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<li><a href="https://ecole-du-digital.com/formations/bachelor-charge-de-projet-digital-mise-a-niveau/">Bachelor 3e année - Mise à niveau</a></li>
<li><a href="https://ecole-du-digital.com/formations/mastere-user-interface-product-design/">Mastère User Interface & Product Design</a></li>
<li><a href="https://ecole-du-digital.com/formations/mastere-strategies-e-business/">Mastère Stratégies e-business</a></li>
<li><a href="https://ecole-du-digital.com/formations/mastere-user-experience/">Mastère User experience</a></li>
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<li class=""><a href="https://ecole-du-digital.com/formations/bachelor-chef-de-projet-digital/">Bachelor chef de projet digital</a></li>
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<li class=""><a href="https://ecole-du-digital.com/formations/mastere-user-interface-product-design/">Mastère User Interface & Product Design</a></li>
<li class=""><a href="https://ecole-du-digital.com/formations/mastere-strategies-e-business/">Mastère Stratégies e-business</a></li>
<li class="active"><a href="https://ecole-du-digital.com/formations/mastere-user-experience/">Mastère User experience</a></li>
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<li class=""><a href="https://ecole-du-digital.com/formations/mastere-transformation-digitale/">Mastère Transformation Digitale</a></li>
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<p class="p1"><strong>Devenir UX designer, Product Owner ou ergonome et appréhender les usages des consommateurs pour concevoir des interfaces, tel est l’objectif de ce Mastère de 2 ans en alternance.</strong></p>
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<section class="tmce">
<div class="section-content"><p><img class="alignnone size-full wp-image-152 picto-inline" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2031%2018'%3E%3C/svg%3E" alt="chapeau-gris" width="31" height="18" data-lazy-src="https://ecole-du-digital.com/wp-content/uploads/2015/07/chapeau-gris.png" /><noscript><img class="alignnone size-full wp-image-152 picto-inline" src="https://ecole-du-digital.com/wp-content/uploads/2015/07/chapeau-gris.png" alt="chapeau-gris" width="31" height="18" /></noscript> <strong>Cette formation donne accès à un titre de niveau 7 enregistré au RNCP (Registre National des Certifications Professionnelles).</strong></p>
<p> </p>
<p><span style="font-weight: 400;">La prolifération des interfaces web, des applications, des objets connectés, des écrans, a rendu incontournable la capacité à penser une expérience utilisateur (User Experience) la plus simple, intuitive </span><span style="font-weight: 400;">et efficace possible. L’objectif est d’anticiper les désirs, les actions et les parcours de l’utilisateur, en amont, </span><span style="font-weight: 400;">pendant et en aval de son contact avec un produit, un site ou un service. Parce qu’elle impacte directement l’acte d’achat ou la satisfaction du client, <strong>l’UX est ainsi devenue l’arme concurrentielle la plus déterminante d’une entreprise.</strong></span></p>
<p><span style="font-weight: 400;">Sur un rythme d’un jour par semaine à l’école, vous suivrez des modules fondamentaux pour améliorer votre connaissance des comportements (cognitique, neurosciences…), découvrir les méthodologies (recherche utilisateur, méthodes guérilla, Design Sprint…), agir sur les interfaces (UI Design & interactions, Design System, Design Principles…) et aborder l’ensemble des enjeux marketing auxquels l’UX doit répondre.</span></p>
<p><span style="font-weight: 400;"><strong>8 semaines intensives par an sont consacrées à des séminaires « experts »</strong> (UX mobile, L’approche Agile, Redesign concept…) et des projets concrets pour éprouver vos compétences face à de vraies entreprises.</span></p>
<p><strong>Ce programme permet d’accéder au <a href="https://www.francecompetences.fr/recherche/rncp/36987/">titre RNCP n°36987 Manager de projets digitaux en UX design. </a></strong><span style="font-weight: 400;">Pour plus d’informations sur nos titres et nos indicateurs de performance, consultez notre rubrique <a href="https://ecole-du-digital.com/lecole/certifications-et-accreditations/">Certifications et Accréditations</a>. </span></p>
<p> </p>
<p style="text-align: justify;"><strong>Des questions sur l’alternance ?</strong> Tous nos conseils pour décrocher un apprentissage en replay sur notre <a href="https://youtu.be/RThVzpY11l4" target="_blank" rel="noopener">chaîne Youtube.</a></p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">VOYAGER ET ENTREPRENDRE</h2>
