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body.dipi-custom-archive-page .et_pb_module.et_pb_blog_grid_wrapper.dipi-styled-blog .et_pb_ajax_pagination_container article.et_pb_post .post-meta .dipi-categories-wrap
`
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body.archive #main-content article.et_pb_post .post-meta,
body.blog #main-content article.et_pb_post .post-meta {
display: flex;
flex-direction: row;
flex-wrap: wrap;
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flex-direction: row;
margin-right: 10px;
line-height: 1.4em;
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body.archive #main-content article.et_pb_post .post-meta > span,
body.blog #main-content article.et_pb_post .post-meta > span {
line-height: 1.4em !important;
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body.archive #main-content article.et_pb_post .post-meta .author:before,
body.blog #main-content article.et_pb_post .post-meta .author:before,
body.single article.et_pb_post .post-meta .author:before,
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body.blog #main-content article.et_pb_post .post-meta .dipi-categories:before,
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display: inline !important;
}
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body.archive #main-content article.et_pb_post .post-meta,
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display: block;
margin: 20px 0;
padding: 0px !important;
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body.archive #main-content article.et_pb_post .post-meta > span,
body.blog #main-content article.et_pb_post .post-meta > span {
margin: 10px 0 0 0 !important;
}
body.dipi-custom-archive-page .et_pb_module.et_pb_posts.dipi-styled-blog .et_pb_ajax_pagination_container article.et_pb_post .dipi-post-wrap,
body.dipi-custom-archive-page .et_pb_module.et_pb_blog_grid_wrapper.dipi-styled-blog .et_pb_ajax_pagination_container article.et_pb_post .dipi-post-wrap,
body.archive #main-content article.et_pb_post .dipi-post-wrap,
body.blog #main-content article.et_pb_post .dipi-post-wrap {
padding: 20px !important;
}
}
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body.dipi-custom-archive-page .et_pb_module.et_pb_blog_grid_wrapper.dipi-styled-blog .et_pb_ajax_pagination_container article.et_pb_post .post-meta a,
body.archive #main-content article.et_pb_post .post-meta a,
body.archive #main-content article.et_pb_post .post-meta,
body.blog #main-content article.et_pb_post .post-meta a,
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font-family: 'none', sans-serif; font-weight: 0|0|0|0;
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body.archive #main-content article.et_pb_post .post-meta .author:hover a,
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body.single article.et_pb_post .post-meta .dipi-categories:before {
transition: all .6s ease-in-out;
display: inline-block;
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font-family: ETmodules;
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color: 0|0|0|0;
font-style: normal;
font-variant: normal;
line-height: 1.4em;
text-transform: none;
content: 'attr(data-icon)';
speak: none;
padding-right: 5px;
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body.archive #main-content article.et_pb_post .post-meta .comments-number:hover::before,
body.blog #main-content article.et_pb_post .post-meta .comments-number:hover::before,
body.single article.et_pb_post .post-meta .comments-number:hover::before,
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body.archive #main-content article.et_pb_post .post-meta .dipi-categories:hover::before,
body.blog #main-content article.et_pb_post .post-meta .dipi-categories:hover::before,
body.single article.et_pb_post .post-meta .dipi-categories:hover::before{
transition: all .6s ease-in-out;
color: 0|0|0|0;
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body.archive #main-content article.et_pb_post .post-meta .author:before,
body.blog #main-content article.et_pb_post .post-meta .author:before,
body.single article.et_pb_post .post-meta .author:before{
content: "\e08a";
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body.blog #main-content article.et_pb_post .post-meta .comments-number:before,
body.single article.et_pb_post .post-meta .comments-number:before{
content: 'w';
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body.blog #main-content article.et_pb_post .post-meta .published:before,
body.single article.et_pb_post .post-meta .published:before{
content: '}';
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body.blog #main-content article.et_pb_post .post-meta .dipi-categories:before,
body.single article.et_pb_post .post-meta .dipi-categories:before{
content: 'm';
}
.dipi-categories a{
padding-right: 5px;
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.dipi-categories a:not(:last-child):after {
content: ",";
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body.blog #main-content article.et_pb_post`
$(et_pb_post_selector).each(function(){var dipi_permalink=$(this).find('.entry-title').find('a').attr('href');$(this).find(".more-link").remove()
var dipi_readmore_button_icon_text='<div class="dipi-read-more-wrap dipi-button-none"><a href="'+dipi_permalink+'" class="et-pb-icon dipi-read-more-button dipi-button-none dipi-button-icon-onhover">Lire plus</a></div>';$(dipi_readmore_button_icon_text).appendTo($(this))});const et_pb_module_posts_selector=`
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function blogModuleButtonStyle(){$(et_pb_module_posts_selector).each(function(){var dipi_permalink=$(this).find('.entry-title').find('a').attr('href');let read_more_button=$(this).find(".more-link")
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var dipi_readmore_button_icon_text='<div class="dipi-read-more-wrap dipi-button-none"><a href="'+dipi_permalink+'" class="et-pb-icon dipi-read-more-button dipi-button-none dipi-button-icon-onhover">Lire plus</a></div>';$(dipi_readmore_button_icon_text).appendTo($(this))}})}
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margin-top: 15px !important;
}
.dipi-read-more-button {
transition: all .3s ease-in-out;
border-style: solid;
border-width: 0px !important;
border-radius: 100px !important;
padding: 20px !important;
}
.dipi-read-more-button:hover {
transition: all .3s ease-in-out;
}
.dipi-read-more-button:after {
transition: all .3s ease-in-out;
}
.dipi-read-more-button:hover:after {
transition: all .3s ease-in-out;
}</style><style type="text/css">.et-pb-icon.dipi-read-more-button:after {
content: '$' !important;
font-size: 16px !important;
opacity: 1;
}
.dipi-button-icon-always {
padding-right: 36px !important;
}
.dipi-button-icon-always:after {
opacity: 1;
margin-left: 0em;
padding-left: 5px;
}
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opacity: 0 !important;
padding-left: 5px;
margin-left: -1em;
}
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opacity: 1 !important;
margin-left: 0em;
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padding-right: 36px !important;
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padding-right: 36px !important;
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opacity: 1 !important;
margin-left: 0em;
padding-left: 5px;
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padding-right: 20px !important;
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opacity: 0 !important;
margin-left: -1em;
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font-family: 'none', sans-serif; font-weight: 0|0|0|0;
font-size: 15px !important;
letter-spacing: 0px !important;
color: #ffffff !important;
background-color: #2c3d49 !important;
border-color: 0|0|0|0 !important;
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.dipi-read-more-button:hover {
color: 0|0|0|0 !important;
background-color: 0|0|0|0 !important;
border-color: 0|0|0|0 !important;
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height: 16px;
position: relative;
display: flex;
align-items: center;
justify-content: center;
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body.blog div#et-main-area div#main-content{
background-color: #ffffff !important;
background-size: cover;
background-repeat: repeat ;
}
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body.dipi-custom-archive-page #main-content .et_pb_module.et_pb_blog_grid_wrapper.dipi-styled-blog .et_pb_ajax_pagination_container article.et_pb_post,
body.dipi-custom-archive-page.search #main-content article.et_pb_post,
body.archive #main-content article.et_pb_post,
body.blog #main-content article.et_pb_post {
transition: all .6s ease-in-out;
border-style: solid;
overflow: hidden;
text-align: left;
background-color: 0|0|0|0 !important;
padding: 0px;
border-radius: 5px;
border-width: 0px;
border-color: 0|0|0|0;
box-shadow: 0 10px 30px rgba(44,61,73,0.05);
}
#left-area .post-meta{
