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<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDIzIiBoZWlnaHQ9IjY4MiIgdmlld0JveD0iMCAwIDEwMjMgNjgyIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1023" height="682" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg" class="attachment-full size-full wp-image-84845" alt="Croissance du business" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business.jpg 1023w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/croissance-business-768x512.jpg 768w" data-sizes="(max-width: 1023px) 100vw, 1023px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-daf0cd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="daf0cd3" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6475e07" data-id="6475e07" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-1584a46 elementor-widget elementor-widget-menu-anchor" data-id="1584a46" data-element_type="widget" data-widget_type="menu-anchor.default"><div class="elementor-widget-container"><div class="elementor-menu-anchor" id="bernard"></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-1c7018b0 elementor-section-content-middle elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="1c7018b0" data-element_type="section"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-378fbdb9" data-id="378fbdb9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-7e04c6db elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e04c6db" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-366d2dc8" data-id="366d2dc8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-356f17c elementor-widget elementor-widget-counter" data-id="356f17c" data-element_type="widget" data-widget_type="counter.default"><div class="elementor-widget-container"><div class="elementor-counter"><div class="elementor-counter-title">Années d'expérience</div><div class="elementor-counter-number-wrapper">
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<span class="elementor-counter-number" data-duration="2000" data-to-value="123" data-from-value="1" data-delimiter=",">1</span>
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<span class="elementor-counter-number" data-duration="2000" data-to-value="100" data-from-value="1" data-delimiter=",">1</span>
<span class="elementor-counter-number-suffix">%</span></div></div></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-cb2870c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cb2870c" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-991b492" data-id="991b492" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5912e41 elementor-widget elementor-widget-heading" data-id="5912e41" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Bernard Sperandio - Consultant SEO local & SXO au service des TPE, artisans, commerçants, indépendants et professions libérales, partout en France.</h2></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-31d040ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31d040ee" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25dd1df3" data-id="25dd1df3" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-6ae9f0d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6ae9f0d1" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68c0b692" data-id="68c0b692" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6fab30f elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline" data-id="6fab30f" data-element_type="widget" data-settings="{"marker":"underline","highlighted_text":"Mes services SEO \/ SXO","headline_style":"highlight","loop":"yes","highlight_animation_duration":1200,"highlight_iteration_delay":8000}" data-widget_type="animated-headline.default"><div class="elementor-widget-container"><h2 class="elementor-headline">
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<span class="elementor-headline-dynamic-text elementor-headline-text-active">Mes services SEO / SXO</span>
</span></h2></div></div><div class="elementor-element elementor-element-11e12b24 elementor-widget elementor-widget-text-editor" data-id="11e12b24" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>👉 <strong>Vous avez le savoir-faire, je vous apporte la visibilité</strong>.</p><p>Mes services de <strong>référencement naturel (SEO)</strong> et d’<strong>optimisation de l’expérience utilisateur (UX</strong>) vous accompagnent pour développer une <strong>présence en ligne rentable</strong> et adaptée à votre budget.</p><p>Transformons ensemble votre <strong>site</strong> en un <strong>levier de croissance</strong> <strong>efficace et durable.</strong></p></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-dc41796 elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="dc41796" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd4b711" data-id="dd4b711" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-038b3a0 elementor-widget elementor-widget-heading" data-id="038b3a0" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Référencement local : Être trouvé localement sur Google</h3></div></div><div class="elementor-element elementor-element-1dfbe78 elementor-widget elementor-widget-text-editor" data-id="1dfbe78" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Imaginez</strong> : un client cherche un artisan, un commerce ou un service comme le vôtre, juste à deux pas de chez vous.</p><p>Il tape quelques mots sur Google… <strong>mais votre entreprise n’apparaît pas.</strong></p><p>Résultat : c’est votre concurrent qui décroche l’appel, le devis… et au final la vente.</p><p><strong>✨ Le référencement local change la donne</strong>.</p><p>J’optimise votre présence sur Google pour que votre entreprise apparaisse au moment précis où vos clients potentiels vous cherchent.</p><p><strong data-start="1443" data-end="1471">Les bénéfices concrets :</strong><br data-start="1471" data-end="1474"/>✅ Une visibilité maximale dans votre ville et vos environs.<br data-start="1528" data-end="1531"/>✅ Un trafic qualifié de clients locaux.<br data-start="1566" data-end="1569"/>✅ Une crédibilité renforcée grâce aux avis positifs.<br data-start="1616" data-end="1619"/>✅ Moins de dépenses publicitaires inutiles.</p><p>👉 <strong>Mon rôle</strong> : faire de votre <b>visibilité locale</b> un véritable <b>moteur de croissance et de fidélisation</b>.</p></div></div><div class="elementor-element elementor-element-2af9b06 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="2af9b06" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
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</a></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0b3c427" data-id="0b3c427" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3004ba2 elementor-widget elementor-widget-image" data-id="3004ba2" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMTY1IiBoZWlnaHQ9Ijg2OSIgdmlld0JveD0iMCAwIDExNjUgODY5Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1165" height="869" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local.jpg" class="attachment-full size-full wp-image-84604" alt="SEO local" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local.jpg 1165w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-300x224.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-1024x764.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-768x573.jpg 768w" data-sizes="(max-width: 1165px) 100vw, 1165px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3c5893c elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c5893c" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f9da03" data-id="5f9da03" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-980425f elementor-widget elementor-widget-image" data-id="980425f" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMjgwIiBoZWlnaHQ9Ijg1MyIgdmlld0JveD0iMCAwIDEyODAgODUzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1280" height="853" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu.jpg" class="attachment-full size-full wp-image-84605" alt="Rédaction contenu optimisé SEO" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu.jpg 1280w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu-1024x682.