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/*# sourceURL=divi-builder-dynamic-critical-inline-css */
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<style>
/*#main-header .logo_container img,
header.et-l--header .et_pb_menu__logo > img {
display: none;
}*/
</style>
<script type="text/javascript" id="dipi-logo-js">
jQuery(document).ready(function($) {
var currentLogoMode = '';
let $mainHeader = $('header#main-header');
let $tbHeader = $('header.et-l--header');
function dipi_update_logo($logo, $is_tb_logo) {
// Clone $logo so we can replace it rather than just change src attr (because this causes a bug in Safari browser)
let $mainLogo = $logo.clone();
let $tbLogoContainer = $logo.closest(".et_pb_menu__logo")
let $tbLogoContainer_a = $logo.closest(".et_pb_menu__logo a")
let $tbLogoWrapper = $tbLogoContainer_a.length ? $tbLogoContainer_a : $tbLogoContainer
if($mainLogo.length) {
$mainLogo.attr("data-logo-type", "main");
$mainLogo.attr("data-actual-width", $mainLogo[0].naturalWidth);
$mainLogo.attr("data-actual-height", $mainLogo[0].naturalHeight);
}
// Clone $logo to use in fixed header. If fixed header logo is not enabled, we simple use the original logo
let $fixedLogo = $logo.clone();
if($fixedLogo.length) {
$fixedLogo.attr("data-actual-width", $fixedLogo[0].naturalWidth);
$fixedLogo.attr("data-actual-height", $fixedLogo[0].naturalHeight);
}
// Clone $logo to use in mobile. If mobile logo is not enabled, we simple use the original logo
let $use_mobile_logo = false;
let $mobileLogo = $logo.clone();
if($use_mobile_logo && ($(window).width() <= 980)){
setTimeout( function(){
$mobileLogo.show();
}, 500)
} else {
setTimeout( function(){
$fixedLogo.show();
$mainLogo.show();
}, 500)
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$fixedLogo.removeAttr("srcset")
$mobileLogo.removeAttr("srcset")
function callback(mutationList, observer) {
mutationList.forEach(function(mutation){
if('attributes' != mutation.type || 'class' !== mutation.attributeName){
return;
}
if($is_tb_logo) {
dipi_tb_header_change();
} else {
dipi_default_logo_change();
}
});
}
var targetNode = document.querySelector("#main-header,header.et-l--header > .et_builder_inner_content");
var observerOptions = {
childList: false,
attributes: true,
subtree: false
}
if(targetNode){
var observer = new MutationObserver(callback);
observer.observe(targetNode, observerOptions);
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if($is_tb_logo) {
// Observe resize events to switch between mobile/fixed logos
$(window).resize(dipi_tb_header_change);
// finally call the callback manually once to get started
dipi_tb_header_change(true);
} else {
// Observe resize events to switch between mobile/fixed logos
$(window).resize(dipi_default_logo_change);
// finally call the callback manually once to get started
dipi_default_logo_change(true);
}
function dipi_tb_header_change(first_loading = false) {
if($mainLogo.length)
$mainLogo.attr("data-actual-width", $mainLogo[0].naturalWidth);
if($use_mobile_logo && $(window).width() <= 980 && currentLogoMode != 'mobile'){
currentLogoMode = 'mobile';
$tbLogoWrapper.find("img").remove();
$tbLogoWrapper.append($mobileLogo);
} else if ($(window).width() > 980) {
if ($tbHeader.find('.has_et_pb_sticky').length !== 0 && currentLogoMode != 'desktop-fixed'){
currentLogoMode = 'desktop-fixed';
$tbLogoWrapper.find("img").remove();
$tbLogoWrapper.append($fixedLogo);
} else if($tbHeader.find('.has_et_pb_sticky').length == 0 && currentLogoMode != 'desktop-normal' ){
currentLogoMode = 'desktop-normal';
$tbLogoWrapper.find("img").remove();
$tbLogoWrapper.append($mainLogo);
}
}
}
// Callback to fire when window is resized or scrolled
function dipi_default_logo_change(first_loading = false) {
if($mainLogo.length){
$mainLogo.attr("data-actual-width", $mainLogo[0].naturalWidth);
}
if($use_mobile_logo && $(window).width() <= 980 && currentLogoMode != 'mobile'){
currentLogoMode = 'mobile';
let $a = $(".logo_container a");
$a.find("#logo").remove();
$a.append($mobileLogo);
} else if($(window).width() > 980) {
if ($mainHeader.hasClass('et-fixed-header') && currentLogoMode != 'desktop-fixed'){
currentLogoMode = 'desktop-fixed';
let $a = $(".logo_container a");
$a.find("#logo").remove();
$a.append($fixedLogo);
} else if(!$mainHeader.hasClass('et-fixed-header') && currentLogoMode != 'desktop-normal') {
currentLogoMode = 'desktop-normal';
let $a = $(".logo_container a");
