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<noscript>
<style>
.js-only {
display: none;
}
</style>
</noscript>
<esi:remove>
<!-- GTM Datalayer -->
<script>
window.dataLayer = window.dataLayer || [];
dataLayer.push({
'page': {
'publicationDate': undefined
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, 'format': undefined
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<script>
(function (w, d, s, l, i) {
w[l] = w[l] || []; w[l].push({
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})(window, document, 'script', 'dataLayer', 'GTM-WH9J3VR');
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</esi:remove>
<!--esi
<esi:include src="/varnishesi/_trackingga?zoneDestination=undefined&publicationDate=undefined&author=undefined&tagContent=undefined&format=undefined&canonicalSite=undefined&parentPage=undefined&childPage=undefined&companyId=undefined&contentId=undefined&templatePage=homepage&userProfile=anonymous&orderId=undefined&technical=undefined" />
-->
<script>
var ad_slots = {};
var slot_status = {};
var gptSlots = [];
var cmpSlots = [];
// For infinite scroll refresh
var refreshList = [];
var times_refreshed = {};
var googletag = googletag || {};
googletag.cmd = googletag.cmd || [];
var _activateGptLog = false;
var url = document.location;
var strippedUrl = url.toString().split('#debug');
if (strippedUrl.length > 1)
{
_activateGptLog = true;
}
function display_ads(isLimiteAd=false) {
var a = document.createElement("script");
a.async = true;
a.type ="text/javascript";
var b = "https:" == document.location.protocol;
a.src = (b ? "https:" : "http:") +"//securepubads.g.doubleclick.net/tag/js/gpt.js";
b=document.getElementsByTagName("script")[0];
b.parentNode.insertBefore(a, b);
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
'event': '__dfpData',
'__dfpData': { 'dfpPath': 'Emarketing/home_page' },
});
googletag.cmd.push(function() {
var mappinghabillage = googletag.sizeMapping().addSize([1024, 0], [1,1]).addSize([0, 0], []).build();
var mappingpodcast = googletag.sizeMapping().addSize([1024, 0], [200,100]).addSize([0, 0], []).build();
var mappingmegaban1 = googletag.sizeMapping().addSize([1024, 0], [[1000, 200], [970,250], [728,90]]).addSize([800, 0], [728,90]).addSize([468, 0], [[300, 250]]).addSize([320, 0], [[300, 250]]).addSize([300, 0], []).addSize([0, 0], []).build();
var mappingmegaban2 = googletag.sizeMapping().addSize([1024, 0], [[1000, 200], [970,250], [728,90]]).addSize([800, 0], [728,90]).addSize([468, 0], []).addSize([320, 0], [[300, 250]]).addSize([300, 0], []).addSize([0, 0], []).build();
var mappingmegaban3 = googletag.sizeMapping().addSize([1024, 0], [[1000, 200], [970,250], [728,90]]).addSize([800, 0], [728,90]).addSize([468, 0], []).addSize([320, 0], [[300, 250]]).addSize([300, 0], []).addSize([0, 0], []).build();
var mappingmpu1 = googletag.sizeMapping().addSize([1024, 0],[[300,600], [300,250]]).addSize([800, 0],[[300,600], [300,250]]).addSize([468, 0],[[300,250]]).addSize([320, 0],[[300,250]]).addSize([300, 0],[[300,250]]).addSize([0, 0], []).build();
var mappinginterstitialinpage = googletag.sizeMapping().addSize([468, 0], [8,8]).addSize([0, 0], []).build();
habillage= googletag.defineSlot('/21776091245/Emarketing/home_page', [[1,1]], 'div-gpt-habillage').defineSizeMapping(mappinghabillage).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0");
podcast= googletag.defineSlot('/21776091245/Emarketing/home_page', [200,100], 'div-gpt-podcast').defineSizeMapping(mappingpodcast).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0");
megaban1= googletag.defineSlot('/21776091245/Emarketing/home_page', [[1000, 200], [970,250], [728,90]], 'div-gpt-mega-ban-1').defineSizeMapping(mappingmegaban1).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("position", "1");
megaban2= googletag.defineSlot('/21776091245/Emarketing/home_page', [[1000, 200], [970,250], [728,90]], 'div-gpt-mega-ban-2').defineSizeMapping(mappingmegaban2).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("position", "2");