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/redaction-contenu-768x512.jpg 768w" data-sizes="(max-width: 1280px) 100vw, 1280px"/></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6400374" data-id="6400374" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-e467363 elementor-widget elementor-widget-heading" data-id="e467363" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Contenu SEO : Des textes qui séduisent Google et vos clients</h3></div></div><div class="elementor-element elementor-element-09eb731 elementor-widget elementor-widget-text-editor" data-id="09eb731" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="230" data-end="593"><strong>Imaginez</strong> : Vos visiteurs arrivent sur votre site, mais repartent en quelques secondes.<br data-start="949" data-end="952"/>Pourquoi ? Vos textes sont trop vagues, mal structurés, ou ne répondent pas vraiment à leurs besoins.</p><p data-start="230" data-end="593"><strong>✨ Le contenu SEO change la donne.</strong></p><p data-start="230" data-end="593">Je rédige ou j’optimise vos contenus sémantiques pour qu’ils séduisent Google et parlent vraiment à vos clients, avec des textes clairs et engageants qui améliorent votre visibilité et votre référencement naturel.</p><p data-start="230" data-end="593"><strong>Les résultats concrets :<br data-start="1389" data-end="1392"/>✅ </strong>Un meilleur positionnement sur Google.<br data-start="1428" data-end="1431"/>✅ Des visiteurs qui restent plus longtemps et lisent vos contenus.<br data-start="1492" data-end="1495"/>✅ Des messages clairs qui inspirent confiance.<br data-start="1536" data-end="1539"/>✅ Plus de contacts, de devis et de ventes.</p><p data-start="864" data-end="1028">👉 <strong>Mon rôle</strong> : transformer vos pages web en <strong data-start="1631" data-end="1652">aimants à clients</strong> grâce à un contenu sémantique efficace et humain.</p></div></div><div class="elementor-element elementor-element-a2560c9 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="a2560c9" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
<a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-de-contenu-seo/">
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</a></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-4aa947b elementor-section-height-min-height elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="4aa947b" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2eca129" data-id="2eca129" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-dc400e1 elementor-widget__width-inherit elementor-widget elementor-widget-heading" data-id="dc400e1" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">UX et conversion : Un site qui attire, rassure et transforme vos visiteurs en clients</h3></div></div><div class="elementor-element elementor-element-5016fd4 elementor-widget elementor-widget-text-editor" data-id="5016fd4" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><strong>Imaginez</strong> : un internaute arrive sur votre site. <br data-start="1821" data-end="1824"/>En quelques secondes, il décide s’il reste… ou s’il repart.</p><p>Si votre site est confus, lent ou difficile à parcourir, il doute — et part chez un concurrent.<br data-start="1982" data-end="1985"/>Mais si votre site <strong data-start="2004" data-end="2025">inspire confiance</strong>, <strong data-start="2027" data-end="2054">est agréable à naviguer</strong> et <strong data-start="2058" data-end="2088">met en valeur vos services</strong>, il reste, s’informe… et finit par vous contacter.</p><p><strong>✨ </strong>C’est ça, <strong data-start="2153" data-end="2188">l’UX (l’expérience utilisateur)</strong> : rendre la visite simple, fluide et rassurante.<br data-start="2237" data-end="2240"/>Associée à la <strong data-start="2254" data-end="2268">conversion</strong>, elle transforme un simple visiteur en <strong data-start="2308" data-end="2328">client potentiel</strong>.</p><p><strong data-start="2477" data-end="2505">Les bénéfices concrets :</strong><br data-start="2505" data-end="2508"/>✅ Un site agréable et rassurant.<br data-start="2536" data-end="2539"/>✅ Un parcours client fluide et intuitif.<br data-start="2575" data-end="2578"/>✅ Un taux de conversion amélioré.<br data-start="2607" data-end="2610"/>✅ Plus d’appels et de demandes de devis.</p><p>👉 <strong>Mon rôle </strong>: concevoir ou optimiser votre site pour qu’il <strong data-start="2716" data-end="2750">attire, rassure et convertisse</strong>, tout en reflétant le <strong data-start="2773" data-end="2794">professionnalisme</strong> de votre entreprise.</p></div></div><div class="elementor-element elementor-element-86ce6a1 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="86ce6a1" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
<a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/ux-et-conversion/">
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</a></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-994bb29" data-id="994bb29" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-fd20b45 elementor-widget elementor-widget-image" data-id="fd20b45" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMjgwIiBoZWlnaHQ9Ijg1MyIgdmlld0JveD0iMCAwIDEyODAgODUzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1280" height="853" data-src="https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur.jpg" class="attachment-full size-full wp-image-11435" alt="UX - Expérience Utilisateur" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur.jpg 1280w, https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur-1024x682.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2020/01/ux-experience-utilisateur-768x512.jpg 768w" data-sizes="(max-width: 1280px) 100vw, 1280px"/></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3be67a9 elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3be67a9" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0235cfc" data-id="0235cfc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-56a494d elementor-widget elementor-widget-image" data-id="56a494d" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDMwIiBoZWlnaHQ9IjYyOCIgdmlld0JveD0iMCAwIDEwMzAgNjI4Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBmaWxsPSIjY2ZkNGRiIi8+PC9zdmc+" loading="lazy" decoding="async" width="1030" height="628" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web.jpg" class="attachment-full size-full wp-image-84606" alt="Création site web" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web.jpg 1030w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web-300x183.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web-1024x624.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/creation-site-web-768x468.jpg 768w" data-sizes="(max-width: 1030px) 100vw, 1030px"/></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4350f22" data-id="4350f22" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4cf88ab elementor-widget elementor-widget-heading" data-id="4cf88ab" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Création de site clé en main : Une vitrine professionnelle pour attirer et convertir</h3></div></div><div class="elementor-element elementor-element-bb52dd6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="bb52dd6" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p data-start="309" data-end="679"><strong>Imaginez</strong> : un client potentiel entend parler de votre entreprise et vous recherche sur Google.