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<i class="fas fa-search" aria-hidden="true" role="img"></i> </button></form></div></nav></div></header></div><main id="main" class="site-main clr" role="main"><header class="page-header background-image-page-header"><div class="container clr page-header-inner"><h1 class="page-header-title clr" itemprop="headline">Étude de cas SXO : Conciergerie Magnifique</h1><nav role="navigation" aria-label="Fil d’Ariane" class="site-breadcrumbs clr"><ol class="trail-items" itemscope itemtype="http://schema.org/BreadcrumbList"><meta name="numberOfItems" content="3"/><meta name="itemListOrder" content="Ascending"/><li class="trail-item trail-begin" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://bernard-sperandio.fr" rel="home" aria-label="Bernard Sperandio" itemprop="item"><span itemprop="name"><i class="fas fa-home" aria-hidden="true" role="img"></i><span class="breadcrumb-home has-icon">Bernard Sperandio</span></span></a><span class="breadcrumb-sep">></span><meta itemprop="position" content="1"/></li><li class="trail-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://bernard-sperandio.fr/sxo/" itemprop="item"><span itemprop="name">SXO</span></a><span class="breadcrumb-sep">></span><meta itemprop="position" content="2"/></li><li class="trail-item trail-end" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name"><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-conciergerie-magnifique/">Étude de cas SXO : Conciergerie Magnifique</a></span><meta itemprop="position" content="3"/></li></ol></nav></div><span class="background-image-page-header-overlay"></span></header><div id="content-wrap" class="container clr"><div id="primary" class="content-area clr"><div id="content" class="site-content clr"><article id="post-116854"><ul class="meta ospm-default clr"><li class="meta-author" itemprop="name"><span class="screen-reader-text">Auteur/autrice de la publication :</span><i class="fas fa-user-circle" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/author/bernard-sperandio/" title="Articles par Bernard Sperandio" rel="author" itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person">Bernard Sperandio</a></li><li class="meta-date" itemprop="datePublished"><span class="screen-reader-text">Publication publiée :</span><i class="far fa-calendar-alt" aria-hidden="true" role="img"></i>26 février 2026</li><li class="meta-cat"><span class="screen-reader-text">Post category:</span><i class="far fa-folder-open" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-seo-sxo/" rel="category tag">Étude de cas SEO / SXO</a> <span class="owp-sep">/</span> <a href="https://bernard-sperandio.fr/sxo/" rel="category tag">SXO</a></li><li class="meta-comments"><span class="screen-reader-text">Commentaires de la publication :</span><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-conciergerie-magnifique/#respond" class="comments-link">0 commentaire</a></li></ul><div class="entry-content clr" itemprop="text"><div data-elementor-type="wp-post" data-elementor-id="116854" class="elementor elementor-116854" data-elementor-post-type="post"><section class="elementor-section elementor-top-section elementor-element elementor-element-e1e5635 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e1e5635" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81e395a" data-id="81e395a" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-968e641 elementor-widget elementor-widget-text-editor" data-id="968e641" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="870" data-end="1129">Dans un marché aussi concurrentiel que celui de la conciergerie Airbnb à Lille, <strong data-start="950" data-end="992">être visible sur Google ne suffit plus</strong>.<br data-start="993" data-end="996"/>Pour générer des contacts qualifiés, un site doit faire deux choses en même temps : <strong data-start="1080" data-end="1095">être trouvé</strong>… et <strong data-start="1100" data-end="1128">convaincre immédiatement</strong>.</p><p data-start="1131" data-end="1450">C’est précisément le défi que m’a confié Bastien, fondateur de la <strong>Conciergerie Magnifique</strong>.</p><p data-start="1131" data-end="1450">Son service se positionne clairement sur le <strong data-start="1268" data-end="1285">haut de gamme</strong> : accompagnement personnalisé, gestion irréprochable, optimisation des revenus, disponibilité permanente.<br data-start="1391" data-end="1394"/>Sur le terrain, la promesse était tenue.<br data-start="1099" data-end="1102"/>En ligne, en revanche, la réalité était tout autre.</p><p data-start="1452" data-end="1783">Invisible sur <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Google</span></span>, et peu convaincant une fois trouvé, il ne jouait pas son rôle de <strong>premier commercial</strong>.</p><p data-start="1452" data-end="1783">L’objectif n’était donc pas simplement de « refaire un site ».<br/>Il s’agissait de créer <strong data-start="1647" data-end="1671">un site de référence</strong>, capable de positionner la Conciergerie Magnifique comme <strong data-start="1729" data-end="1751">l’évidence premium</strong> pour les propriétaires lillois.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section 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page.","marker_view":"numbers","minimize_box":"yes","minimized_on":"tablet","hierarchical_view":"yes","min_height":{"unit":"px","size":"","sizes":[]},"min_height_tablet":{"unit":"px","size":"","sizes":[]},"min_height_mobile":{"unit":"px","size":"","sizes":[]}}" data-widget_type="table-of-contents.default"><div class="elementor-widget-container"><div class="elementor-toc__header"><div class="elementor-toc__header-title">
