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<i class="fas fa-search" aria-hidden="true" role="img"></i> </button></form></div></nav></div></header></div><main id="main" class="site-main clr" role="main"><header class="page-header background-image-page-header"><div class="container clr page-header-inner"><h1 class="page-header-title clr" itemprop="headline">Étude de cas SEO : Création d’une landing page locale – CBD Production</h1><nav role="navigation" aria-label="Fil d’Ariane" class="site-breadcrumbs clr"><ol class="trail-items" itemscope itemtype="http://schema.org/BreadcrumbList"><meta name="numberOfItems" content="3"/><meta name="itemListOrder" content="Ascending"/><li class="trail-item trail-begin" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a href="https://bernard-sperandio.fr" rel="home" aria-label="Bernard Sperandio" itemprop="item"><span itemprop="name"><i class="fas fa-home" aria-hidden="true" role="img"></i><span class="breadcrumb-home has-icon">Bernard Sperandio</span></span></a><span 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class="screen-reader-text">Auteur/autrice de la publication :</span><i class="fas fa-user-circle" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/author/bernard-sperandio/" title="Articles par Bernard Sperandio" rel="author" itemprop="author" itemscope="itemscope" itemtype="https://schema.org/Person">Bernard Sperandio</a></li><li class="meta-date" itemprop="datePublished"><span class="screen-reader-text">Publication publiée :</span><i class="far fa-calendar-alt" aria-hidden="true" role="img"></i>9 novembre 2023</li><li class="meta-cat"><span class="screen-reader-text">Post category:</span><i class="far fa-folder-open" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/seo/" rel="category tag">SEO</a></li><li class="meta-comments"><span class="screen-reader-text">Commentaires de la publication :</span><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-seo-cbd-production/#respond" class="comments-link">0 commentaire</a></li></ul><div class="entry-content clr" itemprop="text"><div data-elementor-type="wp-post" data-elementor-id="104519" class="elementor elementor-104519" data-elementor-post-type="post"><section class="elementor-section elementor-top-section elementor-element elementor-element-3cc6d5c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3cc6d5c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3502657" data-id="3502657" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-516028c elementor-widget elementor-widget-text-editor" data-id="516028c" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="513" data-end="693">Être en première position sur Google, c’est le rêve de tout entrepreneur.<br data-start="586" data-end="589"/>C’est la garantie d’attirer plus de visiteurs qualifiés, de générer des leads et d’augmenter ses ventes.</p><p data-start="695" data-end="858">C’est exactement le défi que souhaitait relever <strong data-start="743" data-end="761">CBD Production</strong>, une entreprise bordelaise spécialisée dans la vente de <strong data-start="818" data-end="857">produits CBD français haut de gamme</strong>.</p><p data-start="860" data-end="1040">Mon rôle : concevoir une <strong data-start="885" data-end="908">landing page locale</strong> parfaitement optimisée pour le <strong data-start="940" data-end="955">SEO et l’UX</strong>, afin d’assurer une visibilité immédiate sur Google pour une requête locale précise.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-68d92b5e elementor-section-boxed 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Sommaire</div><div class="elementor-toc__toggle-button elementor-toc__toggle-button--expand" role="button" tabindex="0" aria-controls="elementor-toc__83c8e7b" aria-expanded="true" aria-label="Ouvrir la table des matières"><i aria-hidden="true" class="fas fa-chevron-down"></i></div><div class="elementor-toc__toggle-button elementor-toc__toggle-button--collapse" role="button" tabindex="0" aria-controls="elementor-toc__83c8e7b" aria-expanded="true" aria-label="Fermer la table des matières"><i aria-hidden="true" class="fas fa-chevron-up"></i></div></div><div id="elementor-toc__83c8e7b" class="elementor-toc__body"><div class="elementor-toc__spinner-container">
<i class="elementor-toc__spinner eicon-animation-spin eicon-loading" aria-hidden="true"></i></div></div></div></div></div></div><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34f36199" data-id="34f36199" data-element_type="column"><div class="elementor-widget-wrap"></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2f0955f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f0955f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c17b03" data-id="8c17b03" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c26de49 elementor-widget elementor-widget-heading" data-id="c26de49" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Présentation du client : CBD Production</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-de23737 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="de23737" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c56699" data-id="0c56699" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7d7d7f5 elementor-widget elementor-widget-text-editor" data-id="7d7d7f5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1094" data-end="1223">Basée à <strong data-start="1102" data-end="1144">Bordeaux </strong>(<em>Gironde, Nouvelle-Aquitaine</em>), <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.cbdproduction.fr/" target="_blank" rel="noopener">CBD Production</a></span> s’impose comme un acteur majeur du marché du CBD français.</p><p>L’entreprise propose une gamme complète de produits de qualité :</p><ul><li>Fleurs de CBD premium,</li><li>Huiles à spectre complet,</li><li>Cosmétiques naturels,</li><li>Poduits pour animaux sans THC,</li><li>Et bien plus encore.</li></ul><p data-start="1437" data-end="1563">Leur mission : rendre les bienfaits du CBD accessibles à tous, tout en garantissant traçabilité, qualité et conformité légale.