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<span class="elementor-headline-dynamic-text elementor-headline-text-active">Stratégie de contenu SEO</span>
</span></h2></div></div><div class="elementor-element elementor-element-296254e6 elementor-widget elementor-widget-text-editor" data-id="296254e6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Optimisez votre visibilité sur Google, attirez davantage de prospects qualifiés et <strong>démarquez-vous vraiment </strong>de la concurrence<strong>.</strong></p><p>Une stratégie de contenu SEO personnalisée est <strong data-start="1613" data-end="1650">l’investissement le plus rentable</strong> pour assurer la réussite et la croissance durable de votre activité.</p></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5a2d9e0f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a2d9e0f" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6481b764" data-id="6481b764" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6a9d31a2 elementor-widget elementor-widget-heading" data-id="6a9d31a2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">💡Pourquoi investir dans une stratégie de contenu SEO ?</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-993f2e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="993f2e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff9d416" data-id="ff9d416" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7323704 elementor-widget elementor-widget-text-editor" data-id="7323704" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>👉 <strong data-start="708" data-end="818">Votre site web est en ligne, mais peu visible ? Vous publiez du contenu, sans réel impact sur vos ventes ?</strong></p><p><strong>La clé</strong>, ce n’est pas d’écrire plus, <strong>c’est d’écrire mieux</strong> — avec une stratégie de contenu SEO claire, cohérente et orientée résultats.<br data-start="956" data-end="959" />Bien pensée, elle transforme votre site en véritable machine à attirer des prospects qualifiés.</p><p>Dans un monde où la concurrence en ligne est féroce et où Google évolue sans cesse, négliger le contenu SEO, c’est prendre le risque de disparaître derrière vos concurrents.</p><p data-start="1435" data-end="1477">Une <strong>stratégie de contenu SEO</strong> vous permet de :</p><p data-start="1482" data-end="1548"><strong data-start="1482" data-end="1506">✅ Gagner en visibilité</strong> sur Google,</p><p data-start="1553" data-end="1625"><strong data-start="1553" data-end="1583">✅ Attirer un trafic qualifié</strong>, réellement intéressé par vos services ou vos produits,</p><p data-start="1630" data-end="1701"><strong data-start="1630" data-end="1679">✅ Renforcer votre crédibilité et votre autorité</strong> dans votre secteur,</p><p data-start="1706" data-end="1778"><strong data-start="1706" data-end="1749">✅ Améliorer l’expérience utilisateur (UX)</strong> et vos taux de conversion,</p><p data-start="1783" data-end="1860"><strong data-start="1783" data-end="1821">✅ Réduire vos dépenses publicitaires</strong> grâce à un trafic organique durable.</p><p data-start="1783" data-end="1860">✨ En clair : <strong>un contenu de qualité, c’est le moteur de votre site — il attire vos clients potentiels, jour et nuit.</strong></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-9acc5df elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="9acc5df" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4b585f" data-id="c4b585f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4821282 elementor-widget elementor-widget-image" data-id="4821282" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3MzMiIGhlaWdodD0iMzc3IiB2aWV3Qm94PSIwIDAgNzMzIDM3NyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="733" height="377" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/09/strategie-contenus-seo.jpg" class="attachment-full size-full wp-image-99426" alt="Stratégie de contenus SEO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/09/strategie-contenus-seo.jpg 733w, https://bernard-sperandio.fr/wp-content/uploads/2023/09/strategie-contenus-seo-300x154.jpg 300w" data-sizes="(max-width: 733px) 100vw, 733px" /></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0401451" data-id="0401451" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c7f9d91 elementor-widget elementor-widget-heading" data-id="c7f9d91" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">🧭 Ma méthode : une stratégie de contenu SEO en 4 étapes clés</h3></div></div><div class="elementor-element elementor-element-839a088 elementor-widget elementor-widget-text-editor" data-id="839a088" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><div class="relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex overflow-hidden">👉 <strong>Chaque entreprise est unique. Votre stratégie de contenu SEO doit l’être aussi.