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<i class="fas fa-search" aria-hidden="true" role="img"></i> </button></form></div></nav></div></header></div><main id="main" class="site-main clr" role="main"><header class="page-header background-image-page-header"><div class="container clr page-header-inner"><h1 class="page-header-title clr" itemprop="headline">Étude de cas SEO – Mourad Chahlafi</h1><nav role="navigation" aria-label="Fil d’Ariane" class="site-breadcrumbs clr"><ol class="trail-items" itemscope itemtype="http://schema.org/BreadcrumbList"><meta name="numberOfItems" content="3"/><meta name="itemListOrder" content="Ascending"/><li class="trail-item trail-begin" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://bernard-sperandio.fr" rel="home" aria-label="Bernard Sperandio" itemprop="item"><span itemprop="name"><i class="fas fa-home" aria-hidden="true" role="img"></i><span class="breadcrumb-home has-icon">Bernard Sperandio</span></span></a><span 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class="screen-reader-text">Auteur/autrice de la publication :</span><i class="fas fa-user-circle" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/author/bernard-sperandio/" title="Articles par Bernard Sperandio" rel="author" itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person">Bernard Sperandio</a></li><li class="meta-date" itemprop="datePublished"><span class="screen-reader-text">Publication publiée :</span><i class="far fa-calendar-alt" aria-hidden="true" role="img"></i>20 décembre 2021</li><li class="meta-cat"><span class="screen-reader-text">Post category:</span><i class="far fa-folder-open" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-seo-sxo/" rel="category tag">Étude de cas SEO / SXO</a> <span class="owp-sep">/</span> <a href="https://bernard-sperandio.fr/seo/" rel="category tag">SEO</a></li><li class="meta-comments"><span class="screen-reader-text">Commentaires de la publication :</span><i 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data-id="3ac9771" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Découvrez comment mon client Mourad Chahlafi, pédicure-podologue à Lille, est passé en moins de 2 mois d’une invisibilité totale sur Google à la 2ᵉ position dans le pack local, tout en atteignant le top 4 des résultats naturels sur la requête stratégique “cupping therapy Lille”, grâce à une stratégie de référencement naturel local.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7c3972fd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c3972fd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6f64dfdb" data-id="6f64dfdb" data-element_type="column"><div class="elementor-widget-wrap 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Sommaire</div><div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__18d056d6" aria-expanded="true" aria-label="Ouvrir la table des matières"><i aria-hidden="true" class="fas fa-chevron-down"></i></div><div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__18d056d6" aria-expanded="true" aria-label="Fermer la table des matières"><i aria-hidden="true" class="fas fa-chevron-up"></i></div></div><div id="elementor-toc__18d056d6" class="elementor-toc__body"><div class="elementor-toc__spinner-container">
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data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Mon client : Mourad Chahlafi</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-69d1e92 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69d1e92" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10f4e95" data-id="10f4e95" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d9bf8b4 elementor-widget elementor-widget-text-editor" data-id="d9bf8b4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="886" data-end="1111"><strong>Mourad Chahlafi</strong> est <strong data-start="906" data-end="936">pédicure-podologue à Lille</strong>, dans les Hauts-de-France.<br data-start="963" data-end="966"/>Il exerce depuis moins de 3 ans, mais s’est déjà fait un nom dans <strong data-start="1032" data-end="1057">la podologie du sport</strong>, notamment auprès des coureurs et adeptes de running.</p><p data-start="1113" data-end="1145">Son expertise couvre notamment la :</p><ul data-start="1146" data-end="1384"><li data-start="1146" data-end="1171"><p data-start="1148" data-end="1171">Pédicurie médicale,</p></li><li data-start="1172" data-end="1251"><p data-start="1174" data-end="1251">Podologie classique (<em>semelles orthopédiques sur mesure, bilan postural…</em>),</p></li><li data-start="1252" data-end="1300"><p data-start="1254" data-end="1300"><strong data-start="1257" data-end="1298">Podologie du sport et la biomécanique,</strong></p></li><li data-start="1301" data-end="1384"><p data-start="1303" data-end="1384"><strong data-start="1306" data-end="1350">Cupping Therapy (<em>thérapie par ventouses)</em></strong>, très populaire chez les sportifs.</p></li></ul><p data-start="1386" data-end="1501">👉 En juillet 2020, il crée son site WordPress : <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://podologiesport.fr/" target="_blank" rel="noopener"><strong data-start="1435" data-end="1456">podologiesport.fr</strong></a>,</span> afin de présenter son cabinet et ses soins.</p><p data-start="1503" data-end="1602">👉 En mars 2021, il ajoute une nouvelle prestation différenciante : la <strong data-start="1574" data-end="1601">Cupping Therapy à Lille</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d8e257e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d8e257e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c8e000" data-id="8c8e000" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6bb4e47 elementor-widget elementor-widget-heading" data-id="6bb4e47" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Son problème</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d77cd30 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d77cd30" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b7f2cc" data-id="3b7f2cc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8519ccd elementor-widget elementor-widget-text-editor" data-id="8519ccd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1622" data-end="1705">Malgré ses compétences et un site en ligne, <strong data-start="1666" data-end="1704">personne ne le trouvait sur Google</strong>.</p><p data-start="1707" data-end="1724">En octobre 2021 :</p><ul data-start="1725" data-end="1887"><li data-start="1725" data-end="1773"><p data-start="1727" data-end="1773">❌ aucune visibilité sur les requêtes locales,</p></li><li data-start="1774" data-end="1807"><p data-start="1776" data-end="1807">❌ absent du pack local Google,</p></li><li data-start="1808" data-end="1835"><p data-start="1810" data-end="1835">❌ absent de Google Maps,</p></li><li data-start="1836" data-end="1887"><p data-start="1838" data-end="1887">❌ invisible dans les premières pages de résultats.</p></li></ul><p data-start="1889" data-end="1952">Exemples de requêtes sur lesquelles il ne se positionnait pas :</p><ul data-start="1953" data-end="2052"><li data-start="1953" data-end="1974"><p data-start="1955" data-end="1974"><em data-start="1955" data-end="1972">podologue Lille,</em></p></li><li data-start="1975" data-end="2005"><p data-start="1977" data-end="2005"><em data-start="1977" data-end="2003">podologue du sport Lille,</em></p></li><li data-start="2006" data-end="2026"><p data-start="2008" data-end="2026"><em data-start="2008" data-end="2024">pédicure Lille,</em></p></li><li data-start="2027" data-end="2052"><p data-start="2029" data-end="2052"><em data-start="2029" data-end="2052">cupping therapy Lille.</em></p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-51419f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51419f9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5637d2" data-id="a5637d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f615460 elementor-widget elementor-widget-heading" data-id="f615460" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Ses contraintes : un vrai défi SEO</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6b700ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b700ff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d111a62" data-id="d111a62" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a3b6363 elementor-widget elementor-widget-text-editor" data-id="a3b6363" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2098" data-end="2202">En tant que <strong data-start="2110" data-end="2136">professionnel de santé</strong>, Mourad Chahlafi est soumis à un <strong data-start="2170" data-end="2200">code de déontologie strict</strong> :</p><ul data-start="2204" data-end="2302"><li data-start="2204" data-end="2254"><p data-start="2206" data-end="2254">🚫 pas de publicité Google Ads ou Facebook Ads.</p></li><li data-start="2255" data-end="2302"><p data-start="2257" data-end="2302">🚫 pas d’achat de liens (<em>netlinking payant</em>).</p></li></ul><p data-start="2304" data-end="2406">👉 <strong data-start="2307" data-end="2367">Un seul levier possible : le référencement naturel (SEO)</strong>, et plus précisément le <strong data-start="2392" data-end="2405">SEO local</strong>.</p><p data-start="2408" data-end="2529">Conscient de la complexité du SEO et du manque de temps, il décide de <strong data-start="2478" data-end="2528">sous-traiter cette mission à un </strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/consultant-seo-freelance/">consultant SEO</a></span>.</p><p data-start="2531" data-end="2606">Il me contacte après avoir découvert <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/etude-de-cas-vincent-moreau/">l’une de mes études de cas</a></span> sur Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-92912cc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="92912cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cae9fd7" data-id="cae9fd7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8c0e71a elementor-widget elementor-widget-heading" data-id="8c0e71a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Ses objectifs</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-039e292 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="039e292" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03c91cb" data-id="03c91cb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-09250a1 elementor-widget elementor-widget-text-editor" data-id="09250a1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2608" data-end="2642"><strong>Ses objectifs étaient clairs :</strong></p><ul data-start="2643" data-end="2822"><li data-start="2643" data-end="2709"><p data-start="2645" data-end="2709">Apparaître dans le <strong data-start="2664" data-end="2707">pack local Google sur “podologue Lille”,</strong></p></li><li data-start="2710" data-end="2776"><p data-start="2712" data-end="2776">Positionner sa page <strong data-start="2732" data-end="2774">“Cupping Therapy Lille” dans le TOP 10,</strong></p></li><li data-start="2777" data-end="2822"><p data-start="2779" data-end="2822">Obtenir des résultats <strong data-start="2801" data-end="2820">avant Noël 2021.