<!DOCTYPE html>
<html lang="fr" dir="ltr">
<head>
<meta charset="utf-8" />
<meta name="norton-safeweb-site-verification" content="24usqpep0ejc5w6hod3dulxwciwp0djs6c6ufp96av3t4whuxovj72wfkdjxu82yacb7430qjm8adbd5ezlt4592dq4zrvadcn9j9n-0btgdzpiojfzno16-fnsnu7xd" />
<link rel="preconnect" href="https://substackcdn.com" />
<title data-rh="true">Architecture instagrammable : quand l'espace devient contenu</title>
<meta data-rh="true" name="theme-color" content="#f8f8f8"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="og:title" content="L'ESPACE COMME CONTENU"/><meta data-rh="true" name="twitter:title" content="L'ESPACE COMME CONTENU"/><meta data-rh="true" name="description" content="Comment Instagram transforme notre manière de vivre, concevoir et photographier les lieux, des cafés aux espaces contemporains."/><meta data-rh="true" property="og:description" content="Ce que l'ère Instagram a fait à notre manière d'habiter les lieux"/><meta data-rh="true" name="twitter:description" content="Ce que l'ère Instagram a fait à notre manière d'habiter les lieux"/><meta data-rh="true" property="og:image" content="https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1200,h_675,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg"/><meta data-rh="true" name="twitter:image" content="https://substackcdn.com/image/fetch/$s_!W1pH!,f_auto,q_auto:best,fl_progressive:steep/https%3A%2F%2Farchipelmag.substack.com%2Fapi%2Fv1%2Fpost_preview%2F199662872%2Ftwitter.jpg%3Fversion%3D4"/><meta data-rh="true" name="twitter:card" content="summary_large_image"/><meta data-rh="true" property="article:modified_time" content="2026-06-04T16:46:37.379Z"/>
<style>
@layer legacy, tailwind, pencraftReset, pencraft;
</style>
<link rel="preload" as="style" href="https://substackcdn.com/bundle/theme/main.8091e218024559de3058.css" />
<link rel="preload" as="style" href="https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css" />
<link rel="preload" as="font" href="https://fonts.gstatic.com/s/spectral/v13/rnCr-xNNww_2s0amA9M5knjsS_ul.woff2" crossorigin />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/382.a1caea12.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/30558.d38d19cd.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/41425.10f594e1.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/82434.2f41c441.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/3514.11ab5d2f.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/11578.b2640fd5.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/81892.642167e8.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/17933.65f56cef.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/96741.d5c23daf.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/94650.7a04f79c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/38406.9714b938.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/81949.2d9f5279.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/22409.c97c7cd1.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/22409.c97c7cd1.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/38406.9714b938.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/94650.7a04f79c.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/96741.d5c23daf.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/17933.65f56cef.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/81892.642167e8.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/11578.b2640fd5.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/3514.11ab5d2f.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/82434.2f41c441.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/41425.10f594e1.css" />
<link rel="stylesheet" type="text/css" href="https://substackcdn.com/bundle/static/css/44676.813be60f.css" />
<meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, viewport-fit=cover" />
<meta name="author" content="Andrea Martinez" />
<meta property="og:url" content="https://archipelmag.substack.com/p/lespace-comme-contenu" />
<link rel="canonical" href="https://archipelmag.substack.com/p/lespace-comme-contenu" />
<link rel="shortcut icon" href="https://substackcdn.com/image/fetch/$s_!hxM1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Ffavicon.ico">
<link rel="icon" type="image/png" sizes="16x16" href="https://substackcdn.com/image/fetch/$s_!4FV3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Ffavicon-16x16.png">
<link rel="icon" type="image/png" sizes="32x32" href="https://substackcdn.com/image/fetch/$s_!vkQc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Ffavicon-32x32.png">
<link rel="icon" type="image/png" sizes="48x48" href="https://substackcdn.com/image/fetch/$s_!7u3k!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Ffavicon-48x48.png">
<link rel="apple-touch-icon" sizes="57x57" href="https://substackcdn.com/image/fetch/$s_!vfU9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-57x57.png">
<link rel="apple-touch-icon" sizes="60x60" href="https://substackcdn.com/image/fetch/$s_!eXf5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-60x60.png">
<link rel="apple-touch-icon" sizes="72x72" href="https://substackcdn.com/image/fetch/$s_!WN0X!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-72x72.png">
<link rel="apple-touch-icon" sizes="76x76" href="https://substackcdn.com/image/fetch/$s_!EDON!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-76x76.png">
<link rel="apple-touch-icon" sizes="114x114" href="https://substackcdn.com/image/fetch/$s_!whIr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-114x114.png">
<link rel="apple-touch-icon" sizes="120x120" href="https://substackcdn.com/image/fetch/$s_!oh1q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-120x120.png">
<link rel="apple-touch-icon" sizes="144x144" href="https://substackcdn.com/image/fetch/$s_!nznQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-144x144.png">
<link rel="apple-touch-icon" sizes="152x152" href="https://substackcdn.com/image/fetch/$s_!6QJh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-152x152.png">
<link rel="apple-touch-icon" sizes="167x167" href="https://substackcdn.com/image/fetch/$s_!GBm1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-167x167.png">
<link rel="apple-touch-icon" sizes="180x180" href="https://substackcdn.com/image/fetch/$s_!31tl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-180x180.png">
<link rel="apple-touch-icon" sizes="1024x1024" href="https://substackcdn.com/image/fetch/$s_!vCUi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1ddd3fea-c8dd-4240-8850-b7a5a811506d%2Fapple-touch-icon-1024x1024.png">
<link rel="alternate" type="application/rss+xml" href="/feed" title="archipel."/>
<style>
@font-face{font-family:'Spectral';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCt-xNNww_2s0amA9M8on7mTNmnUHowCw.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Spectral';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCt-xNNww_2s0amA9M8onXmTNmnUHowCw.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Spectral';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCt-xNNww_2s0amA9M8onTmTNmnUHowCw.woff2) format('woff2');unicode-range:U+0100-02AF,U+0304,U+0308,U+0329,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20CF,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Spectral';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCt-xNNww_2s0amA9M8onrmTNmnUHo.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+2074,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Spectral';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCr-xNNww_2s0amA9M9knjsS_ulYHs.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Spectral';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCr-xNNww_2s0amA9M2knjsS_ulYHs.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Spectral';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCr-xNNww_2s0amA9M3knjsS_ulYHs.woff2) format('woff2');unicode-range:U+0100-02AF,U+0304,U+0308,U+0329,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20CF,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Spectral';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCr-xNNww_2s0amA9M5knjsS_ul.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+2074,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Spectral';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCs-xNNww_2s0amA9vmtm3FafaPWnIIMrY.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Spectral';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCs-xNNww_2s0amA9vmtm3OafaPWnIIMrY.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Spectral';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCs-xNNww_2s0amA9vmtm3PafaPWnIIMrY.woff2) format('woff2');unicode-range:U+0100-02AF,U+0304,U+0308,U+0329,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20CF,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Spectral';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/spectral/v13/rnCs-xNNww_2s0amA9vmtm3BafaPWnII.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+2074,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
@font-face{font-family:'Roboto Mono';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0xoDF4xlVMF-BfR8bXMIjhOsXG-q2oeuFoqFrlnANW3CpmeTIwsa4YaDA.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Mono';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0xoDF4xlVMF-BfR8bXMIjhOsXG-q2oeuFoqFrlnANW-CpmeTIwsa4YaDA.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Mono';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0xoDF4xlVMF-BfR8bXMIjhOsXG-q2oeuFoqFrlnANW5CpmeTIwsa4YaDA.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Mono';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0xoDF4xlVMF-BfR8bXMIjhOsXG-q2oeuFoqFrlnANW1CpmeTIwsa4YaDA.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Mono';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0xoDF4xlVMF-BfR8bXMIjhOsXG-q2oeuFoqFrlnANW0CpmeTIwsa4YaDA.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Mono';font-style:italic;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0xoDF4xlVMF-BfR8bXMIjhOsXG-q2oeuFoqFrlnANW6CpmeTIwsa4Y.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhGq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhPq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhIq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhEq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhFq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:400;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhLq3-cXbKD.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:500;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhGq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:500;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhPq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:500;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhIq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:500;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhEq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:500;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhFq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:500;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhLq3-cXbKD.