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<p><h1 style="text-align: right">Experte Marketing Digital</h1></p>
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<p>En tant que professionnelle passionnée par le digital, je recherche un poste en marketing digital. Mon ambition est d’utiliser mes compétences pour gérer efficacement des projets web, créer des newsletters percutantes et développer des stratégies d’automation marketing. Je suis opérationnelle à apporter des solutions innovantes et performantes à toute équipe dynamique. Mon objectif à court terme est de continuer à évoluer vers un poste de cheffe de projet digital, où je pourrais pleinement exploiter mes expériences, mes capacités en gestion de projet et en stratégie digitale.</p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Mes formations</h2> </div>
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<h3><span style="color: #ba160e;"><b>MBA<br />Expert Marketing Digital</b></span></h3><h4><span style="color: #042638;">My Digital School Angers</span></h4><h4><b style="letter-spacing: 0.7px; font-size: 23px;">2022 – 2024</b></h4> </div>
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<div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="1 sur 2"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Entreprise-MFR.webp" alt="Entreprise MFR Saint-Michel-Mont-Mercure" /></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="2 sur 2"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Entreprise-Nicoll.webp" alt="Entreprise Nicoll by Aliaxis" /></figure></div> </div>
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<p>J’ai effectué mon MBA en alternance au sein de deux entreprises : la <a href="https://mfrsaintmichelmontmercure.com/">MFR Saint Michel Mont Mercure</a> pour ma première année et <a href="https://www.nicoll.fr/fr">Nicoll</a> <a href="https://www.aliaxis.fr/">By Aliaxis</a> pour la seconde. Ces expériences m’ont permis d’acquérir <strong><span style="color: #ba160e;">des compétences complémentaires</span></strong>, que ce soit en<span style="color: #ba160e;"><strong> BtoC ou en BtoB</strong></span>, couvrant <strong><span style="color: #ba160e;">le social media et le lancement de produits</span> </strong>pour des cibles complètement différentes. C’est chez Nicoll By Aliaxis que j’ai réellement découvert <strong><span style="color: #ba160e;">l’avantage de la personnalisation</span></strong>.</p> </div>
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<h3 style="font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-style: normal; letter-spacing: 0.7px;"><span style="letter-spacing: 0.7px; color: #ba160e;"><b>Diplôme d’Etat
de Professeur de Danse</b></span></h3>
<h4 style="font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-style: normal; letter-spacing: 0.7px;"><span style="color: #042638; font-size: 18px; letter-spacing: 0.7px;">CEFEDEM – Le pont supérieur</span></h4>
<h4 style="font-variant-ligatures: normal; font-variant-caps: normal; font-family: Roboto, sans-serif; font-style: normal; letter-spacing: 0.7px;"><span style="font-size: 23px; font-weight: bold; letter-spacing: 0.7px;">2005 – 2007</span></h4> </div>
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<img loading="lazy" decoding="async" width="210" height="150" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/CEFEDEM.webp" class="attachment-large size-large wp-image-70" alt="Logo CEFEDEM" /> </div>
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<p>Une passion d’enfance devenue métier, qui m’a permis d’<strong><span style="color: #ba160e;">exploiter mon intérêt pour le digital</span></strong>.<br />En tant que professeur de danse, j’ai développé <strong><span style="color: #ba160e;">des compétences pédagogiques</span> </strong>et <strong><span style="color: #ba160e;">en gestion de projet</span></strong> (organisation de spectacles de fin d’année, sorties, stages). <br /><span style="font-size: 14px; color: var( --e-global-color-text ); text-align: var(--text-align);">J’ai également élaboré des </span><strong style="font-size: 14px; color: var( --e-global-color-text ); text-align: var(--text-align);"><span style="color: #ba160e;">stratégies de visibilité et notoriété</span></strong><span style="font-size: 14px; color: var( --e-global-color-text ); text-align: var(--text-align);"> en créant des sites internet, qu’ils soient vitrines ou catalogues, pour la location de costumes.</span></p> </div>
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<h3><span style="letter-spacing: 0.7px; color: #ba160e;"><b>Licence
Information & Communication</b></span></h3>
<h4><span style="letter-spacing: 0.7px;"><span style="color: #042638;"><span style="font-size: 18px;">Université de Nantes</span></span></span></h4>
<h4><span style="color: #333333; font-size: 23px; font-weight: bold; letter-spacing: 0.7px;">2004 – 2005</span></h4> </div>
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<img loading="lazy" decoding="async" width="210" height="150" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Universite-Nantes.webp" class="attachment-large size-large wp-image-73" alt="Université Nantes" /> </div>
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J’ai eu la chance de faire partie d’un groupe de 8 personnes qui ont pu allier leur passion pour la danse avec une formation universitaire.