</strong></p></li></ul><p data-start="2824" data-end="2910">⏱️ Délai court, concurrence forte, aucune garantie possible : le challenge était réel.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-05492f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05492f8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0336bc2" data-id="0336bc2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3e35ea7 elementor-widget elementor-widget-heading" data-id="3e35ea7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Ma méthode : une stratégie SEO locale claire et priorisée</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e94d1af elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e94d1af" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78f6f41" data-id="78f6f41" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-47b479a elementor-widget elementor-widget-image" data-id="47b479a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTY5IiB2aWV3Qm94PSIwIDAgMzAwIDE2OSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="169" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/solutions-300x169.jpg" class="attachment-medium size-medium wp-image-62330" alt="Solutions" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/solutions-300x169.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/solutions-1024x575.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/solutions-768x431.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/solutions.jpg 1280w" data-sizes="(max-width: 300px) 100vw, 300px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1b998b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b998b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f325ab1" data-id="f325ab1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-56c3b57 elementor-widget elementor-widget-text-editor" data-id="56c3b57" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Avant toute action, je réalise systématiquement un <strong data-start="3030" data-end="3051">audit SEO complet</strong> afin d’identifier les freins à la visibilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5a9b36f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a9b36f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfd0e6f" data-id="dfd0e6f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-05d5690 elementor-widget elementor-widget-heading" data-id="05d5690" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">🔍 Audit SEO initial (on-page & technique)</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2303cea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2303cea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aa72f8" data-id="3aa72f8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ae86d16 elementor-widget elementor-widget-text-editor" data-id="ae86d16" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3147" data-end="3226">À l’aide de l’outil SEMrush, plus de <strong data-start="3184" data-end="3210">130 points de contrôle</strong> sont analysés :</p><ul data-start="3227" data-end="3331"><li data-start="3227" data-end="3244"><p data-start="3229" data-end="3244">Explorabilité,</p></li><li data-start="3245" data-end="3260"><p data-start="3247" data-end="3260">Performance,</p></li><li data-start="3261" data-end="3277"><p data-start="3263" data-end="3277">Balisage SEO,</p></li><li data-start="3278" data-end="3298"><p data-start="3280" data-end="3298">Maillage interne,</p></li><li data-start="3299" data-end="3318"><p data-start="3301" data-end="3318">Core Web Vitals,</p></li><li data-start="3319" data-end="3331"><p data-start="3321" data-end="3331">Sécurité.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-00733cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="00733cb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b864c" data-id="17b864c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-86e96f2 elementor-widget elementor-widget-heading" data-id="86e96f2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">⚠️ Constat sans appel : un site non optimisé</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-70a3636 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="70a3636" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b9029" data-id="b1b9029" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e9bb1a5 elementor-widget elementor-widget-text-editor" data-id="e9bb1a5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3383" data-end="3424">Parmi les principaux problèmes détectés :</p><ul data-start="3425" data-end="3793"><li data-start="3425" data-end="3485"><p data-start="3427" data-end="3485">Des balises Title et meta-description absentes ou dupliquées,</p></li><li data-start="3486" data-end="3537"><p data-start="3488" data-end="3537">Une vitesse de chargement très lente (+ 8 secondes),</p></li><li data-start="3538" data-end="3561"><p data-start="3540" data-end="3561">Des images trop lourdes,</p></li><li data-start="3562" data-end="3600"><p data-start="3564" data-end="3600">Un contenu éditorial quasi inexistant,</p></li><li data-start="3601" data-end="3643"><p data-start="3603" data-end="3643">Une fiche Google My Business non optimisée,</p></li><li data-start="3644" data-end="3694"><p data-start="3646" data-end="3694">Aucune cohérence NAP (<em>Nom, Adresse, Téléphone</em>),</p></li><li data-start="3695" data-end="3727"><p data-start="3697" data-end="3727">Pas de Google Search Console,</p></li><li data-start="3728" data-end="3757"><p data-start="3730" data-end="3757">Un sitemap XML mal configuré,</p></li><li data-start="3758" data-end="3793"><p data-start="3760" data-end="3793">LE CMS WordPress et des plugins non à jour.</p></li></ul><p data-start="3795" data-end="3934">👉 Impossible de travailler sur tout en même temps compte tenu des délais.<br data-start="3869" data-end="3872"/>👉 J’ai donc <strong data-start="3885" data-end="3933">priorisé les actions à fort impact SEO local</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c5c962a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c5c962a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ca5b9a" data-id="0ca5b9a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-49bfc50 elementor-widget elementor-widget-heading" data-id="49bfc50" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Qu'est-ce que le SEO local ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c98ee84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c98ee84" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b20ac98" data-id="b20ac98" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c42e9b7 elementor-widget elementor-widget-image" data-id="c42e9b7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTk5IiB2aWV3Qm94PSIwIDAgMzAwIDE5OSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="199" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/05/seo-300x199.jpg" class="attachment-medium size-medium wp-image-49497" alt="SEO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/05/seo-300x199.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/05/seo-1024x680.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/05/seo-768x510.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/05/seo.jpg 1280w" data-sizes="(max-width: 300px) 100vw, 300px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-32b2370 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32b2370" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69bab38" data-id="69bab38" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ce42432 elementor-widget elementor-widget-text-editor" data-id="ce42432" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><section class="elementor-section elementor-top-section elementor-element elementor-element-32b2370 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32b2370" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69bab38" data-id="69bab38" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-ce42432 elementor-widget elementor-widget-text-editor" data-id="ce42432" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Le<a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><strong> <span style="color: #0000ff;">SEO local</span></strong></a>, également nommé <strong>référencement local</strong>, regroupe l’ensemble des optimisations qui permettent à une entreprise d’apparaître sur Google lorsqu’un internaute recherche un service <strong data-start="4139" data-end="4177">dans une zone géographique précise</strong>.</p><p data-start="4180" data-end="4190">Exemples :</p><ul data-start="4191" data-end="4275"><li data-start="4191" data-end="4212"><p data-start="4193" data-end="4212"><em data-start="4193" data-end="4210">podologue Lille</em></p></li><li data-start="4213" data-end="4239"><p data-start="4215" data-end="4239"><em data-start="4215" data-end="4237">pédicure près de moi</em></p></li><li data-start="4240" data-end="4275"><p data-start="4242" data-end="4275"><em data-start="4242" data-end="4275">cupping therapy Hauts-de-France.</em></p></li></ul><p data-start="4277" data-end="4323">Google se base sur <strong data-start="4296" data-end="4321">3 critères principaux</strong> :</p><ol data-start="4324" data-end="4503"><li data-start="4324" data-end="4390"><p data-start="4327" data-end="4390"><strong data-start="4327" data-end="4344">La pertinence</strong> (<em>le contenu correspond-il à la recherche ?</em>),</p></li><li data-start="4391" data-end="4436"><p data-start="4394" data-end="4436"><strong data-start="4394" data-end="4409">La distance</strong> (<em>proximité géographique)</em>,</p></li><li data-start="4437" data-end="4503"><p data-start="4440" data-end="4503"><strong data-start="4440" data-end="4463">La notoriété locale</strong> (<em>avis, cohérence des infos, popularité</em>).