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<span class="mobile_menu_bar mobile_menu_bar_toggle"></span></div></div></div></div></header><div id="et-main-area"><div id="main-content"><div class="container"><div id="content-area" class="clearfix"><div id="left-area"><article id="post-586748" class="et_pb_post post-586748 post type-post status-publish format-standard has-post-thumbnail hentry category-seo category-marketing-digital"><div class="et_post_meta_wrapper"><h1 class="entry-title">Les 18 meilleurs outils SEO gratuits [TOP LIST 2026]</h1><p class="post-meta"><a href="https://emmanuelle-wiesemes.com/seo/" rel="category tag">SEO</a>, <a href="https://emmanuelle-wiesemes.com/marketing-digital/" rel="category tag">Marketing Digital</a></p><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDgwIiBoZWlnaHQ9IjY3NSIgdmlld0JveD0iMCAwIDEwODAgNjc1Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2020/12/meilleurs-outils-seo.jpeg" alt="" class="" width="1080" height="675" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2020/12/meilleurs-outils-seo.jpeg 1080w, https://emmanuelle-wiesemes.com/wp-content/uploads/2020/12/meilleurs-outils-seo-480x222.jpeg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 1080px, 100vw" /></div><div class="entry-content"><div class="et-l et-l--post"><div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_section_regular" ><div class="et_pb_with_border et_pb_row et_pb_row_0"><div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Résumé :</strong></p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Qu’est-ce qu’un outil SEO gratuit ?</strong> Un outil SEO gratuit est un logiciel, une extension de navigateur ou une plateforme en ligne qui permet d’analyser, d’optimiser ou de suivre le référencement naturel d’un site web sans abonnement payant. La majorité fonctionne en mode freemium : version gratuite limitée, version premium pour les fonctions avancées.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Quel est l’outil SEO gratuit officiel de Google le plus utilisé par les pros ?</strong> Google Search Console. Outil officiel de Google, gratuit et sans limite d’usage, il indique exactement comment Google voit votre site : pages indexées, mots-clés sur lesquels vous apparaissez, erreurs techniques, backlinks reçus. C’est le premier outil que la majorité des consultants SEO ouvrent sur un nouveau projet.</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Pourquoi les outils SEO gratuits comptent-ils en 2026 ?</strong> Parce que hormis l’aspect pécuniaire, les moteurs de recherche évoluent vite. Selon <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://almcorp.com/blog/paid-search-clicks-double-organic-clicks-fall-2026-data/" rel="nofollow noopener" target="_blank">ALM Corp</a>, les clics organiques ont baissé de 23% en moyenne sur les principaux secteurs depuis l’arrivée des AI Overviews de Google, mais les sites cités dans ces réponses IA gagnent 35% de clics en plus. Les outils SEO gratuits permettent de poser les fondations techniques et éditoriales que Google et les IA exploitent pour citer un site. Optimiser pour ChatGPT, Perplexity ou Gemini demande ensuite des leviers complémentaires (le GEO).</p><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Les outils SEO gratuits sont-ils accessibles aux débutants ?</strong> Cela dépend : Google Business Profile, Outiref, Keyword Surfer, Alyze ou Ahrefs Backlink Checker sont assez accessibles lorsque vous vous lancez. Google Search Console ou Google Analytics 4 peuvent être utilisés quand les bases du référencement naturel et du marketing digital vous sont déjà familières. Des outils plus techniques comme Screaming Frog, GTmetrix demandent plus de connaissances pour être exploités correctement.</p></div></div></div></div><div class="et_pb_row et_pb_row_1"><div class="et_pb_column et_pb_column_4_4 et_pb_column_1 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner" data-et-multi-view="{"schema":{"content":{"desktop":"<p>Le SEO (ou r\u00e9f\u00e9rencement naturel) est l’une des strat\u00e9gies de marketing num\u00e9rique les plus int\u00e9ressantes. Selon les <a href=\"https:\/\/emmanuelle-wiesemes.com\/statistiques-seo\/\" target=\"_blank\" rel=\"noopener\">statistiques SEO<\/a>, il <span>reste le canal d’acquisition organique principal pour la majorit\u00e9 des sites web. Chercher \u00e0 bien <\/span>positionner votre site web dans les r\u00e9sultats de recherche est donc important.<\/p>\n<p>Mais comment faire, quand on sait que les logiciels professionnels sont souvent on\u00e9reux ? Et bien il existe une s\u00e9rie <strong>d’outils<\/strong> <strong>SEO gratuits<\/strong>, pour ne pas ab\u00eemer votre budget.<\/p>\n<p>Voyons lesquels et pour quel usage dans cet article.<\/p>","tablet":"<p>Le SEO (ou r\u00e9f\u00e9rencement naturel) est l'une des strat\u00e9gies de marketing num\u00e9rique les plus int\u00e9ressantes. Selon les <a href=\"https:\/\/emmanuelle-wiesemes.com\/statistiques-seo\/\" target=\"_blank\" rel=\"noopener\">statistiques SEO<\/a>, il <span>reste le canal d'acquisition organique principal pour la majorit\u00e9 des sites web. Chercher \u00e0 bien <\/span>positionner votre site web dans les r\u00e9sultats de recherche est donc important.<\/p>\n<p>Mais comment faire, quand on sait que les logiciels professionnels sont souvent on\u00e9reux ? Et bien il existe une s\u00e9rie <strong>d'outils<\/strong> <strong>SEO gratuits<\/strong>, pour ne pas ab\u00eemer votre budget.<\/p>\n<p>Voyons lesquels et pour quel usage dans cet article.<\/p>"}},"slug":"et_pb_text"}" data-et-multi-view-load-tablet-hidden="true"><p>Le SEO (ou référencement naturel) est l’une des stratégies de marketing numérique les plus intéressantes. Selon les <a href="https://emmanuelle-wiesemes.com/statistiques-seo/" target="_blank" rel="noopener">statistiques SEO</a>, il <span>reste le canal d’acquisition organique principal pour la majorité des sites web. Chercher à bien </span>positionner votre site web dans les résultats de recherche est donc important.</p><p>Mais comment faire, quand on sait que les logiciels professionnels sont souvent onéreux ? Et bien il existe une série <strong>d’outils</strong> <strong>SEO gratuits</strong>, pour ne pas abîmer votre budget.</p><p>Voyons lesquels et pour quel usage dans cet article.</p></div></div></div></div><div class="et_pb_with_border et_pb_row et_pb_row_2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><div class="sommaire-seo">
<strong>Sommaire cliquable :</strong></p><p><a href="#quel-outil-situation">Quel outil pour votre situation ?</a><br />
<a href="#outils-seo-techniques">Outils SEO techniques gratuits</a><br />
<a href="#analyse-contenu-seo">Outils SEO gratuits d’analyse de contenus</a><br />
<a href="#seo-local-outils">Outils SEO gratuits SEO local</a><br />
<a href="#suivi-performances-seo">Outils SEO gratuits pour suivi de performances</a><br />
<a href="#seo-offpage-outils">Outils SEO gratuits Off page</a><br />
<a href="#avantages-inconvenients-seo">Avantages et inconvénients</a><br />
<a href="#faq-outils-seo">FAQ</a></div></div></div></div></div><div class="et_pb_row et_pb_row_3"><div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="quel-outil-situation" class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Quel outil pour votre situation ?</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_4"><div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p data-start="481" data-end="801">Analyser un problème technique ? Comprendre la structure d’une page concurrente ou ses liens-retours? Chaque situation appelle un outil différent.</p><p data-start="481" data-end="801">Pour vous éviter de tester tout au hasard, choisissez votre besoin, puis utilisez l’outil adapté :</p></div></div></div></div><div class="et_pb_row et_pb_row_5"><div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_code et_pb_code_0"><div class="et_pb_code_inner"><div class="tableau-outils--seo"><style>/* ===== STRUCTURE COMMUNE ===== */
.tableau-outils--seo{
font-family: 'Poppins', sans-serif;
margin: 24px 0;
}
.tableau-outils--seo table{
width: 100%;
border-collapse: collapse;
font-size: 15px;
border: 1px solid #1d2327;
}
.tableau-outils--seo th,
.tableau-outils--seo td{
border: 1px solid #1d2327;
padding: 12px 14px;
text-align: left;
vertical-align: top;
line-height: 1.5;
}
.tableau-outils--seo thead th,
.tableau-outils--seo table thead tr th{
background: #dd4b39 !important;
color: #ffffff !important;
font-weight: 600;
font-size: 14px;
letter-spacing: 0.2px;
}
.tableau-outils--seo thead th *{
color: #ffffff !important;
}
.tableau-outils--seo tbody tr:nth-child(even) td{
background: #fafafa;
}
.tableau-outils--seo tbody tr:hover td{
background: #f1f1f1;
}
/* ===== VERSION MOBILE (≤ 780px) : CARDS AVEC LIGNES ===== */
@media screen and (max-width: 780px){
.tableau-outils--seo table,
.tableau-outils--seo thead,
.tableau-outils--seo tbody,
.tableau-outils--seo th,
.tableau-outils--seo td,
.tableau-outils--seo tr{
display: block;
width: 100%;
}
.tableau-outils--seo thead{
display: none;
}
.tableau-outils--seo table{
border: none;
}
.tableau-outils--seo tr{
margin-bottom: 16px;
border: 1px solid #1d2327;
border-radius: 6px;
background: #ffffff;
overflow: hidden;
}
.tableau-outils--seo tbody tr:nth-child(even) td{
background: #ffffff;
}
.tableau-outils--seo td{
border: none;
border-bottom: 1px solid #e2e2e2;
padding: 12px 14px;
background: #ffffff;
}
.tableau-outils--seo td:last-child{
border-bottom: none;
}
.tableau-outils--seo td:before{
content: attr(data-label);
display: block;
font-weight: 700;
color: #dd4b39;
margin-bottom: 4px;
font-size: 13px;
text-transform: uppercase;
letter-spacing: 0.3px;
}
}</style><table><thead><tr><th scope="col">Votre besoin</th><th scope="col">Outil conseillé</th><th scope="col">Pourquoi cet outil</th><th scope="col">Niveau requis</th></tr></thead><tbody><tr><td data-label="Votre besoin">Je veux comprendre comment Google voit mon site</td><td data-label="Outil conseillé">Google Search Console</td><td data-label="Pourquoi cet outil">Indexation, mots-clés réels, erreurs techniques en direct</td><td data-label="Niveau requis">Intermédiaire</td></tr><tr><td data-label="Votre besoin">Je veux trouver les erreurs techniques de mon site</td><td data-label="Outil conseillé">Screaming Frog</td><td data-label="Pourquoi cet outil">Crawl complet à la manière d'un robot Google</td><td data-label="Niveau requis">Avancé</td></tr><tr><td data-label="Votre besoin">Je trouve mon site lent à charger</td><td data-label="Outil conseillé">GTmetrix</td><td data-label="Pourquoi cet outil">Score PageSpeed et recommandations concrètes</td><td data-label="Niveau requis">Avancé</td></tr><tr><td data-label="Votre besoin">Je cherche des idées d'articles ou des mots-clés</td><td data-label="Outil conseillé">Keyword Surfer</td><td data-label="Pourquoi cet outil">Volumes et suggestions affichés directement dans Google</td><td data-label="Niveau requis">Tous niveaux</td></tr><tr><td data-label="Votre besoin">Je veux améliorer un contenu existant</td><td data-label="Outil conseillé">Thot SEO ou Outiref</td><td data-label="Pourquoi cet outil">Audit sémantique et structure Hn d'une page</td><td data-label="Niveau requis">Débutant à intermédiaire</td></tr><tr><td data-label="Votre besoin">Je veux comprendre pourquoi un concurrent me