</strong><div class="relative h-full"><div class="flex h-full flex-col overflow-y-auto thread-xl:pt-(--header-height) [scrollbar-gutter:stable_both-edges]"><div class="flex flex-col text-sm thread-xl:pt-header-height pb-25"><article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))] sm:AIPRM__conversation__response" dir="auto" tabindex="-1" data-turn-id="request-WEB:9c533b22-1865-4044-aced-31e369962e65-10" data-testid="conversation-turn-22" data-scroll-anchor="true" data-turn="assistant"><div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)"><div class="[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn" tabindex="-1"><div class="flex max-w-full flex-col grow AIPRM__conversation__response"><div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" dir="auto" data-message-author-role="assistant" data-message-id="eefae5c2-1d1c-40df-97ab-c69767305e00" data-message-model-slug="gpt-5"><div class="flex w-full flex-col gap-1 empty:hidden first:pt-[1px]"><div class="markdown prose dark:prose-invert w-full break-words light markdown-new-styling"><p data-start="724" data-end="981">Pour construire une présence solide et durable sur Google, j’applique une méthode simple, claire et éprouvée, articulée autour de <strong data-start="952" data-end="977">4 étapes essentielles</strong> :</p><p data-start="983" data-end="1392">1️⃣ <strong data-start="987" data-end="1013">L’audit de contenu SEO</strong> : Pour découvrir d’où vous partez.</p><p data-start="983" data-end="1392">2️⃣ <strong data-start="1084" data-end="1113">La recherche de mots-clés</strong> : Pour cibler les termes que vos clients potentiels tapent sur Google.</p><p data-start="983" data-end="1392">3️⃣ <strong data-start="1190" data-end="1231">La création de contenus SEO </strong>: Pour attirer, convaincre et convertir vos visiteurs.</p><p data-start="983" data-end="1392">4️⃣ <strong data-start="1293" data-end="1322">Le suivi des performances</strong> : Pour mesurer vos résultats et progresser en continu.</p><p data-start="1394" data-end="1559">✨ Cette approche progressive vous garantit une stratégie de contenu SEO <strong data-start="1467" data-end="1502">efficace, mesurable et rentable</strong>, parfaitement adaptée à votre activité, votre clientèle et vos objectifs.</p></div></div></div></div></div></div></article></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3c920e98 elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c920e98" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2467ae7" data-id="2467ae7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc3201c elementor-widget elementor-widget-heading" data-id="cc3201c" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">🔎 Audit de contenu SEO : Pour découvrir d’où vous partez</h3></div></div><div class="elementor-element elementor-element-2809e21f elementor-widget elementor-widget-text-editor" data-id="2809e21f" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="1649" data-end="1828">👉 <strong>Avant de foncer, il est essentiel de savoir d’où l’on part.</strong><br /><br data-start="1696" data-end="1699" />L’<strong data-start="1701" data-end="1725">audit de contenu SEO</strong> permet d’analyser votre site pour mettre en lumière vos points forts et identifier ce qui limite encore votre visibilité.</p><p data-start="1830" data-end="1860">Cet audit évalue notamment :</p><ul data-start="1861" data-end="2155"><li data-start="1861" data-end="1915"><p data-start="1863" data-end="1915"><strong>La qualité et la pertinence de vos textes.</strong></p></li><li data-start="1916" data-end="1996"><p data-start="1918" data-end="1996"><strong>La structure interne de votre site</strong> (<em>liens, menus, hiérarchie des pages</em>).</p></li><li data-start="1997" data-end="2038"><p data-start="1999" data-end="2038"><strong>L’utilisation des bons mots-clés.</strong></p></li><li data-start="2039" data-end="2102"><p data-start="2041" data-end="2102">L’<strong data-start="2043" data-end="2067">optimisation technique de vos pages</strong> (<em>balises, titres, images, etc</em>).</p></li><li data-start="2103" data-end="2155"><p data-start="2105" data-end="2155"><strong>L’éventuelle présence de contenus dupliqués.</strong></p></li></ul><p data-start="2157" data-end="2265">🎯 Objectif : <strong>dégager des actions concrètes et rapides pour améliorer votre positionnement sur Google.</strong></p></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d5944a7" data-id="1d5944a7" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-611f679d elementor-widget elementor-widget-image" data-id="611f679d" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iNDk5IiB2aWV3Qm94PSIwIDAgNzY4IDQ5OSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="768" height="499" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/09/audit-de-contenu-seo-768x499.jpg" class="attachment-medium_large size-medium_large wp-image-99108" alt="Audit de contenu SEO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/09/audit-de-contenu-seo-768x499.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/09/audit-de-contenu-seo-300x195.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/09/audit-de-contenu-seo-1024x665.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/09/audit-de-contenu-seo.jpg 1127w" data-sizes="(max-width: 768px) 100vw, 768px" /></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-0094234 elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="0094234" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d8443d" data-id="1d8443d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e4d8f59 elementor-widget elementor-widget-image" data-id="e4d8f59" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI2NDAiIGhlaWdodD0iMzc3IiB2aWV3Qm94PSIwIDAgNjQwIDM3NyI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="640" height="377" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/04/choix-mots-cles.jpg" class="attachment-full size-full wp-image-81178" alt="Choix mots-clés" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/04/choix-mots-cles.jpg 640w, https://bernard-sperandio.fr/wp-content/uploads/2023/04/choix-mots-cles-300x177.jpg 300w" data-sizes="(max-width: 640px) 100vw, 640px" /></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-493ac2a" data-id="493ac2a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c14f9f1 elementor-widget elementor-widget-heading" data-id="c14f9f1" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">🧩 Recherche de mots-clés : Pour cibler les termes que vos clients potentiels tapent sur Google</h3></div></div><div class="elementor-element elementor-element-366ac37 elementor-widget elementor-widget-text-editor" data-id="366ac37" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>👉 <strong>Trouver les bons mots-clés, c’est comprendre comment vos clients vous cherchent.