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<h2 class="elementor-heading-title elementor-size-default">Bernard Sperandio - Consultant SEO / SXO - Douai (Hauts-de-France)</h2> </div>
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<span class="elementor-headline-dynamic-text elementor-headline-text-active">Mes services SEO / SXO</span>
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<p>Mes services de <strong>référencement naturel</strong> et d’optimisation de l’<strong>expérience utilisateur</strong> sont personnalisés pour répondre à vos besoins et vous aider à <strong>accélérer votre croissance en ligne</strong>.</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">SEO</h3> </div>
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<p><strong>Vous souhaitez augmenter le trafic de votre site web et générer plus de leads qualifiés ? Le SEO est la solution !</strong></p><p>Le SEO, également connu sous le nom de <strong>référencement naturel</strong>, est un élément indispensable de votre stratégie de marketing digital qui vous aidera à :</p><ul><li>Optimiser la visibilité de votre site web.</li><li>Générer du trafic naturel qualifié.</li><li>Réduire vos dépenses publicitaires.</li><li>Surpasser vos concurrents online.</li><li>Renforcer votre crédibilité et votre autorité.</li><li>Etc.</li></ul><blockquote><p>Le SEO est un investissement stratégique à long terme qui peut générer un ROI considérable.</p></blockquote><p>En tant que <b>spécialiste en référencement naturel</b>, je vais réaliser un <strong>audit SEO approfondi</strong> pour concevoir une <b>stratégie SEO sur mesure </b>qui améliorera votre classement dans Google, boostera votre trafic organique et générera des leads qualifiés. </p> </div>
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<h3 class="elementor-heading-title elementor-size-default">SEO local</h3> </div>
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<p><strong>Vous êtes propriétaire d’une entreprise locale ? Vous souhaitez attirer plus de clients locaux ? Le SEO local est la solution !</strong></p><p>Le <strong>SEO local</strong>, ou <strong>référencement naturel local</strong>, est un ensemble de techniques qui permettent d’améliorer le classement de votre site web dans les résultats de recherche locaux de Google.</p><blockquote><p>46% des recherches effectuées sur Google sont locales.</p></blockquote><p>Les <strong>avantages de votre optimisation du référencement local</strong> sont nombreux et vous apporteront un réel avantage concurrentiel, notamment une :</p><ul><li>Visibilité locale en ligne renforcée.</li><li>Augmentation significative du trafic qualifié.</li><li>Autorité et une notoriété accrues pour votre entreprise.</li><li>Fidélisation de la clientèle.</li><li>Confiance renforcée grâce aux avis locaux.</li><li>Amélioration du taux de conversion et du chiffre d’affaires.</li><li>Réduction des coûts publicitaires online et offline.</li></ul><blockquote><p>Le SEO local est un investissement stratégique à moyen terme qui peut générer un ROI considérable.</p></blockquote><p>En tant que <strong>spécialiste en référencement local</strong>, je vais réaliser un <strong>audit SEO local</strong> complet afin de créer une <strong>stratégie de référencement local</strong> <strong>personnalisée</strong> qui maximisera la visibilité de votre site web et de votre fiche <strong>Google My Business</strong>. </p> </div>
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<img loading="lazy" decoding="async" width="1165" height="869" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local.jpg" class="attachment-full size-full wp-image-84604" alt="SEO local" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local.jpg 1165w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-300x224.jpg 300w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-1024x764.jpg 1024w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/seo-local-768x573.jpg 768w" sizes="(max-width: 1165px) 100vw, 1165px" /> </div>
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<h3 class="elementor-heading-title elementor-size-default">Contenu optimisé SEO</h3> </div>
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<p><b>Vous avez investi beaucoup de temps et d’argent dans la création de votre site web ou de votre boutique en ligne, mais vous n’obtenez pas les résultats escomptés ?</b></p><p>Votre site peine à se positionner favorablement sur Google, à attirer du trafic qualifié, et à convertir vos visiteurs en clients ?</p><p>La raison en est simple : votre <strong>contenu n’est pas optimisé pour le référencement SEO</strong>.</p><blockquote><p>Le contenu est roi, mais l’optimisation sémantique SEO est l’empereur !</p></blockquote><p>Un contenu optimisé pour le SEO est un contenu de qualité qui répond aux besoins des internautes et qui est facile à comprendre pour les moteurs de recherche. <br />Il doit :</p><ul><li>Cibler votre public cible (<em>persona</em>).</li><li>Répondre à l’intention de recherche derrière chaque requête.</li><li>Comprendre les mots-clés SEO (<em>principaux, secondaires, longue traîne et LSI</em>).</li><li>Apporter de la valeur ajoutée, de l’originalité, de la pertinence et de la qualité à la fois sur le fond et sur la forme. </li><li><p>Être parfaitement compréhensible aux yeux de Google (<em>SEO On-Page)</em>.</p></li></ul><blockquote><p>Le contenu SEO est la pierre angulaire de votre référencement naturel.</p></blockquote><p>En tant que <strong>spécialiste en stratégie de contenu SEO</strong>, je vais créer ou optimiser votre contenu existant de manière à répondre à ces critères.</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">UX (Expérience utilisateur)</h3> </div>
