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<span class="elementor-headline-dynamic-text elementor-headline-text-active">Glossaire SEO / SXO</span>
</span></h2></div></div><div class="elementor-element elementor-element-272c156 elementor-widget elementor-widget-text-editor" data-id="272c156" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Vous débutez en référencement naturel ?<br/>Ce <strong>glossaire SEO / SXO</strong> vous aide à comprendre facilement les termes, jargons et acronymes essentiels du <strong>SEO</strong> et de l’<strong>UX</strong>. <br/>Familiarisez-vous avec les notions clés pour mieux maîtriser le monde du référencement.</p></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-46014fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="46014fb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1659d9f" data-id="1659d9f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4f38323 elementor-widget elementor-widget-heading" data-id="4f38323" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">A</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ab51a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ab51a82" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c56d4d2" data-id="c56d4d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b42e55b elementor-widget elementor-widget-heading" data-id="b42e55b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">A/B Testing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d66abd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d66abd2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6439d5b" data-id="6439d5b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cd7a56f elementor-widget elementor-widget-text-editor" data-id="cd7a56f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>A/B testing</strong> consiste à comparer deux versions d’une même page web pour voir laquelle fonctionne le mieux (<em>par exemple, laquelle génère le plus de clics ou de ventes</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-51f3bb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51f3bb0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd998fb" data-id="cd998fb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-157cdb1 elementor-widget elementor-widget-heading" data-id="157cdb1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Adresse IP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-efb2a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efb2a49" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d0a02c" data-id="1d0a02c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6d88253 elementor-widget elementor-widget-text-editor" data-id="6d88253" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>adresse IP</strong> est un ensemble de chiffres qui permet d’identifier un appareil connecté à Internet (<em>ordinateur, smartphone, etc</em>.).<br data-start="649" data-end="652"/>Elle sert à localiser l’appareil et à acheminer correctement les données lors de la navigation.<br data-start="747" data-end="750"/>Selon la connexion, une IP peut être fixe (toujours la même) ou changeante.<br data-start="825" data-end="828"/>Si un appareil passe par un serveur proxy, c’est l’adresse IP du serveur qui apparaît.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-30eb62b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="30eb62b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4887145" data-id="4887145" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-df23174 elementor-widget elementor-widget-heading" data-id="df23174" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Affiliation</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-76676da elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76676da" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af87cb4" data-id="af87cb4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7cfb354 elementor-widget elementor-widget-text-editor" data-id="7cfb354" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="942" data-end="1223">L’<strong>affiliation</strong> est un système dans lequel un site ou un créateur de contenu recommande les produits d’une marque.<br data-start="1054" data-end="1057"/>Lorsque quelqu’un clique sur le lien d’affiliation et réalise une action (<em>achat, inscription…</em>), l’affilié reçoit une commission.<br data-start="1185" data-end="1188"/>C’est un modèle gagnant-gagnant :</p><ul data-start="1224" data-end="1333"><li data-start="1224" data-end="1275"><p data-start="1226" data-end="1275">l’annonceur paie uniquement pour les résultats,</p></li><li data-start="1276" data-end="1333"><p data-start="1278" data-end="1333">l’affilié peut gagner de l’argent grâce à son audience.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-aacfadf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aacfadf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60344ea" data-id="60344ea" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c6a67a1 elementor-widget elementor-widget-heading" data-id="c6a67a1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Algorithme</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-719cfe9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="719cfe9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c896cf3" data-id="c896cf3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4d48bde elementor-widget elementor-widget-text-editor" data-id="4d48bde" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1374" data-end="1535">Un <strong>algorithme</strong>, pour les moteurs de recherche comme Google, est un ensemble de règles qui détermine l’ordre d’apparition des résultats.<br data-start="1508" data-end="1511"/>Il analyse notamment :</p><ul data-start="1536" data-end="1757"><li data-start="1536" data-end="1562"><p data-start="1538" data-end="1562">la qualité du contenu,</p></li><li data-start="1563" data-end="1581"><p data-start="1565" data-end="1581">les mots-clés,</p></li><li data-start="1582" data-end="1596"><p data-start="1584" data-end="1596">les liens,</p></li><li data-start="1597" data-end="1620"><p data-start="1599" data-end="1620">la vitesse du site,</p></li><li data-start="1621" data-end="1757"><p data-start="1623" data-end="1757">l’expérience utilisateur.</p></li></ul><p data-start="1623" data-end="1757">Ces algorithmes évoluent constamment. Les comprendre aide à mieux optimiser un site pour le référencement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7901b11 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7901b11" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a08b81" data-id="5a08b81" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8315ff4 elementor-widget elementor-widget-heading" data-id="8315ff4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Allow</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9e84203 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9e84203" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8345e7" data-id="f8345e7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4f63645 elementor-widget elementor-widget-text-editor" data-id="4f63645" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La directive « <strong>Allow</strong> », dans un fichier robots.txt, indique aux robots des moteurs de recherche qu’ils peuvent accéder à certaines pages ou dossiers d’un site.<br data-start="1930" data-end="1933"/>Elle s’utilise souvent avec « Disallow » pour préciser ce qui doit être indexé ou non.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1043d03 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1043d03" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4d8032" data-id="d4d8032" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9b9ce2b elementor-widget elementor-widget-heading" data-id="9b9ce2b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Amazon SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d842f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d842f41" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cff2570" data-id="cff2570" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-00eaec2 elementor-widget elementor-widget-text-editor" data-id="00eaec2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2059" data-end="2205">L’<a href="https://bernard-sperandio.fr/amazon-seo/"><span style="color: #0000ff;"><strong>Amazon SEO</strong></span></a>, également appelé <strong>ASO</strong> (<em>Amazon Store Optimization</em>), désigne les techniques permettant d’améliorer le classement d’un produit dans les résultats de recherche Amazon.<br data-start="2184" data-end="2187"/>Cela passe par :</p><ul data-start="2206" data-end="2408"><li data-start="2206" data-end="2247"><p data-start="2208" data-end="2247">un titre clair et riche en mots-clés,</p></li><li data-start="2248" data-end="2277"><p data-start="2250" data-end="2277">une description complète,</p></li><li data-start="2278" data-end="2305"><p data-start="2280" data-end="2305">des visuels de qualité,</p></li><li data-start="2306" data-end="2408"><p data-start="2308" data-end="2408">des avis clients positifs.</p></li></ul><p data-start="2308" data-end="2408">Une bonne optimisation augmente la visibilité du produit et les ventes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8d549d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d549d6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68a413c" data-id="68a413c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2840bd9 elementor-widget elementor-widget-heading" data-id="2840bd9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">AMP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6125dae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6125dae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39c50ac" data-id="39c50ac" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-84b399b elementor-widget elementor-widget-text-editor" data-id="84b399b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>AMP</strong> (<em>Accelerated Mobile Pages)</em> est une technologie créée par Google pour rendre les pages web beaucoup plus rapides sur mobile.<br data-start="2555" data-end="2558"/>Elle utilise un code allégé et optimise les images et vidéos, ce qui améliore l’expérience utilisateur.<br data-start="2661" data-end="2664"/>Les pages AMP peuvent aussi être mises en avant dans les résultats de recherche mobiles.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fa87ca1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fa87ca1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c4d9ef" data-id="5c4d9ef" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-09b1875 elementor-widget elementor-widget-heading" data-id="09b1875" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Analyse de la concurrence SXO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-42ee7d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="42ee7d6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad1d322" data-id="ad1d322" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8ff5e8c elementor-widget elementor-widget-text-editor" data-id="8ff5e8c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>analyse concurrentielle SXO</strong>, (<em>Search eXperience Optimization) </em>consiste à étudier les sites concurrents pour comprendre :</p><ul data-start="2895" data-end="3146"><li data-start="2895" data-end="2915"><p data-start="2897" data-end="2915">leurs mots-clés,</p></li><li data-start="2916" data-end="2944"><p data-start="2918" data-end="2944">leur qualité de contenu,</p></li><li data-start="2945" data-end="2964"><p data-start="2947" data-end="2964">leur structure,</p></li><li data-start="2965" data-end="2982"><p data-start="2967" data-end="2982">leur vitesse,</p></li><li data-start="2983" data-end="3146"><p data-start="2985" data-end="3146">leur expérience utilisateur.</p></li></ul><p data-start="2985" data-end="3146">L’objectif : identifier ce qui fonctionne chez eux pour améliorer son propre site et se démarquer dans les résultats de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-db2c03e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="db2c03e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de17849" data-id="de17849" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f1e0ab elementor-widget elementor-widget-heading" data-id="5f1e0ab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Analyse SWOT</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4eaaf74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4eaaf74" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdab1e8" data-id="bdab1e8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-64c0472 elementor-widget elementor-widget-text-editor" data-id="64c0472" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3175" data-end="3211">La <strong>méthode SWOT</strong> permet d’évaluer :</p><ul data-start="3212" data-end="3456"><li data-start="3212" data-end="3243"><p data-start="3214" data-end="3243"><strong data-start="3214" data-end="3219">S</strong>trengths : les forces,</p></li><li data-start="3244" data-end="3280"><p data-start="3246" data-end="3280"><strong data-start="3246" data-end="3251">W</strong>eaknesses : les faiblesses,</p></li><li data-start="3281" data-end="3322"><p data-start="3283" data-end="3322"><strong data-start="3283" data-end="3288">O</strong>pportunities : les opportunités,</p></li><li data-start="3323" data-end="3456"><p data-start="3325" data-end="3456"><strong data-start="3325" data-end="3330">T</strong>hreats : les menaces.</p></li></ul><p data-start="3325" data-end="3456">C’est un outil d’aide à la décision pour construire une stratégie adaptée et identifier les priorités.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-063e02c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="063e02c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61554c3" data-id="61554c3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c6cc174 elementor-widget elementor-widget-heading" data-id="c6cc174" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Ancre de lien</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f83e2b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f83e2b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-272d6af" data-id="272d6af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-48bcf12 elementor-widget elementor-widget-text-editor" data-id="48bcf12" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’a<strong>ncre de lien</strong> (<em>anchor text</em>) est le texte sur lequel on clique pour accéder à un lien.<br data-start="3573" data-end="3576"/>Exemple : <em data-start="3586" data-end="3602">En savoir plus</em>. </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5027772 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5027772" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4d3dd9" data-id="e4d3dd9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1df0cb5 elementor-widget elementor-widget-heading" data-id="1df0cb5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Annuaire web</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d39cd9f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d39cd9f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5c2024" data-id="e5c2024" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f22ea38 elementor-widget elementor-widget-text-editor" data-id="f22ea38" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>annuaire web</strong> est un site qui répertorie d’autres sites classés par catégories.<br data-start="3713" data-end="3716"/>Ils étaient très utilisés avant l’arrivée des moteurs de recherche modernes.<br data-start="3792" data-end="3795"/>Aujourd’hui, certains annuaires spécialisés restent utiles, mais leur impact est limité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-51c116f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51c116f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd82d80" data-id="cd82d80" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a51d4e7 elementor-widget elementor-widget-heading" data-id="a51d4e7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Appel à l'action</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-00b0de6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="00b0de6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-421b170" data-id="421b170" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-20ea52c elementor-widget elementor-widget-text-editor" data-id="20ea52c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Acronyme de « <strong>Call-to-Action</strong> » en anglais, ou en français par <strong>Appel à l’action, </strong>le <strong>CTA</strong> est un bouton ou un lien qui invite l’utilisateur à agir : <em data-start="4005" data-end="4014">Acheter</em>, <em data-start="4016" data-end="4028">S’inscrire</em>, <em data-start="4030" data-end="4043">Télécharger</em>…<br data-start="4044" data-end="4047"/>Il doit être clair, visible et motivant, pour encourager la conversion.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6831ebc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6831ebc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36b9208" data-id="36b9208" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b09e39d elementor-widget elementor-widget-heading" data-id="b09e39d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Arborescence d'un site web</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a121c7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a121c7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1ac31b" data-id="b1ac31b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-77fbe2c elementor-widget elementor-widget-text-editor" data-id="77fbe2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>arborescence d’un site web </strong>est le plan du site, qui montre comment les pages sont organisées.<br data-start="4229" data-end="4232"/>Une bonne arborescence :</p><ul data-start="4259" data-end="4379"><li data-start="4259" data-end="4286"><p data-start="4261" data-end="4286">facilite la navigation,</p></li><li data-start="4287" data-end="4342"><p data-start="4289" data-end="4342">aide les moteurs de recherche à comprendre le site,</p></li><li data-start="4343" data-end="4379"><p data-start="4345" data-end="4379">améliore l’expérience utilisateur.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-421214a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="421214a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad992b6" data-id="ad992b6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3f2267a elementor-widget elementor-widget-heading" data-id="3f2267a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Attribut ALT</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a9f3777 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a9f3777" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eb7caa" data-id="1eb7caa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e266df elementor-widget elementor-widget-text-editor" data-id="4e266df" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>attribut ALT</strong> (<em>texte alternatif</em>), appelé abusivement <strong>balise ALT</strong>, est une description textuelle d’une image.<br data-start="4804" data-end="4807"/>Il est essentiel pour :</p><ul data-start="4833" data-end="5019"><li data-start="4833" data-end="4872"><p data-start="4835" data-end="4872">l’accessibilité (lecteurs d’écran),</p></li><li data-start="4873" data-end="4905"><p data-start="4875" data-end="4905">le référencement des images,</p></li><li data-start="4906" data-end="5019"><p data-start="4908" data-end="5019">l’affichage si l’image ne charge pas.</p></li></ul><p data-start="4908" data-end="5019">Idéalement, il doit être court (moins de 125 caractères) et descriptif.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-62db87c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62db87c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5668aaa" data-id="5668aaa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-907f334 elementor-widget elementor-widget-heading" data-id="907f334" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Attribut Title</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1c21755 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c21755" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299eb85" data-id="299eb85" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c006dde elementor-widget elementor-widget-text-editor" data-id="c006dde" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L<strong>‘attribut Title</strong>, également appelé <strong>attribut Titre</strong>, affiche une info-bulle au survol d’un élément (<em>comme un lien</em>).<br data-start="5129" data-end="5132"/>Il apporte un complément d’information mais n’a aucun impact sur le SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9e1e2e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9e1e2e6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4b1073" data-id="e4b1073" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5e08ac4 elementor-widget elementor-widget-heading" data-id="5e08ac4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Audit SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7b21a6d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7b21a6d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6246c9" data-id="e6246c9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-235a817 elementor-widget elementor-widget-text-editor" data-id="235a817" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="5230" data-end="5353">Un audit SEO est une analyse complète d’un site pour identifier ce qui peut améliorer son référencement.<br data-start="5334" data-end="5337"/>Il porte sur :</p><ul data-start="5354" data-end="5545"><li data-start="5354" data-end="5372"><p data-start="5356" data-end="5372">les mots-clés,</p></li><li data-start="5373" data-end="5388"><p data-start="5375" data-end="5388">le contenu,</p></li><li data-start="5389" data-end="5406"><p data-start="5391" data-end="5406">la technique,</p></li><li data-start="5407" data-end="5424"><p data-start="5409" data-end="5424">la structure,</p></li><li data-start="5425" data-end="5444"><p data-start="5427" data-end="5444">la concurrence,</p></li><li data-start="5445" data-end="5545"><p data-start="5447" data-end="5545">les backlinks.</p></li></ul><p data-start="5447" data-end="5545">À la fin, des recommandations sont fournies pour optimiser la visibilité du site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c95a99b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c95a99b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-097c239" data-id="097c239" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f10e046 elementor-widget elementor-widget-heading" data-id="f10e046" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Audit SXO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b0dae1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0dae1c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6bcc46" data-id="a6bcc46" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e4c83de elementor-widget elementor-widget-text-editor" data-id="e4c83de" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>audit SXO c</strong>ombine SEO et UX.<br data-start="5602" data-end="5605"/>Il évalue :</p><ul data-start="5619" data-end="5862"><li data-start="5619" data-end="5645"><p data-start="5621" data-end="5645">la qualité du contenu,</p></li><li data-start="5646" data-end="5678"><p data-start="5648" data-end="5678">la pertinence des mots-clés,</p></li><li data-start="5679" data-end="5697"><p data-start="5681" data-end="5697">la navigation,</p></li><li data-start="5698" data-end="5713"><p data-start="5700" data-end="5713">la vitesse,</p></li><li data-start="5714" data-end="5736"><p data-start="5716" data-end="5736">la version mobile,</p></li><li data-start="5737" data-end="5764"><p data-start="5739" data-end="5764">les aspects techniques,</p></li><li data-start="5765" data-end="5862"><p data-start="5767" data-end="5862">la concurrence.</p></li></ul><p data-start="5767" data-end="5862">Il a pour but d’améliorer l’expérience globale de recherche et la conversion.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5b00199 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b00199" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbaf6fc" data-id="fbaf6fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a47e680 elementor-widget elementor-widget-heading" data-id="a47e680" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Authority Score</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-407b0c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="407b0c6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-458f7fb" data-id="458f7fb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0016e60 elementor-widget elementor-widget-text-editor" data-id="0016e60" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<a href="https://fr.semrush.com/blog/nouvel-authority-score-metrique-resistante-manipulation/" target="_blank" rel="noopener">Authority Score</a> (<em>AS</em>) de Semrush est un indicateur utilisé par Semrush pour mesurer l’autorité d’un site.<br data-start="5978" data-end="5981"/>Il se base sur :</p><ul data-start="6000" data-end="6159"><li data-start="6000" data-end="6029"><p data-start="6002" data-end="6029">la qualité des backlinks,</p></li><li data-start="6030" data-end="6048"><p data-start="6032" data-end="6048">la popularité,</p></li><li data-start="6049" data-end="6063"><p data-start="6051" data-end="6063">le trafic,</p></li><li data-start="6064" data-end="6159"><p data-start="6066" data-end="6159">le contenu.</p></li></ul><p data-start="6066" data-end="6159">Ce score sert surtout à comparer des sites entre eux, pas comme valeur absolue.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ff2303 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ff2303" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01c3067" data-id="01c3067" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0fab548 elementor-widget elementor-widget-heading" data-id="0fab548" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Avis client</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c203f3e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c203f3e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4220d95" data-id="4220d95" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c548648 elementor-widget elementor-widget-text-editor" data-id="c548648" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong><a href="https://bernard-sperandio.fr/avis-clients-impact-referencement-local/">avis client</a></strong>, également appelé <a href="https://bernard-sperandio.fr/temoignages-client/"><strong>témoignage client</strong></a>, <strong>avis consommateur </strong>ou<b> feedback </b>est un retour laissé par une personne ayant testé un produit ou un service.<br data-start="6277" data-end="6280"/>Il peut être sous forme de texte ou de note.<br data-start="6324" data-end="6327"/>Les avis influencent fortement les décisions d’achat et jouent un rôle important dans la confiance accordée à une marque.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd14f0c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd14f0c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b97997f" data-id="b97997f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c09dd74 elementor-widget elementor-widget-heading" data-id="c09dd74" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">B</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5291f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5291f19" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f32d825" data-id="f32d825" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c5d37cc elementor-widget elementor-widget-heading" data-id="c5d37cc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Backlink</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b06ad40 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b06ad40" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a6ce28" data-id="7a6ce28" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d50bd43 elementor-widget elementor-widget-text-editor" data-id="d50bd43" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="224" data-end="236">backlink</strong> (ou lien entrant) est un lien placé sur un site A qui renvoie vers un site B.<br data-start="314" data-end="317"/>C’est important pour le SEO car chaque lien de qualité est vu comme un « vote » de confiance.<br/>Plus un site reçoit de backlinks pertinents et provenant de sites réputés, plus il a de chances d’être mieux classé dans les résultats de recherche.<br data-start="559" data-end="562"/>Important : la <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/bon-backlink-seo/">qualité du backlink</a> </span></strong>(<em>pertinence, autorité du site source</em>) compte beaucoup plus que la quantité.</p><p> </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0e41007 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0e41007" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bacc51e" data-id="bacc51e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3e8a9b1 elementor-widget elementor-widget-heading" data-id="3e8a9b1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise canonical</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ae6f25 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ae6f25" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7f8ba8" data-id="c7f8ba8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-374c139 elementor-widget elementor-widget-text-editor" data-id="374c139" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="708" data-end="728">balise canonical</strong> indique aux moteurs de recherche quelle version d’une page est la version « principale » lorsque plusieurs URL montrent le même contenu (ex. paramètres, www vs non-www).<br data-start="898" data-end="901"/>Elle évite les problèmes de contenu dupliqué et concentre l’autorité SEO sur l’URL choisie</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0514ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0514ffa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b8988" data-id="f2b8988" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4a36c57 elementor-widget elementor-widget-heading" data-id="4a36c57" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise H1</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fc330b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fc330b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9d40f9" data-id="c9d40f9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-57c8dec elementor-widget elementor-widget-text-editor" data-id="57c8dec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="1017" data-end="1030">balise H1</strong> est le titre principal d’une page HTML.<br data-start="1070" data-end="1073"/>C’est le titre le plus important pour les lecteurs et pour le référencement : il doit décrire clairement le sujet de la page.<br/>Idéalement, une page = une seule balise H1.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fcca254 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fcca254" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a7b2e" data-id="19a7b2e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-536a576 elementor-widget elementor-widget-heading" data-id="536a576" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balises Hn</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3b8ae47 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b8ae47" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7169e39" data-id="7169e39" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-275b8cd elementor-widget elementor-widget-text-editor" data-id="275b8cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong data-start="1279" data-end="1293">balises Hn</strong> structurent le contenu en titres et sous-titres (<em>H1, H2, H3… jusqu’à H6</em>).<br data-start="1367" data-end="1370"/>Elles aident les lecteurs à parcourir la page et aident les moteurs de recherche à comprendre la hiérarchie du contenu. <br/>Utiliser les niveaux de façon logique : H1 pour le titre, H2 pour les sections majeures, H3 pour les sous-sections, etc.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e55d1ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e55d1ca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71097d2" data-id="71097d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1976851 elementor-widget elementor-widget-heading" data-id="1976851" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise meta description</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9b17f2d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9b17f2d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e0c3a" data-id="f6e0c3a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c20c375 elementor-widget elementor-widget-text-editor" data-id="c20c375" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="1649" data-end="1669">meta description</strong> est un court résumé d’une page placé dans le code HTML.<br data-start="1725" data-end="1728"/>Elle n’influence pas directement le classement, mais c’est souvent le texte affiché dans les résultats de recherche.<br/>Son rôle est d’inciter au clic.<br/>Elle doit être concise, pertinente et attractive (<em>environ 150–160 caractères</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd7f571 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd7f571" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd77fc0" data-id="bd77fc0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-096a52d elementor-widget elementor-widget-heading" data-id="096a52d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise meta keywords</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6fd9770 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6fd9770" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6df027" data-id="b6df027" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c157ee3 elementor-widget elementor-widget-text-editor" data-id="c157ee3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong data-start="1988" data-end="2005">meta keywords</strong> étaient autrefois utilisées pour lister les mots-clés d’une page.<br/>Aujourd’hui, elles sont <strong data-start="2096" data-end="2109">obsolètes</strong> pour le SEO moderne (<em>les moteurs comme Google ne les utilisent plus)</em>. <br/>On privilégie le contenu réel et la structure on-page.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-72acc2a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72acc2a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a77e336" data-id="a77e336" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-142f338 elementor-widget elementor-widget-heading" data-id="142f338" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise noindex</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-32a590b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32a590b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f963618" data-id="f963618" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a73b3ad elementor-widget elementor-widget-text-editor" data-id="a73b3ad" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="2264" data-end="2282">balise noindex</strong> demande aux moteurs de recherche de ne pas indexer une page (<em>donc de ne pas l’afficher dans les résultats</em>).<br/>À utiliser pour : pages en développement, pages privées, pages dupliquées ou sans intérêt SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4111b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4111b4e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b6361f" data-id="7b6361f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d57d11d elementor-widget elementor-widget-heading" data-id="d57d11d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise Open Graph</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-613f998 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="613f998" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b5d63d" data-id="7b5d63d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f05c23d elementor-widget elementor-widget-text-editor" data-id="f05c23d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les balises <strong data-start="2527" data-end="2541">Open Graph</strong> contrôlent l’apparence d’un lien partagé sur les réseaux sociaux (<em>titre, description, image</em>). <br/>Elles n’impactent pas directement le SEO, mais améliorent la visibilité et l’attractivité des partages sur Facebook, LinkedIn, etc..</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-64a6afe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="64a6afe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95e6de8" data-id="95e6de8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-56b9eb4 elementor-widget elementor-widget-heading" data-id="56b9eb4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise schema</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-aa69085 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa69085" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cf8b9e" data-id="7cf8b9e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-71c8774 elementor-widget elementor-widget-text-editor" data-id="71c8774" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong><a href="https://bernard-sperandio.fr/meilleurs-plugins-wordpress-gratuits/">balise schema</a></strong>, également connue sous le nom <strong>balise structured data</strong>, permett de décrire précisément des éléments d’une page (<em>produit, avis, événement, recette…</em>). <br/>Elle aide les moteurs à comprendre le contenu et peuvent générer des extraits enrichis (<em>rich snippets</em>) dans les résultats de recherche, ce qui améliore la visibilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2edae15 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2edae15" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ae0238" data-id="8ae0238" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1b83617 elementor-widget elementor-widget-heading" data-id="1b83617" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise strong</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2a70d76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a70d76" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b2f0f0" data-id="8b2f0f0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2faecf1 elementor-widget elementor-widget-text-editor" data-id="2faecf1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La balise <strong data-start="3165" data-end="3175">strong</strong> signale qu’un texte est important (<em>sémantiquement</em>) — par défaut affiché en gras.<br/>Elle doit être utilisé pour souligner des éléments significatifs, pas pour « faire joli ». <br/>Elle a aussi une valeur pour l’accessibilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-af7220d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af7220d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f94454c" data-id="f94454c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-269694e elementor-widget elementor-widget-heading" data-id="269694e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Balise Title</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a3f5388 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a3f5388" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-258e7dd" data-id="258e7dd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cf007e9 elementor-widget elementor-widget-text-editor" data-id="cf007e9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="3425" data-end="3441">balise title</strong> définit le titre d’une page affiché dans l’onglet du navigateur et dans les résultats de recherche. <br/>C’est un élément SEO majeur : il doit être clair, descriptif, et contenir les mots-clés principaux sans être surchargé (<em>≈ 50–60 caractères recommandés</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2e80b2e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e80b2e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-194f933" data-id="194f933" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-234daff elementor-widget elementor-widget-heading" data-id="234daff" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Banque d'images</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-381ad3e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="381ad3e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e50c5bc" data-id="e50c5bc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9f36448 elementor-widget elementor-widget-text-editor" data-id="9f36448" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong><a href="https://bernard-sperandio.fr/20-meilleures-banques-dimages-gratuites/">banque d’images</a></strong> est une bibliothèque en ligne d’images et d’illustrations <em>(gratuites ou payantes</em>) utilisables légalement pour illustrer un site, un article ou une campagne.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-aa5b5ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa5b5ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf7b60" data-id="0cf7b60" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f7c0b0a elementor-widget elementor-widget-heading" data-id="f7c0b0a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Bing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d475d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d475d86" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8da3768" data-id="8da3768" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cbf3e32 elementor-widget elementor-widget-text-editor" data-id="cbf3e32" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="color: #0000ff;"><strong>Bing</strong> <span style="color: #333333;">est le moteur de recherche développé par Microsoft. <br/>Moins dominant que Google, mais utilisé par une part significative d’internautes. <br/>Les principes de référencement restent similaires (<em>qualité du contenu, backlinks, technique</em>).</span></span></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6cece3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cece3a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60fd36d" data-id="60fd36d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-64ea2cd elementor-widget elementor-widget-heading" data-id="64ea2cd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Bingbot</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-24accc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24accc2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca1c8f7" data-id="ca1c8f7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6bc79a2 elementor-widget elementor-widget-text-editor" data-id="6bc79a2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong data-start="4233" data-end="4244">Bingbot</strong> est le robot d’exploration (crawler) de Bing.<br/>Il parcourt les pages pour les indexer dans le moteur de recherche. <br/>Les mêmes bonnes pratiques (<em>robots.txt, sitemap, performances</em>) s’appliquent pour faciliter son travail.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8a8e42d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a8e42d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f9e53" data-id="47f9e53" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8cfe5e8 elementor-widget elementor-widget-heading" data-id="8cfe5e8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Black Hat SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd10818 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd10818" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ead32e" data-id="3ead32e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c05a724 elementor-widget elementor-widget-text-editor" data-id="c05a724" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <a href="https://bernard-sperandio.fr/black-hat-seo/"><strong>Black Hat SEO</strong></a>, (<em>référencement abusif en français</em>), regroupe des techniques de référencement qui tentent de tromper les moteurs (<em>ex. achat massif de liens, contenu caché, bourrage de mots-clés</em>). <br/>Ces méthodes peuvent produire des gains rapides mais entraînent souvent des pénalités sévères. À éviter.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bb58a80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb58a80" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aedb750" data-id="aedb750" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ef9233f elementor-widget elementor-widget-heading" data-id="ef9233f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Blog</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9b1546c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9b1546c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d8bcd4" data-id="5d8bcd4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bd03cef elementor-widget elementor-widget-text-editor" data-id="bd03cef" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/blog-seo/"><strong>blog</strong></a> </span>est un espace en ligne où l’on publie des articles régulièrement. C’est un excellent outil pour : attirer du trafic, démontrer une expertise, améliorer le SEO via du contenu ciblé et créer de l’engagement avec son audience.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-564abe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="564abe6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ae40a1" data-id="9ae40a1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c1a86e elementor-widget elementor-widget-heading" data-id="3c1a86e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Bot</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5797f00 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5797f00" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1113d11" data-id="1113d11" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b29b89e elementor-widget elementor-widget-text-editor" data-id="b29b89e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>bot</strong>, également connu sous le nom de « <strong>robot logiciel</strong> » ou simplement <strong>robot</strong>, est un programme automatisé qui effectue des tâches sur internet (<em>exploration, réponse automatique, scraping, trading, etc.</em>). <br/>Certains bots (Googlebot, Bingbot) sont indispensables ; d’autres peuvent être malveillants et doivent être contrôlés.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2a03be4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a03be4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6249b75" data-id="6249b75" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-67718c5 elementor-widget elementor-widget-heading" data-id="67718c5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Bourrage de mots-clés</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6655443 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6655443" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f074ecb" data-id="f074ecb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-607739e elementor-widget elementor-widget-text-editor" data-id="607739e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>bourrage de mots-clés</strong> (en anglais, <strong>keyword stuffing</strong>) consiste à répéter excessivement des mots-clés pour manipuler le référencement. <br/>C’est une pratique pénalisée par les moteurs : privilégie un usage naturel et utile des mots-clés dans un contenu de qualité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b61e4bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b61e4bb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d0c98b" data-id="0d0c98b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fda5f28 elementor-widget elementor-widget-heading" data-id="fda5f28" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Brand content</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1889e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1889e04" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0116d7b" data-id="0116d7b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e09c3bf elementor-widget elementor-widget-text-editor" data-id="e09c3bf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>brand content</strong>, également appelé <strong>contenu de marque</strong> en français, désigne le contenu créé pour valoriser une marque <em>(articles, vidéos, podcasts…</em>). L’objectif : informer, divertir ou inspirer l’audience pour créer de la préférence de marque sur le long terme — pas seulement vendre immédiatement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6af33f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6af33f0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3146f8d" data-id="3146f8d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ea28256 elementor-widget elementor-widget-heading" data-id="ea28256" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Budget crawl</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3c3f047 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c3f047" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c694d25" data-id="c694d25" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-134a7fd elementor-widget elementor-widget-text-editor" data-id="134a7fd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <b>budget d’exploration, </b>également appelé<strong><a href="https://bernard-sperandio.fr/budget-crawl/"> budget crawl</a></strong>, est la capacité (<em>temps/ressources</em>) allouée par un moteur de recherche pour explorer un site. <br/>Sur de très grands sites, il faut prioriser les pages essentielles (<em>sitemap, robots.txt, performances)</em> pour optimiser l’indexation.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cb59f9a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cb59f9a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f09cab1" data-id="f09cab1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-be7f090 elementor-widget elementor-widget-heading" data-id="be7f090" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Buyer persona</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4089f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4089f11" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2480792" data-id="2480792" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a4b0798 elementor-widget elementor-widget-text-editor" data-id="a4b0798" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Buyer Persona</strong> (ou « Personnage d’Acheteur » en français) est une fiche type représentant un client idéal (<em>âge, métiers, besoins, freins, objectifs</em>). <br/>Elle aide à créer des contenus, produits et campagnes mieux ciblés et plus efficaces.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5c19605 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c19605" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-739dc53" data-id="739dc53" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-355d783 elementor-widget elementor-widget-heading" data-id="355d783" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">C</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f237fff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f237fff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c18886b" data-id="c18886b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6eb84ab elementor-widget elementor-widget-heading" data-id="6eb84ab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cache</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2381e74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2381e74" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f905cb" data-id="0f905cb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-510f8cf elementor-widget elementor-widget-text-editor" data-id="510f8cf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>cache</strong>, également appelé <strong>mémoire cache</strong>, est un stockage temporaire <em>(navigateur, serveur, CDN</em>) qui conserve des fichiers fréquemment utilisés (<em>images, CSS, scripts</em>).<br data-start="340" data-end="343"/>Avantage : accélère le chargement des pages et économise de la bande passante. <br/>Risque : afficher une version obsolète si le cache n’est pas rafraîchi correctement.</p><p>Pour WordPress, il existe de nombreux plugin de cache gratuit, fremium ou payant tel que l’excellent<span style="color: #0000ff;"> <strong><a style="color: #0000ff;" href="https://bernard-sperandio.fr/wp-fastest-cache/">WP Fastest Cache</a>.</strong></span></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5733536 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5733536" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03d9eeb" data-id="03d9eeb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ecf90d7 elementor-widget elementor-widget-heading" data-id="ecf90d7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Calendrier éditorial</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b31b64b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b31b64b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed27cb9" data-id="ed27cb9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9633e19 elementor-widget elementor-widget-text-editor" data-id="9633e19" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="633" data-end="657">calendrier éditorial</strong> organise à l’avance les sujets, formats et dates de publication (<em>blog, réseaux sociaux, newsletter</em>).<br data-start="758" data-end="761"/>Il aide à garder une cohérence, à coordonner l’équipe et à planifier le contenu autour d’événements ou de promotions.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d8815b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d8815b6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c861bfa" data-id="c861bfa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e1317be elementor-widget elementor-widget-heading" data-id="e1317be" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Camel Case</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-15603a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15603a7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08cdfbe" data-id="08cdfbe" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f15655d elementor-widget elementor-widget-text-editor" data-id="f15655d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="903" data-end="916">CamelCase</strong> est une convention d’écriture sans espaces où chaque mot commence par une majuscule sauf le premier <em>(ex: maVariable, monExempleCamelCase).