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    <div class="tmce content">🧠 Les Mastères 2 UX de l&rsquo;ESD Bordeaux repensent le Carrefour des usages du 2e groupe...</div>
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<li class="box-news" data-date="Thu, 18 Mar 2021 16:39:44 ">
    <h2 class="title-news">CV vidéo : quand les étudiants de l'ESD redoublent d'imagination</h2>
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    <div class="tmce content">Quand il s’agit de redoubler d’imagination nos étudiants sont au rendez-vous ! ⚡️
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                                <h3 class="secteur">Secteur : <span>Design</span></h3>
                                                                    <h3 class="type">Type de formation : <span>mastère</span></h3>
                                
                                <div class="tmce"><h2><strong>Contexte :</strong></h2>
<p>Depuis les premiers sites internet et autres plateformes numériques, les entreprises n’ont eu de cesse d’améliorer l’expérience utilisateur. Pour le confort de leur client mais aussi pour optimiser la transformation et donc améliorer les ventes.</p>
<h2><strong>Son rôle :</strong></h2>
<p>L’UX Designer a un rôle clé : celui d’améliorer l’usage utilisateur en vue de maximiser la transformation. Il doit comprendre les attentes de son client et donc se mettre dans la peau des consommateurs pour leur faciliter les usages, les amener à naviguer sur l’interface en leur racontant une histoire (Story telling) et les inciter à acheter.</p>
<p>&nbsp;</p>
<h2><strong>Ses compétences :</strong></h2>
<p>Outre de solides bases en design et en technique, l’UX designer est quelqu’un de créatif, curieux et doué d’une forte capacité d’analyse. Il doit partir du marketing de l’offre pour arriver à une ergonomie stratégique et tactique. Un socle de connaissances en marketing et stratégie de communication digitale est indispensable.</p>
<h2><strong>Evolution : </strong></h2>
<p>Directeur de projet</p>
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