megaban3= googletag.defineSlot('/21776091245/Emarketing/home_page', [[1000, 200], [970,250], [728,90]], 'div-gpt-mega-ban-3').defineSizeMapping(mappingmegaban3).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("position", "3");
mpu1= googletag.defineSlot('/21776091245/Emarketing/home_page', [[300,600],[300,250]], 'div-gpt-mpu-1').defineSizeMapping(mappingmpu1).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0").setTargeting("position", "1");
interstitialinpage= googletag.defineSlot('/21776091245/Emarketing/home_page', [[8, 8]], 'div-gpt-interstitialinpage').defineSizeMapping(mappinginterstitialinpage).addService(googletag.pubads()).setTargeting("dfp-path-keyword", "home_page").setTargeting("isHub", "0");
// Refresh behavior is configured here
var MIN_DISP_TIME_DFP = 20000;
var MIN_DISP_TIME_ADX = 30000;
var MIN_SINCE_ACTIVE = 5000;
var MIN_SINCE_VIEWED = 5000;
var MAX_INACTIVITY = 90000;
var MIN_VIEW_AREA = 50;
var RESPECT_ROADBLOCKS = false;
cmpSlots.push({slot:habillage, slotName:'div-gpt-habillage', isRefresh: false });
cmpSlots.push({slot:podcast, slotName:'div-gpt-podcast', isRefresh: false });
cmpSlots.push({slot:megaban1, slotName:'div-gpt-mega-ban-1', isRefresh: false });
cmpSlots.push({slot:megaban2, slotName:'div-gpt-mega-ban-2', isRefresh: false });
cmpSlots.push({slot:megaban3, slotName:'div-gpt-mega-ban-3', isRefresh: false });
cmpSlots.push({slot:mpu1, slotName:'div-gpt-mpu-1', isRefresh: false });
cmpSlots.push({slot:interstitialinpage, slotName:'div-gpt-interstitialinpage', isRefresh: false });
googletag.pubads().collapseEmptyDivs(true);
if (isLimiteAd){
googletag.pubads().setPrivacySettings({
'restrictDataProcessing': true
});
}
googletag.pubads().enableLazyLoad({
// Fetch slots within 1 viewports.
fetchMarginPercent: 100,
// Render slots within 1 viewports.
renderMarginPercent: 30,
// Double the above values on mobile, where viewports are smaller
// and users tend to scroll faster.
mobileScaling: 2.0
});
googletag.pubads().addEventListener('slotRenderEnded', slotRenderEnded);
function getTimeStamp()
{
var date = new Date;
var minutes = date.getMinutes();
var seconds = date.getSeconds();
var milliSeconds = date.getMilliseconds();
return minutes + 'm '+ seconds + 's '+ milliSeconds + ' ms';
}
googletag.pubads().addEventListener('slotOnload', slotOnload);
function _nmg_update_sidebar(factorSize) {
// Refresh des pub en sideBar
if(_activateGptLog) { console.log('\t\t %c - _nmg_update_sidebar ', 'color: white; background-color: pink; font-size: 11px; padding:5px ' ) };
window.stickySidebars = window.stickySidebars || [];
for (i = 0; i <= stickySidebars.length-1; i++) {
// Scroll Multi format Mobile
var d = document.documentElement;
var clientWidth= d.clientWidth;
if(stickySidebars[i].isHeightRefresh && clientWidth<1000){
var newHeight = Math.round($(stickySidebars[i].id).height() * factorSize);
if(_activateGptLog) { console.log('\t\t\t\t %c - id=> '+ stickySidebars[i].id +' Size=>' + $(stickySidebars[i].id).height() + ' newHeight=>'+ newHeight , 'color: white; background-color: gray; font-size: 11px; padding:5px ' ) };
$(stickySidebars[i].containerId).css("height",newHeight);
// Update uniquement le Sticky Concerné
//stickySidebars[i].stickySidebar.updateSticky();
}
// Update du Sticky dans tous les cas - Nécessaire pour calculer les bonnes taille de sidebar avec le chargement asynchrone des pubs
stickySidebars[i].stickySidebar.updateSticky();
}
}
function slotOnload(event) {
// To Prevent Js Error
window.stickySidebars = window.stickySidebars || [];
// Refresh des sideBar
slotname=event.slot.getSlotElementId();
if(_activateGptLog) { console.log(' %c - slotOnload slot => '+ slotname, 'color: white; background-color: blue; font-size: 11px; padding:5px ' ) };
//_nmg_update_sidebar(1.5);
for (i = 0; i <= stickySidebars.length-1; i++) {
if(!stickySidebars[i].isHeightRefresh){