</p></li></ol></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f697e86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f697e86" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95fbbda" data-id="95fbbda" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4eb7845 elementor-widget elementor-widget-heading" data-id="4eb7845" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">La stratégie SEO locale mise en place (7 actions clés)</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5c98b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c98b60" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-252f796" data-id="252f796" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-130940d elementor-widget elementor-widget-heading" data-id="130940d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">1. Optimisation de la fiche Google My Business (GMB)</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f11348d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f11348d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f9f17" data-id="e9f9f17" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dd06758 elementor-widget elementor-widget-text-editor" data-id="dd06758" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><section class="elementor-section elementor-top-section elementor-element elementor-element-f11348d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f11348d" data-element_type="section"><p data-start="4754" data-end="4830"><strong>Avoir une fiche Google My Business, c’est bien, mais si elle n’est pas optimisée , cela ne servira pas à grand chose.</strong></p><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9f9f17" data-id="e9f9f17" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-dd06758 elementor-widget elementor-widget-text-editor" data-id="dd06758" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>Son contenu va apparaître à divers endroits sur Google :</p><ul><li>Pack local.</li><li>Google Maps.</li><li>Knowledge Panel.</li></ul><p>J’ai donc :</p><ul data-start="4630" data-end="4752"><li data-start="4630" data-end="4670"><p data-start="4632" data-end="4670">Renseigné les informations complètes et cohérentes,</p></li><li data-start="4671" data-end="4715"><p data-start="4673" data-end="4715">Mis une description optimisée (conversion + SEO)</p></li><li data-start="4716" data-end="4752"><p data-start="4718" data-end="4752">Respecté les <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://support.google.com/business/answer/3038177?hl=fr#description" target="_blank" rel="noopener">règles strictes de Google</a></span>.</p></li></ul></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d42d761 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d42d761" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-row"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2973c6" data-id="b2973c6" data-element_type="column"><div class="elementor-column-wrap elementor-element-populated"><div class="elementor-widget-wrap"><div class="elementor-element elementor-element-db15a37 elementor-widget elementor-widget-text-editor" data-id="db15a37" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="elementor-text-editor elementor-clearfix"><p>➡️ Résultat : une visibilité dans le pack local, Google Maps et Knowledge Panel.</p><blockquote><p>Depuis début 2022, Google My Business a changé de nom : il s’appelle désormais <strong>Google Business Profile</strong>.</p></blockquote></div></div></div></div></div></div></div></div></section></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-977d24d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="977d24d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b419a3" data-id="5b419a3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8c80ee8 elementor-widget elementor-widget-image" data-id="8c80ee8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0NDAiIGhlaWdodD0iMzE1IiB2aWV3Qm94PSIwIDAgNDQwIDMxNSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="440" height="315" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/description-cabinet-sebastopol-mourad-chahlafi-google-my-business.jpg" class="attachment-medium_large size-medium_large wp-image-62199" alt="description Cabinet Sébastopol - Mourad Chahlafi - Google My Business" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/description-cabinet-sebastopol-mourad-chahlafi-google-my-business.jpg 440w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/description-cabinet-sebastopol-mourad-chahlafi-google-my-business-300x215.jpg 300w" data-sizes="(max-width: 440px) 100vw, 440px"/><figcaption class="widget-image-caption wp-caption-text">Description Cabinet Sébastopol - Mourad Chahlafi - Google My Business</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6caa0d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6caa0d9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de11e81" data-id="de11e81" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c56fe6e elementor-widget elementor-widget-heading" data-id="c56fe6e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">2. Optimisation d'un footer de site avec indications d'informations NAP</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ce2ba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ce2ba9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-553e243" data-id="553e243" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b6a6875 elementor-widget elementor-widget-text-editor" data-id="b6a6875" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong><a href="https://bernard-sperandio.fr/footer-site-web/">footer </a></strong>d’un site, également appelé <strong>pied de page</strong>, est la partie qui se situe tout en bas de chaque page web. </p><p>Sur celui de mon client, n’étaient présentes que les pages institutionnelles (<em>mentions légales et politique de confidentialité</em>).</p><p>J’ai <strong>optimisé son footer en renseignant</strong><strong> les informations NAP</strong>.</p><blockquote><p><strong>NAP</strong> est l’acronyme, en anglais, de <strong>Name, Adress, Phone number</strong>, ou en français, <strong>Nom, adresse et numéro de téléphone</strong>. </p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a6c2544 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a6c2544" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-806f060" data-id="806f060" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7575e2a elementor-widget elementor-widget-image" data-id="7575e2a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzI3IiB2aWV3Qm94PSIwIDAgNzY4IDMyNyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="327" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-informations-nap-768x327.jpg" class="attachment-medium_large size-medium_large wp-image-62222" alt="Footer - Informations NAP- Cabinet Sebastopol - Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-informations-nap-768x327.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-informations-nap-300x128.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-informations-nap-1024x436.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-informations-nap.jpg 1139w" data-sizes="(max-width: 768px) 100vw, 768px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6e24fdf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6e24fdf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea0a82a" data-id="ea0a82a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-520c69a elementor-widget elementor-widget-text-editor" data-id="520c69a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Par la même occasion, <strong>je l’ai optimisé, en termes de SEO</strong>, en insérant :</p><ul><li>Un plan de site HTML.</li><li>Un résumé de l’activité de mon client avec des mots-clés SEO.</li><li>Une surcouche de mots-clés locaux. </li></ul><p>➡️ Résultat : un renforcement de la cohérence SEO locale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-39441a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39441a5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9de3d3a" data-id="9de3d3a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e519b08 elementor-widget elementor-widget-image" data-id="e519b08" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMjg4IiB2aWV3Qm94PSIwIDAgNzY4IDI4OCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="288" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-optimisation-seo-768x288.jpg" class="attachment-medium_large size-medium_large wp-image-62236" alt="Footer - Optimisation SEO - Cabinet Sébastopol - Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-optimisation-seo-768x288.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-optimisation-seo-300x113.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-optimisation-seo-1024x384.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/footer-optimisation-seo.jpg 1116w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Footer - Optimisations SEO - Cabinet Sébastopol - Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ed8a73 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ed8a73" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fddfc5" data-id="8fddfc5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-757c1d6 elementor-widget elementor-widget-heading" data-id="757c1d6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">3. Amélioration de la vitesse d'affichage du site</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8659526 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8659526" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c89cc51" data-id="c89cc51" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7a17e46 elementor-widget elementor-widget-image" data-id="7a17e46" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTM0IiB2aWV3Qm94PSIwIDAgMzAwIDEzNCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="134" data-src="https://bernard-sperandio.fr/wp-content/uploads/2020/12/vitesse-affichage-site-internet-300x134.jpg" class="attachment-medium size-medium wp-image-34432" alt="Vitesse d'affichage site web" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2020/12/vitesse-affichage-site-internet-300x134.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2020/12/vitesse-affichage-site-internet.jpg 640w" data-sizes="(max-width: 300px) 100vw, 300px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6cb194b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cb194b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6524aab" data-id="6524aab" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c4601d9 elementor-widget elementor-widget-text-editor" data-id="c4601d9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>La vitesse d’affichage des pages n’a que peu ou prou d’incidence sur le SEO</strong>, mais a une incidence incontestable sur :</p><ul><li>Le taux de rebond.</li><li>Le taux de conversion.</li><li>L’expérience utilisateur (UX).</li><li>L’image de marque.</li></ul><blockquote><p>3 secondes d’attente est, en 2026, le seuil d’acceptabilité des internautes. </p></blockquote><p>Jai donc :</p><ul><li data-start="5112" data-end="5157"><p data-start="5114" data-end="5157">Compressé les images (<100 Ko)</p></li><li data-start="5158" data-end="5212"><p data-start="5160" data-end="5212">Installé des plugins de cache et d’optimisation (<strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://wordpress.org/plugins/wp-smushit/" target="_blank" rel="noopener">Smush</a></span></strong>, <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/wp-fastest-cache/">WP Fastest cache</a></span></strong>)</p></li><li data-start="5213" data-end="5252"><p data-start="5215" data-end="5252">Mis à jour WordPress et certaines extensions.