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This introductory section covers the basics, like developing a content marketing strategy, the different types of content that you can create, how to find topic ideas, and more.</div></div></div><div class="css-15yd0a7"><div><div><span class="css-1bdzmd5">Featured resources</span></div><ul class="hub-topic-resources-list resources-list css-1udj80n"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/content/what-is-content-marketing">What Is Content Marketing?</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/seo/content-audits">Content Audits</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/seo/content-gap">Content Gap Analysis</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/content/writing">Content Writing 101</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/content/video">Video Content</a></li></ul><a class="css-11srpij" href="https://backlinko.com/hub/content">Start now</a></div></div></div></div></div></section><section id="" class="css-8cdrr6"><div class="css-z8mql1"><div class="css-1bt10q5"><div class="css-1w4z2rt"><div style="margin-left:auto;margin-right:1rem" class="css-13yz4ux"><div style="background-image:url(https://api.backlinko.com/app/uploads/2024/09/chapter-double-down-on-video-content.png);height:100%" class="css-12b0za8"><a class="css-1uimles" href="https://backlinko.com/hub/youtube"><span class="css-2t9iwy">Video Marketing</span></a></div></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn">Learn the specific steps for creating a popular YouTube channel from the ground up. You’ll also see actual examples of YouTubers that have built thriving channels in record time.</div></div></div><div class="css-15yd0a7"><div><div><span class="css-1bdzmd5">Featured resources</span></div><ul class="hub-topic-resources-list resources-list css-1udj80n"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/how-to-rank-youtube-videos">YouTube SEO: How to Optimize and Rank Videos in 2026</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/get-youtube-views">17 Powerful Tactics to Get More YouTube Views in 2026</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/how-to-get-youtube-subscribers">17 Ways to Get More YouTube Subscribers</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/youtube/name">YouTube Channel Name</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 20 20" class="css-1israb0"><path d="M15 10l-9 5V5l9 5z"></path></svg><a target="_self" href="/hub/youtube/studio">YouTube Studio</a></li></ul><a class="css-11srpij" href="https://backlinko.com/hub/youtube">Start now</a></div></div></div></div></div></section></div></div></div></section></main></div><footer class="css-160f2kj"><div class="css-zit9dk"><div class="css-y0yqp8"><div class="css-1bt10q5"><div class="css-atrq9l"><div class="css-1bt10q5"><div class="css-wrreui"><a title="Backlinko" class="css-1rd24e5" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="188" height="25" viewbox="0 0 188 25"><g color="#00bc98" fill="currentColor" fill-rule="evenodd"><path d="M10.17 24.34H0V1.11h9a12.94 12.94 0 014.07.57 5.76 5.76 0 012.58 1.53 6 6 0 011.56 4.05 4.78 4.78 0 01-1.76 4.06 6.2 6.2 0 01-.84.58c-.15.08-.43.2-.82.38a6.12 6.12 0 013.43 1.94 5.39 5.39 0 011.28 3.68 6.23 6.23 0 01-1.66 4.28c-1.227 1.44-3.45 2.16-6.67 2.16zm-5-13.82h2.47a8.34 8.34 0 003.21-.47A2 2 0 0011.9 8a2.06 2.06 0 00-1-2 7.62 7.62 0 00-3.25-.5H5.19l-.02 5.02zm0 9.44h3.57a8 8 0 003.34-.55 2.18 2.18 0 001.11-2.16A2.07 2.07 0 0012 15.12a10.16 10.16 0 00-3.77-.51h-3l-.06 5.35zM38.82 24.34l-2.16-5h-9.73l-2.17 5h-5.51l10-23.23h5l10 23.23h-5.43zM31.81 