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<h2 style=" text-align: justify;">L'essentiel</h2><p style=" text-align: justify;"><b style=" text-align: justify;">La Coalition réunit Copenhague, Cotonou, Dubaï, Londres, Milan, New York, Paris et Singapour autour d'une méthode partagée, ville par ville. Celle-ci a pour objectif d'accélérer la transition du secteur d'ici 2030.</b></p><b style=" text-align: justify;"> <p style=" text-align: justify;"><b style=" text-align: justify;">La Fashion Cities Coalition (FCC), un mouvement international initié par Paris Good Fashion, a été lancée aujourd'hui lors du Midsummer Camp de Paris Good Fashion, en collaboration avec le Global Fashion Agenda. Elle réunit les représentants clés de l'industrie de la mode dans huit villes, Copenhague, Cotonou, Dubaï, Londres, Milan, New York, Paris et Singapour, pour accélérer la transition de l'industrie du textile et de la mode vers des modèles circulaires, régénératifs, transparents et socialement justes d'ici 2030.</b></p><b style=" text-align: justify;"> <p style=" text-align: justify;"><b style=" text-align: justify;">Face à la pression climatique et sociale, la durabilité n'est plus un argument marketing mais une condition de survie pour les entreprises de mode. La conviction de la Coalition est que les initiatives isolées ne suffisent pas, et que la ville, comprise comme un écosystème complet de marques, de façonniers, de fournisseurs, d'institutions, de chercheurs et d'ONG, constitue le niveau le plus pertinent pour mobiliser toute la chaîne de valeur et produire un impact systémique.</b></p><b style=" text-align: justify;"> </b></b></b>
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<h3 style=" text-align: left;">La FCC fonctionne comme un relais structuré, ville par ville</h3><p style=" text-align: justify;"><span style=" text-align: justify;">Chaque ville organise un atelier d'une journée qui mobilise son écosystème autour de défis locaux concrets, adapte une pratique éprouvée à son contexte et produit une feuille de route actionnable. Les productions d'une ville deviennent les matières premières de la suivante, un effet boule de neige qui alimente trois livrables partagés : une bibliothèque internationale de bonnes pratiques, un document de référence collectif évolutif, et des feuilles de route locales avec un suivi d'impact.</span></p>
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<h3 style=" text-align: left;">Le mouvement est non commercial et pré-compétitif</h3><p style=" text-align: justify;"><span style=" text-align: justify;">Il n'y a ni cotisation ni engagement juridique contraignant ; les membres sont liés par une conviction partagée et une lettre d'engagement signée volontairement. « Nous sommes un mouvement porté par la pratique, pas par la communication. Notre mesure du progrès, c'est ce que nous construisons ensemble, pas ce que nous annonçons individuellement », rappelle un principe fondateur de la Coalition.</span></p>
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<h3>Gouvernance et partenaires</h3><p style=" text-align: justify;"><span style=" text-align: justify;">La direction opérationnelle de la Vague 1 réunit Paris Good Fashion et des partenaires de l'industrie : Chanel, LVMH, Kering, l'Institut Français de la Mode (IFM) et la Fédération de la Haute Couture et de la Mode (FHCM), Lectra, CIRC, Première Vision, Eyes on Talents et l'ANDAM, aux côtés de KPMG comme facilitateur méthodologique. L'initiative est soutenue par le Global Fashion Agenda en tant que Global Member. Chaque ville reste autonome sur son financement, sa logistique et ses parties prenantes, le pilotage ayant vocation à tourner entre les villes à partir de la Vague 2.</span></p>
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<h2>Calendrier</h2><p style=" text-align: justify;">Paris a mené le pilote méthodologique le 5 juin 2026. La Vague 1 se déroule de 2026 à 2028, avec un atelier environ toutes les huit semaines, et culminera avec une restitution collective finale à Paris en février 2028, suivie du lancement de la Vague 2. Des discussions sont en cours avec São Paulo, Dhaka, Mumbai, Tokyo, Séoul et Berlin, la Chine étant en préparation.</p>
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<em><strong>« Pendant des années, les grandes institutions de la mode ont avancé en parallèle, chacune à son rythme. La Fashion Cities Coalition les aligne autour d'une seule méthode partagée et vérifiable. Nous n'ajoutons pas un énième engagement ; nous construisons un mécanisme qui transforme les pratiques éprouvées en action, ville par ville. »</strong></em>
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<strong>Sylvie Ebel</strong>
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Présidente
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Paris Good Fashion
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<em><strong>« Depuis 2009, le Global Fashion Agenda défend l'idée qu'aucun acteur ne peut à lui seul conduire un changement systémique. En tant que fédérateur mondial, nous considérons la collaboration entre villes comme essentielle : c'est ainsi que les bonnes pratiques se diffusent, que l'alignement se crée dans une industrie fragmentée, et que les solutions sont partagées là où elles sont le plus nécessaires. La Fashion Cities Coalition met cette conviction en pratique, et nous sommes fiers de la soutenir en tant que Global Member. »</strong></em>
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<strong>Federica Marchionni</strong>
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Présidente Directrice Générale
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Global Fashion Agenda
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<p><strong>À propos de la Fashion Cities Coalition</strong></p><p style=" text-align: justify;">La Fashion Cities Coalition est un mouvement international initié par Paris Good Fashion et facilité par KPMG pour sa Vague 1 fondatrice (2026 à 2028). Elle réunit les représentants clés de l'industrie de la mode dans huit villes, avec pour objectif d'accélérer la transition du secteur par la pratique éprouvée et partagée, ville par ville, en collaboration avec le Global Fashion Agenda.</p>
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<p style=" text-align: justify;"><strong>Villes fondatrices (Vague 1)</strong></p><p style=" text-align: justify;">Copenhague, Cotonou, Dubaï, Londres, Milan, New York, Paris et Singapour.</p>
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<p style=" text-align: justify;"><strong>Trois livrables collectifs</strong></p><p style=" text-align: justify;">La bibliothèque internationale de bonnes pratiques, un document de référence collectif évolutif, et une présentation locale par ville.</p>
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