dépasse</td><td data-label="Outil conseillé">SEOquake ou Alyze</td><td data-label="Pourquoi cet outil">Analyse rapide de la structure SEO d'une page</td><td data-label="Niveau requis">Intermédiaire à avancé</td></tr><tr><td data-label="Votre besoin">Je veux mesurer le trafic et le comportement de mes visiteurs</td><td data-label="Outil conseillé">Google Analytics 4</td><td data-label="Pourquoi cet outil">Suivi du trafic organique, des conversions et des audiences</td><td data-label="Niveau requis">Avancé</td></tr><tr><td data-label="Votre besoin">Je veux apparaître dans les recherches locales et sur Google Maps</td><td data-label="Outil conseillé">Google Business Profile</td><td data-label="Pourquoi cet outil">Base du référencement local pour les commerces et indépendants</td><td data-label="Niveau requis">Débutant</td></tr><tr><td data-label="Votre besoin">Je veux savoir qui fait des liens vers mon site</td><td data-label="Outil conseillé">Ahrefs Backlink Checker</td><td data-label="Pourquoi cet outil">Affiche jusqu'à 100 backlinks gratuitement</td><td data-label="Niveau requis">Débutant</td></tr><tr><td data-label="Votre besoin">Je veux assister mon SEO avec l'IA</td><td data-label="Outil conseillé">ChatGPT, Claude, Mistral ou Gemini</td><td data-label="Pourquoi cet outil">Aide au maillage interne, balises, brainstorm de mots-clés</td><td data-label="Niveau requis">Tous niveaux</td></tr></tbody></table></div></div></div></div></div><div class="et_pb_row et_pb_row_6"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Après un coup d’oeil au tableau synthétisé, passons au listing détaillé :</p></div></div></div></div><div class="et_pb_row et_pb_row_7"><div class="et_pb_column et_pb_column_4_4 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="outils-seo-techniques" class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Quels sont les meilleurs outils SEO techniques gratuits ?</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_8"><div class="et_pb_column et_pb_column_4_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Le <strong>référencement technique</strong> est un pilier essentiel pour la santé globale d’un site web. </p><p>En optimisant des aspects tels que la vitesse de chargement, la structure des URL, l’architecture du site, etc, le référencement technique permet aux moteurs de recherche de mieux les comprendre.</p><p>Si l’on a pas envie de grever son budget, il existe une liste de <strong>logiciels SEO techniques en mode gratuit. </strong>En voici la liste :</p></div></div></div></div><div class="et_pb_row et_pb_row_9"><div class="et_pb_column et_pb_column_4_4 et_pb_column_9 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Smallseotools</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_10"><div class="et_pb_column et_pb_column_4_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_0">
<a href="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/SmallSEOTools-outil-seo-gratuit.jpg" class="et_pb_lightbox_image" title="Small SEO Tools outils gratuits de référencement naturel"><span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" fetchpriority="high" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/SmallSEOTools-outil-seo-gratuit.jpg" alt="Small SEO Tools outils gratuits de référencement naturel" title="SmallSEOTools-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/SmallSEOTools-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/SmallSEOTools-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862860" /></span></a></div><div class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Smallseo tools</p></div></div></div></div><div class="et_pb_row et_pb_row_11"><div class="et_pb_column et_pb_column_4_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://smallseotools.com/fr/" target="_blank" rel="noopener nofollow">Smallseotools</a> est un outil très généraliste qui vous permet de vérifier quelques aspects techniques.</p><p>On y trouve notamment :</p><p>– un vérificateur de liens brisés</p><p>– un générateur de Sitemap XML et de robot txt</p><p>– un générateur d’Open Graph</p><p>– un générateur de meta-tags</p><p>– etc..</p><p>Prix : gratuit</p><blockquote><p>Avis : interface datée, mal conçue, sans explications et surtout bourrée de pop-ups, qui risque de vous dérouter. A utiliser quand vous avez besoin d’une vérification rapide, mais sans s’y attarder. Je lui préfère de loin Technicalseo (voir plus loin), plus clair, complet et ergonomique.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_12"><div class="et_pb_column et_pb_column_4_4 et_pb_column_12 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Siteliner</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_13"><div class="et_pb_column et_pb_column_4_4 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_1">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/siteliner-outil-de-seo-gratuit.jpg" alt="Siteliner outil gratuit de SEO" title="siteliner-outil-de-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/siteliner-outil-de-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/siteliner-outil-de-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862847" /></span></div><div class="et_pb_module et_pb_text et_pb_text_12 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Siteliner</p></div></div></div></div><div class="et_pb_row et_pb_row_14"><div class="et_pb_column et_pb_column_4_4 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_13 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://www.siteliner.com/" target="_blank" rel="noopener nofollow">Siteliner</a> analyse votre site, affiche le contenu dupliqué et les liens brisés, les redirections, le temps de chargement de vos pages dans un format facile à lire. Vous pouvez alors apporter les corrections.</p><p>Prix : gratuit pour un scan de <span>250 pages web maximum. Au delà, il vous faudra </span>Siteliner Premium.</p><blockquote><p>Avis : un petit logiciel limité mais efficace en mode free. Je le trouve particulièrement pratique pour débusquer les liens brisés, car il les affiche en surligné sur chaque page web qui en contient. Assez simple d’utilisation et adapté aux débutants.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_15"><div class="et_pb_column et_pb_column_4_4 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_14 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Technicalseo.com</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_16"><div class="et_pb_column et_pb_column_4_4 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_2">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNDk5IiB2aWV3Qm94PSIwIDAgNTAwIDQ5OSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="499" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2022/08/outil-seo-technique-www-technicalseo.com_.jpg" alt="Outil gratuit SEO technique technicalseo.com" title="outil-seo-gratuit-technicalseo.com" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2022/08/outil-seo-technique-www-technicalseo.com_.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2022/08/outil-seo-technique-www-technicalseo.com_-480x479.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-1953241" /></span></div><div class="et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Technical SEO</p></div></div></div></div><div class="et_pb_row et_pb_row_17"><div class="et_pb_column et_pb_column_4_4 et_pb_column_17 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_16 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Vous ne le connaissez pas encore ? Alors <a href="https://technicalseo.com/tools/" rel="nofollow noopener" target="_blank">ce site</a> est à mettre dans vos favoris pour la partie SEO technique.</p><p>Fonctionnalités clés :</p><p>– Testeur robots.txt : pour t<span>ester et valider votre fichier</span></p><p>– Testeur de responsivité mobile</p><p>– Sitemap Generator : pour g<span>énérer rapidement et facilement un sitemap XML</span></p><p>– Générateur de schema : pour créer des<span> données structurées Schema.org</span></p><p>– Simulateur SERP : pour <span>prévisualiser les extraits Google et vérifier comment vos balises de titre et les méta-descriptions s’affichent</span><span></span></p><p>… et bien d’autres fonctionnalités encore.</p><p>Prix : gratuit</p><blockquote><p>Avis : un logiciel gratuit assez complet et ergonomique pour le côté technique. Adapté aux profils déjà à l’aise avec les aspects techniques du SEO (intermédiaires et avancés).</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_18"><div class="et_pb_column et_pb_column_4_4 et_pb_column_18 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_testimonial et_pb_testimonial_0 clearfix et_pb_text_align_left et_pb_bg_layout_light et_pb_testimonial_no_image"><div class="et_pb_testimonial_description"><div class="et_pb_testimonial_description_inner"><div class="et_pb_testimonial_content"><p>Même s’il ne s’agit pas directement d’outils, découvrez via le lien qui suit les <span style="text-decoration: underline;"><a href="https://emmanuelle-wiesemes.com/operateurs-de-recherche-google/" target="_blank" rel="noopener">opérateurs de recherche Google</a>.</span> Une liste de fonctionnalités essentielles pour faire monter votre connaissance du web d’un niveau et faciliter vos recherches sur le célèbre moteur !</p></div></div><p class="et_pb_testimonial_meta"></p></div></div></div></div><div class="et_pb_row et_pb_row_19"><div class="et_pb_column et_pb_column_4_4 et_pb_column_19 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_17 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Alyze</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_20"><div class="et_pb_column et_pb_column_4_4 et_pb_column_20 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_3">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Alyze-info-outil-seo-gratuit.png" alt="Alyze info outil seo gratuit" title="Alyze-info-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Alyze-info-outil-seo-gratuit.png 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Alyze-info-outil-seo-gratuit-480x480.