$a.find("#logo").remove();
$a.append($mainLogo);
}
}
}
}
});
</script><style type="text/css" id="primary-menu-position">
@media screen and (min-width: 981px) {
body.dipi-cta-button #et_top_search{
margin: 15px 0 0 22px;
}
.et_header_style_split div#et-top-navigation,
.et_header_style_left div#et-top-navigation{
align-items: flex-start !important;
}
.et_header_style_left #et-top-navigation nav > ul > li > a,
.et_header_style_split #et-top-navigation nav > ul > li > a {
padding-bottom: 33px !important;
}
/* .et_header_style_left #et-top-navigation nav > ul > li > a,
.et_header_style_split #et-top-navigation nav > ul > li > a,
.et_header_style_centered #et-top-navigation nav > ul > li > a {
line-height: 2.5em;
} */
.et_header_style_left div#et-top-navigation {
display: flex;
align-items: center;
/* With social icons enabled, we remove the bottom padding below the li elements so we need to add it to the container */
padding-top: 33px;
padding-bottom: 0px;
}
.et_header_style_split div#et-top-navigation {
align-items: center;
/* With social icons enabled, we remove the bottom padding below the li elements so we need to add it to the container */
padding-top: 33px !important;
padding-bottom: 0px !important;
}
.et_header_style_fullscreen #et-top-navigation {
padding-bottom: 0px !important;
}
/* Vertical Navigation Styles */
.et_vertical_nav #main-header #top-menu>li>a {
padding-bottom: 19px !important;
line-height: inherit;
}
.et_vertical_nav #main-header #et-top-navigation {
display: block;
}
.et_vertical_nav #top-header {
position: initial;
}
.et_vertical_fixed.admin-bar #page-container #main-header {
top:32px !important;
}
.et_vertical_nav.et_vertical_fixed.et_header_style_left #et-top-navigation {
padding-top:33px !important;
}
.et_vertical_fixed.admin-bar #page-container #main-header {
transform: translateY(0) !important;
}
.et_vertical_nav #page-container #main-header {
top: 0 !important;
}
/* With do-not-shrink functionality enabeld, we also must apply padding to fixed menu */
.et_header_style_left .et-fixed-header #et-top-navigation,
.et_header_style_split .et-fixed-header #et-top-navigation {
padding-top: 20px !important;
padding-bottom: 0px !important;
}
.et_header_style_centered .et-fixed-header #et-top-navigation {
padding-top: 20px;
padding-bottom: 0px !important;
}
.et_header_style_left .et-fixed-header #et-top-navigation nav > ul > li > a,
.et_header_style_split .et-fixed-header #et-top-navigation nav > ul > li > a{
padding-bottom: 20px !important;
}
.et-menu li:not(.mega-menu) ul,
#top-menu li:not(.mega-menu) ul{width: 240px !important;}
.et-menu li li a,
#top-menu li li a{width:100% !important;}
#top-menu li li,
.et-menu li li{width: 100%;}
}
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<div data-rocket-location-hash="6465443feb85f1b5e22a4d190b67fac2" id="et-boc" class="et-boc">
<div data-rocket-location-hash="e6a9ffa852e9db9ec5a4ebc1a5355ddf" id="et_builder_outer_content" class="et_builder_outer_content">
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<div class="et_pb_text_inner"><h1 class="titre-deux-lignes"><strong>Brevet fédéral </strong> de spécialiste en marketing</h1></div>
</div>
</div>
</div>
</div><div class="et_pb_section et_pb_section_1 et_section_regular et_section_transparent" >
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<div class="et_pb_text_inner"><h2 class="sous-titre-formation">Programme</h2>
<p>La formation de Spécialiste en Marketing avec Brevet Fédéral, vous prépare à passer l’un des examens professionnels les plus reconnus du domaine en Suisse. Après l’obtention du brevet fédéral, le Spécialiste en Marketing a pour vocation de devenir l’un des cadres moteur de la promotion et de la communication de l’entreprise qui l’embauche. Il est au cœur des interactions avec les clients, les équipes de ventes et les différents acteurs intermédiaires (agences de publicité, agences de communication, agences web…).</p>
<p>Les spécialistes en marketing travaillent dans tous les secteurs de l’économie, ils analysent le marché, conçoivent et planifient des activités marketing et les mettent en œuvre eux-mêmes ou avec l’aide de partenaires. Leur domaine d’activités s’étend à tous les types de biens économiques et à tous les instruments marketing. Ils assistent la direction marketing dans ses tâches ou assument de façon autonome la responsabilité d’un aspect du marketing, par exemple dans le domaine du marketing numérique ou du Product Management. Ils représentent un lien central entre les clients et tous les groupes d’intérêt impliqués dans la chaîne de création de valeur.</p>