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-17c3745 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="17c3745" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a852bb" data-id="6a852bb" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0fb420e elementor-widget elementor-widget-heading" data-id="0fb420e" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">La problématique : un besoin de visibilité locale immédiate</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-c6b654e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6b654e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe51ff" data-id="afe51ff" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c0948b5 elementor-widget elementor-widget-heading" data-id="c0948b5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">1. Le contexte</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3293988 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3293988" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d2b2811" data-id="d2b2811" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-348f9fe elementor-widget elementor-widget-image" data-id="348f9fe" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMjAwIiB2aWV3Qm94PSIwIDAgMzAwIDIwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="200" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/distributeur-automatique-cbd-agen-cbd-production-300x200.jpg" class="attachment-medium size-medium wp-image-104521" alt="Distributeur automatique CBD Agen -CBD Production" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/distributeur-automatique-cbd-agen-cbd-production-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/distributeur-automatique-cbd-agen-cbd-production-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/distributeur-automatique-cbd-agen-cbd-production-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/distributeur-automatique-cbd-agen-cbd-production-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/distributeur-automatique-cbd-agen-cbd-production.jpg 1920w" data-sizes="(max-width: 300px) 100vw, 300px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a660c61 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a660c61" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f8cda7" data-id="9f8cda7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5ba35ac elementor-widget elementor-widget-text-editor" data-id="5ba35ac" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1637" data-end="1732">Après avoir ouvert un <strong data-start="1659" data-end="1701">distributeur automatique de CBD à Agen</strong>, CBD Production souhaitait :</p><ol data-start="1734" data-end="1968"><li data-start="1734" data-end="1812"><p data-start="1737" data-end="1812"><strong data-start="1737" data-end="1782">Créer une landing page locale clé en main</strong> (<em>SEO, UX et contenu inclus</em>)</p></li><li data-start="1813" data-end="1900"><p data-start="1816" data-end="1900"><strong data-start="1816" data-end="1861">Apparaître sur la première page de Google</strong> pour les requêtes liées à “CBD Agen”</p></li><li data-start="1901" data-end="1968"><p data-start="1904" data-end="1968"><strong data-start="1904" data-end="1940">Attirer un trafic local qualifié</strong>, prêt à acheter sur place</p></li></ol><p data-start="1970" data-end="2090">Le défi : partir de zéro et obtenir rapidement un positionnement fort dans les <strong data-start="2049" data-end="2082">résultats de recherche locaux</strong> (SERP).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-29d6a4b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="29d6a4b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de8985f" data-id="de8985f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-48ecb17 elementor-widget elementor-widget-heading" data-id="48ecb17" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">2. Objectifs du projet</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0a5d3cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a5d3cd" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-205dc41" data-id="205dc41" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-efc2df8 elementor-widget elementor-widget-image" data-id="efc2df8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNTAiIGhlaWdodD0iMTUwIiB2aWV3Qm94PSIwIDAgMTUwIDE1MCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="150" height="150" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/01/objectifs-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-image-76583" alt="Objectifs" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/01/objectifs-150x150.jpg 150w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/objectifs-300x300.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/objectifs-600x600.jpg 600w, https://bernard-sperandio.fr/wp-content/uploads/2023/01/objectifs.jpg 640w" data-sizes="(max-width: 150px) 100vw, 150px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1ca867b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ca867b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d45e19e" data-id="d45e19e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-38a84fe elementor-widget elementor-widget-text-editor" data-id="38a84fe" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les objectifs du projet étaient de :</p><ul data-start="2124" data-end="2411"><li data-start="2124" data-end="2175"><p data-start="2126" data-end="2175">Créer une <strong data-start="2136" data-end="2173">page locale optimisée SEO on-page,</strong></p></li><li data-start="2176" data-end="2246"><p data-start="2178" data-end="2246">Structurer le contenu pour <strong data-start="2205" data-end="2244">répondre à l’intention de recherche,</strong></p></li><li data-start="2247" data-end="2298"><p data-start="2249" data-end="2298">Rédiger un <strong data-start="2260" data-end="2296">texte fluide, clair et engageant,</strong></p></li><li data-start="2299" data-end="2360"><p data-start="2301" data-end="2360">Intégrer des <strong data-start="2314" data-end="2329">éléments UX</strong> pour favoriser l’interaction,</p></li><li data-start="2361" data-end="2411"><p data-start="2363" data-end="2411">Mettre en place un <strong data-start="2382" data-end="2411">maillage interne cohérent.</strong></p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ef2e93d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ef2e93d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a25497" data-id="8a25497" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d79f016 elementor-widget elementor-widget-heading" data-id="d79f016" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Qu'est-ce qu'une landing page locale ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5e3d7aa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e3d7aa" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a08819" data-id="5a08819" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7a9c96f elementor-widget elementor-widget-text-editor" data-id="7a9c96f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p data-start="1274" data-end="1474">Une <strong data-start="1278" data-end="1301">landing page locale</strong>, ou <em data-start="1306" data-end="1334">page de destination locale</em>, est une page web pensée pour <strong data-start="1365" data-end="1420">attirer les clients d’une zone géographique précise</strong> — par exemple une ville, un quartier ou une région.