</em> <br/>En SEO, on l’utilise dans la balise Title car elle attire l’œil dans les résultats de recherche Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-220226d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="220226d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37097be" data-id="37097be" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bdcbe75 elementor-widget elementor-widget-heading" data-id="bdcbe75" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Canaux</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-359b9ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="359b9ae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c7bdfb" data-id="6c7bdfb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7c5f9a4 elementor-widget elementor-widget-text-editor" data-id="7c5f9a4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong data-start="1184" data-end="1194">canaux</strong> regroupent les sources de trafic (<em>recherche organique, référents, social, direct, payant</em>).<br data-start="1285" data-end="1288"/>Ils permettent d’identifier d’où viennent les visiteurs et d’évaluer l’efficacité des actions marketing.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-566bea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="566bea3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b8c794" data-id="1b8c794" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3706b0f elementor-widget elementor-widget-heading" data-id="3706b0f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cannibalisation de mots-clés</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-62acf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62acf38" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bf5fb9" data-id="3bf5fb9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0f2f94a elementor-widget elementor-widget-text-editor" data-id="0f2f94a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="1436" data-end="1455">cannibalisation</strong> <strong>de mots clés</strong> survient quand plusieurs pages d’un même site ciblent le même mot-clé et se font concurrence dans les résultats de recherche.<br data-start="1581" data-end="1584"/>Conséquence : dilution des performances SEO. <br/>Solution : fusionner, rediriger ou réorienter les pages pour clarifier l’intention.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5a1b7f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a1b7f8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff2cab1" data-id="ff2cab1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e62e8c8 elementor-widget elementor-widget-heading" data-id="e62e8c8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Carrousel d'images</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b0fc756 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0fc756" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55e948e" data-id="55e948e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-900cf0e elementor-widget elementor-widget-text-editor" data-id="900cf0e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="1755" data-end="1777">carrousel d’images</strong> affiche plusieurs visuels en rotation.<br/>Utile pour la mise en valeur, mais à utiliser avec prudence : peut être ignoré par les visiteurs, alourdir le site et poser des problèmes d’indexation si mal implémenté. </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-77a55a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77a55a0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcb566d" data-id="bcb566d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-16b8d3b elementor-widget elementor-widget-heading" data-id="16b8d3b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">CDN</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a749007 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a749007" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2fd63d" data-id="c2fd63d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4cd3b65 elementor-widget elementor-widget-text-editor" data-id="4cd3b65" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>CDN</strong>, acronyme de <strong>Réseau de Diffusion de Contenu</strong>, est un réseau de serveurs répartis géographiquement qui distribue et met en cache les ressources statiques d’un site depuis le serveur le plus proche de l’utilisateur.<br data-start="2251" data-end="2254"/>Bénéfices : latence réduite, vitesse améliorée, charge serveur allégée.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9a86bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a86bc1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fa565e" data-id="6fa565e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dd3be25 elementor-widget elementor-widget-heading" data-id="dd3be25" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Certificat SSL</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-213206e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="213206e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6104ad2" data-id="6104ad2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ef3a235 elementor-widget elementor-widget-text-editor" data-id="ef3a235" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>certificat SSL</strong> <em>(Secure Sockets Layer</em>) sécurise la connexion entre le navigateur et le serveur (URL en <strong data-start="2438" data-end="2450">https://</strong>).<br data-start="2452" data-end="2455"/>Il chiffre les données échangées, renforce la confiance des utilisateurs et est devenu un standard attendu par les moteurs et navigateurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c0fefe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c0fefe1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8545607" data-id="8545607" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b0c7c7e elementor-widget elementor-widget-heading" data-id="b0c7c7e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Champ sémantique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b64ca32 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b64ca32" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-117ef6b" data-id="117ef6b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c71ce6c elementor-widget elementor-widget-text-editor" data-id="c71ce6c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>champ sémantique</strong>, également connu sous le nom de <strong>champ lexical</strong>, regroupe les mots et expressions liés à un même thème (<em>ex. pour “café” : espresso, torréfaction, grain…)</em>. <br/>En SEO, travailler le champ sémantique aide à couvrir un sujet naturellement et à répondre à différentes requêtes utilisateurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-537bd47 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="537bd47" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-374d0c4" data-id="374d0c4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dad7db7 elementor-widget elementor-widget-heading" data-id="dad7db7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Chapô</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1124a1f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1124a1f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9d3220" data-id="e9d3220" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-834268f elementor-widget elementor-widget-text-editor" data-id="834268f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="2900" data-end="2909">chapô</strong> est l’introduction courte placée en tête d’un article qui résume l’essentiel et donne envie de lire la suite. <br/>Utile pour le lecteur et pour le référencement (<em>positionnement des informations clés</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8cb48e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8cb48e8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f01ea1" data-id="6f01ea1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dce5fc7 elementor-widget elementor-widget-heading" data-id="dce5fc7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Charte graphique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ade5182 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ade5182" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c470a70" data-id="c470a70" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-03cb5ad elementor-widget elementor-widget-text-editor" data-id="03cb5ad" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="3138" data-end="3158">charte graphique</strong> définit l’identité visuelle d’une marque : logo, couleurs, typographies, iconographie, règles de mise en page et ton. <br/>Elle garantit la cohérence visuelle sur tous les supports.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5f64b1d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f64b1d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46d0056" data-id="46d0056" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-24a6287 elementor-widget elementor-widget-heading" data-id="24a6287" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">ChatGPT</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f825f84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f825f84" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d49f057" data-id="d49f057" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6051cc9 elementor-widget elementor-widget-text-editor" data-id="6051cc9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong><a href="https://bernard-sperandio.fr/chatgpt/">ChatGPT </a></strong>est un modèle de langage développé par OpenAI, capable de générer des textes et de converser. <br/>Utile pour rédiger, répondre aux questions ou prototyper des dialogues ; attention : il peut produire des erreurs et nécessite une validation humaine pour les usages critiques.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ed00de8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed00de8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc0a8e0" data-id="dc0a8e0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6ffe92b elementor-widget elementor-widget-heading" data-id="6ffe92b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Citation Flow</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-26d8a82 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="26d8a82" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53f833" data-id="a53f833" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b635ce6 elementor-widget elementor-widget-text-editor" data-id="b635ce6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="3677" data-end="3694">Citation Flow</strong> est une métrique de Majestic qui mesure la quantité et l’« influence » des backlinks pointant vers un site.<br/>Elle indique la popularité du profil de liens, mais doit être croisée avec la qualité des liens (Trust Flow) pour une lecture pertinente.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0e0532b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0e0532b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fb3be4" data-id="7fb3be4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2aad60b elementor-widget elementor-widget-heading" data-id="2aad60b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cleanup.pictures</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-66673d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="66673d1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71576a2" data-id="71576a2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ea9535f elementor-widget elementor-widget-text-editor" data-id="ea9535f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong><a href="https://bernard-sperandio.fr/cleanup-pictures/">Cleanup.pictures </a></strong> est une application en ligne qui supprime facilement des éléments indésirables d’une photo (<em>personnes, objets</em>).<br/>Outil pratique pour retouches rapides — respecter toutefois les droits à l’image et l’éthique d’utilisation. </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a69eb8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a69eb8b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f958778" data-id="f958778" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7007365 elementor-widget elementor-widget-heading" data-id="7007365" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cloaking</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-176e8a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="176e8a0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1e03b8" data-id="b1e03b8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-488ca1d elementor-widget elementor-widget-text-editor" data-id="488ca1d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="4234" data-end="4246">cloaking</strong> consiste à délivrer un contenu différent aux moteurs de recherche et aux internautes dans le but de tromper l’algorithme. <br/>C’est une pratique interdite par les moteurs ; elle expose à des pénalités et doit être évitée.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f06c15b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f06c15b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e45b637" data-id="e45b637" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3267924 elementor-widget elementor-widget-heading" data-id="3267924" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cloudfare</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d7620c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d7620c1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-898a3ee" data-id="898a3ee" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5ec8500 elementor-widget elementor-widget-text-editor" data-id="5ec8500" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="143" data-end="460">Cloudflare est un service en ligne qui améliore la sécurité, la vitesse et la fiabilité des sites web.<br data-start="257" data-end="260"/>Il agit comme un intermédiaire entre les visiteurs et le serveur du site, ce qui lui permet de filtrer le trafic, bloquer les attaques, accélérer le chargement des pages et optimiser les performances.</p><p data-start="462" data-end="491">Ses fonctions principales :</p><ul data-start="492" data-end="1173"><li data-start="492" data-end="643"><p data-start="494" data-end="643">Protection contre les attaques (DDoS, bots, intrusions) : Cloudflare bloque automatiquement les menaces avant qu’elles n’atteignent le serveur.</p></li><li data-start="644" data-end="846"><p data-start="646" data-end="846">CDN (Content Delivery Network) : les contenus du site sont stockés sur un réseau mondial de serveurs, ce qui permet d’afficher les pages plus rapidement, peu importe la localisation du visiteur.</p></li><li data-start="847" data-end="951"><p data-start="849" data-end="951">Optimisation des performances : compression, mise en cache, accélération du temps de chargement.</p></li><li data-start="952" data-end="1077"><p data-start="954" data-end="1077">Fiabilité : si le serveur d’origine tombe en panne, Cloudflare peut continuer à servir des versions en cache du site.</p></li><li data-start="1078" data-end="1173"><p data-start="1080" data-end="1173">Sécurisation des connexions : SSL, filtrage des requêtes, gestion intelligente du trafic.</p></li></ul><p data-start="1175" data-end="1329">En résumé, Cloudflare améliore la vitesse, la sécurité et la disponibilité des sites web tout en réduisant la charge sur le serveur d’origine.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0db8cdb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0db8cdb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb42970" data-id="eb42970" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6e5cd31 elementor-widget elementor-widget-heading" data-id="6e5cd31" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">CLS</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-df58983 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="df58983" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e404f65" data-id="e404f65" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a37b873 elementor-widget elementor-widget-text-editor" data-id="a37b873" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le CLS (<em>Cumulative Layout Shift)</em> ou en français déplacement cumulatif du contenu, mesure la stabilité visuelle d’une page (déplacements inattendus d’éléments pendant le chargement).<br/>Un bon score est <strong data-start="4634" data-end="4643">< 0,1</strong>. Faible CLS = meilleure expérience utilisateur.<br/>Il se corrige en réservant des dimensions pour les images, vidéos et publicités, et en optimisant les ressources.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-854e3a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="854e3a4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41f0853" data-id="41f0853" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e983285 elementor-widget elementor-widget-heading" data-id="e983285" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cluster thématique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-921c711 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="921c711" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-728c9eb" data-id="728c9eb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-30644fa elementor-widget elementor-widget-text-editor" data-id="30644fa" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="219" data-end="241">cluster thématique</strong> est un groupe de pages web reliées entre elles autour d’un même sujet central.<br data-start="320" data-end="323"/>On y trouve généralement une <strong data-start="352" data-end="367">page pilier</strong> (<em>vue d’ensemble</em>) liée à plusieurs <strong data-start="402" data-end="422">pages satellites</strong> (<em>sous-thèmes</em>).<br data-start="437" data-end="440"/>Cette organisation améliore la logique du site pour les utilisateurs et renforce la compréhension thématique par les moteurs de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a87385b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a87385b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c1c456" data-id="2c1c456" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-40e6f18 elementor-widget elementor-widget-heading" data-id="40e6f18" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">CMS</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e298c17 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e298c17" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1ceee3" data-id="e1ceee3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-69b68ed elementor-widget elementor-widget-text-editor" data-id="69b68ed" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>CMS</strong> (<em>Content Management System</em>), également appelé <strong>système de gestion de contenu</strong> en français, est un logiciel qui permet de créer et gérer un site sans coder (<em>ex. WordPress, Drupal, Joomla)</em>.<br data-start="729" data-end="732"/>Il offre une interface pour publier articles, pages, médias, gérer utilisateurs et extensions.<br data-start="826" data-end="829"/>Idéal pour les équipes qui publient régulièrement du contenu sans ressources techniques dédiées.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b7be72a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b7be72a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f4a8af" data-id="4f4a8af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6787ef3 elementor-widget elementor-widget-heading" data-id="6787ef3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cocon sémantique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a1718cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1718cd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f791874" data-id="f791874" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-403ac22 elementor-widget elementor-widget-text-editor" data-id="403ac22" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="957" data-end="977">cocon sémantique</strong> est une stratégie SEO qui structure le site en silos thématiques liés par des maillages internes pertinents.<br data-start="1086" data-end="1089"/>L’idée : regrouper et lier des pages pour renforcer la cohérence sémantique et guider à la fois l’utilisateur et les moteurs vers la page maîtresse du sujet.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-44260be elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44260be" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c2569c" data-id="5c2569c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ee1f79e elementor-widget elementor-widget-heading" data-id="ee1f79e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Code de suivi</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-40c6e21 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="40c6e21" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6906e4e" data-id="6906e4e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e41ce39 elementor-widget elementor-widget-text-editor" data-id="e41ce39" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="1275" data-end="1292">code de suivi</strong> (<em>ex. script Google Analytics)</em> est un petit script inséré sur les pages pour collecter des données utilisateurs (<em>visites, pages vues, conversions</em>).<br data-start="1439" data-end="1442"/>Ces données servent à mesurer les performances et à orienter les décisions marketing. Attention au respect de la confidentialité et des règles RGPD.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a3016ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a3016ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3afb0e5" data-id="3afb0e5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3a5fed4 elementor-widget elementor-widget-heading" data-id="3a5fed4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Code état HTTP 200</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ff5dca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ff5dca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd03ff" data-id="9bd03ff" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-feef265 elementor-widget elementor-widget-text-editor" data-id="feef265" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="1624" data-end="1641">code HTTP 200</strong> signifie que la requête a réussi et que le serveur renvoie la ressource demandée (<em>page chargée correctement</em>).<br data-start="1751" data-end="1754"/>C’est l’indication standard de bon fonctionnement côté serveur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-38e526c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38e526c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96f4b26" data-id="96f4b26" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f0b59e elementor-widget elementor-widget-heading" data-id="5f0b59e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Code HEX</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f9d4451 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f9d4451" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08d4742" data-id="08d4742" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e9f4663 elementor-widget elementor-widget-text-editor" data-id="e9f4663" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>code hexadécimal</strong>, appelé communément <strong>code HEX</strong>, est la notation hexadécimale d’une couleur (ex.#FF0000 = rouge).<br data-start="1921" data-end="1924"/>Il définit précisément le niveau de rouge, vert et bleu utilisé en webdesign et en CSS.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1ee39b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ee39b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e34fbb7" data-id="e34fbb7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5283395 elementor-widget elementor-widget-heading" data-id="5283395" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Commandes de recherche Google</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1ca0685 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ca0685" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9f7104" data-id="b9f7104" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b075422 elementor-widget elementor-widget-text-editor" data-id="b075422" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong>commandes de recherche Google</strong>, également appelées <strong>opérateurs de recherche</strong>, sont des mots-clés ou symboles qui affinent une recherche (« … ». site:, intitle:, Inurl: , etc).</p><p>Elles sont très utiles pour la veille, l’audit SEO et la recherche de contenus précis.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cb27ac9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cb27ac9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9939dcd" data-id="9939dcd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3f92a2d elementor-widget elementor-widget-heading" data-id="3f92a2d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Community manager</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-552291a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="552291a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b3774a" data-id="9b3774a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1f0829a elementor-widget elementor-widget-text-editor" data-id="1f0829a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="2359" data-end="2380">community manager</strong> anime et modère la présence d’une marque sur les réseaux sociaux : publication, interaction, gestion de réputation et reporting.<br data-start="2509" data-end="2512"/>Son objectif : créer de l’engagement et transformer la communauté en audience qualifiée.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-09f1575 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09f1575" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfb4f74" data-id="bfb4f74" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8ffbb67 elementor-widget elementor-widget-heading" data-id="8ffbb67" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Compression d'image</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-50db268 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="50db268" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1db12f" data-id="b1db12f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-30b519a elementor-widget elementor-widget-text-editor" data-id="30b519a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2632" data-end="2866">La <strong data-start="2635" data-end="2658">compression d’image</strong> réduit le poids des fichiers <em>(formats lossy : JPEG/WebP, lossless : PNG</em>) pour accélérer le chargement des pages sans dégrader notablement la qualité visuelle.<br data-start="2817" data-end="2820"/>C’est essentiel pour la performance et le SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-15e6ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15e6ab9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6a942c" data-id="b6a942c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b6ad2a2 elementor-widget elementor-widget-heading" data-id="b6ad2a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Compte Google Analytics</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7017a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7017a35" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73d907c" data-id="73d907c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5575b4a elementor-widget elementor-widget-text-editor" data-id="5575b4a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="2905" data-end="2932">compte Google Analytics</strong> centralise les données d’un site (<em>visites, canaux, pages, conversions</em>) via un identifiant et le code de suivi.<br data-start="3043" data-end="3046"/>Il permet d’analyser le trafic et d’évaluer l’efficacité des actions marketing.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2c551f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2c551f0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc31c20" data-id="bc31c20" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9096420 elementor-widget elementor-widget-heading" data-id="9096420" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Compteur de mots</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6522066 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6522066" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72d9b42" data-id="72d9b42" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-df9d019 elementor-widget elementor-widget-text-editor" data-id="df9d019" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/meilleurs-outils-gratuits-productivite/"><strong data-start="3157" data-end="3177">compteur de mots</strong></a></span> calcule rapidement le nombre de mots (<em>et souvent de caractères</em>) d’un texte.<br/>C’est utile pour respecter des consignes éditoriales ou SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4b411e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b411e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e7c9b8" data-id="0e7c9b8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f835cd7 elementor-widget elementor-widget-heading" data-id="f835cd7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Consultant SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-387050c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="387050c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d24087a" data-id="d24087a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0ed8dfc elementor-widget elementor-widget-text-editor" data-id="0ed8dfc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong><a href="https://bernard-sperandio.fr/consultant-seo-freelance/">consultant SEO</a></strong> optimise un site pour améliorer sa visibilité naturelle : audit technique, stratégie de mots-clés, optimisation on-page, netlinking et suivi des performances.<br data-start="3516" data-end="3519"/>Objectif : attirer du trafic organique qualifié et durable.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7631396 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7631396" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96cd61a" data-id="96cd61a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ba3044a elementor-widget elementor-widget-heading" data-id="ba3044a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Consultant SXO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cccfd3e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cccfd3e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70fb132" data-id="70fb132" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-12f6b15 elementor-widget elementor-widget-text-editor" data-id="12f6b15" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<strong><a href="https://bernard-sperandio.fr/consultant-seo-freelance/"> consultant SXO </a></strong>combine SEO et UX : il optimise non seulement le trafic mais aussi l’expérience pour augmenter les conversions (parcours, contenus, vitesse, tests).<br/>Il mesure autant le classement que la satisfaction et le comportement utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b54a615 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b54a615" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d5ca33" data-id="6d5ca33" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9ffe568 elementor-widget elementor-widget-heading" data-id="9ffe568" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Content marketing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cecbbe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cecbbe6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a5e490" data-id="7a5e490" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a5c7362 elementor-widget elementor-widget-text-editor" data-id="a5c7362" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>content marketing</strong>, également appelé <strong>marketing de contenu</strong>, consiste à créer et diffuser du contenu utile (<span style="text-decoration: underline;">articles, vidéos, infographies)</span> pour attirer, éduquer et fidéliser une audience, sur le long terme.<br data-start="4084" data-end="4087"/>L’objectif : établir la marque comme référence et générer des leads qualifiés sans vente directe agressive</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ab2aa18 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ab2aa18" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a29afd2" data-id="a29afd2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5a37d6a elementor-widget elementor-widget-heading" data-id="5a37d6a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Content spinning</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9df2d1e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9df2d1e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fca437" data-id="1fca437" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d2e6aca elementor-widget elementor-widget-text-editor" data-id="d2e6aca" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="4226" data-end="4246">content spinning</strong> génère automatiquement des variantes d’un texte pour éviter le duplicate content.<br data-start="4328" data-end="4331"/>Souvent de mauvaise qualité et risqué côté SEO : mieux vaut privilégier du contenu original et utile.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f7fc81c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f7fc81c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91b7c3f" data-id="91b7c3f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-871f47c elementor-widget elementor-widget-heading" data-id="871f47c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contenu de qualité</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6611a92 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6611a92" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de5e6d7" data-id="de5e6d7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-134c1d5 elementor-widget elementor-widget-text-editor" data-id="134c1d5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/"><strong data-start="4466" data-end="4488">contenu de qualité</strong></a></span> est unique, pertinent, bien structuré et répond clairement à l’intention de recherche de l’utilisateur.<br data-start="4592" data-end="4595"/>C’est le pilier du SEO durable et de l’engagement des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-852df00 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="852df00" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eaa5c0" data-id="1eaa5c0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-46c799b elementor-widget elementor-widget-heading" data-id="46c799b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contenu dupliqué</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-587b0b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="587b0b5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1d6b4b" data-id="d1d6b4b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-705cebf elementor-widget elementor-widget-text-editor" data-id="705cebf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le<a href="https://bernard-sperandio.fr/traduction-contenu-duplicate-content/"><strong> contenu dupliqué</strong></a>, également appelé « duplicate content » en anglais, désigne du texte identique ou très similaire présent sur plusieurs pages ou sites.<br data-start="4794" data-end="4797"/>Il pose problème pour le référencement car les moteurs peinent à choisir la version à afficher ; on corrige via canonical, redirections ou réécriture.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-29b91f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="29b91f9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5340ead" data-id="5340ead" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-897569e elementor-widget elementor-widget-heading" data-id="897569e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contenu dynamique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-72d3205 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="72d3205" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8e87fa" data-id="b8e87fa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fe79206 elementor-widget elementor-widget-text-editor" data-id="fe79206" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 dark:bg-gray-800"><div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto"><div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4">Un <strong>contenu dynamique</strong>, également appelé « contenu généré dynamiquement », s’adapte en temps réel selon l’utilisateur, la localisation, l’heure ou d’autres paramètres (<em>ex. recommandations, flux, personnalisation</em>).<br data-start="5140" data-end="5143"/>Il améliore la pertinence mais demande une implémentation technique et une attention SEO particulière.</div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c3eaf14 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c3eaf14" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57fe145" data-id="57fe145" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-af18967 elementor-widget elementor-widget-heading" data-id="af18967" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contenu evergreen</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c56284f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c56284f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41188b2" data-id="41188b2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ca06c89 elementor-widget elementor-widget-text-editor" data-id="ca06c89" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="5278" data-end="5299">contenu evergreen</strong> est intemporel : il reste utile et pertinent sur le long terme (<em>guides, FAQ, tutoriels</em>).<br data-start="5388" data-end="5391"/>C’est une ressource SEO précieuse qui continue d’attirer du trafic durablement</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5622f3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5622f3c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43b80df" data-id="43b80df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-90c9ef0 elementor-widget elementor-widget-heading" data-id="90c9ef0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contenu généré par IA</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a226380 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a226380" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f479153" data-id="f479153" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9270b18 elementor-widget elementor-widget-text-editor" data-id="9270b18" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="5507" data-end="5532">contenu généré par IA</strong> est produit automatiquement par des modèles (<em>ChatGPT, etc</em>.).<br data-start="5593" data-end="5596"/>Il peut être utile mais doit être contrôlé, enrichi et validé pour garantir originalité, exactitude et conformité aux attentes éditoriales.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ac1dc70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ac1dc70" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39e3bdf" data-id="39e3bdf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-907bd60 elementor-widget elementor-widget-heading" data-id="907bd60" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Contenu statique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0984bb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0984bb3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31d10b9" data-id="31d10b9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a308333 elementor-widget elementor-widget-text-editor" data-id="a308333" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="5764" data-end="5948">Le <strong data-start="5767" data-end="5787">contenu statique</strong> est fixe : identique pour tous les visiteurs (<em>pages HTML pré-générées</em>).<br data-start="5859" data-end="5862"/>Il est simple, rapide à servir et adapté aux informations qui ne changent pas souvent.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a2b2363 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a2b2363" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9082211" data-id="9082211" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7202828 elementor-widget elementor-widget-heading" data-id="7202828" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Conversion</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-74ccdc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="74ccdc8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a8dfa9" data-id="7a8dfa9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6d4deec elementor-widget elementor-widget-text-editor" data-id="6d4deec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/ux-et-conversion/">conversion </a></span></strong>est l’action souhaitée réalisée par un visiteur (<em>achat, formulaire rempli, inscription</em>).<br data-start="6097" data-end="6100"/>Le taux de conversion mesure l’efficacité d’un site et guide les optimisations marketing et UX.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3a99c6e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a99c6e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c03353" data-id="7c03353" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a95447d elementor-widget elementor-widget-heading" data-id="a95447d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cookies</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-34a7c43 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34a7c43" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f865ae5" data-id="f865ae5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6448515 elementor-widget elementor-widget-text-editor" data-id="6448515" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654] sm:AIPRM__conversation__response"><div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto"><div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4"><div class="markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response"><p>Les <strong data-start="6219" data-end="6230">cookies</strong> sont de petits fichiers déposés sur l’appareil d’un visiteur pour stocker des préférences, sessions ou permettre du suivi.<br data-start="6353" data-end="6356"/>Ils existent en session/persistants et en tiers ; leur usage est encadré (consentement et RGPD).</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ac99aef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ac99aef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5df1d0" data-id="d5df1d0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc8cb76 elementor-widget elementor-widget-heading" data-id="cc8cb76" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Core Update</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b51b0e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b51b0e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8c1a55" data-id="f8c1a55" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4cef460 elementor-widget elementor-widget-text-editor" data-id="4cef460" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654] sm:AIPRM__conversation__response"><div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto"><div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4"><div class="markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response"><p>Les <strong data-start="6489" data-end="6505">Core Updates</strong> sont des mises à jour majeures de l’algorithme Google qui modifient la manière dont les pages sont évaluées.<br data-start="6614" data-end="6617"/>Elles peuvent impacter significativement les classements ; après une Core Update, il est conseillé d’analyser les pages affectées et d’améliorer la qualité et la pertinence du contenu.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2e66b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e66b56" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6179c5" data-id="d6179c5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-380ae38 elementor-widget elementor-widget-heading" data-id="380ae38" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Core Web Vitals</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-697fc43 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="697fc43" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cde0bd" data-id="8cde0bd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f57dc82 elementor-widget elementor-widget-text-editor" data-id="f57dc82" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="196" data-end="337">Les <strong data-start="200" data-end="219">Core Web Vitals</strong> sont trois mesures principales définies par Google pour évaluer la qualité de l’expérience utilisateur d’une page :</p><ul data-start="338" data-end="922"><li data-start="338" data-end="493"><p data-start="340" data-end="493"><strong data-start="340" data-end="374">Largest Contentful Paint (LCP)</strong> : temps nécessaire pour afficher le plus grand élément visible (image ou bloc de texte) — mesure la rapidité perçue.</p></li><li data-start="494" data-end="641"><p data-start="496" data-end="641"><strong data-start="496" data-end="523">First Input Delay (FID)</strong> : délai entre la première interaction utilisateur (clic, tap) et la réponse du navigateur — mesure l’interactivité.</p></li><li data-start="642" data-end="922"><p data-start="644" data-end="922"><strong data-start="644" data-end="677">Cumulative Layout Shift (CLS)</strong> : stabilité visuelle pendant le chargement ; calcule les déplacements inattendus d’éléments à l’écran.</p></li></ul><p>Ces métriques aident à identifier les problèmes de performance et d’UX qui peuvent impacter le classement et la satisfaction des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9fd54b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9fd54b4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b7b3f8" data-id="1b7b3f8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-73abf9e elementor-widget elementor-widget-heading" data-id="73abf9e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Couleurs</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d1a5f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d1a5f38" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c85f178" data-id="c85f178" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-822d373 elementor-widget elementor-widget-text-editor" data-id="822d373" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654] sm:AIPRM__conversation__response"><div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto"><div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4"><div class="markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response"><p>Les <strong><a href="https://bernard-sperandio.fr/comment-choisir-les-bonnes-couleurs-pour-votre-site-web/">couleurs </a></strong>transmettent des émotions et des messages : par exemple le <strong data-start="1019" data-end="1028">rouge</strong> peut évoquer l’urgence ou la passion, le <strong data-start="1070" data-end="1078">bleu</strong> la confiance, le <strong data-start="1096" data-end="1104">vert</strong> la nature, le <strong data-start="1119" data-end="1128">jaune</strong> la joie, le <strong data-start="1141" data-end="1149">noir</strong> l’élégance, le <strong data-start="1165" data-end="1174">blanc</strong> la pureté.<br data-start="1185" data-end="1188"/>En design et branding, le choix des couleurs doit tenir compte du message à transmettre, du public visé et des codes culturels.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1fda087 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1fda087" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc0da9c" data-id="fc0da9c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-071421c elementor-widget elementor-widget-heading" data-id="071421c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">cPanel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f206367 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f206367" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8ba664" data-id="d8ba664" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3049a23 elementor-widget elementor-widget-text-editor" data-id="3049a23" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p> <strong><a href="https://bernard-sperandio.fr/cpanel-3-astuces-indispensables-site-wordpress/">cPanel </a></strong>est une interface de gestion d’hébergement web (<em>panneau de contrôle</em>) qui simplifie la gestion d’un site : fichiers, bases de données, e-mails, domaines, installations (<em>WordPress…</em>), statistiques.<br data-start="1539" data-end="1542"/>Idéal pour les utilisateurs non techniques qui veulent administrer un hébergement sans manipuler la ligne de commande.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e00d057 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e00d057" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6604e10" data-id="6604e10" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c352428 elementor-widget elementor-widget-heading" data-id="c352428" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">CPC</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2276432 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2276432" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c0b33" data-id="a3c0b33" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aad86e5 elementor-widget elementor-widget-text-editor" data-id="aad86e5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>CPC</strong> (<strong>Coût Par Clic</strong>) est un modèle publicitaire où l’annonceur paie uniquement lorsque quelqu’un clique sur son annonce.<br data-start="1802" data-end="1805"/>C’est courant sur Google Ads et les réseaux sociaux ; il permet de maîtriser le budget en se concentrant sur l’acquisition de trafic.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fce32b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fce32b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22194df" data-id="22194df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6baf976 elementor-widget elementor-widget-heading" data-id="6baf976" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">CPM</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7e5354c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5354c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efc11fc" data-id="efc11fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f9e41cd elementor-widget elementor-widget-text-editor" data-id="f9e41cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>CPM</strong> (<strong>Coût Par Mille</strong>) est un modèle où l’annonceur paie en fonction du nombre d’affichages de son annonce (par tranche de 1 000 impressions).<br data-start="2131" data-end="2134"/>Il est adapté aux campagnes de notoriété, pas forcément à la génération de clics ou de conversions.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f9e800a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f9e800a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e29c6b" data-id="8e29c6b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3757068 elementor-widget elementor-widget-heading" data-id="3757068" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Crawl</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0147729 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0147729" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e62c66" data-id="4e62c66" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-08348c8 elementor-widget elementor-widget-text-editor" data-id="08348c8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="2254" data-end="2263">crawl</strong> est le parcours automatisé des robots (<em>bots</em>) qui explorent un site pour en lire les pages et les indexer.<br data-start="2369" data-end="2372"/>Un bon crawl implique une architecture claire, un fichier robots.txt bien configuré, des sitemaps et des pages rapides et accessibles pour que les moteurs indexent correctement le site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a4a607d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a4a607d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c76e668" data-id="c76e668" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6b8a0a1 elementor-widget elementor-widget-heading" data-id="6b8a0a1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Création de contenu SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0e0350e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0e0350e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b84680" data-id="0b84680" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0aa4cc1 elementor-widget elementor-widget-text-editor" data-id="0aa4cc1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/">création de contenu SEO</a></strong> vise à produire des textes optimisés pour les moteurs et utiles pour les utilisateurs :</p><ul data-start="2716" data-end="2982"><li data-start="2716" data-end="2754"><p data-start="2718" data-end="2754">recherche de mots-clés pertinents,</p></li><li data-start="2755" data-end="2788"><p data-start="2757" data-end="2788">structure claire (titres Hn),</p></li><li data-start="2789" data-end="2819"><p data-start="2791" data-end="2819">contenu unique et complet,</p></li><li data-start="2820" data-end="2863"><p data-start="2822" data-end="2863">balises (title, meta description, alt),</p></li><li data-start="2864" data-end="2982"><p data-start="2866" data-end="2982">liens internes/externes.<br data-start="2890" data-end="2893"/>Le but : attirer du trafic qualifié en répondant précisément aux intentions de recherche.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3729e0f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3729e0f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36807f8" data-id="36807f8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4ce7fa9 elementor-widget elementor-widget-heading" data-id="4ce7fa9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">CSS</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6dd8628 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6dd8628" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8075d7d" data-id="8075d7d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9c8f2ce elementor-widget elementor-widget-text-editor" data-id="9c8f2ce" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>CSS</strong> (<em>Cascading Style Sheets</em>) est le langage qui gère le style d’un site (<em>couleurs, typographies, mise en page, animations</em>).<br data-start="3128" data-end="3131"/>Il sépare l’apparence (<em>CSS</em>) du contenu (<em>HTML</em>), ce qui facilite le design, la maintenance et la réactivité du site sur différents écrans.