Sommaire</div><div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__715bcbe3" aria-expanded="true" aria-label="Ouvrir la table des matières"><i aria-hidden="true" class="fas fa-chevron-down"></i></div><div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__715bcbe3" aria-expanded="true" aria-label="Fermer la table des matières"><i aria-hidden="true" class="fas fa-chevron-up"></i></div></div><div id="elementor-toc__715bcbe3" class="elementor-toc__body"><div class="elementor-toc__spinner-container">
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<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjU3MiIgdmlld0JveD0iMCAwIDEwMjQgNTcyIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1024" height="572" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/infographie-travail-sxo-bernard-sperandio-1024x572.jpg" class="attachment-large size-large wp-image-117013" alt="Infographie du travail SXO effectué par Bernard Sperandio, consultant SXO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/infographie-travail-sxo-bernard-sperandio-1024x572.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/infographie-travail-sxo-bernard-sperandio-300x167.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/infographie-travail-sxo-bernard-sperandio-768x429.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/infographie-travail-sxo-bernard-sperandio-1536x857.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/infographie-travail-sxo-bernard-sperandio-2048x1143.jpg 2048w" data-sizes="(max-width: 1024px) 100vw, 1024px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-404e555 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="404e555" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8357b8d" data-id="8357b8d" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b59abac elementor-widget elementor-widget-heading" data-id="b59abac" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Diagnostic : un service premium enfermé dans un site ordinaire</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-66d75f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="66d75f3" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43a3d13" data-id="43a3d13" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f0583fe elementor-widget elementor-widget-text-editor" data-id="f0583fe" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1857" data-end="2060">Le constat de départ était presque paradoxal.<br data-start="1902" data-end="1905"/>D’un côté, un service haut de gamme, structuré, efficace avec de vrais résultats.<br data-start="1965" data-end="1968"/>De l’autre, un site qui ne transmettait <strong data-start="2008" data-end="2059">ni la valeur, ni la différence, ni la confiance </strong>attendues par un propriétaire exigeant.</p><p data-start="2062" data-end="2268">Pour un propriétaire découvrant le site pour la première fois, il était impossible de percevoir ce qui distinguait la <a href="https://conciergerie-magnifique.com/" target="_blank" rel="noopener">Conciergerie Magnifique</a> d’un prestataire standard.<br data-start="2208" data-end="2211"/>Pire encore : rien n’incitait pas à passer à l’action.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2b79427 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b79427" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b40d3" data-id="b1b40d3" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c45b36 elementor-widget elementor-widget-heading" data-id="3c45b36" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Côté SEO et positionnement : une visibilité quasi inexistante</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fa2dc50 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fa2dc50" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-192ad56" data-id="192ad56" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-31b43be elementor-widget elementor-widget-text-editor" data-id="31b43be" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Avant même d’aborder le design et/ou d’<strong>UX <em>(expérience utilisateur)</em></strong>, le site présentait de lourdes faiblesses structurelles en matière de reférencement naturel, ce qui limitait fortement sa visibilité sur Google :</p><ul><li data-section-id="1gqkxiy" data-start="2283" data-end="2421"><p data-start="2285" data-end="2421">Position moyenne autour de la <strong data-start="2315" data-end="2328">30e place</strong> sur les requêtes clés liées à la conciergerie Airbnb à Lille (autant dire invisible)</p></li><li data-section-id="17d74df" data-start="2422" data-end="2464"><p data-start="2424" data-end="2464">Absence totale de <strong data-start="2405" data-end="2431">stratégie de mots-clés</strong></p></li><li data-section-id="pqug0a" data-start="2465" data-end="2526"><p data-start="2467" data-end="2526">Balises mal renseignées et hiérarchie de titres incohérente</p></li><li data-section-id="12ozzfn" data-start="2527" data-end="2601"><p style="text-align: left;" data-start="2529" data-end="2601">Peu de travail de <strong data-start="2513" data-end="2526">SEO local</strong>, pourtant essentiel pour une activité de proximité</p></li><li data-section-id="12ozzfn" data-start="2527" data-end="2601">Etc.