</p></blockquote><p data-start="1476" data-end="1700">Son rôle est simple : <strong data-start="1498" data-end="1555">aider une entreprise locale à être trouvée sur Google</strong> quand un internaute recherche un service “près de chez lui”.<br data-start="1616" data-end="1619"/>Exemple : “distributeur automatique CBD Agen” ou “photographe corporate Douai”.</p><p data-start="1702" data-end="1756">Pour cela, la page est <strong data-start="1725" data-end="1752">soigneusement optimisée </strong>si elle :</p><ul data-start="1757" data-end="1961"><li data-start="1757" data-end="1817"><p data-start="1759" data-end="1817">Contient les bons mots-clés liés à la localisation,</p></li><li data-start="1818" data-end="1873"><p data-start="1820" data-end="1873">Répond à l’intention de recherche du visiteur,</p></li><li data-start="1874" data-end="1961"><p data-start="1876" data-end="1961">Met en valeur l’offre locale avec un contenu clair, attractif et rassurant.</p></li></ul><p data-start="1963" data-end="2110">👉 C’est un <strong data-start="1975" data-end="2027">outil puissant pour booster la visibilité locale</strong> d’une TPE, d’un artisan ou d’un commerçant, sans dépendre de la publicité payante</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dc89977 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dc89977" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c54e3ed" data-id="c54e3ed" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d3cc499 elementor-widget elementor-widget-heading" data-id="d3cc499" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Qu'est-ce que le SEO On-Page ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a58f5ea elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a58f5ea" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e05c06" data-id="4e05c06" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cb07e32 elementor-widget elementor-widget-image" data-id="cb07e32" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNTAiIGhlaWdodD0iMTUwIiB2aWV3Qm94PSIwIDAgMTUwIDE1MCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="150" height="150" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-image-84603" alt="SEO - Référencement naturel" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel-150x150.jpg 150w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-referencement-naturel-600x600.jpg 600w" data-sizes="(max-width: 150px) 100vw, 150px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a10c075 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a10c075" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5ecb9e" data-id="c5ecb9e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6a626e1 elementor-widget elementor-widget-text-editor" data-id="6a626e1" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p data-start="207" data-end="447">Le <strong data-start="210" data-end="225">SEO on-page</strong>, ou référencement sur la page, regroupe l’ensemble des techniques utilisées pour optimiser directement le contenu et la structure d’une page web afin qu’elle soit mieux classée sur les moteurs de recherche comme Google.</p></blockquote><p data-start="449" data-end="629">Contrairement au SEO off-page (<em>qui concerne les liens entrants ou backlinks</em>), le SEO on-page agit <strong data-start="547" data-end="577">directement sur votre site</strong> pour améliorer sa visibilité et son attractivité.</p><p>Les <strong>principaux facteurs de SEO on-page</strong> comprennent :</p><ul><li data-start="677" data-end="773"><p data-start="680" data-end="773"><strong data-start="680" data-end="689">L’URL</strong> : elle doit être courte, descriptive et contenir le mot-clé principal de la page.</p></li><li data-start="774" data-end="926"><p data-start="777" data-end="926"><strong data-start="777" data-end="825">Les balises META (title et meta description)</strong> : elles résument le contenu pour les moteurs de recherche et les internautes, et incitent au clic.</p></li><li data-start="927" data-end="1066"><p data-start="930" data-end="1066"><strong data-start="930" data-end="963">La structure Hn (H1, H2, H3…)</strong> : hiérarchiser vos titres et sous-titres facilite la lecture et aide Google à comprendre le contenu.</p></li><li data-start="1067" data-end="1193"><p data-start="1070" data-end="1193"><strong data-start="1070" data-end="1100">Les balises ALT des images</strong> : elles décrivent les images pour les moteurs de recherche et les utilisateurs malvoyants.</p></li><li data-start="1194" data-end="1290"><p data-start="1197" data-end="1290"><strong data-start="1197" data-end="1215">Le contenu SEO</strong> : un texte unique, informatif et optimisé pour les mots-clés pertinents.</p></li><li data-start="1291" data-end="1429"><p data-start="1294" data-end="1429"><strong data-start="1294" data-end="1317">Le maillage interne</strong> : relier vos pages entre elles améliore la navigation, l’indexation et le référencement global de votre site.</p></li></ul><p>💡 <strong data-start="1434" data-end="1444">Astuce</strong> : un bon SEO on-page ne se limite pas à placer des mots-clés partout. Il consiste à <strong data-start="1529" data-end="1607">structurer votre contenu pour les utilisateurs ET les moteurs de recherche</strong>, afin de maximiser visibilité et engagement.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6e07034 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6e07034" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d935805" data-id="d935805" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-84ee006 elementor-widget elementor-widget-heading" data-id="84ee006" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Définir la stratégie SEO locale</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eda3a55 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eda3a55" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bf4427" data-id="7bf4427" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-295ae17 elementor-widget elementor-widget-text-editor" data-id="295ae17" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Ne disposant pas de l’accès au tableau de bord WordPress, j’ai collaboré étroitement avec le webmaster de mon client pour la mise en place de la landing page locale sur son site WordPress.