 2018, était une nouvelle fois aux côtés du Groupe pour faire connaître sa future Maison des Métiers d’Excellence. Entourés des équipes LVMH, nous avons adressé tous les publics en même temps : décideurs, grand public et influenceurs. Notre amplification pour l’ouverture de ce nouveau lieu unique de formation autour du savoir-faire français a permis d’obtenir en moins de 24h :</p>
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15.09.2023
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<h2 class="BlockNews_title">Ultimate Fighting Championship (UFC)</h2>
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<p class="BlockNews_teaserTexte">L’UFC, première organisation mondiale de MMA, a fait son grand retour le 2 septembre dernier lors d’une Fight Night spectaculaire à l’Accor Arena de Paris !</p>
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<p class="BlockNews_teaserTexte">L’UFC, première organisation mondiale de MMA, a fait son grand retour le 2 septembre dernier lors d’une Fight Night spectaculaire à l’Accor Arena de Paris !</p>
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<p>Notre stratégie : démontrer que le MMA n’est pas qu’un sport de niche, bien l’un des sports les plus populaires sur la scène internationale. Un accompagnement RP et Influence pour faire de cet événement un moment d’entertainment en variant les publics (médias Généralistes et Lifestyle), tout en assurant la couverture des médias sport. Interviews d’athlètes et de dirigeants, pitch et invitation médias, gestion organisationnelle, athlete’s handling… une soirée exceptionnelle pour une mission réussie :</p>
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<li>+ de 200 articles de presse en moins d’une semaine</li>
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