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhGq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhPq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhIq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhEq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhFq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:600;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhLq3-cXbKD.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhGq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0460-052F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhPq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0301,U+0400-045F,U+0490-0491,U+04B0-04B1,U+2116}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhIq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0370-0377,U+037A-037F,U+0384-038A,U+038C,U+038E-03A1,U+03A3-03FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhEq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0102-0103,U+0110-0111,U+0128-0129,U+0168-0169,U+01A0-01A1,U+01AF-01B0,U+0300-0301,U+0303-0304,U+0308-0309,U+0323,U+0329,U+1EA0-1EF9,U+20AB}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhFq3-cXbKDO1w.woff2) format('woff2');unicode-range:U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:'Roboto Mono';font-style:normal;font-weight:700;font-display:fallback;src:url(https://fonts.gstatic.com/s/robotomono/v31/L0x5DF4xlVMF-BfR8bXMIjhLq3-cXbKD.woff2) format('woff2');unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}
</style>
<style>:root{--color_theme_bg_pop:#9F271F;--background_pop:#9F271F;--color_theme_bg_web:#f8f8f8;--cover_bg_color:#f8f8f8;--cover_bg_color_secondary:#e9e9e9;--background_pop_darken:#8a221b;--print_on_pop:#ffffff;--color_theme_bg_pop_darken:#8a221b;--color_theme_print_on_pop:#ffffff;--color_theme_bg_pop_20:rgba(159, 39, 31, 0.2);--color_theme_bg_pop_30:rgba(159, 39, 31, 0.3);--print_pop:#9f271f;--color_theme_accent:#9f271f;--cover_print_primary:#363737;--cover_print_secondary:#757575;--cover_print_tertiary:#b6b6b6;--cover_border_color:#9f271f;--font_family_headings_preset:'Roboto Mono',monospace;--font_weight_headings_preset:700;--font_family_body_preset:Spectral,sans-serif;--font_weight_body_preset:400;--font_size_body_offset:1px;--home_hero:feature-media;--home_posts:list;--web_bg_color:#f8f8f8;--background_contrast_1:#e9e9e9;--background_contrast_2:#d6d6d6;--background_contrast_3:#b2b2b2;--background_contrast_4:#8e8e8e;--background_contrast_5:#4e4e4e;--color_theme_bg_contrast_1:#e9e9e9;--color_theme_bg_contrast_2:#d6d6d6;--color_theme_bg_contrast_3:#b2b2b2;--color_theme_bg_contrast_4:#8e8e8e;--color_theme_bg_contrast_5:#4e4e4e;--color_theme_bg_elevated:#f8f8f8;--color_theme_bg_elevated_secondary:#e9e9e9;--color_theme_bg_elevated_tertiary:#d6d6d6;--color_theme_detail:#dfdfdf;--background_contrast_pop:rgba(159, 39, 31, 0.4);--color_theme_bg_contrast_pop:rgba(159, 39, 31, 0.4);--theme_bg_is_dark:0;--print_on_web_bg_color:#363737;--print_secondary_on_web_bg_color:#848484;--header_bg_color:#ffffff;--header_bg_color_h:0;--header_bg_color_s:0%;--header_bg_color_l:100%;--print_on_header_bg_color:#363737;--print_secondary_on_header_bg_color:#868787;--header_bg_contrast_1:#f0f0f0;--header_bg_contrast_2:#dddddd;--header_bg_contrast_3:#b7b7b7;--header_bg_contrast_4:#929292;--header_bg_elevated:#ffffff;--header_bg_elevated_secondary:#f0f0f0;--header_bg_elevated_tertiary:#dddddd;--header_detail_color:#e6e6e6;--footer_secondary_bg_color:#f8F8F8;--footer_secondary_bg_color_h:0;--footer_secondary_bg_color_s:0%;--footer_secondary_bg_color_l:97.25490196078431%;--print_on_footer_secondary_bg_color:#363737;--print_secondary_on_footer_secondary_bg_color:#848484;--footer_secondary_bg_contrast_1:#e9e9e9;--footer_secondary_bg_contrast_2:#d6d6d6;--footer_secondary_bg_contrast_3:#b2b2b2;--footer_secondary_bg_contrast_4:#8e8e8e;--footer_secondary_bg_elevated:#f8f8f8;--footer_secondary_bg_elevated_secondary:#e9e9e9;--footer_secondary_bg_elevated_tertiary:#d6d6d6;--footer_secondary_detail_color:#dfdfdf;--background_pop_rgb:159, 39, 31;--color_theme_bg_pop_rgb:159, 39, 31;--color_theme_accent_rgb:159, 39, 31;}</style>
<link rel="stylesheet" href="https://substackcdn.com/bundle/theme/main.8091e218024559de3058.css" />
<link rel="stylesheet" href="https://substackcdn.com/bundle/theme/color_links.c9908948e2f4e05476e6.css" />
<style></style>
</head>
<body class="">
<div id="entry">
<div id="main" style="--post-preview-border-radius:var(--border-radius-xs);" class="main typography use-theme-bg"><div class="pubTheme-yiXxQA headerTheme-cI2mYP"><div data-testid="navbar" class="main-menu"><div class="mainMenuContent-DME8DR"><div style="position:relative;height:121px;" class="pencraft pc-display-flex pc-gap-12 pc-paddingLeft-20 pc-paddingRight-20 pc-paddingTop-0 pc-paddingBottom-0 pc-justifyContent-space-between pc-alignItems-center pc-reset border-bottom-detail-k1F6C4 topBar-pIF0J1"><div style="visibility:visible;flex:1 0 0;" class="logoContainer-p12gJb"><a href="/" native class="pencraft pc-display-contents pc-reset"><div draggable="false" class="pencraft pc-display-flex pc-position-relative pc-reset"><div style="width:40px;height:40px;" class="pencraft pc-display-flex pc-reset bg-white-ZBV5av pc-borderRadius-sm overflow-hidden-WdpwT6 sizing-border-box-DggLA4"><picture class="pencraft pc-display-contents pc-reset"><source type="image/webp" sizes="40px" srcset="https://substackcdn.com/image/fetch/$s_!lMyG!,w_40,h_40,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png 40w, https://substackcdn.com/image/fetch/$s_!lMyG!,w_80,h_80,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png 80w, https://substackcdn.com/image/fetch/$s_!lMyG!,w_120,h_120,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png 120w" style="display:none;"/><img style="object-fit:cover;width:40px;height:40px;" src="https://substackcdn.com/image/fetch/$s_!lMyG!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png" srcset="https://substackcdn.com/image/fetch/$s_!lMyG!,w_40,h_40,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png 40w, https://substackcdn.com/image/fetch/$s_!lMyG!,w_80,h_80,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png 80w, https://substackcdn.com/image/fetch/$s_!lMyG!,w_120,h_120,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png 120w" sizes="40px" alt="archipel." draggable="false" class="pencraft pc-reset"/></picture></div></div></a></div><div style="flex-basis:0px;flex-grow:2;display:flex;justify-content:center;" class="logoTopCenterSlot-hss6WZ"><div style="flex-grow:0;" class="titleContainer-DJYq5v overflowVisible-joA5t0"><h1 id="wordlogo" class="pencraft pc-reset font-pub-headings-FE5byy reset-IxiVJZ title-oOnUGd titleWithWordmark-GfqxEZ"><a href="/" class="pencraft pc-display-contents pc-reset"><img alt="archipel." src="https://substackcdn.com/image/fetch/$s_!EkFF!,e_trim:10:white/e_trim:10:transparent/h_140,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd34a48ab-fbac-4719-bfa1-b7d22b082a77_1572x1048.png" style="max-height:70px;" class="wordmark-WcDTTu"/></a></h1></div></div><div style="flex-basis:0px;flex-grow:1;min-width:fit-content;" class="pencraft pc-display-flex pc-justifyContent-flex-end pc-alignItems-center pc-reset buttonsContainerContainer-ThaN_w"><div class="buttonsContainer-SJBuep"><div class="pencraft pc-display-flex pc-gap-8 pc-justifyContent-flex-end pc-alignItems-center pc-reset navbar-buttons"><div class="pencraft pc-display-flex pc-gap-4 pc-reset"><span data-state="closed"><button tabindex="0" type="button" aria-label="Search" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-search"><circle cx="11" cy="11" r="8"></circle><path d="m21 21-4.3-4.3"></path></svg></button></span><button tabindex="0" type="button" aria-label="Partager la publication" id="radix-P0-4" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_md-gCDS3o priority_tertiary-rlke8z"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg></button></div><button tabindex="0" type="button" data-testid="noncontributor-cta-button" class="pencraft pc-reset pencraft buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_primary-RfbeYt size_md-gCDS3o">S'abonner</button><button tabindex="0" data-native="true" type="button" data-href="https://substack.com/sign-in?redirect=%2Fp%2Flespace-comme-contenu&for_pub=archipelmag" class="pencraft pc-reset pencraft buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_tertiary-rlke8z size_md-gCDS3o">Se connecter</button></div></div></div></div></div><div style="height:122px;"></div></div></div><div><script type="application/ld+json">{"@context":"https://schema.org","@type":"NewsArticle","url":"https://archipelmag.substack.com/p/lespace-comme-contenu","mainEntityOfPage":"https://archipelmag.substack.com/p/lespace-comme-contenu","headline":"Architecture instagrammable : quand l'espace devient contenu","description":"Comment Instagram transforme notre mani\u00E8re de vivre, concevoir et photographier les lieux, des caf\u00E9s aux espaces contemporains.","image":[{"@type":"ImageObject","url":"https://substackcdn.com/image/fetch/$s_!ZHWv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg"}],"datePublished":"2026-06-04T16:46:37+00:00","dateModified":"2026-06-04T16:46:37+00:00","isAccessibleForFree":true,"author":[{"@type":"Person","name":"Andrea Martinez","url":"https://substack.com/@andreamartinezanglarill","description":null,"identifier":"user:397243636","image":{"@type":"ImageObject","contentUrl":"https://substackcdn.com/image/fetch/$s_!QBXt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3763a4f5-8c49-4f8e-a4f3-3af9d6c405fa_2000x2000.jpeg","thumbnailUrl":"https://substackcdn.com/image/fetch/$s_!QBXt!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3763a4f5-8c49-4f8e-a4f3-3af9d6c405fa_2000x2000.jpeg"}}],"publisher":{"@type":"Organization","name":"archipel.","url":"https://archipelmag.substack.com","description":"Fragments d'architecture, de design et culture visuelle. Archipel explore les relations entre espace, image, m\u00E9moire et formes contemporaines \u00E0 travers une approche \u00E9ditoriale et transversale.\n","interactionStatistic":{"@type":"InteractionCounter","name":"Subscribers","interactionType":"https://schema.org/SubscribeAction","userInteractionCount":1},"identifier":"pub:6402725","logo":{"@type":"ImageObject","url":"https://substackcdn.com/image/fetch/$s_!lMyG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png","contentUrl":"https://substackcdn.com/image/fetch/$s_!lMyG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png","thumbnailUrl":"https://substackcdn.com/image/fetch/$s_!lMyG!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png"},"image":{"@type":"ImageObject","url":"https://substackcdn.com/image/fetch/$s_!lMyG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png","contentUrl":"https://substackcdn.com/image/fetch/$s_!lMyG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png","thumbnailUrl":"https://substackcdn.com/image/fetch/$s_!lMyG!