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-816e792 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="816e792" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7aecab" data-id="c7aecab" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8e320f9 elementor-widget elementor-widget-heading" data-id="8e320f9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">1. Définition du persona</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-36a4417 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="36a4417" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60b4b6b" data-id="60b4b6b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f256ab4 elementor-widget elementor-widget-image" data-id="f256ab4" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxNTAiIGhlaWdodD0iMTUwIiB2aWV3Qm94PSIwIDAgMTUwIDE1MCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="150" height="150" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/06/persona-150x150.jpg" class="attachment-thumbnail size-thumbnail wp-image-86171" alt="Persona" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/06/persona-150x150.jpg 150w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/persona-300x300.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/persona-600x600.jpg 600w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/persona.jpg 700w" data-sizes="(max-width: 150px) 100vw, 150px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-34b6806 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34b6806" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c3774e" data-id="9c3774e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d30d257 elementor-widget elementor-widget-text-editor" data-id="d30d257" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p><strong>Un persona</strong>, aussi appelé <strong>personae</strong> ou <strong><a href="https://bernard-sperandio.fr/glossaire-seo-les-definitions-du-referencement-naturel/">buyer persona</a>, est un personnage fictif qui représente votre client idéal. </strong></p></blockquote><p data-start="2498" data-end="2550">Avant d’écrire, j’ai défini le <strong data-start="2529" data-end="2546">persona cible</strong> :</p><ul data-start="2551" data-end="2870"><li data-start="2551" data-end="2576"><p data-start="2553" data-end="2576"><strong data-start="2553" data-end="2562">Âge :</strong> 25 à 45 ans</p></li><li data-start="2577" data-end="2624"><p data-start="2579" data-end="2624"><strong data-start="2579" data-end="2591">Profil :</strong> actif, étudiant ou indépendant</p></li><li data-start="2625" data-end="2690"><p data-start="2627" data-end="2690"><strong data-start="2627" data-end="2650">Centres d’intérêt :</strong> bien-être, fitness, produits naturels</p></li><li data-start="2691" data-end="2748"><p data-start="2693" data-end="2748"><strong data-start="2693" data-end="2710">Motivations :</strong> détente, sommeil, gestion du stress</p></li><li data-start="2749" data-end="2822"><p data-start="2751" data-end="2822"><strong data-start="2751" data-end="2763">Freins :</strong> doutes sur la légalité, méfiance vis-à-vis de la qualité</p></li><li data-start="2823" data-end="2870"><p data-start="2825" data-end="2870"><strong data-start="2825" data-end="2839">Attentes :</strong> clarté, proximité, confiance</p></li></ul><p data-start="2872" data-end="2966">Objectif : rédiger un contenu qui parle <strong data-start="2912" data-end="2927">directement</strong> à cette cible locale et à ses besoins.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-f5b8b6c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f5b8b6c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a620c6" data-id="7a620c6" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-08f7ed0 elementor-widget elementor-widget-heading" data-id="08f7ed0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">2. L'URL</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-92fd8dc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="92fd8dc" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6922ad" data-id="a6922ad" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7932e49 elementor-widget elementor-widget-text-editor" data-id="7932e49" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p>Une <strong>URL</strong>, ou <strong>Uniform Resource Locator</strong> en anglais, est une adresse web qui permet de localiser une ressource unique sur Internet, telle qu’une page Web, une image ou un fichier.</p></blockquote><p data-start="3038" data-end="3106">👉 <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.cbdproduction.fr/distributeur-automatique-cbd/cbd-agen/" target="_blank" rel="noopener"><code data-start="3041" data-end="3106">https://www.cbdproduction.fr/distributeur-automatique-cbd/agen/</code></a></span></p><p data-start="3108" data-end="3249"><span style="text-decoration: underline;">Explication</span> :<br/>✅ L’url est courte, claire et descriptive.<br data-start="3138" data-end="3141"/>✅ Cette structure permettra d’ajouter facilement d’autres pages locales à l’avenir (ex. Toulouse, Montauban…).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7d7d7c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d7d7c6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3dd1c2" data-id="a3dd1c2" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-79b8834 elementor-widget elementor-widget-heading" data-id="79b8834" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">3. Les balises META</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-d62a7d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d62a7d3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dfa4aa" data-id="1dfa4aa" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e49aac5 elementor-widget elementor-widget-text-editor" data-id="e49aac5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p><strong>Les balises meta</strong> sont de petits morceaux de texte cachés dans le code d’une page web. Elles ne s’affichent pas directement à l’écran, mais elles servent à <strong>décrire la page</strong>. <br/>Grâce à elles, les moteurs de recherche (comme Google) comprennent mieux le contenu du site et peuvent l’afficher correctement dans les résultats.</p></blockquote><p>Les balises meta les plus importantes sont au nombre de deux :</p><ol><li>La balise Title.</li><li>La balise Meta description. </li></ol></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-2d10071 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2d10071" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-057a744" data-id="057a744" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6f400e8 elementor-widget elementor-widget-heading" data-id="6f400e8" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">3.1 La balise Title</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-88151e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="88151e4" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf63a9c" data-id="bf63a9c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-80567f6 elementor-widget elementor-widget-text-editor" data-id="80567f6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p>La <strong>balise Title</strong>, également appelée <strong>balise Titre</strong>, est une balise HTML utilisée pour définir le titre d’une page web.