stickySidebars[i].stickySidebar.updateSticky();
if(_activateGptLog) { console.log(' %c \t- sideBar update => '+ stickySidebars[i].id, 'color: black; background-color: white; font-size: 11px; padding:5px ' ) };
}
}
}
var lineItemHistory = [];
var lastScroll = Date.now();
googletag.pubads().addEventListener('impressionViewable', impressionViewable);
googletag.pubads().addEventListener('slotVisibilityChanged', slotVisibilityChanged);
function impressionViewable(event) {
var slotname = event.slot.getSlotElementId();
if(slot_status[slotname]!=null){
if(_activateGptLog) { console.log('Slot has been viewed (impressionViewable event) : %c ' + slotname , 'color: white; background-color: orange; font-size: 10px; padding:5px ') };
slot_status[slotname]['viewed'] = Date.now();
}
else
{
if(_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' +slotname +'] inexistant ') };
}
}
function slotRenderEnded(event) {
slotname=event.slot.getSlotElementId();
if(_activateGptLog) {
console.log(' %c - slotRenderEnded---------------------'+ getTimeStamp() +'-----------------------------', 'font-weight: bold ');
console.log(' Slot has been rendered: %c '+ event.slot.getSlotElementId(),'color: white; background-color: orange; font-size: 10px; padding:5px ');
console.log(' - advertiserId: '+ event.advertiserId);
console.log(' - campaignId: '+ event.campaignId);
console.log(' - creativeId: '+ event.creativeId);
console.log(' - lineItemId: '+ event.lineItemId);
console.log(' - size: '+ event.size);
console.log(' - refresh times: '+ times_refreshed[slotname]);
}
if( event.isEmpty){
if(_activateGptLog) { console.log(' %c- Is Empty: '+ event.isEmpty, 'color: white; background-color: red; font-size: 11px; padding:5px ') };
}
else
{
if(_activateGptLog) { console.log(' %c- Is Empty: '+ event.isEmpty, 'color: white; background-color: blue; font-size: 11px; padding:5px ') };
};
if (event.isEmpty || (event.size[1] == 1 && slotname!='div-gpt-habillage')) {
if(_activateGptLog) { console.log(' %c unfilled or pixel detected in position ' + slotname + ' => unsubscribe slot', 'color: white; background-color: red; font-size: 11px; padding:5px ' ) };
unsubscribeSlot(slotname);
} else {
subscribeSlot(slotname, event.lineItemId);
// add this ad's Line Item ID to the Line Item history, if not already there
if (event.lineItemId && lineItemHistory.indexOf(event.lineItemId) < 0) {
lineItemHistory.push(event.lineItemId);
}
}
if(_activateGptLog) { console.log(' %c - / slotRenderEnded--------------------------------------------------', 'font-weight: bold ') };
};
function isSlotRefresh(slotName){
var isRefreshSlot =false;
for (i = 0; i < cmpSlots.length; i++) {
if( cmpSlots[i].slotName== slotName && cmpSlots[i].isRefresh){ isRefreshSlot =true; }
}
return isRefreshSlot ;
}
function slotVisibilityChanged(event) {
var slotname = event.slot.getSlotElementId();
if(_activateGptLog) {console.log('slotVisibilityChanged: ' + slotname +' [' + event.inViewPercentage + '%]')};
if(slot_status[slotname]!=null){
slot_status[slotname]['vieweArea'] = event.inViewPercentage;
}
else
{
if(_activateGptLog) { console.log('slotVisibilityChanged: slot_status[' +slotname +'] inexistant ')};
}
// Facteur de grossissement de la hauteur du slot (usage pour les inread pour avoir une colonne de scroll)
// Appel de la fonction dans le 'Slot Visibility Change', l'appel ne passe pas dans les autres events
_nmg_update_sidebar(1.5);
}
function subscribeSlot(slotname, lineItemId) {
slot_status[slotname] = { };
if(isSlotRefresh(slotname)){
if(_activateGptLog) {console.log('subscribing slot ' + slotname)};
var divelement = document.getElementById(slotname);
var iFrame = divelement.getElementsByTagName("iframe")[0];
slot_status[slotname]['lineItemId'] = lineItemId;
slot_status[slotname]['viewed'] = false;
slot_status[slotname]['active'] = false;
slot_status[slotname]['loadtime'] = Date.now();
// Attach observers to the ad slot div to be notified when the mouse enters or exists the div area.