</li></ul><p>👉 Résultat : Google comprenait mal le site… et ne le mettait pas en avant.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ac25c12 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ac25c12" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d4c9ac" data-id="6d4c9ac" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-46c8d88 elementor-widget elementor-widget-heading" data-id="46c8d88" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Côté UX : aucune perception premium</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ba3b047 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba3b047" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7c8fef" data-id="a7c8fef" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3d83889 elementor-widget elementor-widget-text-editor" data-id="3d83889" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Au-delà de la visibilité, l’expérience proposée par le site ne permettait ni de rassurer le visiteur, ni de justifier un positionnement haut de gamme :</p><ul><li data-section-id="58osqx" data-start="2633" data-end="2707"><p data-start="2635" data-end="2707">Design générique</p></li><li data-section-id="1mqwosh" data-start="2708" data-end="2737"><p data-start="2710" data-end="2737">Différenciateurs invisibles</p></li><li data-section-id="ly3dwx" data-start="2738" data-end="2797"><p data-start="2740" data-end="2797">Parcours utilisateur confus et sans hiérarchie claire. </p></li><li data-section-id="7pk657" data-start="2798" data-end="2851">Site non optimisé mobile, alors que la majorité des recherches locales se font sur smartphone</li></ul><p>👉 Autrement dit : le site ne donnait <strong data-start="3207" data-end="3224">aucune raison</strong> de faire confiance.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-045611e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="045611e" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d6372f" data-id="7d6372f" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6039442 elementor-widget elementor-widget-heading" data-id="6039442" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">La stratégie : une refonte SXO pensée de A à Z</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-497e1a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="497e1a3" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-605c5e6" data-id="605c5e6" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b97504b elementor-widget elementor-widget-text-editor" data-id="b97504b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3005" data-end="3209">Face à ce double enjeu, <strong data-start="3030" data-end="3051">visibilité Google</strong> et <strong data-start="3055" data-end="3077">conversion premium</strong>, une simple optimisation aurait été insuffisante.<br data-start="3126" data-end="3129"/>J’ai donc opté pour une <strong data-start="3159" data-end="3179">refonte complète</strong>, à la fois technique, sémantique et UX.</p><p data-start="3211" data-end="3321">Le principe était simple :<br data-start="3237" data-end="3240"/>👉 <strong data-start="3243" data-end="3321">Chaque élément du site devait servir Google et le visiteur, simultanément.</strong></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b915c04 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b915c04" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-397e912" data-id="397e912" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0e7a4f0 elementor-widget elementor-widget-heading" data-id="0e7a4f0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">1. Poser un positionnement premium clair dès la conception</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0a87026 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a87026" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c13eb5" data-id="3c13eb5" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fc06cf5 elementor-widget elementor-widget-text-editor" data-id="fc06cf5" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3391" data-end="3555">Avant même de parler d’<strong>UX</strong> ou de <strong>SEO</strong>, le travail a commencé par le <strong data-start="3456" data-end="3474">positionnement</strong>.<br data-start="3475" data-end="3478"/>Un service premium ne peut pas avoir un site qui ressemble à tous les autres.</p><p data-start="3557" data-end="3740">Typographie, palette de couleurs, mise en page, choix des mots : chaque décision a été prise pour transmettre immédiatement une impression de <strong data-start="3699" data-end="3739">sérieux, de maîtrise, de fiabilité et de confiance</strong>.</p><p data-start="3742" data-end="4003">La promesse de <a href="https://conciergerie-magnifique.com/a-propos/" target="_blank" rel="noopener">Bastien </a> « <em>Liberté – Tranquillité – Rentabilité</em> » n’est pas un slogan marketing.<br data-start="3825" data-end="3828"/>Elle synthétise en trois mots les attentes profondes d’un propriétaire, et positionne la Conciergerie Magnifique comme <strong data-start="3947" data-end="3971">une solution globale</strong>, pas comme un simple exécutant.