<br/>Le titre est affiché dans l’onglet du navigateur et dans les résultats de recherche.</p></blockquote><p>Dans le cas présent, j’ai défini <strong>le titre de la landing page locale</strong> comme ceci :</p><ul><li><strong>Distributeur automatique CBD Agen (47) | CBDproduction</strong></li></ul><p><span style="text-decoration: underline;">Explication</span> :<br/>✅ Longueur idéale (moins de 55 caractères).<br data-start="3565" data-end="3568"/>✅ Mot-clé principal au tout début (<em>pour le SEO</em>).<br data-start="3593" data-end="3596"/>✅ Mention de la ville + département (<em>pour le <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/">SEO local</a></span></strong></em>).<br data-start="3641" data-end="3644"/>✅ Nom de ta marque à la fin (<em>pour le branding</em>).</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a8564ad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a8564ad" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50510af" data-id="50510af" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bf82568 elementor-widget elementor-widget-image" data-id="bf82568" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3MjciIGhlaWdodD0iMTAxIiB2aWV3Qm94PSIwIDAgNzI3IDEwMSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="727" height="101" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-title-cbdproduction.jpg" class="attachment-medium_large size-medium_large wp-image-105082" alt="Balise Title - CBDproduction" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-title-cbdproduction.jpg 727w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-title-cbdproduction-300x42.jpg 300w" data-sizes="(max-width: 727px) 100vw, 727px"/><figcaption class="widget-image-caption wp-caption-text">Balise title - CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-441b047 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="441b047" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbab9b1" data-id="fbab9b1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ea7e10a elementor-widget elementor-widget-heading" data-id="ea7e10a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default">3.2 La balise Meta Description</h4></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-546c7a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="546c7a8" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8e5998" data-id="a8e5998" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d258fa5 elementor-widget elementor-widget-text-editor" data-id="d258fa5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p>La <strong>balise méta description</strong> est une balise HTML utilisée pour fournir une description concise du contenu d’une page web. <br/>Cette description s’affiche dans les résultats des moteurs de recherche, juste en dessous du titre de la page.</p></blockquote><p>Dans le cas présent, j’ai défini la <strong>meta-description de la landing page locale</strong> comme ceci :</p><ul><li><strong>Achetez vos produits CBD de qualité à prix abordable en toute discrétion, 24h/24 et 7j/7 grâce à notre distributeur automatique de CBD à Agen.</strong></li></ul><p><span style="text-decoration: underline;">Explication</span> :<br/>✅ Longueur idéale (moins de 155 caractères).<br data-start="3565" data-end="3568"/>✅ Verbe d’action au début.<br data-start="3593" data-end="3596"/>✅ Mention du mot-clé principal + localisation.<br data-start="3641" data-end="3644"/>✅ Accroche claire pour encourager le clic.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b860973 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b860973" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-702bd71" data-id="702bd71" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-596b472 elementor-widget elementor-widget-image" data-id="596b472" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMTA5IiB2aWV3Qm94PSIwIDAgNzY4IDEwOSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="109" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-meta-description-cbdproduction-768x109.jpg" class="attachment-medium_large size-medium_large wp-image-105081" alt="Balise Meta Description - CBDproduction" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-meta-description-cbdproduction-768x109.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-meta-description-cbdproduction-300x43.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/balise-meta-description-cbdproduction.jpg 815w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Balise Meta-description - CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9557279 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9557279" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-935717b" data-id="935717b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5b2a74b elementor-widget elementor-widget-heading" data-id="5b2a74b" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">4. La structure Hn (titres)</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6632d92 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6632d92" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdc83e7" data-id="fdc83e7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-41be03b elementor-widget elementor-widget-text-editor" data-id="41be03b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p><strong>La structure Hn</strong> correspond aux titres et sous-titres d’une page web.</p><ul><li><p>La balise <strong>h1</strong> est le <strong>titre principal</strong> de la page.</p></li><li><p>Les balises <strong>h2, h3, h4…</strong> servent à créer des <strong>sous-titres</strong>, organisés comme dans un plan ou une table des matières.</p></li></ul></blockquote><p>Cette structure hiérarchique permet :</p><ul><li>Aux lecteurs de trouver rapidement les informations qu’ils recherchent, et de naviguer facilement sur la page.</li></ul><ul><li>Aux moteurs de recherche de comprendre le contenu de la page et de la classer plus efficacement dans les résultats de recherche.