// This will be used to flag an ad slot as active of inactive, which may prevent it from being refreshed.
if(iFrame!=null){
iFrame.onmouseover = function() {
slot_status[slotname]['active'] = true;
}
iFrame.onmouseout = function() {
slot_status[slotname]['active'] = false;
slot_status[slotname]['lastActive'] = Date.now();
}
}
}
}
function unsubscribeSlot(slotname)
{
if(_activateGptLog) { console.log('unsubscribing slot ' + slotname) };
var divelement = document.getElementById(slotname);
delete slot_status[slotname];
var iFrame = divelement.getElementsByTagName("iframe")[0];
if(iFrame!=null){
iFrame.onmouseover = null;
iFrame.onmouseout = null;
}
}
// This is where the main refresh logic is implemented. This function will be called every 500ms, and may
// or may not result in an actual ad slot refresh request.
function refreshSlots() {
var ts = Date.now();
var eligibleSlots = [];
// this will be used if we want to respect roadblocks. if an ad belonging to a LI is active, the whole LI will not be refreshed
var stickyLineItems = [];
// first loop on the ad slots to identify:
// 1.- The slots that can be considered eligible to refresh.
// 2.- The line items that can be considered ineligible because of roadblock restriction
// (if a creative is blocked from refresh, other creatives from same LI are blocked too)
for (var slotname in slot_status) {
if(isSlotRefresh(slotname) )
{
if (times_refreshed[slotname]<=4)
{
var adSlotEligible = true;
var lineItemEligible = true;
// updateStatus(ts, slotname); // only needed for the demo page
var lid = slot_status[slotname]['lineItemId'];
var min_disp_time = (lid ? MIN_DISP_TIME_DFP : MIN_DISP_TIME_ADX);
if (slot_status[slotname]['active'] ||
ts - slot_status[slotname]['lastActive'] < MIN_SINCE_ACTIVE) {
// Ad slot currently or recently active
adSlotEligible = false;
// If in roadblock mode, the whole line item will not be eligible for refresh
lineItemEligible = false;
} else if (!slot_status[slotname]['viewed'] || // ad slot not viewed
slot_status[slotname]['vieweArea'] < MIN_VIEW_AREA || // currently not visible enough
ts - slot_status[slotname]['loadtime'] < min_disp_time || // not long enough in the page
ts - slot_status[slotname]['viewed'] < MIN_SINCE_VIEWED || // not long enough since viewed
ts - lastScroll > MAX_INACTIVITY) { // too long since last activity on page (page scroll)
// Ad slot (and its LI if in roadblock mode) eligible for refresh
adSlotEligible = false;
}
// If the Lin Item is not eligible for refresh, add it to the sticky list
if (slot_status[slotname]['lineItemId'] &&
!lineItemEligible &&
stickyLineItems.indexOf(slot_status[slotname]['lineItemId']) < 0) {
if(_activateGptLog) { console.log('Line Item no eligible => add to stickyLineItems : ' + slot_status[slotname]['lineItemId']) };
stickyLineItems.push(slot_status[slotname]['lineItemId']);
continue;
}
if (!adSlotEligible) continue;
if(_activateGptLog) { console.log('\t\t\t %c => Add slot to eligibleSlots ' + slotname, 'color: white; background-color: orange; font-size: 10px; padding:5px ') };
eligibleSlots.push(slotname);
}
else{
// Unsubscribe slot to prevent loop log
unsubscribeSlot(slotname);