J’ai choisi d’avoir une licence d’information et de communication, car j’étais <strong><span style="color: #ba160e;">d</span><span style="color: #ba160e;">éjà attirée par la gestion de projet et le digital</span></strong>. Cette formation, bien que purement théorique, m’a été utile dans tous mes différents métiers. Elle m’a également permis de découvrir des logiciels tels que <strong><span style="color: #ba160e;">Photoshop et Adobe Premiere Pro</span></strong>. </div>
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<a class="eael-creative-button eael-creative-button--default" href="https://lucie-letourneau.fr/formation/" data-text="">
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<span class="cretive-button-text">Découvrez mes formations</span>
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<h2 class="elementor-heading-title elementor-size-default">Mes spécialités</h2> </div>
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<a class="elementor-element elementor-element-83184fc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="83184fc" data-element_type="container" data-settings="{"background_background":"classic"}" href="/mes-competences/#Communication">
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<img loading="lazy" decoding="async" width="210" height="210" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Com_360.jpg" class="attachment-full size-full wp-image-398" alt="Communication 360°" srcset="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Com_360.jpg 210w, https://lucie-letourneau.fr/wp-content/uploads/2024/09/Com_360-150x150.jpg 150w" sizes="(max-width: 210px) 100vw, 210px" /> <figcaption class="widget-image-caption wp-caption-text">Communication360°</figcaption>
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<p>Mes différentes expériences m’offrent la capacité de <strong><span style="color: #ba160e;">proposer des stratégies sur mesure</span></strong>, qu’elles soient destinées à l’<strong><span style="color: #ba160e;">événementiel ou au marketing digital</span></strong>, en fonction des spécificités de la cible.</p> </div>
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<img loading="lazy" decoding="async" width="210" height="210" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/marketing_digital.jpg" class="attachment-full size-full wp-image-408" alt="Stratégie Marketing Digital" srcset="https://lucie-letourneau.fr/wp-content/uploads/2024/09/marketing_digital.jpg 210w, https://lucie-letourneau.fr/wp-content/uploads/2024/09/marketing_digital-150x150.jpg 150w" sizes="(max-width: 210px) 100vw, 210px" /> <figcaption class="widget-image-caption wp-caption-text">Stratégie Marketing Digital</figcaption>
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<p>Experte en marketing digital, je suis capable de <strong><span style="color: #ba160e;">proposer des solutions adaptées pour tout support digital</span></strong>, incluant les réseaux sociaux, les sites internet, le référencement payant et les newsletters.</p> </div>
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<img loading="lazy" decoding="async" width="210" height="210" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Referencement_naturel.webp" class="attachment-full size-full wp-image-81" alt="Stratégie SEO" srcset="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Referencement_naturel.webp 210w, https://lucie-letourneau.fr/wp-content/uploads/2024/09/Referencement_naturel-150x150.webp 150w" sizes="(max-width: 210px) 100vw, 210px" /> <figcaption class="widget-image-caption wp-caption-text">Stratégie SEO</figcaption>
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<p>Mon appétence pour le SEO fait de moi une véritable passionnée du <strong><span style="color: #ba160e;">référencement naturel</span></strong>, toujours à la recherche des meilleures pratiques pour <strong><span style="color: #ba160e;">améliorer la visibilité</span></strong> des sites web et <strong><span style="color: #ba160e;">optimiser leur positionnement</span></strong> dans les moteurs de recherche.</p> </div>
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<img loading="lazy" decoding="async" width="210" height="210" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Strategie_social-mediajpg.webp" class="attachment-full size-full wp-image-82" alt="Stratégie Social Média" srcset="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Strategie_social-mediajpg.webp 210w, https://lucie-letourneau.fr/wp-content/uploads/2024/09/Strategie_social-mediajpg-150x150.webp 150w" sizes="(max-width: 210px) 100vw, 210px" /> <figcaption class="widget-image-caption wp-caption-text">Stratégie Social Média</figcaption>