</li></ul><p>Dans le cas présent, j’ai défini la <strong>structure Hn de la landing page locale</strong> comme ceci :</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4ab0237 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ab0237" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d789ced" data-id="d789ced" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8b5d1c2 elementor-widget elementor-widget-image" data-id="8b5d1c2" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDg2IiB2aWV3Qm94PSIwIDAgNzY4IDQ4NiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="486" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/balisage-hn-cbd-production-768x486.jpg" class="attachment-medium_large size-medium_large wp-image-104515" alt="Balisage Hn - CBD Production" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/balisage-hn-cbd-production-768x486.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/balisage-hn-cbd-production-300x190.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/balisage-hn-cbd-production.jpg 1024w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Structure hn - CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5efadc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5efadc5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32500a9" data-id="32500a9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-13f3d4f elementor-widget elementor-widget-text-editor" data-id="13f3d4f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><span style="text-decoration: underline;">Explication</span> :<br/>✅ Une structure claire, logique et pensée à la fois pour l’utilisateur et pour Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a642800 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a642800" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-216ae43" data-id="216ae43" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8765a80 elementor-widget elementor-widget-heading" data-id="8765a80" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">5. Rédaction du contenu SEO</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-a1da192 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a1da192" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8c29da" data-id="a8c29da" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e1859dd elementor-widget elementor-widget-text-editor" data-id="e1859dd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p data-start="4223" data-end="4346">Le <strong><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/">contenu</a> </span></strong>a été conçu pour répondre à <strong data-start="4262" data-end="4297">l’intention de recherche locale</strong> tout en intégrant les <strong data-start="4320" data-end="4344">bonnes pratiques SEO.</strong></p></blockquote><p data-start="4223" data-end="4346">Ces dernières sont :</p><ul data-start="4348" data-end="4633"><li data-start="4348" data-end="4474"><p data-start="4350" data-end="4474">Une utilisation naturelle des mots-clés (<em data-start="4392" data-end="4427">distributeur automatique CBD Agen</em>, <em data-start="4429" data-end="4439">CBD Agen</em>, <em data-start="4441" data-end="4453">fleurs CBD</em>, <em data-start="4455" data-end="4471">huile CBD Agen</em>…).</p></li><li data-start="4475" data-end="4509"><p data-start="4477" data-end="4509">Une rédaction fluide et accessible,</p></li><li data-start="4510" data-end="4532"><p data-start="4512" data-end="4532">Des paragraphes courts,</p></li><li data-start="4533" data-end="4601"><p data-start="4535" data-end="4601">Une mise en avant visuelle des mots importants <em>(gras, listes, puces)</em>,</p></li><li data-start="4602" data-end="4633"><p data-start="4604" data-end="4633">Un ton informatif et rassurant.</p></li></ul><p data-start="4635" data-end="4662"><span style="text-decoration: underline;">Exemple de paragraphe</span> :</p><p data-start="4665" data-end="4888">Vous habitez à Agen ou ses alentours ?<br data-start="4703" data-end="4706"/>Découvrez notre distributeur automatique de CBD, accessible 24h/24 et 7j/7.<br data-start="4783" data-end="4786"/>Achetez facilement vos fleurs, huiles et résines CBD sans attendre, en toute discrétion et sécurité.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9088165 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9088165" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44ffbb8" data-id="44ffbb8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-37b137c elementor-widget elementor-widget-image" data-id="37b137c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMzk4IiB2aWV3Qm94PSIwIDAgNzY4IDM5OCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="398" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/analyse-contenu-textuel-cbd-production-768x398.jpg" class="attachment-medium_large size-medium_large wp-image-104507" alt="Analyse du contenu textuel - CBD Production" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/analyse-contenu-textuel-cbd-production-768x398.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/analyse-contenu-textuel-cbd-production-300x155.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/analyse-contenu-textuel-cbd-production.jpg 1024w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Optimisation sémantique - CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-38c64db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38c64db" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e575991" data-id="e575991" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6efda56 elementor-widget elementor-widget-heading" data-id="6efda56" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">6. Optimisation du maillage interne</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-40514c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="40514c7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b910f0" data-id="6b910f0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-074bbe5 elementor-widget elementor-widget-text-editor" data-id="074bbe5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p><strong>Le maillage interne</strong> (ou netlinking interne) consiste à créer des <strong>liens entre les pages d’un même site web</strong>. <br/>Ces liens, appelés <strong>liens internes</strong>, permettent de passer d’une page à une autre sans quitter le site.</p></blockquote><p data-start="4945" data-end="5070">Le maillage interne a été limité pour <strong data-start="4983" data-end="5041">garder l’internaute concentré sur l’objectif principal</strong> : se rendre au distributeur.</p><p data-start="5072" data-end="5099">J’ai intégré uniquement :</p><ul data-start="5100" data-end="5280"><li data-start="5100" data-end="5180"><p data-start="5102" data-end="5180">Des liens vers les pages produits correspondantes (fleurs, huiles, gummies…),</p></li><li data-start="5181" data-end="5213"><p data-start="5183" data-end="5213">Un lien vers la page contact,</p></li><li data-start="5214" data-end="5280"><p data-start="5216" data-end="5280">Et un lien vers la page “À propos” pour renforcer la confiance.