</strong></p><p>La <strong>recherche de mots-clés</strong> est la base de toute stratégie SEO réussie.</p><p data-start="2317" data-end="2537">Elle consiste à identifier les termes que vos clients potentiels saisissent dans Google lorsqu’ils cherchent vos produits ou services.</p><p data-start="2539" data-end="2609">Pour sélectionner les plus pertinents, j’analyse plusieurs critères :</p><ul><li>Leur volume de recherche,</li><li>Leur concurrence,</li><li><strong><a href="https://bernard-sperandio.fr/intention-recherche-seo/">L’intention de recherche</a></strong>,</li><li>Leur adéquation avec votre activité et votre cible.</li></ul><p>🎯 Résultat : <strong>une feuille de route claire qui guide la création ou l’optimisation de vos futurs contenus afin de vous positionner au bon moment, devant les bonnes personnes.<em> </em></strong></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-60b0cfa elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="60b0cfa" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a9dd26" data-id="2a9dd26" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-8bfb43d elementor-widget elementor-widget-heading" data-id="8bfb43d" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">✍️ Création de contenu SEO : Pour attirer, convaincre et convertir vos visiteurs</h3></div></div><div class="elementor-element elementor-element-01a7fd4 elementor-widget elementor-widget-text-editor" data-id="01a7fd4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="2966" data-end="3148">👉<strong> Une fois les bons mots-clés identifiés, place à la création de contenus sémantiques optimisés et engageants<em>.</em></strong></p><p data-start="2966" data-end="3148">Je rédige et structure pour vous des contenus clairs, agréables à lire et pensés pour séduire vos visiteurs autant que Google.</p><p data-start="3150" data-end="3240">Un<strong> bon contenu SEO</strong>, c’est un équilibre entre <strong data-start="3195" data-end="3237">pertinence, lisibilité et optimisation</strong>.</p><p data-start="3242" data-end="3253">Il doit :</p><ul data-start="3254" data-end="3570"><li data-start="3254" data-end="3312"><p data-start="3256" data-end="3312">Être <strong data-start="3261" data-end="3283">rédigé sans fautes</strong>, clair et agréable à lire.</p></li><li data-start="3313" data-end="3391"><p data-start="3315" data-end="3391">Suivre une <strong data-start="3326" data-end="3347">structure logique</strong> (<em>titres, sous-titres, paragraphes aérés</em>).</p></li><li data-start="3392" data-end="3465"><p data-start="3394" data-end="3465">Être <strong data-start="3399" data-end="3425">visuellement attractif</strong> (<em>mise en page, typographie, visuels</em>).</p></li><li data-start="3466" data-end="3570"><p data-start="3468" data-end="3570">Respecter les <strong data-start="3482" data-end="3514">bonnes pratiques SEO On-Page</strong> (<em>balises, URLs, liens internes, attributs ALT, etc</em>).</p></li></ul><p>🎯 Résultat : <strong>votre site web devient une machine de conversion. Vos pages attirent, retiennent et convertissent vos visiteurs en clients.</strong></p></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53e6e30" data-id="53e6e30" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4f4e8ef elementor-widget elementor-widget-image" data-id="4f4e8ef" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxOTIwIiBoZWlnaHQ9IjEyODAiIHZpZXdCb3g9IjAgMCAxOTIwIDEyODAiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=" loading="lazy" decoding="async" width="1920" height="1280" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/06/creation-contenu-seo.jpg" class="attachment-full size-full wp-image-85969" alt="Création contenu SEO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/06/creation-contenu-seo.jpg 1920w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/creation-contenu-seo-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/creation-contenu-seo-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/creation-contenu-seo-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2023/06/creation-contenu-seo-1536x1024.jpg 1536w" data-sizes="(max-width: 1920px) 100vw, 1920px" /></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cf4cc55 elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="cf4cc55" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97b5a58" data-id="97b5a58" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-84a9c7b elementor-widget elementor-widget-image" data-id="84a9c7b" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0MDAiIGhlaWdodD0iNDAwIiB2aWV3Qm94PSIwIDAgNDAwIDQwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" width="400" height="400" decoding="async" data-src="https://bernard-sperandio.fr/wp-content/uploads/elementor/thumbs/kpi-strategie-contenu-seo-qc80vocedrt6kiyljyxdl83glxs0kdnikrkec2dpcw.jpg" title="kpi strategie contenu seo" alt="KPIs de la stratégie de contenu SEO" loading="lazy" /></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e7df9ed" data-id="e7df9ed" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-af59ed2 elementor-widget elementor-widget-heading" data-id="af59ed2" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">📊 Suivi des performances : Pour mesurer vos résultats et progresser en continu</h3></div></div><div class="elementor-element elementor-element-a5fe3dd elementor-widget elementor-widget-text-editor" data-id="a5fe3dd" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="3814" data-end="3903">👉<strong>Publier du contenu, c’est bien.