</p><p data-start="131" data-end="281">S’il ne trouve rien, ou tombe sur un site vieillot, il doute… et passe à la concurrence.</p><p data-start="283" data-end="410">Mais un site <strong data-start="296" data-end="327">moderne, clair et rassurant</strong> retient son attention, met en valeur vos services et le pousse à vous contacter.</p><p data-start="412" data-end="596"><strong>✨ </strong>Un <strong>site clé en main</strong> n’est pas juste une vitrine : c’est un outil pour <strong data-start="482" data-end="545">attirer vos visiteurs et transformer leur intérêt en action</strong>, sans aucune compétence technique de votre part.</p><p data-start="2280" data-end="2391"><strong data-start="2393" data-end="2418">Ce que vous obtenez :</strong><br data-start="2418" data-end="2421"/>✅ Un site professionnel livré clé en main.<br data-start="2459" data-end="2462"/>✅ Optimisé pour Google et pensé pour l’UX dès le départ.<br data-start="2498" data-end="2501"/>✅ Rapide et responsive (mobile).<br data-start="2544" data-end="2547"/>✅ Formulaire de contact efficace.</p><p data-start="2280" data-end="2391">👉 <strong>Mon rôle :</strong> concevoir et livrer un site prêt à l’emploi, qui ne soit pas seulement joli, mais surtout un <strong data-start="2745" data-end="2813">véritable outil commercial pour attirer et convertir vos clients.</strong></p></div></div><div class="elementor-element elementor-element-799bfb1 elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="799bfb1" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
<a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/">
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</a></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-5c00e9dc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c00e9dc" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a195dae" data-id="3a195dae" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-25db0b30 elementor-widget elementor-widget-heading" data-id="25db0b30" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Votre métier : exceller dans votre savoir-faire.<br>
Le mien : le rendre visible et crédible en ligne.<br>
Faisons de votre site un véritable générateur de clients.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-65a570e elementor-section-height-min-height elementor-reverse-mobile elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="65a570e" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b1ae53" data-id="2b1ae53" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-ec6d254 elementor-widget elementor-widget-image" data-id="ec6d254" data-element_type="widget" data-settings="{"motion_fx_translateY_effect":"yes","motion_fx_translateY_direction":"negative","motion_fx_translateY_speed":{"unit":"px","size":"1","sizes":[]},"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container">
<img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3MDEiIGhlaWdodD0iNjgyIiB2aWV3Qm94PSIwIDAgNzAxIDY4MiI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="701" height="682" data-src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo.jpg" class="attachment-full size-full wp-image-85138" alt="Bernard Sperandio - Consultant SEO / SXO freelance - Douai - Lille - Hauts-de-France" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo.jpg 701w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo-300x292.jpg 300w" data-sizes="(max-width: 701px) 100vw, 701px"/></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60deeb4" data-id="60deeb4" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-c098989 elementor-widget elementor-widget-heading" data-id="c098989" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Bernard Sperandio : Votre partenaire SXO</h2></div></div><div class="elementor-element elementor-element-79b7d9b elementor-widget elementor-widget-text-editor" data-id="79b7d9b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p><b>Imaginez :</b> vous avez un vrai savoir-faire, des clients satisfaits… mais sur Google, votre entreprise reste <b>invisible</b>.</p><p>C’est la question qui m’a obsédé après plus de <strong>9 ans dans l’e-commerce</strong> : pourquoi certains sites apparaissent en première page, et d’autres jamais ?</p><p>Ma curiosité m’a conduit à plonger dans le référencement naturel. J’ai vite compris que le <b>SEO</b> n’était pas une astuce, mais un <b>métier de précision</b> qui demande méthode et rigueur.</p><p>Mais j’ai vite compris qu’un site visible, s’il est mal conçu, ne convertit pas.</p><p>C’est pourquoi je me suis spécialisé dans le <b>SXO</b> : l’alliance entre <b>SEO (être trouvé)</b> et <b>UX (donner confiance)</b>.</p><p>Ensemble, ils permettent d’<b>attirer des visiteurs</b> et de les <b>transformer en clients</b>.</p><p>👉 Aujourd’hui, j’accompagne les <strong>TPE, artisans,</strong> <strong>indépendants, commerçants </strong>et<strong> professions libérales,</strong> pour que leur site ne soit pas seulement présent sur Google, mais qu’il devienne un véritable <strong>levier de croissance et de nouveaux clients.</strong></p></div></div><div class="elementor-element elementor-element-eba564a elementor-mobile-align-center elementor-widget elementor-widget-button" data-id="eba564a" data-element_type="widget" data-widget_type="button.default"><div class="elementor-widget-container"><div class="elementor-button-wrapper">
<a class="elementor-button elementor-button-link elementor-size-md elementor-animation-grow" href="https://bernard-sperandio.fr/consultant-seo-freelance/">
<span class="elementor-button-content-wrapper">
<span class="elementor-button-icon">
<i aria-hidden="true" class="fas fa-arrow-right"></i> </span>
<span class="elementor-button-text">En savoir plus</span>
</span>
</a></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-39699f23 elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="39699f23" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c067b81" data-id="c067b81" data-element_type="column" data-settings="{"background_background":"classic","motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"1.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-44b5ddef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="44b5ddef" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50bb7908" data-id="50bb7908" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-3ab1a2ca elementor-widget elementor-widget-heading" data-id="3ab1a2ca" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Un interlocuteur unique</h3></div></div><div class="elementor-element elementor-element-5b82813e elementor-widget elementor-widget-text-editor" data-id="5b82813e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Pas d’agence impersonnelle : je suis votre <b>partenaire direct</b>, du début à la fin.</p></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52468aea" data-id="52468aea" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-59044a99 elementor-widget elementor-widget-heading" data-id="59044a99" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Une vraie flexibilité</h3></div></div><div class="elementor-element elementor-element-10256df2 elementor-widget elementor-widget-text-editor" data-id="10256df2" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p style="text-align: left">J’adapte mes services à vos <b>besoins réels</b>, sans engagement contraignant ni dépenses inutiles.