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ce5aa04 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ce5aa04" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c77ed4" data-id="1c77ed4" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4fd0260 elementor-widget elementor-widget-heading" data-id="4fd0260" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">2. Recherche de mots-clés et stratégie SEO local</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6a44270 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a44270" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ec1717" data-id="8ec1717" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-865f42c elementor-widget elementor-widget-text-editor" data-id="865f42c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="4063" data-end="4279">Une analyse approfondie des requêtes réellement tapées par les propriétaires lillois a ensuite été menée.<br data-start="4168" data-end="4171"/>Cette étape est fondamentale : <strong data-start="4202" data-end="4278">on ne rédige pas pour Google, on rédige pour les intentions de recherche</strong>.</p><p data-start="4281" data-end="4436">Les <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/">contenus SEO</a></strong> ont été construits autour de ces requêtes, en intégrant les mots-clés de façon naturelle, fluide, et cohérente avec un positionnement premium.</p><p data-start="4281" data-end="4436">👉 L’objectif n’était pas de “placer des mots”, mais de <strong data-start="4824" data-end="4894">répondre précisément aux questions que se posent les propriétaires</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8b7dad4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b7dad4" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee6ade8" data-id="ee6ade8" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9a0d157 elementor-widget elementor-widget-heading" data-id="9a0d157" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">3. Refonte technique complète sous WordPress</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-14a6d5d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14a6d5d" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38a8e39" data-id="38a8e39" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-12dfc22 elementor-widget elementor-widget-text-editor" data-id="12dfc22" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="4492" data-end="4551">Le site Conciergerie Magnifique a été reconstruit sur des bases techniques saines :</p><ul><li>Hiérarchie H1 / H2 / H3 claire</li><li>Balises title et meta description optimisées</li><li>Balises Alt des images renseignées</li><li>Amélioration des performances et du temps de chargement</li><li>Compatibilité mobile totale</li><li>Etc.</li></ul><p data-start="4721" data-end="4884">👉 Ces fondations permettent à Google de comprendre, indexer et valoriser correctement le site WordPress… tout en offrant une navigation fluide au visiteur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ab29dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ab29dd" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30f7521" data-id="30f7521" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9fd5daf elementor-widget elementor-widget-heading" data-id="9fd5daf" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">4. Contenu géolocalisé pour dominer le SEO local</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ce8130 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ce8130" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b63db4e" data-id="b63db4e" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bdb2c17 elementor-widget elementor-widget-text-editor" data-id="bdb2c17" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="4492" data-end="4551">Pour une conciergerie, le <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/">SEO local</a></strong> est un levier stratégique majeur.</p><p data-start="4492" data-end="4551">Le site couvre désormais les principales communes de la Métropole Lilloise <em>(Marcq-en-Barœul, Tourcoing, Lambersart, Villeneuve-d’Ascq, etc.)</em>, afin de capter les recherches de proximité et élargir la zone de visibilité bien au-delà de Lille.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-215d4e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="215d4e7" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-116a29d" data-id="116a29d" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c7b459a elementor-widget elementor-widget-heading" data-id="c7b459a" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">5. Optimisation de la fiche Google Business Profile : capter les prospects locaux avant même le site</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-76c86e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76c86e8" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a9020d" data-id="8a9020d" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-73696f3 elementor-widget elementor-widget-text-editor" data-id="73696f3" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1519" data-end="1711">Dans une <strong>stratégie de SEO local</strong>, le site web ne suffit pas.<br data-start="1578" data-end="1581"/>Pour une conciergerie Airbnb, la <strong>fiche Google Business Profile</strong> (<em>anciennement Google My Business</em>) est souvent <strong data-start="1656" data-end="1687">le premier point de contact</strong> avec les propriétaires.