</strong><br data-start="3845" data-end="3848" /><strong>Mais mesurer son efficacité, c’est indispensable</strong>.</p><p data-start="3905" data-end="4007">Le <strong data-start="3908" data-end="3934">suivi des performances</strong> permet d’ajuster la stratégie en continu pour <strong>maximiser les résultats.</strong></p><p>Grâce à la <strong><a href="https://bernard-sperandio.fr/google-search-console/">Search Console de Google</a></strong>, je suis chaque mois :</p><ul><li><p>Le nombre de clics sur vos pages,</p></li><li><p>Le nombre d’impressions (<em>combien de fois votre site apparaît dans les résultats</em>),</p></li><li><p>Le taux de clics (<em>CTR</em>),</p></li><li><p>La position moyenne de vos mots-clés.</p></li></ul><p data-start="4295" data-end="4451">🎯 Résultat : <strong>vous savez exactement comment votre visibilité progresse sur Google, et nous affinons la stratégie en continu pour atteindre vos objectifs commerciaux.</strong></p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-345a4469 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="345a4469" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27be296a" data-id="27be296a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-7cca7ae9 elementor-widget elementor-widget-heading" data-id="7cca7ae9" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">🧩 Cas client : comment le SEO a multiplié les ventes d’un e-shop spécialisé</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-79900e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79900e0" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9133a53" data-id="9133a53" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dc2e4b4 elementor-widget elementor-widget-text-editor" data-id="dc2e4b4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Depuis 20 mois, j’accompagne un vendeur d’accessoires et de nourritures pour crevettes d’aquarium.</p><p>Avant, il peinait à décrocher <strong>2 ou 3 ventes par jour.</strong></p><p>Aujourd’hui ? Il reçoit <strong>14 commandes quotidiennement</strong> — uniquement via son <a href="https://www.shrimp-delice.fr/" target="_blank" rel="noopener">site internet</a>.</p><p>Son secret ? Pas de budget pub délirant. Pas de magie noire. Juste une stratégie de contenu SEO bien pensée, qui répond exactement aux questions que ses clients tapent sur Google.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-eb376d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb376d7" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef2d50d" data-id="4ef2d50d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3264974d elementor-widget elementor-widget-heading" data-id="3264974d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">📈 Chaque mot compte. Chaque page peut rapporter.</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-143e8140 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="143e8140" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14d0dc25" data-id="14d0dc25" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-aa4be86 elementor-widget elementor-widget-heading" data-id="aa4be86" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Optimisons ensemble vos contenus pour qu’ils deviennent vos meilleurs commerciaux en ligne</p></div></div><div class="elementor-element elementor-element-3b39993e elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button" data-id="3b39993e" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
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</a></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-696a3f77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="696a3f77" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c74e6d" data-id="44c74e6d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-66627be2 elementor-widget elementor-widget-heading" data-id="66627be2" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Devenez visible sur Google. Attirez vos clients. Devancez vos concurrents.<br> Voilà le pouvoir d’une stratégie de contenu SEO bien pensée.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-624d0bac elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="624d0bac" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f708251" data-id="4f708251" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5c0a098c elementor-widget elementor-widget-heading" data-id="5c0a098c" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">FAQ Stratégie de contenu SEO</h2></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-2018a007 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2018a007" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-395a7d12" data-id="395a7d12" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2a56bf7d elementor-widget elementor-widget-toggle" data-id="2a56bf7d" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7101" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-7101" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