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<p class="query-text ng-tns-c3497071343-131 ng-star-inserted" dir="ltr"><strong>Êtes-vous frustré par le fait que votre site e-commerce ne convertit pas vos visiteurs en clients ?</strong></p><p>La cause en est simple : l<strong>‘UX de votre site n’est pas optimisée</strong>.</p><blockquote><p>L’esthétique d’un site internet est importante, mais sans conversion, cela ne sert à rien !</p></blockquote><p>L’UX, ou <strong>expérience utilisateur</strong>, est la façon dont les visiteurs interagissent avec votre site web. <br />Si votre UX n’est pas optimale, vos visiteurs auront du mal à trouver ce qu’ils recherchent et à effectuer les actions souhaitées, comme ajouter des produits à leur panier et passer commande.</p><p>Les <strong>bénéfices de l’optimisation de l’expérience utilisateur </strong>sur votre site sont nombreux, notamment une :</p><ul><li>Optimisation de votre taux de conversion (<em>CRO</em>).</li><li>Augmentation du temps passé sur votre site.</li><li>Amélioration du parcours utilisateur.</li><li>Augmentation de votre taux de clics (<em>CTR</em>).</li><li>Réduction de votre taux de rebond.</li><li>Réduction du support client. </li><li>Augmentation de la fidélité de vos clients.</li><li>Amélioration de l’e-réputation de votre entreprise.</li></ul><blockquote><p>Avoir un site internet c’est bien, mais avoir un site visible c’est mieux, et avoir un site qui convertit c’est encore mieux !</p></blockquote><p>En tant que <b>spécialiste en référencement naturel et de l’expérience utilisateur</b>, je vais réaliser un <strong>audit SXO approfondi</strong> pour concevoir une <b>stratégie SXO sur mesure </b>qui améliorera votre classement dans Google, attirera des leads qualifiés et boostera vos conversions.</p> </div>
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<p class="query-text ng-tns-c3497071343-203 ng-star-inserted" dir="ltr"><strong>Vous souhaitez avoir une présence en ligne qui vous permette de vous démarquer de la concurrence et de gagner de nouveaux clients ?<br /></strong><strong>Alors, vous avez besoin d’un site vitrine !</strong></p><p class="query-text ng-tns-c3497071343-191 ng-star-inserted" dir="ltr">Un site vitrine vous permettra, en tant qu’entrepreneur indépendant ou petite entreprise de présenter votre activité, vos produits ou vos services de manière professionnelle et attrayante.</p><p>Votre site vitrine WordPress, qui sera un véritable reflet de l’<strong>image de votre entreprise</strong>, sera :</p><ul><li><strong>Conçu sur mesure</strong> en tenant compte de vos besoins et de vos objectifs spécifiques.</li><li><strong>Optimisé pour le référencement naturel (<em>SEO</em>)</strong> afin d’être bien positionné dans les résultats de Google.</li><li><strong>Optimisé pour le contenu SEO</strong> afin d’attirer un trafic qualifié et de répondre aux attentes de l’algorithme de Google.</li><li><strong>Optimisé pour les conversions</strong>, en mettant l’accent sur l’expérience utilisateur (<em>UX</em>). </li></ul><blockquote><p>Un site vitrine est la carte de visite de votre entreprise en ligne.</p></blockquote><p>Avec mes compétences en <strong>création de sites vitrines sous WordPress </strong>et en<strong> SXO</strong>, je suis prêt à transformer votre vision en réalité en concevant un<strong> site vitrine sur mesure</strong> qui attirera de nouveaux clients et vous démarquera de la concurrence.</p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Tarif audit SEO</h2> </div>
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<p><strong>Vous souhaitez améliorer votre visibilité sur les moteurs de recherche ? Un audit SEO est la solution !</strong></p><p style="text-align: left;">Un <b>audit SEO</b>, ou <b>audit de référencement,</b> est l’outil indispensable pour comprendre rapidement les raisons qui empêchent vos pages web de figurer parmi les premiers résultats des moteurs de recherche.</p><p style="text-align: left;">Cette analyse permettra :</p><ul><li style="text-align: left;">D’évaluer l’<strong>état de santé de votre site internet</strong> sur les plans technique, structurel, éditorial, ergonomique et concurrentiel.</li><li style="text-align: left;">De mettre en place une stratégie SEO efficace.</li></ul><blockquote><p style="text-align: left;">Un audit SEO est l’investissement le plus rentable que vous pouvez faire pour votre site web.</p></blockquote><p style="text-align: left;">Il n’y a pas de tarifs standard en matière de référencement naturel car chaque <strong>projet SEO est unique</strong>.</p><p style="text-align: left;">Toutefois, en qualité de spécialiste en référencement SEO, j’ai élaboré<strong> trois forfaits d’audit SEO sur mesure</strong>, adaptés à vos besoins et à votre budget.</p> </div>