</p><p data-start="1713" data-end="1786">La fiche de la Conciergerie Magnifique a donc été optimisée :</p><ul data-start="1788" data-end="2127"><li data-section-id="14xhbln" data-start="1788" data-end="1833">Rédaction d’une description orientée mots-clés locaux et différenciateurs</li><li data-section-id="a5v63" data-start="1910" data-end="1948"><p data-start="1912" data-end="1948">Harmonisation des informations (NAP)</p></li><li data-section-id="a5v63" data-start="1910" data-end="1948">Vérification, mise à jour et optimisation des informations présentes sur la fiche GBP.</li></ul><p data-start="2129" data-end="2333">👉 Résultat : une présence renforcée dans le <strong data-start="2171" data-end="2192">pack local Google</strong>, plus de visibilité sur les recherches de proximité, et un niveau de confiance élevé dès la page de résultats, avant même la visite du site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-610d0b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="610d0b4" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0140dc5" data-id="0140dc5" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cd6ae1c elementor-widget elementor-widget-image" data-id="cd6ae1c" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1NzEiIGhlaWdodD0iNzc3IiB2aWV3Qm94PSIwIDAgNTcxIDc3NyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="571" height="777" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/fiche-google-my-business-conciergerie-magnifique.jpg" class="attachment-large size-large wp-image-117001" alt="Fiche Google My Business - Conciergerie Magnifique" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/fiche-google-my-business-conciergerie-magnifique.jpg 571w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/fiche-google-my-business-conciergerie-magnifique-220x300.jpg 220w" data-sizes="(max-width: 571px) 100vw, 571px"/></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42440ee" data-id="42440ee" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c44ffab elementor-widget elementor-widget-image" data-id="c44ffab" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDMiIGhlaWdodD0iMzEzIiB2aWV3Qm94PSIwIDAgNTAzIDMxMyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="503" height="313" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/fiche-google-business-profile-conciergerie-magnifique.jpg" class="attachment-large size-large wp-image-117002" alt="Fiche Google Business Profile - Conciergerie Magnifique" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/fiche-google-business-profile-conciergerie-magnifique.jpg 503w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/fiche-google-business-profile-conciergerie-magnifique-300x187.jpg 300w" data-sizes="(max-width: 503px) 100vw, 503px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d954698 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d954698" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baedcd0" data-id="baedcd0" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-615a8f0 elementor-widget elementor-widget-heading" data-id="615a8f0" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">6. Une UX premium orientée confiance et conversion</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c13492b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c13492b" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-835bf2e" data-id="835bf2e" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aed6aa2 elementor-widget elementor-widget-text-editor" data-id="aed6aa2" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="5306" data-end="5417">Un propriétaire doit ressentir, en quelques secondes, qu’il est face à une structure fiable et professionnelle.</p><p data-start="5419" data-end="5465">Pour cela, plusieurs <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/ux-et-conversion/">leviers UX </a></strong>ont été activés :</p><ul data-start="5466" data-end="5727"><li data-section-id="10blzwp" data-start="5466" data-end="5525"><p data-start="5468" data-end="5525">Indicateurs de performance visibles dès la page d’accueil</p></li><li data-section-id="hs651z" data-start="5526" data-end="5576"><p data-start="5528" data-end="5576">Avis clients Google authentiques et géolocalisés</p></li><li data-section-id="19pv7vy" data-start="5577" data-end="5623"><p data-start="5579" data-end="5623">CTA principal clair « <em>Estimer mes revenus Airbnb</em> » au-dessus de la ligne de flottaison.</p></li><li data-section-id="18g3moz" data-start="5624" data-end="5675"><p data-start="5626" data-end="5675">Offre de bienvenue réduisant le risque à l’entrée</p></li><li data-section-id="3lijcw" data-start="5676" data-end="5727"><p data-start="5678" data-end="5727">Parcours utilisateur linéaire, rassurant et orienté prise de contact</p></li></ul><p>👉 L’objectif : <strong data-start="6421" data-end="6446">réduire l’incertitude</strong> et faciliter la décision.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d8537ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d8537ba" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c79c56e" data-id="c79c56e" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ff05de9 elementor-widget elementor-widget-image" data-id="ff05de9" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjQzNSIgdmlld0JveD0iMCAwIDEwMjQgNDM1Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1024" height="435" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/bouton-cta-estimer-mes-revenus-1024x435.jpg" class="attachment-large size-large wp-image-116997" alt="Bouton CTA "Estimer mes revenus Airbnb"" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/bouton-cta-estimer-mes-revenus-1024x435.