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png"}},"interactionStatistic":[{"@type":"InteractionCounter","interactionType":"https://schema.org/LikeAction","userInteractionCount":1},{"@type":"InteractionCounter","interactionType":"https://schema.org/ShareAction","userInteractionCount":1},{"@type":"InteractionCounter","interactionType":"https://schema.org/CommentAction","userInteractionCount":0}]}</script><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"archipel.","item":"https://archipelmag.substack.com"},{"@type":"ListItem","position":2,"name":"Architecture instagrammable : quand l'espace devient contenu","item":"https://archipelmag.substack.com/p/lespace-comme-contenu"}]}</script><div aria-label="post" role="main" class="single-post-container"><div class="container"><div class="single-post"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><article class="typography newsletter-post post"><div role="region" aria-label="En-tête du post" class="post-header"><h1 dir="auto" class="post-title published title-X77sOw">L'ESPACE COMME CONTENU</h1><h3 dir="auto" class="subtitle subtitle-HEEcLo">Ce que l'ère Instagram a fait à notre manière d'habiter les lieux</h3><div aria-label="Post UFI" role="region" class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-16 pc-reset"><div class="pencraft pc-display-flex pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset byline-wrapper"><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-reset color-pub-primary-text-NyXPlw line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA"><span style="min-width:0;" data-state="closed"><a href="https://substack.com/@andreamartinezanglarill" class="pencraft pc-reset decoration-hover-underline-ClDVRM reset-IxiVJZ">Andrea Martinez</a></span></div><div class="pencraft pc-display-flex pc-gap-4 pc-reset"><div class="pencraft pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq reset-IxiVJZ meta-EgzBVA">juin 04, 2026</div></div></div></div></div><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-center pc-reset flex-grow-rzmknG post-ufi"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div class="like-button-container post-ufi-button style-button"><button tabindex="0" type="button" aria-label="Liker (1)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><svg role="img" style="height:20px;width:20px;" width="20" height="20" viewbox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">1</div></button></div><button tabindex="0" type="button" aria-label="View comments (0)" data-href="https://archipelmag.substack.com/p/lespace-comme-contenu/comments" class="pencraft pc-reset pencraft post-ufi-button style-button post-ufi-comment-button no-label with-border"><svg role="img" style="height:20px;width:20px;" width="20" height="20" viewbox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg></button><button tabindex="0" type="button" id="radix-P0-27" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><svg role="img" width="20" height="20" viewbox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">1</div></button></div><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><div class="label">Partager</div></button></div></div></div></div><div class="visibility-check"></div><div><div><div class="available-content"><div dir="auto" class="body markup"><p>J’ai une liste, pas une liste de course mais une liste de cafés. Répertoriés sur Google Maps, épinglés au fil de mes balades ou repérés sur Instagram un matin entre deux stories. Certains, je ne les ai jamais visités. D’autres, j’y suis allée une seule fois. Puis j’ai mes cafés habituels. Et je continue d’en ajouter.</p><p>Je me pose alors la question : est-ce que je cherche vraiment un bon café ? Ou est-ce que je cherche autre chose ? Quelque chose que le lieu me promet avant même que j’y entre ?</p><p>La réponse, je crois, en dit beaucoup sur la manière dont nous habitons les lieux aujourd’hui.</p><div class="captioned-image-container"><figure><a target="_blank" href="https://substackcdn.com/image/fetch/$s_!ZHWv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg" data-component-name="Image2ToDOM" class="image-link image2 is-viewable-img can-restack"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ZHWv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg" width="3024" height="2268" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":2268,"width":3024,"resizeWidth":null,"bytes":998966,"alt":"iPhone photographiant l'intérieur d'un café contemporain, avec vue sur l'espace et son aménagement.","title":null,"type":"image/jpeg","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F414c2d14-4abe-47a1-adf8-b11ec2c8b687_3024x4032.heic","isProcessing":false,"align":null,"offset":false}" alt="iPhone photographiant l'intérieur d'un café contemporain, avec vue sur l'espace et son aménagement." title="iPhone photographiant l'intérieur d'un café contemporain, avec vue sur l'espace et son aménagement." srcset="https://substackcdn.com/image/fetch/$s_!ZHWv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1456w" sizes="100vw" fetchpriority="high" class="sizing-normal"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewbox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4 class="header-anchor-post"><strong>« Instagrammable » : un adjectif devenu critère</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§instagrammable-un-adjectif-devenu-critere" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" aria-label="Link" data-href="https://archipelmag.substack.com/i/199662872/instagrammable-un-adjectif-devenu-critere" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>Le mot est apparu progressivement dans le vocabulaire courant autour de 2012-2014, dans les années d’expansion d’Instagram. Au début, il désignait simplement quelque chose de joli, de photogénique. Une lumière particulière, une assiette bien dressée, une rue pavée au bon angle.</p><p><span>Aujourd’hui, il est devenu un critère à part entière, au même titre que « bien situé » ou « bon rapport qualité-prix ». On entend souvent : </span><em>l’endroit est vraiment instagrammable</em><span>. Comme si c’était une caractéristique objective de l’espace, une qualité architecturale documentable.</span></p><p>Et quelque part, c’est exactement ce que c’est devenu.</p><h4 class="header-anchor-post"><strong>L’espace comme opportunité de contenu</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§lespace-comme-opportunite-de-contenu" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" aria-label="Link" data-href="https://archipelmag.substack.com/i/199662872/lespace-comme-opportunite-de-contenu" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>Les réseaux sociaux n’ont pas inventé les beaux espaces. Ils ont fait quelque chose de plus subtil ; ils ont changé notre manière de les consommer.</p><p>Un café, une boutique, un hôtel… ces lieux ont toujours eu une dimension d’image, de mise en scène. Mais Instagram a accéléré leur diffusion, standardisé certaines esthétiques et, surtout, intégré le partage dans l’expérience elle-même. On ne visite plus un lieu puis on en parle ; on visite, on documente, on partage, presque simultanément.</p><p>L’espace est devenu un arrière-plan identitaire. Ce que l’on choisit de photographier dit quelque chose de qui l’on est, ou de qui l’on veut paraître être. Le lieu n’est plus seulement vécu : il est collecté, archivé, montré. L’expérience devient alors image.</p><div class="captioned-image-container"><figure><a target="_blank" href="https://substackcdn.com/image/fetch/$s_!KAiY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic" data-component-name="Image2ToDOM" class="image-link image2 is-viewable-img can-restack"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!KAiY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 424w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 848w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1272w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/$s_!KAiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic" width="1456" height="1809" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1809,"width":1456,"resizeWidth":null,"bytes":1063650,"alt":"Personne photographiant une table de restaurant dressée avec des plats et de la vaisselle soignée.","title":null,"type":"image/heic","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic","isProcessing":false,"align":null,"offset":false}" alt="Personne photographiant une table de restaurant dressée avec des plats et de la vaisselle soignée." title="Personne photographiant une table de restaurant dressée avec des plats et de la vaisselle soignée." srcset="https://substackcdn.com/image/fetch/$s_!KAiY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 424w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 848w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1272w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1456w" sizes="100vw" loading="lazy" class="sizing-normal"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewbox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">La photo avant la première bouchée.</figcaption></figure></div><h4 class="header-anchor-post"><strong>Ce que cela traduit dans le design des espaces</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§ce-que-cela-traduit-dans-le-design-des-espaces" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" aria-label="Link" data-href="https://archipelmag.substack.com/i/199662872/ce-que-cela-traduit-dans-le-design-des-espaces" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>Les designers et les propriétaires de lieux l’ont compris rapidement. Un espace photogénique, c’est de la publicité gratuite, une identité visuelle diffusée par ses propres clients.</p><p>On le voit dans les choix de matériaux — terrazzo, arches en stuc, carreaux de ciment, et plus récemment le retour des matériaux à l’état brut — dans les palettes de couleurs maîtrisées, dans l’attention portée à la lumière naturelle, aux fleurs fraîches, ou même aux packagings. Des espaces conçus, consciemment ou non, pour produire de bonnes images.</p><p><span>Le problème, c’est que les tendances visuelles s’accélèrent. Ce qui était distinctif devient rapidement un standard. L’esthétique qui devait distinguer finit par uniformiser. C’est ce que certains designers appellent, depuis un moment déjà, la </span><em>Pinterestisation</em><span> des espaces : une homogénéisation des intérieurs par la circulation massive des références visuelles en ligne.</span></p><div class="captioned-image-container"><figure><a target="_blank" href="https://substackcdn.com/image/fetch/$s_!o4Ij!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg" data-component-name="Image2ToDOM" class="image-link image2 is-viewable-img can-restack"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o4Ij!