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<h1><span>Mastère</span>USER EXPERIENCE</h1>
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<h3 class="p1">Devenir UX designer, Product Owner ou ergonome, tel est l’objectif de ce Mastère de 2 ans en alternance.</h3>
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<section class="tmce">
<div class="section-content"><p><img class="alignnone size-full wp-image-152 picto-inline" src="data:image/gif;base64,R0lGODdhAQABAPAAAP///wAAACwAAAAAAQABAEACAkQBADs=" data-lazy-src="https://ecole-du-digital.com/wp-content/uploads/2015/07/chapeau-gris.png" alt="chapeau-gris" width="31" height="18" /><noscript><img class="alignnone size-full wp-image-152 picto-inline" src="https://ecole-du-digital.com/wp-content/uploads/2015/07/chapeau-gris.png" alt="chapeau-gris" width="31" height="18" /></noscript> <strong>Cette formation donne accès à un titre de niveau 7 enregistré au RNCP (Registre National des Certifications Professionnelles).</strong></p>
<p> </p>
<p align="justify">La prolifération des interfaces web, des applications, des objets connectés, des écrans a rendu incontournable la capacité à <strong>penser une « expérience utilisateur » (User Experience) la plus simple, intuitive et efficace possible</strong> : l’objectif est d’anticiper les désirs, les actions et les parcours de l’utilisateur, en amont, pendant et en aval de son contact avec votre produit, votre site ou votre service. Parce qu’elle impacte directement l’acte d’achat ou la satisfaction du client, l’UX est ainsi devenue l’arme concurrentielle la plus déterminante d’une entreprise. <strong>Sur un rythme d’un jour par semaine à l’école</strong>, vous suivrez des modules fondamentaux pour <strong>améliorer votre connaissance des comportements</strong> (cognitique, neurosciences…), <strong>acquérir les méthodologies</strong> (guerilla testing, études, audit, méthodes agiles…), <strong>agir sur les interfaces</strong> (UI design, prototypage, wireframing product management) et maîtriser l’ensemble des enjeux marketing auxquels l’UX doit répondre. <strong>8 semaines intensives par an sont consacrées à des séminaires « experts » </strong>(UX sur mobile, gamification des usages, méthodologie design sprint…) et des projets concrets pour éprouver votre compétence face à de vraies entreprises.</p>
<p> </p>
<p><strong>Ce programme permet d’accéder au <a href="https://www.francecompetences.fr/recherche/rncp/27509/" target="_blank" rel="noopener">titre RNCP n° 27509 Manager des entreprises de la communication de niveau 7 enregistré par décision publiée le 21/07/2018</a></strong></p>
<p> </p>
<p style="text-align: justify;"><strong>Des questions sur l’alternance ?</strong> Tous nos conseils pour décrocher un apprentissage avec Elise Faure, Responsable des relations entreprises à Lyon et Perine Sauthier, Directrice des relations entreprises France en replay sur notre <a href="https://youtu.be/RThVzpY11l4" target="_blank" rel="noopener">chaîne Youtube.</a></p>
<p> </p>
<p> </p>
<h2 style="color: #fdca71;">VOYAGER ET ENTREPRENDRE</h2>
<p><strong>En plus des 450 heures de formation par an, ce Mastère donne également accès, sur sélection</strong> :</p>
<ul>
<li>au Startup Lab, l’incubateur de startups de l’ESD (100 heures de mentorat : business plan, lean canvas, statuts juridiques, financement…)</li>
<li>au voyage d’études (places limitées) aux États-Unis</li>
</ul>
<p> </p>
</div>
</section>
<section class="tmce">
<div class="section-content"><h2 style="color: #fdca71;">PRÉREQUIS</h2>
<p align="justify">Pour rejoindre le Mastère User Experience en alternance, vous devez avoir validé un cursus de premier cycle (Bac+3) majoritairement en relation avec la communication, la communication digitale, le webmarketing, la création numérique et multimédia, le développement web et applicatif. Si vous venez d’un autre univers, nous vous proposons de rejoindre le « cycle intensif » : 6 mois de mise à niveau et formation intensive, suivis d’un stage alterné. Une admission parallèle en 2ème année est également possible pour les titulaires d’un Bac+4 spécialisés en web-marketing ou e-commerce.</p>
<p> </p>
<p><a class="button" style="background-color: #fdca71; margin-right: 15px;" href="https://ecole-du-digital.com/wp-content/uploads/2020/07/ESD_M1M2_UE_20-22.pdf" target="_blank" rel="noopener">Télécharger le programme de formation</a><a class="button" href="https://ecole-du-digital.com/demande-de-rendezvous/" rel="noopener">Postuler</a></p>
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<h3>Quelques indicateurs</h3>
<ul style="font-size: 10px; line-height: 10px;">
<li><strong>Taux de passage en 2e année de Mastère :</strong> 97%</li>
<li><strong>Taux de réussite (obtention du Titre RNCP de niveau 7) :</strong> 98%</li>
<li><strong>Taux d’abandon :</strong> 2% en 1re année, 1% en 2e année</li>
<li><strong>Taux de rupture de contrat :</strong> 2% en 1re année, 1% en 2e année</li>