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-60dab75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="60dab75" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e55d8a3" data-id="e55d8a3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f2234ae elementor-widget elementor-widget-heading" data-id="f2234ae" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Cumulative Layout Shift</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3fa117a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fa117a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2aa998" data-id="e2aa998" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-548ee11 elementor-widget elementor-widget-text-editor" data-id="548ee11" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Cumulative Layout Shift</strong> (<em>CLS</em>), également connu sous le nom de « Déplacement cumulatif de la mise en page » en français, mesure la stabilité visuelle d’une page pendant son chargement : il quantifie les déplacements imprévus d’éléments (<em>images, publicités, fonts…</em>) qui déroutent l’utilisateur.<br data-start="3492" data-end="3495"/>Un faible CLS (<em>plus stabl</em>e) améliore l’UX ; pour l’améliorer, on réserve des tailles pour les médias, on charge les polices correctement et on évite d’injecter des éléments tardifs qui déplacent le contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-af47473 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af47473" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5799527" data-id="5799527" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-175847d elementor-widget elementor-widget-heading" data-id="175847d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">D</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d2a0664 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2a0664" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4cb322" data-id="f4cb322" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d63a7de elementor-widget elementor-widget-heading" data-id="d63a7de" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">DA</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-32d15de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32d15de" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb19542" data-id="bb19542" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-92888c3 elementor-widget elementor-widget-text-editor" data-id="92888c3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="209" data-end="215">DA</strong> (Domain Authority) est une métrique créée par Moz pour estimer la « puissance » d’un domaine sur une échelle de 0 à 100.<br data-start="336" data-end="339"/>Elle se base principalement sur la qualité et la quantité des backlinks pointant vers le domaine. Un DA élevé indique qu’un site a davantage de chances de bien se positionner dans les résultats de recherche, mais ce n’est qu’un indicateur externe : le référencement réel dépend aussi du contenu, de la technique et de l’expérience utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0a3777c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a3777c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3676db3" data-id="3676db3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6f2f68a elementor-widget elementor-widget-heading" data-id="6f2f68a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Dark mode</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-84624e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="84624e1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb3eb13" data-id="fb3eb13" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-30bb549 elementor-widget elementor-widget-text-editor" data-id="30bb549" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="707" data-end="720">dark mode</strong> est une version visuelle d’un site ou d’une application affichant un fond sombre et du texte clair.<br data-start="820" data-end="823"/>Il améliore souvent le confort visuel dans des environnements peu éclairés et peut réduire la fatigue oculaire.<br/>C’est un choix d’ergonomie et d’accessibilité apprécié par de nombreux utilisateurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5c1c0a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c1c0a1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e9724f" data-id="0e9724f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bf2975d elementor-widget elementor-widget-heading" data-id="bf2975d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Darknet</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-aa38379 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa38379" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-026a40b" data-id="026a40b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-435c33d elementor-widget elementor-widget-text-editor" data-id="435c33d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="1053" data-end="1064">Darknet</strong>, également appelé<strong data-start="1053" data-end="1064"><b> Darkweb</b></strong>, est la partie d’Internet non indexée par les moteurs de recherche classiques et accessible via des réseaux anonymisants (<em>ex. Tor</em>).<br data-start="1195" data-end="1198"/>Il offre un degré d’anonymat élevé — usage qui peut être légitime (confidentialité, journalisme) mais qui est aussi associé à des activités illégales.<br/>On y accède avec des outils spécifiques, pas via un navigateur classique.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-747320c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="747320c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd0b0ad" data-id="dd0b0ad" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f3a09e elementor-widget elementor-widget-heading" data-id="5f3a09e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Deep learning</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b560609 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b560609" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fe387d" data-id="0fe387d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5d6037c elementor-widget elementor-widget-text-editor" data-id="5d6037c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="1475" data-end="1492">deep learning</strong>, ou <strong data-start="1475" data-end="1492">apprentissage profond</strong> en francais, est une branche de l’intelligence artificielle qui utilise des réseaux de neurones à plusieurs couches pour apprendre à reconnaître des motifs dans de grandes quantités de données.<br data-start="1673" data-end="1676"/>Applications courantes : reconnaissance d’images, reconnaissance vocale, traduction automatique, recommandations. <br/>Ces modèles demandent beaucoup de données et de puissance de calcul.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d9e26e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9e26e7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb53d37" data-id="eb53d37" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-69d452b elementor-widget elementor-widget-heading" data-id="69d452b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Densité d'un mot-clé</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4456ca7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4456ca7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e40cb5" data-id="9e40cb5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-07c669b elementor-widget elementor-widget-text-editor" data-id="07c669b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="1894" data-end="1918">densité d’un mot-clé</strong> mesure la proportion d’apparition d’un mot-clé par rapport au total des mots d’une page (<em>exprimée en %</em>).<br data-start="2023" data-end="2026"/>Autrefois importante, cette métrique a perdu d’intérêt : privilégie aujourd’hui un usage naturel et pertinent des mots-clés plutôt que la répétition mécanique, qui peut nuire au référencement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-89e5412 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="89e5412" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a22c790" data-id="a22c790" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2563bc1 elementor-widget elementor-widget-heading" data-id="2563bc1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Désavouer un lien</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ecfbf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ecfbf6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93a9398" data-id="93a9398" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0875274 elementor-widget elementor-widget-text-editor" data-id="0875274" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong data-start="2248" data-end="2269">Désavouer un lien</strong> signifie demander à Google <em>(via l’outil de désaveu)</em> d’ignorer certains backlinks jugés toxiques ou artificiels.<br data-start="2381" data-end="2384"/>C’est une opération de nettoyage à envisager quand des liens de mauvaise qualité peuvent pénaliser votre site, mais elle doit être utilisée avec prudence et après analyse.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8c7c74d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c7c74d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68a950" data-id="b68a950" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a936432 elementor-widget elementor-widget-heading" data-id="a936432" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Désindexation</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f84894c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f84894c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84d6b29" data-id="84d6b29" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-69e50a0 elementor-widget elementor-widget-text-editor" data-id="69e50a0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="2584" data-end="2601">désindexation</strong> est le retrait d’une page ou d’un site de l’index d’un moteur de recherche : la page n’apparaît plus dans les résultats.<br data-start="2722" data-end="2725"/>On peut provoquer une désindexation avec une balise « no index », via le fichier robots.txt (<em>selon les cas</em>) ou suite à une action du moteur (<em>pénalité, demande légale</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b434501 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b434501" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5fb17a" data-id="d5fb17a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-59fd6c7 elementor-widget elementor-widget-heading" data-id="59fd6c7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Dimension</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f81a9dc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f81a9dc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a912662" data-id="a912662" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2dda96f elementor-widget elementor-widget-text-editor" data-id="2dda96f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong data-start="2957" data-end="2970">dimension</strong> est une caractéristique descriptive (<em>ex. : page, source de trafic, pays, type d’appareil</em>) qui permet de segmenter et d’analyser les données.<br data-start="3111" data-end="3114"/>Les dimensions se croisent avec des métriques <em>(sessions, conversions…</em>) pour comprendre le comportement des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-58eecb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="58eecb5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef914ce" data-id="ef914ce" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-db6aacd elementor-widget elementor-widget-heading" data-id="db6aacd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Disallow</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5d4c97c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5d4c97c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-870fc56" data-id="870fc56" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-87126ab elementor-widget elementor-widget-text-editor" data-id="87126ab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La directive <strong data-start="3278" data-end="3290">Disallow</strong> dans le fichier robots.txt indique aux robots d’exploration quelles parties du site ne doivent pas être scannées.<br data-start="3414" data-end="3417"/>Utile pour protéger des zones privées ou éviter l’indexation de contenus inutiles, à utiliser correctement car le fichier robots.txt est public.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f4f5c13 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4f5c13" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bd04b6" data-id="3bd04b6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3ae0a5e elementor-widget elementor-widget-heading" data-id="3ae0a5e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">DMCA</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-aab89e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aab89e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfc76c0" data-id="dfc76c0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6838a43 elementor-widget elementor-widget-text-editor" data-id="6838a43" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <a href="https://bernard-sperandio.fr/dmca-google/"><strong>DMCA</strong></a>, acronyme de <em><strong>Digital Millennium Copyright Act,</strong></em> est une loi américaine sur le droit d’auteur qui encadre notamment le retrait de contenus illicites en ligne via des procédures de « notice and takedown ».<br data-start="3771" data-end="3774"/>Elle protège aussi les hébergeurs sous certaines conditions, tout en posant des questions sur la liberté d’expression et la gestion des droits à l’échelle mondiale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dcfebf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dcfebf2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b91a7e" data-id="5b91a7e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3e09c77 elementor-widget elementor-widget-heading" data-id="3e09c77" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Domaine</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5eab5ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5eab5ca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8db19ff" data-id="8db19ff" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-43eccf2 elementor-widget elementor-widget-text-editor" data-id="43eccf2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="3978" data-end="3989">domaine</strong> est l’adresse principale d’un site (<em>ex. monentreprise.fr</em>).<br data-start="4050" data-end="4053"/>Il identifie un site sur Internet, se réserve via un registraire et pointe vers un serveur (<em>adresse IP</em>). <br/>Le choix du domaine a un impact sur la visibilité et la marque.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-13a42c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="13a42c2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f8cf8" data-id="d8f8cf8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0e30658 elementor-widget elementor-widget-heading" data-id="0e30658" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Données structurées</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7c07c9f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c07c9f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c510737" data-id="c510737" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-eab84aa elementor-widget elementor-widget-text-editor" data-id="eab84aa" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong>données structurées</strong>, également appelées <strong>structured data</strong> en anglais, sont des balises ajoutées au code d’une page pour décrire précisément son contenu (produit, avis, événement…).<br data-start="4404" data-end="4407"/>Elles aident les moteurs à mieux interpréter la page et peuvent générer des <strong data-start="4483" data-end="4500">rich snippets</strong> (<em>résultats enrichis</em>) dans les SERP, améliorant la visibilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c409a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c409a99" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6532748" data-id="6532748" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3256192 elementor-widget elementor-widget-heading" data-id="3256192" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">DuckDuckGo</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9025795 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9025795" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83d94e4" data-id="83d94e4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b879f55 elementor-widget elementor-widget-text-editor" data-id="b879f55" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong data-start="4585" data-end="4599">DuckDuckGo</strong> est un moteur de recherche axé sur la confidentialité : il ne suit pas ses utilisateurs et n’adapte pas les résultats à un historique personnel.<br data-start="4744" data-end="4747"/>Il peut être utile pour une audience soucieuse de vie privée ; son usage nécessite cependant de considérer une audience plus réduite que celle de Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-33403ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33403ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5105b5" data-id="d5105b5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-027d53c elementor-widget elementor-widget-heading" data-id="027d53c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Dwell Time</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6561c52 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6561c52" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eba49a0" data-id="eba49a0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-39e2156 elementor-widget elementor-widget-text-editor" data-id="39e2156" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>dwell time</strong>, également connu sous le nom de <strong>temps de séjour</strong> en français, est le temps que passe un utilisateur sur une page après avoir cliqué depuis les résultats de recherche avant de revenir aux SERP.<br data-start="5089" data-end="5092"/>Un dwell time long suggère que la page est pertinente et engageante ; un temps court peut indiquer une déception de l’utilisateur. C’est un indicateur qualitatif d’expérience.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ac76690 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ac76690" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-661a799" data-id="661a799" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a6da4cd elementor-widget elementor-widget-heading" data-id="a6da4cd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">E</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8d7bf1f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d7bf1f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af424d" data-id="4af424d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2553d7c elementor-widget elementor-widget-heading" data-id="2553d7c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">EEAT</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-56dde65 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="56dde65" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a23df3" data-id="2a23df3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2fd9a2a elementor-widget elementor-widget-text-editor" data-id="2fd9a2a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1363" data-end="1398">L’acronyme <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/google-eat-que-signifie-le-concept-e-a-t/"><strong data-start="1374" data-end="1385">E-E-A-T</strong></a></span> signifie :</p><ul data-start="1399" data-end="1545"><li data-start="1399" data-end="1430"><p data-start="1401" data-end="1430">Experience (<em>Expérience</em>)</p></li><li data-start="1431" data-end="1460"><p data-start="1433" data-end="1460">Expertise (<em>Expertise</em>)</p></li><li data-start="1461" data-end="1497"><p data-start="1463" data-end="1497">Authoritativeness (<em>Autorité</em>)</p></li><li data-start="1498" data-end="1545"><p data-start="1500" data-end="1545">Trustworthiness (<em>Fiabilité / Confiance</em>)</p></li></ul><p data-start="1547" data-end="1810">C’est un ensemble de critères utilisés par Google pour évaluer la <strong data-start="1613" data-end="1624">qualité</strong> et la <strong data-start="1631" data-end="1646">crédibilité</strong> d’un contenu ou d’un site web.<br data-start="1677" data-end="1680"/>Même s’il ne s’agit pas d’un “score” officiel, l’EEAT influence fortement la visibilité d’un site dans les résultats de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4eb8c1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4eb8c1c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fdb38a" data-id="7fdb38a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a955053 elementor-widget elementor-widget-heading" data-id="a955053" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Elementor</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ad43c7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad43c7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8ad1af" data-id="c8ad1af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dcaa1f7 elementor-widget elementor-widget-text-editor" data-id="dcaa1f7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="813" data-end="1162"><strong>Elementor</strong> est un constructeur de pages pour WordPress très populaire.<br data-start="882" data-end="885"/>Il permet de créer facilement des mises en page professionnelles grâce à une interface visuelle en glisser-déposer, sans écrire de code.<br data-start="1021" data-end="1024"/>Le plugin propose de nombreux widgets <em>(textes, images, boutons, formulaires, galeries…)</em> et une bibliothèque de modèles prêts à l’emploi.</p><p data-start="1164" data-end="1188">Principaux avantages :</p><ul data-start="1189" data-end="1568"><li data-start="1189" data-end="1255"><p data-start="1191" data-end="1255">Interface visuelle : modifications visibles en temps réel.</p></li><li data-start="1256" data-end="1326"><p data-start="1258" data-end="1326">Compatibilité mobile : prévisualisation sur différents écrans.</p></li><li data-start="1327" data-end="1406"><p data-start="1329" data-end="1406">Large compatibilité : fonctionne avec la majorité des thèmes WordPress.</p></li><li data-start="1407" data-end="1465"><p data-start="1409" data-end="1465">Templates prêts à l’emploi : pour créer plus vite.</p></li><li data-start="1466" data-end="1568"><p data-start="1468" data-end="1568">Fonctionnalités avancées (version Pro) : formulaires, carrousels, intégrations marketing, etc.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5e547db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e547db" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4c0a4d" data-id="a4c0a4d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-055565f elementor-widget elementor-widget-heading" data-id="055565f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">E-réputation</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bd104ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bd104ae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43af4a6" data-id="43af4a6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-32e2c59 elementor-widget elementor-widget-text-editor" data-id="32e2c59" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>e-réputation</strong> d’un site web correspond à l’image qu’il renvoie sur Internet : fiabilité, crédibilité, avis des utilisateurs, mentions sur les réseaux sociaux, liens entrants, etc.<br data-start="1777" data-end="1780"/>Une bonne e-réputation renforce la confiance, améliore le référencement et attire davantage de visiteurs.<br data-start="1885" data-end="1888"/>Une mauvaise e-réputation peut, au contraire, faire chuter le trafic et nuire à la visibilité du site.</p><p data-start="1994" data-end="2153">Sa gestion implique une surveillance régulière, la réponse aux commentaires, la création de contenu de qualité et l’entretien d’une présence en ligne positive.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-66957f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="66957f6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2161019" data-id="2161019" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-df66c93 elementor-widget elementor-widget-heading" data-id="df66c93" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 401</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0fd7dab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0fd7dab" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c321087" data-id="c321087" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ac89f2c elementor-widget elementor-widget-text-editor" data-id="ac89f2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>erreur 401</strong> est une réponse d’erreur HTTP qui signifie « <strong>Non autorisé</strong> » en français.</p><p data-start="2195" data-end="2545">Elle indique que l’accès à une page nécessite une authentification, mais que l’utilisateur n’a pas fourni des identifiants valides.<br data-start="2334" data-end="2337"/>Elle apparaît donc lorsqu’un utilisateur tente d’accéder à une zone protégée sans autorisation.<br data-start="2432" data-end="2435"/>Pour résoudre une 401, il faut se connecter avec un identifiant correct ou vérifier les permissions accordées.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ee051a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee051a7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-793539c" data-id="793539c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f58d5ec elementor-widget elementor-widget-heading" data-id="f58d5ec" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 403</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-74df74d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="74df74d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd5852e" data-id="dd5852e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7cfbf5a elementor-widget elementor-widget-text-editor" data-id="7cfbf5a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>erreur 403</strong> est une réponse d’erreur HTTP qui signifie « <strong>Interdit</strong> » en français.</p><p>Elle indique que l’accès à une ressource est refusé, même si l’utilisateur est identifié.<br data-start="2681" data-end="2684"/>Elle peut être causée par des permissions insuffisantes, une IP bloquée, des restrictions du serveur ou une mauvaise configuration.<br data-start="2815" data-end="2818"/>L’utilisateur doit vérifier ses accès ou contacter l’administrateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-154a44f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="154a44f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0321b4b" data-id="0321b4b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ab6f9f7 elementor-widget elementor-widget-heading" data-id="ab6f9f7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 404</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-319f5f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="319f5f5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d2c73" data-id="85d2c73" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f93953 elementor-widget elementor-widget-text-editor" data-id="2f93953" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>erreur 404</strong>, également connue sous le nom de « <strong>Page introuvable</strong> » ou « <strong>Not Found</strong> » en anglais, apparaît lorsqu’une page n’existe pas ou a été supprimée sans redirection.<br data-start="3019" data-end="3022"/>Elle peut être due à : URL erronée, suppression d’une page ou changement d’adresse non redirigé.<br data-start="3118" data-end="3121"/>Pour éviter les 404, il est recommandé d’utiliser des <strong data-start="3175" data-end="3195">redirections 301</strong> lorsque des pages sont déplacées.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-627708e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="627708e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c07d117" data-id="c07d117" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-34c2392 elementor-widget elementor-widget-heading" data-id="34c2392" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 410</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b93ead5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b93ead5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e89c227" data-id="e89c227" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-38923cd elementor-widget elementor-widget-text-editor" data-id="38923cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Contrairement à l’erreur 404, l’<strong>erreur 410</strong> indique qu’une page a été supprimée volontairement et ne reviendra pas.<br data-start="3402" data-end="3405"/>Elle s’utilise lorsqu’un contenu est retiré de façon définitive.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e8d976e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e8d976e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69023c6" data-id="69023c6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c2dd99 elementor-widget elementor-widget-heading" data-id="4c2dd99" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 429</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-33e4521 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33e4521" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6b0d76" data-id="a6b0d76" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-87c0642 elementor-widget elementor-widget-text-editor" data-id="87c0642" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>erreur 429 </strong>se produit lorsqu’un utilisateur envoie trop de requêtes au serveur en très peu de temps.<br data-start="3617" data-end="3620"/>Le serveur limite alors l’accès pour éviter la surcharge.<br data-start="3677" data-end="3680"/>La solution consiste à patienter avant de réessayer.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3c8a0f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c8a0f8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5161ac" data-id="a5161ac" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-81fba83 elementor-widget elementor-widget-heading" data-id="81fba83" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 500</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3162dae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3162dae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79e7c89" data-id="79e7c89" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9cc42ba elementor-widget elementor-widget-text-editor" data-id="9cc42ba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>erreur 500</strong>, également connue sous le nom de « <strong>Erreur interne du serveur</strong> » ou « <strong>Internal Server Error</strong> » en anglais, indique un dysfonctionnement interne du serveur (bug, problème de configuration, surcharge, etc.).<br data-start="3898" data-end="3901"/>L’utilisateur ne peut rien faire : c’est au serveur d’être corrigé.<br data-start="3968" data-end="3971"/>Le plus souvent, il suffit d’attendre que l’équipe technique résolve le problème.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b75c72e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b75c72e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b06c235" data-id="b06c235" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-faa9b5f elementor-widget elementor-widget-heading" data-id="faa9b5f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 502</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6a6d4c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a6d4c5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf4836d" data-id="bf4836d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cec7103 elementor-widget elementor-widget-text-editor" data-id="cec7103" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>erreur 502</strong> survient lorsqu’un serveur intermédiaire (<em>proxy, CDN, pare-feu…</em>) reçoit une réponse invalide du serveur principal.<br data-start="4220" data-end="4223"/>Elle signale un problème de communication entre serveurs.<br data-start="4280" data-end="4283"/>Elle est généralement temporaire.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2eaadae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2eaadae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be54f6a" data-id="be54f6a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-26414b6 elementor-widget elementor-widget-heading" data-id="26414b6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 503</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4e5161d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e5161d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a518802" data-id="a518802" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aa6cce8 elementor-widget elementor-widget-text-editor" data-id="aa6cce8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>erreur 503</strong> signifie que le serveur n’est momentanément pas en mesure de répondre, souvent en raison d’une surcharge ou d’une maintenance.<br data-start="4505" data-end="4508"/>Elle disparaît généralement une fois la maintenance terminée ou la charge réduite.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0bd2181 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0bd2181" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67698f" data-id="c67698f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b75040f elementor-widget elementor-widget-heading" data-id="b75040f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 504</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7a5bda5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a5bda5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c190bf" data-id="7c190bf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8334090 elementor-widget elementor-widget-text-editor" data-id="8334090" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>erreur 504 </strong>se produit lorsque le serveur intermédiaire n’obtient pas de réponse du serveur principal dans le délai imparti.<br data-start="4760" data-end="4763"/>Cela peut être dû à :</p><ul data-start="4787" data-end="4885"><li data-start="4787" data-end="4824"><p data-start="4789" data-end="4824">un serveur en amont hors service,</p></li><li data-start="4825" data-end="4850"><p data-start="4827" data-end="4850">des problèmes réseau,</p></li><li data-start="4851" data-end="4885"><p data-start="4853" data-end="4885">un temps de réponse trop long.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c271da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c271da3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57df5a3" data-id="57df5a3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2592016 elementor-widget elementor-widget-heading" data-id="2592016" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur 521</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2855cd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2855cd2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-559a05d" data-id="559a05d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bf1e978 elementor-widget elementor-widget-text-editor" data-id="bf1e978" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une<strong> erreur 521 </strong>provient du fait que Cloudflare ne parvient pas à établir une connexion avec le serveur du site.<br data-start="5077" data-end="5080"/>Les causes courantes :</p><ul data-start="5105" data-end="5217"><li data-start="5105" data-end="5128"><p data-start="5107" data-end="5128">serveur hors ligne,</p></li><li data-start="5129" data-end="5149"><p data-start="5131" data-end="5149">problème réseau,</p></li><li data-start="5150" data-end="5183"><p data-start="5152" data-end="5183">pare-feu bloquant Cloudflare,</p></li><li data-start="5184" data-end="5217"><p data-start="5186" data-end="5217">surcharge du serveur d’origine.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-60498d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="60498d6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7d3a70" data-id="f7d3a70" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-035abf2 elementor-widget elementor-widget-heading" data-id="035abf2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Erreur soft 404</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b460f50 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b460f50" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02e91e2" data-id="02e91e2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3277e90 elementor-widget elementor-widget-text-editor" data-id="3277e90" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>erreur soft 404</strong> (ou « <strong>erreur 404 douce</strong>« ) est un cas où une page inexistante renvoie un code 200 (<em>page trouvée)</em> au lieu d’un code 404 réel.<br data-start="5359" data-end="5362"/>Cela trompe les moteurs de recherche, qui croient que la page existe encore et continuent de l’indexer.<br data-start="5465" data-end="5468"/>Pour y remédier, il faut renvoyer un véritable <strong data-start="5515" data-end="5527">code 404</strong> lorsque la page n’existe plus.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dbce164 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dbce164" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8de101" data-id="d8de101" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-646ee4c elementor-widget elementor-widget-heading" data-id="646ee4c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Evénement</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-74f6a4c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="74f6a4c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe4d5f0" data-id="fe4d5f0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-886b9a0 elementor-widget elementor-widget-text-editor" data-id="886b9a0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, un <strong>événement</strong> représente une action précise réalisée par un utilisateur : clic, lecture vidéo, envoi de formulaire, téléchargement…<br data-start="5756" data-end="5759"/>Les événements <strong data-start="5774" data-end="5812">ne sont pas suivis automatiquement</strong> : ils doivent être configurés manuellement via le code de suivi ou via Google Tag Manager.<br data-start="5903" data-end="5906"/>Ils permettent de mieux comprendre l’engagement des utilisateurs et d’analyser les interactions clés d’un site (clics importants, conversions, interactions avec des éléments interactifs, etc.).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-010dbbb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="010dbbb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f808a57" data-id="f808a57" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f5eb741 elementor-widget elementor-widget-heading" data-id="f5eb741" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">F</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7fbc503 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7fbc503" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-595db41" data-id="595db41" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a15b5b0 elementor-widget elementor-widget-heading" data-id="a15b5b0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Facteur de classement Google</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b8c70cc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b8c70cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-250da81" data-id="250da81" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2bffafa elementor-widget elementor-widget-text-editor" data-id="2bffafa" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <a href="https://bernard-sperandio.fr/7-facteurs-de-classement-google/"><strong>facteur de classement Google</strong></a> est un critère qu’utilise Google pour évaluer la pertinence et la qualité d’une page par rapport à une requête (<em>ex. qualité du contenu, backlinks, vitesse, mobile-friendly, etc.</em>).<br/>Comprendre ces facteurs aide à prioriser les optimisations SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a835920 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a835920" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6efc2ff" data-id="6efc2ff" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7580956 elementor-widget elementor-widget-heading" data-id="7580956" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Favicon</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4caf9ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4caf9ca" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84886f2" data-id="84886f2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e4eb485 elementor-widget elementor-widget-text-editor" data-id="e4eb485" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="523" data-end="534">favicon</strong> est la petite icône affichée dans l’onglet du navigateur et dans les favoris.<br/>C’est un identifiant visuel simple qui renforce la reconnaissance de la marque et donne un aspect plus professionnel au site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fa262de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fa262de" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9509bc5" data-id="9509bc5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-874a37d elementor-widget elementor-widget-heading" data-id="874a37d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Feedback utilisateur</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1b614e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b614e9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39a568b" data-id="39a568b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b268232 elementor-widget elementor-widget-text-editor" data-id="b268232" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="768" data-end="792">feedback utilisateur</strong> regroupe les avis, commentaires et retours des visiteurs sur l’usage d’un site. <br/>Ces retours sont essentiels pour détecter les problèmes UX, améliorer les parcours et prioriser les correctifs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bdd7aaf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bdd7aaf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f08546" data-id="9f08546" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-33328e2 elementor-widget elementor-widget-heading" data-id="33328e2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Featured Snippet</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8d89fa4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d89fa4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3870620" data-id="3870620" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-40f6cbe elementor-widget elementor-widget-text-editor" data-id="40f6cbe" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>Featured Snippet</strong>, également connu sous le nom d’<strong>Extrait optimisé</strong> ou <strong>Position Zéro</strong> en français, est un encadré en haut des résultats Google qui affiche une réponse concise extraite d’une page. <br/>Bien structurer et répondre clairement aux questions (paragraphes, listes, tableaux) augmente les chances d’y apparaître.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b534b61 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b534b61" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20e3afa" data-id="20e3afa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-60dc91e elementor-widget elementor-widget-heading" data-id="60dc91e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Ferme de liens</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-20f0c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20f0c9d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42a6e38" data-id="42a6e38" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d689976 elementor-widget elementor-widget-text-editor" data-id="d689976" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong data-start="1309" data-end="1327">ferme de liens</strong> est un réseau de sites créant artificiellement des liens entre eux pour manipuler le SEO. <br/>C’est une pratique spammy : elle peut entraîner des pénalités et doit être évitée.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a07292f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a07292f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf08dec" data-id="cf08dec" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9b1d3de elementor-widget elementor-widget-heading" data-id="9b1d3de" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Fiche produit</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bf691d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bf691d1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-216e891" data-id="216e891" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fb8b20c elementor-widget elementor-widget-text-editor" data-id="fb8b20c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong data-start="1523" data-end="1540">fiche produit</strong> présente toutes les informations utiles pour vendre un article en ligne : titre, description, photos, prix, variantes, caractéristiques techniques, disponibilité, avis clients et conditions de livraison.<br/>Bien conçue, elle augmente la confiance et les conversions</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8c7b705 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c7b705" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7664953" data-id="7664953" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-806376f elementor-widget elementor-widget-heading" data-id="806376f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Fichier de log</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8accaed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8accaed" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-856cf6b" data-id="856cf6b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-04ac841 elementor-widget elementor-widget-text-editor" data-id="04ac841" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="1828" data-end="1846">fichier de log</strong> enregistre les événements d’un serveur (requêtes, erreurs, accès). <br/>Il sert à diagnostiquer des problèmes, analyser le trafic, détecter des attaques et comprendre le comportement des bots ou des utilisateurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6a727f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a727f2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9be0e3" data-id="d9be0e3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f7190c8 elementor-widget elementor-widget-heading" data-id="f7190c8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Fichier .htaccess</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5f1bcde elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f1bcde" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f02872" data-id="6f02872" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d795bfc elementor-widget elementor-widget-text-editor" data-id="d795bfc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="2081" data-end="2094">.htaccess</strong> est un fichier de configuration (<em>serveur Apache</em>) qui permet de définir des règles locales : redirections, gestion d’erreurs, protection par mot de passe, compression, etc. <br/>Mal configuré, il peut casser le site — attention aux modifications.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c726d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c726d95" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bdd651" data-id="6bdd651" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f7d9fcb elementor-widget elementor-widget-heading" data-id="f7d9fcb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Fichier robots.txt</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5e0a921 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e0a921" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dcd3ec" data-id="7dcd3ec" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cd3257d elementor-widget elementor-widget-text-editor" data-id="cd3257d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <a href="https://bernard-sperandio.fr/fichier-robots-txt/"><strong>fichier robots.txt</strong></a> donne des instructions aux crawlers (<em>robots</em>) sur les parties du site à explorer ou ignorer. <br/>Placé à la racine du site, il aide à préserver le budget de crawl et à protéger des zones non destinées à l’indexation.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-71823cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71823cb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a3354d" data-id="4a3354d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-24dc2e3 elementor-widget elementor-widget-heading" data-id="24dc2e3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Fil d'Ariane</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-681d306 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="681d306" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18c0213" data-id="18c0213" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1db62cd elementor-widget elementor-widget-text-editor" data-id="1db62cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>fil d’Ariane</strong>, également connu sous le nom de « <strong>breadcrumb</strong> » en anglais, est une navigation secondaire indiquant la position de l’utilisateur dans la structure du site (<em>ex. Accueil > Catégorie > Produit</em>).<br/>Il améliore l’orientation, l’UX et aide les moteurs à comprendre la hiérarchie du contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-376263d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="376263d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca39131" data-id="ca39131" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b708029 elementor-widget elementor-widget-heading" data-id="b708029" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Firefox</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d5da26f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d5da26f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46e0de8" data-id="46e0de8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a8959a7 elementor-widget elementor-widget-text-editor" data-id="a8959a7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong data-start="2877" data-end="2888">Firefox</strong> est un navigateur open-source développé par Mozilla, reconnu pour ses fonctions de confidentialité, ses extensions et ses outils développeurs. <br/>Il est une alternative populaire à Chrome</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-92de3ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="92de3ba" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c374639" data-id="c374639" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-50a97e0 elementor-widget elementor-widget-heading" data-id="50a97e0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">First Contentful Paint</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9ce0a91 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ce0a91" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bbdf5e" data-id="2bbdf5e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f213c08 elementor-widget elementor-widget-text-editor" data-id="f213c08" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le<strong> First Contentful Paint</strong> (<em>FCP</em>), égal<strong>ement connu sous le nom de « Première peinture du contenu</strong> » en français, mesure le temps avant que le premier élément de contenu visible s’affiche (<em>texte, image)</em>. <br/>Un FCP rapide donne la sensation que la page commence à charger — objectif : réduire ce délai pour améliorer l’UX.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fb47ce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fb47ce5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74c55db" data-id="74c55db" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0487311 elementor-widget elementor-widget-heading" data-id="0487311" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">First Input Delay</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fd8fca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd8fca9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf81f5e" data-id="bf81f5e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d924cf3 elementor-widget elementor-widget-text-editor" data-id="d924cf3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>First Input Delay</strong> (<em>FID</em>), également connu sous le nom de « <strong>Première attente de saisie</strong> » en français, mesure la réactivité : délai entre la première interaction utilisateur (<em>clic, tap</em>) et la réponse du navigateur. <br/>Un faible FID (idéal <100 ms) signifie que la page est interactive rapidement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-687c826 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="687c826" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b00cac" data-id="7b00cac" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3a09a65 elementor-widget elementor-widget-heading" data-id="3a09a65" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Flux de comportement</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-497a78b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="497a78b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88d51dd" data-id="88d51dd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c348000 elementor-widget elementor-widget-text-editor" data-id="c348000" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Flux de Comportement</strong> (<em>Behavior Flow</em>) dans Google Analytics montre les chemins types parcourus par les visiteurs (<em>page A → page B → sortie</em>).<br/>Il aide à repérer les parcours qui convertissent et les pages où les utilisateurs abandonnent.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-57ddddb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="57ddddb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a04169" data-id="5a04169" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-59d5f0a elementor-widget elementor-widget-heading" data-id="59d5f0a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Follower</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ce0dadf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ce0dadf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-717cbd7" data-id="717cbd7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c93ff4e elementor-widget elementor-widget-text-editor" data-id="c93ff4e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="3841" data-end="3853">follower</strong> est un abonné sur un réseau social qui reçoit les publications d’un compte. <br/>La taille de l’audience est utile, mais la qualité d’engagement (<em>likes, commentaires, partages</em>) compte encore plus.