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 424w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 848w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg" width="3024" height="3483" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":3483,"width":3024,"resizeWidth":null,"bytes":1554623,"alt":"Table design dans un café avec plusieurs tasses de café et des objets disposés sur sa surface.","title":null,"type":"image/jpeg","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d6bb481-ac1e-440b-a5e3-20590a525574_3024x4032.heic","isProcessing":false,"align":null,"offset":false}" alt="Table design dans un café avec plusieurs tasses de café et des objets disposés sur sa surface." title="Table design dans un café avec plusieurs tasses de café et des objets disposés sur sa surface." srcset="https://substackcdn.com/image/fetch/$s_!o4Ij!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 424w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 848w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1456w" sizes="100vw" loading="lazy" class="sizing-normal"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewbox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Fragment d’espace. Parfois, ce sont les détails qui nous font entrer dans un lieu - table de Paul Delrez pour KØGE Design.</figcaption></figure></div><h4 class="header-anchor-post"><strong>Visuel contre vécu : une fausse opposition ?</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§visuel-contre-vecu-une-fausse-opposition" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" aria-label="Link" data-href="https://archipelmag.substack.com/i/199662872/visuel-contre-vecu-une-fausse-opposition" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>Il serait facile de conclure que l’image a tué l’expérience. Que nous ne vivons plus les lieux, nous les documentons. Mais c’est probablement plus nuancé que ça.</p><p>Photographier un espace qu’on trouve beau, le partager, c’est devenu une habitude naturelle. Presque un réflexe affectif. Mais ce geste individuel, répété à grande échelle, crée un cycle. Quelque chose est beau, on le partage, il devient instagrammable, il est photographié encore, partagé encore. C’est ce cycle qui alimente l’accélération des tendances visuelles, et qui finit par peser sur la manière dont les espaces sont conçus.</p><p>C’est là que la vraie question se pose, non pas du côté du visiteur qui photographie, mais du côté de l’intention du design. Est-ce que cet espace a été pensé avec une vision propre, ou conçu pour surfer sur ce qui circule en ce moment ? On le ressent souvent sans pouvoir le nommer : certains lieux sont beaux, puis on les oublie. D’autres restent.</p><p>Ce qui distingue les deux, c’est rarement l’esthétique seule, c’est l’intention derrière. Un espace conçu uniquement pour être instagrammable répond à une tendance, et disparaît avec elle. Un espace conçu avec une histoire, une cohérence de fond, s’ancre dans son époque sans en dépendre. C’est précisément ce qui lui permet de traverser le temps. Rien n’est vraiment intemporel, mais certains choix nous aident encore à comprendre une époque, à identifier un mouvement. L’uniformisation des esthétiques par l’accélération des tendances efface justement cette capacité : quand tout se ressemble, rien ne dit plus rien.</p><h4 class="header-anchor-post"><strong>Pour finir</strong><div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§pour-finir" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" aria-label="Link" data-href="https://archipelmag.substack.com/i/199662872/pour-finir" class="pencraft pc-reset pencraft iconButton-mq_Et5 iconButtonBase-dJGHgN buttonBase-GK1x3M buttonStyle-r7yGCK size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h4><p>Je retournerai dans mes cafés préférés, ceux que je connais bien, ceux où je sais exactement quelle table choisir. Et j’ajouterai probablement encore des adresses à ma liste.</p><p>Mais avec le recul, je crois que les lieux qui comptent vraiment ne sont pas forcément ceux qu’on a le plus photographiés. Ce sont ceux qui avaient une intention assez forte pour ne pas avoir besoin de suivre les tendances. Ancrés dans leur époque, construits avec un caractère propre, on les reconnaît parce qu’ils ont une identité, une cohérence qui tient dans le temps.</p><p>C’est peut-être ça, un design qui résiste : un design qui existe pleinement, avec ou sans l’image.</p><p>L’espace n’est plus seulement un lieu où l’on va. C’est aussi un contenu que l’on emporte avec soi. La question est de savoir si ce contenu avait quelque chose à dire avant d’entrer dans le cadre.</p><div class="captioned-image-container"><figure><a target="_blank" href="https://substackcdn.com/image/fetch/$s_!Nto4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic" data-component-name="Image2ToDOM" class="image-link image2 is-viewable-img can-restack"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Nto4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 424w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 848w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1272w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1456w" sizes="100vw"/><img src="https://substackcdn.com/image/fetch/$s_!Nto4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic" width="416" height="586.3111111111111" data-attrs="{"src":"https://substack-post-media.s3.amazonaws.com/public/images/bc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1649,"width":1170,"resizeWidth":416,"bytes":162996,"alt":"Écran d'iPhone affichant l'application Appareil photo en train de cadrer l'intérieur d'un café.","title":null,"type":"image/heic","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic","isProcessing":false,"align":null,"offset":false}" alt="Écran d'iPhone affichant l'application Appareil photo en train de cadrer l'intérieur d'un café." title="Écran d'iPhone affichant l'application Appareil photo en train de cadrer l'intérieur d'un café." srcset="https://substackcdn.com/image/fetch/$s_!Nto4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 424w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 848w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1272w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1456w" sizes="100vw" loading="lazy" class="sizing-normal"/></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewbox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Le lieu existe une seconde fois à travers l'image.</figcaption></figure></div><p></p><div class="subscription-widget-wrap"><div class="subscription-widget show-subscribe"><div class="preamble"><p>Chaque publication est un fragment d’un ensemble en construction. Abonnez-vous pour recevoir les prochains articles d’archipel.</p></div><div data-component-name="SubscribeWidget" class="subscribe-widget"><div class="pencraft pc-display-flex pc-justifyContent-center pc-reset"><div class="container-IpPqBD"><form action="/api/v1/free?nojs=true" method="post" novalidate class="form form-M5sC90"><input type="hidden" name="first_url" value><input type="hidden" name="first_referrer" value><input type="hidden" name="current_url"/><input type="hidden" name="current_referrer"/><input type="hidden" name="first_session_url" value><input type="hidden" name="first_session_referrer" value><input type="hidden" name="referral_code"/><input type="hidden" name="source" value="subscribe-widget-preamble"/><input type="hidden" name="referring_pub_id"/><input type="hidden" name="additional_referring_pub_ids"/><div class="sideBySideWrap-vGXrwP"><div class="emailInputWrapper-QlA86j"><div class="pencraft pc-display-flex pc-minWidth-0 pc-position-relative pc-reset flex-auto-j3S2WA"><input name="email" placeholder="Rédigez votre e-mail..." type="email" class="pencraft emailInput-OkIMeB input-y4v6N4 inputText-pV_yWb"/></div></div><button tabindex="0" type="submit" disabled class="pencraft pc-reset pencraft rightButton primary subscribe-btn button-VFSdkv buttonBase-GK1x3M"><span class="button-text">S'abonner</span></button></div><div id="error-container"></div></form></div></div></div></div></div></div></div><div class="visibility-check"></div></div><div class="post-footer"><div class="pencraft pc-display-flex pc-gap-16 pc-paddingTop-16 pc-paddingBottom-16 pc-justifyContent-space-between pc-alignItems-center pc-reset flex-grow-rzmknG border-top-detail-themed-k9TZAY border-bottom-detail-themed-Ua9186 post-ufi"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><div class="like-button-container post-ufi-button style-button"><button tabindex="0" type="button" aria-label="Liker (1)" aria-pressed="false" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><svg role="img" style="height:20px;width:20px;" width="20" height="20" viewbox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-heart"><path d="M19 14c1.49-1.46 3-3.21 3-5.5A5.5 5.5 0 0 0 16.5 3c-1.76 0-3 .5-4.5 2-1.5-1.5-2.74-2-4.5-2A5.5 5.5 0 0 0 2 8.5c0 2.3 1.5 4.05 3 5.5l7 7Z"></path></svg></g></svg><div class="label">1</div></button></div><button tabindex="0" type="button" aria-label="View comments (0)" data-href="https://archipelmag.substack.com/p/lespace-comme-contenu/comments" class="pencraft pc-reset pencraft post-ufi-button style-button post-ufi-comment-button no-label with-border"><svg role="img" style="height:20px;width:20px;" width="20" height="20" viewbox="0 0 24 24" fill="#000000" stroke-width="2" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-message-circle"><path d="M7.9 20A9 9 0 1 0 4 16.1L2 22Z"></path></svg></g></svg></button><button tabindex="0" type="button" id="radix-P0-56" aria-haspopup="menu" aria-expanded="false" data-state="closed" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><svg role="img" width="20" height="20" viewbox="0 0 20 20" fill="none" stroke-width="2" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg" class="icon"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg><div class="label">1</div></button></div><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft post-ufi-button style-button has-label with-border"><div class="label">Partager</div></button></div></div></div></div></article></div></div></div><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div class="visibility-check"></div><div id="discussion" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-paddingTop-32 pc-paddingBottom-32 pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset container"><h4 class="pencraft pc-reset line-height-24-jnGwiv font-display-nhmvtD size-20-P_cSRT weight-bold-DmI9lw reset-IxiVJZ">Discussion à propos de ce post</h4><div class="pencraft pc-alignSelf-flex-start pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-position-relative pc-minWidth-0 pc-reset bg-primary-zk6FDl outline-detail-vcQLyr pc-borderRadius-sm overflow-hidden-WdpwT6"><div dir="ltr" data-orientation="horizontal" class="pencraft