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<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce que le contenu SEO ?</a></h3><div id="elementor-tab-content-7101" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-7101"><p>Le <strong>contenu SEO</strong> est un texte rédigé pour plaire à la fois aux internautes et à Google.<br data-start="554" data-end="557" />Il répond aux besoins des utilisateurs tout en respectant les critères de référencement (<em>mots-clés, structure, lisibilité, optimisation</em>).</p><p><br data-start="694" data-end="697" />✨ En résumé : un bon contenu SEO aide votre site à être mieux classé et plus visible sur Google.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7102" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-7102" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Pourquoi le contenu SEO est-il important ?</a></h3><div id="elementor-tab-content-7102" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-7102"><p>Un <strong>contenu SEO de qualité</strong> améliore votre visibilité sur Google, attire un trafic qualifié et augmente vos chances de conversion.</p><p><strong>✨ Le contenu SEO </strong>est un <strong><a href="https://bernard-sperandio.fr/7-facteurs-de-classement-google/">facteur de classement pour Google</a>.</strong></p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7103" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-7103" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce qu’un mot-clé en SEO ?</a></h3><div id="elementor-tab-content-7103" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-7103"><p>Un <strong>mot-clé en SEO</strong> est un terme, une expression-clé, une requête, que vos clients potentiels tapent sur Google pour trouver un produit, un service ou une réponse.</p><p>✨Le bon choix de mots-clés est la base de toute stratégie de contenu SEO efficace.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7104" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-7104" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Qu'est-ce que la "longue traîne" et pourquoi est-elle importante ?</a></h3><div id="elementor-tab-content-7104" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-7104"><p>La<strong> longue traîne</strong> regroupe des recherches plus précises, comme “meilleur artisan menuisier à Lyon”.</p><p>✨ Ces mots-clés attirent moins de visiteurs, mais des visiteurs <strong data-start="1975" data-end="2024">beaucoup plus qualifiés et proches de l’achat</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7105" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-7105" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Quels types de contenu sont les plus efficaces ?</a></h3><div id="elementor-tab-content-7105" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-7105"><ul><li data-start="2853" data-end="2936"><p data-start="2855" data-end="2936">Les <strong data-start="2859" data-end="2879">articles de blog</strong> : pour attirer du trafic et renforcer votre expertise.</p></li><li data-start="2937" data-end="2997"><p data-start="2939" data-end="2997">Les <strong data-start="2943" data-end="2963">pages de service</strong> : pour convertir les visiteurs.</p></li><li data-start="2998" data-end="3154"><p data-start="3000" data-end="3154">Les <strong data-start="3004" data-end="3021">études de cas</strong> et <strong data-start="3025" data-end="3038">tutoriels</strong> : pour prouver votre savoir-faire.</p></li></ul><p data-start="3000" data-end="3154">✨ La diversité de formats favorise à la fois le référencement et la confiance.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7106" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-7106" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Mon contenu doit-il être long ou court ?</a></h3><div id="elementor-tab-content-7106" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-7106"><p>La longueur idéale du contenu éditorial de votre site internet dépend du sujet et de la concurrence.</p><p>✨ Un bon article SEO compte souvent entre <strong data-start="2708" data-end="2728">800 et 1500 mots</strong>, mais l’important est d’être <strong data-start="2758" data-end="2785">complet, utile et clair</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7107" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-7107" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Le contenu peut-il être trop optimisé ?</a></h3><div id="elementor-tab-content-7107" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-7107"><p>Oui, c’est ce qu’on appelle en référencement naturel la « <strong>suroptimisation</strong><em>»</em>.</p><p>Le “bourrage de mots-clés” (<em>keyword stuffing</em>) est pénalisé par Google.</p><p>✨ Votre contenu sémantique doit rester naturel, fluide et lisible avant tout pour l’utilisateur.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7108" class="elementor-tab-title" data-tab="8" role="button" aria-controls="elementor-tab-content-7108" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
</span>