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ce7b03 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ce7b03" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e444d9" data-id="6e444d9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ab282bf elementor-widget elementor-widget-heading" data-id="ab282bf" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">FOMO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2665040 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2665040" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e2acef" data-id="7e2acef" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f1f54e elementor-widget elementor-widget-text-editor" data-id="2f1f54e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/boostez-vos-ventes-e-commerce/">FOMO</a></span>, ou « Fear Of Missing Out », est une expression anglaise qui signifie « peur de rater quelque chose ».<br/>C’est une technique marketing qui crée un sentiment d’urgence <em>(offre limitée, stock faible)</em> pour encourager une action rapide. <br/>Efficace pour accroître les conversions, à utiliser avec transparence pour rester crédible.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9f2940d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9f2940d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5819ac8" data-id="5819ac8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7603a76 elementor-widget elementor-widget-heading" data-id="7603a76" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Footer</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ca1a2b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ca1a2b0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506ddfd" data-id="506ddfd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f040f8d elementor-widget elementor-widget-text-editor" data-id="f040f8d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><b>Le <a href="https://bernard-sperandio.fr/footer-site-web/">footer</a> </b>d’un site web, également appelé « <strong>pied de page</strong> » en français, est la zone située en bas de page, commune à tout le site. <br/>Idéal pour y placer : contacts, mentions légales, liens utiles, politique de confidentialité, réseaux sociaux et informations de confiance.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e42bb34 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e42bb34" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a743ef" data-id="7a743ef" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9f30340 elementor-widget elementor-widget-heading" data-id="9f30340" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">G</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6944284 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6944284" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87ea7df" data-id="87ea7df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-20b5fb9 elementor-widget elementor-widget-heading" data-id="20b5fb9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Glossaire SEO / UX</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bab4856 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bab4856" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29cfc68" data-id="29cfc68" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a452ba6 elementor-widget elementor-widget-text-editor" data-id="a452ba6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/glossaire-seo-les-definitions-du-referencement-naturel/"><strong data-start="60" data-end="80">glossaire SEO/UX</strong></a></span> rassemble les termes liés au référencement et à l’expérience utilisateur.<br data-start="154" data-end="157"/>Il explique de manière simple des concepts comme SEO, SXO, SERP, snippets ou site mobile-friendly.<br data-start="255" data-end="258"/>Il permet aux débutants et aux professionnels de mieux comprendre le langage du web.<br data-start="342" data-end="345"/>Il facilite la communication entre équipes marketing, SEO et design.<br data-start="413" data-end="416"/>Le glossaire aide à relier optimisation pour les moteurs de recherche et expérience utilisateur.<br data-start="512" data-end="515"/>Il sert de référence pratique pour améliorer visibilité, trafic et satisfaction des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ee09bf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee09bf2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0def2f4" data-id="0def2f4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a2e9128 elementor-widget elementor-widget-heading" data-id="a2e9128" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-22aed95 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="22aed95" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee3787" data-id="4ee3787" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c0bf4a elementor-widget elementor-widget-text-editor" data-id="3c0bf4a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google</strong> est une entreprise technologique américaine surtout connue pour son moteur de recherche. <br/>Fondée en 1998 par Larry Page et Sergey Brin, elle propose aussi des services populaires (<em>Gmail, Maps, YouTube, Chrome, Android</em>) et des solutions publicitaires et d’analyse.<br/>Google influence fortement la façon dont l’information est trouvée et classée en ligne, d’où l’importance du SEO pour les sites</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d5fe5b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d5fe5b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db87f47" data-id="db87f47" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-009dde1 elementor-widget elementor-widget-heading" data-id="009dde1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Ads</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1461939 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1461939" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5aa763" data-id="d5aa763" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7144376 elementor-widget elementor-widget-text-editor" data-id="7144376" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Ads</strong>, anciennement connu sous le nom de <strong>Google AdWords</strong>, est la plateforme publicitaire de Google. <br/>Elle permet d’acheter des espaces (<em>résultats de recherche, réseaux partenaires, YouTube</em>) en utilisant des modèles comme le coût-par-clic (<em>CPC</em>) ou le coût pour mille impressions (<em>CPM</em>).<br/>Les annonceurs définissent un budget, choisissent des mots-clés et ciblent des audiences pour mesurer les clics, conversions et retours sur investissement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2debbeb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2debbeb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2f60fb" data-id="d2f60fb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3a1ac58 elementor-widget elementor-widget-heading" data-id="3a1ac58" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Analytics (UA)</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9cad163 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9cad163" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59276cf" data-id="59276cf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b3c24ae elementor-widget elementor-widget-text-editor" data-id="b3c24ae" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Analytics (UA)</strong> appelé aussi, <strong>Universal Analytics Universal Analytics (UA)</strong> était l’ancienne version de l’outil d’analyse de trafic de Google.<br/>Elle reposait sur un modèle de sessions et d’identifiants utilisateurs. <br/>Google a officiellement remplacé UA par GA4 ; UA n’est plus recommandé pour les nouvelles installations depuis le 1er juillet 2023.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1242d67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1242d67" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bff5b1" data-id="6bff5b1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-002a34f elementor-widget elementor-widget-heading" data-id="002a34f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Analytics 4</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7945d86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7945d86" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fbfda7" data-id="6fbfda7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8da8d53 elementor-widget elementor-widget-text-editor" data-id="8da8d53" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/google-analytics-4-installation-configuration/"><strong>Google Analytics 4</strong></a>, dénommée plus simplement <strong>GA4</strong>, est la nouvelle génération de Google Analytics, centrée sur les <strong data-start="1322" data-end="1336">événements</strong> plutôt que sur les sessions. Elle facilite le suivi multi-appareils et l’intégration des données hors ligne, offre des rapports modulaires et met davantage l’accent sur la confidentialité et le machine learning pour combler les données manquantes. <br/>Il est conseillé de migrer vers GA4 pour bénéficier des fonctionnalités à jour.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4927f70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4927f70" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76688d9" data-id="76688d9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b907b90 elementor-widget elementor-widget-heading" data-id="b907b90" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Autocomplete</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9ec239c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ec239c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-765c23a" data-id="765c23a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-547ebf7 elementor-widget elementor-widget-text-editor" data-id="547ebf7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Autocomplete</strong>, également connu sous le nom de <strong>Saisie semi-automatique Google</strong> en français, propose des suggestions de requêtes lorsque l’utilisateur tape dans la barre de recherche. <br/>Ces suggestions sont basées sur la popularité des requêtes, les tendances et le contexte géographique. <br/>Pour le SEO, elles donnent des indications utiles sur les intentions de recherche et les formulations fréquentes des internautes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-abc279a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="abc279a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-861f981" data-id="861f981" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-77ad30b elementor-widget elementor-widget-heading" data-id="77ad30b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Bard</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a8f7b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a8f7b33" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-248b780" data-id="248b780" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c6e0629 elementor-widget elementor-widget-text-editor" data-id="c6e0629" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Bard</strong> est un service de génération de texte basé sur l’IA, conçu pour produire du contenu, répondre à des questions ou aider à la rédaction. <br/>Comme tout outil de génération automatique, il faut vérifier et éditer les résultats pour garantir précision, originalité et conformité à la ligne éditoriale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1b05b16 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b05b16" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f45f5e" data-id="4f45f5e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4a18983 elementor-widget elementor-widget-heading" data-id="4a18983" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Googlebot</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-90915b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="90915b7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b61a48" data-id="1b61a48" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f2f7ecf elementor-widget elementor-widget-text-editor" data-id="f2f7ecf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Googlebot</strong> est le robot (<em>crawler</em>) de Google qui parcourt le web pour découvrir, lire et indexer les pages. <br/>Il suit les liens, respecte les règles du fichier robots.txt et transmet les pages à l’index de Google. <br/>Comprendre son comportement aide à optimiser l’indexation d’un site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7df99ac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7df99ac" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abb5d8b" data-id="abb5d8b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-26919de elementor-widget elementor-widget-heading" data-id="26919de" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google BERT</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a15cfe1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a15cfe1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2887f7b" data-id="2887f7b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9f9c6a2 elementor-widget elementor-widget-text-editor" data-id="9f9c6a2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2686" data-end="3064"><strong>BERT</strong> (<em>Bidirectional Encoder Representations from Transformers</em>) est un modèle de traitement du langage naturel utilisé par Google pour mieux comprendre le contexte des requêtes et des contenus (<em>notamment dans les requêtes longues ou conversationnelles</em>).<br/>Son objectif : saisir le sens réel des mots selon leur contexte pour fournir des résultats plus pertinents.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-18dbcbe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18dbcbe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a7c46b" data-id="8a7c46b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0370ff2 elementor-widget elementor-widget-heading" data-id="0370ff2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Caffeine</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ed9cf37 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed9cf37" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-980c500" data-id="980c500" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c8ca397 elementor-widget elementor-widget-text-editor" data-id="c8ca397" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Caffeine</strong> était une refonte de l’infrastructure d’indexation lancée en 2010.<br/>Son objectif : indexer le web de façon beaucoup plus continue et rapide, pour afficher des résultats plus « frais » (<em>nouveaux contenus</em>) et améliorer la réactivité du moteur de recherche aux mises à jour du web.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f153414 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f153414" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dcb2e3" data-id="0dcb2e3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6349313 elementor-widget elementor-widget-heading" data-id="6349313" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Chrome</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-de2f07c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de2f07c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58e693b" data-id="58e693b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8193b80 elementor-widget elementor-widget-text-editor" data-id="8193b80" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Chrome</strong> est le navigateur web développé par Google, connu pour sa rapidité, sa simplicité et son large écosystème d’extensions.<br/>Il propose synchronisation des données via un compte Google, un mode incognito et des outils pour développeurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-90b21ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="90b21ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14dce0f" data-id="14dce0f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a635604 elementor-widget elementor-widget-heading" data-id="a635604" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Discover</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4caaaef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4caaaef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b1d49" data-id="67b1d49" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7b0164a elementor-widget elementor-widget-text-editor" data-id="7b0164a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Discover</strong> (<em>anciennement appelé </em><strong>Google Feed</strong>) est un flux personnalisé qui présente des articles et contenus recommandés sans requête active. <br/>Il s’appuie sur les centres d’intérêt et le comportement de l’utilisateur pour proposer des contenus pertinents en amont de la recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-08109de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="08109de" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9758654" data-id="9758654" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b8b9584 elementor-widget elementor-widget-heading" data-id="b8b9584" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google E-A-T</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1105113 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1105113" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09f3656" data-id="09f3656" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-362ac45 elementor-widget elementor-widget-text-editor" data-id="362ac45" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong><a href="https://bernard-sperandio.fr/google-eat-que-signifie-le-concept-e-a-t/">Google EAT</a></strong> (<em>signifie Expertise, Authoritativeness, Trustworthiness (Expertise, Autorité, Fiabilité).<br/>D</em>epuis 2022 Google ajoute <strong data-start="1208" data-end="1222">Experience</strong> : E-E-A-T.<br/>Ce sont des critères qualitatives que Google utilise pour évaluer la crédibilité d’un contenu, surtout pour les pages YMYL (<em>santé, finance…</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-be84d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be84d1b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0959fa6" data-id="0959fa6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a849c63 elementor-widget elementor-widget-heading" data-id="a849c63" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Hummingbird</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-73c070f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="73c070f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-506d3f0" data-id="506d3f0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f09c61a elementor-widget elementor-widget-text-editor" data-id="f09c61a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Hummingbird</strong>, ou en français <strong>Google Colibri</strong> est une mise à jour de 2013 qui a amélioré la compréhension sémantique des requêtes. <br/>Plutôt que des mots isolés, Google analyse l’intention globale d’une requête pour fournir des réponses plus pertinentes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-86190e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="86190e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2e30e" data-id="4b2e30e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3bbb73e elementor-widget elementor-widget-heading" data-id="3bbb73e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Knowledge Panel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eccd557 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eccd557" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87cecf8" data-id="87cecf8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-10a4373 elementor-widget elementor-widget-text-editor" data-id="10a4373" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><strong>Google Knowledge Panel</strong></a></span>, en français <strong>Panneau de connaissances Google</strong>, est l’encadré d’information affiché à droite des résultats pour une entité (<em>personne, entreprise, lieu</em>). <br/>Il agrège données clés (<em>description, image, coordonnées</em>) à partir de sources fiables pour donner un aperçu instantané.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cbd004d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cbd004d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1e32f5" data-id="d1e32f5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-705cccd elementor-widget elementor-widget-heading" data-id="705cccd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Lens</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4aa0d39 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4aa0d39" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1121e" data-id="4b1121e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0303e20 elementor-widget elementor-widget-text-editor" data-id="0303e20" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Lens </strong>est un outil de recherche visuelle : en pointant l’appareil photo sur un objet ou du texte, il identifie l’objet, traduit du texte, ou aide à retrouver des produits similaires en ligne.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d7fc15f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d7fc15f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22b3ff1" data-id="22b3ff1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4b58ed7 elementor-widget elementor-widget-heading" data-id="4b58ed7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Maps</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-029aed9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="029aed9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52d8631" data-id="52d8631" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f5ec3f4 elementor-widget elementor-widget-text-editor" data-id="f5ec3f4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Maps</strong> est un service de cartographie qui fournit itinéraires, vues satellite, Street View, informations locales et intégration des fiches d’établissement. <br/>Il est essentiel pour le <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><span style="color: #0000ff;">référencement local.</span></a></strong></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d04c96c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d04c96c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8c3f4e" data-id="f8c3f4e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6fe0348 elementor-widget elementor-widget-heading" data-id="6fe0348" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google MUM</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-93ee0d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="93ee0d2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69e432d" data-id="69e432d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0c6107 elementor-widget elementor-widget-text-editor" data-id="c0c6107" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/google-mum/"><strong>Google MUM</strong></a> (<em>Multitask Unified Model</em>) st un modèle d’IA de Google capable de traiter des requêtes complexes, multimodales et multi-tâches pour fournir des réponses plus complètes et contextualisées.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-58a7eab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="58a7eab" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ffb3f3" data-id="8ffb3f3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3dfec1d elementor-widget elementor-widget-heading" data-id="3dfec1d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google My Business</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1b23e97 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b23e97" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7e5f4a" data-id="f7e5f4a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6a63cf0 elementor-widget elementor-widget-text-editor" data-id="6a63cf0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/comment-creer-une-fiche-google-my-business/"><strong>Google My Business </strong></a>(<em>GMB</em>), désormais appelé <a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><strong>Google Business Profile</strong></a> (<em>GBP</em>), est un outil gratuit permettant aux entreprises locales de gérer leur fiche (<em>adresse, horaires, avis</em>) affichée dans Google Search et Maps. <br/>Il est indispensable pour la visibilité locale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bc12e06 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bc12e06" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef4c219" data-id="ef4c219" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bc0415d elementor-widget elementor-widget-heading" data-id="bc0415d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Opossum</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3aa7ea2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3aa7ea2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-841ea7d" data-id="841ea7d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b42f9c1 elementor-widget elementor-widget-text-editor" data-id="b42f9c1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Opossum</strong> est une mise à jour (2016) visant à raffiner les résultats locaux : elle a renforcé l’importance de la proximité et filtré certains doublons dans les listes locales.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1ffe5a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ffe5a9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab39575" data-id="ab39575" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-79c37d9 elementor-widget elementor-widget-heading" data-id="79c37d9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google PageSpeed Insights</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ee5c9a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee5c9a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-844e8fd" data-id="844e8fd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b5860fb elementor-widget elementor-widget-text-editor" data-id="b5860fb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://pagespeed.web.dev/" target="_blank" rel="noopener"><strong>Google PageSpeed Insights</strong></a> est un outil gratuit qui évalue la performance d’une page (<em>mobile & desktop</em>) et fournit des recommandations techniques pour optimiser la vitesse et l’expérience utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c5d71e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c5d71e8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5d6c90" data-id="c5d6c90" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-80190b0 elementor-widget elementor-widget-heading" data-id="80190b0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Panda</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bfc3092 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bfc3092" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-307a7bb" data-id="307a7bb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-79a4b5e elementor-widget elementor-widget-text-editor" data-id="79a4b5e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Panda</strong> (2011) est une mise à jour visant à pénaliser les sites avec contenu de faible qualité ou dupliqué et à favoriser les contenus riches, utiles et originaux.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b9291e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b9291e8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c34803" data-id="0c34803" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-289e033 elementor-widget elementor-widget-heading" data-id="289e033" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Penguin</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8e400a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8e400a3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc3df9d" data-id="dc3df9d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6a90747 elementor-widget elementor-widget-text-editor" data-id="6a90747" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Penguin</strong> (2012) cible les stratégies de manipulation des liens (backlinks de mauvaise qualité, sur-optimisation) et pénalise les pratiques de netlinking artificiel.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cd2196e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd2196e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6352cb" data-id="e6352cb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9452ed7 elementor-widget elementor-widget-heading" data-id="9452ed7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Pigeon</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9bb2dd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9bb2dd0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5749128" data-id="5749128" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d2af083 elementor-widget elementor-widget-text-editor" data-id="d2af083" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Pigeon</strong> (2014) a rapproché les algorithmes locaux et organiques, améliorant la précision des résultats géolocalisés et donnant plus de poids aux signaux locaux tels que Google My Business.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-221168b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="221168b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1cf99b" data-id="e1cf99b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d85faa3 elementor-widget elementor-widget-heading" data-id="d85faa3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google RankBrain</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-662016e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="662016e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8801e8a" data-id="8801e8a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4be4574 elementor-widget elementor-widget-text-editor" data-id="4be4574" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google RankBrain</strong> est un sous-système d’apprentissage automatique introduit pour mieux interpréter les requêtes inconnues ou ambiguës, en inférant des relations entre mots et concepts.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a79b635 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a79b635" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b4f5fd" data-id="6b4f5fd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bbe3f6e elementor-widget elementor-widget-heading" data-id="bbe3f6e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Sandbox</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9d7a517 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9d7a517" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e0ac8" data-id="b3e0ac8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8365f15 elementor-widget elementor-widget-text-editor" data-id="8365f15" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>Google Sandbox</strong> (en français, <strong>bac à sable Google</strong>) est un terme informel désignant l’effet possible où un nouveau site met du temps à obtenir du classement organique. <br/>C’est plus une observation qu’une règle officielle : la patience, la qualité et l’autorité construisent le référencement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-65f8a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="65f8a11" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5f5264" data-id="f5f5264" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9863181 elementor-widget elementor-widget-heading" data-id="9863181" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Search Console</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e7a72e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e7a72e6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efda3c5" data-id="efda3c5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a68ecf5 elementor-widget elementor-widget-text-editor" data-id="a68ecf5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong><a href="https://bernard-sperandio.fr/google-search-console/">Google Search Console</a>, </strong>anciennement appelée <strong>Google Webmaster Tools</strong>, est une plateforme gratuite pour surveiller l’indexation, la performance (<em>impressions, clics</em>), corriger les erreurs d’exploration, soumettre des sitemaps et recevoir des alertes sur la santé SEO du site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ce54aa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ce54aa8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9128e7" data-id="d9128e7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-59a33c9 elementor-widget elementor-widget-heading" data-id="59a33c9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Shopping</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ae873e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ae873e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc8d5b6" data-id="dc8d5b6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5007244 elementor-widget elementor-widget-text-editor" data-id="5007244" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Shopping </strong>est un Service/format d’annonces produit qui affiche images, prix et liens vers les fiches produits. <br/>Les marchands alimentent Google Merchant Center pour diffuser leurs catalogues.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cdd03df elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cdd03df" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c326c4" data-id="5c326c4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c73eafb elementor-widget elementor-widget-heading" data-id="c73eafb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Tag Manager</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ce6408 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ce6408" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f82e8c0" data-id="f82e8c0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-63d9aba elementor-widget elementor-widget-text-editor" data-id="63d9aba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Tag Manager (<em>GTM</em>)</strong> est un gestionnaire de balises qui permet d’ajouter/modifier des scripts (<em>analytics, pixels, events</em>) sans toucher au code source, via une interface centralisée et des déclencheurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-25582c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="25582c6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e89a55" data-id="8e89a55" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-46ff7dd elementor-widget elementor-widget-heading" data-id="46ff7dd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Traduction</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3c93213 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3c93213" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0e4fa2" data-id="d0e4fa2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6621411 elementor-widget elementor-widget-text-editor" data-id="6621411" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Traduction,</strong> ou <strong><a href="https://bernard-sperandio.fr/comment-traduire-une-page-web-sur-google/">Google Translate</a>,</strong> est un service de traduction automatique prenant en charge de nombreuses langues, basé sur des modèles de machine learning et utilisé pour traduire textes, pages et documents.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-78d095f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="78d095f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c1a7e0" data-id="5c1a7e0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d1e095e elementor-widget elementor-widget-heading" data-id="d1e095e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Trends</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b00fa22 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b00fa22" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-273d218" data-id="273d218" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-29f8917 elementor-widget elementor-widget-text-editor" data-id="29f8917" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Trends</strong> est un outil gratuit qui montre l’évolution de l’intérêt pour des requêtes dans le temps et par région.<br/>Il est utile pour repérer les tendances et adapter le contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f0aa475 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f0aa475" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-356effa" data-id="356effa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c183420 elementor-widget elementor-widget-heading" data-id="c183420" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Google Webmaster Guidelines</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ef63531 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ef63531" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0f8e65" data-id="f0f8e65" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2dbb306 elementor-widget elementor-widget-text-editor" data-id="2dbb306" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Google Webmaster Guidelines</strong>, également appelé <strong>Directives aux webmasters de Google</strong> en français, est un jeu de recommandations officielles indiquant les bonnes pratiques SEO à suivre et les techniques à éviter pour rester conforme et ne pas risquer de pénalités.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4da712e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4da712e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8f073" data-id="1d8f073" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2cc3a8f elementor-widget elementor-widget-heading" data-id="2cc3a8f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">GPTBot</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-776ca2e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="776ca2e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acc57bf" data-id="acc57bf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d93a9e0 elementor-widget elementor-widget-text-editor" data-id="d93a9e0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>GPTBot</strong> est le robot d’exploration d’OpenAI qui collecte des données publiques pour améliorer les modèles de langage. <br/>Les sites peuvent configurer l’accès via le fichier robots.txt si nécessaire.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-89e4ba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="89e4ba4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-495e684" data-id="495e684" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5ebf4d3 elementor-widget elementor-widget-heading" data-id="5ebf4d3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Grey Hat SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7320587 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7320587" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-159c52b" data-id="159c52b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0565ccc elementor-widget elementor-widget-text-editor" data-id="0565ccc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Grey Hat SEO</strong>, (<em>référencement SEO gris</em>), désigne des pratiques SEO intermédiaires : techniquement risquées ou discutables mais non explicitement interdites. <br/>Elles peuvent fonctionner à court terme, mais exposent à un risque de sanction long terme.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9f59fdd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9f59fdd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2089fda" data-id="2089fda" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-378a851 elementor-widget elementor-widget-heading" data-id="378a851" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Growth hacking</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a172506 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a172506" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8581270" data-id="8581270" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e623e78 elementor-widget elementor-widget-text-editor" data-id="e623e78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>growth hacking</strong> (ou en français <strong>piratage de croissance</strong>) est une approche orientée tests rapides, créativité et données pour accélérer la croissance utilisateur à moindre coût, souvent utilisée en startup pour valider des leviers d’acquisition.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-42d42ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="42d42ff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4610c41" data-id="4610c41" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f14c4b elementor-widget elementor-widget-heading" data-id="5f14c4b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Growth marketing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0d57264 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d57264" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5077f5" data-id="e5077f5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b56454b elementor-widget elementor-widget-text-editor" data-id="b56454b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>growth marketing</strong> (ou en français <strong>marketing de croissance</strong>) est une approche structurée de croissance qui combine acquisition, rétention et optimisation du parcours client avec une démarche expérimentale et analytique sur le long terme.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e1fc589 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e1fc589" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f6144" data-id="27f6144" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9f3d94b elementor-widget elementor-widget-heading" data-id="9f3d94b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">GTmetrix</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-044563d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="044563d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb9cf35" data-id="eb9cf35" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6bb0650 elementor-widget elementor-widget-text-editor" data-id="6bb0650" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/gtmetrix-comment-lutiliser-le-guide-complet-2021/"><strong>GTmetrix</strong> </a>est un outil d’audit de performance qui fournit des métriques, rapports et recommandations (images, requêtes, cache…) pour optimiser la vitesse et la santé technique d’un site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b394a0b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b394a0b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fc3cbb" data-id="3fc3cbb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-17888f3 elementor-widget elementor-widget-heading" data-id="17888f3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">H</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7a3bb67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a3bb67" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f6f85d" data-id="0f6f85d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ed156b3 elementor-widget elementor-widget-heading" data-id="ed156b3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Hashtag</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-92c56a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="92c56a1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5590d25" data-id="5590d25" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9be33eb elementor-widget elementor-widget-text-editor" data-id="9be33eb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong data-start="216" data-end="227">hashtag</strong> est un mot ou une expression précédée du symbole <strong>#</strong> utilisé sur les réseaux sociaux pour taguer et regrouper des contenus autour d’un même thème. <br/>En ajoutant un hashtag à une publication, on la rend plus facilement découvrable par les utilisateurs intéressés par ce sujet (<em>ex. #SEO, #UX</em>).<br/>Utile pour suivre des tendances, des événements ou lancer des campagnes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-68ac51e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68ac51e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c29ebc7" data-id="c29ebc7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-999f686 elementor-widget elementor-widget-heading" data-id="999f686" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Header</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8802306 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8802306" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a26ed2" data-id="4a26ed2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-36ae3f5 elementor-widget elementor-widget-text-editor" data-id="36ae3f5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans le contexte d’un site web, un <strong>header</strong> (en français, <strong>en-tête</strong>) est la zone située en haut de chaque page.<br/>Il contient généralement le logo, le menu de navigation, la barre de recherche et parfois des boutons d’action (<em>contact, connexion</em>). <br/>Le header sert à l’identification de la marque et à orienter rapidement l’utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f32e0ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f32e0ab" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-699c3a9" data-id="699c3a9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1ec94b0 elementor-widget elementor-widget-heading" data-id="1ec94b0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Heatmap</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-51ef7c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51ef7c5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e69ee1a" data-id="e69ee1a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-32f94b0 elementor-widget elementor-widget-text-editor" data-id="32f94b0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong data-start="954" data-end="965">heatmap</strong> ou carte de chaleur, visualise, sur une page web, les zones où les visiteurs interagissent le plus (<em>clics, mouvements de souris, scroll</em>).<br/>C’est un outil d’analyse UX qui aide à repérer ce qui attire l’attention, optimiser l’emplacement des CTA et corriger les points froids de la page</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ba9edd9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba9edd9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7686e5d" data-id="7686e5d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0ab661 elementor-widget elementor-widget-heading" data-id="c0ab661" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Hreflang</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e4f8476 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e4f8476" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80b8a80" data-id="80b8a80" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-de62bf7 elementor-widget elementor-widget-text-editor" data-id="de62bf7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La balise <strong data-start="1277" data-end="1289">hreflang</strong> indique aux moteurs de recherche la langue et la région cible d’une page (<em>ex. fr,fr-CA, en-US)</em>.<br/>Indispensable pour les sites multilingues : elle permet d’afficher la version la plus appropriée pour l’utilisateur et d’éviter la concurrence entre pages traduites.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5c79ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c79ad6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-400aab8" data-id="400aab8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0f3b9b elementor-widget elementor-widget-heading" data-id="c0f3b9b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">HTML</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ece31e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ece31e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4f4d64" data-id="e4f4d64" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-eaf831c elementor-widget elementor-widget-text-editor" data-id="eaf831c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>HTML</strong> (<em>HyperText Markup Language</em>) est le langage de balisage qui structure le contenu d’une page web (<em>titres, paragraphes, images, liens, formulaires</em>).<br/>Il définit l’ossature d’un document web ; le CSS et le JavaScript s’occupent respectivement du style et du comportement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dda81cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dda81cb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8edb78" data-id="a8edb78" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a1833fa elementor-widget elementor-widget-heading" data-id="a1833fa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">HTTP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a52deff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a52deff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dddd035" data-id="dddd035" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c6e3df7 elementor-widget elementor-widget-text-editor" data-id="c6e3df7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>HTTP</strong> (<em>HyperText Transfer Protocol</em>) est le protocole de communication qui permet au navigateur d’envoyer des requêtes à un serveur et de recevoir des pages web en réponse. <br/>C’est le fondement du web, basé sur un modèle requête / réponse. Note : HTTP n’est pas chiffré par défaut.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-779083c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="779083c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b82cc3f" data-id="b82cc3f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0d35cb8 elementor-widget elementor-widget-heading" data-id="0d35cb8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">HTTPS</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-59473e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="59473e6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a708402" data-id="a708402" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-00420df elementor-widget elementor-widget-text-editor" data-id="00420df" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>HTTPS (</strong><em>HyperText Transfert Protocol Secure)</em> est la version sécurisée de HTTP. <br/>Elle ajoute un chiffrement <em>(SSL/TLS</em>) entre le navigateur et le serveur, protégeant les données en transit <em>(identifiants, paiements…</em>). <br/>Les sites en HTTPS affichent un cadenas dans la barre d’adresse et sont recommandés pour la confiance utilisateur et le SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4fb36f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4fb36f9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-808504b" data-id="808504b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bae3aee elementor-widget elementor-widget-heading" data-id="bae3aee" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">I</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-100c8fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="100c8fc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb56765" data-id="fb56765" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-314afdb elementor-widget elementor-widget-heading" data-id="314afdb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">ID de suivi</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9b57137 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9b57137" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a6cfc6" data-id="2a6cfc6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ba43e41 elementor-widget elementor-widget-text-editor" data-id="ba43e41" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="136" data-end="393">Un <strong data-start="139" data-end="154">ID de suivi</strong> est un identifiant unique généré par Google Analytics lors de la configuration d’un site web.<br data-start="248" data-end="251"/>Il permet à l’outil d’associer correctement les données de navigation (visites, pages vues, sources de trafic, conversions, etc.) au bon site.</p><p data-start="395" data-end="567">En bref, cet ID est indispensable pour collecter et analyser des statistiques fiables afin d’optimiser les performances du site et comprendre le comportement des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eff8328 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eff8328" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5430d8" data-id="c5430d8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc22f9c elementor-widget elementor-widget-heading" data-id="cc22f9c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Impression</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a854b86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a854b86" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67a308d" data-id="67a308d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9163f8b elementor-widget elementor-widget-text-editor" data-id="9163f8b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="592" data-end="762">Dans une SERP (<em>page de résultats d’un moteur de recherche)</em>, une <strong data-start="656" data-end="670">impression</strong> correspond au simple fait qu’un lien vers votre site apparaît à l’écran de l’utilisateur.<br/>L’utilisateur n’a pas besoin de cliquer dessus :<strong> L’impression mesure uniquement la visibilité,</strong> pas l’engagement.<br/>Les impressions sont un indicateur clé pour évaluer la présence d’un site sur Google, même si celui-ci ne génère pas encore beaucoup de clics.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d4e49a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d4e49a9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c36cd3" data-id="3c36cd3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cef7c04 elementor-widget elementor-widget-heading" data-id="cef7c04" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Inbound marketing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bb66e4f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bb66e4f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61d9455" data-id="61d9455" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-45aa673 elementor-widget elementor-widget-text-editor" data-id="45aa673" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1061" data-end="1265">L’<strong data-start="1063" data-end="1084">inbound marketing</strong>, ou marketing entrant, est une stratégie qui consiste à <strong data-start="1141" data-end="1166">attirer naturellement</strong> les clients grâce à du contenu utile, plutôt que de les solliciter avec de la publicité intrusive.</p><p data-start="1267" data-end="1301">Il s’appuie sur 4 grandes étapes :</p><ol data-start="1303" data-end="1814"><li data-start="1303" data-end="1432"><p data-start="1306" data-end="1432"><strong data-start="1306" data-end="1317">Attirer</strong> : créer du contenu pertinent (articles, vidéos, guides…) optimisé pour le SEO afin de faire venir les visiteurs.