pc-display-flex pc-flexDirection-column pc-reset flex-grow-rzmknG"><div style="outline:none;" tabindex="-1" aria-label="Sélectionner le type de discussion" role="tablist" aria-orientation="horizontal" data-orientation="horizontal" class="pencraft pc-display-flex pc-gap-4 pc-padding-4 pc-position-relative pc-reset cursor-default-flE2S1 pc-borderRadius-sm overflow-auto-7WTsTi scrollBar-hidden-HcAIpI"><button tabindex="-1" type="button" role="tab" aria-selected="true" aria-controls="radix-P0-70-content-comments" data-state="active" id="radix-P0-70-trigger-comments" data-orientation="horizontal" data-radix-collection-item class="pencraft pc-reset flex-auto-j3S2WA pencraft segment-j4TeZ4 buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_quaternary-kpMibu size_sm-G3LciD">Commentaires</button><button tabindex="-1" type="button" role="tab" aria-selected="false" aria-controls="radix-P0-70-content-restacks" data-state="inactive" id="radix-P0-70-trigger-restacks" data-orientation="horizontal" data-radix-collection-item class="pencraft pc-reset flex-auto-j3S2WA pencraft segment-j4TeZ4 buttonBase-GK1x3M buttonText-X0uSmG buttonStyle-r7yGCK priority_quaternary-kpMibu size_sm-G3LciD">Restacks</button><div class="pencraft pc-position-absolute pc-height-32 pc-reset bg-secondary-UUD3_J pc-borderRadius-xs sizing-border-box-DggLA4 highlight-U002IP"></div></div></div><div class="pencraft pc-display-flex pc-alignItems-center pc-reset arrowButtonContainer-O4uSiH arrowButtonOverlaidContainer-t10AyH left-Tg8vqp"><div class="overlay-zrMCxn primary-lv_sOW"></div></div><div class="pencraft pc-display-flex pc-alignItems-center pc-reset arrowButtonContainer-O4uSiH arrowButtonOverlaidContainer-t10AyH right-i3oWGi"><div class="overlay-zrMCxn primary-lv_sOW"></div></div></div></div></div><div id="substack-comments" class="single-post-section comments-section"><div class="container"><div class="visibility-check"></div><div data-test-id="comment-input" class="pencraft pc-display-flex pc-reset flex-grow-rzmknG"><form class="form-CkZ7Kt"><div style="--scale:32px;" class="pencraft pc-display-flex pc-width-32 pc-height-32 pc-justifyContent-center pc-alignItems-center pc-position-relative pc-reset bg-secondary-UUD3_J flex-auto-j3S2WA outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 container-TAtrWj"><div style="--scale:32px;" title="User" class="pencraft pc-display-flex pc-width-32 pc-height-32 pc-justifyContent-center pc-alignItems-center pc-position-relative pc-reset bg-secondary-UUD3_J flex-auto-j3S2WA outline-detail-vcQLyr pc-borderRadius-full overflow-hidden-WdpwT6 sizing-border-box-DggLA4 container-TAtrWj"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!TnFC!,w_32,h_32,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png 1x, https://substackcdn.com/image/fetch/$s_!TnFC!,w_64,h_64,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png 2x, https://substackcdn.com/image/fetch/$s_!TnFC!,w_96,h_96,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png 3x"/><img src="https://substackcdn.com/image/fetch/$s_!TnFC!,w_32,h_32,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png" alt="Avatar de User" srcset="https://substackcdn.com/image/fetch/$s_!TnFC!,w_32,h_32,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png 1x, https://substackcdn.com/image/fetch/$s_!TnFC!,w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png 2x, https://substackcdn.com/image/fetch/$s_!TnFC!,w_96,h_96,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Favatars%2Fdefault-light.png 3x" width="32" height="32" draggable="false" class="img-OACg1c object-fit-cover-u4ReeV pencraft pc-reset"/></picture></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-8 pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-flexDirection-column pc-boxShadow-xs pc-reset bg-primary-zk6FDl flex-grow-rzmknG border-detail-EGrm7T pc-borderRadius-sm"><textarea name="body" placeholder="Écrivez un commentaire..." aria-label="Écrivez un commentaire..." rows="4" class="pencraft input-qHk4bN autogrowing-_ipn9Y textarea-GbEjRX inputText-pV_yWb unstyled-IJLUJU"></textarea></div><div data-state="closed" class="pencraft pc-display-flex pc-flexDirection-column pc-reset overflow-hidden-WdpwT6"></div></div></form></div></div></div></div><div class="visibility-check"></div><div class="pencraft pc-display-contents pc-reset pubInvertedTheme-U483dz"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-justifyContent-center pc-padding-48 pc-mobile-padding-24 pc-reset bg-primary-zk6FDl container-jsOc9L"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-gap-24 pc-flexWrap-wrap pc-reset content-jLbYeh"><h3 class="pencraft pc-reset color-primary-zABazT align-center-y7ZD4w line-height-28-s562kJ font-display-nhmvtD size-24-lFU3ly weight-semibold-uqA4FV reset-IxiVJZ">Tout à fait prêt. Qu'avez-vous pour moi ?</h3><div class="container-IpPqBD"><form action="/api/v1/free?nojs=true" method="post" novalidate class="form form-M5sC90"><input type="hidden" name="first_url" value><input type="hidden" name="first_referrer" value><input type="hidden" name="current_url"/><input type="hidden" name="current_referrer"/><input type="hidden" name="first_session_url" value><input type="hidden" name="first_session_referrer" value><input type="hidden" name="referral_code"/><input type="hidden" name="source" value="subscribe_footer"/><input type="hidden" name="referring_pub_id"/><input type="hidden" name="additional_referring_pub_ids"/><div class="sideBySideWrap-vGXrwP"><div class="emailInputWrapper-QlA86j"><div class="pencraft pc-display-flex pc-minWidth-0 pc-position-relative pc-reset flex-auto-j3S2WA"><input name="email" placeholder="Rédigez votre e-mail..." type="email" class="pencraft emailInput-OkIMeB emailInputOnAccentBackground-TfaCGr input-y4v6N4 inputText-pV_yWb"/></div></div><button tabindex="0" type="submit" disabled class="pencraft pc-reset pencraft rightButton primary subscribe-btn button-VFSdkv buttonOnAccentBackground-vmEt94 buttonBase-GK1x3M"><span class="button-text">S'abonner</span></button></div><div id="error-container"></div></form></div></div></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset container-K5XPov"></div><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div class="footer-wrap compact-footer"><div class="visibility-check"></div><div class="footer custom-themed-background"><div class="pencraft pc-display-flex pc-gap-12 pc-alignItems-center pc-reset flex-grow-rzmknG"><div class="pencraft pc-display-flex pc-minWidth-0 pc-reset flex-grow-rzmknG nowrap-QngyoB"><span><span>© 2026 Andrea Martinez</span><span> · </span><a href="https://substack.com/privacy" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Confidentialité</a><span> ∙ </span><a href="https://substack.com/tos" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Conditions</a><span> ∙ </span><a href="https://substack.com/ccpa#personal-data-collected" target="_blank" rel="noopener" class="pencraft pc-reset decoration-underline-ClTkYc">Avis de collecte</a></span></div><div class="pencraft pc-display-flex pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-justifyContent-center pc-alignItems-center pc-reset footerButtons-ap9Sk7"><a data-native="true" href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_content=footer" class="footerSubstackCta-v5HWfj sizeSm-F_aC8H"><svg role="img" width="1000" height="1000" viewbox="0 0 1000 1000" fill="#ff6719" stroke-width="1.8" stroke="none" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M764.166 348.371H236.319V419.402H764.166V348.371Z"></path><path d="M236.319 483.752V813.999L500.231 666.512L764.19 813.999V483.752H236.319Z"></path><path d="M764.166 213H236.319V284.019H764.166V213Z"></path></g></svg> Lancez votre Substack</a><a data-native="true" href="https://substack.com/app/app-store-redirect?utm_campaign=app-marketing&utm_content=web-footer-button" class="footerSubstackCta-v5HWfj getTheApp-Yk3w1O noIcon-z7v9D8 sizeSm-F_aC8H sizeSmNoIcon-KRHkpZ">Obtenir l’appli</a></div></div><div class="pencraft pc-display-flex pc-minWidth-0 pc-justifyContent-flex-end pc-reset flex-grow-rzmknG"><div translated class="pencraft pc-reset reset-IxiVJZ footer-slogan-blurb"><a href="https://substack.com" data-native="true">Substack</a>: la plateforme pour la culture et les idées</div></div></div></div></div></div></div><div role="region" aria-label="Notifications (F8)" tabindex="-1" style="pointer-events:none;"><ol tabindex="-1" style="--offset:0px;z-index:1000;" class="viewport-_BM4Bg"></ol></div><div></div>
</div>
<script src="https://js.sentry-cdn.com/6c2ff3e3828e4017b7faf7b63e24cdf8.min.js" crossorigin="anonymous"></script>
<script>
window.Sentry && window.Sentry.onLoad(function() {
window.Sentry.init({
environment: window._preloads.sentry_environment,
dsn: window._preloads.sentry_dsn,
})
})
</script>
<script>window._preloads = JSON.parse("{\"isEU\":true,\"language\":\"fr\",\"country\":\"FR\",\"userLocale\":{\"language\":\"en\",\"region\":\"US\",\"source\":[\"accept-language\",\"default\"]},\"base_url\":\"https://archipelmag.substack.com\",\"stripe_publishable_key\":\"pk_live_51QfnARLDSWi1i85FBpvw6YxfQHljOpWXw8IKi5qFWEzvW8HvoD8cqTulR9UWguYbYweLvA16P7LN6WZsGdZKrNkE00uGbFaOE3\",\"captcha_site_key\":\"6LeI15YsAAAAAPXyDcvuVqipba_jEFQCjz1PFQoz\",\"pub\":{\"apple_pay_disabled\":false,\"apex_domain\":null,\"author_id\":397243636,\"byline_images_enabled\":false,\"bylines_enabled\":true,\"chartable_token\":null,\"community_enabled\":true,\"copyright\":\"Andrea Martinez\",\"cover_photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/53f2259a-5f07-4858-850e-e4d234f84aea_1100x220.png\",\"created_at\":\"2025-09-28T16:18:13.337Z\",\"custom_domain_optional\":false,\"custom_domain\":null,\"default_comment_sort\":\"best_first\",\"default_coupon\":null,\"default_group_coupon\":null,\"default_show_guest_bios\":true,\"email_banner_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/ccc3e0c7-dd42-4848-92ec-58ebcd5c97f9_1100x220.png\",\"email_from_name\":null,\"email_from\":null,\"embed_tracking_disabled\":false,\"explicit\":false,\"expose_paywall_content_to_search_engines\":true,\"fb_pixel_id\":null,\"fb_site_verification_token\":null,\"flagged_as_spam\":false,\"founding_subscription_benefits\":null,\"free_subscription_benefits\":null,\"ga_pixel_id\":null,\"google_site_verification_token\":null,\"google_tag_manager_token\":null,\"hero_image\":null,\"hero_text\":\"Fragments d'architecture, de design et culture visuelle. Archipel explore les relations entre espace, image, m\u00E9moire et formes contemporaines \u00E0 travers une approche \u00E9ditoriale et transversale.\\n\",\"hide_intro_subtitle\":false,\"hide_intro_title\":true,\"hide_podcast_feed_link\":false,\"homepage_type\":\"newspaper\",\"id\":6402725,\"image_thumbnails_always_enabled\":false,\"invite_only\":false,\"hide_podcast_from_pub_listings\":false,\"language\":\"fr\",\"logo_url_wide\":\"https://substackcdn.com/image/fetch/$s_!EkFF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd34a48ab-fbac-4719-bfa1-b7d22b082a77_1572x1048.png\",\"logo_url\":\"https://substackcdn.com/image/fetch/$s_!lMyG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png\",\"minimum_group_size\":2,\"moderation_enabled\":true,\"name\":\"archipel.