</ul>
<p><strong><br />
À noter</strong></p>
<ul style="font-size: 10px; line-height: 10px;">
<li><strong>Existence de blocs de compétences :</strong> Oui</li>
</ul>
</div>
</section>
</div>
<div class="onglet" id="programme">
<div id="nav-programme" class="nav-modulepage">
<ul>
<li><p>Année 1</p></li>
<li><p>Année 2</p></li>
</ul>
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<div class="cursor"></div>
</div>
<div class="modulepage-c" id="programme-c">
<div class="modulepage" id="programme-0">
<section class="tmce tableau-formation">
<div class="section-content"><h4 style="color: #ffbd45;"><strong>UE 1 : Soft Skills</strong></h4>
<p>・ Business English<br />
・ Pitch<br />
・ Sciences cognitives</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 2 : Technologies & Interfaces</strong></h4>
<p>・ UI design<br />
・ Product design<br />
・ Veille technologique<br />
・ Ergonomie & cognitique<br />
・ Green Design</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 3 : Méthodologies</strong></h4>
<p>・ User Research<br />
・ Scénarios utilisateurs & testing<br />
・ Audit<br />
・ Design Sprint</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 4 : Stratégie marketing</strong></h4>
<p>・ Data Analyse<br />
・ UX Writing<br />
・ Parcours client & conversion<br />
・ SXO (Search Experience Optimization)</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 5 : Conception & Réalisation de projets</strong></h4>
<p>・ Digital Event<br />
・ E-commerce Camp (et certification Prestashop)<br />
・ UX Camp<br />
・ Redesign Concept<br />
・ Hackathon<br />
・ UX Sprint</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 6 : Insertion professionnelle</strong></h4>
<p>・ Coaching professionnel<br />
・ Stage alterné ou contrat d’apprentissage (12 mois)</p>
<p> </p>
<p> </p>
<p>Pour en savoir plus sur cette formation, <a href="https://ecole-du-digital.com/demande-de-documentation/" target="_blank" rel="noopener">demandez la brochure.</a></p>
<p> </p>
</div>
</section>
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<div class="modulepage" id="programme-1">
<section class="tmce tableau-formation">
<div class="section-content"><h4 style="color: #ffbd45;"><strong>UE 1 : Soft Skills</strong></h4>
<p>・ Business English<br />
・ Pitch<br />
・ Sciences cognitives</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 2 : Technologies & Interfaces</strong></h4>
<p>・ UI design<br />
・ Product management<br />
・ Veille technologique<br />
・ Interfaces naturelles</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 3 : Méthodologies</strong></h4>
<p>・ User Research<br />
・ Guerilla Testing<br />
・ Études quali & quanti<br />
・ Lean UX</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 4 : Stratégie marketing</strong></h4>
<p>・ Data Analyse<br />
・ Nudge Marketing<br />
・ Ready Player Week</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 5 : Conception & Réalisation de projets</strong></h4>
<p>・ Digital Event<br />
・ Wait Design<br />
・ Fan Experience<br />
・ Hackathon<br />
・ UX Sprint</p>
<p> </p>
<h4 style="color: #ffbd45;"><strong>UE 6 : Insertion professionnelle</strong></h4>
<p>・ Grand Entretien<br />
・ Coaching professionnel<br />
・ Stage alterné ou contrat d’apprentissage (12 mois)</p>
<p> </p>
<p> </p>
<p>Pour en savoir plus sur cette formation, <a href="https://ecole-du-digital.com/demande-de-documentation/" target="_blank" rel="noopener">demandez la brochure.</a></p>
<p> </p>
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<h3 class="secteur">Design</h3>
<div class="content">
<div class="triangle-bg"></div>
<h2 class="title-metier">UX designer</h2>
<!-- --><!-- <h4 class="type-formation">--><!--</h4>-->
<!-- -->
<p class="title-desc">Contexte :</p>
<div class="desc tmce">
Contexte :
Depuis les premiers sites internet et autres plateformes numériques, les entreprises n’ont eu de cesse d’améliorer l’expérience...
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<a href="https://ecole-du-digital.com/metier/ux-designer/" class="button button-border"><p>lire la suite</p></a>
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<p class="title-desc">Contexte :</p>
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Découvrez comment devenir Chef de Projet Digital en 2021 !
Cette fiche aborde l’ensemble des facettes de ce métier dans lequel la clé est...
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<a href="https://ecole-du-digital.com/metier/chef-de-projet-digital-fiche-metier/" class="button button-border"><p>lire la suite</p></a>
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<!-- --><!-- <h4 class="type-formation">--><!--</h4>-->
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<div class="desc tmce">
Contexte :
Le webdesign est la partie visible de l’iceberg, celle qui va donner envie à l’utilisateur de rentrer dans l’interface numérique...
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