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862590" /></span></div><div class="et_pb_module et_pb_text et_pb_text_18 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Alyze</p></div></div></div></div><div class="et_pb_row et_pb_row_21"><div class="et_pb_column et_pb_column_4_4 et_pb_column_21 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://alyze.info/" target="_blank" rel="noopener nofollow">Alyze</a> <span>se distingue par son approche « tout-en-un » simplifiée. Pour des analyses plus avancées, l’outil a également intégré l’IA (fonctionnant sous forme de crédits) dans son process. </span></p><p>Fonctionnalités clés :</p><p>– Analyse de mots-clés : classement et suggestions de mots-clés pour optimiser le champ sémantique.</p><p>– <a href="https://emmanuelle-wiesemes.com/audit-seo-optimiser-votre-site-web/" target="_blank" rel="noopener">Audit SEO</a> : dont la vérification des « points chauds » d’une page web, incluant le titre, la meta description, et l’organisation du contenu.</p><p>– Analyse des liens : examen des liens internes et externes contenus de votre page.</p><p>– Examen de vos données structurées</p><p>– Optimisation des images : analyse de la capacité des images à être correctement référencées.</p><p>– Vérification technique : évaluation de la vitesse de chargement, du poids de la page, et de la réponse du serveur</p><p>– Outil de comparaison de pages, idéal pour faire une <a href="https://emmanuelle-wiesemes.com/analyse-concurrence-seo/" target="_blank" rel="noopener">analyse de concurrence SEO</a></p><p>Alyze offre également un crawler SEO, un analyseur d’intention de recherche et des audits par lot.</p><p>Prix : gratuit pour 20 analyses de pages /mois. Alyze propose aussi une API payante, avec fonctionnalités plus avancées telles que l’IA.</p><blockquote><p>Avis : Alyze est un outil assez complet en version gratuite, qui permet de nombreuses analyses et optimisations. Son interface un peu austère et son manque d’explications pourrait en décourager. Il faut déjà avoir de bonnes bases en référencement pour s’y retrouver. Pour utilisateurs intermédiaires à avancés.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_22"><div class="et_pb_column et_pb_column_4_4 et_pb_column_22 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_20 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Google Search Console</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_23"><div class="et_pb_column et_pb_column_4_4 et_pb_column_23 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_4">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/google-search-console-outil-seo-gratuit.png" alt="Google search console outil seo gratuit" title="google-search-console-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/google-search-console-outil-seo-gratuit.png 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/google-search-console-outil-seo-gratuit-480x480.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2860208" /></span></div><div class="et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Google Search Console</p></div></div></div></div><div class="et_pb_row et_pb_row_24"><div class="et_pb_column et_pb_column_4_4 et_pb_column_24 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_22 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>La <a href="https://search.google.com/search-console/about" target="_blank" rel="noopener nofollow">Google Search console</a> est un tool d’analyse et de suivi. Il s’agit de l’un des <a href="https://emmanuelle-wiesemes.com/outils-gratuits-google-referencement-naturel/" target="_blank" rel="noopener">outils SEO gratuits de Google</a> de référencement naturel qui vous donnera bon nombre d’indicateurs intéressants.</p><p>Il vous sera possible :</p><p>– d’identifier les erreurs 404, les erreurs d’<a href="https://emmanuelle-wiesemes.com/crawling-indexation-positionnement-leurs-differences/" target="_blank" rel="noopener">indexation</a>, les erreurs de couverture</p><p>– d’identifier les sites qui font des liens vers le vôtre (les backlinks ou « liens-retour »),</p><p>– de vérifier l’ergonomie mobile, les Web Core Vitals</p><p>– de demander à supprimer une page de l’index Google</p><p>– d’ajouter un sitemap</p><p>– de vérifier les pages et mots-clé qui performent le mieux sur votre site internet.</p><blockquote><p>La GSC, c’est la solution que les professionnels du référencement naturel utilisent en premier pour vérifier des données essentielles dans le domaine. Vous pouvez aussi découvrir + en détail les <a href="https://emmanuelle-wiesemes.com/google-search-console-seo/">potentialités de la Google Search Console pour votre SEO</a>, dans cet article.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_25"><div class="et_pb_column et_pb_column_4_4 et_pb_column_25 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_23 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">GTmetrix</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_26"><div class="et_pb_column et_pb_column_4_4 et_pb_column_26 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_5">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iMzMzIiB2aWV3Qm94PSIwIDAgNTAwIDMzMyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="333" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/gtmetrix-outil-seo-gratuit.jpg" alt="Gtmetrix outil seo gratuit" title="gtmetrix-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/gtmetrix-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/gtmetrix-outil-seo-gratuit-480x320.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862602" /></span></div><div class="et_pb_module et_pb_text et_pb_text_24 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">GT Metrix</p></div></div></div></div><div class="et_pb_row et_pb_row_27"><div class="et_pb_column et_pb_column_4_4 et_pb_column_27 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_25 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>On le sait, une vitesse de chargement lente est un critère défavorable au bon positionnement dans vos pages dans Google ou Bing. Quel que soit le moteur de recherche, l’objectif est de favoriser une bonne expérience utilisateur (dont un chargement rapide).</p><p>En cela, <a href="https://gtmetrix.com/" target="_blank" rel="noopener nofollow">GTmetrix</a> peut vous aider : il fournit des rapports détaillés et des recommandations concrètes pour améliorer la vitesse et l’expérience utilisateur du site.</p><p>Fonctionnalités clés :</p><p>La version gratuite permet déjà d’accéder à des fonctionnalités essentielles, comme :</p><p>– l’analyse des scores PageSpeed et YSlow,</p><p>– le suivi des temps de chargement,</p><p>– la surveillance jusqu’à 3 pages.</p><p>La version premium débloque des options avancées telles que l’analyse vidéo du chargement, des tests depuis de multiples localisations dans le monde, et un suivi plus approfondi des performances dans le temps.</p><p>Prix : version gratuite (version payante àpd 4,25 dollars/mois)</p><blockquote><p>Avis : à utiliser pour vérifier si vos pages ne sont pas trop lentes à charger et s’assurer que leur performance ne freine pas leur visibilité dans Google ou autre moteur de recherche. Assez technique, donc plutôt réservé aux professionnels du web.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_28"><div class="et_pb_column et_pb_column_4_4 et_pb_column_28 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_26 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Screaming frog : outil de SEO technique gratuit</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_29"><div class="et_pb_column et_pb_column_4_4 et_pb_column_29 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_6">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/screaming-frog-outil-seo-gratuit.jpg" alt="screaming frog outil seo gratuit" title="screaming-frog-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/screaming-frog-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/screaming-frog-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862606" /></span></div><div class="et_pb_module et_pb_text et_pb_text_27 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Screaming Frog</p></div></div></div></div><div class="et_pb_row et_pb_row_30"><div class="et_pb_column et_pb_column_4_4 et_pb_column_30 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_28 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://www.screamingfrog.co.uk/seo-spider/" target="_blank" rel="noopener nofollow">Screaming Frog SEO Spider</a> est un outil très utilisé par les professionnels du référencement. Ce logiciel de crawling simule le comportement des robots de moteurs de recherche pour analyser en profondeur la structure technique d’un site web.</p><p>Fonctionnalités clés :</p><p>Screaming Frog offre de nombreuses fonctionnalités essentielles pour un audit technique : il permet notamment :</p><p>– d’identifier les erreurs 404,</p><p>– d’identifier les liens brisés,</p><p>– d’examiner les balises title et meta-descriptions (il est en cela également un outil d’analyse de référencement sur page)</p><p>– et de nombreuses autres fonctions encore</p><p>Prix : gratuit jusqu’à 500 urls. Version payante : proposée à 245 € par an, elle offre un accès illimité au nombre d’URL et des fonctionnalités avancées comme la validation des données structurées et la vérification orthographique, et d’autres encore.</p><blockquote><p>Avis : un incontournable – peu onéreux – pour toute analyse seo technique qui se respecte, mais cependant complexe à appréhender quand on débute. N’hésitez pas à suivre des tutos.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_31"><div class="et_pb_column et_pb_column_4_4 et_pb_column_31 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="analyse-contenu-seo" class="et_pb_module et_pb_text et_pb_text_29 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Quels outils gratuits pour analyser et optimiser ses contenus ?