<a class="elementor-toggle-title" tabindex="0">Comment éviter le contenu dupliqué ?</a></h3><div id="elementor-tab-content-7108" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-7108"><p>Ne copiez jamais de texte, même depuis votre propre site.<br data-start="3265" data-end="3268" />Chaque page doit être unique, avec un angle et une valeur ajoutée distincts.</p><p>👉 Google valorise l’originalité et pénalise la duplication.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-7109" class="elementor-tab-title" data-tab="9" role="button" aria-controls="elementor-tab-content-7109" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">À quelle fréquence dois-je publier du nouveau contenu ?</a></h3><div id="elementor-tab-content-7109" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-7109"><p>Mieux vaut publier <strong data-start="4093" data-end="4126">régulièrement et avec qualité</strong>.<br data-start="4127" data-end="4130" />Un article pertinent par mois vaut mieux que plusieurs sans valeur ajoutée.</p><p>✨ La constance et la qualité sont les clés de la réussite.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-71010" class="elementor-tab-title" data-tab="10" role="button" aria-controls="elementor-tab-content-71010" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Quelle est la plus grande erreur dans la rédaction de contenu ?</a></h3><div id="elementor-tab-content-71010" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-71010"><p>C’est de rédiger pour soi-même et non pour l’utilisateur.</p><p>Le contenu doit répondre aux <b>questions et aux problèmes réels</b> de votre cible, pas seulement présenter vos services.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-71011" class="elementor-tab-title" data-tab="11" role="button" aria-controls="elementor-tab-content-71011" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Comment puis-je réutiliser mon ancien contenu ?</a></h3><div id="elementor-tab-content-71011" class="elementor-tab-content elementor-clearfix" data-tab="11" role="region" aria-labelledby="elementor-tab-title-71011"><p data-start="3670" data-end="3785">En effectuant une <strong data-start="3762" data-end="3781">mise à jour SEO</strong> :</p><ul data-start="3786" data-end="4008"><li data-start="3786" data-end="3819"><p data-start="3788" data-end="3819">Ajoutez des données récentes,</p></li><li data-start="3820" data-end="3856"><p data-start="3822" data-end="3856">Optimisez les titres et balises,</p></li><li data-start="3857" data-end="4008"><p data-start="3859" data-end="4008">Enrichissez le texte avec de nouvelles sous-questions.</p></li></ul><p data-start="3859" data-end="4008">✨ C’est un excellent moyen d’améliorer rapidement votre référencement sans repartir de zéro.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-71012" class="elementor-tab-title" data-tab="12" role="button" aria-controls="elementor-tab-content-71012" aria-expanded="false">
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<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Dois-je rédiger pour les robots de Google ou pour mes clients ?</a></h3><div id="elementor-tab-content-71012" class="elementor-tab-content elementor-clearfix" data-tab="12" role="region" aria-labelledby="elementor-tab-title-71012"><p>Pour vos <b>clients</b> en priorité !</p><p>Le contenu doit être excellent pour l’humain. Si l’humain est satisfait, Google le sera aussi.</p><p>✨ L’optimisation technique n’est là que pour faciliter la compréhension du robot d’exploration de Google (<em>Googlebot</em>).</p></div></div></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8dbe70" data-id="e8dbe70" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-0e0e7d9 elementor-widget elementor-widget-toggle" data-id="0e0e7d9" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1471" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1471" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre contenu SEO et contenu classique ?</a></h3><div id="elementor-tab-content-1471" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1471"><p>Le <strong>contenu classique</strong> informe ou divertit une audience déjà acquise.</p><p>Le <strong>contenu SEO</strong>, lui, est conçu pour être trouvé sur Google par de nouveaux visiteurs.</p><p>✨ Il combine stratégie de mots-clés, optimisation technique et valeur ajoutée pour convertir les lecteurs en clients.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1472" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1472" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Comment rédiger et structurer un contenu SEO performant ?</a></h3><div id="elementor-tab-content-1472" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1472"><p data-start="2070" data-end="2241">Commencez par une recherche de mots-clés, puis rédigez un texte clair, structuré et agréable à lire :</p><ul data-start="2242" data-end="2551"><li data-start="2242" data-end="2292"><p data-start="2244" data-end="2292">Titre (H1) : contient votre mot-clé principal.</p></li><li data-start="2293" data-end="2360"><p data-start="2295" data-end="2360">Introduction : répond rapidement à la question de l’internaute.</p></li><li data-start="2361" data-end="2421"><p data-start="2363" data-end="2421">Paragraphes : aérés, avec des listes et des sous-titres.</p></li><li data-start="2422" data-end="2551"><p data-start="2424" data-end="2551">Conclusion : résume et invite à passer à l’action (CTA).</p></li></ul><p data-start="2424" data-end="2551">✨ Le secret : écrire d’abord pour vos lecteurs, ensuite pour Google.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1473" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1473" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Est-ce que Google pénalise le contenu SEO généré par l'IA ?