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<p data-start="292" data-end="472">Marre<strong data-start="292" data-end="371"> d’investir dans le marketing sans savoir ce qui fonctionne vraiment ?</strong><br data-start="371" data-end="374">Vous multipliez les campagnes, les posts et les outils… sans résultat clair ni vision d’ensemble ?</p>
<p data-start="292" data-end="472">Passez d’un marketing flou à une stratégie fondée sur des données concrètes et les mécanismes cérébraux de vos clients.<br data-start="632" data-end="635">En alliant <strong data-start="646" data-end="715">neuromarketing, analyse comportementale et pilotage par la donnée</strong>, j’utilise ma méthode <strong>NEURO (Niche, Emotion, UX, Rendement, Optimisation) </strong>pour vous aider à identifier les leviers les plus efficaces, au bon moment, avec le bon message.</p>
<p data-start="292" data-end="472">Vous êtes un business en phase de croissance et vous ne savez pas par où commencer ou vous avez utiliser des leviers qui ne vous ont pas apporté satisfaction? Je serai votre partenaire pour comprendre pourquoi ce que vous avez essayé n’a pas marché, établir un plan d’actions mesurables et mettre en avant les points forts de votre entreprise.<br data-start="1047" data-end="1050">Plus de hasard : des actions ciblées, mesurables, et rentables.<br data-start="1113" data-end="1116"><strong data-start="1116" data-end="1206">Mon objectif ? Transformer chaque euro dépensé en valeur réelle pour votre entreprise.</strong></p>
<p data-start="292" data-end="472">Expliquez-moi votre besoin en quelques mots via ce court <a href="https://neurolivier.com/formulaire-de-contact">formulaire de contact</a>.<br data-start="1290" data-end="1293">Je vous recontacte sous 48h pour vous proposer un plan d’action sur-mesure, sans jargon incompréhensible. </p>
<p data-start="292" data-end="472">Pour en savoir plus sur les premières étapes de notre collaboration, c’est <a href="#etapes">juste ici</a>. </p> </div>
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<h2><b>Audit, Set up, formation ou gestion de vos campagnes digitales</b></h2> </div>
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<h3><b>Pour votre E-Commerce</b></h3><p><strong>✔</strong> Mise en place du <b>taggage </b>complet de la E-boutique + Implémentation Google Analytics pour des analyses précises</p><p><span style="font-weight: bolder;">✔</span> Configuration et optimisation de campagnes <b>Google Ads</b><span style="font-size: 1rem;"> </span></p><p><span style="font-weight: bolder;">✔</span> Configuration et optimisation de campagnes <b>Meta Ads</b><span style="font-size: 1rem;"> </span></p><p><span style="white-space: normal;"><strong>✔</strong> Création de <b>tableau de bord Google Analytics</b> pour suivi et amélioration du tunnel de vente</span></p><p><span style="white-space: normal;"><strong>✔</strong> Présentation de <b>bilans réguliers</b> et création du plan d’actions à venir</span></p><p><span style="white-space: normal;"><strong>✔</strong> Gestion des <b>cookies </b>et du <b>consentement </b>des internautes sur votre site pour </span><span style="font-size: 1rem;">une conformité de votre site avec les règles européennes</span></p><p><span style="display: inline-block; background-color: #3b82f6; color: #fff; font-weight: bold; font-size: 12px; padding: 2px 6px; border-radius: 4px; margin-left: 6px;">OFFERT<br /></span> : Conseil sur la stratégie marketing globale, le positionnement de la marque et l’offre grâce aux <b>techniques Neuromarketing </b></p> </div>
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<h3><b>Pour votre Société de Services</b></h3><p><strong>✔</strong> Création et Optimisation de <b>Landing Pages </b>pour des campagnes marketing plus efficaces</p><p><span style="font-weight: bolder;">✔</span> Configuration et optimisation de campagnes <b>Google Ads</b><span style="font-size: 1rem;"> </span></p><p><span style="font-weight: bolder;">✔</span> Configuration et optimisation de campagnes <b>Meta Ads</b><span style="font-size: 1rem;"> </span></p><p><span style="white-space: normal;"><strong>✔</strong> Création de <b>tableau de bord Google Analytics</b> pour suivi et amélioration du taux de remplissage de vos formulaires</span></p><p><span style="white-space: normal;"><strong>✔</strong> Présentation de <b>bilans réguliers</b> et création du plan d’actions à venir</span></p><p><span style="white-space: normal;"><strong>✔</strong> Gestion des <b>cookies </b>et du <b>consentement </b>des internautes sur votre site pour une conformité de votre site avec les règles européennes</span></p><p><span style="display: inline-block; background-color: #3b82f6; color: #fff; font-weight: bold; font-size: 12px; padding: 2px 6px; border-radius: 4px; margin-left: 6px;">OFFERT<br /></span> : Conseil sur la stratégie marketing globale, le positionnement de la marque et l’offre grâce aux <strong>techniques Neuromarketing </strong></p> </div>