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/bouton-cta-estimer-mes-revenus-300x127.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/bouton-cta-estimer-mes-revenus-768x326.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/bouton-cta-estimer-mes-revenus.jpg 1276w" data-sizes="(max-width: 1024px) 100vw, 1024px"/><figcaption class="widget-image-caption wp-caption-text">Bouton CTA (appel à l'action) au-dessus de la ligne de flottaison</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a1733e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1733e4" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b491285" data-id="b491285" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c121e7 elementor-widget elementor-widget-heading" data-id="4c121e7" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">7. FAQ structurée et données schema.org</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d8d1a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d8d1a49" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3869d4a" data-id="3869d4a" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a2bb007 elementor-widget elementor-widget-text-editor" data-id="a2bb007" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="5306" data-end="5417">Une FAQ répondant aux vraies questions des propriétaires a été intégrée et balisée en schema.org (FAQPage).</p><p data-start="6523" data-end="6652">Ce travail permet :</p><ul data-start="6654" data-end="6824"><li data-section-id="9et7gw" data-start="6654" data-end="6703"><p data-start="6656" data-end="6703">D’améliorer la compréhension du site par Google</p></li><li data-section-id="5mb3cr" data-start="6704" data-end="6764"><p data-start="6706" data-end="6764">D’augmenter les chances d’apparition en résultats enrichis</p></li><li data-section-id="19166te" data-start="6765" data-end="6824"><p data-start="6767" data-end="6824">De renforcer l’image d’expertise dès la page de résultats</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-197edf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="197edf2" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c5e26e" data-id="9c5e26e" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f234aae elementor-widget elementor-widget-heading" data-id="f234aae" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Résultats : visibilité, crédibilité et contacts qualifiés</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f36694c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f36694c" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec4b117" data-id="ec4b117" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1a4475b elementor-widget elementor-widget-text-editor" data-id="1a4475b" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="6893" data-end="6985">Les premiers résultats mesurables ont été observés quelques semaines après la mise en ligne.</p><p data-start="6987" data-end="7225">La Conciergerie Magnifique enregistre une progression significative : elle passe de la <strong>30ᵉ à la 8ᵉ position</strong> sur sa requête principale « <em>Conciergerie Airbnb Lille</em> », intégrant ainsi la première page de Google.</p><p>Il est à souligner sa <strong>2ᵉ place sur Google</strong> pour sa requête secondaire « <em>Conciergerie Booking Lille </em>».</p><p data-start="6987" data-end="7225">Mais au-delà de la position, le changement le plus significatif concerne la <strong data-start="7200" data-end="7224">qualité des contacts</strong>.</p><p data-start="7227" data-end="7277">Les propriétaires qui prennent désormais contact :</p><ul data-start="7278" data-end="7376"><li data-section-id="1955qfd" data-start="7278" data-end="7312"><p data-start="7280" data-end="7312">Comprennent la valeur du service</p></li><li data-section-id="j7jlqn" data-start="7313" data-end="7349"><p data-start="7315" data-end="7349">Adhèrent au positionnement premium</p></li><li data-section-id="1pxb2ft" data-start="7350" data-end="7376"><p data-start="7352" data-end="7376">Arrivent déjà convaincus</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-19234b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19234b9" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adf738a" data-id="adf738a" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5d33754 elementor-widget elementor-widget-image" data-id="5d33754" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzMwIiB2aWV3Qm94PSIwIDAgNzY4IDMzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="330" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/resultats-de-mon-travail-sxo-768x330.jpg" class="attachment-medium_large size-medium_large wp-image-117009" alt="Résultats de mon travail SXO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/resultats-de-mon-travail-sxo-768x330.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/resultats-de-mon-travail-sxo-300x129.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/resultats-de-mon-travail-sxo.jpg 852w" data-sizes="(max-width: 768px) 100vw, 768px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3fe1cf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fe1cf4" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d05309" data-id="8d05309" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6489f0e elementor-widget elementor-widget-image" data-id="6489f0e" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNTU2IiB2aWV3Qm94PSIwIDAgNzY4IDU1NiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="556" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-la-requete-conciergerie-airbnb-lille-768x556.jpg" class="attachment-medium_large size-medium_large wp-image-116866" alt="Classement Conciergerie Magnifique sur la requête "Conciergerie Airbnb Lille"" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-la-requete-conciergerie-airbnb-lille-768x556.