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<img loading="lazy" decoding="async" width="701" height="682" src="https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo.jpg" class="attachment-full size-full wp-image-85138" alt="Bernard Sperandio - Consultant SEO / SXO freelance - Douai - Lille - Hauts-de-France" srcset="https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo.jpg 701w, https://bernard-sperandio.fr/wp-content/uploads/2023/05/bernard-sperandio-consultant-sxo-300x292.jpg 300w" sizes="(max-width: 701px) 100vw, 701px" /> </div>
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<div class="elementor-element elementor-element-c098989 elementor-widget elementor-widget-heading" data-id="c098989" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":"0.5","sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":"0","end":"50"}},"motion_fx_devices":["desktop","mobile"],"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="heading.default">
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<h2 class="elementor-heading-title elementor-size-default">Qui suis-je ?</h2> </div>
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<p data-sourcepos="21:3-21:98"><strong>Vous souhaitez améliorer votre visibilité sur Google et augmenter vos conversions en ligne ? </strong><strong>Je peux vous aider !</strong></p><p>Je suis <strong>Bernard Sperandio, un</strong> <strong>freelance SEO / SXO </strong>résidant à <strong>Douai</strong>, une commune proche de <strong>Lille</strong>, dans la région <strong>Nord-Pas-de-Calais (59,62)</strong>.</p><blockquote><p><strong>Mes compétences portent sur le référencement naturel (SEO) et l’expérience utilisateur (UX).</strong></p></blockquote><p><strong>Depuis 2019</strong>, j’accompagne mes clients, principalement des TPE et des indépendants, <strong>pour qu’ils atteignent leurs objectifs commerciaux</strong> en élaborant des <strong>stratégies SXO</strong> (SEO+ UX) <strong>sur mesure</strong>.</p><p>J’ai déjà aidé de nombreuses entreprises à améliorer leur visibilité sur Google et à augmenter leurs conversions en ligne.</p><p>Mon <strong>approche 100% en ligne</strong> vous permet de profiter des mes services <strong>de manière simple, efficace et économique</strong>, peu importe où vous vous trouvez.</p><blockquote><p>Mes <strong>clients</strong> sont au cœur de mon métier et je considère chacun d’eux comme un <strong>partenaire</strong>, avec qui j’établis une relation de confiance et de collaboration à long terme.</p></blockquote> </div>
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<span class="elementor-button-text">En savoir plus</span>
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</section>
<section class="elementor-section elementor-top-section elementor-element elementor-element-39699f23 elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="39699f23" data-element_type="section" data-settings="{"background_background":"classic"}">
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<h3 class="elementor-heading-title elementor-size-default">Unicité</h3> </div>
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<p>Je suis votre interlocuteur privilégié pour une collaboration suivie et cohérente.</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Flexibilité</h3> </div>
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<p style="text-align: left;">Je m’adapte à vos besoins spécifiques de manière rentable et sans engagement de durée.</p> </div>
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</section>
<section class="elementor-section elementor-inner-section elementor-element elementor-element-4a89be2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a89be2b" data-element_type="section">
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<h3 class="elementor-heading-title elementor-size-default">Certifications</h3> </div>
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<p style="text-align: left;">Mes connaissances avancées en SXO (SEO + UX) sont appuyées par mes certifications Google et Semrush.</p> </div>
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<h3 class="elementor-heading-title elementor-size-default">Satisfaction</h3> </div>
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<p style="text-align: left;">Votre satisfaction est ma priorité absolue.</p> </div>
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<h2 class="elementor-heading-title elementor-size-default">Pourquoi me choisir ?</h2> </div>
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<p class="elementor-heading-title elementor-size-default">Mes 7 années d'expérience dans le secteur de l'E-commerce, associées à une expertise approfondie en tant que consultant SEO et UX depuis 4 ans, sont la garantie d'un service de qualité à un tarif compétitif. </p> </div>
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<p class="elementor-heading-title elementor-size-default">.</p> </div>
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<h2 class="elementor-heading-title elementor-size-default"><a href="https://bernard-sperandio.fr/temoignages-client/">Témoignages clients</a></h2> </div>
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<p class="elementor-heading-title elementor-size-default">Mes services, c’est Vous qui en parlez le mieux !</p> </div>
