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class="block-pb-title__description"><div class="u-format"><p>Votre centre de ressources pour les questions SEO, apportées par des experts du secteur.</p></div></div></div></div></div></section><section class="block-posts" aria-labelledby="block-list-posts-69aa0c6fc415d"><div class="block-posts__container container"><div class="block-posts__search-wrapper"><form id="searchform" class="form form--search" method="get" action="https://fr.oncrawl.com/"> <input type="text" class="form__input form__input--search-blog" name="s" placeholder="Rechercher dans les articles seo" value="" > <button type="submit" class="icon icon--search form__submit form__submit--search"></button></form></div><div class="block-posts__filters glide container container--small" data-glide-filters><div class="glide__track" data-glide-el="track"><ul class="glide__slides"><li class="glide__slide"> <a id="block-list-posts-69aa0c6fc415d-list" class="filter filter--active" href="https://fr.oncrawl.com/blog-oncrawl/"> Tous les articles </a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/ebook/" class="filter">Ebook</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/etude-cas/" class="filter">Étude de cas</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/ia/" class="filter">IA</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/seo-general/" class="filter">SEO Général</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/seo-technique/" class="filter">SEO Technique</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/data-seo/" class="filter">Data SEO</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/seo-on-page/" class="filter">SEO On-Page</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/seo-local-international/" class="filter">SEO local & international</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/contenu-marketing/" class="filter">Contenu & Marketing</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/referencement/" class="filter">SEO Thoughts</a></li><li class="glide__slide"><a href="https://fr.oncrawl.com/evenements-oncrawl/" class="filter">Événements SEO</a></li></ul></div><div class="glide__arrows" data-glide-el="controls"> <button class="glide__arrow glide__arrow--left" data-glide-dir="<">‹</button> <button class="glide__arrow glide__arrow--right" data-glide-dir=">">›</button></div></div><div class="block-posts__header"><div class="block-posts__item card-post card-post--highlighted" data-card> <a href="https://fr.oncrawl.com/ia/comment-mesurer-optimiser-votre-presence-dans-recherches-ia/" data-card-action class="visuallyhidden">Lire l'article Comment mesurer et optimiser votre présence dans les recherches IA</a><div class="card-post__thumbnail" style="background-color: #cdece2;"><div class="image"> <img width="250" height="250" src="https://fr.oncrawl.com/wp-content/uploads/2026/02/How-to-measure-success-in-AI-search-250px.png" class="image__embed" alt="How-to-measure-success-in-AI-search-250px" decoding="async" fetchpriority="high" srcset="https://fr.oncrawl.com/wp-content/uploads/2026/02/How-to-measure-success-in-AI-search-250px.png 250w, https://fr.oncrawl.com/wp-content/uploads/2026/02/How-to-measure-success-in-AI-search-250px-150x150.png 150w" sizes="(max-width: 250px) 100vw, 250px" /></div></div><div class="card-post__content"><div class="card-post__text"><h3 class="card-post__title">Optimisez votre présence dans les recherches IA</h3><div class="card-post__excerpt"> La recherche IA soulève de nombreuses questions : comment la tracker ? Lesquels des...</div></div><div class="card-post__downlable"></div><div class="card-post__metas metas"><div class="metas__top"><div class="metas__category"> IA</div><div class="metas__reading-time"> 8 min reading time</div></div><div class="metas__bottom"><div class="metas__date"> 10 février 2026</div><div class="metas__author"> Par Jérôme Salomon</div></div></div></div></div><section class="block-pb-form block-pb-form--small"><div class="block-pb-form__container container"><div class="block-pb-form__content"><h2 class="block-pb-form__title"> Rejoignez le mix marketing d'Oncrawl</h2><div class="block-pb-form__text"><p>Abonnez-vous dès maintenant pour recevoir les dernières actualités d’Oncrawl.