</p></li></ul><p>➡️ Résultat : une meilleure expérience utilisateur et une baisse du taux de rebond.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3fed5fe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fed5fe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99206cf" data-id="99206cf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-47f2bfc elementor-widget elementor-widget-heading" data-id="47f2bfc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">4. Optimisation du fichier Sitemap XML</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2604c0c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2604c0c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-946eff1" data-id="946eff1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-96f0504 elementor-widget elementor-widget-text-editor" data-id="96f0504" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>fichier sitemap XML</strong>, ou <strong>plan de site XML</strong>, aide Google à comprendre la structure d’un site et à trouver rapidement les pages essentielles. <br/>Il facilite l’exploration et l’indexation, ce qui améliore la visibilité du site dans les résultats de recherche.</p><p>J’ai donc optimisé le fichier sitemap XML en</p><ul><li data-start="5360" data-end="5394"><p data-start="5362" data-end="5394">Supprimant les pages inutiles</p></li><li data-start="5395" data-end="5437"><p data-start="5397" data-end="5437">L’intégrant dans le <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/fichier-robots-txt/">fichier robots.txt</a></span></strong></p></li></ul><p>➡️ Résultat : une indexation plus rapide par Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f9809ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f9809ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb67576" data-id="eb67576" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-18c17c1 elementor-widget elementor-widget-image" data-id="18c17c1" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0MzIiIGhlaWdodD0iMTE5IiB2aWV3Qm94PSIwIDAgNDMyIDExOSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="432" height="119" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/fichier-robots-txt-cabinet-sebastopol-mourad-chahlafi.jpg" class="attachment-medium_large size-medium_large wp-image-62258" alt="Fichiers robots.txt - Cabinet Sébastopol- Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/fichier-robots-txt-cabinet-sebastopol-mourad-chahlafi.jpg 432w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/fichier-robots-txt-cabinet-sebastopol-mourad-chahlafi-300x83.jpg 300w" data-sizes="(max-width: 432px) 100vw, 432px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-437ea2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="437ea2b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb62016" data-id="bb62016" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a74910b elementor-widget elementor-widget-heading" data-id="a74910b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">5. Création d'un compte Google Search Console</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8742daf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8742daf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c61f770" data-id="c61f770" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-90a2f5a elementor-widget elementor-widget-text-editor" data-id="90a2f5a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>Search Console</strong> est un outil gratuit fourni par Google.<br/>Elle permet, entre autres :</p><ul><li>D’identifier et de corriger les problèmes sur les pages d’un site,</li><li>De recevoir des alertes importantes (pénalités, sécurité…),</li><li>De suivre les clics et impressions provenant de Google,</li><li>D’analyser les performances des mots‑clés.</li></ul><p>J’ai donc créé pour mon client un compte Google Search Console et j’y ai soumis son fichier sitemap XML, que j’avais préalablement conçu et optimisé.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9b8e167 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9b8e167" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f469de" data-id="2f469de" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-64d641a elementor-widget elementor-widget-image" data-id="64d641a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMjc0IiB2aWV3Qm94PSIwIDAgNzY4IDI3NCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="274" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-search-console-mourad-chahlafi-768x274.jpg" class="attachment-medium_large size-medium_large wp-image-62441" alt="Google Search Console - Mourad Chahlafi - Cabinet Sébastopol" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-search-console-mourad-chahlafi-768x274.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-search-console-mourad-chahlafi-300x107.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-search-console-mourad-chahlafi-1024x365.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-search-console-mourad-chahlafi-1536x548.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-search-console-mourad-chahlafi.jpg 1543w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Google Search Console - Mourad Chahlafi - Cabinet Sébastopol</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3dc4cdb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3dc4cdb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43aa65f" data-id="43aa65f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1dd6bec elementor-widget elementor-widget-heading" data-id="1dd6bec" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">6. Création d'un contenu éditorial optimisé SEO</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2448057 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2448057" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bc1516" data-id="3bc1516" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-85b27f3 elementor-widget elementor-widget-text-editor" data-id="85b27f3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Pour avoir une chance d’être bien positionné dans la SERP (<em>Search Engine Results Page</em>) de Google, un site doit proposer un contenu suffisamment riche pour répondre aux attentes des internautes. <br/>Ce n’est pas la quantité de mots qui compte, mais la présence de mots‑clés pertinents, réellement recherchés par les utilisateurs.</p><p>Or, le contenu éditorial du site <em><span tabindex="0" role="button" data-url="https://podologiesport.fr" aria-label="podologiesport.fr, vous serez amené(e) à podologiesport.fr">podologiesport.fr </span></em> se limitait à deux ou trois phrases techniques, insuffisantes pour permettre un bon référencement.</p><p>Pour avoir une chance de ranker sur Google, j’ai</p><ul><li data-start="5676" data-end="5713"><p data-start="5678" data-end="5713">Rédigé complètement les pages clés,</p></li><li data-start="5714" data-end="5765"><p data-start="5716" data-end="5765">Optimisé la sémantique (outils <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/thruuu-scraper-serp-google/">Thruuu</a> </span></strong>et <a href="https://bernard-sperandio.fr/1-fr-outil-analyse-semantique/"><strong><span style="color: #0000ff;">1.fr</span></strong></a>),</p></li><li data-start="5766" data-end="5803"><p data-start="5768" data-end="5803">Fait valider le contenu médical par mon client,</p></li><li data-start="5804" data-end="5833"><p data-start="5806" data-end="5833">Optimisé le maillage interne pour éviter la présence de pages orphelines,</p></li><li data-start="5804" data-end="5833"><p data-start="5806" data-end="5833">Structuré le contenu avec des balises Hn.</p></li></ul><p>➡️ Résultat : des contenus utiles pour l’internaute et compréhensibles pour Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bb44f8e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb44f8e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5406c8" data-id="f5406c8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c3e62d1 elementor-widget elementor-widget-image" data-id="c3e62d1" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMjc5IiB2aWV3Qm94PSIwIDAgNzY4IDI3OSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="279" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/analyse-optimisation-du-contenu-cupping-therapy-podologiesport-768x279.jpg" class="attachment-medium_large size-medium_large wp-image-62892" alt="Analyse du contenu optimisé Cupping Therapy - Podologiesport" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/analyse-optimisation-du-contenu-cupping-therapy-podologiesport-768x279.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/analyse-optimisation-du-contenu-cupping-therapy-podologiesport-300x109.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/analyse-optimisation-du-contenu-cupping-therapy-podologiesport-1024x372.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/analyse-optimisation-du-contenu-cupping-therapy-podologiesport.jpg 1119w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Analyse du contenu optimisé Cupping Therapy - Podologiesport</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0f33777 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f33777" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd4d28f" data-id="fd4d28f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ea1be03 elementor-widget elementor-widget-image" data-id="ea1be03" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTU4IiB2aWV3Qm94PSIwIDAgMzAwIDE1OCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="158" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/pages-orphelines-site-web-podologiesport-300x158.jpg" class="attachment-medium size-medium wp-image-62525" alt="Pages orphelines - site web - Podologiesport" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/pages-orphelines-site-web-podologiesport-300x158.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/pages-orphelines-site-web-podologiesport.jpg 548w" data-sizes="(max-width: 300px) 100vw, 300px"/><figcaption class="widget-image-caption wp-caption-text">Pages orphelines - site web - Podologiesport</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-94b2ed4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="94b2ed4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c60771" data-id="3c60771" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a661761 elementor-widget elementor-widget-image" data-id="a661761" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTYyIiB2aWV3Qm94PSIwIDAgMzAwIDE2MiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="162" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-hn-site-web-mourad-chahlafi-300x162.jpg" class="attachment-medium size-medium wp-image-62509" alt="Balises Hn - site web - podologiesport" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-hn-site-web-mourad-chahlafi-300x162.