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<div class="elementor-element elementor-element-4782422 elementor-testimonial--layout-image_left elementor-testimonial--align-left elementor-testimonial--skin-default elementor-widget elementor-widget-testimonial-carousel" data-id="4782422" data-element_type="widget" data-settings="{"slides_to_scroll":"1","autoplay_speed":5300,"space_between":{"unit":"px","size":"","sizes":[]},"slides_per_view_tablet":"1","slides_per_view_mobile":"1","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet":{"unit":"px","size":10,"sizes":[]},"space_between_mobile":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default">
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" WOW 💪 Bernard est l'expert qu'il vous faut pour votre GMB et Référencement Local. Il est le meilleur 🎯🚀 " </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Francis V.</span><span class="elementor-testimonial__title">Laval (Québec)</span></cite> </div>
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Un travail toujours de qualité, accompagné d'une excellente conscience professionnelle. C'est ce que j'ai apprécié dès nos premiers échanges, et trois ans plus tard, la constance est toujours au rendez-vous. C'est agréable de voir que l'on peut toujours croire en ce genre de professionnalisme. Allons de l'avant vers la deuxième étape ! Un grand merci en tout cas." </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Orient Danse</span><span class="elementor-testimonial__title">Pantin (93500)</span></cite> </div>
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Super travail, précis et avec un raisonnement de travail minutieusement expliqué (un vrai bonus). Le résultat a été au-delà de mes attentes (recherche de mots clés en partant d'une page blanche, pour la mise en place d'une stratégie SEO et la création d'un site). Je recommande !! </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Damien T.</span><span class="elementor-testimonial__title">Paris</span></cite> </div>
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" j'ai fait appel aux services de Bernard pour qu'il audite mon site internet. Il m'a fourni un rapport très détaillé avec des explications mais compréhensible pour un néophyte comme moi. Je ne peux que le conseiller si vous voulez auditer votre site " </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Mourad C.</span><span class="elementor-testimonial__title">Lille</span></cite> </div>
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“ Bernard est très réactif, pédagogue et m’a donné de très bons conseils pour la configuration de mon site en création sous WordPress. Maintenant je n’ai plus qu’a les mettre en pratique avec mon développeur. " </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Vincent M.</span><span class="elementor-testimonial__title">Douai</span></cite> </div>
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Travail très qualitatif et livré en avance, merci. Prestataire sérieux, arrangeant, impliqué et qui plus est sympathique. Je recommande à 100% et je ferais appel à vous de nouveau pour les prochains. Un grand merci pour votre efficacité! </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Christelle P.</span><span class="elementor-testimonial__title">Montpellier (34070)</span></cite> </div>
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Parfait, je suis satisfait. Merci beaucoup ton temps accordé durant toute cette prestation. </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Nordine S.</span><span class="elementor-testimonial__title">Sens</span></cite> </div>
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L'audit que Bernard a fait sur notre site est tout simplement parfait . Ses conseils et ses explications m’ont étés d une aide précieuse je recommande ses services si vous souhaitez convertir sur votre site . Merci Bernard </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Anthony G.</span><span class="elementor-testimonial__title">Gournay-sur-Marne</span></cite> </div>
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Merci Travail très professionnel et complet Je recommande Bernard fortement </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Nouredine R.</span><span class="elementor-testimonial__title">Marseille</span></cite> </div>
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Merci beaucoup Bernard vos explications sont claires le travail très détaillé nous allons suivre vos recommandations +++ </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Sylla B.</span><span class="elementor-testimonial__title">Bouloire</span></cite> </div>
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Très bon travail de Bernard, je recommande fortement ! Il est compétent, et il recherche vraiment la satisfaction du client en nous faisant des critiques constructives. </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Samuel K.</span><span class="elementor-testimonial__title">Limeil-Brévannes </span></cite> </div>
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Merci beaucoup pour ce travail complet et spécifique ! Je n'hésiterais pas à refaire appel à vos services, merci pour votre réactivité et votre sympathie :)) </div>
<cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Maëva H.</span><span class="elementor-testimonial__title">St Gilles les Bains (97434)</span></cite> </div>
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<h2 class="elementor-heading-title elementor-size-default">FAQ SEO / SXO</h2> </div>
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<a class="elementor-toggle-title" tabindex="0">Qu'est-ce que le SEO ?</a>
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<div id="elementor-tab-content-1411" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1411"><p>Le <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-seo/">SEO</a> </strong>(<em>Search Engine Optimization)</em>, également nommé<strong> référencement naturel</strong> ou <strong>référencement organique</strong>, est un ensemble de techniques visant à positionner votre site WordPress (ou autre CMS) dans les premiers résultats naturels des moteurs de recherche (Google, Bing, Qwant, DuckDuckGo, Ecosia, …) afin de <strong>générer du trafic qualifié</strong>.</p><p>Le SEO se décompose en deux parties :</p><ul><li>Le <b>référencement On-site </b>qui regroupe l’ensemble des optimisations SEO réalisées <strong>au sein </strong>de votre site web (technique, contenu, UX/UI, maillage interne, liens sortants, <strong>temps de chargement</strong>, balises méta, balsie Hn, …).</li><li>Le <strong>référencement Off-site</strong> qui regroupe l’ensemble des actions réalisées <strong>en dehors</strong> de votre site internet pour construire votre E-réputation (popularité, notoriété, autorité dans votre domaine) via la promotion sur les réseaux sociaux, la mise en place de partenariats, l’obtention de <strong><a href="https://bernard-sperandio.fr/bon-backlink-seo/">backlinks de qualité</a></strong>, …).<br />Toutes ces actions s’inscrivent dans une <strong>stratégie de Netlinking</strong>.</li></ul></div>
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<div id="elementor-tab-content-1413" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1413"><p>Le <strong>SEO présente de nombreux avantages</strong> pour un site web, notamment :</p><ul><li>L’augmentation de sa visibilité sur les moteurs de recherche.</li><li>L’amélioration de sa crédibilité.</li><li>La génération de <strong>trafic qualifié</strong>.</li><li>Une meilleure rentabilité à long terme.</li><li>Une réduction des coûts publicitaires en ligne.</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre le SEO et le SEA ?</a>
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<div id="elementor-tab-content-1414" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1414"><p>Contrairement au <strong>SEO</strong> qui est <strong>gratuit</strong> et dont les résultats sont visibles <strong>durablement</strong> et sur le <strong>long terme</strong>, le <strong>SEA</strong> (<em>Search Engine Advertising), </em>appelé aussi <b>référencement payant</b>, permet à votre site de se positionner, généralement, sur la <strong>première page</strong> de résultats de recherche de Google en achetant, sous forme d’<strong>enchères</strong>, des mots-clés (<strong>Google Adwords</strong>).</p><p>Mal optimisée, une campagne de liens sponsorisés (<strong>Google Ads</strong>) peut <strong>coûter très cher </strong>et avoir un <strong>retour sur investissement</strong> très faible, voire nul.</p><p>Quant à votre <strong>visibilité</strong> sur la SERP de Google, elle sera <strong>toujours à</strong> <strong>court terme</strong>. <br />En effet, une fois votre campagne publicitaire terminée, votre site web disparaîtra <strong>instantanément</strong> des résultats de Google. </p><p>Mais utilisé intelligemment et dans le cadre d’une stratégie digitale globale, le SEO et le SEA sont deux leviers d’acquisition <strong>complémentaires</strong>.</p></div>
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<a class="elementor-toggle-title" tabindex="0">Qu'est-ce que le référencement local ?</a>
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<div id="elementor-tab-content-1415" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1415"><p>Le<strong> référencement local</strong>, également appelé <strong><a href="https://bernard-sperandio.fr/7-conseils-referencement-local/">SEO local</a></strong>, est un ensemble de techniques de référencement naturel permettant d’<strong>améliorer le classement de vos pages web</strong><strong> sur Google</strong> pour des requêtes contenant des indications géographiques.<br />Ces dernières sont appelées <strong>requêtes locales</strong>.</p><p>Ces recherches locales, par définition<strong> moins concurrentielles</strong>, vont vous générer un <strong>trafic organique plus qualifié</strong> tout en <strong>diminuant votre taux de rebond.</strong></p><p>Le préambule du <a href="https://bernard-sperandio.fr/mes-prestations-seo/referencement-local/"><strong>référencement organique local</strong> </a>est la création et l’optimisation d’une <strong>fiche Google My Business, </strong>désormais appelée <strong>Google Business Profile</strong>, afin de vous<strong> positionner idéalement sur le :</strong></p><ul><li><strong>Pack local de Google.</strong></li><li><strong>Google Maps.</strong></li><li><strong>Knowledge Panel.</strong></li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Qu'est-ce que le PageRank de Google ?</a>