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-la-requete-conciergerie-airbnb-lille-300x217.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-la-requete-conciergerie-airbnb-lille-1024x741.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-la-requete-conciergerie-airbnb-lille.jpg 1031w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Classement sur Google sur la requête : Conciergerie Airbnb Lille</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2d0c18e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2d0c18e" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdcf526" data-id="fdcf526" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7d30d29 elementor-widget elementor-widget-image" data-id="7d30d29" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNTM4IiB2aWV3Qm94PSIwIDAgNzY4IDUzOCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="538" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-requete-conciergerie-booking-lille-768x538.jpg" class="attachment-medium_large size-medium_large wp-image-116864" alt="Classement Conciergerie Magnifique sur la requête "Conciergerie Booking Lille"" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-requete-conciergerie-booking-lille-768x538.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-requete-conciergerie-booking-lille-300x210.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-requete-conciergerie-booking-lille-1024x717.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/classement-sur-requete-conciergerie-booking-lille.jpg 1032w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Classement sur Google sur la requête : Conciergerie Booking Lille</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-52a633c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52a633c" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0122bc" data-id="e0122bc" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a741dbc elementor-widget elementor-widget-heading" data-id="a741dbc" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">🔍 Et après ? Construire l’autorité pour sécuriser et amplifier les résultats</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-005811a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="005811a" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad8ac32" data-id="ad8ac32" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ee4eca8 elementor-widget elementor-widget-text-editor" data-id="ee4eca8" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="781" data-end="924">Atteindre la première page Google n’est pas une fin en soi.<br data-start="840" data-end="843"/>Dans un marché concurrentiel, <strong data-start="873" data-end="923">la vraie performance SEO se joue dans la durée</strong>.</p><p data-start="926" data-end="1085">La prochaine étape de la stratégie consiste à <strong data-start="972" data-end="1002">asseoir l’autorité du site</strong> grâce à la création régulière d’articles de blog ciblés.<br data-start="1059" data-end="1062"/>L’<strong>objectif est double</strong> :</p><ul data-start="1087" data-end="1277"><li data-section-id="wanumo" data-start="1087" data-end="1194"><p data-start="1089" data-end="1194">Renforcer la légitimité de la Conciergerie Magnifique aux yeux de <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Google</span></span></p></li><li data-section-id="w7vhsg" data-start="1195" data-end="1277"><p data-start="1197" data-end="1277">Maintenir, voire améliorer, les positions acquise.</p></li></ul><p data-start="1279" data-end="1518">Ces contenus permettront de répondre en profondeur aux questions que se posent les propriétaires (<em>rentabilité Airbnb, fiscalité, réglementation, optimisation des revenus, erreurs à éviter…</em>), tout en élargissant le champ sémantique du site.</p><p data-start="1520" data-end="1699">👉 Une stratégie éditoriale pensée <strong data-start="8074" data-end="8088">long terme</strong>, pour faire du site une véritable référence locale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-53e22ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="53e22ce" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4247bca" data-id="4247bca" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d869a9d elementor-widget elementor-widget-heading" data-id="d869a9d" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Ce que cette étude de cas révèle sur le SXO</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1f3f405 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f3f405" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d10473c" data-id="d10473c" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e8e0065 elementor-widget elementor-widget-text-editor" data-id="e8e0065" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="6639" data-end="6732">Cette refonte illustre une réalité simple :<br data-start="6682" data-end="6685"/>👉 votre site est votre <strong data-start="6709" data-end="6731">premier commercial</strong>.</p><p data-start="6734" data-end="6916">S’il ne reflète pas votre niveau de qualité, il travaille contre vous.