</a></h3><div id="elementor-tab-content-1473" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1473"><p>Non, tant qu’ils sont <strong data-start="5652" data-end="5688">vérifiés, authentiques et utiles</strong>.<br data-start="5689" data-end="5692" />Google sanctionne seulement les contenus de faible qualité ou artificiels.</p><p>👉 L’essentiel, c’est la valeur pour l’utilisateur, pas la méthode de rédaction.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1474" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1474" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre un rédacteur web et un rédacteur web SEO ?</a></h3><div id="elementor-tab-content-1474" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1474"><p>Le rédacteur web écrit pour informer.<br data-start="6318" data-end="6321" />Le rédacteur SEO écrit pour <strong data-start="6349" data-end="6364">être trouvé</strong> et <strong data-start="6368" data-end="6381">convertir</strong>.</p><p>👉 Le second allie plume et stratégie, afin que vos contenus attirent des leads qualifiés via Google.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1475" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1475" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quelles sont les différences entre une stratégie de contenu SEO et une stratégie SEO ?</a></h3><div id="elementor-tab-content-1475" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1475"><p>Une <b>stratégie SEO</b> est le terme général qui englobe <b>tout ce qui améliore la visibilité</b> de votre site sur Google.<br />Elle comprend trois grands piliers :</p><ol start="1"><li><p>La <b>technique</b> (<em>vitesse, code, mobile-friendly, etc</em>).</p></li><li><p>Le<b> netlinking</b> (<em>liens externes</em>).</p></li><li><p>Le <b>contenu</b>.</p></li></ol><p>La <b>stratégie de contenu SEO</b> est donc <b>l’un des piliers</b> de la stratégie SEO globale.<br />Elle se concentre uniquement sur la création, l’optimisation et la gestion des textes, des images et des vidéos de votre site, pour s’assurer qu’ils attirent le bon trafic.</p><p><b>✨ </b>En résumé : Le <strong>contenu SEO</strong> est le moteur qui attire les clients, mais il a besoin d’une bonne carrosserie (le <strong>SEO Technique</strong>) et d’une bonne <i>réputation</i> (le <strong>Netlinking</strong>) pour rouler à pleine puissance.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1476" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-1476" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Que sont les facteurs E-E-A-T et sont-ils importants pour mon contenu ?</a></h3><div id="elementor-tab-content-1476" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1476"><p><strong>E-E-A-T</strong> = <strong>Experience</strong>, <strong>Expertise</strong>, <strong>Authoritativeness</strong> (<em>autorité</em>), <strong>Trustworthiness</strong> (fiabilité).<br data-start="6005" data-end="6008" />Google favorise les contenus rédigés par de vrais experts, fiables et transparents.</p><p>✨ Dirigeant de petite entreprise, indépendant, commerçant, libéral ou indépendant, montrez votre expérience et votre savoir-faire : c’est un atout majeur pour votre visibilité.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1477" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-1477" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Qu'est-ce qu'un audit de contenu SEO ?</a></h3><div id="elementor-tab-content-1477" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1477"><p>C’est un diagnostic complet de votre site pour évaluer la qualité, la pertinence et la performance de vos textes.</p><p>L’<strong>audit de contenu SEO</strong> identifie les points faibles (c<em>ontenus dupliqués, pages pauvres, mauvaise structure</em>) et propose des actions concrètes pour progresser.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1478" class="elementor-tab-title" data-tab="8" role="button" aria-controls="elementor-tab-content-1478" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quelles sont les étapes clés d'une stratégie de contenu SEO ?</a></h3><div id="elementor-tab-content-1478" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1478"><p><strong>Une stratégie de contenu SEO efficace se déroule en quatre phases principales</strong>, assurant une approche complète et mesurable :</p><ol><li><strong data-start="987" data-end="1013">L’audit de contenu SEO </strong>: Pour détecter ce qui bloque votre visibilité et vos opportunités de croissance rapides.</li><li><strong>La recherche de Mots-clés</strong> : Pour cibler les termes exacts que vos clients potentiels utilisent pour vous trouver.</li><li><strong>La création de contenu SEO</strong> : Pour transformer vos pages en outils puissants qui attirent et convertissent vos prospects en clients.</li><li><strong>Le suivi des performances</strong> : Pour mesurer précisément le retour sur investissement (ROI) et affiner les actions pour progresser.</li></ol></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1479" class="elementor-tab-title" data-tab="9" role="button" aria-controls="elementor-tab-content-1479" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Combien de temps faut-il pour qu’un contenu SEO soit visible ?</a></h3><div id="elementor-tab-content-1479" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1479"><p>Il faut généralement compter entre <strong>2</strong><b> et 4 mois</b> pour que Google explore, indexe et commence à positionner votre nouveau contenu.