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<div id="elementor-tab-content-1416" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1416"><p>Le <strong>PageRank de Google</strong> est un algorithme de classement qui mesure la pertinence et l’importance d’une page web en se basant sur la <strong>quantité et la qualité des liens entrants</strong> provenant d’autres sites web.</p><p>Créé en 1998 par les fondateurs de Google, Larry Page et Sergey Brin, il est l’un des nombreux facteurs utilisés par le moteur de recherche pour classer les pages dans les résultats de recherche.</p><p>Bien qu’il ne soit plus le seul facteur de classement utilisé, il reste important et est souvent pris en compte dans l’optimisation du référencement organique (SEO) d’un site web.</p></div>
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<a class="elementor-toggle-title" tabindex="0">Quels sont les principaux facteurs de classement sur Google ?</a>
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<div id="elementor-tab-content-1417" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1417"><p>Il existe <strong>plus de <a href="https://bernard-sperandio.fr/7-facteurs-de-classement-google/">200 facteurs de classement utilisés par Google</a></strong> pour déterminer la pertinence et la qualité des pages web dans les résultats de recherche.</p><p>Bien que Google ne publie pas les détails exacts de son algorithme de classement, voici quelques-uns des principaux facteurs de classement connus :</p><ul><li>Le SEO technique.</li><li>Le SEO on-page.</li><li>Un contenu de qualité</li><li><strong>L’intention de recherche</strong>.</li><li>Des backlinks de qualité.</li><li>Une expérience utilisateur optimale.</li><li>La pertinence des mots-clés.</li><li> Une bonne structuration du contenu.</li><li>La compatibilité mobile.</li><li>Le comportement des visiteurs.</li><li>L’autorité de domaine.</li><li>Etc.</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Qu'est-ce qu'un consultant SEO et quel est son rôle ?</a>
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<div id="elementor-tab-content-1418" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1418"><p>Un <a href="https://bernard-sperandio.fr/consultant-seo-freelance/"><strong>consultant SEO</strong> </a>est un professionnel spécialisé dans les techniques et les stratégies visant à améliorer la visibilité et les performances de vos pages web dans les résultats des <strong>moteurs de recherche</strong>, et notamment Google.</p><p>Un consultant SEO est également appelé :</p><ul><li>Expert en référencement naturel.</li><li>Consultant en référencement naturel.</li><li>Référenceur SEO.</li><li>Référenceur web.</li><li>Freelance SEO.</li><li>Référenceur freelance.</li><li>Consultant en référencement organique.</li><li>Expert SEO.</li><li>Spécialiste SEO.</li><li>Expert en référencement organique.</li><li>Référenceur professionnel.</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Choisir un consultant SEO ou une agence SEO ?</a>
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<div id="elementor-tab-content-1419" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1419"><p>Vous souhaitez externaliser votre référencement organique à un référenceur web pour être visible sur Google, mais vous hésitez entre un consultant SEO ou une agence SEO.<br />Lisez cet <a href="https://bernard-sperandio.fr/consultant-seo-ou-agence-seo/"><strong>article sur les prestataires SEO </strong></a>pour vous aider à faire votre choix.</p></div>
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<a class="elementor-toggle-title" tabindex="0">Pourquoi se focaliser sur le moteur de recherche Google ?</a>
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<div id="elementor-tab-content-14110" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-14110"><p>Il existe une multitude de moteurs de recherches (Google, Bing, Yahoo, Ecosia, Qwant, DuckDuckGo, …), mais Google est le leader incontesté, s’appropriant près de <strong>92% des requêtes</strong> des internautes français, aussi bien sur ordinateur que sur mobile.</p></div>
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<a class="elementor-toggle-title" tabindex="0">Pourquoi se focaliser sur le CMS WordPress ?</a>
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<div id="elementor-tab-content-1981" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1981"><p>Il existe de nombreux CMS, (WordPress, Joomla, Wix, Drupal, PrestaShop, Magento, Squarespace, Shopify, …<em>), </em>pour créer des sites internet.<br /><a href="https://wordpress.org/" target="_blank" rel="nofollow noopener">WordPress </a>est le leader incontesté, s’accaparant <strong>plus de 60% de parts de marché.</strong></p><p>Les raisons sont multiples :</p><ul><li>Gratuité.</li><li>Rapidité d’installation.</li><li>Simplicité d’utilisation.</li><li>Personnalisation à l’infini.</li><li>En perpétuelle évolution (mise à jour).</li><li>Énorme communauté avec un esprit d’entraide.</li><li>…</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Combien de temps pour voir les résultats SEO ? </a>