</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_32"><div class="et_pb_column et_pb_column_4_4 et_pb_column_32 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_30 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Il existe bon nombre d’outils seo permettant de travailler le contenu de ses pages web. </p><p>Comment trouver des mots-clés qui performent ? Comment améliorer mes contenus par rapport à ceux de la concurrence ? Voilà les questions à se poser, et une liste d’outils utiles dont vous pouvez vous servir. </p><p>Certains sont totalement gratuits, d’autres offrent une version gratuite, d’autres encore un essai gratuit. A vous de faire votre choix (en gardant bien en tête que le gratuit est par essence toujours limité).</p></div></div></div></div><div class="et_pb_row et_pb_row_33"><div class="et_pb_column et_pb_column_4_4 et_pb_column_33 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_31 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">ChatGpt et autres intelligences artificielles</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_34"><div class="et_pb_column et_pb_column_4_4 et_pb_column_34 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_7">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Intelligence-artificielle-outil-gratuit-seo.jpg" alt="Intelligence artificielle outil gratuit de seo" title="Intelligence-artificielle-outil-gratuit-seo" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Intelligence-artificielle-outil-gratuit-seo.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Intelligence-artificielle-outil-gratuit-seo-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2860241" /></span></div><div class="et_pb_module et_pb_text et_pb_text_32 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Chatgpt</p></div></div></div></div><div class="et_pb_row et_pb_row_35"><div class="et_pb_column et_pb_column_4_4 et_pb_column_35 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_33 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Les <a href="https://emmanuelle-wiesemes.com/meilleurs-outils-intelligence-artificielle-ia-pour-seo/" target="_blank" rel="noopener">intelligences artificielles</a> comme ChatGPT, Mistral, Claude ou Gemini ne sont pas des outils SEO au sens strict ; ce sont des assistants polyvalents que vous pouvez détourner pour des tâches de référencement.</p><p>Elles vous serviront par exemple pour :</p><p>– Le <strong><a href="https://emmanuelle-wiesemes.com/maillage-interne-seo/" target="_blank" rel="noopener">maillage interne</a></strong> de vos pages web : fournissez leur la liste de vos urls et demandez-leur de vous faire des suggestions.</p><p>– La <a href="https://emmanuelle-wiesemes.com/recherche-mots-cles-outils-gratuits/" target="_blank" rel="noopener">recherche de mots-clés</a> : pour identifier des mots-clés en lien avec votre secteur (tout en gardant en tête qu’ils n’ont pas accès aux volumes ou à la difficulté des mots-clés).</p><p>– La génération de contenu : utiles pour générer des <a href="https://emmanuelle-wiesemes.com/idees-articles-blog/" target="_blank" rel="noopener">idées d’articles de blog</a> et les rédiger, ou encore des descriptions de produits de votre E-commerce.</p><p>– L’optimisation des balises méta : pour créer des titres et des descriptions méta attractifs et optimisés pour le SEO.</p><p>– Tester sa propre visibilité IA : posez la question dans laquelle vous voulez être cité, et observez si elle mentionne votre site, la concurrence, ou rien du tout. Première mesure de votre visibilité GEO.</p><blockquote><p>Avis : leur version gratuite est suffisante pour du travail ponctuel. Servez-vous des IA comme assistantes, mais ne vous y fiez pas à 100% car elles peuvent halluciner ou s’inspirer de données datées. Adaptées à tous les niveaux, même si l’art du bon Prompt est une compétence à part entière.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_36"><div class="et_pb_column et_pb_column_4_4 et_pb_column_36 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_34 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">SEO Quake</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_37"><div class="et_pb_column et_pb_column_4_4 et_pb_column_37 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_8">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/SEOQuake-outil-seo-gratuit.png" alt="SEO Quake outil SEO gratuit" title="SEOQuake-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/SEOQuake-outil-seo-gratuit.png 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/SEOQuake-outil-seo-gratuit-480x480.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862617" /></span></div><div class="et_pb_module et_pb_text et_pb_text_35 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Seoquake</p></div></div></div></div><div class="et_pb_row et_pb_row_38"><div class="et_pb_column et_pb_column_4_4 et_pb_column_38 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_36 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://chromewebstore.google.com/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc" target="_blank" rel="noopener nofollow">Seoquake</a> est une extension de navigateur conçue pour l’analyse SEO en temps réel.</p><p>Fonctionnalités clés :</p><p>Sa <strong>SEObar</strong> fournit un résumé SEO instantané pour chaque page web visitée, tandis que le tableau de bord SEO présente un aperçu compact des détails de la page, du domaine et des backlinks.</p><p>L’outil propose également une fonction de superposition SERP pour une analyse des résultats de recherche. Enfin, il permet d’exporter facilement les données dans un fichier CSV.</p><p>Prix : gratuit</p><blockquote><p>Avis : un outil d’audit SEO de 1er niveau, adapté aux débutants, facile et pratique pour observer les caractéristiques générales des pages web.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_39"><div class="et_pb_column et_pb_column_4_4 et_pb_column_39 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_37 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Outil SEO </span><span style="text-decoration: underline;">gratuit </span><span style="text-decoration: underline;">Outiref</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_40"><div class="et_pb_column et_pb_column_4_4 et_pb_column_40 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_9">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTgiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTE4IDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="518" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Outiref-outil-seo-gratuit.jpg" alt="Outiref outil seo gratuit" title="Outiref-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Outiref-outil-seo-gratuit.jpg 518w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Outiref-outil-seo-gratuit-480x463.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 518px, 100vw" class="wp-image-2860248" /></span></div><div class="et_pb_module et_pb_text et_pb_text_38 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Outiref</p></div></div></div></div><div class="et_pb_row et_pb_row_41"><div class="et_pb_column et_pb_column_4_4 et_pb_column_41 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_39 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://www.outiref.fr/" rel="nofollow noopener" target="_blank">Outiref</a> est un petit outil gratuit de référencement naturel proposé par Olivier Andrieu.</p><p>Fonctionnalités clés :</p><p>Introduisez-y votre URL, et recevez gratuitement quelques <strong>conseils SEO généraux</strong> sur les balises, le contenu textuel, la densité de mots-clés utilisés sur votre url.</p><p>Vous pouvez également y visualiser la <a href="https://emmanuelle-wiesemes.com/balises-hn-bien-les-configurer/">structure Hn</a> d’une page donnée (intéressant pour voir comment un concurrent a construit sa propre page web et éventuellement, voir ce qui n’est ps abordé dans la vôtre)</p><p>Petite astuce : n’oubliez pas de cocher la case « Je ne veux pas qu’Outiref mémorise cet audit » pour ne pas apparaître publiquement dans la liste des derniers audit effectués.</p><p>Prix : gratuit</p><blockquote><p>Avis : Outiref sert à obtenir des données de base sur une page existante, afin d’identifier rapidement ce qui manque dans les balises ou la structure. Un outil un peu rudimentaire, limité, mais simple (des explications sont fournies). Niveau débutant à faux débutant.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_42"><div class="et_pb_column et_pb_column_4_4 et_pb_column_42 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_40 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Thruuu</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_43"><div class="et_pb_column et_pb_column_4_4 et_pb_column_43 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_10">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Thruuu-outil-seo-gratuit.jpg" alt="Thruuu outil seo gratuit" title="Thruuu-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Thruuu-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Thruuu-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862627" /></span></div><div class="et_pb_module et_pb_text et_pb_text_41 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Thruu</p></div></div></div></div><div class="et_pb_row et_pb_row_44"><div class="et_pb_column et_pb_column_4_4 et_pb_column_44 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_42 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://thruuu.com/" target="_blank" rel="noopener nofollow">Thruu</a> est principalement axé sur l’analyse de contenu et de création de <a href="https://emmanuelle-wiesemes.com/bon-brief-redactionnel/" target="_blank" rel="noopener">briefs rédactionnels</a>. Il propose une liste de <a href="https://thruuu.com/free-seo-tools" target="_blank" rel="noopener nofollow">fonctionnalités gratuites</a> bien utiles.</p><p>Fonctionnalités gratuites (voir l’onglet : Free SEO tools) :</p><p><strong>– </strong>Outil de comparaison de sites Web : pour comparer deux pages côte à côte et examiner les différences dans leur contenu.</p><p><strong>– </strong>Compteur de mots pour site Web : pour compter les mots sur n’importe quelle page Web</p><p><strong>– </strong>Vérificateur de fréquence des mots-clés : pour découvrir les mots-clés fréquents sur une page</p><p><strong>– </strong>Extracteur de mots-clés : pour extraire des mots-clés d’une page Web ou d’une URL.