</p></div></div></div></div></div></section><section class="elementor-section elementor-inner-section elementor-element elementor-element-4a89be2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a89be2b" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69c37d03" data-id="69c37d03" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2fda8e73 elementor-widget elementor-widget-heading" data-id="2fda8e73" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Des compétences certifiées</h3></div></div><div class="elementor-element elementor-element-553ecc5b elementor-widget elementor-widget-text-editor" data-id="553ecc5b" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p style="text-align: left">Formé et certifié (Google, Semrush), j’allie <b>SEO et UX</b> pour des <b>résultats concrets</b>.</p></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b734092" data-id="2b734092" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-23c31583 elementor-widget elementor-widget-heading" data-id="23c31583" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Votre réussite avant tout</h3></div></div><div class="elementor-element elementor-element-74f01492 elementor-widget elementor-widget-text-editor" data-id="74f01492" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p style="text-align: left">Mon objectif : construire une <b>collaboration durable</b> qui génère des <b>résultats tangibles</b>.</p></div></div></div></div></div></section></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-371237e1" data-id="371237e1" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4447b49a elementor-widget elementor-widget-heading" data-id="4447b49a" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Pourquoi me choisir ?</h2></div></div><div class="elementor-element elementor-element-fd4962b elementor-widget elementor-widget-heading" data-id="fd4962b" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Parce que vous méritez un accompagnement simple, clair et efficace, pensé pour les réalités d’une petite structure.</p></div></div><div class="elementor-element elementor-element-4f90d03 elementor-widget elementor-widget-heading" data-id="4f90d03" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">.</p></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-3c36f76 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="3c36f76" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4c3b6e0" data-id="4c3b6e0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cdbb997 elementor-widget elementor-widget-heading" data-id="cdbb997" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default"><a href="https://bernard-sperandio.fr/temoignages-client/">Témoignages clients</a></h2></div></div><div class="elementor-element elementor-element-d67d94a elementor-widget elementor-widget-heading" data-id="d67d94a" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Mes services, c’est Vous qui en parlez le mieux !</p></div></div></div></div><div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-8453a93" data-id="8453a93" data-element_type="column" data-settings="{"background_background":"classic"}"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4782422 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel" data-id="4782422" data-element_type="widget" data-settings="{"slides_to_scroll":"1","autoplay_speed":5300,"space_between":{"unit":"px","size":"","sizes":[]},"slides_per_view_tablet":"1","slides_per_view_mobile":"1","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"><div class="elementor-widget-container"><div class="elementor-swiper"><div class="elementor-main-swiper swiper" role="region" aria-roledescription="carousel" aria-label="Diapositives"><div class="swiper-wrapper"><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
" WOW 💪 Bernard est l'expert qu'il vous faut pour votre GMB et Référencement Local. Il est le meilleur 🎯🚀 "</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Francis V.</span><span class="elementor-testimonial__title">Laval (Québec)</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Un travail toujours de qualité, accompagné d'une excellente conscience professionnelle. C'est ce que j'ai apprécié dès nos premiers échanges, et trois ans plus tard, la constance est toujours au rendez-vous. C'est agréable de voir que l'on peut toujours croire en ce genre de professionnalisme. Allons de l'avant vers la deuxième étape ! Un grand merci en tout cas."</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Orient Danse</span><span class="elementor-testimonial__title">Pantin (93500)</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Super travail, précis et avec un raisonnement de travail minutieusement expliqué (un vrai bonus). Le résultat a été au-delà de mes attentes (recherche de mots clés en partant d'une page blanche, pour la mise en place d'une stratégie SEO et la création d'un site). Je recommande !!</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Damien T.</span><span class="elementor-testimonial__title">Paris</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
" j'ai fait appel aux services de Bernard pour qu'il audite mon site internet. Il m'a fourni un rapport très détaillé avec des explications mais compréhensible pour un néophyte comme moi. Je ne peux que le conseiller si vous voulez auditer votre site "</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Mourad C.</span><span class="elementor-testimonial__title">Lille</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
“ Bernard est très réactif, pédagogue et m’a donné de très bons conseils pour la configuration de mon site en création sous WordPress. Maintenant je n’ai plus qu’a les mettre en pratique avec mon développeur. "</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Vincent M.</span><span class="elementor-testimonial__title">Douai</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Travail très qualitatif et livré en avance, merci. Prestataire sérieux, arrangeant, impliqué et qui plus est sympathique. Je recommande à 100% et je ferais appel à vous de nouveau pour les prochains. Un grand merci pour votre efficacité!</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Christelle P.</span><span class="elementor-testimonial__title">Montpellier (34070)</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Parfait, je suis satisfait. Merci beaucoup ton temps accordé durant toute cette prestation.</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Nordine S.</span><span class="elementor-testimonial__title">Sens</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
L'audit que Bernard a fait sur notre site est tout simplement parfait . Ses conseils et ses explications m’ont étés d une aide précieuse je recommande ses services si vous souhaitez convertir sur votre site . Merci Bernard</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Anthony G.</span><span class="elementor-testimonial__title">Gournay-sur-Marne</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Merci Travail très professionnel et complet Je recommande Bernard fortement</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Nouredine R.</span><span class="elementor-testimonial__title">Marseille</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Merci beaucoup Bernard vos explications sont claires le travail très détaillé nous allons suivre vos recommandations +++</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Sylla B.</span><span class="elementor-testimonial__title">Bouloire</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Très bon travail de Bernard, je recommande fortement ! Il est compétent, et il recherche vraiment la satisfaction du client en nous faisant des critiques constructives.</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Samuel K.