<p><strong>En plus des 450 heures de formation par an, ce Mastère donne également accès, sur sélection</strong> :</p>
<ul>
<li>au Startup Lab, l’incubateur de startups de l’ESD (100 heures de mentorat : business plan, lean canvas, statuts juridiques, financement…)</li>
<li>au voyage d’études (places limitées) aux États-Unis</li>
<li>au Free Lab, la cellule d’accompagnement des étudiants « freelance »</li>
</ul>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">APPRENDRE L’UX à TRAVERS DES CAS CONCRETS</h2>
<p style="color: #fdca71;"><strong>Projet de rentrée : Redesign Concept</strong></p>
<p class="p2">L’UI de Netflix vous rend fou, la dernière mise à jour Snapchat vous agace, vous avez des idées pour optimiser LinkedIn ? À vous de jouer ! Une semaine pour repenser en toute liberté et sans contrainte le design d’un service Internet connu.</p>
<p class="p2">Retrouvez la playlist Youtube <a href="https://www.youtube.com/playlist?list=PLop37JDeNjzF7dKW8umaGcUx_dY6WZ2Z_">« Les étudiants repensent le design de sites connus ».</a></p>
<p> </p>
<p style="color: #fdca71;"><strong>Projet design sprint</strong></p>
<p class="p1">Cette <strong>méthodologie de « Design Thinking » conçue par Google</strong> permet, en 5 jours, de résoudre une problématique et d’innover à travers l’idéation, le prototypage rapide et les tests utilisateurs.</p>
<p class="p2"><strong>Quelques partenaires :</strong> Deezer, Leroy Merlin.</p>
<p> </p>
<p style="color: #fdca71;"><strong>Digital Event</strong></p>
<p class="p1">Parce que le digital ne se limite pas aux frontières d’un écran, vous aurez deux semaines pour imaginer et concevoir un dispositif interactif (escape game, vidéo mapping, parcours de drones, expérience hologrammes…) dans <strong>un lieu « physique » qui sera ouvert au public à l’issue de votre projet.</strong></p>
<p class="p2"><strong>Retrouvez la playlist YouTube <a href="https://www.youtube.com/playlist?list=PLop37JDeNjzELSo6HiN7q2kgpJkq2TPK3">« Les expériences incontournables du Digital Event »</a> </strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Workshop UX mobile</strong></p>
<p class="p1">Il y a tant de différences entre une bonne expérience mobile et une navigation web desktop… La version mobile d’un site web ou d’une application doit être pensée et optimisée dans le but d’être lue sur un smartphone ou une tablette, et ainsi offrir une expérience utilisateur 5 étoiles. Des zones atteignables uniquement avec le pouce, en passant par le swipe, le tap, le zoom ou même la commande vocale, <strong>vous allez découvrir les secrets de l’UX mobile.</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Projet Web Agency </strong></p>
<p class="p1">Constituées en agences, des équipes mixtes d’étudiants de différentes formations se livrent à une compétition pour proposer la stratégie digitale la plus créative, intelligente et épatante. L’occasion aussi de s’exercer au pitch et de travailler avec les autres promotions de Mastères de l’ESD.</p>
<p class="p2">Quelques partenaires : NordVPN France, Straw Bale Distillery, Haribo, Le Slip Français, Les Girondins de Bordeaux, Parc Animalier d’Auvergne, Decathlon, Jock.</p>
<p> </p>
<p style="color: #fdca71;"><strong>Workshop No code</strong></p>
<p class="p1"><strong>Le « No Code » révolutionne la conception de service numérique</strong> en éliminant la nécessité de coder. Grâce à des plateformes accessibles, chacun peut concevoir des applications et des solutions technologiques sans compétences techniques approfondies. <strong>Découvrez l’approche “No Code” dans ce workshop d’une semaine qui mettra l’accent sur les outils les plus populaires du marché.</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Séminaire : l’approche agile</strong></p>
<p class="p1">Plaçant Scrum en avant-garde, <strong>l’approche Agile révolutionne la gestion de projets en mettant en avant l’adaptabilité permanente</strong>. Scrum orchestre la dynamique d’équipe grâce à des cycles courts appelés « sprints », favorisant une collaboration optimale. <strong>Ce séminaire vous plongera dans les multiples facettes de l’approche agile, ainsi que dans les divers outils qui simplifient son intégration.</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Workshop UX mobile</strong></p>
<p class="p1"><strong>Il y a tant de différences entre une bonne expérience mobile et une navigation desktop…</strong> La version mobile d’un site ou d’une application doit être pensée et optimisée pour être lue sur un smartphone, et ainsi offrir une expérience utilisateur 5 étoiles. Des zones atteignables uniquement avec le pouce, en passant par le swipe, le tap, le zoom ou même la commande vocale, <strong>vous allez découvrir les secrets de l’UX mobile.</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Séminaire : Vers un numérique durable</strong></p>