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<p>En tant qu’experte en marketing digital, je propose<span style="color: #ba160e;"><strong> des stratégies sur mesure pour chaque réseau social</strong></span>, en tenant compte des spécificités de chaque plateforme et des attentes de la cible visée.</p> </div>
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<a class="elementor-element elementor-element-f000c56 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child" data-id="f000c56" data-element_type="container" data-settings="{"background_background":"classic"}" href="https://lucie-letourneau.fr/mes-competences/#Les-outils">
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<div class="elementor-image-carousel-wrapper swiper" role="region" aria-roledescription="carousel" aria-label="Carrousel d’images" dir="ltr">
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<div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="1 sur 2"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://lucie-letourneau.fr/wp-content/uploads/elementor/thumbs/Wordpress-qtugkbcfp63k5bygvragpa129w3nlxocmu1p2zhmz8.webp" alt="CMS WordPress" /><figcaption class="elementor-image-carousel-caption">WordPress</figcaption></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="2 sur 2"><figure class="swiper-slide-inner"><img decoding="async" class="swiper-slide-image" src="https://lucie-letourneau.fr/wp-content/uploads/elementor/thumbs/Drupal-qtuwg3k322tslzer2exgyhob2vuoxmm8wwftlhp7ys.webp" alt="CMS Drupal" /><figcaption class="elementor-image-carousel-caption">Drupal</figcaption></figure></div> </div>
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<p>Les deux CMS avec lesquels je travaille. Passer de l’un à l’autre ne me pose aucun problème, car je maîtrise leurs <strong><span style="color: #ba160e;">spécificités et fonctionnalités</span> </strong>respectives.</p> </div>
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<img loading="lazy" decoding="async" width="210" height="210" src="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Photoshop.webp" class="attachment-full size-full wp-image-84" alt="Photoshop" srcset="https://lucie-letourneau.fr/wp-content/uploads/2024/09/Photoshop.webp 210w, https://lucie-letourneau.fr/wp-content/uploads/2024/09/Photoshop-150x150.webp 150w" sizes="(max-width: 210px) 100vw, 210px" /> <figcaption class="widget-image-caption wp-caption-text">Photoshop</figcaption>
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<p>Depuis plusieurs années, je réalise des montages avec la suite Adobe, et plus particulièrement avec Photoshop. Je maîtrise diverses techniques de retouche et de création visuelle, me permettant de <strong><span style="color: #ba160e;">produire des visuels pour différents projets</span></strong>.</p> </div>
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<p>Canva est un outil gratuit qui, malgré ses limites, permet de réaliser des visuels et des présentations de qualité. Il offre une<strong><span style="color: #ba160e;"> solution simple et efficace</span></strong> pour créer rapidement des designs adaptés à différents besoins.</p> </div>
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<p>Actito est une <strong><span style="color: #ba160e;">plateforme de marketing automation</span></strong>, similaire à HubSpot ou Salesforce. Elle permet de gérer et<strong><span style="color: #ba160e;"> a</span><span style="color: #ba160e;">utomatiser des campagnes marketing</span> </strong>en offrant des fonctionnalités avancées pour segmenter, personnaliser et analyser les interactions avec les clients.</p> </div>
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<h3 class="eael-elements-flip-box-heading">Ô la Paulette</h3>
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<h4><strong>Stratégie digitale</strong></h4><ul><li style="text-align: left;">Site catalogue</li><li style="text-align: left;">SEO</li><li style="text-align: left;">Stratégie social média</li></ul><p>2024</p> </div>
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<h4><strong>Projet d’études</strong></h4><ul><li style="text-align: left;">Analyse du besoin</li><li style="text-align: left;">BMC</li><li style="text-align: left;">Cahier des charges</li><li style="text-align: left;">Stratégie digitale</li><li style="text-align: left;">Stratégie social média</li></ul><p style="text-align: center;">2022 – 2024</p> </div>
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<h3 class="eael-elements-flip-box-heading">Consultant - Formateur - Tuteur</h3>
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<h4><strong><span style="color: #042638;">Création d’un logo et charte graphique</span></strong></h4><p> </p><p><strong><span style="color: #042638;">2021</span></strong></p> </div>
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