</p></div><div class="block-pb-form__form"><div class="contactform" data-post-id="33785" data-resource-tag=""><div class="wpcf7 no-js" id="wpcf7-f278767-p33785-o1" lang="fr-FR" dir="ltr" data-wpcf7-id="278767"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p><ul></ul></div><form action="/blog-oncrawl/#wpcf7-f278767-p33785-o1" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"> <input type="hidden" name="_wpcf7" value="278767" /> <input type="hidden" name="_wpcf7_version" value="6.0.6" /> <input type="hidden" name="_wpcf7_locale" value="fr_FR" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f278767-p33785-o1" /> <input type="hidden" name="_wpcf7_container_post" value="33785" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> <input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><div class="form form--newsletter"><div class="form__row"><span class="wpcf7-form-control-wrap" data-name="your-email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form__input" autocomplete="email" aria-required="true" aria-invalid="false" placeholder="Votre adresse email" value="" type="email" name="your-email" /></span><input class="wpcf7-form-control wpcf7-submit has-spinner button" type="submit" value="S'inscrire" /></div><div class="wpcf7-response-output" aria-hidden="true"></div></form></div></div></div></div></div></section></div><div class="block-posts__gallery"><div class="block-posts__item card-post" data-card> <a href="https://fr.oncrawl.com/ia/6-etapes-optimiser-recherche-ia/" data-card-action class="visuallyhidden">Lire l'article 6 étapes pour optimiser la recherche IA</a><div class="card-post__thumbnail" style="background-color: #cdece2;"><div class="image"> <noscript><img width="250" height="250" src="https://fr.oncrawl.com/wp-content/uploads/2026/02/6-steps-to-AI-search-optimization-250px.png" class="image__embed" alt="6-steps-to-AI-search-optimization-250px" decoding="async" srcset="https://fr.oncrawl.com/wp-content/uploads/2026/02/6-steps-to-AI-search-optimization-250px.png 250w, https://fr.oncrawl.com/wp-content/uploads/2026/02/6-steps-to-AI-search-optimization-250px-150x150.png 150w" sizes="(max-width: 250px) 100vw, 250px" /></noscript><img width="250" height="250" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20250%20250%22%3E%3C/svg%3E' data-src="https://fr.oncrawl.com/wp-content/uploads/2026/02/6-steps-to-AI-search-optimization-250px.png" class="lazyload image__embed" alt="6-steps-to-AI-search-optimization-250px" decoding="async" data-srcset="https://fr.oncrawl.com/wp-content/uploads/2026/02/6-steps-to-AI-search-optimization-250px.png 250w, https://fr.oncrawl.com/wp-content/uploads/2026/02/6-steps-to-AI-search-optimization-250px-150x150.png 150w" data-sizes="(max-width: 250px) 100vw, 250px" /></div></div><div class="card-post__content"><div class="card-post__text"><h3 class="card-post__title">6 étapes pour optimiser la recherche IA</h3><div class="card-post__excerpt"> L’optimisation pour la recherche IA nécessite deux approches complémentaires : le lab data issue...</div></div><div class="card-post__downlable"></div><div class="card-post__metas metas"><div class="metas__top"><div class="metas__category"> IA</div><div class="metas__reading-time"> 0 min reading time</div></div><div class="metas__bottom"><div class="metas__date"> 17 février 2026</div><div class="metas__author"> Par Danielle Escaro</div></div></div></div></div><div class="block-posts__item card-post" data-card> <a href="https://fr.oncrawl.com/etude-cas/comment-zurich-insurance-uk-monitoring-recherche-ia/" data-card-action class="visuallyhidden">Lire l'article Comment Zurich Insurance UK fait le monitoring de la recherche IA avec Oncrawl</a><div class="card-post__thumbnail" style="background-color: #d3f5fd;"><div class="image"> <noscript><img width="300" height="69" src="https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123-300x69.png" class="image__embed" alt="Zurich Logo White" decoding="async" srcset="https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123-300x69.png 300w, https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123-400x91.png 400w, https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123.png 599w" sizes="(max-width: 300px) 100vw, 300px" /></noscript><img width="300" height="69" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20300%2069%22%3E%3C/svg%3E' data-src="https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123-300x69.png" class="lazyload image__embed" alt="Zurich Logo White" decoding="async" data-srcset="https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123-300x69.png 300w, https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123-400x91.png 400w, https://fr.oncrawl.com/wp-content/uploads/2022/09/Zurich-Logo-White-e1663073116123.png 599w" data-sizes="(max-width: 300px) 100vw, 300px" /></div></div><div class="card-post__content"><div class="card-post__text"><h3 class="card-post__title">Comment Zurich monitore la recherche IA</h3><div class="card-post__excerpt"> Alors que la recherche basée sur l’IA gagnait en importance et commençait à transformer...