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<div id="elementor-tab-content-1982" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1982"><p>Aucune règle n’est immuable !<br />En effet, de nombreux facteurs entrent en jeu (nombre de pages, contenu textuel, ancienneté du domaine, popularité, secteur d’activité, mot-clé concurrentiel, <strong><a href="https://bernard-sperandio.fr/intention-recherche-seo/">intention de recherche</a></strong>, …) pour positionner votre site internet dans les premières pages de résultats Google.</p><p><strong>Le SEO est un travail d’optimisation de long terme.</strong><br />Généralement, il faut attendre <strong>4 à 6 mois</strong> pour voir les résultats de ce travail de référencement dans les SERP de Google.</p></div>
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<a class="elementor-toggle-title" tabindex="0">Quelles garanties de résultats en SEO ?</a>
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<div id="elementor-tab-content-1983" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1983"><p>Aucun professionnel du référencement naturel digne de ce nom et pratiquant le <strong><a href="https://bernard-sperandio.fr/glossaire-seo-les-definitions-du-referencement-naturel/">White Hat SEO</a></strong> ne peut vous garantir un résultat précis (première page sur Google, première position, …).</p><p>Mais autant le <strong>prestataire SEO n’a pas d’obligation de résultat</strong>, autant, <strong>il a une obligation de moyens</strong>.</p><p>Il devra justifier qu’il a mis en œuvre tous les moyens (techniques et intellectuels) appropriés pour améliorer le référencement organique de votre site (vitrine ou e-commerce) afin d’atteindre les objectifs fixés en commun et ce dans les délais impartis.</p><p>Certains référenceurs SEO utilisent des stratégies de référencement <a href="https://bernard-sperandio.fr/black-hat-seo/"><strong>Black Hat SEO</strong></a>, qui leur permettent de gagner des positions très rapidement, mais au risque de subir une pénalité de la part de Google, synonyme de déclassement ou pire, de disparaître de sa SERP (<em>Search Engine Result Page)</em>.</p></div>
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<a class="elementor-toggle-title" tabindex="0">Comment éviter les pénalités de Google ?</a>
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<div id="elementor-tab-content-1984" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1984"><p>Les pénalités de Google sont de deux sortes :</p><ul><li>Algorithmiques (<em>Panda, Penguin</em>).</li><li>Manuelles. </li></ul><p>Afin d’<strong>éviter d’être pénalisé par Google</strong>, il est crucial de <strong>suivre les directives et les règles de qualité</strong> en matière de référencement organique, ce qui implique de s’abstenir de :</p><ul><li>Recevoir de liens de mauvaise qualité.</li><li>Faire de bourrage de mots-clés (<em>keyword stuffing</em>).</li><li>Avoir de contenu dupliqué.</li><li>Utiliser des techniques de spamdexing (<em>redirections abusives, cloaking, …</em>).</li><li>Etc.</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Quelle est la différence entre un site vitrine et un site e-commerce ?</a>
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<div id="elementor-tab-content-1985" class="elementor-tab-content elementor-clearfix" data-tab="5" role="region" aria-labelledby="elementor-tab-title-1985"><p><strong>Un site vitrine a pour objectif de présenter l’entreprise, ses produits ou services, son histoire et ses valeurs.</strong><br />Il vise principalement à :</p><ul><li>Informer les visiteurs.</li><li>Renforcer l’image de marque de l’entreprise.</li><li>Générer des prospects qualifiés.</li></ul><p>Un site vitrine est également appelé :</p><ul><li>Site institutionnel.</li><li>Site d’entreprise.</li><li>Site corporatif.</li></ul><p><strong>Un site e-commerce a pour objectif principal de vendre des produits ou des services en ligne.</strong></p><p>Un site e-commerce est également appelé :</p><ul><li>Boutique en ligne.</li><li>Site de vente en ligne.</li><li>Site marchand.</li><li>Site de commerce électronique.</li><li>Site de commerce en ligne.</li><li>Site WooCommerce (pour les sites sous le CMS WordPress).</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Quel est l'objectif de l'UX ?</a>
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<div id="elementor-tab-content-1986" class="elementor-tab-content elementor-clearfix" data-tab="6" role="region" aria-labelledby="elementor-tab-title-1986"><p>L’objectif de l’UX est de maximiser la satisfaction des visiteurs de votre site web en améliorant son utilisabilité, son accessibilité et le plaisir global avec son interaction.</p><p>L’UX englobe divers aspects, tels que :</p><ul><li>Le design visuel.</li><li>L’architecture de l’information.</li><li>Le design d’interaction.</li><li>Les tests d’utilisabilité.</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Pourquoi l'UX est-il important ?</a>
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<div id="elementor-tab-content-1987" class="elementor-tab-content elementor-clearfix" data-tab="7" role="region" aria-labelledby="elementor-tab-title-1987"><p>L’expérience utilisateur (UX) sur votre site internet est d’une importance primordiale car elle a un impact direct sur la satisfaction de vos visiteurs et sur le succès global de votre <strong>stratégie digitale</strong>.</p><p>Voici quelques raisons pour lesquelles l’UX (<strong><em>User eXperience</em></strong>) est si importante :</p><ul><li>La satisfaction des utilisateurs.</li><li>L’engagement des utilisateurs.</li><li>La différenciation concurrentielle.</li><li>La réduction des coûts de support client.</li><li>La maximisation de la conversion.</li></ul></div>