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-hn-site-web-mourad-chahlafi-768x415.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-hn-site-web-mourad-chahlafi.jpg 993w" data-sizes="(max-width: 300px) 100vw, 300px"/><figcaption class="widget-image-caption wp-caption-text">Balises Hn - site web - podologiesport</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-84df54f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="84df54f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c102032" data-id="c102032" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e857f55 elementor-widget elementor-widget-heading" data-id="e857f55" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">7. Rédaction et optimisation des balises SEO</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b1d13cc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1d13cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c373f4c" data-id="c373f4c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-31a0fa8 elementor-widget elementor-widget-text-editor" data-id="31a0fa8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>J’ai naturellement <strong>optimisé les balises SEO</strong> des pages (<em>Title, meta‑description et H1</em>).</p><p>La <strong>balise Title</strong>, la plus importante en SEO, correspond au titre cliquable qui apparaît dans les résultats de recherche. <br/>Elle doit résumer clairement et précisément le contenu de la page.</p><p>La<strong> balise meta‑description</strong> présente l’objet de la page de manière concise et incitative.<br/>Elle n’influence pas directement le classement, mais joue un rôle essentiel dans le taux de clic.</p><p>La <strong>balise H1</strong> est le titre principal affiché sur la page elle‑même et structure le contenu pour l’utilisateur comme pour Google.</p><p>J’ai également réécrit les <strong>attributs ALT des images</strong> afin d’améliorer leur compréhension par Google et l’accessibilité du site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2a1abca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a1abca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed6739f" data-id="ed6739f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d913083 elementor-widget elementor-widget-image" data-id="d913083" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2MzQiIGhlaWdodD0iMjY4IiB2aWV3Qm94PSIwIDAgNjM0IDI2OCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="634" height="268" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-seo-site-web-podologiesport.jpg" class="attachment-medium_large size-medium_large wp-image-62544" alt="Balises SEO - site web - Podologiesport" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-seo-site-web-podologiesport.jpg 634w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/balises-seo-site-web-podologiesport-300x127.jpg 300w" data-sizes="(max-width: 634px) 100vw, 634px"/><figcaption class="widget-image-caption wp-caption-text">Balises SEO - site web - podologiesport</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-625b85c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="625b85c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b96cd12" data-id="b96cd12" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6586857 elementor-widget elementor-widget-heading" data-id="6586857" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Les résultats obtenus</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2582dcd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2582dcd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-943fc55" data-id="943fc55" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f499288 elementor-widget elementor-widget-text-editor" data-id="f499288" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une fois la problématique clarifiée et les optimisations SEO déployées, voyons maintenant les <strong>résultats obtenus après un mois</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dc74e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dc74e3c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e66a1e6" data-id="e66a1e6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1d859a4 elementor-widget elementor-widget-heading" data-id="1d859a4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">1. Nombre de vues sur Google et Google Maps</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-45a0de5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="45a0de5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23a9a2f" data-id="23a9a2f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6e932a1 elementor-widget elementor-widget-text-editor" data-id="6e932a1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>5008 vues cumulées sur 1 mois </strong>:</p><ul><li>3009 sur Google.</li><li>1998 sur Google Maps.</li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a687c25 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a687c25" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-029e06e" data-id="029e06e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-06253d4 elementor-widget elementor-widget-image" data-id="06253d4" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzg2IiB2aWV3Qm94PSIwIDAgNzY4IDM4NiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="386" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-cumulees-sur-un-mois-sur-google-et-google-maps-768x386.jpg" class="attachment-medium_large size-medium_large wp-image-62606" alt="Nombre de vues cumulées sur 1 mois sur Google et Google Maps - Podologiesport" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-cumulees-sur-un-mois-sur-google-et-google-maps-768x386.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-cumulees-sur-un-mois-sur-google-et-google-maps-300x151.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-cumulees-sur-un-mois-sur-google-et-google-maps.jpg 852w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Nombre de vues cumulées sur 1 mois sur Google et Google Maps - Podologiesport- Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e9d3619 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e9d3619" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21091e1" data-id="21091e1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1a281da elementor-widget elementor-widget-heading" data-id="1a281da" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">2. Nombre d'actions des internautes</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b5119ed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b5119ed" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-901560b" data-id="901560b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-238a560 elementor-widget elementor-widget-text-editor" data-id="238a560" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Ces 5 008 vues cumulées ont généré 123 actions</strong> de la part des internautes :</p><ul><li>55 visites du site<i>.</i></li><li>23 demandes d’itinéraire.</li><li>45 appels téléphoniques directs.</li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2423272 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2423272" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcc357e" data-id="dcc357e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-76b6f31 elementor-widget elementor-widget-image" data-id="76b6f31" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzgyIiB2aWV3Qm94PSIwIDAgNzY4IDM4MiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="382" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-actions-des-internautes-podologiesport-mourad-chahlafi-768x382.jpg" class="attachment-medium_large size-medium_large wp-image-62614" alt="Nombre d'actions des internautes-podologiesport- Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-actions-des-internautes-podologiesport-mourad-chahlafi-768x382.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-actions-des-internautes-podologiesport-mourad-chahlafi-300x149.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-actions-des-internautes-podologiesport-mourad-chahlafi.jpg 846w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Nombre d'actions des internautes-podologiesport- Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-847e42a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="847e42a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-255ea33" data-id="255ea33" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e0f60c8 elementor-widget elementor-widget-heading" data-id="e0f60c8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">3. Nombre de vues des photos de la fiche Google My Business</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bff682d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bff682d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-291e457" data-id="291e457" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-85421e2 elementor-widget elementor-widget-text-editor" data-id="85421e2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Les photos ont cumulé 13 900 vues en un mois.</strong></p><p>Elles enregistrent également 883 % de vues supplémentaires par rapport aux établissements similaires</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-455040b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="455040b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65a435b" data-id="65a435b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1ffc607 elementor-widget elementor-widget-image" data-id="1ffc607" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzE1IiB2aWV3Qm94PSIwIDAgNzY4IDMxNSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="315" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-des-photos-podologiesport-mourad-chahlafi-768x315.jpg" class="attachment-medium_large size-medium_large wp-image-62630" alt="Nombre de vues de photos - podologiesport- Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-des-photos-podologiesport-mourad-chahlafi-768x315.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-des-photos-podologiesport-mourad-chahlafi-300x123.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/nombre-de-vues-des-photos-podologiesport-mourad-chahlafi.jpg 867w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Nombre de vues de photos - podologiesport - Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0b99b41 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0b99b41" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b59b4f" data-id="3b59b4f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dc8097d elementor-widget elementor-widget-heading" data-id="dc8097d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">4. Mode de recherche du site podologiesport.fr</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cb0d164 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cb0d164" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc4c0c1" data-id="bc4c0c1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-153500c elementor-widget elementor-widget-text-editor" data-id="153500c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le site <em>podologiesport.fr</em> a été trouvé sur Google principalement de deux façons :</p><ul><li>La recherche directe.