</span><span class="elementor-testimonial__title">Limeil-Brévannes </span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Merci beaucoup pour ce travail complet et spécifique ! Je n'hésiterais pas à refaire appel à vos services, merci pour votre réactivité et votre sympathie :))</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Maëva H.</span><span class="elementor-testimonial__title">St Gilles les Bains (97434)</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Bernard est très professionnel et m´a accompagné du début jusqu´à la fin de mon projet. Il m´a donné son point de vue et des pistes d´améliorations pour optimiser les mots de clefs. Je ferai à nouveau appel à lui!!</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Cédric S.</span><span class="elementor-testimonial__title">Suresnes</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Je suis très contente du travail de Bernard ! Le travail est complet, d’une expertise irréprochable et il a été très rapide. Je le recommande à 1000% et je referais appel à lui les yeux fermés. Merci beaucoup !</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Stacy M.</span><span class="elementor-testimonial__title">Virton (Belgique)</span></cite></div><div class="elementor-testimonial__footer"></div></div></div><div class="swiper-slide" role="group" aria-roledescription="slide"><div class="elementor-testimonial"><div class="elementor-testimonial__content"><div class="elementor-testimonial__text">
Excellent travail. Les délais ont été respectés. Sérieux, disponible et très professionnel. Je recommande vivement ce freelance pour vos missions. Il a même offert un service supérieur à celui qui était attendu.</div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Cyril C.</span><span class="elementor-testimonial__title">Casablanca (Maroc)</span></cite></div><div class="elementor-testimonial__footer"></div></div></div></div></div></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-20e8de40 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20e8de40" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57a07367" data-id="57a07367" data-element_type="column"><div class="elementor-widget-wrap"></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-352ed6e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="352ed6e5" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3349045a" data-id="3349045a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-2f7eb648 elementor-widget elementor-widget-heading" data-id="2f7eb648" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":0.5,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":50}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":0,"end":50}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">Derniers articles du blog</h2></div></div><div class="elementor-element elementor-element-f09f0d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="f09f0d2" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider">
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</span></div></div></div><div class="elementor-element elementor-element-7eb4a2f elementor-widget elementor-widget-heading" data-id="7eb4a2f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><p class="elementor-heading-title elementor-size-default">Actus, Conseils et Tutos sur le SEO, l'UX, le contenu IA et WordPress.</p></div></div><div class="elementor-element elementor-element-17c230ee elementor-widget elementor-widget-oew-blog-grid" data-id="17c230ee" data-element_type="widget" data-widget_type="oew-blog-grid.default"><div class="elementor-widget-container"><div class="oew-blog-grid clr match-height-grid" data-desktop-columns=3><article id="post-116233" class="oew-grid-entry clr post-116233 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media"><div class="oew-grid-inner clr"><div class="oew-grid-media clr"><a href="https://bernard-sperandio.fr/le-geo-est-il-le-seo-pour-l-ia/" title="Le GEO est‑il le SEO pour l’IA ?" class="oew-grid-img"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMjAwIiB2aWV3Qm94PSIwIDAgMzAwIDIwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="200" data-src="https://bernard-sperandio.fr/wp-content/uploads/2025/12/geo-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Le GEO est‑il le SEO pour l’IA ?" itemprop="image" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2025/12/geo-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/geo-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/geo-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/geo-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/geo.jpg 1920w" data-sizes="(max-width: 300px) 100vw, 300px"/>
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<a href="https://bernard-sperandio.fr/le-geo-est-il-le-seo-pour-l-ia/" title="Le GEO est‑il le SEO pour l’IA ?">Le GEO est‑il le SEO pour l’IA ?</a></h3><div class="oew-grid-excerpt clr">
Le web vit actuellement l’une de ses plus grandes révolutions. Après Google et le mobile-first, une nouvelle ère s’impose : celle des moteurs génératifs.Des intelligences artificielles comme ChatGPT, Gemini ou, Perplexity…</div></div><ul class="oew-grid-meta clr"><li class="meta-comments"><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/le-geo-est-il-le-seo-pour-l-ia/#respond" class="comments-link">0 commentaire</a></li></ul></div></article><article id="post-115998" class="oew-grid-entry clr post-115998 post type-post status-publish format-standard has-post-thumbnail hentry category-seo entry has-media"><div class="oew-grid-inner clr"><div class="oew-grid-media clr"><a href="https://bernard-sperandio.fr/content-pruning-strategie-seo-indispensable-en-2026/" title="Content Pruning : La stratégie SEO indispensable en 2026" class="oew-grid-img"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMjAwIiB2aWV3Qm94PSIwIDAgMzAwIDIwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="200" data-src="https://bernard-sperandio.fr/wp-content/uploads/2025/12/content-pruning-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Content Pruning : La stratégie SEO indispensable en 2026" itemprop="image" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2025/12/content-pruning-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/content-pruning-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/content-pruning-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/content-pruning-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2025/12/content-pruning.jpg 1920w" data-sizes="(max-width: 300px) 100vw, 300px"/>
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<a href="https://bernard-sperandio.fr/content-pruning-strategie-seo-indispensable-en-2026/" title="Content Pruning : La stratégie SEO indispensable en 2026">Content Pruning : La stratégie SEO indispensable en 2026</a></h3><div class="oew-grid-excerpt clr">