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<a class="elementor-toggle-title" tabindex="0">Pourquoi votre site internet ne convertit pas ?</a>
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<div id="elementor-tab-content-1988" class="elementor-tab-content elementor-clearfix" data-tab="8" role="region" aria-labelledby="elementor-tab-title-1988"><p>Votre site WordPress reçoit beaucoup de trafic organique, mais votre <strong>taux de conversion</strong> est faible, voire nul. </p><p>Deux raisons majeures expliquent ce résultat :</p><ul><li><strong>Vos visiteurs ne sont pas « qualifiés »</strong>, c’est-à-dire intéressés par vos produits ou vos services.</li><li><strong>L’UX (expérience utilisateur) de votre site web n’est pas optimale</strong>. (ergonomie, graphisme, typographie, vitesse, responsive design, simplicité d’utilisation, tunnel de conversion, etc). </li></ul><p>C’est tout l’intérêt d’avoir une bonne <strong><a href="https://bernard-sperandio.fr/mes-prestations-seo/strategie-sxo/">stratégie SXO</a> </strong>qui vise à la fois à plaire à Google (pour la visibilité) et à offrir une expérience utilisateur optimale à votre visiteur (pour la conversion).</p></div>
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<a class="elementor-toggle-title" tabindex="0">Combien coûte une prestation de référencement naturel ?</a>
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<div id="elementor-tab-content-1989" class="elementor-tab-content elementor-clearfix" data-tab="9" role="region" aria-labelledby="elementor-tab-title-1989"><p><strong>Il n’y a pas de <a href="https://bernard-sperandio.fr/mes-tarifs-seo/">tarifs SEO</a> pré-définis</strong> car cela dépend de plusieurs paramètres :</p><ul><li>Le type des optimisations SEO à réaliser.</li><li>Le type de site : Vitrine ou E-commerce.</li><li>Le type de CMS (WordPress, Prestashop, Shopify, …).</li><li>Les objectifs : Locaux ou Nationaux.</li><li>Le secteur d’activité.</li><li>Du prestataire SEO : Référenceur freelance SEO ou agence SEO.</li><li>Des outils SEO utilisés.</li></ul><p>Les prestations de référencement naturel d’un site internet sont généralement facturées selon quatre modes :</p><ul><li>À l’heure.</li><li>À la journée.</li><li>Au projet.</li><li>Sous forme d’abonnement mensuel.</li></ul><p><strong>À titre indicatif, le tarif horaire d’une prestation SEO / SXO varie de 45 € à plus de 200 € ht pour un expert SEO.</strong></p><p>Pour les agences SEO réputées, cela peut être encore plus élevé.</p><p>N’hésitez pas à solliciter un <strong>devis SEO</strong>, qui est généralement proposé gratuitement et sans engagement.</p><p> </p></div>
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<a class="elementor-toggle-title" tabindex="0">Quels sont les outils SEO utilisés par un consultant SEO ?</a>
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<div id="elementor-tab-content-19810" class="elementor-tab-content elementor-clearfix" data-tab="10" role="region" aria-labelledby="elementor-tab-title-19810"><p>Un professionnel du référencement organique utilise une variété d’<strong>outils SEO</strong> pour analyser, optimiser et suivre les performances de votre site web dans la SERP de Google.</p><p>Voici quelques-uns des outils SEO les plus couramment utilisés par les consultants SEO professionnels :</p><ul><li><strong><a href="https://bernard-sperandio.fr/google-search-console/">Google Search Console</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/screaming-frog-11-astuces-a-connaitre/">Screaming Frog</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/sitebulb-la-meilleure-alternative-a-screaming-frog/">Sitebulb</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/thruuu-scraper-serp-google/">Thruuu</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/1-fr-outil-analyse-semantique/">1.fr</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/possibilites-de-mots-cles/">Semrush</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/google-analytics-ua-le-guide-complet-pour-debutants/">Google Analytics</a></strong></li><li><strong><a href="https://bernard-sperandio.fr/gtmetrix-comment-lutiliser-le-guide-complet-2021/">GTmetrix</a></strong></li><li><a href="https://pagespeed.web.dev/?hl=fr" target="_blank" rel="noopener">Page Speed Insights</a>.</li><li>Yoast SEO.</li></ul><p>Ces professionnels du référencement organique choisissent généralement les outils SEO qui répondent le mieux à leurs besoins spécifiques en fonction du projet, de la taille du site web, du budget et des préférences personnelles.</p></div>
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<p class="elementor-heading-title elementor-size-default">M. Bernard Sperandio<br>
Consultant SEO / SXO <br>
1030 bd Jeanne d'Arc<br>
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Hauts-de-France </p> </div>
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