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                        <h1 class="downbox-two txt-center txt-light txt-upper">Andros Sport : quand l&rsquo;expertise fruitière rencontre la distribution spécialisée sport</h1>
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                                <span class="mbs">4</span><span class="mbs">Déc</span>
                                <span class="article-cat mbs"> <a href="https://magnitude.fr/category/actus-agence/" rel="category tag">Actus Agence</a></span>
                                                                <p class="article-footer txt-small mtn mbs">#<a href="https://magnitude.fr/tag/animation-commerciale/" rel="tag">animation commerciale</a></p>

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                                    <img width="768" height="431" src="https://magnitude.fr/wp-content/uploads/2025/12/Andros-Sport-Magnitude-768x431.webp" class="attachment-medium_large size-medium_large wp-post-image" alt="Andros Sport Magnitude" decoding="async" fetchpriority="high" srcset="https://magnitude.fr/wp-content/uploads/2025/12/Andros-Sport-Magnitude-768x431.webp 768w, https://magnitude.fr/wp-content/uploads/2025/12/Andros-Sport-Magnitude-575x323.webp 575w, https://magnitude.fr/wp-content/uploads/2025/12/Andros-Sport-Magnitude.webp 908w" sizes="(max-width: 768px) 100vw, 768px" />
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                                <p>Le groupe agroalimentaire s&rsquo;est appuyé sur l&rsquo;accompagnement de Magnitude pour déployer sa nouvelle gamme de nutrition sportive dans 700 points de vente en France.</p>
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<p>Transformer un savoir-faire reconnu dans la transformation des fruits en une offre crédible sur le marché de la nutrition sportive : tel était le pari d&rsquo;Andros en lançant Andros Sport, une gamme dédiée aux sports d&rsquo;endurance. Pour réussir cette diversification, l<strong>e groupe familial a choisi de s&rsquo;entourer de Magnitude afin de bénéficier d&rsquo;une expertise complémentaire</strong> sur un circuit qu&rsquo;il découvrait.</p>



<h2 class="wp-block-heading"><strong>Une ambition portée par un positionnement différenciant</strong></h2>



<p>Andros Sport se distingue par une promesse claire : <strong>la naturalité, les fruits comme ingrédient principal, et un goût authentique.</strong> Ce positionnement, fruit du savoir-faire historique du groupe, constituait un atout majeur pour se différencier sur un marché de la nutrition sportive souvent perçu comme peu naturel. Restait à construire le chemin vers les consommateurs.</p>



<p><strong>« Nouveau marché pour Andros qui ne connaissait pas la distribution spécialisée sport, c&rsquo;est la principale raison de l&rsquo;appel à Magnitude », explique Thomas</strong>, responsable du projet chez Magnitude. Le groupe maîtrisait la livraison en centrale pour la grande distribution, mais le modèle du retail sportif, avec sa logique de facturation client par client, nécessitait un accompagnement spécifique.</p>



<h2 class="wp-block-heading"><strong>Un déploiement structuré en étapes clés</strong></h2>



<figure class="wp-block-image size-large"><img decoding="async" width="1200" height="903" src="https://magnitude.fr/wp-content/uploads/2025/12/image-1-1200x903.jpeg" alt="Andros Sport " class="wp-image-16899" srcset="https://magnitude.fr/wp-content/uploads/2025/12/image-1-1200x903.jpeg 1200w, https://magnitude.fr/wp-content/uploads/2025/12/image-1-575x432.jpeg 575w, https://magnitude.fr/wp-content/uploads/2025/12/image-1-768x578.jpeg 768w, https://magnitude.fr/wp-content/uploads/2025/12/image-1-1536x1155.jpeg 1536w, https://magnitude.fr/wp-content/uploads/2025/12/image-1.jpeg 1916w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure>



<p>La collaboration s&rsquo;est organisée autour d&rsquo;un calendrier progressif :</p>



<ul class="wp-block-list">
<li><strong>Novembre 2022</strong> : lancement du projet avec six mois consacrés à la construction de l&rsquo;offre commerciale et des processus logistiques</li>



<li><strong>Février 2023</strong> : constitution d&rsquo;une équipe de quatre commerciaux terrain pour couvrir le territoire national</li>



<li><strong>Mai 2023</strong> : premières livraisons en magasin</li>
</ul>



<p>La stratégie commerciale privilégiait une approche de terrain pour établir la légitimité de la marque. Thomas décrit la méthode adoptée avec Intersport : « Au début c&rsquo;était faites un peu vos preuves.» Portée par l’enthousiasme des magasins,<strong> l’offre Andros Sport s’est imposée très vite sur le terrain</strong>, au point de décrocher progressivement un référencement en centrale auprès d’Intersport et de Sport 2000.</p>



<h2 class="wp-block-heading"><strong>Un maillage commercial en expansion</strong></h2>



<p>Aujourd&rsquo;hui, la gamme Andros Sport est présente dans un réseau significatif :</p>



<ul class="wp-block-list">
<li><strong>700 points de vente</strong> ouverts à travers la France</li>



<li><strong>Environ 500 magasins</strong> ayant commandé activement cette année</li>



<li><strong>70 salles de padel</strong> partenaires</li>



<li>Une présence chez des acteurs reconnus de l&rsquo;outdoor : Au Vieux Campeur, Snow Leader etc.</li>
</ul>



<p>La visibilité événementielle accompagne ce déploiement. Andros gère directement certains partenariats majeurs d’évènements sportifs, tandis que d&rsquo;autres événements s&rsquo;organisent avec les distributeurs partenaires : Les Templiers avec Alltricks, Marseille-Cassis avec Running Conseil.</p>



<h2 class="wp-block-heading"><strong>Une gamme qui s&rsquo;enrichit pour répondre au marché</strong></h2>



<figure class="wp-block-image size-full is-resized"><img decoding="async" width="710" height="710" src="https://magnitude.fr/wp-content/uploads/2025/12/image.jpeg" alt="" class="wp-image-16898" style="width:840px;height:auto" srcset="https://magnitude.fr/wp-content/uploads/2025/12/image.jpeg 710w, https://magnitude.fr/wp-content/uploads/2025/12/image-575x575.jpeg 575w, https://magnitude.fr/wp-content/uploads/2025/12/image-150x150.jpeg 150w, https://magnitude.fr/wp-content/uploads/2025/12/image-469x469.jpeg 469w" sizes="(max-width: 710px) 100vw, 710px" /></figure>



<p>Initialement orientée vers le rugby, l<strong>a stratégie marketing s&rsquo;est naturellement recentrée sur le running et le cyclisme, principaux consommateurs de nutrition sportive.</strong> Cette année, le lancement d&rsquo;une gamme de produits salés répond aux besoins spécifiques des pratiquants de trail et d&rsquo;ultra-distance, confirmant la capacité de la marque à écouter son marché.</p>



<p><strong>Cette collaboration illustre comment l&rsquo;association d&rsquo;une marque forte, portée par un positionnement authentique, et d&rsquo;un accompagnement expert dans la distribution spécialisée peut ouvrir de nouveaux territoires commerciaux.</strong> Chacun apporte ses compétences au service d&rsquo;une ambition partagée : rendre la nutrition sportive plus naturelle et accessible.</p>



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            <p class="article-title h6-like txt-init"><a href="https://magnitude.fr/actus-agence/magnitude-en-2026-plus-visible-plus-utile-plus-engagee/">Magnitude en 2026 : plus visible, plus utile, plus engagée</a></p>
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