\",\"paid_subscription_benefits\":null,\"parsely_pixel_id\":null,\"chartbeat_domain\":null,\"payments_state\":\"disabled\",\"paywall_free_trial_enabled\":false,\"podcast_art_url\":null,\"paid_podcast_episode_art_url\":null,\"podcast_byline\":null,\"podcast_description\":null,\"podcast_enabled\":false,\"podcast_feed_url\":null,\"podcast_title\":null,\"post_preview_limit\":null,\"primary_user_id\":397243636,\"require_clickthrough\":false,\"show_pub_podcast_tab\":false,\"show_recs_on_homepage\":true,\"subdomain\":\"archipelmag\",\"subscriber_invites\":0,\"support_email\":null,\"theme_var_background_pop\":\"#FF6719\",\"theme_var_color_links\":true,\"theme_var_cover_bg_color\":null,\"trial_end_override\":null,\"twitter_pixel_id\":null,\"type\":\"newsletter\",\"post_reaction_faces_enabled\":true,\"is_personal_mode\":false,\"plans\":null,\"stripe_user_id\":null,\"stripe_country\":null,\"stripe_publishable_key\":null,\"stripe_platform_account\":null,\"automatic_tax_enabled\":null,\"author_name\":\"Andrea Martinez\",\"author_handle\":\"andreamartinezanglarill\",\"author_photo_url\":\"https://substackcdn.com/image/fetch/$s_!QBXt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3763a4f5-8c49-4f8e-a4f3-3af9d6c405fa_2000x2000.jpeg\",\"author_bio\":null,\"has_custom_tos\":false,\"has_custom_privacy\":false,\"theme\":{\"background_pop_color\":\"#9F271F\",\"web_bg_color\":\"#f8f8f8\",\"cover_bg_color\":\"#f8f8f8\",\"publication_id\":6402725,\"color_links\":null,\"font_preset_heading\":null,\"font_preset_body\":null,\"font_family_headings\":null,\"font_family_body\":null,\"font_family_ui\":null,\"font_size_body_desktop\":null,\"print_secondary\":null,\"custom_css_web\":null,\"custom_css_email\":null,\"home_hero\":\"feature-media\",\"home_posts\":\"list\",\"home_show_top_posts\":false,\"hide_images_from_list\":false,\"home_hero_alignment\":\"left\",\"home_hero_show_podcast_links\":true,\"default_post_header_variant\":null,\"custom_header\":{\"layout\":\"stacked\",\"navStyle\":\"text\",\"navPosition\":\"bottom\",\"backgroundColor\":\"#ffffff\",\"wordmarkLogoSize\":70},\"custom_footer\":{\"layout\":\"two-column\",\"backgroundColor\":null,\"publicationNameSize\":17,\"showPublicationName\":false,\"publicationNameStyle\":\"wordmark\",\"publicationNamePosition\":\"top\",\"publicationNameBackgroundColor\":\"#f8F8F8\"},\"social_media_links\":{\"instagram\":\"archipelmagazine\"},\"font_options\":{\"body\":\"classic_serif\",\"heading\":\"roboto_mono_700\"},\"section_template\":null,\"custom_subscribe\":null,\"design_template\":null,\"design_template_options\":null},\"threads_v2_settings\":null,\"default_group_coupon_percent_off\":null,\"pause_return_date\":null,\"has_posts\":false,\"has_recommendations\":false,\"first_post_date\":\"2026-06-04T16:46:37.268Z\",\"has_podcast\":false,\"has_free_podcast\":false,\"has_subscriber_only_podcast\":false,\"has_community_content\":false,\"rankingDetail\":\"Launched 6 days ago\",\"rankingDetailFreeIncluded\":\"Launched 6 days ago\",\"rankingDetailOrderOfMagnitude\":0,\"rankingDetailFreeIncludedOrderOfMagnitude\":1,\"rankingDetailFreeSubscriberCount\":null,\"rankingDetailByLanguage\":{\"ar\":{\"rankingDetail\":\"\u062A\u0645 \u0627\u0644\u0625\u0637\u0644\u0627\u0642 il y a 6 jours\"},\"ca\":{\"rankingDetail\":\"S\u2019ha llan\u00E7at fa 6 dies\"},\"da\":{\"rankingDetail\":\"Lancering 6 dage\"},\"de\":{\"rankingDetail\":\"Vor vor 6 Tagen gelauncht\"},\"es\":{\"rankingDetail\":\"Lanzado hace 6 d\u00EDas\"},\"fr\":{\"rankingDetail\":\"Lanc\u00E9 il y a 6 jours\"},\"ja\":{\"rankingDetail\":\"\u958B\u59CB\u65E5 6\u65E5\u524D\"},\"nb\":{\"rankingDetail\":\"Lansert 6 dager\"},\"nl\":{\"rankingDetail\":\"Gelanceerd 6 dagen geleden\"},\"pl\":{\"rankingDetail\":\"Uruchomiono 6 dni temu\"},\"pt\":{\"rankingDetail\":\"Lan\u00E7ado 6 dias\"},\"pt-br\":{\"rankingDetail\":\"Lan\u00E7ado 6 dias\"},\"en-gb\":{\"rankingDetail\":\"Launched 6 days ago\"},\"it\":{\"rankingDetail\":\"Lanciato 6 giorni\"},\"tr\":{\"rankingDetail\":\"6 g\u00FCn ba\u015Flat\u0131ld\u0131\"},\"sv\":{\"rankingDetail\":\"Lanserad 6 dagar sedan\"},\"fi\":{\"rankingDetail\":\"Launched 6 p\u00E4iv\u00E4\u00E4\"},\"is\":{\"rankingDetail\":\"Launched 6 dagar\"},\"en\":{\"rankingDetail\":\"Launched 6 days ago\"}},\"freeSubscriberCount\":null,\"freeSubscriberCountOrderOfMagnitude\":\"4\",\"author_bestseller_tier\":0,\"author_badge\":null,\"disable_monthly_subscriptions\":false,\"disable_annual_subscriptions\":false,\"hide_post_restacks\":false,\"notes_feed_enabled\":true,\"showIntroModule\":false,\"isPortraitLayout\":false,\"last_chat_post_at\":null,\"primary_profile_name\":\"Andrea Martinez\",\"primary_profile_photo_url\":\"https://substackcdn.com/image/fetch/$s_!QBXt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3763a4f5-8c49-4f8e-a4f3-3af9d6c405fa_2000x2000.jpeg\",\"no_follow\":true,\"sponsorshipCampaigns\":{},\"paywall_chat\":\"free\",\"sections\":[],\"podcastTabInfo\":null,\"didIdentity\":\"archipel\",\"multipub_migration\":null,\"navigationBarItems\":[],\"has_active_perks\":false,\"contributors\":[{\"name\":\"Andrea Martinez\",\"handle\":\"andreamartinezanglarill\",\"role\":\"admin\",\"owner\":true,\"user_id\":397243636,\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/3763a4f5-8c49-4f8e-a4f3-3af9d6c405fa_2000x2000.jpeg\",\"bio\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}}],\"threads_v2_enabled\":false,\"viralGiftsConfig\":null,\"tier\":1,\"no_index\":false,\"can_set_google_site_verification\":false,\"can_have_sitemap\":false,\"founding_plan_name_english\":\"Founding Member\",\"base_url\":\"https://archipelmag.substack.com\",\"hostname\":\"archipelmag.substack.com\",\"is_on_substack\":false,\"spotify_podcast_settings\":null,\"unified_podcast_settings\":null,\"podcastPalette\":{\"DarkMuted\":{\"population\":72,\"rgb\":[73,153,137]},\"DarkVibrant\":{\"population\":6013,\"rgb\":[4,100,84]},\"LightMuted\":{\"population\":7,\"rgb\":[142,198,186]},\"LightVibrant\":{\"population\":3,\"rgb\":[166,214,206]},\"Muted\":{\"population\":6,\"rgb\":[92,164,156]},\"Vibrant\":{\"population\":5,\"rgb\":[76,164,146]}},\"pageThemes\":{\"podcast\":null},\"supports_ip_content_unlock\":false,\"appTheme\":{\"colors\":{\"accent\":{\"name\":\"#9f271f\",\"primary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"primary_hover\":{\"r\":138,\"g\":14,\"b\":16,\"a\":1},\"primary_elevated\":{\"r\":138,\"g\":14,\"b\":16,\"a\":1},\"secondary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.2},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.2},\"bg_hover\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.3},\"dark\":{\"primary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"primary_hover\":{\"r\":180,\"g\":59,\"b\":46,\"a\":1},\"primary_elevated\":{\"r\":180,\"g\":59,\"b\":46,\"a\":1},\"secondary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.2},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.2},\"bg_hover\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.3}}},\"fg\":{\"primary\":{\"r\":0,\"g\":0,\"b\":0,\"a\":0.8},\"secondary\":{\"r\":0,\"g\":0,\"b\":0,\"a\":0.6},\"tertiary\":{\"r\":0,\"g\":0,\"b\":0,\"a\":0.4},\"accent\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"dark\":{\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.9},\"secondary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.6},\"tertiary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.4},\"accent\":{\"r\":213,\"g\":89,\"b\":71,\"a\":1}}},\"bg\":{\"name\":\"#ffffff\",\"hue\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0},\"tint\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0},\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"primary_hover\":{\"r\":250,\"g\":250,\"b\":250,\"a\":1},\"primary_elevated\":{\"r\":250,\"g\":250,\"b\":250,\"a\":1},\"secondary\":{\"r\":238,\"g\":238,\"b\":238,\"a\":1},\"secondary_elevated\":{\"r\":206.90096477355226,\"g\":206.90096477355175,\"b\":206.9009647735519,\"a\":1},\"tertiary\":{\"r\":219,\"g\":219,\"b\":219,\"a\":1},\"quaternary\":{\"r\":182,\"g\":182,\"b\":182,\"a\":1},\"dark\":{\"primary\":{\"r\":22,\"g\":23,\"b\":24,\"a\":1},\"primary_hover\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"primary_elevated\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"secondary\":{\"r\":35,\"g\":37,\"b\":37,\"a\":1},\"secondary_elevated\":{\"r\":41.35899397549579,\"g\":43.405356429195315,\"b\":43.40489285041963,\"a\":1},\"tertiary\":{\"r\":54,\"g\":55,\"b\":55,\"a\":1},\"quaternary\":{\"r\":90,\"g\":91,\"b\":91,\"a\":1}}}}},\"portalAppTheme\":{\"colors\":{\"accent\":{\"name\":\"#9F271F\",\"primary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"primary_hover\":{\"r\":138,\"g\":34,\"b\":27,\"a\":1},\"primary_elevated\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"secondary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":255,\"g\":103,\"b\":25,\"a\":0.2},\"bg_hover\":{\"r\":255,\"g\":103,\"b\":25,\"a\":0.3},\"dark\":{\"primary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"primary_hover\":{\"r\":180,\"g\":59,\"b\":46,\"a\":1},\"primary_elevated\":{\"r\":180,\"g\":59,\"b\":46,\"a\":1},\"secondary\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.2},\"contrast\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1},\"bg\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.2},\"bg_hover\":{\"r\":159,\"g\":39,\"b\":31,\"a\":0.3}}},\"fg\":{\"primary\":{\"r\":54,\"g\":55,\"b\":55,\"a\":1},\"secondary\":{\"r\":132,\"g\":132,\"b\":132,\"a\":1},\"tertiary\":{\"r\":142,\"g\":142,\"b\":142,\"a\":1},\"accent\":{\"r\":159,\"g\":39,\"b\":31,\"a\":1},\"dark\":{\"primary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.9},\"secondary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.6},\"tertiary\":{\"r\":255,\"g\":255,\"b\":255,\"a\":0.4},\"accent\":{\"r\":213,\"g\":89,\"b\":71,\"a\":1}}},\"bg\":{\"name\":\"#f8f8f8\",\"hue\":{\"r\":248,\"g\":248,\"b\":248,\"a\":1},\"tint\":{\"r\":248,\"g\":248,\"b\":248,\"a\":1},\"primary\":{\"r\":248,\"g\":248,\"b\":248,\"a\":1},\"primary_hover\":{\"r\":233,\"g\":233,\"b\":233,\"a\":1},\"primary_elevated\":{\"r\":248,\"g\":248,\"b\":248,\"a\":1},\"secondary\":{\"r\":233,\"g\":233,\"b\":233,\"a\":1},\"secondary_elevated\":{\"r\":233,\"g\":233,\"b\":233,\"a\":1},\"tertiary\":{\"r\":214,\"g\":214,\"b\":214,\"a\":1},\"quaternary\":{\"r\":178,\"g\":178,\"b\":178,\"a\":1},\"dark\":{\"primary\":{\"r\":22,\"g\":23,\"b\":24,\"a\":1},\"primary_hover\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"primary_elevated\":{\"r\":27,\"g\":28,\"b\":29,\"a\":1},\"secondary\":{\"r\":35,\"g\":37,\"b\":37,\"a\":1},\"secondary_elevated\":{\"r\":41.35899397549579,\"g\":43.405356429195315,\"b\":43.40489285041963,\"a\":1},\"tertiary\":{\"r\":54,\"g\":55,\"b\":55,\"a\":1},\"quaternary\":{\"r\":90,\"g\":91,\"b\":91,\"a\":1}}},\"wordmark_bg\":{\"r\":255,\"g\":255,\"b\":255,\"a\":1}},\"fonts\":{\"heading\":\"roboto_mono_700\",\"body\":\"classic_serif\"}},\"logoPalette\":{\"Vibrant\":{\"rgb\":[127.5,127.5,127.5],\"population\":0},\"DarkVibrant\":{\"rgb\":[66.3,66.3,66.3],\"population\":0},\"LightVibrant\":{\"rgb\":[188.7,188.7,188.7],\"population\":0},\"Muted\":{\"rgb\":[124,124,124],\"population\":8},\"DarkMuted\":{\"rgb\":[60,60,60],\"population\":10},\"LightMuted\":{\"rgb\":[177,177,177],\"population\":105}}},\"confirmedLogin\":false,\"hide_intro_popup\":true,\"block_auto_login\":false,\"domainInfo\":{\"isSubstack\":true,\"customDomain\":null},\"experimentFeatures\":{\"community_automod_use_reply_rules_v2\":\"control\"},\"experimentExposures\":{},\"siteConfigs\":{\"score_upsell_email\":\"control\",\"first_chat_email_enabled\":true,\"new_commenter_approval\":false,\"pub_update_opennode_api_key\":false,\"notes_video_max_duration_minutes\":15,\"show_content_label_age_gating_in_feed\":false,\"zendesk_automation_cancellations\":false,\"enable_saved_segments\":false,\"mfa_action_box_enabled\":false,\"publication_max_bylines\":35,\"no_contest_charge_disputes\":false,\"feed_posts_previously_seen_weight\":0.1,\"publication_tabs_reorder\":false,\"comp_expiry_email_new_copy\":\"NONE\",\"free_unlock_required\":false,\"enable_post_summarization\":false,\"live_stream_host_warning_message\":\"\",\"bitcoin_enabled\":false,\"minimum_ios_os_version\":\"17.0.0\",\"show_entire_square_image\":false,\"hide_subscriber_count\":false,\"fit_in_live_stream_player\":false,\"publication_author_display_override\":\"\",\"generate_pdf_tax_report\":false,\"hide_post_sidebar\":false,\"show_generic_post_importer\":false,\"enable_pledges_modal\":true,\"include_pdf_invoice\":false,\"notes_weight_watch_video\":3,\"enable_react_dashboard\":false,\"enable_videos_page\":false,\"exempt_from_gtm_filter\":false,\"group_sections_and_podcasts_in_menu\":false,\"boost_optin_modal_enabled\":true,\"standards_and_enforcement_features_enabled\":false,\"pub_creation_captcha_behavior\":\"risky_pubs_or_rate_limit\",\"post_blogspot_importer\":false,\"notes_weight_short_item_boost\":0.15,\"enable_high_res_background_uploading\":false,\"pub_tts_override\":\"default\",\"disable_monthly_subscriptions\":false,\"skip_welcome_email\":false,\"chat_reader_thread_notification_default\":false,\"scheduled_pinned_posts\":false,\"disable_redirect_outbound_utm_params\":false,\"reader_gift_referrals_enabled\":true,\"dont_show_guest_byline\":false,\"like_comments_enabled\":true,\"enable_sponsorship_campaigns_advanced\":false,\"temporal_livestream_ended_draft\":true,\"enable_author_note_email_toggle\":false,\"fallback_to_archive_search_on_section_pages\":false,\"livekit_track_egress_custom_base_url\":\"http://livekit-egress-custom-recorder-participant-test.s3-website-us-east-1.amazonaws.com\",\"welcome_screen_blurb_override\":\"\",\"notes_weight_low_impression_boost\":0.3,\"like_posts_enabled\":true,\"twitter_player_card_enabled\":true,\"feed_promoted_user\":false,\"show_note_stats_for_all_notes\":false,\"section_specific_csv_imports_enabled\":false,\"disable_podcast_feed_description_cta\":false,\"bypass_profile_substack_logo_detection\":false,\"use_preloaded_player_sources\":false,\"list_pruning_enabled\":false,\"facebook_connect\":false,\"opt_in_to_sections_during_subscribe\":false,\"dpn_weight_share\":2,\"underlined_colored_links\":false,\"enable_efficient_digest_embed\":false,\"extract_stripe_receipt_url\":false,\"enable_aligned_images\":false,\"max_image_upload_mb\":64,\"enable_drip_campaigns_custom\":false,\"threads_suggested_ios_version\":null,\"pledges_disabled\":false,\"threads_minimum_ios_version\":812,\"hide_podcast_email_setup_link\":false,\"subscribe_captcha_behavior\":\"default\",\"publication_ban_sample_rate\":0,\"ios_enable_publication_activity_tab\":false,\"custom_themes_substack_subscribe_modal\":false,\"ios_post_share_assets_screenshot_trigger\":\"control\",\"opt_in_to_sections_during_subscribe_include_main_pub_newsletter\":false,\"continue_support_cta_in_newsletter_emails\":false,\"bloomberg_syndication_enabled\":false,\"android_onboarding_new_user_survey\":\"control\",\"lists_enabled\":false,\"adhoc_email_batch_delay_ms\":0,\"enable_note_polls\":true,\"allow_document_freeze\":false,\"test_age_gate_user\":false,\"podcast_main_feed_is_firehose\":false,\"pub_app_incentive_gift\":\"\",\"no_embed_redirect\":false,\"read_tab_v2_experiment\":\"control\",\"customized_email_from_name_for_new_follow_emails\":\"treatment\",\"spotify_open_access_sandbox_mode\":false,\"disable_custom_nav_menu\":false,\"enable_livestream_name_cards\":false,\"fullstory_enabled\":false,\"chat_reply_poll_interval\":3,\"dpn_weight_follow_or_subscribe\":3,\"thefp_enable_email_upsell_banner\":false,\"force_pub_links_to_use_subdomain\":false,\"always_show_cookie_banner\":false,\"hide_media_download_option\":false,\"hide_post_restacks\":false,\"feed_item_source_debug_mode\":false,\"enable_comment_saves\":false,\"universal_post_translator\":\"control\",\"publication_homepage_title_display_override\":\"\",\"live_stream_founding_audience_enabled\":true,\"post_preview_highlight_byline\":false,\"4k_video\":false,\"enable_islands_section_intent_screen\":false,\"post_metering_enabled\":false,\"notifications_disabled\":\"\",\"cross_post_notification_threshold\":1000,\"facebook_connect_prod_app\":true,\"force_into_pymk_ranking\":false,\"minimum_android_version\":756,\"enable_transcription_translations\":false,\"use_og_image_as_twitter_image_for_post_previews\":false,\"always_use_podcast_channel_art_as_episode_art_in_rss\":false,\"seo_tier_override\":\"NONE\",\"editor_role_enabled\":false,\"no_follow_links\":false,\"publisher_api_enabled\":false,\"zendesk_support_priority\":\"default\",\"enable_post_clips_stats\":false,\"enable_subscriber_referrals_awards\":true,\"ios_profile_themes_feed_permalink_enabled\":false,\"use_publication_language_for_transcription\":false,\"show_substack_funded_gifts_tooltip\":true,\"disable_ai_transcription\":false,\"thread_permalink_preview_min_ios_version\":4192,\"live_stream_creation_enabled\":true,\"disable_card_element_in_europe\":false,\"web_growth_item_promotion_threshold\":0,\"bundle_subscribe_enabled\":false,\"enable_web_typing_indicators\":false,\"web_vitals_sample_rate\":0,\"allow_live_stream_auto_takedown\":\"true\",\"mobile_publication_attachments_enabled\":false,\"enable_posts_to_segments\":false,\"ai_image_generation_enabled\":true,\"disable_personal_substack_initialization\":false,\"section_specific_welcome_pages\":false,\"local_payment_methods\":\"control\",\"publisher_api_cancel_comp\":false,\"posts_in_rss_feed\":20,\"publisher_dashboard_section_selector\":false,\"reader_surveys_platform_question_order\":\"36,1,4,2,3,5,6,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35\",\"developer_api_enabled\":false,\"login_guard_app_link_in_email\":true,\"community_moderators_enabled\":false,\"enable_custom_theme\":false,\"monthly_sub_is_one_off\":false,\"unread_notes_activity_digest\":\"control\",\"display_cookie_settings\":false,\"welcome_page_query_params\":false,\"enable_free_podcast_urls\":false,\"enable_self_serve_podcast_sync\":true,\"comp_expiry_emails_disabled\":false,\"enable_description_on_polls\":false,\"use_microlink_for_instagram_embeds\":false,\"free_signup_confirmation_behavior\":\"with_email_validation\",\"enable_reply_to_email_override\":true,\"ios_post_stats_for_admins\":false,\"enable_design_templates\":false,\"use_livestream_post_media_composition\":true,\"section_specific_preambles\":false,\"pub_export_temp_disable\":false,\"show_menu_on_posts\":false,\"live_stream_unified_editor\":true,\"ios_post_subscribe_web_routing\":true,\"ios_writer_stats_public_launch_v2\":false,\"include_thumbnail_book_cover_layouts\":false,\"app_onboarding_survey_email\":false,\"republishing_enabled\":false,\"app_mode\":false,\"show_phone_banner\":false,\"live_stream_video_enhancer\":\"internal\",\"minimum_ios_version\":2200,\"enable_author_pages\":false,\"enable_decagon_chat\":true,\"first_month_upsell\":\"control\",\"enable_subscriber_tags\":false,\"new_user_checklist_enabled\":\"use_follower_count\",\"latex_upgraded_inline\":false,\"rss_verification_code\":\"\",\"notification_post_emails\":\"experiment\",\"notes_weight_follow\":3.8,\"chat_suppress_contributor_push_option_enabled\":false,\"caption_presets_enabled\":false,\"media_feed_app_prepend_inbox_limit\":0,\"export_hooks_enabled\":false,\"audio_encoding_bitrate\":null,\"bestseller_pub_override\":false,\"extra_seats_coupon_type\":false,\"post_subdomain_universal_links\":false,\"post_import_max_file_size\":26214400,\"feed_promoted_video_publication\":false,\"livekit_reconnect_slate_url\":\"https://mux-livestream-assets.s3.us-east-1.amazonaws.com/custom-disconnect-slate-tall.png\",\"exclude_from_pymk_suggestions\":false,\"publication_ranking_variant\":\"experiment\",\"disable_annual_subscriptions\":false,\"hack_jane_manchun_wong\":true,\"android_enable_auto_gain_control\":true,\"enable_android_dms\":false,\"allow_coupons_on_upgrade\":false,\"test_au_age_gate_user\":false,\"pub_auto_moderation_enabled\":false,\"disable_live_stream_ai_trimming_by_default\":false,\"disable_deletion\":false,\"ios_default_coupon_enabled\":false,\"notes_weight_read_post\":5,\"notes_weight_reply\":3,\"livekit_egress_custom_base_url\":\"http://livekit-egress-custom-recorder.s3-website-us-east-1.amazonaws.com\",\"clip_focused_video_upload_flow\":false,\"live_stream_max_guest_users\":2,\"android_upgrade_alert_dialog_reincarnated\":true,\"enable_video_seo_data\":false,\"can_reimport_unsubscribed_users_with_2x_optin\":false,\"feed_posts_weight_subscribed\":0,\"founding_upgrade_during_gift_disabled\":false,\"enable_podcast_syndication_wizard\":true,\"review_incoming_email\":\"default\",\"enable_founding_gifts\":false,\"enable_sponsorship_campaigns\":false,\"thread_permalink_preview_min_android_version\":2037,\"thefp_enable_embed_media_links\":false,\"sort_modal_search_results\":false,\"default_thumbnail_time\":10,\"pub_ranking_weight_retained_engagement\":1,\"load_test_unichat\":false,\"notes_read_post_baseline\":0,\"live_stream_head_alignment_guide\":false,\"free_press_combo_subscribe_flow_enabled\":false,\"thefp_forum_beta\":false,\"enable_publication_tax_settings\":false,\"pub_ranking_weight_immediate_engagement\":0.5,\"gifts_from_substack_feature_available\":true,\"disable_ai_clips\":false,\"enable_elevenlabs_voiceovers\":false,\"post_viewer_pledge_cta\":\"experiment\",\"thefp_enable_transcripts\":false,\"show_simple_post_editor\":false,\"instacart_integration_enabled\":false,\"enable_publication_podcasts_page\":false,\"ios_note_composer_settings_enabled\":false,\"enable_direct_message_request_bypass\":false,\"enable_apple_news_sync\":false,\"live_stream_in_trending_topic_overrides\":\"\",\"free_press_newsletter_