<p class="p1">Si internet était un pays, il serait le 6<span class="s1">e </span>consommateur d’énergie et le 7<span class="s1">e </span>émetteur de CO2 de la planète. Pourtant, le numérique n’est pas qu’un outil technique: il permet de développer de nouveaux modèles de travail, de collaboration, d’information et de partage. Il peut alors être mobilisé au service d’une transition écologique et sociale.</p>
<p class="p1"><strong>Entre prise de conscience et action concrète d’écoconception et bonnes pratiques digitales, ce séminaire explore les conditions d’un « numérique durable ».</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Workshop design d’interaction</strong></p>
<p class="p1">Vous aurez <strong>une semaine pour découvrir, puis concevoir un dispositif de design d’interaction</strong> basé sur les interfaces naturelles telles que la synthèse vocale ou le motion gesture.</p>
<p> </p>
<p style="color: #fdca71;"><strong>Workshop Design system</strong></p>
<p class="p1">Véritable socle de l’approche composant, il assure une expérience utilisateur homogène, rationalise les phases de conception et renforce la maintenabilité d’une application. <strong>Ce workshop est une semaine dédiée à la conception d’un Design System et aux clés de réussite de sa diffusion.</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Accessibility week</strong></p>
<p class="p1">L’accessibilité, c’est mettre à disposition son dispositif au plus grand nombre : des personnes en situation de handicap à celles qui ne bénéficient pas du dernier réseau 4G/5G. Du HTML sémantique aux bonnes pratiques de conception web, <strong>ce séminaire vous donnera les clés pour intégrer l’accessibilité dans vos projets.</strong></p>
<p> </p>
<p style="color: #fdca71;"><strong>Livre blanc & grand entretien</strong></p>
<p class="p1">La formation s’achève par <strong>une simulation d’entretien d’embauche animée par 2 professionnels de votre spécialité.</strong> Vous aurez au préalable conçu un livre blanc autour d’une problématique métier, ce qui vous permettra d’améliorer le « story-telling » de votre CV, et de prendre conscience de la singularité de votre expertise.</p>
<p> </p>
<p> </p>
<p><em><span style="font-weight: 400;">Cette formation est accessible aux personnes en situation de handicap. </span></em><i></i></p>
</div>
</section>
<section class="tmce">
<div class="section-content"><h2 style="color: #fdca71;">DÉBOUCHÉS</h2>
<p>Cette formation prépare aux métiers de :</p>
<ul>
<li><a href="https://ecole-du-digital.com/metier/ux-designer-fiche-metier/">UX manager</a></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Manager de projets digitaux en UX Design</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Lead UX</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ergonome IHM</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Responsable parcours client</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Consultant en design</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Researcher & Designer</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Product designer</span></li>
</ul>
<h2></h2>
<h2 style="color: #fdca71;">PUBLICS & PRÉREQUIS</h2>
<p><span style="font-weight: 400;">Formation accessible à toute personne en formation initiale ou en reprise d’études, intéressée par le domaine du numérique.</span></p>
<p><strong>Admission en 1re année de Mastère :</strong><br />
Avoir suivi une formation de niveau BAC +3, prioritairement dans les domaines du marketing, du numérique ou du design et satisfaire aux épreuves de sélection de l’établissement</p>
<p><strong>Admission parallèle en 2e année de Mastère :</strong><br />
Avoir suivi une formation de niveau BAC +4, prioritairement dans les domaines du marketing, du numérique ou du design et satisfaire aux épreuves de sélection de l’établissement</p>
<p>Si vous venez d’un autre univers, nous vous proposons de rejoindre le <a href="https://ecole-du-digital.com/formations/mastere-1-cycle-intensif/">« cycle intensif »</a> : 6 mois de mise à niveau et formation intensive, suivis d’un stage alterné. Une admission parallèle en 2ème année est également possible pour les titulaires d’un Bac+4 spécialisés en web-marketing ou e-commerce.</p>
<p> </p>
<h3><a class="button" style="background-color: #00a983; margin-right: 15px;" href="https://ecole-du-digital.com/wp-content/uploads/2024/01/esd_36987_M1M2_UX_24-26-Programme-de-Formation.pdf" target="_blank" rel="noopener">Télécharger le programme de formation</a></h3>