8l-2.92 6.74h5.81L31.81 8z"></path><path d="M55.91 19.76a7.65 7.65 0 006.25-3l3.32 3.43a12.54 12.54 0 01-18.16 1.06 11.47 11.47 0 01-3.47-8.56A11.55 11.55 0 0147.39 4 11.9 11.9 0 0156.05.58a12.25 12.25 0 019.57 4.36l-3.23 3.65a7.54 7.54 0 00-6.11-3.06 7.13 7.13 0 00-5 1.91 6.67 6.67 0 00-2.08 5.16 7 7 0 002 5.2 6.5 6.5 0 004.71 1.96zM68.86 1.11H74v9.54l8.77-9.54h6.42L80 11.38c.8 1.107 2.273 3.173 4.42 6.2 2.15 3 3.75 5.28 4.82 6.76h-6l-6.81-9.17L74 17.76v6.58h-5.14V1.11z"></path><path d="M92.09 24.34L92.09 1.11 97.28 1.11 97.28 19.72 107.18 19.72 107.18 24.34z"></path><path d="M110.5 1.11L115.68 1.11 115.68 24.34 110.5 24.34z"></path><path d="M135.62 1.11L140.8 1.11 140.8 24.34 135.62 24.34 124.55 9.79 124.55 24.34 119.37 24.34 119.37 1.11 124.22 1.11 135.62 16.11z"></path><path d="M144.38 1.11h5.18v9.54l8.77-9.54h6.42l-9.24 10.27c.8 1.107 2.273 3.173 4.42 6.2s3.753 5.28 4.82 6.76h-6.05l-6.81-9.17-2.33 2.59v6.58h-5.18V1.11zM184.07 12.05h3.54A12.48 12.48 0 00184.27 4l-2.5 2.51a8.91 8.91 0 012.3 5.54zM175.56 21.46V25a12.46 12.46 0 008.07-3.34l-2.5-2.5a8.94 8.94 0 01-5.57 2.3zM174.66 3.54V0a12.48 12.48 0 00-8.07 3.34l2.51 2.5a9 9 0 015.56-2.3zM169.1 19.16l-2.51 2.5a12.48 12.48 0 008.07 3.34v-3.54a8.94 8.94 0 01-5.56-2.3z"></path><path d="M168.46 6.49L166 4a12.46 12.46 0 00-3.34 8.07h3.54a8.92 8.92 0 012.26-5.58zM166.15 13h-3.54a12.46 12.46 0 003.39 8l2.51-2.5a9 9 0 01-2.36-5.5zM184.07 13a8.94 8.94 0 01-2.3 5.57l2.5 2.5a12.46 12.46 0 003.34-8.07h-3.54zM181.13 5.84l2.5-2.5A12.46 12.46 0 00175.56 0v3.54a9 9 0 015.57 2.3z"></path></g></svg></a><div class="css-l149zq"><p>Backlinko turns AI SEO into clear, actionable strategies with step-by-step frameworks and examples to help you rank in an AI-driven search world. 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https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-1280x435.png 1280w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-768x261.png 768w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-1536x522.png 1536w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-2048x696.png 2048w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-480x163.png 480w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-640x218.png 640w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-960x326.png 960w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-1440x490.png 1440w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-1600x544.png 1600w, https://api.backlinko.com/app/uploads/2024/07/increase-domain-authority-blog-feed-image-1920x653.png 1920w\" sizes=\"(max-width: 1250px) 100vw, 1250px\"/\u003e\u003c/picture\u003e\u003c/figure\u003e\n\u003cp\u003eSince Backlinko’s launch in 2012, we’ve experimented with countless tactics to build website authority. Some successful. 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src=\"https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis.jpg\" srcset=\"https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis.jpg 1600w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-300x158.jpg 300w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-1280x676.jpg 1280w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-768x406.jpg 768w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-1536x811.jpg 1536w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-480x254.jpg 480w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-640x338.jpg 640w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-960x507.jpg 960w, https://api.backlinko.com/app/uploads/2023/07/Featured-Image-Competitor-Analysis-1440x761.jpg 1440w\" 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