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0f86995 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f86995" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce12689" data-id="ce12689" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4bb0cb1 elementor-widget elementor-widget-image" data-id="4bb0cb1" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDgwIiB2aWV3Qm94PSIwIDAgNzY4IDQ4MCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="480" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/gamme-produits-cbd-cbd-production-768x480.jpg" class="attachment-medium_large size-medium_large wp-image-104512" alt="Gamme de produits CBD - CBD Production" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/gamme-produits-cbd-cbd-production-768x480.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/gamme-produits-cbd-cbd-production-300x188.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/gamme-produits-cbd-cbd-production.jpg 1024w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Maillage interne - CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e1a7d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e1a7d02" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-151ee1e" data-id="151ee1e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f2499a0 elementor-widget elementor-widget-heading" data-id="f2499a0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">6. Optimisation UX (expérience utilisateur)</h3></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-402fa06 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="402fa06" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-698ff2d" data-id="698ff2d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8181d15 elementor-widget elementor-widget-text-editor" data-id="8181d15" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Les <span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://bernard-sperandio.fr/mes-prestations-seo/ux-et-conversion/">optimisations UX</a></strong></span> ont été principalement :</p><ul><li data-start="5345" data-end="5381"><p data-start="5347" data-end="5381">Une mise en page aérée et responsive,</p></li><li data-start="5382" data-end="5423"><p data-start="5384" data-end="5423">Des titres clairs et navigation intuitive,</p></li><li data-start="5424" data-end="5497"><p data-start="5426" data-end="5497">Un ajout d’une <strong data-start="5438" data-end="5462">Google Maps intégrée</strong> en bas de page (CTA visuel fort),</p></li><li data-start="5498" data-end="5534"><p data-start="5500" data-end="5534">Des mots-clés locaux mis en évidence,</p></li><li data-start="5535" data-end="5597"><p data-start="5537" data-end="5597">Un contenu illustré avec des images légères et optimisées ALT.</p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-b1926bb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b1926bb" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77ed34f" data-id="77ed34f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fcbaf30 elementor-widget elementor-widget-image" data-id="fcbaf30" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMTIxIiB2aWV3Qm94PSIwIDAgNzY4IDEyMSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="121" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/menu-cbd-production-768x121.jpg" class="attachment-medium_large size-medium_large wp-image-104510" alt="Menu de navigation - CBD Production" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/menu-cbd-production-768x121.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/menu-cbd-production-300x47.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/menu-cbd-production-1024x161.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/menu-cbd-production-1536x242.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/menu-cbd-production.jpg 1891w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Menu et sous-menu de navigation - CBDproduction</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5a76838 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a76838" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d4a3b5" data-id="7d4a3b5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3fa3863 elementor-widget elementor-widget-heading" data-id="3fa3863" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Les résultats obtenus</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-53f62af elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="53f62af" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-420fef1" data-id="420fef1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-80f8b92 elementor-widget elementor-widget-text-editor" data-id="80f8b92" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="5633" data-end="5776">En moins d’un mois, la landing page a été <strong data-start="5675" data-end="5709">explorée et indexée par Google</strong>, puis classée <strong data-start="5724" data-end="5774">en première position sur la requête principale</strong> :</p><ul data-start="5778" data-end="6033"><li data-start="5778" data-end="5852"><p data-start="5780" data-end="5852">✅ “Distributeur automatique CBD Agen” — <strong data-start="5820" data-end="5850">1ʳᵉ position Google & Bing</strong></p></li><li data-start="5853" data-end="5908"><p data-start="5855" data-end="5908">✅ “Distributeur CBD Agen” — <strong data-start="5883" data-end="5906">1ʳᵉ position Google</strong></p></li><li data-start="5909" data-end="5957"><p data-start="5911" data-end="5957">⚡ “Puffs CBD Agen” — <strong data-start="5932" data-end="5955">1ʳᵉ position Google</strong></p></li><li data-start="5958" data-end="6033"><p data-start="5960" data-end="6033">🌿 “CBD Agen”, “Huiles CBD Agen”, “Fleurs CBD Agen” — <strong data-start="6014" data-end="6031">page 2 Google</strong></p></li></ul><p data-start="6035" data-end="6118">Et sur <strong data-start="6042" data-end="6059">Google Images</strong>, la photo du distributeur occupe la <strong data-start="6096" data-end="6117">première position</strong>.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-7ac2e5c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7ac2e5c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdb3a5f" data-id="bdb3a5f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-225ab7c elementor-widget elementor-widget-image" data-id="225ab7c" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNjAzIiB2aWV3Qm94PSIwIDAgNzY4IDYwMyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="603" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/classement-serp-google-cbd-production-768x603.jpg" class="attachment-medium_large size-medium_large wp-image-104508" alt="Classement SERP Google - CBD Production" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/11/classement-serp-google-cbd-production-768x603.