<p>Les thèmes abordés durant la formation sont les suivants :</p>
<ul class="liste-formation">
<li>Produit et prix</li>
<li>Distribution et promotion</li>
<li>Communication et vente</li>
<li>Gestion de projet</li>
<li>Analyse et finance</li>
<li>Médias et concepts</li>
<li>Communication et digital</li>
<li>Techniques de présentations</li>
</ul>
<p>A l’issue de la formation, nos étudiants auront développé les compétences et aptitudes pour :</p>
<ul class="liste-formation">
<li>Définir les besoins et attentes du client</li>
<li>Élaborer des stratégies marketing et assurer leur suivi</li>
<li>Mettre en place et optimiser les outils marketing/communication de l’entreprise (site web, réseaux sociaux, catalogue, brochures…)</li>
<li>Planifier et coordonner l’ensemble des actions de marketing/communication (campagnes publicitaires online et offline, évènements, presse…)</li>
<li>Sélectionner et superviser les principaux acteurs intermédiaires (rédacteurs, graphistes, agences, médias, community managers, etc.).</li>
<li>Analyser les performances</li>
</ul></div>
</div>
</div><div class="et_pb_column et_pb_column_1_2 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child">
<div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><h2>Taux de réussite</h2></div>
</div><div class="et_pb_module et_pb_text et_pb_text_3 pourcent et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><p>83.3%</p></div>
</div><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><p><small>résultats 2026<br />Taux de Suisse romande : 70.5%</small></p></div>
</div><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><h2 class="sous-titre-formation">Financement</h2></div>
</div><div class="et_pb_module et_pb_text et_pb_text_6 pourcent et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><p>50%</p></div>
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<div class="et_pb_text_inner"><p id="cinquante-rembourses">Remboursés<br />par la confédération</p></div>
</div><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><p class="sous-titre-formation"><strong>CHF 1’000.- remboursés par l’IMACOM sur les frais d’examen</strong></p>
<p>Cette offre concerne les étudiants qui ont réalisé la totalité des devoirs de la formation et qui présentent leur examen pour la première fois.</p></div>
</div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light">
<div class="et_pb_text_inner"><h2 class="sous-titre-formation">Durée</h2>
<p>12 à 18 mois</p>
<p class="sous-titre-formation"><strong>Exemples de planning</strong></p>
<p>Accéléré : 14 heures d’études environ par semaine pendant 12 mois.<br />Standard : 12 heures d’études environ par semaine pendant 15 mois.<br />Confort : 10 heures d’études environ par semaine pendant 18 mois.</p></div>
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<div class="et_pb_text_inner"><h2 class="sous-titre-formation">Débouchés</h2>
<p>Chef de projet marketing, Chef de produit,<br />Responsable marketing digital,<br />Directeur marketing et communication</p></div>
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<div class="et_pb_text_inner"><h2 class="sous-titre-formation">Pré-requis</h2>
<p>Les conditions d’admission suivantes s’appliquent selon le règlement d’examen d’octobre 2017, point 3.3:</p>
<p>Sont admis à l’examen les candidats qui :<br />possèdent un certificat de capacité sanctionnant une formation professionnelle initiale d’une durée de trois ans au minimum<br />ou<br />un diplôme reconnu d’une école de commerce, un diplôme reconnu d’une école de culture générale ou d’une école de degré diplôme ayant un cursus d’une durée de trois ans au minimum, ou un certificat de maturité (tous profils)<br />et<br />peuvent justifier d’au moins deux années de pratique dans le domaine professionnel.</p>
<p>Sont également admis à l’examen les candidats qui:<br />possèdent une attestation fédérale de formation professionnelle (AFP) sanctionnant une formation professionnelle initiale d’une durée de deux ans au minimum<br />et<br />peuvent justifier d’au moins trois année de pratique dans le domaine professionnel.</p>
<p>Notre formation est délivrée entièrement en langue française et nécessite un niveau minimum B2.</p>
<p> </p></div>
</div>