</p></li><li data-start="1433" data-end="1567"><p data-start="1436" data-end="1567"><strong data-start="1436" data-end="1449">Convertir</strong> : transformer les visiteurs en prospects en collectant leurs informations (ex. : formulaire, téléchargement d’ebook).</p></li><li data-start="1568" data-end="1684"><p data-start="1571" data-end="1684"><strong data-start="1571" data-end="1582">Nourrir</strong> : entretenir la relation avec des contenus personnalisés (emailing, newsletter, séquences marketing).</p></li><li data-start="1685" data-end="1814"><p data-start="1688" data-end="1814"><strong data-start="1688" data-end="1714">Transformer en clients</strong> : accompagner les prospects jusqu’à l’achat grâce à des messages ciblés et adaptés à leurs besoins.</p></li></ol><p data-start="1816" data-end="1910">L’inbound marketing mise donc sur la confiance, la valeur ajoutée et la relation à long terme</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd95476 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd95476" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5e223b" data-id="f5e223b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a570bf1 elementor-widget elementor-widget-heading" data-id="a570bf1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Index</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4065f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4065f11" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2adb9a0" data-id="2adb9a0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7942682 elementor-widget elementor-widget-text-editor" data-id="7942682" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1930" data-end="2077">L’<strong data-start="1932" data-end="1941">index</strong> d’un moteur de recherche est une gigantesque base de données dans laquelle sont stockées toutes les pages web explorées par les robots.<br/>Lorsqu’un utilisateur effectue une recherche, Google consulte cet index pour afficher les pages les plus pertinentes.<br data-start="2196" data-end="2199"/>Sans indexation, une page <strong data-start="2228" data-end="2254">ne peut pas apparaître</strong> dans Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6080f61 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6080f61" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f142c5a" data-id="f142c5a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e595e8a elementor-widget elementor-widget-heading" data-id="e595e8a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Indexation</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-67c7f76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67c7f76" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03654b8" data-id="03654b8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-21e7ee8 elementor-widget elementor-widget-text-editor" data-id="21e7ee8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2292" data-end="2400">L’<strong data-start="2294" data-end="2308">indexation</strong> est le processus par lequel Google analyse une page web et l’ajoute (ou non) à son index.</p><p data-start="2402" data-end="2460">Toutes les pages ne sont pas systématiquement indexées :</p><ul data-start="2461" data-end="2596"><li data-start="2461" data-end="2530"><p data-start="2463" data-end="2530">certaines peuvent être exclues volontairement (balise <em data-start="2517" data-end="2526">noindex</em>),</p></li><li data-start="2531" data-end="2596"><p data-start="2533" data-end="2596">d’autres peuvent être jugées pauvres, dupliquées ou peu utiles.</p></li></ul><p data-start="2598" data-end="2693">L’indexation est donc essentielle pour rendre une page visible dans les résultats de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-18205f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18205f6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feabd23" data-id="feabd23" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b1263aa elementor-widget elementor-widget-heading" data-id="b1263aa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Index Mobile First</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-36cefcc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="36cefcc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b53c323" data-id="b53c323" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-604a8fc elementor-widget elementor-widget-text-editor" data-id="604a8fc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>index mobile first</strong>, ou « index mobile en premier » signifie que Google analyse et classe un site principalement à partir de sa <strong data-start="2827" data-end="2845">version mobile</strong>, et non de sa version desktop.</p><p data-start="2878" data-end="2965">Pourquoi ?<br data-start="2888" data-end="2891"/>Parce que la majorité du trafic web provient désormais des smartphones.</p><p data-start="2967" data-end="3039">Ainsi, pour être bien classé, un site doit offrir une version mobile :</p><ul data-start="3040" data-end="3127"><li data-start="3040" data-end="3051"><p data-start="3042" data-end="3051">rapide,</p></li><li data-start="3052" data-end="3065"><p data-start="3054" data-end="3065">complète,</p></li><li data-start="3066" data-end="3082"><p data-start="3068" data-end="3082">ergonomique,</p></li><li data-start="3083" data-end="3127"><p data-start="3085" data-end="3127">identique en contenu à la version desktop.</p></li></ul><p data-start="3129" data-end="3171">C’est une priorité absolue en SEO moderne.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-406bef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="406bef4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abc8739" data-id="abc8739" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f0f0463 elementor-widget elementor-widget-heading" data-id="f0f0463" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Infinite scroll</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ee6926f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee6926f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0714105" data-id="0714105" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-71ddf53 elementor-widget elementor-widget-text-editor" data-id="71ddf53" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3201" data-end="3355">L’<strong data-start="3203" data-end="3222">infinite scroll</strong> (<em>défilement infini</em>) est une technique qui charge automatiquement du contenu continu à mesure que l’utilisateur descend dans la page.</p><p data-start="3357" data-end="3494">Avantage : expérience fluide et immersive.<br data-start="3399" data-end="3402"/>Limite : peut compliquer le référencement et l’accès à certaines sections si mal implémenté.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9fe8881 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9fe8881" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ce8952" data-id="5ce8952" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f865e47 elementor-widget elementor-widget-heading" data-id="f865e47" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Infographie</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-12fe75d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12fe75d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0d267d" data-id="a0d267d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-be0d341 elementor-widget elementor-widget-text-editor" data-id="be0d341" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3520" data-end="3649">Une <strong data-start="3524" data-end="3539">infographie</strong> est une représentation visuelle de données ou d’informations complexes (schémas, graphiques, illustrations…).</p><p data-start="3651" data-end="3666">Elle permet :</p><ul data-start="3667" data-end="3792"><li data-start="3667" data-end="3702"><p data-start="3669" data-end="3702">de simplifier la compréhension,</p></li><li data-start="3703" data-end="3743"><p data-start="3705" data-end="3743">de rendre un contenu plus attractif,</p></li><li data-start="3744" data-end="3792"><p data-start="3746" data-end="3792">de transmettre rapidement une information clé.</p></li></ul><p data-start="3794" data-end="3857">Très utilisée en marketing, communication, presse et éducation.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4db6d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4db6d3a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbe1df1" data-id="cbe1df1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e07fb40 elementor-widget elementor-widget-heading" data-id="e07fb40" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Intention de recherche</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ea294e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ea294e9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79c092b" data-id="79c092b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d6178a8 elementor-widget elementor-widget-text-editor" data-id="d6178a8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/intention-recherche-seo/"><b>L’intention de recherche </b></a><em>(Search Intent)</em>, également connue sous le nom d’<strong>intention de l’utilisateur </strong>ou<strong> expérience de recherche</strong>, désigne le but réel de l’utilisateur lorsqu’il tape une requête dans un moteur de recherche.</p><p data-start="4017" data-end="4053">Il existe 4 intentions principales :</p><ol data-start="4055" data-end="4422"><li data-start="4055" data-end="4149"><p data-start="4058" data-end="4149"><strong data-start="4058" data-end="4078">Informationnelle</strong> : rechercher une information.<br data-start="4108" data-end="4111"/>→ ex. : <em data-start="4122" data-end="4149">“Comment faire du pain ?”</em></p></li><li data-start="4151" data-end="4233"><p data-start="4154" data-end="4233"><strong data-start="4154" data-end="4173">Navigationnelle</strong> : accéder à un site précis.<br data-start="4201" data-end="4204"/>→ ex. : <em data-start="4215" data-end="4233">“LinkedIn login”</em></p></li><li data-start="4235" data-end="4327"><p data-start="4238" data-end="4327"><strong data-start="4238" data-end="4253">Commerciale</strong> : comparer avant un achat.<br data-start="4280" data-end="4283"/>→ ex. : <em data-start="4294" data-end="4327">“meilleure assurance auto avis”</em></p></li><li data-start="4329" data-end="4422"><p data-start="4332" data-end="4422"><strong data-start="4332" data-end="4352">Transactionnelle</strong> : acheter ou effectuer une action.<br data-start="4387" data-end="4390"/>→ ex. : <em data-start="4401" data-end="4422">“acheter iPhone 14”</em></p></li></ol><p data-start="4424" data-end="4540">Comprendre l’intention de recherche est essentiel pour créer un contenu pertinent et bien se positionner sur Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f04789c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f04789c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3c911b" data-id="b3c911b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3900c8f elementor-widget elementor-widget-heading" data-id="3900c8f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Internet Explorer</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-953754e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="953754e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17b872b" data-id="17b872b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e69002c elementor-widget elementor-widget-text-editor" data-id="e69002c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="4572" data-end="4681"><strong data-start="4572" data-end="4593">Internet Explorer</strong> était l’ancien navigateur de Microsoft, largement utilisé dans les années 1990 et 2000.</p><p data-start="4683" data-end="4734">Avec le temps, il est devenu obsolète en raison :</p><ul data-start="4735" data-end="4826"><li data-start="4735" data-end="4764"><p data-start="4737" data-end="4764">de problèmes de sécurité,</p></li><li data-start="4765" data-end="4798"><p data-start="4767" data-end="4798">d’un manque de compatibilité,</p></li><li data-start="4799" data-end="4826"><p data-start="4801" data-end="4826">de performances limitées.</p></li></ul><p data-start="4828" data-end="4904">Il a été remplacé par <strong data-start="4850" data-end="4868">Microsoft Edge</strong> et n’est plus maintenu aujourd’hui.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-07d85c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="07d85c7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c96259" data-id="4c96259" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6775131 elementor-widget elementor-widget-heading" data-id="6775131" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">J</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9183fb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9183fb0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-309d79f" data-id="309d79f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-084ce15 elementor-widget elementor-widget-heading" data-id="084ce15" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">JavaScript</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5e78081 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e78081" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0d8e3c" data-id="b0d8e3c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2e775b8 elementor-widget elementor-widget-text-editor" data-id="2e775b8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong data-start="96" data-end="110">JavaScript</strong> est un langage de programmation utilisé pour rendre les sites web interactifs : animations, menus, formulaires, mise à jour du contenu sans recharger la page.<br data-start="269" data-end="272"/>Il fonctionne dans le navigateur et peut aussi être utilisé côté serveur avec <strong data-start="350" data-end="361">Node.js</strong>.<br data-start="362" data-end="365"/>Des frameworks comme <strong data-start="386" data-end="414">React, Vue.js ou Angular</strong> facilitent sa création d’interfaces modernes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9343787 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9343787" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf01df2" data-id="cf01df2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5ae2d40 elementor-widget elementor-widget-heading" data-id="5ae2d40" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">K</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6069cf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6069cf9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8635cff" data-id="8635cff" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-41d5794 elementor-widget elementor-widget-heading" data-id="41d5794" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Keyword Gap</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-328eb16 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="328eb16" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-247238c" data-id="247238c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ae27237 elementor-widget elementor-widget-text-editor" data-id="ae27237" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong><a href="https://bernard-sperandio.fr/possibilites-de-mots-cles/">Keyword Gap </a></strong>(<em>ou analyse d’<strong>écarts de mots-clés</strong></em>) est une analyse SEO qui compare vos mots-clés à ceux de vos concurrents.<br data-start="577" data-end="580"/>Elle permet d’identifier les mots-clés que vous ne travaillez pas encore et d’optimiser votre stratégie pour gagner en visibilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c9d816b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c9d816b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e30bc60" data-id="e30bc60" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b5c87d3 elementor-widget elementor-widget-heading" data-id="b5c87d3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">KPI</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ffc4210 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ffc4210" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01a7f75" data-id="01a7f75" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cb0ed26 elementor-widget elementor-widget-text-editor" data-id="cb0ed26" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>KPI</strong> (<em>Key Performance Indicator</em>) est un indicateur qui mesure la performance d’une action ou d’une stratégie.<br data-start="815" data-end="818"/>Exemples : taux de conversion, taux d’ouverture, CPA, taux de rebond.<br data-start="887" data-end="890"/>Il permet de suivre les résultats et d’ajuster les actions pour atteindre les objectifs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-85f29d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="85f29d4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36da719" data-id="36da719" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f5e613 elementor-widget elementor-widget-heading" data-id="2f5e613" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">L</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-96b39ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="96b39ae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-895c25b" data-id="895c25b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d0bf3d9 elementor-widget elementor-widget-heading" data-id="d0bf3d9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Landing page</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-707f416 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="707f416" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26e2606" data-id="26e2606" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d2d83d0 elementor-widget elementor-widget-text-editor" data-id="d2d83d0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une<a href="https://bernard-sperandio.fr/etude-de-cas-seo-cbd-production/"><strong> landing page</strong></a>, également appelée <strong>page d’atterrissage</strong> ou page de destination en français, est une page dédiée à une campagne (<em>pub, email, etc.</em>) dont l’unique but est de pousser l’utilisateur à une action précise <em>(inscription, achat, téléchargement</em>).<br/>Simple, cohérente avec l’annonce et optimisée pour la conversion (<em>CTA clair</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2237aad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2237aad" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4be864" data-id="c4be864" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f4488c2 elementor-widget elementor-widget-heading" data-id="f4488c2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Largest Contenful Paint</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bca1797 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bca1797" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6602b6" data-id="f6602b6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d6eb313 elementor-widget elementor-widget-text-editor" data-id="d6eb313" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Largest Contentful Paint</strong> <em><strong>(LCP)</strong></em> est une métrique qui mesure le temps d’affichage du plus grand élément visible (image, bloc texte).<br/>Objectif : LCP < 2,5s pour une bonne impression de chargement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c271a1d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c271a1d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1e6245" data-id="f1e6245" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1180ea4 elementor-widget elementor-widget-heading" data-id="1180ea4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lazy-loading</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-73acbed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="73acbed" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-208a3cb" data-id="208a3cb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b57b35c elementor-widget elementor-widget-text-editor" data-id="b57b35c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le<strong> Lazy loading</strong>, ou en francais<strong> chargement différé</strong>, est une technique qui n’affiche les images/vidéos que lorsqu’elles deviennent visibles à l’écran, réduisant le temps de chargement initial et la bande passante.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-50e60e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="50e60e2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c376fa" data-id="8c376fa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8615e6b elementor-widget elementor-widget-heading" data-id="8615e6b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lead</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-601be10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="601be10" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-820f750" data-id="820f750" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-26e3e38 elementor-widget elementor-widget-text-editor" data-id="26e3e38" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lead</strong>, également appelé <strong>prospect</strong> en français, désigne une personne ou entreprise ayant manifesté un intérêt (<em>formulaire, abonnement…)</em> et pouvant devenir client. <br/>C’est une opportunité commerciale à qualifier.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0b64198 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0b64198" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d30836" data-id="1d30836" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-90c8790 elementor-widget elementor-widget-heading" data-id="90c8790" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lead nurturing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6c86593 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c86593" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fe3b45" data-id="9fe3b45" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5a5b055 elementor-widget elementor-widget-text-editor" data-id="5a5b055" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <a href="https://bernard-sperandio.fr/etude-de-cas-sxo-vmcorporate/"><strong>lead nurturing</strong></a> (<em>maturation des prospects</em>) est un processus pour entretenir la relation avec un lead (<em>emails, contenus ciblés</em>) jusqu’à ce qu’il soit prêt à acheter. <br/>Objectif : transformer le lead en client.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9e83b3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9e83b3c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d011dc" data-id="6d011dc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1cd861d elementor-widget elementor-widget-heading" data-id="1cd861d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien brisé</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9e1250c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9e1250c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3559ee9" data-id="3559ee9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d6b026f elementor-widget elementor-widget-text-editor" data-id="d6b026f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien brisé</strong>, aussi appelé « <strong>lien mort</strong> » ou <strong>lien cassé</strong>, est un lien qui renvoie vers une page inexistante (404). <br/>À corriger rapidement : mauvaise UX et impact négatif potentiel sur le SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-959cddc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="959cddc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d44feaa" data-id="d44feaa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9cd3d9b elementor-widget elementor-widget-heading" data-id="9cd3d9b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien de qualité</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c8d7ec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c8d7ec1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50288da" data-id="50288da" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e1b4def elementor-widget elementor-widget-text-editor" data-id="e1b4def" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien de qualité</strong>, dans le contexte du référencement SEO (<em>Search Engine Optimization</em>), est un backlink provenant d’un site crédible et pertinent.<br/>Valeur élevée pour le SEO : renforce l’autorité et la confiance.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ba6412 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ba6412" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3809ba7" data-id="3809ba7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a76961a elementor-widget elementor-widget-heading" data-id="a76961a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien entrant</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b63fa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b63fa27" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2458dbb" data-id="2458dbb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-37bb1f4 elementor-widget elementor-widget-text-editor" data-id="37bb1f4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<strong> lien entrant</strong>, également connu sous le nom de « <strong>backlink</strong> » en anglais, est un lien provenant d’un autre site vers le votre. <br/>Plus il est pertinent et issu d’un site fiable, plus il aide ton SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5584c02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5584c02" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb06c7e" data-id="eb06c7e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3fd28b0 elementor-widget elementor-widget-heading" data-id="3fd28b0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien Follow</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4a2512b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a2512b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2eb5cef" data-id="2eb5cef" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dbeb817 elementor-widget elementor-widget-text-editor" data-id="dbeb817" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien follow</strong>, également appelé <strong>lien dofollow </strong>ou<strong> lien suivi </strong>en francais, est un lien qui transmet du « jus » SEO vers la page liée.<br/>Il est influent pour le référencement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0764ba0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0764ba0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3a754d" data-id="b3a754d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-21f9e52 elementor-widget elementor-widget-heading" data-id="21f9e52" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien interne</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-71232c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71232c5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aae4ca" data-id="2aae4ca" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-811b3bb elementor-widget elementor-widget-text-editor" data-id="811b3bb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien interne</strong> est un lien d’une page d’un site internet vers une autre page du même site. <br/>Il améliore la navigation, l’indexation et la répartition du jus de lien.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-061e1f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="061e1f6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7503105" data-id="7503105" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-026c40e elementor-widget elementor-widget-heading" data-id="026c40e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien NoFollow</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2d707b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2d707b7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9036365" data-id="9036365" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-55622fd elementor-widget elementor-widget-text-editor" data-id="55622fd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien nofollow</strong>, également appelé<strong> lien en non suivi</strong>, est un lien qui demande aux moteurs de recherche de ne pas transmettre de valeur SEO. <br/>Utile pour les liens sponsorisés ou non fiables.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-78e7cef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="78e7cef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eada050" data-id="eada050" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d3a51a8 elementor-widget elementor-widget-heading" data-id="d3a51a8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien naturel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a036e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a036e26" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68e9310" data-id="68e9310" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a70b66d elementor-widget elementor-widget-text-editor" data-id="a70b66d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien naturel</strong> également, connu sous le nom de <strong>lien organique</strong>, est un backlink obtenu spontanément parce que votre contenu est utile ou référencé. <br/>C’est le meilleur type de lien pour la crédibilité et le SEO durable.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8c52f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c52f8b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f93ff" data-id="58f93ff" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-26071be elementor-widget elementor-widget-heading" data-id="26071be" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien non naturel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4e40082 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e40082" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8178207" data-id="8178207" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fc6e546 elementor-widget elementor-widget-text-editor" data-id="fc6e546" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien non naturel</strong>, également appelé<strong> lien artificiel</strong>, est un lien obtenu par achat, échanges massifs ou pratiques manipulatrices.<br/>Risque de pénalité par les moteurs de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-060fc29 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="060fc29" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a86d30" data-id="0a86d30" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-23477e5 elementor-widget elementor-widget-heading" data-id="23477e5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien profond</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-601fe5e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="601fe5e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66cdb76" data-id="66cdb76" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-abe7315 elementor-widget elementor-widget-text-editor" data-id="abe7315" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien profond</strong> également, connu sous le nom de « <strong>deep linking</strong> » en profondeur » en anglais, est un lien qui pointe vers une page interne précise (<em>produit, article</em>) plutôt que vers la page d’accueil. <br/>Pratique pour l’UX et le référencement des pages spécifiques.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-311e5b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="311e5b5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ada53af" data-id="ada53af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ecc1a8e elementor-widget elementor-widget-heading" data-id="ecc1a8e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien réciproque</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-68fffb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68fffb9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed9b7c7" data-id="ed9b7c7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f153e4e elementor-widget elementor-widget-text-editor" data-id="f153e4e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien réciproque</strong> également, connu sous le nom de<strong> lien d’échange</strong>, est un échange de liens entre deux sites. <br/>À éviter en excès : peut paraître artificiel aux moteurs et perdre en efficacité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-12dd125 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12dd125" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9513b05" data-id="9513b05" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6bff97d elementor-widget elementor-widget-heading" data-id="6bff97d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien sortant</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-259d2b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="259d2b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94e02af" data-id="94e02af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b8b4841 elementor-widget elementor-widget-text-editor" data-id="b8b4841" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien sortant</strong> également, appelé <strong>lien externe</strong>, est un lien d’un contenu vers une page externe. <br/>Bien choisi, il apporte de la valeur aux lecteurs et crédibilise votre contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2245af9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2245af9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03d4cc4" data-id="03d4cc4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a702c70 elementor-widget elementor-widget-heading" data-id="a702c70" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Lien sponsorisé</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8df89c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8df89c4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c05a41a" data-id="c05a41a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d260033 elementor-widget elementor-widget-text-editor" data-id="d260033" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>lien sponsorisé, </strong>aussi nommé <strong>lien commercial,</strong> est un lien payant (<em>publicité</em>). <br/>Doit être identifié clairement (<em>et souvent en nofollow/rel= »sponsored »</em>) pour rester conforme aux règles.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7be4fc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7be4fc6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0199124" data-id="0199124" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-757e201 elementor-widget elementor-widget-heading" data-id="757e201" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Ligne de flottaison</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bc6f672 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bc6f672" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22592f1" data-id="22592f1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fd2e5ac elementor-widget elementor-widget-text-editor" data-id="fd2e5ac" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans le contexte du design et de l’ergonomie d’un site web, on parle souvent de la « <strong>ligne de flottaison</strong> » pour désigner le bord inférieur de l’écran d’un utilisateur lorsqu’il accède à une page web.</p><p>Tout le contenu situé au-dessus de cette ligne (<em>au dessus du pli</em>) sera immédiatement visible sans scroller, tandis que le contenu situé sous cette ligne (<em>en dessous du pli</em>) nécessitera un défilement vers le bas pour être découvert.</p><p>Il est essentiel de placer l’information principale et l’appel à l’action pour capter immédiatement l’attention.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4da3045 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4da3045" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee6b89" data-id="4ee6b89" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-585dd0b elementor-widget elementor-widget-heading" data-id="585dd0b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Ligne éditoriale</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d2c8c08 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2c8c08" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05800bc" data-id="05800bc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2cd689f elementor-widget elementor-widget-text-editor" data-id="2cd689f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>ligne éditoriale d’un site web </strong>est une charte qui définit le ton, les thèmes, la fréquence et les règles de publication d’un site. Garantit cohérence et qualité du contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ad1132f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad1132f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1eaa5cd" data-id="1eaa5cd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-14e4614 elementor-widget elementor-widget-heading" data-id="14e4614" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Linkbaiting</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0b93067 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0b93067" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e542b80" data-id="e542b80" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b1fe12b elementor-widget elementor-widget-text-editor" data-id="b1fe12b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <a href="https://bernard-sperandio.fr/bon-backlink-seo/"><strong>Linkbaiting</strong></a>, ou<b> appât de liens</b> en français, est une stratégie de référencement SEO consistant à créer des contenus (<em>infographies, études, formats originaux</em>) pensés pour attirer naturellement des liens et des partages.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1dda1fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1dda1fc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29d193b" data-id="29d193b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9188954 elementor-widget elementor-widget-heading" data-id="9188954" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Link Juice</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-26ec7ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="26ec7ee" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83362ec" data-id="83362ec" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2bfb9d1 elementor-widget elementor-widget-text-editor" data-id="2bfb9d1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>link juice</strong>, que l’on peut traduire en français par « <strong>jus de lien »</strong>, est une valeur SEO transmise par un lien.<br/>Plus la source est forte et pertinente, plus le link juice transmis est bénéfique.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4a325dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a325dd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14a995e" data-id="14a995e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a6ae0bf elementor-widget elementor-widget-heading" data-id="a6ae0bf" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Link Spam Update</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dbbb165 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dbbb165" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7942a3e" data-id="7942a3e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-01bb514 elementor-widget elementor-widget-text-editor" data-id="01bb514" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La « <strong>mise à jour du spam de liens</strong> » (« <strong>link spam update</strong> » en anglais) est une mise à jour algorithme (Google) visant à détecter et pénaliser les pratiques de spam de liens (<em>achat, réseaux artificiels, etc.</em>). <br/>Conséquence : privilégier le naturel et la qualité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-962e806 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="962e806" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc5d0eb" data-id="bc5d0eb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-587c64e elementor-widget elementor-widget-heading" data-id="587c64e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Live streaming</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bd2952b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bd2952b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad9a240" data-id="ad9a240" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8120072 elementor-widget elementor-widget-text-editor" data-id="8120072" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/comment-trouver-des-clients-sur-internet/">live streaming</a></span> est une technique de diffusion de contenu en direct sur les plateformes de réseaux sociaux (<em>Facebook, LinkedIn, Instagram, Twitter, YouTube, Twitch, etc</em>).</p><p>Il permet une interaction en temps réel et engagement fort avec l’audience.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd9b2e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd9b2e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b85a5b1" data-id="b85a5b1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c5d5d14 elementor-widget elementor-widget-heading" data-id="c5d5d14" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">M</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ba9eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ba9eb9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-363d386" data-id="363d386" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8c28510 elementor-widget elementor-widget-heading" data-id="8c28510" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Machine Learning</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eeb2a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eeb2a6f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b41a838" data-id="b41a838" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c2fa273 elementor-widget elementor-widget-text-editor" data-id="c2fa273" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le<strong> machine learning</strong>, ou <strong>apprentissage automatique</strong> en français, est une branche de l’IA où un ordinateur apprend à partir de données pour faire des prédictions ou prendre des décisions, sans être explicitement programmé pour chaque règle. <br/>Utile pour recommandations, classification, détection d’anomalies, etc.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-960aaae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="960aaae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da273e5" data-id="da273e5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7a30d06 elementor-widget elementor-widget-heading" data-id="7a30d06" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Macro-conversion</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-24f2b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24f2b7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d390e31" data-id="d390e31" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c2c06e6 elementor-widget elementor-widget-text-editor" data-id="c2c06e6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>macro-conversion</strong> est l’action principale qui représente une valeur métier (<em>achat, abonnement payant, demande de devis…</em>). <br/>C’est l’objectif prioritaire d’une campagne ou d’un site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6649daf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6649daf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8902c54" data-id="8902c54" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0c52cfc elementor-widget elementor-widget-heading" data-id="0c52cfc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Maillage interne</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fdd641b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fdd641b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a702ed1" data-id="a702ed1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7987c24 elementor-widget elementor-widget-text-editor" data-id="7987c24" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le<strong> maillage interne</strong> est un réseau de liens entre pages d’un même site. <br/>Il facilite la navigation, aide les moteurs à indexer les pages et répartit l’autorité SEO vers les contenus importants.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9399c71 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9399c71" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-198723e" data-id="198723e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-237a31e elementor-widget elementor-widget-heading" data-id="237a31e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Marketplace</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d0b8e7c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d0b8e7c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4463fe" data-id="f4463fe" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b11f192 elementor-widget elementor-widget-text-editor" data-id="b11f192" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>marketplace</strong>, également appelée <strong>place de marché</strong> en français, est une plateforme en ligne qui met en relation vendeurs et acheteurs (<em>ex. Amazon, Etsy</em>). <br/>Elle gère catalogue, paiement et parfois logistique ; le vendeur y bénéficie d’une visibilité immédiate.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2cf2725 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2cf2725" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-395d08e" data-id="395d08e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-845e732 elementor-widget elementor-widget-heading" data-id="845e732" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Médias sociaux</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ba69810 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba69810" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47d9a73" data-id="47d9a73" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bb0b1c8 elementor-widget elementor-widget-text-editor" data-id="bb0b1c8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong>médias sociaux</strong>, également appelés <strong>réseaux sociaux</strong>, sont des sites et applications permettant de créer, partager et interagir autour de contenus (<em>posts, images, vidéos)</em>. <br/>Outils clés pour la notoriété, le service client et l’engagement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b34db17 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b34db17" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53586b2" data-id="53586b2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1cd177f elementor-widget elementor-widget-heading" data-id="1cd177f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Menu hamburger</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-55dd29f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="55dd29f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ccea645" data-id="ccea645" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c9c4f8a elementor-widget elementor-widget-text-editor" data-id="c9c4f8a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>menu hamburger</strong> est l’icône (<em>trois traits</em>) qui ouvre le menu, surtout sur mobile. <br/>Gain d’espace ; attention à l’accessibilité et à la clarté pour l’utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5ebbcbc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5ebbcbc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a806a3b" data-id="a806a3b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4679096 elementor-widget elementor-widget-heading" data-id="4679096" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Méthode AIDA</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-12b966c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12b966c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bbd793" data-id="1bbd793" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6891b6c elementor-widget elementor-widget-text-editor" data-id="6891b6c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>méthode AIDA</strong> est un modèle largement utilisé en marketing et en communication pour la création d’annonces publicitaires efficaces.</p><p>L’acronyme AIDA représente les étapes clés du processus auxquelles une annonce devrait idéalement conduire le consommateur vers la conversion :</p><ol><li><p><strong>Attention</strong> : Capturer l’attention de la cible dès les premiers instants.<br/>Cela peut être réalisé en utilisant un titre accrocheur, une image saisissante ou une question provocatrice.</p></li><li><p><strong>Intérêt </strong>: Une fois l’attention attirée, susciter de l’intérêt en mettant en avant les avantages et les caractéristiques du produit ou du service. <br/>Il s’agit de montrer pourquoi le produit est pertinent pour le consommateur.</p></li><li><p><strong>Désir</strong> : Créer un désir chez le consommateur en mettant en avant les bénéfices et les valeurs ajoutées du produit.<br/>Mettre en évidence comment le produit peut résoudre les problèmes du consommateur ou améliorer sa vie.</p></li><li><p><strong>Action</strong> : Fournir un appel à l’action clair et convaincant. <br/>Cela peut être une invitation à acheter le produit, à s’inscrire à un service, à télécharger quelque chose, etc.</p></li></ol></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8f9ed27 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8f9ed27" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d43043e" data-id="d43043e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a871bfe elementor-widget elementor-widget-heading" data-id="a871bfe" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Méthode SMART</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3e411fd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3e411fd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca69f71" data-id="ca69f71" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0a34c6 elementor-widget elementor-widget-text-editor" data-id="c0a34c6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La<strong> méthode SMART</strong> est un acronyme qui représente un outil de gestion de projet et de fixation d’objectifs.</p><p>Chaque lettre de l’acronyme correspond à un critère spécifique pour définir des objectifs clairs, réalisables et bien définis.</p><p>Voici ce que signifie chaque lettre de l’acronyme SMART :</p><p><strong>S</strong> – <strong>Spécifique</strong> (<em>Specific</em>) : L’objectif doit être spécifique, clairement défini et précis. Il répond aux questions : Qui ? Quoi ? Où ? Quand ? Pourquoi ?<br/>Il évite les formulations vagues et générales.</p><p><strong>M</strong> – <strong>Mesurable</strong> (<em>Measurable</em>) : L’objectif doit être mesurable, c’est-à-dire que vous devez être en mesure de quantifier et de suivre les progrès vers sa réalisation. <br/>Il doit comporter des indicateurs de mesure tangibles pour évaluer les résultats obtenus.</p><p><strong>A</strong> – <strong>Atteignable</strong> (<em>Achievable</em>) : L’objectif doit être réaliste et réalisable. Il doit être ambitieux mais atteignable, en prenant en compte les ressources disponibles, les compétences nécessaires et les contraintes du projet.</p><p><strong>R</strong> – <strong>Réaliste</strong> (<em>Relevant</em>) : L’objectif doit être pertinent et en adéquation avec les priorités et les objectifs globaux de l’organisation ou du projet. <br/>Il doit contribuer à l’atteinte d’un résultat significatif.</p><p><strong>T</strong> – <strong>Temporel</strong> (<em>Time-bound</em>) : L’objectif doit être limité dans le temps, avec une date limite clairement définie pour sa réalisation.<br/>Cela permet de définir un échéancier pour suivre les progrès et d’assurer une certaine discipline dans la réalisation de l’objectif.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-324af76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="324af76" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37a5bf9" data-id="37a5bf9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1a4ea43 elementor-widget elementor-widget-heading" data-id="1a4ea43" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Micro-conversion</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-16163ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="16163ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3aa10e7" data-id="3aa10e7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-74529ab elementor-widget elementor-widget-text-editor" data-id="74529ab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>micro-conversion </strong>est une petite action indiquant de l’engagement (<em>inscription newsletter, ajout au panier, téléchargement</em>). <br/>Ce sont des étapes vers la macro-conversion à suivre et optimiser.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-952546b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="952546b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a24018" data-id="8a24018" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7f05d0c elementor-widget elementor-widget-heading" data-id="7f05d0c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Microsoft Edge</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cbeee18 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cbeee18" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-783cf00" data-id="783cf00" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-07eaf36 elementor-widget elementor-widget-text-editor" data-id="07eaf36" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong><a href="https://www.microsoft.com/edge" target="_blank" rel="noopener">Microsoft Edge </a></strong>est le navigateur moderne de Microsoft, rapide et intégré à Windows. <br/>Il propose extensions, fonctions de sécurité et synchronisation entre appareils.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-744f991 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="744f991" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91d2765" data-id="91d2765" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-230b938 elementor-widget elementor-widget-heading" data-id="230b938" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Minification</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1201f0d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1201f0d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11e4e65" data-id="11e4e65" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-83f9d90 elementor-widget elementor-widget-text-editor" data-id="83f9d90" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>minification</strong>, également appelée <strong>minimisation</strong>, est une compression du code (<em>CSS, JS, HTML)</em> en supprimant espaces et commentaires pour réduire la taille des fichiers et accélérer le chargement des pages.