</li><li>La découverte.</li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-823d914 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="823d914" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaf51e1" data-id="eaf51e1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3f2d26a elementor-widget elementor-widget-heading" data-id="3f2d26a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">La recherche directe</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f7a07b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f7a07b6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cfff6e" data-id="7cfff6e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dabf4ea elementor-widget elementor-widget-text-editor" data-id="dabf4ea" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le site <em>podologiesport.fr</em> a été trouvé sur Google par <strong>420 internautes</strong>, soit<strong> 10,1 % de l’ensemble des recherches</strong>, grâce à une requête directe sur le nom du praticien ou l’adresse de son entreprise.</p><blockquote><p>La requête tapée par les internautes est « mourad chahlafi ».</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d4b6049 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d4b6049" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636ad90" data-id="636ad90" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aaabee3 elementor-widget elementor-widget-image" data-id="aaabee3" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTU3IiB2aWV3Qm94PSIwIDAgMzAwIDE1NyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="157" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-de-recherche-directe-podologiesport-mourad-chahlafi-300x157.jpg" class="attachment-medium size-medium wp-image-62667" alt="Mode de recherche directe - podologiesport- Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-de-recherche-directe-podologiesport-mourad-chahlafi-300x157.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-de-recherche-directe-podologiesport-mourad-chahlafi-768x403.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-de-recherche-directe-podologiesport-mourad-chahlafi.jpg 830w" data-sizes="(max-width: 300px) 100vw, 300px"/><figcaption class="widget-image-caption wp-caption-text">Recherche directe - podologiesport - Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5c667e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c667e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2128005" data-id="2128005" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d8cb934 elementor-widget elementor-widget-heading" data-id="d8cb934" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">La découverte</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-871fd78 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="871fd78" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f546232" data-id="f546232" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fa21f91 elementor-widget elementor-widget-text-editor" data-id="fa21f91" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Bien plus intéressant en termes de visibilité, le site <em>podologiesport.fr</em>a été trouvé par <strong>3 744 internautes</strong>, soit <strong>89,70 % des recherches</strong>, grâce à des requêtes liées à une catégorie, un produit ou un service proposé par le praticien.</p><blockquote><p>Les principales requêtes tapées par les internautes sont « podologue lille », « pédicure lille », « podologue sport lille » et « cupping therapy lille ».</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f6d33aa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f6d33aa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c58b417" data-id="c58b417" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ea0067b elementor-widget elementor-widget-image" data-id="ea0067b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMTYxIiB2aWV3Qm94PSIwIDAgMzAwIDE2MSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="161" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-decouverte-podologiesport-mourad-chahlafi--300x161.jpg" class="attachment-medium size-medium wp-image-62666" alt="Mode découverte - podologiesport - Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-decouverte-podologiesport-mourad-chahlafi--300x161.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-decouverte-podologiesport-mourad-chahlafi--768x413.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/mode-decouverte-podologiesport-mourad-chahlafi-.jpg 826w" data-sizes="(max-width: 300px) 100vw, 300px"/><figcaption class="widget-image-caption wp-caption-text">Mode découverte - podologiesport - Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d2fb32e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2fb32e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bed3bf1" data-id="bed3bf1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b51cffb elementor-widget elementor-widget-heading" data-id="b51cffb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">5. Le Knowledge Panel de Mourad Chahlafi</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-80f552a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80f552a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-067b23c" data-id="067b23c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9a8d703 elementor-widget elementor-widget-text-editor" data-id="9a8d703" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Knowledge Panel</strong> de Mourad Chahlafi, également appelé <strong>panneau de connaissances</strong>, apparaît désormais sur Google lorsque l’on saisit la requête « mourad chahlafi lille ».</p><p>Ce panneau s’affiche :</p><ul><li><p>Sur desktop : dans la colonne de droite des résultats de recherche.</p></li><li><p>Sur mobile : en première position, avant les résultats classiques.</p></li></ul><blockquote><p>Les informations présentées dans ce Knowledge Panel proviennent directement du contenu optimisé de sa fiche Google My Business.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9d30808 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9d30808" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df3d38" data-id="2df3d38" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-06bfb12 elementor-widget elementor-widget-image" data-id="06bfb12" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMjkiIGhlaWdodD0iMzAwIiB2aWV3Qm94PSIwIDAgMjI5IDMwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="229" height="300" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/fiche-google-my-business-mourad-chahlafi-cabinet-sebastopol-229x300.jpg" class="attachment-medium size-medium wp-image-62323" alt="Fiche Google My Business - Mourad Chahlafi - Cabinet Sébastopol" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/fiche-google-my-business-mourad-chahlafi-cabinet-sebastopol-229x300.jpg 229w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/fiche-google-my-business-mourad-chahlafi-cabinet-sebastopol.jpg 611w" data-sizes="(max-width: 229px) 100vw, 229px"/><figcaption class="widget-image-caption wp-caption-text">Knowledge panel - Mourad Chahlafi</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e3eb6c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3eb6c5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edb8545" data-id="edb8545" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fbdbb9e elementor-widget elementor-widget-heading" data-id="fbdbb9e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">6. La vitesse d'affichage de la page d'accueil</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-239f488 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="239f488" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a026f37" data-id="a026f37" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c67139 elementor-widget elementor-widget-text-editor" data-id="4c67139" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>vitesse d’affichage</strong> joue un rôle essentiel dans l’expérience utilisateur et dans la réduction du taux de rebond.</p><p>Lorsque j’ai commencé à travailler sur le site de mon client, la page d’accueil se chargeait en <strong>8,1 secondes</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bd8ea74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bd8ea74" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac5c78" data-id="7ac5c78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a8a010d elementor-widget elementor-widget-image" data-id="a8a010d" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDM1IiB2aWV3Qm94PSIwIDAgNzY4IDQzNSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="435" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-initiale-podologiesport-768x435.jpg" class="attachment-medium_large size-medium_large wp-image-62700" alt="Vitesse affichage initiale - podologiesport - GTmetrix" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-initiale-podologiesport-768x435.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-initiale-podologiesport-300x170.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-initiale-podologiesport-1024x580.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-initiale-podologiesport-1536x870.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-initiale-podologiesport.jpg 1628w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Vitesse d'affichage initiale - podologiesport - Gtmetrix</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b547ada elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b547ada" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67389ed" data-id="67389ed" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1c37e19 elementor-widget elementor-widget-text-editor" data-id="1c37e19" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Après plusieurs optimisations, j’ai réussi à réduire ce temps à <strong>1,7 seconde</strong> selon <span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://bernard-sperandio.fr/gtmetrix-comment-lutiliser-le-guide-complet-2021/">GTmetrix</a></strong>.