</p><p>Pour atteindre les premières pages de résultats et générer un trafic significatif, cela prend souvent <b>6 à 12 mois</b>, voire plus dans les secteurs très compétitifs.</p><p><b>Ce délai varie selon :</b></p><ul><li><p><b>L’autorité de votre site :</b> Plus votre site est ancien et possède déjà une bonne réputation, plus il sera rapide.</p></li><li><p><b>La concurrence du mot-clé :</b> Plus la requête est difficile, plus le temps nécessaire pour se positionner est long.</p></li><li><p><b>La qualité du contenu :</b> Un contenu exceptionnel peut « sauter » des étapes et se positionner plus rapidement.</p></li></ul><p>✨ Le <strong>SEO</strong>, appelé également <strong>référencement naturel</strong> ou <strong>référencement organique</strong>, demande de la <b>patience et de la constance</b>. <br />C’est un investissement à long terme, contrairement à la publicité payante (<em>Google Ads</em>).</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-14710" class="elementor-tab-title" data-tab="10" role="button" aria-controls="elementor-tab-content-14710" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Ai-je des exemples de stratégie de contenus SEO ?</a></h3><div id="elementor-tab-content-14710" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-14710"><p>Bien sûr, j’ai des exemples de stratégies de contenu SEO que j’ai déjà mises en œuvre dans des stratégies SEO globales, des <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/">stratégies SXO</a></strong> ou des <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/">créations de sites vitrines WordPress</a></strong> :</p><ul><li><a href="https://vincent-moreau.com/" target="_blank" rel="noopener">Vincent Moreau</a></li><li><a href="https://vmcorporate.fr/" target="_blank" rel="noopener">VMcorporate</a></li><li><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/">Permis Maison</a></li><li><a href="https://www.gleduc.fr/" target="_blank" rel="noopener">Gleduc</a></li><li><a href="https://www.shrimp-delice.fr/" target="_blank" rel="noopener">Shrimp Delice </a></li><li><strong><a href="https://bernard-sperandio.fr/">Bernard Sperandio</a></strong></li><li>Etc.</li></ul></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-14711" class="elementor-tab-title" data-tab="11" role="button" aria-controls="elementor-tab-content-14711" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quel budget faut-il prévoir pour une stratégie de contenu SEO efficace ?</a></h3><div id="elementor-tab-content-14711" class="elementor-tab-content elementor-clearfix" data-tab="11" role="region" aria-labelledby="elementor-tab-title-14711"><p>Le <strong>budget nécessaire pour une stratégie de contenu SEO efficace </strong>varie fortement car il dépend de <b>trois facteurs principaux</b> :</p><ol start="1"><li><p><b>Le niveau de concurrence :</b> Plus votre secteur est compétitif, plus l’effort (<em>et donc le budget</em>) en recherche de mots-clés et en création de contenu de très haute qualité sera important.</p></li><li><p><b>L’ambition de croissance :</b> Visez-vous une amélioration douce ou une croissance rapide ? Plus les objectifs sont élevés, plus la quantité de contenu stratégique à produire rapidement augmentera le coût.</p></li><li><p><b>Le prestataire :</b> Les tarifs varient entre une grande agence, un <span style="color: #0000ff;"><strong><a style="color: #0000ff;" href="https://bernard-sperandio.fr/consultant-seo-freelance/">consultant freelance spécialisé</a></strong></span> ou un recrutement interne.</p></li></ol><p><b>✨ </b>Conseil : Voyez la stratégie de contenu SEO non pas comme une dépense, mais comme un <b>investissement durable</b>.</p><p>Un bon contenu continue de générer du trafic et des clients bien après sa création, réduisant votre dépendance aux dépenses publicitaires à long terme.</p><p><img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" decoding="async" class="emoji" role="img" draggable="false" data-src="https://s.w.org/images/core/emoji/16.0.1/svg/1f4c8.svg" alt="📈" loading="lazy" /> Mes prestations démarrent à partir de <strong>100 € HT </strong>par article.</p><p>💡 <strong>Le devis est gratuit, sans engagement, et adapté à votre activité.</strong></p><p><img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" decoding="async" class="emoji" role="img" draggable="false" data-src="https://s.w.org/images/core/emoji/16.0.1/svg/1f4a1.svg" alt="💡" loading="lazy" />Envie d’en savoir plus sur mes autres<strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/"> prestations SEO / SXO </a></strong>et leurs prix ? Ma page <strong><a href="https://bernard-sperandio.fr/mes-tarifs-seo/">Tarifs</a> </strong>vous attend.</p><p> </p></div></div></div></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4628427 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4628427" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69f4ee62" data-id="69f4ee62" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1b351e5 elementor-widget elementor-widget-heading" data-id="1b351e5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Vous souhaitez améliorer votre visibilité sur Google et attirer plus de prospects qualifiés grâce à une stratégie de contenu SEO efficace ?</h2></div></div><div class="elementor-element elementor-element-a52e12d elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button" data-id="a52e12d" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
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