Vous publiez du contenu depuis des mois… voire des années.Votre site s’étoffe, votre blog grandit. Et pourtant, votre trafic stagne ou pire, diminue.La raison ?En 2026, Google ne récompense plus les…</div></div><ul class="oew-grid-meta clr"><li class="meta-comments"><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/content-pruning-strategie-seo-indispensable-en-2026/#respond" class="comments-link">0 commentaire</a></li></ul></div></article><article id="post-108553" class="oew-grid-entry clr post-108553 post type-post status-publish format-standard has-post-thumbnail hentry category-sxo entry has-media"><div class="oew-grid-inner clr"><div class="oew-grid-media clr"><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/" title="Étude de cas SXO : SEO + UX réussis pour Permis Maison !" class="oew-grid-img"><img data-lazyloaded="1" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMDAiIGhlaWdodD0iMjAwIiB2aWV3Qm94PSIwIDAgMzAwIDIwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==" loading="lazy" decoding="async" width="300" height="200" data-src="https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-300x200.jpg" class="attachment-medium size-medium wp-post-image" alt="Étude de cas SXO : SEO + UX réussis pour Permis Maison !" itemprop="image" data-srcset="https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-300x200.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-1024x683.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-768x512.jpg 768w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison-1536x1024.jpg 1536w, https://bernard-sperandio.fr/wp-content/uploads/2024/02/etude-de-cas-sxo-permis-maison.jpg 1920w" data-sizes="(max-width: 300px) 100vw, 300px"/>
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<a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/" title="Étude de cas SXO : SEO + UX réussis pour Permis Maison !">Étude de cas SXO : SEO + UX réussis pour Permis Maison !</a></h3><div class="oew-grid-excerpt clr">
Vous avez investi du temps et de l’argent dans votre site ou votre blog, mais les résultats ne suivent pas ?Votre trafic stagne, vos articles restent invisibles sur Google et vos…</div></div><ul class="oew-grid-meta clr"><li class="meta-comments"><i class="far fa-comments" aria-hidden="true" role="img"></i><a href="https://bernard-sperandio.fr/etude-de-cas-sxo-permis-maison/#respond" class="comments-link">0 commentaire</a></li></ul></div></article></div></div></div></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-772497dc elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="772497dc" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d032b2a" data-id="d032b2a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-266d3f65 elementor-widget elementor-widget-heading" data-id="266d3f65" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-default">FAQ SEO / SXO</h2></div></div><section class="elementor-section elementor-inner-section elementor-element elementor-element-1d636d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1d636d6" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4844195e" data-id="4844195e" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-546b93ce elementor-widget elementor-widget-toggle" data-id="546b93ce" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1411" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1411" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce que le SEO et pourquoi est-ce important pour une petite entreprise ?</a></h3><div id="elementor-tab-content-1411" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1411"><p>Acronyme de <strong><em>Search Engine Optimization</em></strong>, le <strong>SEO</strong>, appelé aussi <strong>référencement naturel</strong> ou <strong>référencement organique</strong>, consiste à optimiser votre site pour qu’il apparaisse dans les <strong>premiers résultats de Google.</strong></p><p>✨ Pour une TPE, un artisan, un commerçant ou un indépendant, c’est crucial : cela permet d’être trouvé par des clients proches de chez vous, sans payer de publicité en continu.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1412" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1412" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre le SEO et référencement local ?</a></h3><div id="elementor-tab-content-1412" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1412"><p>Le <strong>SEO</strong> vise à améliorer la visibilité globale de votre site.<br/>Le <strong>référencement local</strong>, également nommé <strong>SEO local</strong>, quant à lui, cible les recherches faites “près de chez moi” (e<em>x. électricien Lille</em>).</p><p>✨ C’est ce qui permet à votre site et à votre <strong>fiche Google</strong> d’apparaître quand un client cherche vos services dans votre ville.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1413" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1413" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Pourquoi mon site n’apparaît-il pas sur Google ?</a></h3><div id="elementor-tab-content-1413" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1413"><p><strong>Plusieurs raisons possibles</strong> : site récent, configuration technique incorrecte, absence d’optimisation SEO ou manque de contenu pertinent.</p><p>✨ Avec une analyse complète (<strong>audit SEO</strong>), je peux identifier et corriger ces blocages.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1414" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1414" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Pourquoi je ne propose pas de service d’audit SEO « seul ?</a></h3><div id="elementor-tab-content-1414" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1414"><p data-start="1601" data-end="1782">Les <strong>audits SEO</strong> isolés sont souvent des <strong data-start="1702" data-end="1735">rapports techniques complexes</strong> qui restent dans un tiroir.<br data-start="1763" data-end="1766"/><br/>Mon <strong>approche est différente</strong> et se déroule en 3 étapes :</p><ul data-start="1784" data-end="2049"><li data-start="1784" data-end="1854"><p data-start="1786" data-end="1854">✅ Analyser l’existant d’un point de vue technique (<em>SEO on-page)</em>.</p></li><li data-start="1855" data-end="1950"><p data-start="1857" data-end="1950">✅ Intégrer l’audit dans mes services : SEO local, contenu sémantique, UX).</p></li><li data-start="1951" data-end="2049"><p data-start="1953" data-end="2049">✅ Transformer le diagnostic en <strong data-start="1984" data-end="2019">actions concrètes et mesurables</strong> pour des résultats rapides.</p></li></ul></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1415" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1415" aria-expanded="false">
<span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true">
<span class="elementor-toggle-icon-closed"><i class="fas fa-arrow-down"></i></span>
<span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-arrow-up"></i></span>
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<a class="elementor-toggle-title" tabindex="0">Combien de temps faut-il pour voir des résultats en SEO ?</a></h3><div id="elementor-tab-content-1415" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1415"><p>Les premiers effets apparaissent <strong data-start="2151" data-end="2165">2 à 6 mois</strong> après optimisation.</p><p>✨ Avec un site et des contenus régulièrement améliorés, votre visibilité et vos clients continuent de croître sur le long terme.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1416" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-1416" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Le SEO est-il plus rentable que la publicité en ligne ?</a></h3><div id="elementor-tab-content-1416" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1416"><p>La <strong>publicité en ligne</strong> (annonces <strong><em>Google Ads</em></strong>) sur le <strong>moteur de recherche Google</strong> apporte des résultats rapides, mais elle ne fonctionne que tant que vous continuez à payer. <br/>Dès que vous arrêtez, votre visibilité disparaît.</p><p>✨ Le <strong>SEO</strong> demande un peu de temps mais <strong>construit une visibilité durable et gratuite sur le long terme.</strong></p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1417" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-1417" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce qu’un contenu SEO et pourquoi est-ce crucial pour mon site ?