</p><p>Prix : gratuit pour 10 crédits uniques, puis abonnements premium débutant àpd 13 $/mois, qui fonctionne sur base de crédits.</p><blockquote><p>Avis : Relativement intuitif, l’outil possède toutefois des fonctions un peu difficiles à comprendre pour un débutant. Il s’adresse principalement à des consultants SEO ou/et rédacteurs web.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_45"><div class="et_pb_column et_pb_column_4_4 et_pb_column_45 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_43 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Thot seo</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_46"><div class="et_pb_column et_pb_column_4_4 et_pb_column_46 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_11">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Thot-outil-seo-gratuit.png" alt="Thot-seo-outil-gratuit" title="Thot-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Thot-outil-seo-gratuit.png 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Thot-outil-seo-gratuit-480x480.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862637" /></span></div><div class="et_pb_module et_pb_text et_pb_text_44 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Thot SEO</p></div></div></div></div><div class="et_pb_row et_pb_row_47"><div class="et_pb_column et_pb_column_4_4 et_pb_column_47 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_45 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://thot-seo.fr/" target="_blank" rel="noopener nofollow">ThotSEO</a> est un logiciel dédié à l’optimisation sémantique des contenus web.</p><p>Il fournit une liste hiérarchisée de mots-clés pertinents à intégrer dans vos textes, vous recommande des idées de contenus pour votre stratégie de contenus, analyse votre maillage interne, vos concurrents, et bien d’autres choses encore.</p><p>Intéressant ; Thot SEO possède une section dédiée aux <strong>prompts pour chatgpt</strong>, où l’on trouve une des prompts à copier/coller.</p><p>Voilà pour le payant.</p><p>Mais pour ce qui nous intéresse (en mode gratuit), on trouvera notamment les fonctionnalités suivantes (voir l’onglet « outils SEO » en sommet de page) :</p><p><b>– </b>Comparateur de SERP : permet de rentrer jusqu’à trois requêtes pour comparer les SERPs suivant leur similarité, et comprendre s’il faut rédiger des pages distinctes (3 essais/jour/gratuit)</p><p><b>– </b>Extracteur de page web : cette fonction en mode “free” permet d’extraire des données importantes de n’importe quelle page web telle que les H1 et autres sous-titres, les mots en gras, les tableaux, les liens externes de la page, les questions, etc.</p><p>Prix : version gratuite pour les fonctions mentionnées, sinon version payante àpd 39 € HT / mois pour 40 analyses. Un sytème d’achat de crédits est aussi disponible.</p><blockquote><p>Avis : une plateforme française intuitive et relativement simple d’utilisation. Destinée principalement aux professionnels du SEO / responsables de contenus qui veulent identifier des termes et sous-sujets souvent présents dans les pages concurrentes.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_48"><div class="et_pb_column et_pb_column_4_4 et_pb_column_48 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_46 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Keyword Surfer</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_49"><div class="et_pb_column et_pb_column_4_4 et_pb_column_49 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_12">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Keyword-surfer-outil-seo-gratuit.jpg" alt="Keyword Surfer outil seo gratuit" title="Keyword-surfer-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Keyword-surfer-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Keyword-surfer-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862641" /></span></div><div class="et_pb_module et_pb_text et_pb_text_47 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Keyword Surfer</p></div></div></div></div><div class="et_pb_row et_pb_row_50"><div class="et_pb_column et_pb_column_4_4 et_pb_column_50 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_48 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Vous désirez explorer les mots-clés ou requêtes en lien avec votre secteur pour améliorer vos pages ou obtenir des idées d’articles de blog ?</p><p>L’extension <a href="https://chromewebstore.google.com/detail/keyword-surfer/bafijghppfhdpldihckdcadbcobikaca" target="_blank" rel="noopener nofollow">Keyword Surfer</a> est votre amie pour repérer des formulations réellement utilisées par les internautes.</p><p>Fonctionnalités clés :</p><p>Via cette extension gratuite pour Google Chrome, vous pouvez enrichir vos recherches : elle affiche des informations telles que :</p><p>– le volume de recherche mensuel,</p><p>– le coût par clic (CPC),</p><p>– des suggestions de mots-clés similaires.</p><p>Keyword Surfer offre également des estimations de trafic pour les sites concurrents, le nombre de mots des pages en tête des résultats et la possibilité de créer des collections de mots-clés exportables en fichiers CSV.</p><p>Prix : gratuit</p><blockquote><p>Avis : un petit tool intéressant pour tous les profils, qui fournit des données SEO directement sans devoir quitter la page de recherche. Simplicité d’utilisation et la richesse des informations fournies gratuitement. Uniquement sur Chrome.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_51"><div class="et_pb_column et_pb_column_4_4 et_pb_column_51 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="seo-local-outils" class="et_pb_module et_pb_text et_pb_text_49 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Quels outils gratuits pour travailler son SEO local ?</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_52"><div class="et_pb_column et_pb_column_4_4 et_pb_column_52 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_50 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Qu’il s’agisse d’attirer des clients dans un commerce physique ou de se positionner comme un expert local, les outils de SEO local jouent un rôle essentiel.</p><p>Malheureusement il n’existe que peu d’outils réellement gratuit dans ce domaine, c’est pourquoi nous n’épinglerons que le suivant :</p></div></div></div></div><div class="et_pb_row et_pb_row_53"><div class="et_pb_column et_pb_column_4_4 et_pb_column_53 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_51 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Google Business Profile</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_54"><div class="et_pb_column et_pb_column_4_4 et_pb_column_54 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_13">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Google-business-profile-outil-seo-gratuit.jpg" alt="Google Business Profile outil seo local gratuit" title="Google-business-profile-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Google-business-profile-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/Google-business-profile-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2860225" /></span></div><div class="et_pb_module et_pb_text et_pb_text_52 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Fiche établissement Google</p></div></div></div></div><div class="et_pb_row et_pb_row_55"><div class="et_pb_column et_pb_column_4_4 et_pb_column_55 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_53 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Si vous avez une entreprise locale, j’espère que vous avez pensé à créer (ou revendiquer) votre <strong>Google Business profile</strong> (fiche d’établissement Google) ?</p><p>En créant un profil d’entreprise, les propriétaires peuvent fournir des informations telles que l’adresse, les heures d’ouverture, le numéro de téléphone, le site web, les services offerts, tout en permettant aux clients de laisser des avis et de poser des questions…</p><p>Bref, un incontournable pour tout entrepreneur qui désire travailler son<a href="https://emmanuelle-wiesemes.com/seo-local/"> SEO local</a> et son <a href="https://emmanuelle-wiesemes.com/referencement-gratuit/">référencement Google gratuit</a>.</p><p>Fonctionnalités clés :</p><p>– Affichage des informations essentielles : adresse, numéro de téléphone, heures d’ouverture, site web.</p><p>– Gestion des avis clients : les entreprises peuvent répondre aux avis laissés par les clients, ce qui améliore l’engagement et la relation client.</p><p>– Publication de posts et d’offres : la possibilité de partager des actualités, événements ou promotions directement sur le profil.</p><p>– <a href="https://emmanuelle-wiesemes.com/statistiques-fiche-google-my-business/">Statistiques </a>: accès à des données sur la manière dont les clients interagissent avec le profil, telles que les mots-clés qui ont déclenché l’apparition de votre fiche, le nombre de clics, d’appels, de demandes d’itinéraire.</p><p>– Intégration avec Google Maps : apparition de l’entreprise sur Google Maps, facilitant la localisation géographique pour les utilisateurs.</p><p>– Messagerie : une option pour permettre aux clients de contacter directement l’entreprise via l’interface Google.</p><p>– Catalogue de produits et services : présentation de vos produits et services offerts, avec des descriptions et des prix.</p><p>– Pour certains secteurs d’activités, possibilité de configurer des réservations, menus, …</p><p>Prix : gratuit (nécessite un compte Google)</p><blockquote><p>Avis : incontournable pour assurer la présence de son entreprise en local. Cependant, quelques spécificités sont à prendre en compte pour une fiche 100% optimisée et concurrentielle. Vous débutez ? Apprenez via le lien qui suit à concevoir votre <a href="https://emmanuelle-wiesemes.com/google-my-business/">fiche Google (ou Business profile)</a> au top !