</span> </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-03e484e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="03e484e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-722d20e" data-id="722d20e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ae8d69b elementor-widget elementor-widget-image" data-id="ae8d69b" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDQxIiB2aWV3Qm94PSIwIDAgNzY4IDQ0MSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="441" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-apres-optimisation-podologiesport-768x441.jpg" class="attachment-medium_large size-medium_large wp-image-62699" alt="Vitesse affichage après optimisation - podologiesport - GTmetrix" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-apres-optimisation-podologiesport-768x441.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-apres-optimisation-podologiesport-300x172.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-apres-optimisation-podologiesport-1024x589.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-apres-optimisation-podologiesport-1536x883.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/vitesse-affichage-apres-optimisation-podologiesport.jpg 1606w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Vitesse d'affichage après optimisation - podologiesport - GTmetrix</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-10b4964 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="10b4964" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-721fd34" data-id="721fd34" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-60b95a0 elementor-widget elementor-widget-heading" data-id="60b95a0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">7. Positionnement dans Google Images</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9435768 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9435768" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e493985" data-id="e493985" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dab5e75 elementor-widget elementor-widget-text-editor" data-id="dab5e75" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le site <em>podologiesport.fr</em> apparaît déjà en bonne position, dans Google Images, pour la requête :</p><ul><li>« cupping therapy lille » : <strong>1, 2 et 8 ème position.</strong></li><li>« podologue sport lille » :<strong> 10, 14 et 17 ème position.</strong></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-34d80f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34d80f3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64eb6df" data-id="64eb6df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f97f3d5 elementor-widget elementor-widget-image" data-id="f97f3d5" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMjE3IiB2aWV3Qm94PSIwIDAgNzY4IDIxNyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="217" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-images-podologiesport-mourad-chahlafi-768x217.jpg" class="attachment-medium_large size-medium_large wp-image-62739" alt="Google Images - podologiesport - Mourad Chahlafi" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-images-podologiesport-mourad-chahlafi-768x217.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-images-podologiesport-mourad-chahlafi-300x85.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-images-podologiesport-mourad-chahlafi-1024x289.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-images-podologiesport-mourad-chahlafi-1536x434.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-images-podologiesport-mourad-chahlafi.jpg 1879w" data-sizes="(max-width: 768px) 100vw, 768px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8aeb261 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8aeb261" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a6454a" data-id="9a6454a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7b361cd elementor-widget elementor-widget-text-editor" data-id="7b361cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La position actuelle (57ᵉ) sur la requête « pédicure lille », que ce soit dans Google Images ou dans les résultats classiques, peut sembler décevante.</p><p>Cependant, cette situation est logique : à ce jour, c’est la seule page du site que Googlebot n’a pas encore revisitée depuis mes optimisations. <br/>Une fois le crawl effectué, son classement devrait naturellement s’améliorer.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fd92c35 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd92c35" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-416c430" data-id="416c430" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-58aaa5c elementor-widget elementor-widget-image" data-id="58aaa5c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDMwIiB2aWV3Qm94PSIwIDAgNzY4IDQzMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="430" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/date-derniere-visite-googlebot-768x430.jpg" class="attachment-medium_large size-medium_large wp-image-62752" alt="Date dernière visite Googlebot" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/date-derniere-visite-googlebot-768x430.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/date-derniere-visite-googlebot-300x168.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/date-derniere-visite-googlebot-1024x573.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/date-derniere-visite-googlebot.jpg 1398w" data-sizes="(max-width: 768px) 100vw, 768px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-63f55c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63f55c6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50c8cc6" data-id="50c8cc6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-25ac082 elementor-widget elementor-widget-heading" data-id="25ac082" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">8. Le positionnement de Mourad Chahlafi dans le Pack local de Google</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-72a52b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72a52b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68cf8f8" data-id="68cf8f8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c81a25a elementor-widget elementor-widget-text-editor" data-id="c81a25a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>pack local de Google</strong> affiche les résultats d’entreprises locales lorsqu’un internaute saisit une requête à caractère local.</p><p>Une requête locale est, généralement composée :</p><ul><li>D’un produit ou service.</li><li>D’un nom de ville ou de région.</li><li>Ou d’un terme géographique comme « à proximité », « proche de », « autour de », etc.</li></ul><blockquote><p>Dans le cas présent, la requête locale est « podologue Lille »</p></blockquote><p>Actuellement, <strong>Mourad Chahlafi apparaît en 2ᵉ position dans le pack local de Google. </strong></p><blockquote><p>Comme pour les résultats naturels, la position dans le pack local n’est jamais figée.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9d9abb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9d9abb5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c27442" data-id="4c27442" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d0d4260 elementor-widget elementor-widget-image" data-id="d0d4260" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI1MDAiIGhlaWdodD0iNTAwIiB2aWV3Qm94PSIwIDAgNTAwIDUwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" width="500" height="500" decoding="async" data-src="https://bernard-sperandio.fr/wp-content/uploads/elementor/thumbs/pack-local-google-podologue-lille-phvu5hd64x4zhqd13diimab0vq4g58fnhrt0xmk0aw.jpg" title="Pack local Google – podologue Lille" alt="Pack local Google - podologue Lille" loading="lazy"/><figcaption class="widget-image-caption wp-caption-text">Pack local Google- podologue lille</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eccf42a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eccf42a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a535dd8" data-id="a535dd8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-916557b elementor-widget elementor-widget-text-editor" data-id="916557b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Mon client apparaît également dans le pack local de Google sur d’autres requêtes, mais pas encore dans le Top 3, zone qui concentre la majorité des clics.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fe91dca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fe91dca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeee754" data-id="aeee754" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-563fd80 elementor-widget elementor-widget-heading" data-id="563fd80" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">9. Le positionnement de Mourad Chahlafi dans Google Maps</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9f3a854 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9f3a854" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba2bb79" data-id="ba2bb79" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-780bdeb elementor-widget elementor-widget-text-editor" data-id="780bdeb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Maps</strong> est un service de cartographie en ligne proposé gratuitement par Google. <br/>Il permet aux internautes de visualiser, identifier et localiser facilement une entreprise.</p><p>Un résultat dans Google Maps s’affiche soit par :</p><ul><li>Le nom de l’entreprise (<em>Mourad Chahlafi</em>).</li><li>Une requête locale (<em>podologue Lille</em>).</li></ul><p>Actuellement, <b>Mourad Chahlafi apparait en 2 ème position pour la requête « podologue Lille » dans Google Maps.</b></p><blockquote><p>Comme pour les résultats naturels, la position dans Google Maps n’est jamais figée.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3353a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3353a1a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-777fbc6" data-id="777fbc6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a1123dc elementor-widget elementor-widget-image" data-id="a1123dc" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzk0IiB2aWV3Qm94PSIwIDAgNzY4IDM5NCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="394" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-maps-podologue-lille-768x394.jpg" class="attachment-medium_large size-medium_large wp-image-62854" alt="Google Maps - Podologue Lille" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-maps-podologue-lille-768x394.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-maps-podologue-lille-300x154.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/google-maps-podologue-lille.jpg 808w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Google Maps - podologue lille</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1059fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1059fa3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c1b05f" data-id="3c1b05f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c6e065d elementor-widget elementor-widget-text-editor" data-id="c6e065d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Mon client est aussi positionné dans Google Maps, pour d’autres requêtes, mais pas dans le TOP 3, graal en termes de taux de clics.