<br data-start="6804" data-end="6807"/>Dans un marché concurrentiel, un site premium n’est pas un luxe : c’est un <strong data-start="6882" data-end="6915">avantage concurrentiel direct</strong>.</p><p data-start="6918" data-end="6955">Le <strong>SXO</strong> permet précisément d’aligner la :</p><ul data-start="6956" data-end="7031"><li data-section-id="ycbdm3" data-start="6956" data-end="6977"><p data-start="6958" data-end="6977">Visibilité (SEO)</p></li><li data-section-id="1w9sgix" data-start="6978" data-end="7010"><p data-start="6980" data-end="7010">Perception (positionnement)</p></li><li data-section-id="1nnf0hd" data-start="7011" data-end="7031"><p data-start="7013" data-end="7031">Conversion (UX)</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-49df152 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="49df152" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c906fb" data-id="9c906fb" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b9f41ea elementor-widget elementor-widget-heading" data-id="b9f41ea" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Verbatim</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0a9fd0d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a9fd0d" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ce263d" data-id="9ce263d" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8e9c8e2 elementor-widget elementor-widget-image" data-id="8e9c8e2" data-element_type="widget" data-e-type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMzYiIGhlaWdodD0iMzAwIiB2aWV3Qm94PSIwIDAgMjM2IDMwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="236" height="300" data-src="https://bernard-sperandio.fr/wp-content/uploads/2026/02/bastien-fondateur-de-la-conciergerie-magnifique-236x300.jpg" class="attachment-medium size-medium wp-image-116969" alt="Bastien - Fondateur de la Conciergerie Magnifique" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2026/02/bastien-fondateur-de-la-conciergerie-magnifique-236x300.jpg 236w, https://bernard-sperandio.fr/wp-content/uploads/2026/02/bastien-fondateur-de-la-conciergerie-magnifique.jpg 348w" data-sizes="(max-width: 236px) 100vw, 236px"/><figcaption class="widget-image-caption wp-caption-text">Bastien - Fondateur de la Conciergerie Magnifique</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2bbd9cf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2bbd9cf2" data-element_type="section" data-e-type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f7f0967" data-id="6f7f0967" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2fbaa9b0 elementor-widget elementor-widget-text-editor" data-id="2fbaa9b0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p>J’avais initialement créé mon site internet seul, mais l’accompagnement de Bernard Sperandio a été un vrai tournant. <br/>Grâce à son expertise, mon site est aujourd’hui en première page sur le référencement local. <br/>Il a également entièrement repensé le design pour le rendre plus clair et plus performant.<br/>Une collaboration très efficace, avec des conseils précis que je recommande sans hésiter.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-110078c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="110078c" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-060e98b" data-id="060e98b" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ac023e9 elementor-widget elementor-widget-heading" data-id="ac023e9" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Votre site est-il à la hauteur de votre service ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a23957d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a23957d" data-element_type="section" data-e-type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb61bbd" data-id="fb61bbd" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4abc6a0 elementor-widget elementor-widget-text-editor" data-id="4abc6a0" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="7092" data-end="7107">Si votre site web :</p><ul data-start="7108" data-end="7197"><li data-section-id="1nhvgjd" data-start="7108" data-end="7136"><p data-start="7110" data-end="7136">Est peu visible sur Google</p></li><li data-section-id="1sl3zm8" data-start="7137" data-end="7153"><p data-start="7139" data-end="7153">Ne rassure pas</p></li><li data-section-id="1ba5uv7" data-start="7154" data-end="7197"><p data-start="7156" data-end="7197">Ou ressemble à celui de vos concurrents</p></li></ul><p data-start="7199" data-end="7241">👉 Vous perdez des clients sans le savoir.</p><p data-start="7243" data-end="7438">En tant que <strong><a href="https://bernard-sperandio.fr/consultant-seo-freelance/">consultant SXO</a></strong>, j’accompagne les TPE, indépendants, artisans et professions libérales qui veulent une présence en ligne <strong data-start="7347" data-end="7384">à la hauteur de leur savoir-faire</strong>, avec une approche SXO concrète, sans jargon inutile.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2012d7a5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2012d7a5" data-element_type="section" data-e-type="section" data-settings="{"background_background":"gradient"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d332933" data-id="4d332933" data-element_type="column" data-e-type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-17ec3b6b elementor-align-center 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