</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_56"><div class="et_pb_column et_pb_column_4_4 et_pb_column_56 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="suivi-performances-seo" class="et_pb_module et_pb_text et_pb_text_54 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Comment suivre ses performances SEO avec des outils gratuits ?</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_57"><div class="et_pb_column et_pb_column_4_4 et_pb_column_57 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_55 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Vous avez travaillé votre positionnement sur Google, il faut à présent <strong>suivre les résultats de vos efforts</strong>… </p><p>C’est en cela qu’interviennent les outils de suivi des performances SEO. Ces derniers sont essentiels pour évaluer l’efficacité de votre stratégie de référencement à long-terme et ajuster vos efforts en conséquence.</p><p>Ils permettent de suivre des indicateurs clés tels que le classement des mots-clés, le trafic organique, le taux de clics (CTR) ou encore le comportement des utilisateurs sur votre site. </p><p>De quels outils free se servir ? Ici aussi, peu existent en mode non payant. On citera donc principalement :</p></div></div></div></div><div class="et_pb_row et_pb_row_58"><div class="et_pb_column et_pb_column_4_4 et_pb_column_58 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_56 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Google Analytics 4</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_59"><div class="et_pb_column et_pb_column_4_4 et_pb_column_59 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_14">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/google-analytics-4-outil-seo-gratuit.png" alt="Google analytics 4 outil seo gratuit" title="google-analytics-4-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/google-analytics-4-outil-seo-gratuit.png 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/08/google-analytics-4-outil-seo-gratuit-480x480.png 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2860205" /></span></div><div class="et_pb_module et_pb_text et_pb_text_57 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">GA 4</p></div></div></div></div><div class="et_pb_row et_pb_row_60"><div class="et_pb_column et_pb_column_4_4 et_pb_column_60 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_58 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p><a href="https://business.google.com/en-all/google-analytics/" target="_blank" rel="noopener nofollow">Google Analytics 4</a> (GA4) est la dernière version de l’outil d’analyse de données de Google, remplaçant Universal Analytics. La plateforme (gratuite) est conçue pour offrir une vision plus complète et approfondie du comportement des utilisateurs à travers les sites web et les applications.</p><p>Ses principales fonctionnalités :</p><p>– Modèle de données basé sur les événements : GA4 se concentre sur les interactions des utilisateurs (clics, défilements, téléchargements, etc.) plutôt que sur les simples pages vues.</p><p>– Suivi multi-plateforme : pour suivre le comportement des utilisateurs sur différents appareils.</p><p>– Apprentissage automatique : intègre des capacités d’analyse prédictive, permettant de prévoir les comportements futurs des utilisateurs et d’identifier des tendances.</p><p>– Rapports personnalisables : pour créer des rapports sur mesure en fonction des besoins spécifiques, avec des tableaux de bord interactifs et des filtres.</p><p>– Audiences prédictives : elle utilise l’IA pour segmenter les utilisateurs en fonction de leur probabilité d’effectuer certaines actions, comme un achat ou un désengagement.</p><p>– Mesure de l’engagement : le taux d’engagement évalue la qualité des interactions des utilisateurs avec le contenu, remplaçant le taux de rebond.</p><p>Prix : gratuit (nécessite un compte Google)</p><blockquote><p>Avis : GA4 est particulièrement utile car il permet d’analyser le comportement des utilisateurs, d’identifier les conversions et d’optimiser les stratégies marketing digital. Bref, un must-have en gratuit, mais peu compréhensible pour les non-initiés. Niveau : avancé.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_61"><div class="et_pb_column et_pb_column_4_4 et_pb_column_61 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="seo-offpage-outils" class="et_pb_module et_pb_text et_pb_text_59 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Quels outils gratuits pour mesurer son SEO off-page ?</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_62"><div class="et_pb_column et_pb_column_4_4 et_pb_column_62 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_60 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Le <a href="https://emmanuelle-wiesemes.com/decouvrir-le-seo-off-page/" target="_blank" rel="noopener">SEO off-page</a>, c’est l’ensemble des actions menées en dehors de votre site web pour améliorer son classement dans les moteurs de recherche.</p><p>Contrairement au <a href="https://emmanuelle-wiesemes.com/seo-on-page-de-quoi-sagit-il/" target="_blank" rel="noopener">SEO on-page</a>, qui se concentre sur l’optimisation des éléments internes au site (contenu, balises, architecture), le <strong>SEO off-page</strong> vise à renforcer la crédibilité et l’autorité de votre site aux yeux des moteurs de recherche.</p><p>Cela inclut principalement la création de <strong>backlinks de qualité</strong> provenant d’autres sites, la gestion de la réputation en ligne ou le partage sur les réseaux sociaux…</p><p>Le seo off page, c’est un peu la popularité de votre site et c’est un signal important aux yeux des moteurs de recherche. Quels outils gratuits pour le mesurer ?</p></div></div></div></div><div class="et_pb_row et_pb_row_63"><div class="et_pb_column et_pb_column_4_4 et_pb_column_63 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_61 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Ahrefs Backlink Checker</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_64"><div class="et_pb_column et_pb_column_4_4 et_pb_column_64 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_15">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0OTgiIGhlaWdodD0iNDk4IiB2aWV3Qm94PSIwIDAgNDk4IDQ5OCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="498" height="498" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Ahrefs-outil-seo-gratuit.jpg" alt="Ahrefs outil de référencement naturel gratuit" title="Ahrefs-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Ahrefs-outil-seo-gratuit.jpg 498w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/Ahrefs-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 498px, 100vw" class="wp-image-2862666" /></span></div><div class="et_pb_module et_pb_text et_pb_text_62 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Aherfs backlink checker</p></div></div></div></div><div class="et_pb_row et_pb_row_65"><div class="et_pb_column et_pb_column_4_4 et_pb_column_65 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_63 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>L’outil <a href="https://ahrefs.com/fr/backlink-checker" target="_blank" rel="noopener nofollow">Ahrefs Backlink Checker</a> offre la possibilité d’examiner les 100 principaux liens qui renvoient vers une URL ou un domaine donné. Intéressant aussi pour repérer de nouvelles opportunités de netlinking…</p><p>Pour l’utiliser, saisissez l’URL ou le nom de domaine que vous souhaitez analyser dans le champ prévu à cet effet, puis lancez la recherche.</p><p>L’outil génère alors une liste des backlinks pointant vers cette URL ou ce domaine, accompagnée d’informations clés comme leur rang de domaine (autorité).</p><p>Prix : gratuit</p><blockquote><p>Avis : La version gratuite, bien que limitée à l’affichage des 100 principaux backlinks, est souvent suffisante pour obtenir une vue d’ensemble pertinente. Accessible aux débutants.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_66"><div class="et_pb_column et_pb_column_4_4 et_pb_column_66 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_64 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">Moz link explorer</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_67"><div class="et_pb_column et_pb_column_4_4 et_pb_column_67 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_16">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="500" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/MOZ-outil-seo-gratuit.jpg" alt="Moz outil de référencement naturel gratuit" title="MOZ-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/MOZ-outil-seo-gratuit.jpg 500w, https://emmanuelle-wiesemes.com/wp-content/uploads/2024/12/MOZ-outil-seo-gratuit-480x480.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw" class="wp-image-2862668" /></span></div><div class="et_pb_module et_pb_text et_pb_text_65 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">Moz link explorer</p></div></div></div></div><div class="et_pb_row et_pb_row_68"><div class="et_pb_column et_pb_column_4_4 et_pb_column_68 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_66 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Moz Link Explorer aide à analyser le profil de liens d’un site web.</p><p>Fonctionnalités clés :</p><p>Après inscription, la version gratuite de <a href="https://moz.com/" rel="nofollow noopener" target="_blank">Moz Link Explorer</a> (onglet « free seo tools ») vous fournit un certain nombre de données telles que le nombre de domaines référents, les backlinks, et les scores d’autorité. Suffisant pour une première évaluation.</p><p>Prix : gratuit</p><blockquote><p>Avis : utile pour identifier des opportunités de création de liens, comprendre la structure des liens de vos concurrents, et améliorer la stratégie de netlinking de votre site. Ok pour les débutants.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_69"><div class="et_pb_column et_pb_column_4_4 et_pb_column_69 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_67 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3><span style="text-decoration: underline;">12Backlinks</span></h3></div></div></div></div><div class="et_pb_row et_pb_row_70"><div class="et_pb_column et_pb_column_4_4 et_pb_column_70 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_image et_pb_image_17">