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-71d01dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71d01dd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be3c7c8" data-id="be3c7c8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-98363ea elementor-widget elementor-widget-heading" data-id="98363ea" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mobile first index</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f63ce77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f63ce77" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbccaf6" data-id="dbccaf6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5e6440e elementor-widget elementor-widget-text-editor" data-id="5e6440e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong>indexation mobile first</strong> (ou <strong>Mobile first index</strong>) est une approche où Google indexe et classe principalement la version mobile d’un site. <br/>La version mobile doit contenir le même contenu et les mêmes balises que la version desktop.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-32d1b88 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32d1b88" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7fbeb0c" data-id="7fbeb0c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-33b53cf elementor-widget elementor-widget-heading" data-id="33b53cf" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0c3f4e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c3f4e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa500c6" data-id="fa500c6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-49733b7 elementor-widget elementor-widget-text-editor" data-id="49733b7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>mot-clé</strong>, également appelé <strong>expression-clé</strong>, est un terme saisi par un internaute dans un moteur de recherche.<br/>Le cibler correctement permet d’attirer un trafic pertinent.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2990c3a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2990c3a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ca7b2a" data-id="2ca7b2a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-50f448a elementor-widget elementor-widget-heading" data-id="50f448a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé informationnel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c21e4c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c21e4c0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e233b7" data-id="6e233b7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cedb5ec elementor-widget elementor-widget-text-editor" data-id="cedb5ec" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>mot-clé informationnel</strong>, également appelé « <strong>mot-clé informatif</strong> » ou « <strong>mot-clé de recherche</strong>« , est un terme de recherche visant à s’informer (<em>ex. « comment », « pourquoi », « guide »</em>). <br/>Objectif : attirer des visiteurs en début de parcours d’achat.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-38808fe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38808fe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21caa9d" data-id="21caa9d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c6e5b3b elementor-widget elementor-widget-heading" data-id="c6e5b3b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé de longue traîne</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a387e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a387e78" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6ac2c8" data-id="e6ac2c8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4fc3f21 elementor-widget elementor-widget-text-editor" data-id="4fc3f21" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>mot-clé de longue traîne</strong> (<em>long tail</em>) est une requête longue et spécifique (<em>plusieurs mots</em>).<br/>Volume plus faible mais forte intention et taux de conversion généralement supérieur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6519796 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6519796" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3174153" data-id="3174153" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b2589dc elementor-widget elementor-widget-heading" data-id="b2589dc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé LSI</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9fa39f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9fa39f3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13ae1c3" data-id="13ae1c3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-84650a1 elementor-widget elementor-widget-text-editor" data-id="84650a1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>mot-clé LSI</strong>, également appelé « <strong><em>Indexation Sémantique Latente</em></strong> » en français, est un mot et expression lié thématiquement au mot-clé principal. <br/>Ils aident à couvrir un sujet de façon naturelle et à renforcer la pertinence du contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-283cf48 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="283cf48" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14ee411" data-id="14ee411" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2720623 elementor-widget elementor-widget-heading" data-id="2720623" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé navigationnel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-86e0e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="86e0e67" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e4b564" data-id="6e4b564" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-249b679 elementor-widget elementor-widget-text-editor" data-id="249b679" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>mot-clé navigationnel</strong> est un terme utilisé pour trouver une marque ou un site précis (<em>ex. « Ikea »</em>).<br/>Indique une forte intention de rejoindre directement la ressource recherchée.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-279ea15 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="279ea15" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4644b" data-id="3c4644b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-83e4df3 elementor-widget elementor-widget-heading" data-id="83e4df3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé principal</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c6c3436 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6c3436" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f13a8c" data-id="3f13a8c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-69a5f32 elementor-widget elementor-widget-text-editor" data-id="69a5f32" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<strong> mot-clé principal</strong> est le terme ou l’expression clé central d’une page, celui pour lequel on souhaite se positionner. <br/>Utilisé dans titre, H1, meta et contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-20b3e48 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20b3e48" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1be6a2" data-id="d1be6a2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-145033c elementor-widget elementor-widget-heading" data-id="145033c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé secondaire</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ba3e535 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba3e535" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecc7eb7" data-id="ecc7eb7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-991e7b9 elementor-widget elementor-widget-text-editor" data-id="991e7b9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong>mots-clés secondaires</strong> sont des termes complémentaires liés au sujet principal. <br/>Ils enrichissent le contenu et ciblent des variantes d’intention</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7271c7a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7271c7a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b288cc5" data-id="b288cc5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5a1af13 elementor-widget elementor-widget-heading" data-id="5a1af13" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Mot-clé transactionnel</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-532556a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="532556a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88014ba" data-id="88014ba" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-38b34bc elementor-widget elementor-widget-text-editor" data-id="38b34bc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>mot-clé transactionnel</strong> est un terme ou une expression montrant l’intention d’acheter (<em>ex. « acheter », « promo », « commande »</em>). <br/>Prioritaire pour les pages commerciales.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f428a6b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f428a6b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730df1b" data-id="730df1b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1787892 elementor-widget elementor-widget-heading" data-id="1787892" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Moteur de recherche</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1f32ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f32ed8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b01591b" data-id="b01591b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dd28d6e elementor-widget elementor-widget-text-editor" data-id="dd28d6e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>moteur de recherche</strong> est un système informatique en ligne qui explore, indexe et classe les pages web pour répondre aux requêtes des internautes (<em>ex. Google, Bing</em>). <br/>Son rôle : fournir les résultats les plus pertinents.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-114d144 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="114d144" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f12784f" data-id="f12784f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-36b087a elementor-widget elementor-widget-heading" data-id="36b087a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">N</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9e1d787 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9e1d787" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4d52e3" data-id="c4d52e3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e300c17 elementor-widget elementor-widget-heading" data-id="e300c17" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">NAP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c815f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c815f28" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491e4f3" data-id="491e4f3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-67ac9bc elementor-widget elementor-widget-text-editor" data-id="67ac9bc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong><a href="https://bernard-sperandio.fr/7-conseils-referencement-local/">NAP</a> </strong>regroupe trois informations clés d’une entreprise : <strong data-start="265" data-end="294">Nom, Adresse et Téléphone</strong>.<br data-start="295" data-end="298"/>Pour le référencement local, ces données doivent toujours être exactes et identiques partout (<em>site, Google Business Profile, annuaires</em>).<br/>Une cohérence parfaite renforce la confiance de Google et améliore la visibilité locale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6a10448 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a10448" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eeb665" data-id="6eeb665" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6a13f8d elementor-widget elementor-widget-heading" data-id="6a13f8d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Navigation à facettes</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8cd077a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8cd077a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-036c097" data-id="036c097" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6f1c39c elementor-widget elementor-widget-text-editor" data-id="6f1c39c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La navigation à facettes, également connue sous le nom de<strong> filtrage par facettes</strong>, est un système de filtres utilisé sur les sites e-commerce (<em>prix, couleur, marque…</em>).<br/>Il permet à l’utilisateur de <strong data-start="676" data-end="696">trier et affiner</strong> rapidement les produits pour trouver ce qu’il cherche.<br data-start="751" data-end="754"/>Bien configuré, il améliore l’expérience utilisateur tout en évitant les problèmes SEO (<em>duplicate content, URLs multiples</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-22bad4b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="22bad4b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b14ea6" data-id="1b14ea6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-da5ff3c elementor-widget elementor-widget-heading" data-id="da5ff3c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Navigation intuitive</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0f24bb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f24bb3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48178f3" data-id="48178f3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-614ba84 elementor-widget elementor-widget-text-editor" data-id="614ba84" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>navigation intuitive </strong>est l’organisation claire et logique des menus pour que les visiteurs trouvent instinctivement l’information qu’ils cherchent, sans réfléchir.<br data-start="1054" data-end="1057"/>Objectif : une navigation simple, fluide et immédiate.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-aa02d6f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa02d6f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25c7dcc" data-id="25c7dcc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d45b3ab elementor-widget elementor-widget-heading" data-id="d45b3ab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Navigation secondaire</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4c08a70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c08a70" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-734e653" data-id="734e653" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4537baf elementor-widget elementor-widget-text-editor" data-id="4537baf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>navigation secondaire </strong>est le menu complémentaire au menu principal.<br data-start="1187" data-end="1190"/>Il regroupe généralement des pages moins prioritaires <em>(FAQ, CGV, mentions légales…)</em>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9c9caaf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c9caaf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49629de" data-id="49629de" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-86aeaaa elementor-widget elementor-widget-heading" data-id="86aeaaa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Negative SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-57147ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="57147ae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3e0150" data-id="d3e0150" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0cb4c51 elementor-widget elementor-widget-text-editor" data-id="0cb4c51" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Negative SEO</strong> (en français <strong>SEO négatif</strong>) est l’ensemble de pratiques malveillantes visant à faire chuter le référencement d’un site (<em>création de liens spam, copies de contenu…</em>).<br data-start="1437" data-end="1440"/>Même si Google les combat, il est important de surveiller régulièrement ses backlinks pour détecter tout comportement suspect.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a216f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a216f0e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de977ee" data-id="de977ee" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-04074af elementor-widget elementor-widget-heading" data-id="04074af" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Netlinking</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-612ad24 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="612ad24" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b343652" data-id="b343652" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ccfb323 elementor-widget elementor-widget-text-editor" data-id="ccfb323" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>netlinking</strong>, également connu sous le nom de <strong>link building</strong>, est une stratégie qui consiste à obtenir des liens d’autres sites vers le vôtre.<br data-start="1673" data-end="1676"/>Ces liens servent de “votes de confiance” pour Google : plus ils proviennent de sources fiables, plus votre site gagne en visibilité.<br data-start="1809" data-end="1812"/>L’objectif : privilégier la qualité des liens plutôt que la quantité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ed1bc55 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ed1bc55" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-deee017" data-id="deee017" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3d49461 elementor-widget elementor-widget-heading" data-id="3d49461" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">NLP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-551ca5d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="551ca5d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb2aae7" data-id="fb2aae7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cbbfc2c elementor-widget elementor-widget-text-editor" data-id="cbbfc2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>NLP</strong>, acronyme de <strong>Natural Language Processing</strong>, ou en français par <strong>Traitement du Langage Naturel</strong> (<em>TLN</em>), est une branche de l’intelligence artificielle qui permet aux machines de comprendre et générer du langage humain.<br data-start="2045" data-end="2048"/>C’est ce qui permet, par exemple, aux assistants vocaux, chatbots et traducteurs automatiques de fonctionner.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd71c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd71c4a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-589bc9b" data-id="589bc9b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-74e813e elementor-widget elementor-widget-heading" data-id="74e813e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Niche</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eee4827 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eee4827" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f4203c" data-id="1f4203c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1200a5d elementor-widget elementor-widget-text-editor" data-id="1200a5d" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans le commerce, une <strong>niche</strong> désigne un segment très précis d’un marché, destiné à un public spécifique (<em>ex : produits vegan, vêtements grande taille…</em>).<br data-start="2291" data-end="2294"/>Travailler sur une niche permet de se démarquer, mieux cibler ses clients et devenir expert dans un domaine très précis.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5b2fb32 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5b2fb32" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcf7bfc" data-id="bcf7bfc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c4b575 elementor-widget elementor-widget-heading" data-id="4c4b575" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Not provided</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b4c91a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b4c91a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea14719" data-id="ea14719" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a06285f elementor-widget elementor-widget-text-editor" data-id="a06285f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, <strong>not provided</strong> (en français <strong>non fourni</strong>), est un terme apparu dans Google Analytics lorsque Google a cessé de transmettre les mots-clés exacts utilisés par les internautes connectés à leur compte Google.<br data-start="2601" data-end="2604"/>Résultat : une partie des requêtes apparaît sous “<strong data-start="2654" data-end="2670">not provided</strong>”, ce qui signifie simplement que Google ne partage pas ces données pour des raisons de confidentialité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-44770ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44770ae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfd6f4a" data-id="cfd6f4a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-98252c2 elementor-widget elementor-widget-heading" data-id="98252c2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">O</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-76cf908 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76cf908" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-145f312" data-id="145f312" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e2b2290 elementor-widget elementor-widget-heading" data-id="e2b2290" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Objectif</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5a4376c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a4376c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d9c263" data-id="9d9c263" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5c44693 elementor-widget elementor-widget-text-editor" data-id="5c44693" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="262" data-end="407">Un <strong data-start="265" data-end="277">objectif</strong> dans Google Analytics est une action précise que vous voulez que vos visiteurs accomplissent sur votre site.<br data-start="386" data-end="389"/>Cela peut être :</p><ul data-start="408" data-end="535"><li data-start="408" data-end="430"><p data-start="410" data-end="430">un achat en ligne,</p></li><li data-start="431" data-end="468"><p data-start="433" data-end="468">une inscription à une newsletter,</p></li><li data-start="469" data-end="504"><p data-start="471" data-end="504">le remplissage d’un formulaire,</p></li><li data-start="505" data-end="535"><p data-start="507" data-end="535">le visionnage d’une vidéo.</p></li></ul><p data-start="537" data-end="767">Définir des objectifs permet de <strong data-start="569" data-end="590">mesurer le succès</strong> de votre site et de savoir quelles pages ou sources de trafic génèrent des conversions.<br data-start="678" data-end="681"/>En analysant ces données, vous pouvez améliorer votre site et augmenter vos résultats.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-86cc925 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="86cc925" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64346d2" data-id="64346d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e6dc7e0 elementor-widget elementor-widget-heading" data-id="e6dc7e0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Open source</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5964699 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5964699" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebd4f7d" data-id="ebd4f7d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9823c65 elementor-widget elementor-widget-text-editor" data-id="9823c65" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="791" data-end="987">L’<strong data-start="793" data-end="808">open source</strong> signifie que le code d’un logiciel est <strong data-start="848" data-end="886">librement accessible et modifiable</strong>.<br data-start="887" data-end="890"/>Les développeurs peuvent l’étudier, le corriger, l’améliorer et le partager avec la communauté.</p><p data-start="989" data-end="1002">Avantages :</p><ul data-start="1003" data-end="1134"><li data-start="1003" data-end="1035"><p data-start="1005" data-end="1035">innovation et collaboration,</p></li><li data-start="1036" data-end="1078"><p data-start="1038" data-end="1078">logiciels souvent gratuits et fiables,</p></li><li data-start="1079" data-end="1134"><p data-start="1081" data-end="1134">flexibilité pour adapter le logiciel à vos besoins.</p></li></ul><p data-start="1136" data-end="1268">Exemples : Linux, WordPress, Firefox.<br data-start="1173" data-end="1176"/>Les licences open source, comme la GNU GPL, définissent ce que l’on peut faire avec le code.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cac6b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cac6b77" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf30e8" data-id="6bf30e8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5687fe8 elementor-widget elementor-widget-heading" data-id="5687fe8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Optimisation des images</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c00e3b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c00e3b5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9f6448" data-id="b9f6448" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9c7ab9c elementor-widget elementor-widget-text-editor" data-id="9c7ab9c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1304" data-end="1398">L’<strong data-start="1306" data-end="1333">optimisation des images</strong> rend un site plus rapide et mieux référencé.<br data-start="1382" data-end="1385"/>Pour cela :</p><ul data-start="1399" data-end="1632"><li data-start="1399" data-end="1463"><p data-start="1401" data-end="1463">réduire la taille des fichiers pour accélérer le chargement,</p></li><li data-start="1464" data-end="1555"><p data-start="1466" data-end="1555">ajouter une balise alt pour décrire l’image (<em>utile pour le SEO et l’accessibilité</em>),</p></li><li data-start="1556" data-end="1632"><p data-start="1558" data-end="1632">donner un nom de fichier descriptif pour améliorer le référencement.</p></li></ul><p>Un site avec des images optimisées offre une meilleure expérience aux visiteurs et aux moteurs de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9bbb90e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9bbb90e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1aab808" data-id="1aab808" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-56c941a elementor-widget elementor-widget-heading" data-id="56c941a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Outbound marketing</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-45c001d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="45c001d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f449c76" data-id="f449c76" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-99a59a5 elementor-widget elementor-widget-text-editor" data-id="99a59a5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1773" data-end="1913">L’<strong data-start="1775" data-end="1797">outbound marketing</strong> (<em>ou marketing sortant</em>) consiste à <strong data-start="1832" data-end="1879">envoyer activement des messages commerciaux</strong> aux consommateurs.<br data-start="1898" data-end="1901"/>Exemples :</p><ul data-start="1914" data-end="2027"><li data-start="1914" data-end="1941"><p data-start="1916" data-end="1941">publicités TV ou radio,</p></li><li data-start="1942" data-end="1968"><p data-start="1944" data-end="1968">e-mails promotionnels,</p></li><li data-start="1969" data-end="1987"><p data-start="1971" data-end="1987">bannières web,</p></li><li data-start="1988" data-end="2027"><p data-start="1990" data-end="2027">dépliants ou appels de prospection.</p></li></ul><p data-start="2029" data-end="2231">C’est une approche <strong data-start="2048" data-end="2061">proactive</strong>, différente de l’inbound marketing, qui attire les clients grâce au contenu.<br data-start="2138" data-end="2141"/>Aujourd’hui, les entreprises combinent souvent les deux méthodes pour être plus efficaces.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8074a98 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8074a98" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ca974e" data-id="9ca974e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cf10e9a elementor-widget elementor-widget-heading" data-id="cf10e9a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Outils SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a93f9fe elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a93f9fe" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3561b8a" data-id="3561b8a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dc50388 elementor-widget elementor-widget-text-editor" data-id="dc50388" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2254" data-end="2377">Les <strong data-start="2258" data-end="2272">outils SEO</strong> aident à <strong data-start="2282" data-end="2352">améliorer la visibilité d’un site web sur les moteurs de recherche</strong>.<br data-start="2353" data-end="2356"/>Ils permettent de :</p><ul data-start="2378" data-end="2755"><li data-start="2378" data-end="2424"><p data-start="2380" data-end="2424">analyser les mots-clés et leur popularité,</p></li><li data-start="2425" data-end="2484"><p data-start="2427" data-end="2484">surveiller les concurrents et trouver des opportunités,</p></li><li data-start="2485" data-end="2544"><p data-start="2487" data-end="2544">détecter les problèmes techniques et optimiser le site,</p></li><li data-start="2545" data-end="2584"><p data-start="2547" data-end="2584">suivre le classement des mots-clés,</p></li><li data-start="2585" data-end="2636"><p data-start="2587" data-end="2636">analyser les backlinks et la qualité des liens,</p></li><li data-start="2637" data-end="2696"><p data-start="2639" data-end="2696">mesurer l’expérience utilisateur et la vitesse du site,</p></li><li data-start="2697" data-end="2755"><p data-start="2699" data-end="2755">générer des rapports pour suivre les performances SEO.</p></li></ul><p>Voici une liste non-exhaustive : Ahrefs, <strong><a href="https://bernard-sperandio.fr/sitebulb-la-meilleure-alternative-a-screaming-frog/">Sitebulb</a></strong>, Semrush, <strong><a href="https://bernard-sperandio.fr/screaming-frog-11-astuces-a-connaitre/">Screaming Frog</a></strong>, GTmetrix, <strong><a href="https://bernard-sperandio.fr/thruuu-scraper-serp-google/">Thruuu</a></strong>, Google Analytics, Google Search Console, Thot SEO, <strong><a href="https://bernard-sperandio.fr/optimisez-votre-productivite-avec-chrome-devtools/">DevTools</a></strong>, <strong><a href="https://bernard-sperandio.fr/1-fr-outil-analyse-semantique/">1.fr</a></strong>, Majestic SEO, et bien d’autres encore.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fa13a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fa13a5f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1dce94" data-id="c1dce94" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aef2212 elementor-widget elementor-widget-heading" data-id="aef2212" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">P</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e8e4221 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e8e4221" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad602b" data-id="bad602b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-690bac7 elementor-widget elementor-widget-heading" data-id="690bac7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">PA</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c7ebefa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c7ebefa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-441d80e" data-id="441d80e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ab6b545 elementor-widget elementor-widget-text-editor" data-id="ab6b545" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>PA</strong> (<em>Autorité de Page</em>) est une mesure propriétaire de Moz (0–100) estimant la force d’une page pour se classer. <br/>Basée surtout sur la qualité et le nombre de backlinks ; utile pour comparer des pages entre elles..</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-939a96d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="939a96d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-626dc80" data-id="626dc80" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-390a3b9 elementor-widget elementor-widget-heading" data-id="390a3b9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">PAA (People Also Ask)</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fe98e75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fe98e75" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f5dab2" data-id="7f5dab2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3149b96 elementor-widget elementor-widget-text-editor" data-id="3149b96" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>PAA</strong>, acronyme de<strong> People Also Ask,</strong> est un bloc Google affichant des questions liées à une requête avec des réponses expandables.</p><p>Opportunité SEO : répondre clairement à ces questions augmente la visibilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2a767a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2a767a1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7579cb" data-id="b7579cb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a6af607 elementor-widget elementor-widget-heading" data-id="a6af607" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pack local</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a11d068 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a11d068" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc6bb8" data-id="5cc6bb8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3071ff9 elementor-widget elementor-widget-text-editor" data-id="3071ff9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Pack Local</strong> de Google, également connu sous le nom de <strong>Google Local 3-Pack,</strong> est un encadré dans la SERP affichant 3 entreprises locales (<em>adresse, téléphone, avis)</em>. <br/>Prioritaire pour le référencement local : optimisez votre <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/">fiche Google Business Profile</a></span></strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b626b2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b626b2b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3187d75" data-id="3187d75" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0eadbb1 elementor-widget elementor-widget-heading" data-id="0eadbb1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page d'accueil</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6238e6a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6238e6a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c07f1e" data-id="0c07f1e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f1a5f93 elementor-widget elementor-widget-text-editor" data-id="f1a5f93" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/">page d’accueil </a></span></strong>d’un site web, également appelée <strong>homepage</strong>, est la page principale d’un site : rôle d’accueil, d’orientation et de confiance. <br/>Doit présenter l’offre, le menu et un appel à l’action clair.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7e6f48b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e6f48b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ab2d4" data-id="89ab2d4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ab1226b elementor-widget elementor-widget-heading" data-id="ab1226b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page d'entrée</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-88bbbcb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="88bbbcb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7217067" data-id="7217067" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ce3ada6 elementor-widget elementor-widget-text-editor" data-id="ce3ada6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>page d’entrée</strong> est la première page visitée lors d’une session (<em>landing page</em>). <br/>Analyse utile pour comprendre d’où arrive le trafic et optimiser l’accueil des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1e73ccb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e73ccb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d8099d" data-id="3d8099d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4aeeb2d elementor-widget elementor-widget-heading" data-id="4aeeb2d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page de sortie</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-15b495e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15b495e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d11e719" data-id="d11e719" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4477910 elementor-widget elementor-widget-text-editor" data-id="4477910" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>page de sortie</strong> est la dernière page consultée avant que l’utilisateur quitte le site. <br/>Permet d’identifier où l’on perd les visiteurs et d’améliorer les parcours.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-efaaca2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efaaca2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aef882e" data-id="aef882e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-144994a elementor-widget elementor-widget-heading" data-id="144994a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page en cache Google</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1f2fd4d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f2fd4d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0e0c2e" data-id="d0e0c2e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-02c7ff9 elementor-widget elementor-widget-text-editor" data-id="02c7ff9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>page en cache Google</strong> est une copie archivée d’une page stockée par Google. <br/>Permet d’afficher rapidement du contenu même si le site est indisponible ; attention au contenu obsolète.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a21221f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a21221f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7919464" data-id="7919464" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-08dbafa elementor-widget elementor-widget-heading" data-id="08dbafa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page orpheline</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0c03a7c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c03a7c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1677ef8" data-id="1677ef8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f07e88 elementor-widget elementor-widget-text-editor" data-id="5f07e88" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>page orpheline</strong>, dans le contexte du référencement web, est une page sans lien interne pointant vers elle. <br/>Difficile à trouver pour les utilisateurs et les moteurs : ajoutez des liens internes pertinents.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cf9cf4e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cf9cf4e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-774e73d" data-id="774e73d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e9aa92a elementor-widget elementor-widget-heading" data-id="e9aa92a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">PageRank</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9a5dfee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a5dfee" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a172958" data-id="a172958" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-93acb35 elementor-widget elementor-widget-text-editor" data-id="93acb35" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>PageRank</strong>, en français « <strong>Indice de popularité</strong>« , est un concept historique (<em>algorithme des fondateurs de Google)</em> mesurant l’importance d’une page via les liens entrants.<br/>Toujours utile conceptuellement pour comprendre l’effet des backlinks.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ccf96c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ccf96c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7329c5" data-id="b7329c5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-44192d7 elementor-widget elementor-widget-heading" data-id="44192d7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pages par session</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-abe44d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="abe44d1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-253dc60" data-id="253dc60" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fc89dce elementor-widget elementor-widget-text-editor" data-id="fc89dce" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, <strong>Pages par session</strong> ou <strong>Pages vues par session</strong> est une moyenne de pages vues durant une session.<br/>Indicateur d’engagement : plus c’est élevé, plus l’utilisateur explore le site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-935dafa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="935dafa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5609c8a" data-id="5609c8a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-62e64b4 elementor-widget elementor-widget-heading" data-id="62e64b4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page satellite</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2c3a3e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2c3a3e3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baa784" data-id="5baa784" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-973acdc elementor-widget elementor-widget-text-editor" data-id="973acdc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>page satellite</strong>, également connue sous le nom de <strong>page porte d’entrée</strong>, est une page créée principalement pour capter du trafic sur un mot-clé <em>(souvent peu qualitative)</em>. <br/>Pratique risquée : favorisez plutôt des pages utiles et uniques.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-21660e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21660e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98fa9d2" data-id="98fa9d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6518b1b elementor-widget elementor-widget-heading" data-id="6518b1b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Page vue unique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6de3360 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6de3360" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-751493e" data-id="751493e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c61164 elementor-widget elementor-widget-text-editor" data-id="3c61164" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>page vue unique</strong> est un nombre de sessions durant lesquelles une page a été vue au moins une fois par un visiteur. <br/>Mesure la portée réelle d’une page.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cc9953b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cc9953b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b839068" data-id="b839068" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-91dbebc elementor-widget elementor-widget-heading" data-id="91dbebc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pages vues</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0f98a2c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f98a2c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f13ad5" data-id="5f13ad5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-58d6a81 elementor-widget elementor-widget-text-editor" data-id="58d6a81" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>page vue </strong>comptabilise chaque chargement de page. <br/>Indique l’activité globale, mais peut gonfler si les visiteurs rechargent souvent.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-97e257a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="97e257a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90e3c6" data-id="b90e3c6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-98beeb6 elementor-widget elementor-widget-heading" data-id="98beeb6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pagination</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c0a90a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c0a90a4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da2d9ec" data-id="da2d9ec" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f6c2cfd elementor-widget elementor-widget-text-editor" data-id="f6c2cfd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>pagination</strong> sur un site web est la division du contenu en plusieurs pages (<em>ex. liste de produits</em>). <br/>Doit être bien implémentée pour l’UX et le SEO (<em>rel= »next »/ »prev » si nécessaire)</em>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e205a5e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e205a5e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0296732" data-id="0296732" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8c57c4d elementor-widget elementor-widget-heading" data-id="8c57c4d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Parcours utilisateur</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b0e14ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0e14ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ecb7160" data-id="ecb7160" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5a4e1e0 elementor-widget elementor-widget-text-editor" data-id="5a4e1e0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>parcours utilisateur</strong> est l’enchaînement des pages/étapes parcourues par un visiteur jusqu’à l’objectif (<em>achat, contact…</em>). <br/>Permet d’optimiser les étapes clés et les points de friction.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0aa4037 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0aa4037" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9fa46c" data-id="a9fa46c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b4ff5a2 elementor-widget elementor-widget-heading" data-id="b4ff5a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">PBN</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fd03413 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd03413" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-644e819" data-id="644e819" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4e4c8da elementor-widget elementor-widget-text-editor" data-id="4e4c8da" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>PBN</strong> pour <strong>Private Blog Network</strong> en anglais) est un réseau de sites créé pour générer artificiellement des backlinks vers un site principal. <br/>Technique à haut risque : Google pénalise ces pratiques.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5159b96 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5159b96" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-953db09" data-id="953db09" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cb64781 elementor-widget elementor-widget-heading" data-id="cb64781" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pénalité algorithmique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-98cd8e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="98cd8e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6072e7" data-id="c6072e7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4515e83 elementor-widget elementor-widget-text-editor" data-id="4515e83" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>pénalité algorithmique</strong> de Google se produit lorsqu’un site web est affecté négativement (<em>baisse de trafic</em>) due à une mise à jour de l’algorithme (ex. qualité de contenu, liens toxiques).<br/>Plus difficile à détecter qu’une pénalité manuelle ; nécessite audit et corrections.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c1010e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1010e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd00e2e" data-id="fd00e2e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5bc6e8c elementor-widget elementor-widget-heading" data-id="5bc6e8c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pénalité manuelle</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2f7904e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f7904e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c643c" data-id="52c643c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-703f8a1 elementor-widget elementor-widget-text-editor" data-id="703f8a1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>pénalité manuelle</strong> est une sanction appliquée manuellement par Google (<em>via Search Console</em>) pour non-respect des règles (<em>spam, liens achetés…</em>). <br/>Demande de réexamen possible après correction.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4654036 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4654036" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35933d8" data-id="35933d8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-415e426 elementor-widget elementor-widget-heading" data-id="415e426" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Permalien</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ba4427a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba4427a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5803dd9" data-id="5803dd9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-796c133 elementor-widget elementor-widget-text-editor" data-id="796c133" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>permalien</strong>, également appelé <strong>URL permanente</strong> ou <strong>lien permanent</strong>, est une adresse fixe d’une page. <br/>Doit être claire, courte et contenir si possible des mots-clés pertinents ; toute modification nécessite une redirection 301.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-023fd3b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="023fd3b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7a6a81" data-id="d7a6a81" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e5ecf46 elementor-widget elementor-widget-heading" data-id="e5ecf46" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Personal branding</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fcd9db5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fcd9db5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7816333" data-id="7816333" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a89d565 elementor-widget elementor-widget-text-editor" data-id="a89d565" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>personal branding</strong>, également appelé <strong>marque personnelle</strong> en français, est une stratégie de gestion de sa marque personnelle pour se positionner comme expert.<br/>Combine contenu, réseau et cohérence de message.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-39cb789 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39cb789" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ed870d" data-id="2ed870d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-95d1ed0 elementor-widget elementor-widget-heading" data-id="95d1ed0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Plugin WordPress</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-91ed3ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="91ed3ee" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-547e6f5" data-id="547e6f5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-99d8e8b elementor-widget elementor-widget-text-editor" data-id="99d8e8b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<strong><a href="https://bernard-sperandio.fr/meilleurs-plugins-wordpress-gratuits/"> plugin WordPress</a></strong>, appelé aussi <b>extension WordPress, </b>est une extension qui ajoute une fonction (f<em>ormulaire, SEO, cache, sécurité)</em> à un site WordPress. <br/>Choisir peu et fiable : trop de plugins nuisent aux performances.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-da2e3b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da2e3b6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3254600" data-id="3254600" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e60fa81 elementor-widget elementor-widget-heading" data-id="e60fa81" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Pogosticking</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4687373 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4687373" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00ae7b0" data-id="00ae7b0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-02918c8 elementor-widget elementor-widget-text-editor" data-id="02918c8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>pogosticking</strong> est un comportement où l’utilisateur clique sur un résultat, ne trouve pas ce qu’il veut, et retourne immédiatement à la SERP pour cliquer ailleurs. <br/>Signal négatif pour la pertinence de la page web.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-729a113 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="729a113" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6eb03fa" data-id="6eb03fa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-50d2e49 elementor-widget elementor-widget-heading" data-id="50d2e49" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Profil de backlinks</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-660c3a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="660c3a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00dbad0" data-id="00dbad0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ebd9851 elementor-widget elementor-widget-text-editor" data-id="ebd9851" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>profil de backlinks </strong>est une ensemble des liens externes pointant vers un site. <br/>On recherche diversité, pertinence et qualité ; surveillez et désavouez les liens toxiques si besoin.