if(_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' (count refresh: ' + times_refreshed[slotname] + ') >4 - '+ getTimeStamp(), 'color: white; background-color: red; font-size: 10px; padding:5px '); }
dataLayer.push({
'event': 'pubRefresh',
'slotName': slotname,
'slotRefresh': -1
});
}
}
}
// Nothing to refresh
if (eligibleSlots.length == 0) return;
// This is there the slots that will actually be refreshed will be added
var refreshList = [];
// If we are in RESPECT_ROADBLOCKS, we refresh the slots based on their LI eligibility status:
// (NOT in the list of stickyLineItems)
if (RESPECT_ROADBLOCKS) {
for (var slotname in slot_status) {
var li = slot_status[slotname]['lineItemId'];
if (li == null || stickyLineItems.indexOf(li) < 0) {
refreshList.push(ad_slots[slotname]);
}
}
} // Not in RESPECT_ROADBLOCKS. Just refresh any slot that qualifies for refresh.
else {
for (var i = 0; i < eligibleSlots.length; i++) {
if(isSlotRefresh(eligibleSlots[i])){
refreshList.push(ad_slots[eligibleSlots[i]]);
}
}
}
// Nothing to refresh
if (refreshList.length == 0) return;
// Put all the slot names in one string. For log purposes only.
var refreshNames = '';
// Update the refresh count of slots to be refreshed
for (var i = 0; i < refreshList.length; i++) {
var slotname = refreshList[i].getSlotElementId();
// for each slot, update the refresh count
times_refreshed[slotname] += 1;
refreshNames = refreshNames + slotname + ' (count refresh : '+ times_refreshed[slotname] + ') # ';
refreshList[i].setTargeting('rc', times_refreshed[slotname]);
if(_activateGptLog) { console.log(' \t\t\t %c => Push Event Log: ' + slotname + ' #time : ' + times_refreshed[slotname] + ' - '+ getTimeStamp(), 'color: white; background-color: green; font-size: 10px; padding:5px '); }
dataLayer.push({
'event': 'pubRefresh',
'slotName': slotname,
'slotRefresh': times_refreshed[slotname]
});
}
if(_activateGptLog) { console.log(' \t\t\t %c => Slots to refresh: ' + refreshNames + ' - '+ getTimeStamp(), 'color: white; background-color: orange; font-size: 10px; padding:5px '); }
// update the line item history custom targeting at a page level.
if (lineItemHistory.length > 0) {
googletag.pubads().setTargeting('lih', lineItemHistory);
}
// refresh the ad slots. This will send a new ad request to DFP.
googletag.pubads().refresh(refreshList);
}
googletag.enableServices();
// this is where the refresh checks are initiated (every x milliseconds)
setInterval(refreshSlots, 500);
// Update lastScroll every time the user scrolls on the page. This will be used to detect inactivity on the page.
// Short pages that do not have a scroll may seen inactive, even if the user is engaging with them. You may want
// to implement other logic to detect page activity (mouse movements, for instance).
window.onscroll = function (e) {
lastScroll = Date.now();
}
// initialize the refresh count of every slot in the page
for (var slotname in ad_slots) times_refreshed[slotname] = 0;
for (i = 0; i < cmpSlots.length; i++) {
googletag.display(cmpSlots[i].slot);
}
});
} // function display_ads
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<span class="rubrique"><a href="/thematique/management-1090/salaires-profils-2247/1">Salaires et Profils</a></span>
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Combien de temps les CMO restent-ils en poste aux États-Unis ?