<span class="et_pb_image_wrap has-box-shadow-overlay"><div class="box-shadow-overlay"></div><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MTIiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTEyIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=" decoding="async" width="512" height="500" data-src="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/12backlinks-outil-seo-gratuit.jpg" alt="12backlinks Outil de référencement naturel gratuit" title="12backlinks-outil-seo-gratuit" data-srcset="https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/12backlinks-outil-seo-gratuit.jpg 512w, https://emmanuelle-wiesemes.com/wp-content/uploads/2025/01/12backlinks-outil-seo-gratuit-480x469.jpg 480w" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw" class="wp-image-2863119" /></span></div><div class="et_pb_module et_pb_text et_pb_text_68 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p style="text-align: center;">12backlinks</p></div></div></div></div><div class="et_pb_row et_pb_row_71"><div class="et_pb_column et_pb_column_4_4 et_pb_column_71 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_69 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>En référencement naturel, on le sait : la <a href="https://emmanuelle-wiesemes.com/bons-backlinks-seo/" target="_blank" rel="noopener">création de backlinks de qualité</a> est essentielle pour envoyer un signal de confiance et de valeur aux moteurs de recherche.</p><p>Mais comment se faire une idée de combien de liens retour il va falloir acquérir pour bien se classer sur une requête ? Et bien <a href="https://12backlinks.com/" target="_blank" rel="noopener nofollow">12Backlinks</a> vous permet de le découvrir. Rentrez simplement la requête de votre choix et faites-vous un 1er aperçu.</p><p>1er aperçu seulement, car un bon positionnement sur Google ne dépend pas que de ce critère.</p><p>Prix : gratuit</p><blockquote><p>Avis : outil simple, intéressant pour une première approche, mais à croiser avec d’autres analyses. Accessible aux débutants.</p></blockquote></div></div></div></div><div class="et_pb_row et_pb_row_72"><div class="et_pb_column et_pb_column_4_4 et_pb_column_72 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="avantages-inconvenients-seo" class="et_pb_module et_pb_text et_pb_text_70 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">Atouts et inconvénients des logiciels gratuits en SEO</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_73"><div class="et_pb_column et_pb_column_1_2 et_pb_column_73 et_pb_css_mix_blend_mode_passthrough"><div class="et_pb_module et_pb_text et_pb_text_71 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>C’est sûr, les outils gratuits présentent des avantages pour débuter dans les <a href="https://emmanuelle-wiesemes.com/referencement-naturel/" target="_blank" rel="noopener">étapes d’une stratégie de référencement naturel</a>. Ils permettent aux petites entreprises et aux indépendants de bénéficier de fonctionnalités essentielles sans engager de dépenses.</p><p>Par contre, bien qu’utiles pour une première approche, ces outils présentent plusieurs limitations : leur <strong>périmètre est souvent restreint</strong>, offrant des analyses qui peuvent manquer de profondeur.</p><p>De plus, ces solutions gratuites ne disposent pas toujours des <strong>mises à jour régulières</strong> pour refléter les évolutions des algorithmes des moteurs de recherche.</p></div></div></div><div class="et_pb_column et_pb_column_1_2 et_pb_column_74 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_72 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><p>Enfin, <strong>l’absence de support client</strong> (parfois) est une autre faiblesse : vous êtes sans assistance en cas de difficultés.</p><p>Bref, « gratuit » ne veut pas dire « plus facile » !</p><p>A vous de tester ces solutions, et de sélectionner celles qui vous conviennent au point de vue ergonomie ou fonctions. Sinon, comme dans tout, il faudra débourser pour avoir un produit réellement premium.</p><p>Ou alors, vous faire aider par un professionnel via une <a href="https://emmanuelle-wiesemes.com/prestation-seo/" target="_blank" rel="noopener">prestation en référencement naturel</a>.</p></div></div></div></div><div class="et_pb_row et_pb_row_74"><div class="et_pb_column et_pb_column_4_4 et_pb_column_75 et_pb_css_mix_blend_mode_passthrough et-last-child"><div id="faq-outils-seo" class="et_pb_module et_pb_text et_pb_text_73 et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2><span style="text-decoration: underline;">FAQ</span></h2></div></div></div></div><div class="et_pb_row et_pb_row_75"><div class="et_pb_column et_pb_column_4_4 et_pb_column_76 et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_accordion et_pb_accordion_0"><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"><h3 class="et_pb_toggle_title">Par quel outil SEO gratuit commencer ?</h3><div class="et_pb_toggle_content clearfix"><p>Commencez par Google Search Console, sans hésitation. C’est l’outil officiel de Google, gratuit, et le seul qui montre exactement comment Google voit votre site : pages indexées, mots-clés sur lesquels vous apparaissez déjà, erreurs techniques bloquantes. Un deuxième outil est Google Analytics 4. Il aide à comprendre ce que font les visiteurs une fois sur le site. Tout le reste vient après, en fonction du problème précis à résoudre.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_close"><h3 class="et_pb_toggle_title">Quelle est la différence entre un outil SEO gratuit et un outil payant et professionnel ?</h3><div class="et_pb_toggle_content clearfix"><p>Un outil SEO gratuit donne un échantillon des données, et l’ennui est qu’il faut souvent les combiner ensemble. Un outil payant, tout-en-un, devient indispensable pour piloter globalement une stratégie SEO continue, avec suivi de positions, analyse concurrentielle profonde et alertes en temps réel.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_close"><h3 class="et_pb_toggle_title"> Comment combiner plusieurs outils SEO gratuits pour faire un audit ?</h3><div class="et_pb_toggle_content clearfix"><p>Un audit SEO complet en gratuit peut suivre cette séquence en 4 étapes : 1. Google Search Console pour vérifier l’indexation et les erreurs ; 2. Screaming Frog (jusqu’à 500 URL) pour cartographier la structure technique ; 3. Alyze ou Outiref pour l’audit on-page<u>,</u> page par page ; 4. Ahrefs Backlink Checker pour auditer le profil de liens de vos concurrents. Le tout prendra entre 2 à 4 heures pour un site de moins de 100 pages, si vous avez déjà les compétences. </p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_close"><h3 class="et_pb_toggle_title">Quels outils SEO gratuits utiliser pour optimiser un site pour ChatGPT et Perplexity (GEO) ?</h3><div class="et_pb_toggle_content clearfix"><p>Aucun outil gratuit n’est encore entièrement dédié à 100% au GEO, mais plusieurs outils SEO classiques s’y prêtent : Google Search Console (pour suivre les requêtes liées aux IA dans le rapport « Performances »), Schema.org Markup Validator (pour valider les données structurées), et Alyze ou Thot SEO (pour vérifier la densité factuelle et la structure question-réponse). Selon les <span style="text-decoration: underline;"><a href="https://collaborate.princeton.edu/en/publications/geo-generative-engine-optimization/" target="_blank" rel="noopener nofollow">données Princeton sur le GEO</a></span>, ajouter citations et statistiques sourcées peut augmenter de 40% les chances qu’un contenu soit cité par les IA génératives.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_close"><h3 class="et_pb_toggle_title">Combien de temps faut-il pour voir des résultats avec des outils SEO gratuits ?</h3><div class="et_pb_toggle_content clearfix"><p>Compter 3 à 6 mois minimum entre la première optimisation et un mouvement visible dans Google, que les outils utilisés soient gratuits ou payants. Le délai dépend surtout de son autorité, du niveau de concurrence et de la fréquence de publication. Les outils gratuits ne ralentissent pas le SEO ; ils ralentissent seulement la finesse et facilité du diagnostic.</p></div></div></div></div></div></div><div class="et_pb_section et_pb_section_1 et_pb_section_parallax et_pb_with_background et_section_regular" >
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<span class="cmplz-category-title">Préférences</span>
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<span class="cmplz-description-preferences">Le stockage ou l’accès technique est nécessaire dans la finalité d’intérêt légitime de stocker des préférences qui ne sont pas demandées par l’abonné ou la personne utilisant le service.</span></div>
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<span class="cmplz-category-title">Statistiques</span>
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<svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg>
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<span class="cmplz-description-statistics">Le stockage ou l’accès technique qui est utilisé exclusivement à des fins statistiques.</span>
<span class="cmplz-description-statistics-anonymous">Le stockage ou l’accès technique qui est utilisé exclusivement dans des finalités statistiques anonymes. En l’absence d’une assignation à comparaître, d’une conformité volontaire de la part de votre fournisseur d’accès à internet ou d’enregistrements supplémentaires provenant d’une tierce partie, les informations stockées ou extraites à cette seule fin ne peuvent généralement pas être utilisées pour vous identifier.</span></div>
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</span>
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</summary><div class="cmplz-description">
<span class="cmplz-description-marketing">L’accès ou le stockage technique est nécessaire pour créer des profils d’internautes afin d’envoyer des publicités, ou pour suivre l’utilisateur sur un site web ou sur plusieurs sites web ayant des finalités marketing similaires.</span></div>
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