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d1868de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d1868de" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47810f1" data-id="47810f1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a0b19a6 elementor-widget elementor-widget-heading" data-id="a0b19a6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Profil de liens</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-63ac805 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="63ac805" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c162782" data-id="c162782" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d08c3ce elementor-widget elementor-widget-text-editor" data-id="d08c3ce" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>profil de liens</strong> d’un site Web est une vue globale des liens internes et externes d’un site. <br/>Un bon profil équilibre navigation interne (<em>maillage</em>) et backlinks de qualité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a225432 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a225432" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8aaa30e" data-id="8aaa30e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c34719d elementor-widget elementor-widget-heading" data-id="c34719d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Propriété</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4a65aed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a65aed" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-423119d" data-id="423119d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5769dab elementor-widget elementor-widget-text-editor" data-id="5769dab" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, une <strong>propriété</strong> est une entité suivie dans GA (<em>site/app</em>) avec un ID de suivi. <br/>Chaque propriété collecte ses propres données et rapports.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-75fdbec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="75fdbec" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71a8ab4" data-id="71a8ab4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc9cbd9 elementor-widget elementor-widget-heading" data-id="cc9cbd9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">R</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-070f54a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="070f54a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44ca3cc" data-id="44ca3cc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9e59c5b elementor-widget elementor-widget-heading" data-id="9e59c5b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Ranking</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-10d0454 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="10d0454" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2aba8c" data-id="c2aba8c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d05e4e0 elementor-widget elementor-widget-text-editor" data-id="d05e4e0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>ranking</strong> (en français, <strong>classement</strong>) est la position d’une page ou d’un site dans les résultats d’un moteur de recherche. <br/>Plus la position est haute, plus vous captez de trafic organique.<br/>Le classement dépend de la pertinence du contenu, des backlinks, de la technique et de l’expérience utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0ed5d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ed5d05" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb9797" data-id="0bb9797" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2a3da65 elementor-widget elementor-widget-heading" data-id="2a3da65" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Rapport de couverture de l'index</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1e72e97 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e72e97" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6a624e" data-id="e6a624e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-529bdf5 elementor-widget elementor-widget-text-editor" data-id="529bdf5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>rapport de couverture de l’index</strong> (ou <strong>rapport de couverture d’indexation</strong>) dans la Search Console est un outil Google qui montre quelles pages sont indexées, quelles pages sont exclues et quelles erreurs d’exploration existent. <br/>Indispensable pour détecter et corriger les problèmes d’indexation.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c1856e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c1856e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ac4732" data-id="2ac4732" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ebc77a0 elementor-widget elementor-widget-heading" data-id="ebc77a0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Recherche vocale</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3ee50d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ee50d2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a56ff0c" data-id="a56ff0c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a57b767 elementor-widget elementor-widget-text-editor" data-id="a57b767" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La<strong> recherche vocale</strong> est une requête formulée à l’oral via assistants (<em>Siri, Google Assistant, Alexa</em>). <br/>Les requêtes vocales sont souvent plus longues et conversationnelles ; optimisez le contenu pour des phrases naturelles et des questions.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd8521b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd8521b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d884246" data-id="d884246" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-54b088a elementor-widget elementor-widget-heading" data-id="54b088a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Recherches associées</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ec8b008 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ec8b008" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6c10cd" data-id="c6c10cd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a492231 elementor-widget elementor-widget-text-editor" data-id="a492231" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <strong>recherches associées</strong>, également appelées <strong>recherches connexes</strong> ou <strong>recherches liées</strong>, sont des suggestions de requêtes liées affichées par le moteur (<em>en bas de la SERP)</em>. <br/>Indiquent d’autres intentions utilisateurs utiles pour enrichir votre contenu ou trouver des idées de mots-clés.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-17a01b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="17a01b9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03a182c" data-id="03a182c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ac23ab7 elementor-widget elementor-widget-heading" data-id="ac23ab7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Redirection 301</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7cd2d96 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7cd2d96" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42b602f" data-id="42b602f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6a1f3ea elementor-widget elementor-widget-text-editor" data-id="6a1f3ea" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une<strong> redirection 301</strong>, également appelée <strong>redirection permanente</strong>, est une redirection définitive d’une URL vers une autre. <br/>Transfère généralement le référencement vers la nouvelle URL. <br/>À utiliser lors d’un changement d’URL permanent.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-08e1a51 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="08e1a51" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09e51e2" data-id="09e51e2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a24b8d4 elementor-widget elementor-widget-heading" data-id="a24b8d4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Redirection 302</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9a78afb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9a78afb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ad737e" data-id="6ad737e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0a8f9ff elementor-widget elementor-widget-text-editor" data-id="0a8f9ff" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <b>redirection 302, est </b>une <strong>redirection temporaire</strong> d’une URL. <br/>Signale que la page d’origine reviendra ; les moteurs conservent souvent l’indexation de l’ancienne URL. <br/>À privilégier pour tests ou campagnes temporaires.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9719f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9719f67" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-beb7e35" data-id="beb7e35" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d43e01f elementor-widget elementor-widget-heading" data-id="d43e01f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Regex</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-751447d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="751447d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b68567d" data-id="b68567d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fa74047 elementor-widget elementor-widget-text-editor" data-id="fa74047" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><b>Regex,</b> abréviation pour <strong>Regular Expressions</strong>, ou en français, <strong>expressions régulières</strong>, est un langage de motifs pour rechercher ou valider des chaînes de texte <em>(emails, URLs, etc.).</em> <br/>Puissant pour filtrer ou extraire des données, mais demande une syntaxe précise.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-18ac74e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18ac74e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46e84e" data-id="c46e84e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6cdd7d6 elementor-widget elementor-widget-heading" data-id="6cdd7d6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">rel="sponsored"</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eb4c2ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb4c2ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9754786" data-id="9754786" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c52e86 elementor-widget elementor-widget-text-editor" data-id="4c52e86" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>rel= »sponsored »</strong> est un attribut de lien indiquant qu’un lien est rémunéré ou sponsorisé.<br/>Aide les moteurs à identifier les liens payants et à traiter leur influence SEO de façon transparente.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6b794f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b794f2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ceda6fa" data-id="ceda6fa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c8c0e6d elementor-widget elementor-widget-heading" data-id="c8c0e6d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">rel="ugc"</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4f21fbd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f21fbd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e0852d" data-id="4e0852d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4c50369 elementor-widget elementor-widget-text-editor" data-id="4c50369" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’attribut <strong>rel= »ugc », </strong>acronyme de <strong><em>User-Generated Content</em></strong>, est un attribut de lien destiné aux contenus générés par les utilisateurs (<em>commentaires, forums</em>).<br/>Signale que le lien provient d’un contenu utilisateur et non de l’éditeur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-be36bbd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be36bbd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f524220" data-id="f524220" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-91e599b elementor-widget elementor-widget-heading" data-id="91e599b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Requête</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-48d5a10 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="48d5a10" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55fec88" data-id="55fec88" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-decf018 elementor-widget elementor-widget-text-editor" data-id="decf018" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>requête</strong>, également appelée <strong>recherche</strong>, est un terme ou phrase tapé(e) par un utilisateur dans un moteur de recherche.<br/>Comprendre les types de requêtes <em>(informationnelle, navigationnelle, transactionnelle)</em> aide à créer le contenu pertinent.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c352e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c352e90" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fa10d6" data-id="2fa10d6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-75adbb3 elementor-widget elementor-widget-heading" data-id="75adbb3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Requête locale</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dee170e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dee170e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92664f2" data-id="92664f2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a6c0dbd elementor-widget elementor-widget-text-editor" data-id="a6c0dbd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>requête locale</strong> est une recherche associée à une localisation (e<em>x. « boulangerie à Lyon »</em>). <br/>Cruciale pour le référencement local : fiche Google Business, NAP et contenu géolocalisé.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-228f88d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="228f88d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81b7566" data-id="81b7566" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b59a162 elementor-widget elementor-widget-heading" data-id="b59a162" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Responsive design</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-011f60e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="011f60e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97c4a53" data-id="97c4a53" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-291db97 elementor-widget elementor-widget-text-editor" data-id="291db97" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>site responsive design</strong>, également appelé s<strong>ite web adaptatif, site responsive </strong>ou <strong>site réactif</strong>, est une conception qui adapte automatiquement le rendu d’un site à toutes les tailles d’écran (<em>mobile, tablette, desktop)</em>.<br/>Obligatoire pour l’<strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/ux-et-conversion/">UX</a></span></strong> et le SEO mobile-first.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e5045e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e5045e1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-215618c" data-id="215618c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-15af9ba elementor-widget elementor-widget-heading" data-id="15af9ba" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Retargeting</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-081063a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="081063a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5f8bcd" data-id="b5f8bcd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f938e28 elementor-widget elementor-widget-text-editor" data-id="f938e28" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>retargeting</strong>, également connu sous le nom de <strong>reciblage</strong>, est une technique publicitaire qui montre des annonces aux visiteurs ayant déjà visité votre site, pour les ramener et les convertir. <br/>Efficace, mais à gérer avec modération pour ne pas gêner l’utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5ca25a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5ca25a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dce13a1" data-id="dce13a1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b127266 elementor-widget elementor-widget-heading" data-id="b127266" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">RGPD</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0d125d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d125d6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29b1caf" data-id="29b1caf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0eaff25 elementor-widget elementor-widget-text-editor" data-id="0eaff25" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Acronyme de Règlement Général sur la Protection des Données, le <a href="https://bernard-sperandio.fr/google-fonts-rgpd/"><strong>RGPD</strong></a>, (<em>en vigueur depuis 25/05/2018</em>) encadre la collecte, le traitement et la conservation des données personnelles.<br/>Exige consentement clair, droits d’accès/effacement, et mesures de sécurité. <br/>Non-conformité = risques d’amende élevés.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-87e2aea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="87e2aea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb3f2cf" data-id="fb3f2cf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0fb5e0e elementor-widget elementor-widget-heading" data-id="0fb5e0e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">ROI</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-52a92e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="52a92e7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2820bb" data-id="f2820bb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc5b7ed elementor-widget elementor-widget-text-editor" data-id="cc5b7ed" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>R.O.I</strong> (<em>Retour sur Investissement</em>) est un indicateur financier mesurant la rentabilité d’une action : (Gain − Coût) / Coût. <br/>Utilisé pour évaluer l’efficacité des campagnes marketing et prioriser les budgets.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-70c4a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="70c4a5b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32721b8" data-id="32721b8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-89bda99 elementor-widget elementor-widget-heading" data-id="89bda99" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">RYTR</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7f36173 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7f36173" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bb02e0" data-id="2bb02e0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ee1aab7 elementor-widget elementor-widget-text-editor" data-id="ee1aab7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/redaction-contenu-ia/">Rytr</a> est un outil d’écriture assistée par IA qui génère rapidement des contenus (<em>articles, emails, posts)</em>. <br/>Pratique pour produire des brouillons ; toujours relire et adapter pour la qualité, la véracité et la tonalité de marque.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ab183e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ab183e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f908b7e" data-id="f908b7e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f514774 elementor-widget elementor-widget-heading" data-id="f514774" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">S</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-12f4d96 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="12f4d96" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b18c026" data-id="b18c026" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4410ddc elementor-widget elementor-widget-heading" data-id="4410ddc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Safari</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-00589d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="00589d3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d641a66" data-id="d641a66" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2999d9f elementor-widget elementor-widget-text-editor" data-id="2999d9f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Safari</strong> est le navigateur internet créé par Apple. Il est installé par défaut sur tous les appareils Apple, comme l’iPhone, l’iPad, le Mac et même l’Apple Watch.<br data-start="326" data-end="329"/>Il permet de naviguer sur Internet, de consulter des sites web, de regarder des vidéos et d’utiliser toutes sortes de fonctionnalités en ligne.<br data-start="472" data-end="475"/>Safari est reconnu pour sa rapidité, sa simplicité d’utilisation et sa compatibilité avec l’écosystème Apple. Il intègre également des fonctions de sécurité, comme la protection contre le suivi publicitaire et les alertes pour les sites potentiellement dangereux.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1883e69 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1883e69" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9640395" data-id="9640395" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-537dbfb elementor-widget elementor-widget-heading" data-id="537dbfb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Score de toxicité</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-92e3bcf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="92e3bcf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcac3fb" data-id="dcac3fb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-74ce727 elementor-widget elementor-widget-text-editor" data-id="74ce727" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="745" data-end="1081">Le <strong>score de toxicité</strong>, proposé par Semrush, mesure la qualité des liens qui pointent vers votre site.<br data-start="869" data-end="872"/>Il est noté de 0 à 100 : 0 signifie que le lien est sûr, 100 qu’il est très risqué pour votre référencement.<br data-start="980" data-end="983"/>Semrush utilise plus de 45 critères différents pour déterminer si un lien peut nuire à votre site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7474d05 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7474d05" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b203e4c" data-id="b203e4c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-78a08d7 elementor-widget elementor-widget-heading" data-id="78a08d7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Score E-A-T</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3a91189 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a91189" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f506c0" data-id="1f506c0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9cc3137 elementor-widget elementor-widget-text-editor" data-id="9cc3137" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1088" data-end="1272"><strong>E-A-T</strong> signifie Expertise, Authoritativeness et Trustworthiness (<em>Expertise, Autorité, Fiabilité</em>).<br data-start="1202" data-end="1205"/>Google utilise ce concept pour évaluer la qualité des pages web :</p><ul data-start="1273" data-end="1513"><li data-start="1273" data-end="1300"><p data-start="1275" data-end="1300">L’expertise de l’auteur</p></li><li data-start="1301" data-end="1323"><p data-start="1303" data-end="1323">L’autorité du site</p></li><li data-start="1324" data-end="1351"><p data-start="1326" data-end="1351">La fiabilité du contenu</p></li><li data-start="1352" data-end="1513"><p data-start="1354" data-end="1513">La pertinence par rapport à la recherche de l’utilisateur.</p></li></ul><p data-start="1354" data-end="1513">Attention : il n’existe pas de « score E-A-T » officiel, c’est un concept d’évaluation qualitative. !</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dab78ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dab78ce" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b70e2ed" data-id="b70e2ed" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a09f3b9 elementor-widget elementor-widget-heading" data-id="a09f3b9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Scroll</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4f3d8f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f3d8f0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a2a95" data-id="79a2a95" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6968d6b elementor-widget elementor-widget-text-editor" data-id="6968d6b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>scroll</strong> correspond à l’action de faire défiler une page web vers le bas ou vers le haut.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d995352 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d995352" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36628fb" data-id="36628fb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1eabdfe elementor-widget elementor-widget-heading" data-id="1eabdfe" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEA</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cd74e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd74e04" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c5507b" data-id="4c5507b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5f5bb9b elementor-widget elementor-widget-text-editor" data-id="5f5bb9b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1630" data-end="2006"><strong>SEA</strong> signifie <strong>Search Engine Advertising,</strong> ou publicité sur les moteurs de recherche.<br data-start="1722" data-end="1725"/>Ce sont les annonces payantes que vous voyez en haut ou en bas des résultats Google.<br data-start="1809" data-end="1812"/>Les entreprises enchérissent sur des mots-clés, et celles qui offrent les meilleures enchères apparaissent en premier.<br data-start="1930" data-end="1933"/>Le SEA est un moyen rapide d’attirer des visiteurs ciblés sur votre site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-126257b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="126257b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4327694" data-id="4327694" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6010ca6 elementor-widget elementor-widget-heading" data-id="6010ca6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Search Quality Raters</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-687acd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="687acd0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9aa968f" data-id="9aa968f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2c5739b elementor-widget elementor-widget-text-editor" data-id="2c5739b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Anciennement connu sous le nom <strong>Quality Raters</strong>, les <strong>Search Quality Raters</strong> (<em>ou, en français, <strong>évaluateurs de la qualité de recherche</strong>)</em> sont des personnes travaillant pour Google qui évaluent la pertinence et la qualité des résultats de recherche.<br data-start="2155" data-end="2158"/>Ils vérifient si les pages sont utiles, fiables et correspondent bien à la requête de l’utilisateur, et signalent les contenus trompeurs ou les erreurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b4276ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b4276ae" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f9f12e" data-id="5f9f12e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b34b48b elementor-widget elementor-widget-heading" data-id="b34b48b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Search Quality Team</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b0204dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b0204dd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1dab2e" data-id="c1dab2e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ae4289b elementor-widget elementor-widget-text-editor" data-id="ae4289b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>Search Quality Team</strong> (SQT) (ou en français, <strong>équipe de la qualité de recherche</strong>) est l’équipe de Google chargée de contrôler la qualité des résultats de recherche.<br data-start="2433" data-end="2436"/>Elle identifie les spams, les contenus trompeurs, les liens cassés et peut appliquer des pénalités manuelles aux sites non conformes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd95c2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd95c2b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec27b6e" data-id="ec27b6e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-50a5d8c elementor-widget elementor-widget-heading" data-id="50a5d8c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Segment</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-940af68 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="940af68" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee80ba1" data-id="ee80ba1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-804b05f elementor-widget elementor-widget-text-editor" data-id="804b05f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, un <strong>segment</strong> est un sous-groupe d’utilisateurs ou d’actions sur votre site.<br data-start="2682" data-end="2685"/>Par exemple, vous pouvez analyser séparément les visiteurs venant des réseaux sociaux ou ceux utilisant un mobile.<br data-start="2799" data-end="2802"/>Cela permet de mieux comprendre le comportement des utilisateurs et d’optimiser votre site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5f9fb15 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f9fb15" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8e9236" data-id="c8e9236" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-df72929 elementor-widget elementor-widget-heading" data-id="df72929" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEM</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6bbe6e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6bbe6e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bba42fc" data-id="bba42fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3792c9c elementor-widget elementor-widget-text-editor" data-id="3792c9c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2900" data-end="3007"><strong>SEM</strong> signifie <strong>Search Engine Marketing</strong>, ou marketing sur les moteurs de recherche.<br data-start="2990" data-end="2993"/>Il combine :</p><ul data-start="3008" data-end="3161"><li data-start="3008" data-end="3038"><p data-start="3010" data-end="3038">Le SEA (publicité payante).</p></li><li data-start="3039" data-end="3161"><p data-start="3041" data-end="3161">Le SEO (référencement naturel).</p></li></ul><p data-start="3041" data-end="3161">L’objectif est d’augmenter la visibilité de votre site dans les résultats de recherche..</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-22f6a0f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="22f6a0f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52c5bd1" data-id="52c5bd1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9376adc elementor-widget elementor-widget-heading" data-id="9376adc" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Sémantique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ef4e898 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ef4e898" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67130d4" data-id="67130d4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-13830cd elementor-widget elementor-widget-text-editor" data-id="13830cd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3168" data-end="3364">La <strong data-start="57" data-end="71">sémantique</strong> étudie le sens des mots et des phrases dans un texte ou un contenu web.<br data-start="143" data-end="146"/>En SEO, elle permet de comprendre l’intention des utilisateurs et de choisir les bons mots-clés.<br data-start="242" data-end="245"/>Elle aide à créer un contenu pertinent, cohérent et compréhensible pour les lecteurs et les moteurs de recherche.<br data-start="358" data-end="361"/>Une <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/">bonne sémantique</a></span></strong> améliore la visibilité dans les SERP et l’expérience utilisateur.<br data-start="447" data-end="450"/>Elle permet de relier concepts, synonymes et expressions associées pour enrichir le contenu.<br data-start="542" data-end="545"/>La sémantique est donc essentielle pour un contenu efficace et optimisé.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-49e91e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="49e91e9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee2b969" data-id="ee2b969" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d3002ae elementor-widget elementor-widget-heading" data-id="d3002ae" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9393025 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9393025" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d223ee6" data-id="d223ee6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c332c50 elementor-widget elementor-widget-text-editor" data-id="c332c50" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3168" data-end="3364">Le <strong>SEO</strong> (<em>Search Engine Optimization</em>) ou référencement naturel vise à améliorer la visibilité d’un site dans les résultats non payants des moteurs de recherche.<br data-start="3336" data-end="3339"/>Deux types principaux :</p><ul data-start="3365" data-end="3551"><li data-start="3365" data-end="3471"><p data-start="3367" data-end="3471">SEO on-site/on-page : optimisation du contenu, des titres, des images et de la structure des pages</p></li><li data-start="3472" data-end="3551"><p data-start="3474" data-end="3551">SEO off-site : acquisition de liens externes de qualité vers votre site</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-484b49b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="484b49b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329e08" data-id="1329e08" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d4563b1 elementor-widget elementor-widget-heading" data-id="d4563b1" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEO local</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7a5e0f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a5e0f9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9209ea" data-id="e9209ea" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f785d7 elementor-widget elementor-widget-text-editor" data-id="2f785d7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><strong>SEO local</strong> </a>(<em>Search Engine Optimization local</em>), également appelé Référencement local, permet de rendre votre entreprise visible dans les recherches géographiques, par exemple « boulangerie à Lyon ».<br data-start="3699" data-end="3702"/>Il repose sur : adresse, contenu local, avis clients, fiche Google Business Profile.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-094e6f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="094e6f0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-789fb82" data-id="789fb82" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-92ae13c elementor-widget elementor-widget-heading" data-id="92ae13c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEO off-site</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4a9e4b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a9e4b3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5642606" data-id="5642606" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-01d7283 elementor-widget elementor-widget-text-editor" data-id="01d7283" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>SEO off-site</strong>, également appelé <strong>référencement hors-site</strong>, regroupe toutes les actions hors du site pour améliorer son référencement : création de liens, mentions sur d’autres sites, réseaux sociaux, partenariats, etc.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-af5b316 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af5b316" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb34ff6" data-id="fb34ff6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-12dc388 elementor-widget elementor-widget-heading" data-id="12dc388" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEO on-page</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8e8d765 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8e8d765" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7bb848" data-id="a7bb848" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d6dad1f elementor-widget elementor-widget-text-editor" data-id="d6dad1f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le<strong> SEO on-page</strong>, également appelé <strong>référencement sur la page</strong>,concerne tout ce qui est optimisé directement sur vos pages web : titres, méta-descriptions, structure du contenu, images, vitesse de chargement, maillage interne, etc.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d795d2c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d795d2c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-871c182" data-id="871c182" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-850effa elementor-widget elementor-widget-heading" data-id="850effa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SEO on-site</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-20d9fe7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20d9fe7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87fb1df" data-id="87fb1df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b93f6c3 elementor-widget elementor-widget-text-editor" data-id="b93f6c3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>SEO on-site</strong>, également appelé <strong>référencement sur le site</strong>, correspond à l’optimisation technique de votre site web : architecture, plan du site, fichiers robots.txt et sitemap, redirections, sécurité HTTPS, compatibilité mobile, vitesse du site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-db2ac61 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="db2ac61" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f8a993" data-id="0f8a993" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-71339d4 elementor-widget elementor-widget-heading" data-id="71339d4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SERP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1b08408 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1b08408" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1fd42c" data-id="b1fd42c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f7626eb elementor-widget elementor-widget-text-editor" data-id="f7626eb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>SERP</strong> est l’acronyme de <strong>Search Engine Results Page</strong>, désigne la page de résultats affichée par un moteur de recherche.<br data-start="4530" data-end="4533"/>Elle inclut : liens vers des sites, annonces, images, vidéos, réponses directes… <br/>Le classement dépend de la pertinence, de l’autorité et de la qualité du contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1d12009 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d12009" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e25129" data-id="5e25129" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7297e06 elementor-widget elementor-widget-heading" data-id="7297e06" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Session</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-460aa54 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="460aa54" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c753b" data-id="65c753b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5945e0f elementor-widget elementor-widget-text-editor" data-id="5945e0f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654] sm:AIPRM__conversation__response"><div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto"><div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4"><div class="markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response"><p>Dans Google Analytics, une <strong>session </strong>est la période pendant laquelle un utilisateur interagit activement avec votre site.<br data-start="4831" data-end="4834"/>Elle commence dès la première action et se termine après 30 minutes d’inactivité ou à la fermeture du navigateur.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-01a648a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="01a648a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7d96a" data-id="ad7d96a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8b90624 elementor-widget elementor-widget-heading" data-id="8b90624" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Simulateur SERP</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0ced6cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ced6cb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51f120" data-id="a51f120" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0311db5 elementor-widget elementor-widget-text-editor" data-id="0311db5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<a href="https://bernard-sperandio.fr/meilleurs-outils-gratuits-productivite/"><strong> simulateur SERP</strong> </a>permet de visualiser à quoi ressemble le résultat de votre page sur Google avant publication : titre, URL et description.<br data-start="5116" data-end="5119"/>Cela aide à optimiser le taux de clics.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e09cb7a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e09cb7a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30fd764" data-id="30fd764" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-84154ca elementor-widget elementor-widget-heading" data-id="84154ca" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Sitelinks</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-49603a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="49603a0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61ef4eb" data-id="61ef4eb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bfb43d2 elementor-widget elementor-widget-text-editor" data-id="bfb43d2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Les <a href="https://bernard-sperandio.fr/sitelinks/">sitelinks</a>, </strong>appelés également<strong> liens de site </strong>ou<strong> liens annexes</strong>, sont des liens supplémentaires qui apparaissent sous le résultat principal dans Google.<br data-start="5282" data-end="5285"/>Ils dirigent directement vers des pages internes importantes et améliorent la visibilité et l’expérience utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ff97928 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ff97928" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e1016e" data-id="9e1016e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3971dcb elementor-widget elementor-widget-heading" data-id="3971dcb" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Sitemap HTML</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0afc915 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0afc915" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6701ffe" data-id="6701ffe" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-96938bf elementor-widget elementor-widget-text-editor" data-id="96938bf" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/plan-du-site/"> Sitemap HTML</a></span>, </strong>appelé aussi <strong>plan de site HTML</strong> est une page de votre site qui liste toutes vos pages pour aider les visiteurs et moteurs de recherche à naviguer et indexer correctement le contenu.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c4d118f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c4d118f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be67e87" data-id="be67e87" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-59b3424 elementor-widget elementor-widget-heading" data-id="59b3424" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Sitemap XML</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8dd994f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8dd994f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d9a9a" data-id="86d9a9a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-809c671 elementor-widget elementor-widget-text-editor" data-id="809c671" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un<strong> Sitemap XML, a</strong>ppelé aussi <strong>plan de site XML,</strong> est un fichier destiné aux moteurs de recherche pour répertorier toutes les pages importantes et faciliter leur indexation.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d506d84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d506d84" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b336df" data-id="5b336df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4d002d8 elementor-widget elementor-widget-heading" data-id="4d002d8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Site miroir</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-808810a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="808810a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-722a86c" data-id="722a86c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a5731ca elementor-widget elementor-widget-text-editor" data-id="a5731ca" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>site miroir</strong> copie le contenu d’un autre site.<br data-start="5802" data-end="5805"/>Utilisé pour la sauvegarde, la performance ou la disponibilité, il peut créer des problèmes de contenu dupliqué si mal géré.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8036ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8036ef9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6aac14" data-id="d6aac14" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0897f6b elementor-widget elementor-widget-heading" data-id="0897f6b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Site mobile friendly</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5dda0a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5dda0a9" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9856ac7" data-id="9856ac7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a01224c elementor-widget elementor-widget-text-editor" data-id="a01224c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <b>site mobile-friendly</b> (ou « adapté aux mobiles ») est adapté pour une navigation optimale sur smartphones et tablettes.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c926dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c926dcb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8b659c" data-id="a8b659c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6bf5d61 elementor-widget elementor-widget-heading" data-id="6bf5d61" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Site vitrine WordPress</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9c49353 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9c49353" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b89a31" data-id="5b89a31" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6e65915 elementor-widget elementor-widget-text-editor" data-id="6e65915" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/">site vitrine WordPress</a></strong> est un site développé sous le CMS WordPress et qui est conçu principalement dans le but de présenter une entreprise, une marque, un produit ou un service en ligne.<br/>Il contient généralement une page d’accueil, des pages de présentation des services, une page « À propos » et une page de contact.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f4f2ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4f2ef8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68949e9" data-id="68949e9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-60657bf elementor-widget elementor-widget-heading" data-id="60657bf" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Skyscraper</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-09817b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09817b0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6afc98b" data-id="6afc98b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-569f466 elementor-widget elementor-widget-text-editor" data-id="569f466" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La méthode <strong>Skyscraper </strong>est une méthode SEO qui consiste à identifier un contenu populaire, créer un contenu meilleur et le promouvoir pour obtenir des backlinks de qualité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-672b9ad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="672b9ad" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0753543" data-id="0753543" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-845d21c elementor-widget elementor-widget-heading" data-id="845d21c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SMO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8b2117c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b2117c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9dd77af" data-id="9dd77af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-28b01e7 elementor-widget elementor-widget-text-editor" data-id="28b01e7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>SMO</strong>, acronyme de <strong>Social Media Optimization</strong>, ou en français <strong>optimisation des médias sociaux</strong>, consiste à optimiser la présence sur les réseaux sociaux pour améliorer la visibilité et l’engagement d’une marque.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-308e489 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="308e489" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfdae8c" data-id="bfdae8c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-af2a6a4 elementor-widget elementor-widget-heading" data-id="af2a6a4" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Snack content</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b4901ef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b4901ef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca62fb6" data-id="ca62fb6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-58c4c04 elementor-widget elementor-widget-text-editor" data-id="58c4c04" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le terme <strong>snack content</strong>, ou en français <strong>contenu éphémère</strong>, est un contenu court et facile à consommer, idéal pour capter rapidement l’attention sur les réseaux sociaux : vidéos, GIF, stories, infographies…</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9117bed elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9117bed" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-987af6f" data-id="987af6f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b8aebf6 elementor-widget elementor-widget-heading" data-id="b8aebf6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Snippet</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d32b1af elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d32b1af" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cee0283" data-id="cee0283" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0789003 elementor-widget elementor-widget-text-editor" data-id="0789003" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Snippet, </strong>ou<strong> extrait de code </strong>est un extrait affiché dans les résultats de recherche, comprenant le titre, l’URL et la description d’une page.<br data-start="6915" data-end="6918"/>Un snippet bien rédigé augmente le taux de clics.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6ce4215 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6ce4215" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c20cfaa" data-id="c20cfaa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-adcfa40 elementor-widget elementor-widget-heading" data-id="adcfa40" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Snippet enrichi</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5458288 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5458288" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4922574" data-id="4922574" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d745ed9 elementor-widget elementor-widget-text-editor" data-id="d745ed9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Snippet enrichi, </strong>ou<strong> extrait de code enrichi,</strong> est un extrait contenant des informations supplémentaires : avis, prix, recettes, FAQ…<br data-start="7075" data-end="7078"/>Il permet de donner plus de détails aux utilisateurs directement dans les résultats de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d71d1c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d71d1c4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb011c2" data-id="cb011c2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7abe04c elementor-widget elementor-widget-heading" data-id="7abe04c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SpamBraim</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-85c926e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="85c926e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa13105" data-id="aa13105" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-291fa40 elementor-widget elementor-widget-text-editor" data-id="291fa40" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le 14 décembre 2022, Google a déployé <strong>SpamBrain</strong>, un système qui détecte le spam et les pratiques abusives comme l’achat de backlinks ou les redirections trompeuses.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ae9a163 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ae9a163" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-083b224" data-id="083b224" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b371e82 elementor-widget elementor-widget-heading" data-id="b371e82" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Speed Index</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3717be5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3717be5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ce38d2" data-id="8ce38d2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8cb74a6 elementor-widget elementor-widget-text-editor" data-id="8cb74a6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Speed Index </strong>ou <strong>indice de vitesse </strong>mesure le temps nécessaire pour que le contenu principal d’une page devienne visible.<br data-start="7430" data-end="7433"/>Plus le Speed Index est bas, meilleure est l’expérience utilisateur et le référencement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0ba2b04 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ba2b04" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7887889" data-id="7887889" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f7c7510 elementor-widget elementor-widget-heading" data-id="f7c7510" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Storytelling</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b4dc5fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b4dc5fa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5996e0" data-id="a5996e0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f139eb9 elementor-widget elementor-widget-text-editor" data-id="f139eb9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>storytelling</strong> est l’art de raconter une histoire pour captiver l’attention et rendre un contenu plus attractif.