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<a href="/Thematique/management-1090/salaires-profils-2247/Breves/Combien-de-temps-les-CMO-restent-ils-en-poste-aux-458154.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
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<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/BREVE/2024/4/458154/Combien-temps-CMO-restent-ils-poste-aux-L.jpg">
<source media="(min-width: 741px)" srcset="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458154/Combien-temps-CMO-restent-ils-poste-aux-L.jpg">
<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458154/Combien-temps-CMO-restent-ils-poste-aux-L.jpg" alt="Combien de temps les CMO restent-ils en poste aux États-Unis ?" loading="lazy" width="316" height="330">
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Par
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<time datetime="17/04/2024 15:39:00" class="date-bloc">le 17 avr. 2024</time>
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<p class="h3">La fonction marketing est-elle toujours aussi volatile ? Le cabinet de recrutement Spencer Stuart étudie le comportement des directeurs et [...]</p>
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8 entreprises sur 10 ont une équipe et un budget dédiés à la RSE
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<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/BREVE/2024/4/458129/entreprises-ont-equipe-budget-L.jpg">
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<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458129/entreprises-ont-equipe-budget-L.jpg" alt="8 entreprises sur 10 ont une équipe et un budget dédiés à la RSE" loading="lazy" width="316" height="330">
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Par
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<p class="h3">La plateforme de sensibilisation et d'engagement des salariés Vendredi et Kantar Insights publient, le 17 avril, la troisième édition de leur [...]</p>
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<a href="/Thematique/media-1093/veille-tribune-2214/Diaporamas/Les-Echos-Parisien-Pathe-Spotify-Tinder-Medias-reseaux-458071/femme-actuelle-soutient-cause-femmes-nouveau-458072.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
Les Echos - Le Parisien, Pathé, Spotify, Tinder... Médias et réseaux sociaux : quoi de neuf ? (15 - 20 avril)
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<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/DIAPORAMA/2024/4/458071/Les-Echos-Parisien-Pathe-Spotify-Tinder-Medias-reseaux-L.jpg">
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<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/DIAPORAMA/2024/4/458071/Les-Echos-Parisien-Pathe-Spotify-Tinder-Medias-reseaux-L.jpg" alt="Les Echos - Le Parisien, Pathé, Spotify, Tinder... Médias et réseaux sociaux : quoi de neuf ? (15 - 20 avril)" loading="lazy" width="316" height="330">
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Par
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<p class="h3">Chaque semaine, nous vous proposons une plongée dans l'actualité bouillonnante des réseaux sociaux et des médias. Au menu : le groupe Les Echos [...]</p>
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<span class="rubrique"><a href="/thematique/marques-1296/strategie-marque-2250/1">Stratégie de marque</a></span>
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<h3>
<a href="/Thematique/marques-1296/strategie-marque-2250/Breves/Aeroport-de-Paris-nous-voulons-faire-vivre-aux-passagers-un-458117.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
Aéroport de Paris : "Nous voulons faire vivre aux passagers un moment mémorable"
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<a href="/Thematique/marques-1296/strategie-marque-2250/Breves/Aeroport-de-Paris-nous-voulons-faire-vivre-aux-passagers-un-458117.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
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<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/BREVE/2024/4/458117/Aeroport-Paris-nous-voulons-faire-vivre-aux-passagers--L.jpg">
<source media="(min-width: 741px)" srcset="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458117/Aeroport-Paris-nous-voulons-faire-vivre-aux-passagers--L.jpg">
<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458117/Aeroport-Paris-nous-voulons-faire-vivre-aux-passagers--L.jpg" alt="Aéroport de Paris : 'Nous voulons faire vivre aux passagers un moment mémorable'" loading="lazy" width="316" height="330">
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Par
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<p class="h3">À la tête de la direction marketing du Groupe Aéroport de Paris (ADP) depuis 2021, Caroline Blanchet a une obsession : faire des terminaux [...]</p>
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<span class="rubrique"><a href="/thematique/marques-1296/veille-tribune-2251/1">Veille et Tribune</a></span>
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[Tribune] Sale temps pour les marques nationales du secteur alimentaire ?