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/classement-serp-google-cbd-production-300x236.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/11/classement-serp-google-cbd-production.jpg 919w" data-sizes="(max-width: 768px) 100vw, 768px"/><figcaption class="widget-image-caption wp-caption-text">Classement SERP Google - CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-31d832d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31d832d" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2555d17" data-id="2555d17" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-55b6368 elementor-widget elementor-widget-heading" data-id="55b6368" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Conclusion</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-e0f2d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0f2d13" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f1fc2d" data-id="6f1fc2d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-480a6b8 elementor-widget elementor-widget-text-editor" data-id="480a6b8" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="6489" data-end="6708">Cette étude de cas démontre qu’une <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/"><span style="color: #0000ff;">stratégie SEO locale bien pensée</span></a></strong> — combinant <strong data-start="6573" data-end="6621">contenu, structure et expérience utilisateur</strong> — peut rapidement positionner une page dans les premiers résultats naturels de Google.</p><p data-start="6712" data-end="6840">✅ Résultat : une visibilité locale immédiate,<br data-start="6756" data-end="6759"/>✅ Trafic qualifié en hausse,<br data-start="6788" data-end="6791"/>✅ Expérience utilisateur fluide et engageante.</p><p data-start="6712" data-end="6840">Enfin, pour renforcer la visibilité et la crédibilité locale, j’ai conseillé à mon client de :</p><ul data-start="6246" data-end="6455"><li data-start="6246" data-end="6293"><p data-start="6248" data-end="6293">Créer une <strong data-start="6258" data-end="6291">fiche Google Business Profile.</strong></p></li><li data-start="6294" data-end="6345"><p data-start="6296" data-end="6345">Ajouter <strong data-start="6304" data-end="6327">davantage de photos</strong> du distributeur.</p></li><li data-start="6346" data-end="6406"><p data-start="6348" data-end="6406">Relier les <strong data-start="6359" data-end="6378">fiches produits</strong> du site à la landing page.</p></li><li data-start="6407" data-end="6455"><p data-start="6409" data-end="6455">Lancer une <strong data-start="6420" data-end="6453">petite campagne de netlinking.</strong></p></li></ul></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ea6eb02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ea6eb02" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7bba4f" data-id="e7bba4f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3c65c86 elementor-widget elementor-widget-heading" data-id="3c65c86" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Verbatim Client</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6bcee0e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6bcee0e" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fb7888" data-id="4fb7888" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1e45527 elementor-widget elementor-widget-image" data-id="1e45527" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"><figure class="wp-caption">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyMDEiIGhlaWdodD0iMTE2IiB2aWV3Qm94PSIwIDAgMjAxIDExNiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="201" height="116" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/11/cbd-production.jpg" class="attachment-medium size-medium wp-image-104588" alt="CBD Production"/><figcaption class="widget-image-caption wp-caption-text">Frederic - Directeur commercial de CBD Production</figcaption></figure></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-fcab98b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fcab98b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-248dbef" data-id="248dbef" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aaa450e elementor-widget elementor-widget-text-editor" data-id="aaa450e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><blockquote><p>Une rencontre des plus étonnante au fil de recherches dans une multitude de profils divers et très variés ou finalement l’acheteur que je suis s’est perdu avant de rencontrer Bernard SPERANDIO qui s’affirme comme consultant en UX et SEO.<br/>Après de nombreuses missions et des résultats plus que probants, nous pouvons confirmer l’expertise de ce consultant.</p></blockquote></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-bf64a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bf64a7b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8818e16" data-id="8818e16" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-bed6411 elementor-widget elementor-widget-heading" data-id="bed6411" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Qui suis-je ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-ebafb3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ebafb3c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11f28d5" data-id="11f28d5" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3915c58 elementor-widget elementor-widget-text-editor" data-id="3915c58" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Je suis <strong data-start="6879" data-end="6900">Bernard Sperandio</strong>, <span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://bernard-sperandio.fr/consultant-seo-freelance/">consultant SEO / SXO freelance</a></strong></span>, basé à <strong data-start="6945" data-end="6972">Douai (Hauts-de-France)</strong>.</p><p>J’aide les <strong data-start="6987" data-end="7020">TPE, indépendants, professions libérales, commerçants </strong>et<strong data-start="6987" data-end="7020"> artisans</strong> à améliorer leur visibilité sur Google et à transformer leur trafic en clients grâce à des stratégies SEO et UX sur mesure.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-57c044fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="57c044fc" data-element_type="section" data-settings="{"background_background":"gradient"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-41498c9b" data-id="41498c9b" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3b40440a elementor-widget elementor-widget-text-editor" data-id="3b40440a" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Envie 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