</div></div><div class="card-post__downlable"> <a href="https://fr.oncrawl.com/etude-cas/comment-zurich-insurance-uk-monitoring-recherche-ia/" class="button-link button-link--arrow"> En savoir plus </a></div><div class="card-post__metas metas"><div class="metas__top"><div class="metas__category"> Étude de cas</div><div class="metas__reading-time"> 2 min reading time</div></div><div class="metas__bottom"><div class="metas__date"> 20 janvier 2026</div><div class="metas__author"> Par Daniel Hall</div></div></div></div></div><div class="block-posts__item card-post" data-card> <a href="https://fr.oncrawl.com/seo-technique/data-scraping-disponible-custom-fields/" data-card-action class="visuallyhidden">Lire l'article Data scraping disponible avec nos custom fields</a><div class="card-post__thumbnail" style="background-color: #ffe7ab;"><div class="image"> <noscript><img width="250" height="250" src="https://fr.oncrawl.com/wp-content/uploads/2025/12/Scrape-your-websites-data-with-our-custom-fields-250px.png" class="image__embed" alt="Scrape-your-websites-data-with-our-custom-fields-250px" decoding="async" srcset="https://fr.oncrawl.com/wp-content/uploads/2025/12/Scrape-your-websites-data-with-our-custom-fields-250px.png 250w, https://fr.oncrawl.com/wp-content/uploads/2025/12/Scrape-your-websites-data-with-our-custom-fields-250px-150x150.png 150w" sizes="(max-width: 250px) 100vw, 250px" /></noscript><img width="250" height="250" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20250%20250%22%3E%3C/svg%3E' data-src="https://fr.oncrawl.com/wp-content/uploads/2025/12/Scrape-your-websites-data-with-our-custom-fields-250px.png" class="lazyload image__embed" alt="Scrape-your-websites-data-with-our-custom-fields-250px" decoding="async" data-srcset="https://fr.oncrawl.com/wp-content/uploads/2025/12/Scrape-your-websites-data-with-our-custom-fields-250px.png 250w, https://fr.oncrawl.com/wp-content/uploads/2025/12/Scrape-your-websites-data-with-our-custom-fields-250px-150x150.png 150w" data-sizes="(max-width: 250px) 100vw, 250px" /></div></div><div class="card-post__content"><div class="card-post__text"><h3 class="card-post__title">Data scraping disponible avec nos custom fields</h3><div class="card-post__excerpt"> Vous recherchez un moyen efficace d’extraire et d’analyser des données spécifiques de votre site...</div></div><div class="card-post__downlable"></div><div class="card-post__metas metas"><div class="metas__top"><div class="metas__category"> SEO Technique</div><div class="metas__reading-time"> 2 min reading time</div></div><div class="metas__bottom"><div class="metas__date"> 30 décembre 2025</div><div class="metas__author"> Par Julie Quintard</div></div></div></div></div><div class="block-posts__item card-post" data-card> <a href="https://fr.oncrawl.com/seo-general/top-12-des-meilleures-pages-404-et-comment-en-creer-une/" data-card-action class="visuallyhidden">Lire l'article Les meilleures pages 404 et comment en créer une</a><div class="card-post__thumbnail" style="background-color: #ffcde7;"><div class="image"> <noscript><img width="250" height="250" src="https://fr.oncrawl.com/wp-content/uploads/2025/12/The-best-404-pages-and-how-to-create-one-250px.png" class="image__embed" alt="The-best-404-pages-and-how-to-create-one-250px" decoding="async" srcset="https://fr.oncrawl.com/wp-content/uploads/2025/12/The-best-404-pages-and-how-to-create-one-250px.png 250w, https://fr.oncrawl.com/wp-content/uploads/2025/12/The-best-404-pages-and-how-to-create-one-250px-150x150.png 150w" sizes="(max-width: 250px) 100vw, 250px" /></noscript><img width="250" height="250" 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class="metas__top"><div class="metas__category"> SEO Général</div><div class="metas__reading-time"> 6 min reading time</div></div><div class="metas__bottom"><div class="metas__date"> 16 décembre 2025</div><div class="metas__author"> Par Emma Labrador</div></div></div></div></div><div class="block-posts__item card-post" data-card> <a href="https://fr.oncrawl.com/ebook/maitriser-seo-monde-query-fan-out/" data-card-action class="visuallyhidden">Lire l'article Maîtriser le SEO dans un monde de Query Fan-Out</a><div class="card-post__thumbnail" style="background-color: #9fedca;"><div class="image"> <noscript><img width="250" height="250" src="https://fr.oncrawl.com/wp-content/uploads/2025/10/Beyond-keywords-Mastering-SEO-in-a-query-fan-out-world-250px.png" class="image__embed" alt="Beyond-keywords-Mastering-SEO-in-a-query-fan-out-world-250px" decoding="async" srcset="https://fr.oncrawl.com/wp-content/uploads/2025/10/Beyond-keywords-Mastering-SEO-in-a-query-fan-out-world-250px.png 250w, 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