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<h2 class="elementor-heading-title elementor-size-default"><b>Le Neuromarketing, quèsaco ?</b></h2> </div>
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<p>Le neuromarketing est une discipline née de la combinaison de plusieurs disciplines : le marketing, les sciences sociales (sociologie, psychologie, sciences comportementales) et les neurosciences. </p>
<p>Le principal atout du neuromarketing, par rapport au techniques marketing traditionnelles, c’est son aspect scientifique qui permet de réduire la dimension aléatoire d’une action ou d’une campagne marketing et de comprendre pourquoi les consommateurs prennent leurs décision et pourquoi ils préfèrent une marque, un produit ou un service à un autre. </p>
<p>Connaître et appliquer les techniques neuromarketing, c’est augmenter les chances d’atteindre plus efficacement le consommateur afin de lui générer un intérêt pour notre marque, produit ou service et de le pousser à agir dans notre sens. Une compréhension du cerveau, des mécanismes neurologiques et des comportements humain en société sont les bases qui permettent d’expliquer et de prédire la réussite ou l’échec d’un élément de communication. </p>
<p>Apprenez-en plus sur le sujet en découvrant mon booklet d’introduction au neuromarketing ou en consultant les différents articles sur le sujet. </p> </div>
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<a class="elementor-button elementor-button-link elementor-size-sm" href="https://neurolivier.com/neuromarketing-vf/">
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<span class="elementor-button-text">Je Découvre le Booklet</span>
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<span class="elementor-button-text">Je Consulte les Articles</span>
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<h2 class="elementor-heading-title elementor-size-default"><b>Pourquoi travailler ensemble ?</b></h2> </div>
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<h3>100% d’Humain</h3>
<p>Écoute active et échanges réguliers dans la bonne humeur, sans jargon complexe.</p>
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<h3>100% d’Expertise</h3>
<p>Bilans chiffrés et accompagnement sur la stratégie marketing globale</p>
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<h3>100% de Transparence</h3>
<p>Prix sans coût caché ni mauvaise surprise. Tout est convenu à l'avance.</p>
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<h3>100% de Réactivité</h3>
<p>Réponses et explications claires et rapides</p>
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<h2 class="elementor-heading-title elementor-size-default"><b>La Méthode "NEURO"</b></h2> </div>
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<p>Pour guider mon travail j’ai créé une méthode basée à la fois sur mes compétences marketing mais aussi sur mes connaissances en neuromarketing et comportement du consommateur : la méthode <b>NEURO</b></p> </div>
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<h3>Niche</h3>
<p class="desc">Positionnement de marque</p>
<p class="details">Un bon positionnement permet de parler directement aux bons clients, avec les bons mots. Ensemble, nous clarifions votre proposition de valeur pour créer un message différenciant et mémorable. Cela impliquera une étude de marché appronfondie que je réaliserai en me basant sur vos connaissances du secteur.</p>
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<div class="neuro-circle">E</div>
<div class="neuro-icon">💙</div>
<h3>Emotions</h3>
<p class="desc">Frustrations clients & déclencheurs émotionnels</p>
<p class="details">Comprendre les frustrations de votre marché et les émotions que peuvent susciter vos produits et services permettent de concevoir un message marketing réellement impactant. Mon approche s’appuie sur les principes du neuromarketing pour créer des contenus qui résonnent avec l’état émotionnel de votre cible ainsi que les émotions que vous souhaitez générer.</p>
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<div class="neuro-icon">🖥️</div>
<h3>UX</h3>
<p class="desc">Parcours client digital & conversion</p>
<p class="details">Je vous aide à optimiser chaque étape du parcours digital en éliminant les frictions, en mettant en avant les appels à l'action, en créant une cohérence visuelle avec votre identité de marque et en rassurant le prospect sur la qualité de votre offre, le tout pensé pour convertir</p>
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<div class="neuro-circle">R</div>
<div class="neuro-icon">📊</div>
<h3>Rendement</h3>
<p class="desc">Gestion de données</p>
<p class="details">Chaque euro investi doit être mesurable. Je mets en place un système de suivi précis des performances (Google Ads, Google Analytics, tableaux de bord, plan de taggage) pour savoir ce qui fonctionne… mais aussi ce qui ne fonctionne pas. Le but étant à la fois de pouvoir mettre l'accent sur ce qui marche et de stopper ce qui ne marche pas pour allouer le budget ailleurs.</p>
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<div class="neuro-icon">🔁</div>
<h3>Optimisation</h3>
<p class="desc">Tests, ajustements & croissance continue</p>
<p class="details">Une stratégie marketing évolue constamment avec ce que les données récoltées nous apprennent. Grâce à une démarche d’A/B testing et d’itérations constantes, nous ajusterons chaque élément pour améliorer en continu les performances. L'objectif est de toujours challenger ce que nous avons mis en place pour trouver de nouveaux leviers de croissances et permettre à votre business de toujours rester en avance sur son marché.</p>
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<h2 class="elementor-heading-title elementor-size-default"><b>Ils m'ont déjà fait confiance</b></h2> </div>
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<img decoding="async" src="https://neurolivier.com/wp-content/uploads/elementor/thumbs/Capture-decran-2025-07-17-140415-1-r8w38qesx3yoei8cnb39vmk74t5jln0if8vaz0yxes.png" title="Capture d’écran 2025-07-17 140415" alt="Capture d’écran 2025-07-17 140415" loading="lazy" /> </div>
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<p><strong>Freelance Marketing Digital</strong></p> </div>
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<p><b>Entreprise d’IA dans l’immobilier</b></p> </div>
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<p><span style="font-weight: bold;">Entreprise Rénovation Intérieur</span></p> </div>
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<span class="elementor-button-text">Je Veux Être le Prochain !</span>
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<p>Concernant mon parcours, après 4 ans d’études, j’ai été doublé diplômé d’un bachelor en marketing au sein de l’université d’état de Caroline du Nord ainsi qu’au sein de la Skema Business School. </p>
<p>J’ai ensuite poursuivi avec une année de master spécialisé en marketing et en science de la donnée à l’EM Lyon. </p>
<p>En parallèle de mes études, j’ai commencé à publier des articles sur mes cours et lectures en neuromarketing.</p>
<p>Passionné de neurosciences et de psychologie, je voulais utiliser mes connaissances acquises dans ces domaines afin de m’aider dans mes tâches marketing au cours de mes différentes activités professionnelles. Cela m’a amené à me plonger dans le monde du neuromarketing.</p> </div>
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<p><span style="text-align: center;">Diplôme EM Lyon </span></p> </div>
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<p><span style="text-align: center;">DiplômeNCSU</span></p> </div>
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<p>Diplôme Skema</p> </div>
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<p>Copenhague BS – Introduction au Neuromarketing</p> </div>
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<p>Copenhague BS – la Boite à Outils Neuromarketing</p> </div>
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