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<li><p>Année 2</p></li>
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<div class="modulepage-c" id="programme-c">
<div class="modulepage" id="programme-0">
<section class="tmce tableau-formation">
<div class="section-content"><h2 style="color: #fdca71;">Cours & Conférences</h2>
<p><span style="color: #fdca71;">▸</span> Parcours digital personnalisé<br />
<span style="color: #fdca71;">▸</span> Cycle de conférence<br />
<span style="color: #fdca71;">▸</span> Business English<br />
<span style="color: #fdca71;">▸</span> Customer experience<br />
<span style="color: #fdca71;">▸</span> Design principles<br />
<span style="color: #fdca71;">▸</span> Design System<br />
<span style="color: #fdca71;">▸</span> Méthodes Guerillas<br />
<span style="color: #fdca71;">▸</span> Recherche utilisateur<br />
<span style="color: #fdca71;">▸</span> Scénarios utilisateurs & techniques d’analyse<br />
<span style="color: #fdca71;">▸</span> UI Design & interactions<br />
<span style="color: #fdca71;">▸</span> Veille technologique</p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">Réalisation de projets</h2>
<p><span style="color: #fdca71;">▸</span> Digital Event<br />
<span style="color: #fdca71;">▸</span> Projet design sprint<br />
<span style="color: #fdca71;">▸</span> Projet web agency</p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">Séminaires & workshops</h2>
<p><span style="color: #fdca71;">▸</span> Séminaire : l’approche agile<br />
<span style="color: #fdca71;">▸</span> Workshop de rentrée : redesign concept<br />
<span style="color: #fdca71;">▸</span> Workshop No code<br />
<span style="color: #fdca71;">▸</span> Workshop UX mobile</p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">Insertion professionnelle</h2>
<p><span style="color: #fdca71;">▸</span> Alternance en entreprise (12 mois)</p>
<p> </p>
<p> </p>
</div>
</section>
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<section class="tmce tableau-formation">
<div class="section-content"><h2 style="color: #fdca71;">Cours & Conférences</h2>
<p><span style="color: #fdca71;">▸</span> Parcours digital personnalisé<br />
<span style="color: #fdca71;">▸</span> Cycle de conférence<br />
<span style="color: #fdca71;">▸</span> Interfaces naturelles<br />
<span style="color: #fdca71;">▸</span> Management<br />
<span style="color: #fdca71;">▸</span> Outils « No Code »<br />
<span style="color: #fdca71;">▸</span> Pokérisation<br />
<span style="color: #fdca71;">▸</span> Product design<br />
<span style="color: #fdca71;">▸</span> Recherche utilisateur<br />
<span style="color: #fdca71;">▸</span> Sciences cognitives<br />
<span style="color: #fdca71;">▸</span> Structure & navigation<br />
<span style="color: #fdca71;">▸</span> UI design & interactions<br />
<span style="color: #fdca71;">▸</span> UX writing<br />
<span style="color: #fdca71;">▸</span> Veille technologique<br />
<span style="color: #fdca71;">▸</span> Workflows</p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">Réalisation de projets</h2>
<p><span style="color: #fdca71;">▸</span> Digital Event<br />
<span style="color: #fdca71;">▸</span> Projet wait design<br />
<span style="color: #fdca71;">▸</span> Accessibility week<br />
<span style="color: #fdca71;">▸</span> Séminaire : vers un numérique durable<br />
<span style="color: #fdca71;">▸</span> Workshop design d’interaction (Vokode)<br />
<span style="color: #fdca71;">▸</span> Workshop design system</p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">Insertion professionnelle</h2>
<p><span style="color: #fdca71;">▸</span> Alternance en entreprise (12 mois)<br />
<span style="color: #fdca71;">▸</span> Grand entretien & livre blanc</p>
<p> </p>
<p> </p>
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<h3 class="secteur">Management</h3>
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<h2 class="title-metier">Chef de projet digital</h2>
<!-- --><!-- <h4 class="type-formation">--><!--</h4>-->
<!-- -->
<p class="title-desc">Contexte :</p>
<div class="desc tmce">
Découvrez comment devenir Chef de Projet Digital en 2024 !
Cette fiche aborde l’ensemble des facettes de ce métier dans lequel la clé est...
</div>
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<!-- --><!-- <h4 class="type-formation">--><!--</h4>-->
<!-- -->
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<div class="desc tmce">
Découvrez comment devenir Webdesigner en 2024 !
#webdesigner #webdesignerlife
QUEL EST LE TRAVAIL D’UN WEBDESIGNER ?
Le webdesigner est la...
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