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-680e937 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="680e937" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e790ad1" data-id="e790ad1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e2482ed elementor-widget elementor-widget-heading" data-id="e2482ed" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">10. Le positionnement de Mourad Chahlafi dans les pages de résultats de Google</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e3217c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3217c5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-697eef6" data-id="697eef6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-00a30f1 elementor-widget elementor-widget-text-editor" data-id="00a30f1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Actuellement, le site <em>podologiesport.fr</em> se positionne en <strong>4ᵉ place</strong> dans les résultats naturels locaux de Google pour la requête « cupping therapy lille ».</p><p>C’est une performance solide, puisqu’il apparaît en première page, zone qui concentre l’essentiel de la visibilité. <br/>Les trois premières positions sont occupées par Facebook et Instagram, des plateformes très puissantes sur ce type de requête, ce qui rend leur dépassement naturellement plus difficile.</p><blockquote><p>Comme pour les résultats naturels des moteurs de recherches, la position n’est aussi jamais figée.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7761012 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7761012" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e263f1" data-id="3e263f1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8c103f8 elementor-widget elementor-widget-image" data-id="8c103f8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNjQ3IiB2aWV3Qm94PSIwIDAgNzY4IDY0NyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="647" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/cupping-therapy-lille-serp-google-768x647.jpg" class="attachment-medium_large size-medium_large wp-image-62884" alt="Positionnement SERP Google - cupping therapy Lille" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/cupping-therapy-lille-serp-google-768x647.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/cupping-therapy-lille-serp-google-300x253.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/cupping-therapy-lille-serp-google.jpg 818w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Positionnement SERP Google - cupping therapy Lille</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4c4a704 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c4a704" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e1b69" data-id="75e1b69" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-19933c4 elementor-widget elementor-widget-heading" data-id="19933c4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">11. Le positionnement de Mourad Chahlafi dans les pages de résultats de Bing</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7250dfd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7250dfd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3a9654" data-id="e3a9654" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7a6061d elementor-widget elementor-widget-text-editor" data-id="7a6061d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Même si cela reste anecdotique au vu de la faible part de marché de <strong>Bing</strong> en France (environ 4 %), la page dédiée au cupping therapy à Lille apparaît en <strong>position zéro</strong> sur ce moteur de recherche.</p><p>La position 0, également appelée <em>Featured Snippet</em>, est le résultat mis en avant tout en haut de la page, au‑dessus des autres liens sponsorisés ou non. <br/>Son objectif est de répondre directement et de manière concise à la requête de l’internaute, sans nécessiter de clic.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-47ae1cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="47ae1cd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-082f37e" data-id="082f37e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6367fc5 elementor-widget elementor-widget-image" data-id="6367fc5" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNTg0IiB2aWV3Qm94PSIwIDAgNzY4IDU4NCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="584" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/position-zero-bing-cupping-therapy-lille-768x584.jpg" class="attachment-medium_large size-medium_large wp-image-62920" alt="Position zéro - Bing - Cupping therapy Lille" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/position-zero-bing-cupping-therapy-lille-768x584.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/position-zero-bing-cupping-therapy-lille-300x228.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/position-zero-bing-cupping-therapy-lille.jpg 893w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Position zéro - Bing - Cupping therapy Lille</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-09e7ba6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09e7ba6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b9f096" data-id="8b9f096" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8125c40 elementor-widget elementor-widget-heading" data-id="8125c40" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Conclusion : du zéro visibilité à des patients qualifiés</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-02a986c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="02a986c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b843d1a" data-id="b843d1a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6c08bba elementor-widget elementor-widget-text-editor" data-id="6c08bba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Grâce à la rédaction d’un contenu SEO local et à la mise en place de plusieurs optimisations On‑Page prioritaires, le site <span tabindex="0" role="button" data-url="https://podologiesport.fr" aria-label="podologiesport.fr, vous serez amené(e) à podologiesport.fr">podologiesport.fr </span> est sorti de l’invisibilité. <br/>Il apparaît désormais dans le pack local de Google, dans Google Maps et en première page des résultats naturels pour les requêtes « Podologue Lille » et « cupping therapy Lille ».</p><p>🎯 Les objectifs du client ont été atteints, <strong data-start="7509" data-end="7527">sans publicité</strong>, uniquement grâce au SEO.</p><p>Pour aller plus loin et accélérer encore le classement, j’ai recommandé de :</p><ul><li><p>Scinder la page “podologie” en trois pages distinctes : podologie classique, podologie du sport et podologie pédiatrique,</p></li><li><p>Créer une véritable page “Contact”,</p></li><li><p>Refondre entièrement la homepage,</p></li><li><p>Réaliser un audit UX afin de réduire le taux de rebond et d’améliorer le taux de conversion.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8233448 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8233448" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd58db6" data-id="bd58db6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-15bfe05 elementor-widget elementor-widget-heading" data-id="15bfe05" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Verbatim client</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-05a3606 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05a3606" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90a6f39" data-id="90a6f39" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-996ce61 elementor-widget elementor-widget-image" data-id="996ce61" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNzkiIGhlaWdodD0iMzAwIiB2aWV3Qm94PSIwIDAgMTc5IDMwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="179" height="300" data-src="https://bernard-sperandio.fr/wp-content/uploads/2021/12/mourad-chahlafi-179x300.jpg" class="attachment-medium size-medium wp-image-62944" alt="Mourad Chahlafi - Pédicure - Podologue - Lille" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2021/12/mourad-chahlafi-179x300.jpg 179w, https://bernard-sperandio.fr/wp-content/uploads/2021/12/mourad-chahlafi.jpg 424w" data-sizes="(max-width: 179px) 100vw, 179px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ecf4dec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ecf4dec" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92799d3" data-id="92799d3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-289046a elementor-widget elementor-widget-text-editor" data-id="289046a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p>Bernard Sperandio a répondu à toutes mes attentes en me faisant, enfin, apparaitre sur Google.<br/>Ma visibilité a eu pour conséquence directe immédiate de recevoir des appels téléphoniques de futurs patients alors que précédemment, tout se passait à 100% sur Doctolib.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1efcc29 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1efcc29" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-003df20" data-id="003df20" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f292f9d elementor-widget elementor-widget-heading" data-id="f292f9d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Qui suis-je ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e400ce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e400ce2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf3013" data-id="6bf3013" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e87144c elementor-widget elementor-widget-text-editor" data-id="e87144c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Je m’appelle <strong data-start="8780" data-end="8801">Bernard Sperandio</strong>, <strong data-start="8803" data-end="8845">consultant SEO / SXO freelance à Douai</strong>, près de Lille (Hauts-de-France).<br data-start="8879" data-end="8882"/>J’aide les <strong data-start="8893" data-end="8948">artisans, TPE, commerçants, indépendants et professions libérales</strong> à améliorer leur visibilité sur Google grâce à des <strong data-start="9000" data-end="9041">stratégies SEO locales personnalisées</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4629b066 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4629b066" data-element_type="section" data-settings="{"background_background":"gradient"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-461095c4" data-id="461095c4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-33863434 elementor-widget elementor-widget-text-editor" data-id="33863434" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Vous souhaitez, vous aussi, apparaître sur Google et attirer plus 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