</a></h3><div id="elementor-tab-content-1417" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1417"><p>Un <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://bernard-sperandio.fr/etude-de-cas-seo-creation-contenu-seo/"><strong data-start="3008" data-end="3023">contenu SEO</strong></a></span> est pensé pour répondre aux questions de vos clients et compris par <strong>Google</strong>.</p><p>Il attire le <strong>bon trafic</strong> et augmente les chances de <strong data-start="3151" data-end="3191">transformer vos visiteurs en clients</strong>.</p><p>✨ En clair : c’est le carburant qui fait avancer votre site sur <strong>Google</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1418" class="elementor-tab-title" data-tab="8" role="button" aria-controls="elementor-tab-content-1418" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Comment créer des contenus qui intéressent à la fois Google et mes clients ?</a></h3><div id="elementor-tab-content-1418" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1418"><p>En rédigeant des textes <strong data-start="3307" data-end="3368">clairs, structurés, pertinents et centrés sur vos clients</strong>, tout en intégrant les mots-clés recherchés pour votre activité.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1419" class="elementor-tab-title" data-tab="9" role="button" aria-controls="elementor-tab-content-1419" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Dois-je publier régulièrement du nouveau contenu pour améliorer mon référencement ?</a></h3><div id="elementor-tab-content-1419" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1419"><p><strong>Oui</strong>. Google valorise les sites actifs et pertinents.</p><p>Publier régulièrement du contenu sémantique <strong data-start="3617" data-end="3650">améliore votre positionnement</strong> et attire un <strong data-start="3664" data-end="3683">trafic qualifié</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-14110" class="elementor-tab-title" data-tab="10" role="button" aria-controls="elementor-tab-content-14110" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Faut-il que je crée le contenu moi-même ou pouvez-vous le faire ?</a></h3><div id="elementor-tab-content-14110" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-14110"><p>Je peux vous accompagner pour <strong data-start="3794" data-end="3829">créer ou optimiser vos contenus sémantiques</strong>, afin qu’ils soient clairs pour vos visiteurs et optimisés pour Google.</p><p>Vous pouvez également publier vos propres articles ou actualités si vous le souhaitez.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-14111" class="elementor-tab-title" data-tab="11" role="button" aria-controls="elementor-tab-content-14111" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre un site vitrine et un site optimisé pour le SEO ?</a></h3><div id="elementor-tab-content-14111" class="elementor-tab-content elementor-clearfix" data-tab="11" role="region" aria-labelledby="elementor-tab-title-14111"><p>Un site vitrine “classique” se contente de présenter votre activité. <br/>Un <strong>site optimisé SEO</strong> est pensé pour être trouvé sur Google, rassurer vos visiteurs et les transformer en clients.</p></div></div></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-685aac54" data-id="685aac54" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-768b2196 elementor-widget elementor-widget-toggle" data-id="768b2196" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1981" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1981" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce que le SXO (SEO + UX) ?</a></h3><div id="elementor-tab-content-1981" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1981"><p>Acronyme de <strong><em>Search eXperience Optimization</em></strong>, le <strong>SXO</strong> attire les visiteurs qualifiés (SEO), leur propose une <strong data-start="6849" data-end="6884">expérience fluide et rassurante</strong> (UX), et les guide vers une action concrète : appel, devis ou achat.</p><p>✨ Résultat : <strong>plus de</strong> <strong data-start="6975" data-end="7028">clients et un site qui travaille pour vous 24h/24</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1982" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1982" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce que l’expérience utilisateur (UX) et pourquoi est-ce importante pour mon site ?</a></h3><div id="elementor-tab-content-1982" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1982"><p>L’UX (<strong data-start="4113" data-end="4132">User eXperience</strong>) concerne tout ce qui rend votre site <strong data-start="4171" data-end="4204">agréable et facile à utiliser</strong>.</p><p>✨ Un site clair et intuitif augmente la <strong data-start="4246" data-end="4259">confiance</strong> et la <strong data-start="4266" data-end="4305">conversion des visiteurs en clients</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1983" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1983" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Comment savoir si mon site est facile à utiliser pour mes clients ?</a></h3><div id="elementor-tab-content-1983" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1983"><p>Un site facile à utiliser est <strong data-start="4418" data-end="4452">rapide, clair, mobile-friendly</strong> et guide le visiteur vers l’action souhaitée : appel, devis ou achat.</p><p>Je peux analyser votre site et proposer des améliorations concrètes.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1984" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1984" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quels éléments du site influencent le plus la conversion des visiteurs en clients ?</a></h3><div id="elementor-tab-content-1984" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1984"><p>Les informations claires, un design rassurant, une navigation fluide, des boutons d’action visibles et une vitesse de chargement rapide.</p><p>Ces éléments donnent <strong>confiance</strong> et incitent vos visiteurs à <strong>passer à l’action</strong> (<em>appel, devis, achat</em>).</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1985" class="elementor-tab-title" data-tab="5" role="button" aria-controls="elementor-tab-content-1985" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Dois-je refaire entièrement mon site pour améliorer mon SEO ?</a></h3><div id="elementor-tab-content-1985" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1985"><p data-start="217" data-end="341"><strong>Pas forcément</strong>. Dans beaucoup de cas, <strong data-start="256" data-end="304">il est possible d’optimiser un site existant</strong> sans repartir de zéro.<br data-start="327" data-end="330"/>On peut :</p><ul data-start="342" data-end="475"><li data-start="342" data-end="391"><p data-start="344" data-end="391">améliorer la <strong data-start="357" data-end="370">structure</strong> et la <strong data-start="377" data-end="388">vitesse</strong>,</p></li><li data-start="392" data-end="435"><p data-start="394" data-end="435">enrichir et optimiser les <strong data-start="420" data-end="432">contenus</strong>,</p></li><li data-start="436" data-end="475"><p data-start="438" data-end="475">renforcer la <strong data-start="451" data-end="472">visibilité locale</strong>.</p></li></ul><p data-start="477" data-end="658">En revanche, si votre site est très ancien, mal conçu techniquement ou <strong data-start="548" data-end="574">non adapté aux mobiles</strong>, une <strong data-start="580" data-end="600">refonte complète</strong> peut être plus rentable à long terme.