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ad9c903 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad9c903" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e22ba9" data-id="8e22ba9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-30ec2c2 elementor-widget elementor-widget-heading" data-id="30ec2c2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Stratégie de contenu SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-974527a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="974527a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5e02a2" data-id="b5e02a2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8506874 elementor-widget elementor-widget-text-editor" data-id="8506874" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/"><strong data-start="62" data-end="90">stratégie de contenu SEO</strong> </a></span>est un plan pour créer du contenu qui attire du trafic organique qualifié.<br data-start="165" data-end="168"/>Elle s’appuie sur la recherche de mots-clés et l’analyse des besoins de la cible.<br data-start="249" data-end="252"/>Les contenus produits doivent répondre aux intentions de recherche et apporter une réelle valeur.<br data-start="349" data-end="352"/>Un calendrier éditorial permet d’organiser la création et la publication.<br data-start="425" data-end="428"/>La stratégie inclut l’optimisation on-page <em>(titres, structure, maillage interne</em>).<br data-start="509" data-end="512"/>L’objectif : améliorer durablement la visibilité sur Google et générer des conversions.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4f347e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f347e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2501377" data-id="2501377" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-de294b6 elementor-widget elementor-widget-heading" data-id="de294b6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Stratégie SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-16592cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="16592cf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcc9c9b" data-id="fcc9c9b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-768a133 elementor-widget elementor-widget-text-editor" data-id="768a133" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>stratégie SEO</strong>, ou <strong>stratégie d’optimisation pour les moteurs de recherche</strong>, est un plan global pour améliorer le classement et la visibilité d’un site web dans les résultats naturels, combinant SEO on-site, on-page et off-site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cfd1df4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cfd1df4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b298b4d" data-id="b298b4d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3dff568 elementor-widget elementor-widget-heading" data-id="3dff568" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Stratégie SXO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b97a081 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b97a081" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b63060" data-id="5b63060" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-34d7bfa elementor-widget elementor-widget-text-editor" data-id="34d7bfa" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Une <strong>stratégie SXO</strong>, également connue sous le nom de <strong>stratégie d’optimisation de l’expérience de recherche</strong>, est une approche combinant SEO et expérience utilisateur (UX) pour améliorer à la fois le classement dans Google et la satisfaction des visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d1cf7bf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d1cf7bf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b8f530" data-id="8b8f530" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b1d6d5d elementor-widget elementor-widget-heading" data-id="b1d6d5d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Structure d'un site web</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4da9bfc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4da9bfc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59b7008" data-id="59b7008" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e4e045e elementor-widget elementor-widget-text-editor" data-id="e4e045e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>structure d’un site web est </strong>l’organisation des pages, menus, catégories et liens.<br data-start="8062" data-end="8065"/>Une bonne structure facilite la navigation pour les utilisateurs et l’indexation par les moteurs de recherche.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e3102bd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e3102bd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa5009e" data-id="fa5009e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ede9dbe elementor-widget elementor-widget-heading" data-id="ede9dbe" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Surfeur raisonnable</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eb077bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb077bb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d4cc15" data-id="3d4cc15" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a3946ae elementor-widget elementor-widget-text-editor" data-id="a3946ae" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>surfeur raisonnable</strong> est un concept SEO qui décrit le comportement d’un internaute moyen sur un site : il clique sur les liens pertinents, pas par hasard.<br data-start="8334" data-end="8337"/>Il sert à mieux comprendre l’importance des liens pour le PageRank.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-32bc83e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32bc83e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b487cf" data-id="7b487cf" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e081bb5 elementor-widget elementor-widget-heading" data-id="e081bb5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">SXO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-14e423d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14e423d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcbc8e3" data-id="dcbc8e3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c923b40 elementor-widget elementor-widget-text-editor" data-id="c923b40" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/">SXO</a>,</strong> acronyme de Search eXperience Optimization, combine SEO et UX : améliorer le référencement tout en offrant une navigation agréable et efficace aux visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0c19695 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0c19695" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6894946" data-id="6894946" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b634dba elementor-widget elementor-widget-heading" data-id="b634dba" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">T</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-297e58a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="297e58a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69b9494" data-id="69b9494" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-94bedfa elementor-widget elementor-widget-heading" data-id="94bedfa" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Taux de clics</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4c60972 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c60972" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6ca211" data-id="e6ca211" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9a00786 elementor-widget elementor-widget-text-editor" data-id="9a00786" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>taux de clics</strong>, également appelé <strong>CTR</strong> (<em>Click Through Rate</em>) est le pourcentage d’utilisateurs qui cliquent sur un lien, une publicité ou un élément interactif par rapport au nombre total d’impressions.<br data-start="332" data-end="335"/>Formule : CTR = (clics ÷ impressions) × 100.<br data-start="379" data-end="382"/>Un CTR élevé indique que le contenu attire et engage les visiteurs.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f645295 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f645295" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34e637c" data-id="34e637c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fef5f07 elementor-widget elementor-widget-heading" data-id="fef5f07" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Taux de conversion</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8252012 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8252012" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0d1498" data-id="b0d1498" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9685d74 elementor-widget elementor-widget-text-editor" data-id="9685d74" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>taux de conversion </strong>est une pourcentage de visiteurs qui accomplissent une action souhaitée (a<em>chat, inscription, téléchargement, etc.</em>) sur un site web.<br data-start="599" data-end="602"/>Formule : Taux de conversion = (nombre d’actions ÷ nombre de visiteurs) × 100.<br data-start="680" data-end="683"/>Indique l’efficacité d’une page ou d’une campagne marketing.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bbc0ec7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bbc0ec7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f1b27d" data-id="0f1b27d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8cd97c7 elementor-widget elementor-widget-heading" data-id="8cd97c7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Taux de rebond</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0ccb94e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0ccb94e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2245e0" data-id="e2245e0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-48b8794 elementor-widget elementor-widget-text-editor" data-id="48b8794" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>taux de rebond </strong><em>(bounce rate), </em>dans Google Analytics est un pourcentage de visiteurs qui quittent un site après avoir consulté une seule page sans interagir davantage.<br data-start="887" data-end="890"/>Un taux de rebond élevé peut signaler un contenu peu engageant ou des problèmes d’UX.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e7770aa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e7770aa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04ee686" data-id="04ee686" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e032640 elementor-widget elementor-widget-heading" data-id="e032640" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Tendance saisonnière de mots-clés</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eb32b39 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb32b39" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2e4b3" data-id="1a2e4b3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e6768a2 elementor-widget elementor-widget-text-editor" data-id="e6768a2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La <strong>tendance saisonnière d’un mot-clé </strong>se réfère aux variations périodiques du volume de recherche pour certains mots-clés, souvent liées aux saisons, fêtes ou événements.<br data-start="1135" data-end="1138"/>Permet d’adapter le contenu et les campagnes marketing aux périodes de forte demande. </p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dfe40d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dfe40d6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1ee25b" data-id="f1ee25b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-485e52c elementor-widget elementor-widget-heading" data-id="485e52c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Texte d'ancrage</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-217b71b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="217b71b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58833b9" data-id="58833b9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c74248 elementor-widget elementor-widget-text-editor" data-id="3c74248" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>texte d’ancrage</strong>, aussi appelée <strong>ancre de lien est le t</strong>exte visible et cliquable d’un lien hypertexte.<br data-start="1342" data-end="1345"/>Important pour le SEO et l’expérience utilisateur : il informe sur la destination du lien et sa pertinence.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4b74681 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b74681" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7829c9f" data-id="7829c9f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4aea48f elementor-widget elementor-widget-heading" data-id="4aea48f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">TikTok</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c2ca734 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c2ca734" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91c4c37" data-id="91c4c37" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b67e8dc elementor-widget elementor-widget-text-editor" data-id="b67e8dc" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>TikTok</strong> est une plateforme sociale de courtes vidéos (15–60 secondes) où les utilisateurs créent, partagent et découvrent du contenu varié (<em>dance, tutoriels, challenges</em>).<br data-start="1621" data-end="1624"/>L’algorithme recommande du contenu personnalisé basé sur les interactions de l’utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f753ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f753ffa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c73e5ab" data-id="c73e5ab" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6fd636b elementor-widget elementor-widget-heading" data-id="6fd636b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Time to Interactive</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-24c8b76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24c8b76" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54b5f1a" data-id="54b5f1a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-01702ee elementor-widget elementor-widget-text-editor" data-id="01702ee" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La métrique <strong>Time to Interactive (TTI) </strong>ou <strong>temps d’interactivité </strong>est la durée nécessaire pour qu’une page devienne entièrement interactive.<br data-start="1816" data-end="1819"/>Un TTI court améliore l’expérience utilisateur et la réactivité du site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8c7c0a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c7c0a5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce5b364" data-id="ce5b364" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-336dcee elementor-widget elementor-widget-heading" data-id="336dcee" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Total Blocking Time</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-572f049 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="572f049" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcf4d58" data-id="bcf4d58" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c9e6204 elementor-widget elementor-widget-text-editor" data-id="c9e6204" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La métrique <strong>Total Blocking Time (TBT) </strong>ou <strong>temps de blocage total </strong>est la somme des périodes où le navigateur est bloqué lors du chargement d’une page, empêchant toute interaction.<br data-start="2031" data-end="2034"/>Un TBT faible favorise une meilleure expérience utilisateur et un site plus performant.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7aa59ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7aa59ff" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67fe380" data-id="67fe380" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3578305 elementor-widget elementor-widget-heading" data-id="3578305" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-af79c1b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af79c1b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-696c6b0" data-id="696c6b0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-80d1b88 elementor-widget elementor-widget-text-editor" data-id="80d1b88" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>trafic</strong>, également appelé <strong>trafic web </strong>dans Google Analytics est le nombre de visiteurs d’un site web sur une période donnée. <br/>Peut être segmenté en :</p><ul data-start="2220" data-end="2475"><li data-start="2220" data-end="2283"><p data-start="2222" data-end="2283">Organique : via résultats naturels des moteurs de recherche</p></li><li data-start="2284" data-end="2321"><p data-start="2286" data-end="2321">Direct : accès via URL ou favoris</p></li><li data-start="2322" data-end="2361"><p data-start="2324" data-end="2361">Référent : via liens d’autres sites</p></li><li data-start="2362" data-end="2394"><p data-start="2364" data-end="2394">Social : via réseaux sociaux</p></li><li data-start="2395" data-end="2431"><p data-start="2397" data-end="2431">Payant : via publicités en ligne</p></li><li data-start="2432" data-end="2475"><p data-start="2434" data-end="2475">Email : via campagnes d’email marketing</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-240bf54 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="240bf54" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4065bfe" data-id="4065bfe" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fca24d3 elementor-widget elementor-widget-heading" data-id="fca24d3" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic direct</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-95989f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="95989f8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f595b49" data-id="f595b49" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-365c58a elementor-widget elementor-widget-text-editor" data-id="365c58a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>trafic direct</strong>, appelé <strong>Direct </strong>dans Google Analytics, fait référence aux visites d’utilisateurs connaissant déjà le site et accédant directement à l’URL ou via un signet. <br/>Indique la notoriété et la fidélité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-175bed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="175bed7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e288d81" data-id="e288d81" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-84e6e4e elementor-widget elementor-widget-heading" data-id="84e6e4e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic display</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-19829fd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19829fd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddad156" data-id="ddad156" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0f5dd19 elementor-widget elementor-widget-text-editor" data-id="0f5dd19" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>trafic display</strong>, appelé <strong>Display </strong>dans Google Analytics, fait référence aux visites générées par des publicités visuelles (<em>bannières, images, vidéos)</em> sur des sites tiers. <br/>Utile pour mesurer l’impact des campagnes display.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2f7988c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f7988c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-feb72ec" data-id="feb72ec" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7c533f5 elementor-widget elementor-widget-heading" data-id="7c533f5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic e-mail</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c225069 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c225069" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99576cd" data-id="99576cd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8ce6c1a elementor-widget elementor-widget-text-editor" data-id="8ce6c1a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>trafic social</strong>, appelé <strong>Email </strong>dans Google Analytics, fait référence aux visites provenant des clics sur des liens dans des emails promotionnels ou newsletters. <br/>Permet d’évaluer l’efficacité des campagnes d’email marketing.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b497b54 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b497b54" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd37ff7" data-id="bd37ff7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b9508d6 elementor-widget elementor-widget-heading" data-id="b9508d6" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic organique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5befa8f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5befa8f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-957c602" data-id="957c602" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b84172e elementor-widget elementor-widget-text-editor" data-id="b84172e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>trafic organique</strong>, appelé <strong>Organic Search</strong> dans Google Analytics, fait référence aux visites issues des résultats naturels des moteurs de recherche. <br/>Indicateur clé de la performance SEO et de la pertinence du contenu</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9070694 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9070694" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8afa3bb" data-id="8afa3bb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5fe9d48 elementor-widget elementor-widget-heading" data-id="5fe9d48" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic payé</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-da440cc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="da440cc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48185ee" data-id="48185ee" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d11f5c8 elementor-widget elementor-widget-text-editor" data-id="d11f5c8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>trafic payé</strong>, appelé <strong>Paid Search</strong> dans Google Analytics, fait référence au nombre de visites provenant de campagnes publicitaires en ligne (<em>Google Ads, Bing Ads, réseaux sociaux</em>).<br/>Permet d’attirer rapidement un public ciblé.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f2b4141 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f2b4141" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-796621c" data-id="796621c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8be00e0 elementor-widget elementor-widget-heading" data-id="8be00e0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic qualifié</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-64c2cb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="64c2cb5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43f60df" data-id="43f60df" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c15447c elementor-widget elementor-widget-text-editor" data-id="c15447c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <b>trafic qualifié (</b>également appelé <strong>trafic ciblé</strong> ou<strong> trafic web qualifié</strong>) désigne les visiteurs correspondant à l’audience cible et susceptibles de se convertir. <br/>La qualité du trafic influe directement sur le taux de conversion et la rentabilité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3cd433d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3cd433d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a60053a" data-id="a60053a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-88f8a42 elementor-widget elementor-widget-heading" data-id="88f8a42" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic référent</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f4092cf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4092cf" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70bb919" data-id="70bb919" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4266438 elementor-widget elementor-widget-text-editor" data-id="4266438" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, le <strong>trafic référent</strong> (ou <strong>Referral</strong>) désigne le nombre de visites provenant de liens sur d’autres sites web <em>(backlinks),</em> non issues de moteurs de recherche. <br/>Permet d’évaluer l’efficacité des partenariats et du netlinking.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-512be02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="512be02" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8531034" data-id="8531034" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c1fecc2 elementor-widget elementor-widget-heading" data-id="c1fecc2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trafic social</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-705fb71 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="705fb71" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5047da" data-id="d5047da" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e9c17a9 elementor-widget elementor-widget-text-editor" data-id="e9c17a9" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, le <strong>trafic social</strong> (ou trafic provenant des réseaux sociaux) fait référence au nombre de visites générées depuis les réseaux sociaux via des publications, posts ou publicités.<br/>Permet d’analyser l’impact des actions sociales sur la génération de trafic.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c04f9c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c04f9c1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7909bb9" data-id="7909bb9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-913d7a5 elementor-widget elementor-widget-heading" data-id="913d7a5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Trust Flow</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-01fef56 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="01fef56" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3fbf49" data-id="c3fbf49" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-41d87a2 elementor-widget elementor-widget-text-editor" data-id="41d87a2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>Trust Flow</strong> est un indice SEO de Majestic mesurant la crédibilité d’un site en fonction de la qualité de ses backlinks. <br/>Un Trust Flow élevé indique un site considéré comme fiable par d’autres sites réputés.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-858bc6d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="858bc6d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98ef5f4" data-id="98ef5f4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-53266e9 elementor-widget elementor-widget-heading" data-id="53266e9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Tunnel de conversion</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b1f3bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1f3bc1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a1348f" data-id="0a1348f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0b1d6d6 elementor-widget elementor-widget-text-editor" data-id="0b1d6d6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Un <strong>tunnel de conversion</strong>, également connu sous le nom d’<strong>entonnoir de conversion</strong> ou <strong>funnel de conversion</strong>, est une séquence d’étapes guidant un visiteur vers une action précise (<em>achat, inscription, téléchargement</em>).<br/>L’optimisation du tunnel augmente le taux de conversion et le ROI.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-099bc72 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="099bc72" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04dd5fd" data-id="04dd5fd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0af4120 elementor-widget elementor-widget-heading" data-id="0af4120" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">U</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e7eab18 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e7eab18" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b147e5" data-id="0b147e5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c188ea5 elementor-widget elementor-widget-heading" data-id="c188ea5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">URL</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-33468d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33468d2" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fca8783" data-id="fca8783" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8acf5c8 elementor-widget elementor-widget-text-editor" data-id="8acf5c8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="232" data-end="491">Une <strong data-start="236" data-end="243">URL</strong> (Uniform Resource Locator), ou « adresse web » en français, est une chaîne de caractères permettant d’identifier l’emplacement d’une ressource sur Internet, comme une page web, une image ou une vidéo.<br data-start="444" data-end="447"/>Une URL se compose de plusieurs éléments :</p><ul data-start="492" data-end="840"><li data-start="492" data-end="582"><p data-start="494" data-end="582"><strong data-start="494" data-end="507">Protocole</strong> : indique le type de connexion, par exemple « http:// » ou « https:// ».</p></li><li data-start="583" data-end="660"><p data-start="585" data-end="660"><strong data-start="585" data-end="603">Nom de domaine</strong> : adresse du serveur, par exemple « www.exemple.com ».</p></li><li data-start="661" data-end="755"><p data-start="663" data-end="755"><strong data-start="663" data-end="673">Chemin</strong> : emplacement précis de la ressource sur le serveur, par exemple « /page-web ».</p></li><li data-start="756" data-end="840"><p data-start="758" data-end="840"><strong data-start="758" data-end="770">Fragment</strong> : référence une partie spécifique de la page, comme « #section-1 ».</p></li></ul><p data-start="842" data-end="1026">Exemple complet : <code data-start="860" data-end="904"><span style="color: #333333;">https://www.exemple.com/page-web#section-1</span></code>.<br data-start="905" data-end="908"/>Les URLs sont essentielles pour accéder aux ressources et doivent idéalement rester courtes (moins de 115 caractères).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1d0b295 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d0b295" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ba7763" data-id="6ba7763" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aa522db elementor-widget elementor-widget-heading" data-id="aa522db" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">URL referrer</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-315dcf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="315dcf0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd836bc" data-id="fd836bc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e4f8385 elementor-widget elementor-widget-text-editor" data-id="e4f8385" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>L’<strong data-start="1053" data-end="1069">URL referrer</strong> (ou URL référent) est l’adresse web d’où provient un visiteur avant d’arriver sur une page.<br data-start="1161" data-end="1164"/>Elle permet de suivre la provenance des visiteurs et d’évaluer l’efficacité des campagnes marketing.<br data-start="1264" data-end="1267"/>Par exemple, si un utilisateur clique sur un lien depuis un réseau social pour accéder à un article, l’URL referrer indiquera le site social comme source.<br data-start="1421" data-end="1424"/>Attention : certaines informations peuvent être bloquées par les navigateurs pour des raisons de confidentialité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8c5b9fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c5b9fb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3c3862" data-id="b3c3862" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bb73790 elementor-widget elementor-widget-heading" data-id="bb73790" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">URL slug</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b660249 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b660249" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-098b8dc" data-id="098b8dc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc0f98e elementor-widget elementor-widget-text-editor" data-id="cc0f98e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1558" data-end="1772">Un <strong data-start="1561" data-end="1573">URL slug</strong> est la partie lisible et descriptive d’une URL, identifiant une page de manière conviviale.<br data-start="1665" data-end="1668"/>Il est généralement dérivé du titre de la page, en minuscules et sans caractères spéciaux.<br data-start="1758" data-end="1761"/>Exemple :</p><ul data-start="1773" data-end="1954"><li data-start="1773" data-end="1823"><p data-start="1775" data-end="1823">URL non optimisée : www.site.com/page-id=123</p></li><li data-start="1824" data-end="1954"><p data-start="1826" data-end="1954">URL optimisée avec slug : www.site.com/nom-de-la-page</p></li></ul><p data-start="1826" data-end="1954">Les slugs améliorent l’expérience utilisateur et le référencement SEO.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c495a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c495a11" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71317fa" data-id="71317fa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f7d3da8 elementor-widget elementor-widget-heading" data-id="f7d3da8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">UX</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3a273ac elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3a273ac" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7924e4" data-id="d7924e4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-71b82f3 elementor-widget elementor-widget-text-editor" data-id="71b82f3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="group w-full text-gray-800 dark:text-gray-100 border-b border-black/10 dark:border-gray-900/50 bg-gray-50 dark:bg-[#444654] sm:AIPRM__conversation__response"><div class="flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto"><div class="relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]"><div class="flex flex-grow flex-col gap-3"><div class="min-h-[20px] flex items-start overflow-x-auto whitespace-pre-wrap break-words flex-col gap-4"><div class="markdown prose w-full break-words dark:prose-invert light AIPRM__conversation__response"><p>L’<span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/ux-et-conversion/"><strong>UX</strong></a></span>, ou <strong>expérience utilisateur</strong>, désigne la qualité de l’interaction d’un utilisateur avec un site web, une application ou un service numérique.<br data-start="2135" data-end="2138"/>L’objectif est de rendre cette interaction intuitive, agréable et efficace.<br data-start="2213" data-end="2216"/>Une bonne UX augmente la satisfaction, la fidélisation et la réputation d’une marque, tandis qu’une mauvaise UX peut provoquer frustration et abandon.<br data-start="2366" data-end="2369"/>Le design UX prend en compte les besoins, attentes et comportements des utilisateurs pour créer des interfaces ergonomiques et conviviales.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4588d20 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4588d20" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b338331" data-id="b338331" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8b3a62f elementor-widget elementor-widget-heading" data-id="8b3a62f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">V</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4d3551a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4d3551a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de3cbe8" data-id="de3cbe8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ab299c7 elementor-widget elementor-widget-heading" data-id="ab299c7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Vitesse de chargement d'une page WEB</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1c1817c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c1817c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79505d4" data-id="79505d4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b6fa83a elementor-widget elementor-widget-text-editor" data-id="b6fa83a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2557" data-end="2733">La <strong data-start="2560" data-end="2585">vitesse de chargement</strong> correspond au temps nécessaire pour qu’une page web s’affiche complètement dans le navigateur.<br data-start="2680" data-end="2683"/>Une vitesse rapide (<em>< 3 secondes recommandées</em>) :</p><ul data-start="2734" data-end="3108"><li data-start="2734" data-end="2772"><p data-start="2736" data-end="2772">améliore l’expérience utilisateur,</p></li><li data-start="2773" data-end="2802"><p data-start="2775" data-end="2802">réduit le taux de rebond,</p></li><li data-start="2803" data-end="3108"><p data-start="2805" data-end="3108">favorise le SEO et les conversions.</p></li></ul><p data-start="2805" data-end="3108">Elle dépend de facteurs comme la taille des fichiers, le nombre de requêtes, l’hébergement, l’optimisation du site et la distance au serveur.<br data-start="2984" data-end="2987"/>Des techniques comme la compression d’images, la mise en cache et l’utilisation de CDN permettent d’optimiser la vitesse.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ba157d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ba157d1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-216cf54" data-id="216cf54" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b67b425 elementor-widget elementor-widget-heading" data-id="b67b425" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Visiteur unique</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8e87c63 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8e87c63" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ec16dc" data-id="1ec16dc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-47e87ba elementor-widget elementor-widget-text-editor" data-id="47e87ba" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Dans Google Analytics, un <strong data-start="3139" data-end="3158">visiteur unique</strong> est un individu distinct qui accède à un site web sur une période donnée, généralement 30 jours.<br data-start="3255" data-end="3258"/>Même s’il visite le site plusieurs fois, il est compté une seule fois.<br data-start="3328" data-end="3331"/>Cette métrique permet de connaître la taille réelle de l’audience et d’évaluer l’efficacité des stratégies marketing.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d6ad1e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d6ad1e1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45b440f" data-id="45b440f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-46ed47a elementor-widget elementor-widget-heading" data-id="46ed47a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Volume de recherche</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-09a2fea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09a2fea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13d41f1" data-id="13d41f1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-252bf07 elementor-widget elementor-widget-text-editor" data-id="252bf07" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="3483" data-end="3506">volume de recherche</strong> correspond au nombre de fois qu’un mot-clé est recherché sur les moteurs de recherche sur un mois.<br data-start="3605" data-end="3608"/>C’est un indicateur important pour le SEO et le marketing, permettant de mesurer la popularité d’un mot-clé.<br data-start="3716" data-end="3719"/>Il aide à choisir les mots-clés pertinents pour créer du contenu et atteindre un public plus large.<br data-start="3818" data-end="3821"/>Il est essentiel de trouver un équilibre entre popularité et concurrence pour optimiser le classement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1c33b0d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c33b0d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a84691c" data-id="a84691c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cb34c2f elementor-widget elementor-widget-heading" data-id="cb34c2f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">VSEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0912681 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0912681" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4d09d4" data-id="c4d09d4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-60d16f5 elementor-widget elementor-widget-text-editor" data-id="60d16f5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>VSEO</strong> (<em>Video Search Engine Optimization</em>) est l’optimisation des vidéos pour les moteurs de recherche.<br data-start="4047" data-end="4050"/>Elle permet d’améliorer la visibilité et le classement des vidéos sur des plateformes comme YouTube, Vimeo ou Google.<br data-start="4167" data-end="4170"/>Les techniques incluent :</p><ul data-start="4198" data-end="4380"><li data-start="4198" data-end="4257"><p data-start="4200" data-end="4257">mots-clés dans le titre, la description et les balises,</p></li><li data-start="4258" data-end="4380"><p data-start="4260" data-end="4380">optimisation des miniatures et métadonnées.</p></li></ul><p data-start="4260" data-end="4380">Un bon VSEO augmente la portée, l’engagement et le trafic vers les vidéos.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dd5f0d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dd5f0d3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a83f5c" data-id="1a83f5c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dbd4e03 elementor-widget elementor-widget-heading" data-id="dbd4e03" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Vue</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-8cfd123 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8cfd123" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42fea33" data-id="42fea33" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ac29e4c elementor-widget elementor-widget-text-editor" data-id="ac29e4c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="4415" data-end="4584">Dans <strong data-start="4420" data-end="4440">Google Analytics</strong>, une <strong data-start="4446" data-end="4453">vue</strong> est une configuration spécifique pour visualiser et segmenter les données d’un site web ou d’une application.<br data-start="4563" data-end="4566"/>Elle permet de :</p><ul data-start="4585" data-end="4883"><li data-start="4585" data-end="4615"><p data-start="4587" data-end="4615">filtrer le trafic interne,</p></li><li data-start="4616" data-end="4656"><p data-start="4618" data-end="4656">segmenter les données géographiques,</p></li><li data-start="4657" data-end="4698"><p data-start="4659" data-end="4698">restreindre l’accès aux utilisateurs,</p></li><li data-start="4699" data-end="4883"><p data-start="4701" data-end="4883">suivre des campagnes spécifiques.</p></li></ul><p>Chaque vue fournit des rapports sur les sessions, utilisateurs, pages vues, taux de rebond et conversions, aidant à analyser et optimiser le site.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e544ec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e544ec1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc2160b" data-id="dc2160b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f5bdc39 elementor-widget elementor-widget-heading" data-id="f5bdc39" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">W</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-66c3a31 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="66c3a31" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28130cd" data-id="28130cd" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1af12ea elementor-widget elementor-widget-heading" data-id="1af12ea" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">W3C</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d2083e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d2083e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40704fc" data-id="40704fc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6b374df elementor-widget elementor-widget-text-editor" data-id="6b374df" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>W3C</strong>, acronyme de <strong>World Wide Web Consortium</strong>, est l’organisme international qui définit les standards du Web (<em>HTML, CSS, accessibilité, etc.</em>).<br data-start="321" data-end="324"/>Son rôle : créer des spécifications ouvertes pour garantir l’interopérabilité entre navigateurs et appareils, favoriser l’accessibilité et permettre au Web d’évoluer de manière cohérente. <br/>Les développeurs s’appuient sur ces normes pour construire des sites compatibles et durables.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2d93d42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2d93d42" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5da6e36" data-id="5da6e36" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b55a9f8 elementor-widget elementor-widget-heading" data-id="b55a9f8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Web scraping</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bbff5e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bbff5e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d261a00" data-id="d261a00" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-db61f96 elementor-widget elementor-widget-text-editor" data-id="db61f96" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>web scraping</strong>, également connu sous le nom de « <strong>collecte de données web</strong> » en français, consiste à extraire automatiquement des données depuis des pages web (<em>prix, avis, listes, etc.</em>) à l’aide de scripts ou d’outils.<br data-start="778" data-end="781"/>Usage courant : veille concurrentielle, collecte de données pour analyses.<br data-start="855" data-end="858"/>Important : vérifier la légalité et les conditions d’utilisation du site ciblé, respecter la charge serveur (<em>politesse des bots</em>) et la protection des données personnelles.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-058c1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="058c1d0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-615c610" data-id="615c610" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bfa809b elementor-widget elementor-widget-heading" data-id="bfa809b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">White Hat SEO</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a14fe07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a14fe07" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d16fa6" data-id="9d16fa6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-9987734 elementor-widget elementor-widget-text-editor" data-id="9987734" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong>White Hat SEO</strong> (<em>ou en francais <strong>chapeau blanc SEO</strong></em>) regroupe les pratiques de référencement conformes aux consignes des moteurs (<em>contenu de qualité, optimisation technique, netlinking naturel</em>).<br data-start="1217" data-end="1220"/>Objectif : obtenir une visibilité durable et sans risque de pénalité. C’est l’approche recommandée pour bâtir une présence en ligne pérenne.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ddc36e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ddc36e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-718a527" data-id="718a527" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e2a211b elementor-widget elementor-widget-heading" data-id="e2a211b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">WordPress</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c4b5b36 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c4b5b36" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d45148" data-id="1d45148" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-b3b7804 elementor-widget elementor-widget-text-editor" data-id="b3b7804" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://wordpress.org/" target="_blank" rel="noopener"><strong>WordPress</strong> </a>est un CMS open-source très répandu, facile à prendre en main, extensible via thèmes et plugins.<br data-start="1492" data-end="1495"/>Il convient pour blogs, sites vitrines et boutiques (<em>avec WooCommerce</em>). <br/>Points forts : large écosystème, communauté active, nombreuses extensions ; point d’attention : maintenance et sécurité (<em>mises à jour, sauvegardes</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9921a50 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9921a50" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66fcfc7" data-id="66fcfc7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c98c266 elementor-widget elementor-widget-heading" data-id="c98c266" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">WP Fastest Cache</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f19fa5f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f19fa5f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-639ff2c" data-id="639ff2c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c005d4a elementor-widget elementor-widget-text-editor" data-id="c005d4a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><a href="https://bernard-sperandio.fr/wp-fastest-cache/"><strong>WP Fastest Cache</strong></a> est un plugin WordPress qui met en cache les pages pour accélérer le site (<em>génération de pages statiques, minification, compression Gzip, purge de cache</em>).<br data-start="1919" data-end="1922"/>C’est une solution simple pour améliorer les performances, à coupler idéalement avec optimisation d’images et CDN.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1631e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1631e32" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff86a26" data-id="ff86a26" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-56b54f7 elementor-widget elementor-widget-heading" data-id="56b54f7" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Y</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3afc886 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3afc886" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60991e4" data-id="60991e4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-026f7ab elementor-widget elementor-widget-heading" data-id="026f7ab" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">YMYL</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9ef62f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ef62f3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82b21e1" data-id="82b21e1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-98e06f0 elementor-widget elementor-widget-text-editor" data-id="98e06f0" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Acronyme de « <strong>Your Money or Your Life</strong>« , le <strong>YMYL</strong> désigne les pages qui peuvent impacter la santé, les finances, la sécurité ou le bien-être d’un utilisateur (<em>conseils médicaux, juridiques, financiers…)</em>.<br data-start="2241" data-end="2244"/>Ces contenus sont soumis à un niveau d’exigence élevé par les moteurs : crédibilité, expertise et sources fiables sont indispensables pour être bien classés.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d95cb90 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d95cb90" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4f7e1a" data-id="f4f7e1a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0630425 elementor-widget elementor-widget-heading" data-id="0630425" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">YouTube</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-05f2a9b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05f2a9b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e52ac" data-id="e3e52ac" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fa376e3 elementor-widget elementor-widget-text-editor" data-id="fa376e3" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Fondée en 2005 <strong><a href="https://bernard-sperandio.fr/comment-mettre-les-sous-titres-en-francais-sur-youtube/">YouTube </a></strong>est la principale plateforme de partage de vidéos : création, hébergement, découverte et monétisation de contenus.<br data-start="2547" data-end="2550"/>Pour une stratégie digitale : optimiser titre, description, miniatures et mots-clés, interagir avec la communauté et analyser les performances via YouTube Analytics.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7825d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7825d6b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a161ff8" data-id="a161ff8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5d48810 elementor-widget elementor-widget-heading" data-id="5d48810" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Z</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9d40aa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9d40aa0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a23e39e" data-id="a23e39e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e9f89ba elementor-widget elementor-widget-heading" data-id="e9f89ba" data-element_type="widget" 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(<em>Moment Zéro de la Vérité</em>) est le moment où l’internaute recherche activement des informations avant d’acheter (<em>avis, comparatifs, vidéos</em>).<br data-start="2906" data-end="2909"/>Être présent et pertinent au ZMOT (<em>contenus informatifs, avis, FAQ</em>) augmente les chances d’influencer la décision d’achat.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-88a20f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="88a20f8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e06a394" data-id="e06a394" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-de38816 elementor-widget elementor-widget-heading" data-id="de38816" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">Zoning</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7c100aa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c100aa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b31a577" data-id="b31a577" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ab52f2c elementor-widget elementor-widget-text-editor" data-id="ab52f2c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Le <strong data-start="3053" data-end="3063">zoning</strong> désigne l’organisation spatiale d’une page web — placement des blocs, priorités visuelles, zones d’action (<em>CTA, menu, contenu</em>).<br data-start="3191" data-end="3194"/>C’est une étape de conception UX : on établit des wireframes pour optimiser la lisibilité, la hiérarchie d’information et le parcours utilisateur.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-11cab19f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="11cab19f" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f9eba6" data-id="28f9eba6" data-element_type="column"><div 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