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<div class="et_pb_text_inner"><h2>Demande d’information</h2>
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<fieldset>
<legend class="frm_screen_reader">Contact</legend>
<div class="frm_fields_container">
<input type="hidden" name="frm_action" value="create" />
<input type="hidden" name="form_id" value="15" />
<input type="hidden" name="frm_hide_fields_15" id="frm_hide_fields_15" value="" />
<input type="hidden" name="form_key" value="contact" />
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<input type="hidden" id="frm_submit_entry_15" name="frm_submit_entry_15" value="40d989bffe" /><input type="hidden" name="_wp_http_referer" value="/brevet-federal-de-specialiste-en-marketing/" /><div id="frm_field_288_container" class="frm_form_field form-field frm_required_field frm_top_container">
<label for="field_20ab3" id="field_20ab3_label" class="frm_primary_label">Je m’intéresse à la formation
<span class="frm_required" aria-hidden="true">*</span>
</label>
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<option value="" selected='selected'>Choisir une formation</option><option value="a016700001KcroVAAR">Assistant(e) marketing digital</option><option value="a016700001KcrouAAB">Assistant(e) marketing e-commerce</option><option value="a0169000046QZ3RAAW">Assistant(e) marketing et communication</option><option value="a0169000046QZ3SAAW">Brevet fédéral de spécialiste en marketing</option><option value="a01Vj00000CamdYIAR">Brevet fédéral de spécialiste de vente</option> </select>
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<div id="frm_field_289_container" class="frm_form_field form-field frm_required_field frm_top_container horizontal_radio frm_display_format_buttons frm_text_align_center">
<div id="field_t0hbk_label" class="frm_primary_label">Salutation
<span class="frm_required" aria-hidden="true">*</span>
</div>
<div class="frm_opt_container" aria-labelledby="field_t0hbk_label" role="radiogroup" aria-required="true"> <div class="frm_radio" id="frm_radio_289-0"> <label for="field_t0hbk-0">
<input type="radio" name="item_meta[289]" id="field_t0hbk-0" value="Madame"
data-reqmsg="Ce champ ne peut pas être vide" data-invmsg="Salutation est non valide" /> <div class="frm_label_button_container">Madame</div></label></div>
<div class="frm_radio" id="frm_radio_289-1"> <label for="field_t0hbk-1">
<input type="radio" name="item_meta[289]" id="field_t0hbk-1" value="Monsieur"
data-reqmsg="Ce champ ne peut pas être vide" data-invmsg="Salutation est non valide" /> <div class="frm_label_button_container">Monsieur</div></label></div>
</div>
</div>
<div id="frm_field_290_container" class="frm_form_field form-field frm_required_field frm_top_container">
<div id="field_a7qth_label" class="frm_primary_label">Identité
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<fieldset aria-labelledby="field_a7qth_label">
<legend class="frm_screen_reader frm_hidden">
Identité </legend>
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id="frm_field_290-first_container"
class="frm_form_field form-field frm_form_subfield-first frm6"
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<label for="field_a7qth_first" class="frm_screen_reader frm_hidden">
Prénom </label>
<input type="text" id="field_a7qth_first" value="" name="item_meta[290][first]" autocomplete="given-name" data-reqmsg="Ce champ ne peut pas être vide" aria-required="true" data-invmsg="Identité est non valide" aria-invalid="false" /><div class="frm_description" id="frm_field_290_first_desc">Prénom</div> </div>
<div
id="frm_field_290-last_container"
class="frm_form_field form-field frm_form_subfield-last frm6"
data-sub-field-name="last"
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<label for="field_a7qth_last" class="frm_screen_reader frm_hidden">
Nom </label>
<input type="text" id="field_a7qth_last" value="" name="item_meta[290][last]" autocomplete="family-name" data-reqmsg="Ce champ ne peut pas être vide" aria-required="true" data-invmsg="Identité est non valide" aria-invalid="false" /><div class="frm_description" id="frm_field_290_last_desc">Nom</div> </div>
</div>
</fieldset>
</div>
<div id="frm_field_291_container" class="frm_form_field form-field frm_required_field frm_top_container">
<label for="field_78ga2" id="field_78ga2_label" class="frm_primary_label">Adresse postale
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