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</h3>
<figure>
<a href="/Thematique/marques-1296/veille-tribune-2251/Breves/-Tribune-Sale-temps-pour-les-marques-nationales-du-secteur-458116.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
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<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/BREVE/2024/4/458116/Tribune-Sale-temps-marques-nationales-secteur-L.jpg">
<source media="(min-width: 741px)" srcset="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458116/Tribune-Sale-temps-marques-nationales-secteur-L.jpg">
<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458116/Tribune-Sale-temps-marques-nationales-secteur-L.jpg" alt="[Tribune] Sale temps pour les marques nationales du secteur alimentaire ?" loading="lazy" width="316" height="330">
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Par
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<time datetime="16/04/2024 11:00:00" class="date-bloc">le 16 avr. 2024</time>
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<p class="h3">Dans un contexte d'inflation, de plus en plus, le consommateur se pose la question du vrai bénéfice à acheter des marques nationales, observe [...]</p>
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<a href="/Thematique/agences-1089/budgets-2234/Breves/-La-Crea-de-la-semaine-L-appli-des-fans-458099.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
[La Créa de la semaine] "L'appli des fans d'économies d'énergie",nouvelle campagne de TotalEnergies
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<a href="/Thematique/agences-1089/budgets-2234/Breves/-La-Crea-de-la-semaine-L-appli-des-fans-458099.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
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<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/BREVE/2024/4/458099/Crea-semaine-appli-fans-L.jpg">
<source media="(min-width: 741px)" srcset="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458099/Crea-semaine-appli-fans-L.jpg">
<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458099/Crea-semaine-appli-fans-L.jpg" alt="[La Créa de la semaine] 'L'appli des fans d'économies d'énergie',nouvelle campagne de TotalEnergies" loading="lazy" width="316" height="330">
</picture>
</a>
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<div class="infos-bloc">
<p class="h4">
Par
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<time datetime="16/04/2024 10:00:00" class="date-bloc">le 16 avr. 2024</time>
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<p class="h3">Chaque semaine, la rédaction décrypte la campagne media d'une marque, d'une enseigne ou d'une institution. Rendez-vous aujourd'hui avec la [...]</p>
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<span class="rubrique"><a href="/thematique/marques-1296/strategie-marque-2250/1">Stratégie de marque</a></span>
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Prime Video et l'influenceur Evan s'associent pour une expérience immersive
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</h3>
<figure>
<a href="/Thematique/marques-1296/strategie-marque-2250/Breves/Prime-Video-et-l-influenceur-Evan-s-associent-pour-une-458114.htm" onclick=" window.dataLayer = window.dataLayer || []; dataLayer.push({ 'event': 'eventTracking', 'category': 'navigation', 'action': 'home', 'label': 'article'});">
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<source media="(max-width: 320px)" srcset="https://cdn.edi-static.fr/image/upload/c_lfill,h_152,w_290/v1/Img/BREVE/2024/4/458114/Prime-Video-influenceur-Evan-associent-une-L.jpg">
<source media="(max-width: 740px)" srcset="https://cdn.edi-static.fr/image/upload/c_fill,h_220,w_340/v1/Img/BREVE/2024/4/458114/Prime-Video-influenceur-Evan-associent-une-L.jpg">
<source media="(min-width: 741px)" srcset="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458114/Prime-Video-influenceur-Evan-associent-une-L.jpg">
<img src="https://cdn.edi-static.fr/image/upload/c_thumb,g_auto,h_330,w_316/e_unsharp_mask:100/v1/Img/BREVE/2024/4/458114/Prime-Video-influenceur-Evan-associent-une-L.jpg" alt="Prime Video et l'influenceur Evan s'associent pour une expérience immersive" loading="lazy" width="316" height="330">
</picture>
</a>
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<div class="infos-bloc">
<p class="h4">
Par
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<p class="h3">À l'occasion de la sortie de la série Ourika, Prime Video et le créateur de contenu Evan ont créé une expérience immersive en 3 étapes, mettant [...]</p>
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Par
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Quelles extensions Chrome utiliser en SEO ?
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Par
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<h1>E-marketing.fr</h1>
<h2>E-marketing.fr et le magazine Marketing sont les médias leader en France de l’information B2B et de l’animation de la communauté professionnelle constituée par les décideurs Marketing. Deux outils indispensables pour les pros du business développement et pour les prestataires de la filière marketing.</h2>
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