</p><p data-start="477" data-end="658">Les avantages sont réels :</p><ul data-start="659" data-end="767"><li data-start="659" data-end="691"><p data-start="661" data-end="691">Un design moderne et attractif,</p></li><li data-start="692" data-end="732"><p data-start="694" data-end="732">Une ergonomie claire pour vos visiteurs,</p></li><li data-start="733" data-end="767"><p data-start="735" data-end="767">Le SEO intégré dès la conception.</p></li></ul><p data-start="769" data-end="1052">👉 Mon rôle : <strong data-start="783" data-end="810">évaluer votre situation</strong>.<br data-start="811" data-end="814"/>Si une optimisation suffit, c’est la solution privilégiée pour limiter vos coûts.<br data-start="895" data-end="898"/>Si une refonte est nécessaire, je vous accompagne pour créer un site <strong data-start="967" data-end="1002">visible, crédible et performant</strong>, pensé pour attirer et convertir vos visiteurs.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1986" class="elementor-tab-title" data-tab="6" role="button" aria-controls="elementor-tab-content-1986" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Mon site doit-il être responsive pour le SEO et l’UX ?</a></h3><div id="elementor-tab-content-1986" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1986"><p>Oui. La majorité des <strong>recherches locales</strong> se font sur smartphone.</p><p>✨ Un <strong>site responsive</strong> améliore <strong data-start="4971" data-end="4999">l’expérience utilisateur</strong> et le <strong data-start="5006" data-end="5035">positionnement sur Google</strong>.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1987" class="elementor-tab-title" data-tab="7" role="button" aria-controls="elementor-tab-content-1987" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Qu’est-ce qu’un site « clé en main » ?</a></h3><div id="elementor-tab-content-1987" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1987"><p>Un <a href="https://bernard-sperandio.fr/mes-prestations-seo/creation-site-wordpress/"><strong>site clé en main</strong> </a>est <strong data-start="5155" data-end="5195">entièrement conçu et prêt à l’emploi</strong>. Vous n’avez pas à vous soucier de la technique : design, contenu, SEO et ergonomie sont pensés pour vos clients.</p><p>Il est <strong data-start="5319" data-end="5357">fonctionnel, attractif et optimisé</strong> pour être visible sur Google et convertir vos visiteurs, tout en restant facile à gérer par vous-même.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1988" class="elementor-tab-title" data-tab="8" role="button" aria-controls="elementor-tab-content-1988" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Mon site sera-t-il optimisé pour Google dès sa création ?</a></h3><div id="elementor-tab-content-1988" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1988"><p><strong>Oui</strong>. Chaque site que je crée est pensé dès le départ pour le <strong>SEO</strong> et l’<strong>UX</strong> afin d’attirer du trafic qualifié et maximiser la conversion.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-1989" class="elementor-tab-title" data-tab="9" role="button" aria-controls="elementor-tab-content-1989" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Dois-je avoir des connaissances techniques pour gérer mon site après sa création ?</a></h3><div id="elementor-tab-content-1989" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1989"><p>Non. L’interface est intuitive : vous pouvez modifier vos textes, ajouter des photos ou publier des actualités facilement.</p><p>Si vous préférez, je peux gérer la <strong>gestion</strong> et <strong data-start="5919" data-end="5954">les mises à jour</strong> pour vous.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-19810" class="elementor-tab-title" data-tab="10" role="button" aria-controls="elementor-tab-content-19810" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Combien de temps pour créer un site vitrine prêt à l’usage ?</a></h3><div id="elementor-tab-content-19810" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-19810"><p>Généralement entre <strong>6 et 8 semaines</strong>, selon le nombre de pages et les fonctionnalités souhaitées.</p><p>Chaque étape est planifiée pour que vous puissiez suivre son avancement.</p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-19811" class="elementor-tab-title" data-tab="11" role="button" aria-controls="elementor-tab-content-19811" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Quel est le coût moyen pour un site professionnel optimisé pour le SEO et l’UX ?</a></h3><div id="elementor-tab-content-19811" class="elementor-tab-content elementor-clearfix" data-tab="11" role="region" aria-labelledby="elementor-tab-title-19811"><p>Le prix dépend de vos besoins : nombre de pages, fonctionnalités et contenu.</p><p>Mon approche est adaptée aux TPE, avec un <strong data-start="6396" data-end="6445">investissement clair, transparent et rentable</strong> pour votre entreprise.</p><p>💡Envie d’en savoir plus sur mes <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/">prestations SEO / SXO </a></strong>et leurs prix ? Ma page <strong><a href="https://bernard-sperandio.fr/mes-tarifs-seo/">Tarifs</a> </strong>vous attend.</p><p><strong>👉 N’hésitez pas à me contacter, mes devis sont gratuits et personnalisés.</strong></p></div></div><div class="elementor-toggle-item"><h3 id="elementor-tab-title-19812" class="elementor-tab-title" data-tab="12" role="button" aria-controls="elementor-tab-content-19812" aria-expanded="false">
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<a class="elementor-toggle-title" tabindex="0">Travaillez-vous uniquement avec des entreprises locales ?</a></h3><div id="elementor-tab-content-19812" class="elementor-tab-content elementor-clearfix" data-tab="12" role="region" aria-labelledby="elementor-tab-title-19812"><p><strong>Non</strong>. Je suis basé à <strong><a href="https://bernard-sperandio.fr/consultant-seo-douai/">Douai </a></strong>dans les <strong>Hauts-de-France</strong>, mais j’accompagne les <strong data-start="6631" data-end="6682">TPE, artisans, indépendants et professions libérales </strong>à<strong data-start="6631" data-end="6682"><a href="https://bernard-sperandio.fr/consultant-seo-lille/"> Lille</a>, <a href="https://bernard-sperandio.fr/consultant-seo-arras/">Arras</a>, <a href="https://bernard-sperandio.fr/consultant-seo-cambrai/">Cambrai</a>, <a href="https://bernard-sperandio.fr/consultant-seo-lens/">Lens</a>, <a href="https://bernard-sperandio.fr/consultant-seo-valenciennes/">Valenciennes</a> mais aussi partout en France</strong> et <strong>DOM-TOM</strong> grâce aux outils en ligne.</p><p>👷♂️ <strong>TPE et artisans</strong> : coiffeurs, électriciens, garagistes, menuisiers, peintres, plombiers…</p><p>🧘 <strong>Indépendants</strong> : coachs, consultants, freelances, naturopathes, sophrologues, thérapeutes…</p><p>🏪 <strong>PME locales</strong> : boutiques physiques, e-commerces de niche, restaurants, services B2B, traiteurs…</p><p>⚖️ <strong>Professions libérales</strong> : architectes, avocats, experts-comptables, kinésithérapeutes, ostéopathes…</p></div></div></div></div></div></div></div></div></section></div></div></div></section><section class="elementor-section elementor-top-section elementor-element elementor-element-6c68edce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c68edce" data-element_type="section" data-settings="{"background_background":"classic","shape_divider_top":"tilt"}"><div class="elementor-background-overlay"></div><div class="elementor-shape elementor-shape-top" aria-hidden="true" data-negative="false">
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