promo_enabled\":false,\"disable_live_stream_reactions\":false,\"feed_posts_weight_negative\":2.5,\"instacart_partner_id\":\"\",\"clip_generation_3rd_party_vendor\":\"internal\",\"media_feed_prepend_inbox_limit\":35,\"welcome_page_no_opt_out\":false,\"notes_weight_negative\":1,\"notes_weight_click_see_more\":2,\"post_end_pledge_cta\":\"experiment\",\"edit_profile_theme_colors\":false,\"notes_weight_like\":2.4,\"disable_clipping_for_readers\":false,\"feed_posts_weight_share\":6,\"feed_posts_weight_reply\":3,\"feed_posts_weight_like\":1.5,\"feed_posts_weight_save\":3,\"enable_press_kit_preview_modal\":false,\"dpn_weight_tap_clickbait_penalty\":0.5,\"feed_posts_weight_sign_up\":4,\"live_stream_video_degradation_preference\":\"maintainFramerate\",\"enable_high_follower_dm\":true,\"pause_app_badges\":false,\"profile_feed_expanded_inventory\":false,\"phone_verification_fallback_to_twilio\":false,\"livekit_mux_latency_mode\":\"low\",\"feed_juiced_user\":0,\"notes_click_see_more_baseline\":0.35,\"enable_polymarket_expandable_embeds\":true,\"publisher_dashboard_group_subs_sidebar\":false,\"use_advanced_commerce_api_for_iap\":false,\"skip_free_preview_language_in_podcast_notes\":false,\"larger_wordmark_on_publication_homepage\":false,\"video_editor_full_screen\":false,\"enable_mobile_stats_for_admins\":false,\"ios_profile_themes_note_composer_enabled\":false,\"enable_persona_sandbox_environment\":false,\"notes_weight_click_item\":3,\"allowed_email_domains\":\"mozmail.com\",\"notes_weight_long_visit\":1,\"create_nav_item_from_tag\":false,\"bypass_single_unlock_token_limit\":false,\"notes_watch_video_baseline\":0.08,\"enable_code_embeds\":false,\"add_section_and_tag_metadata\":false,\"daily_promoted_notes_enabled\":true,\"enable_islands_cms\":false,\"enable_livestream_combined_stats\":false,\"redirect_to_pub_after_welcome_signup\":false,\"chartbeat_video_enabled\":false,\"enable_drip_campaigns\":false,\"adhoc_email_batch_size\":5000,\"enable_filtered_posts_on_homepage\":false,\"post_management_search_engine\":\"elasticsearch\",\"new_bestseller_leaderboard_feed_item_enabled\":false,\"feed_main_disabled\":false,\"enable_account_settings_revamp\":false,\"thefp_enable_fp_recirc_block\":false,\"top_search_variant\":\"control\",\"enable_debug_logs_ios\":false,\"show_pub_content_on_profile_for_pub_id\":0,\"show_pub_content_on_profile\":false,\"livekit_track_egress\":true,\"onboarding_suggestions_search\":\"experiment\",\"feed_tuner_enabled\":false,\"livekit_mux_latency_mode_rtmp\":\"low\",\"livekit_high_quality_egress\":false,\"dpn_weight_tap_bonus_subscribed\":0,\"iap_announcement_blog_url\":\"\",\"disable_code_embed_chrome\":false,\"ios_livestream_feedback\":false,\"founding_plan_upgrade_warning\":false,\"enable_note_composer_emoji_picker\":false,\"dpn_weight_like\":3,\"dpn_weight_short_session\":1,\"ios_mediaplayer_reply_bar_v2\":false,\"enable_scheduled_chat_posts\":false,\"enable_notification_email_batching\":true,\"enable_adhoc_email_batching\":10,\"notes_weight_follow_boost\":10,\"ios_hide_portal_tab_bar\":false,\"follow_upsell_rollout_percentage\":30,\"live_stream_invite_ttl_seconds\":900000,\"include_founding_plans_coupon_option\":false,\"thefp_enable_cancellation_discount_offer\":false,\"dpn_weight_reply\":2,\"android_enable_edit_profile_theme\":false,\"dpn_weight_follow\":3,\"notes_weight_author_low_impression_boost\":0.2,\"disable_audio_enhancement\":false,\"pub_search_variant\":\"control\",\"ignore_video_in_notes_length_limit\":false,\"enable_fullscreen_post_live_end_screen\":true,\"notes_weight_click_share\":3,\"allow_long_videos\":true,\"feed_posts_weight_long_click\":15,\"dpn_score_threshold\":0,\"enable_automation_filters\":false,\"regional_leaderboard_visible\":false,\"dpn_weight_follow_bonus\":0.5,\"use_enhanced_video_embed_player\":true,\"thefp_forum_enabled\":false,\"enable_viewing_all_livestream_viewers\":false,\"send_subscription_canceled_email\":false,\"enable_clip_prompt_variant_filtering\":true,\"chartbeat_enabled\":false,\"dpn_weight_disable\":10,\"dpn_ranking_enabled\":true,\"enable_custom_email_css\":false,\"dpn_model_variant\":\"experiment\",\"enable_apple_podcast_auto_publish\":false,\"linkedin_profile_search_enabled\":false,\"publication_has_own_app\":false,\"suggested_minimum_ios_version\":0,\"dpn_weight_open\":2.5,\"enable_notes_admins\":false,\"trending_topics_module_long_term_experiment\":\"control\",\"ios_listen_tab_v3\":\"control\",\"enable_suggested_searches\":true,\"enable_subscription_notification_email_batching\":true,\"search_retrieval_variant\":\"experiment\",\"a24_redemption_link\":\"\",\"design_templates_launch_phase\":\"off\",\"dpn_weight_tap\":2.5,\"ios_live_stream_auto_gain_enabled\":true,\"dpn_weight_restack\":2,\"dpn_weight_negative\":40,\"enable_publication_tts_player\":false,\"thefp_show_pub_app_callout_on_post\":false,\"galleried_feed_attachments\":true,\"enable_sponsorship_beta\":false,\"forced_featured_topic_id\":\"\",\"ios_audio_captions_disabled\":false,\"web_chat_user_search\":true,\"related_posts_enabled\":false,\"ios_live_stream_pip_dismiss_v4\":\"control\",\"thefp_forum_custom_slug\":null,\"reply_rate_limit_max_distinct_users_daily\":110,\"galleried_feed_attachments_in_composer\":false,\"enable_high_res_recording_workflow\":true,\"mobile_user_attachments_enabled\":false,\"enable_high_res_background_uploading_session_recovery\":true,\"feed_weight_language_mismatch_penalty\":0.6,\"publisher_banner\":\"\",\"people_you_may_know_algorithm\":\"experiment\",\"enable_sponsorship_profile\":false,\"reply_rate_limit_max_distinct_users_monthly\":600,\"enable_subscriber_perks\":false,\"desktop_live_stream_screen_share_audio_enabled\":false,\"portal_ranking_variant\":\"experiment\",\"dpn_weight_long_session\":2,\"ios_onboarding_new_user_survey\":\"experiment\",\"android_polymarket_embed_search\":false,\"enable_subscribers_comment_permission\":false,\"enable_dynamic_content\":false,\"search_ranker_variant\":\"experiment\",\"permalink_reply_ranking_variant\":\"experiment\",\"allow_feed_category_filtering\":false,\"private_live_streaming_enabled\":true,\"desktop_live_stream_safe_framing\":0.8},\"trackingTokens\":{},\"publicationSettings\":{\"block_ai_crawlers\":false,\"credit_token_enabled\":false,\"custom_tos_and_privacy\":false,\"did_identity\":\"archipel\",\"disable_optimistic_bank_payments\":false,\"display_welcome_page_details\":true,\"enable_meetings\":false,\"payment_pledges_enabled\":false,\"enable_drop_caps\":false,\"enable_post_page_conversion\":true,\"enable_prev_next_nav\":false,\"enable_restacking\":true,\"gifts_from_substack_disabled\":false,\"google_analytics_4_token\":null,\"group_sections_and_podcasts_in_menu_enabled\":false,\"live_stream_homepage_visibility\":\"contributorsAndAdmins\",\"live_stream_homepage_style\":\"autoPlay\",\"live_stream_replay_enabled\":true,\"medium_length_description\":\"\",\"notes_feed_enabled\":true,\"paywall_unlock_tokens\":false,\"post_preview_crop_gravity\":\"auto\",\"post_preview_radius\":\"xs\",\"reader_referrals_enabled\":false,\"reader_referrals_leaderboard_enabled\":false,\"seen_coming_soon_explainer\":false,\"seen_google_analytics_migration_modal\":false,\"local_currency_modal_seen\":false,\"local_payment_methods_modal_seen\":false,\"twitter_pixel_signup_event_id\":null,\"twitter_pixel_subscribe_event_id\":null,\"use_local_currency\":false,\"welcome_page_opt_out_text\":\"No thanks\",\"cookie_settings\":\"\",\"show_restacks_below_posts\":true,\"holiday_gifting_post_header\":false,\"homepage_message_text\":\"\",\"homepage_message_link\":\"\",\"about_us_author_ids\":\"\",\"archived_section_ids\":\"\",\"column_section_ids\":\"\",\"fp_primary_column_section_ids\":\"\",\"event_section_ids\":\"\",\"podcasts_metadata\":\"\",\"video_section_ids\":\"\",\"post_metering_enabled\":false,\"use_custom_theme\":false,\"reply_rules\":null,\"automatic_moderation_enabled\":true,\"auto_translate_enabled\":true,\"high_res_recording_beta\":false},\"publicationUserSettings\":null,\"userSettings\":{\"user_id\":null,\"activity_likes_enabled\":true,\"dashboard_nav_refresh_enabled\":false,\"is_guest_post_enabled\":true,\"invite_friends_nux_dismissed_at\":null,\"suggestions_feed_item_last_shown_at\":null,\"last_notification_alert_shown_at\":null,\"disable_reply_hiding\":false,\"newest_seen_chat_item_published_at\":null,\"explicitContentEnabled\":false,\"contactMatchingEnabled\":false,\"messageRequestLevel\":\"everyone\",\"liveStreamAcceptableInviteLevel\":\"everyone\",\"liveStreamAcceptableChatLevel\":\"everyone\",\"creditTokensTreatmentExposed\":false,\"appBadgeIncludesChat\":false,\"autoPlayVideo\":true,\"autoAdvanceVideo\":true,\"smart_delivery_enabled\":false,\"chatbotTermsLastAcceptedAt\":null,\"has_seen_notes_post_app_upsell\":false,\"first_note_id\":null,\"show_concurrent_live_stream_viewers\":false,\"edit_profile_feed_item_dismissed_at\":null,\"mobile_permalink_app_upsell_seen_at\":null,\"new_user_checklist_enabled\":false,\"has_seen_youtube_shorts_auto_publish_announcement\":false,\"has_seen_publish_youtube_connect_upsell\":false,\"notificationQualityFilterEnabled\":true,\"hasSeenOnboardingNewslettersScreen\":false,\"bestsellerBadgeEnabled\":true,\"hasSelfIdentifiedAsCreator\":false,\"autoTranslateEnabled\":true,\"autoTranslateBlocklist\":[]},\"subscriberCountDetails\":null,\"persona_environment_id\":\"env_o1Lbk4JhpY4PmvNkwaBdYwe5Fzkt\",\"sentry_environment\":\"production\",\"launchWelcomePage\":false,\"pendingInviteForActiveLiveStream\":null,\"isEligibleForLiveStreamCreation\":true,\"webviewPlatform\":null,\"noIndex\":false,\"post\":{\"audience\":\"everyone\",\"audience_before_archived\":null,\"canonical_url\":\"https://archipelmag.substack.com/p/lespace-comme-contenu\",\"default_comment_sort\":null,\"editor_v2\":false,\"exempt_from_archive_paywall\":false,\"free_unlock_required\":false,\"id\":199662872,\"podcast_art_url\":null,\"podcast_duration\":null,\"podcast_preview_upload_id\":null,\"podcast_upload_id\":null,\"podcast_url\":null,\"post_date\":\"2026-06-04T16:46:37.268Z\",\"updated_at\":\"2026-06-04T16:46:37.379Z\",\"publication_id\":6402725,\"search_engine_description\":\"Comment Instagram transforme notre mani\u00E8re de vivre, concevoir et photographier les lieux, des caf\u00E9s aux espaces contemporains.\",\"search_engine_title\":\"Architecture instagrammable : quand l'espace devient contenu\",\"section_id\":null,\"should_send_free_preview\":false,\"show_guest_bios\":true,\"slug\":\"lespace-comme-contenu\",\"social_title\":null,\"subtitle\":\"Ce que l'\u00E8re Instagram a fait \u00E0 notre mani\u00E8re d'habiter les lieux\",\"teaser_post_eligible\":true,\"title\":\"L'ESPACE COMME CONTENU\",\"type\":\"newsletter\",\"video_upload_id\":null,\"write_comment_permissions\":\"everyone\",\"meter_type\":\"none\",\"live_stream_id\":null,\"is_published\":true,\"restacks\":1,\"reactions\":{\"\u2764\":1},\"top_exclusions\":[],\"pins\":[],\"section_pins\":[],\"has_shareable_clips\":false,\"previous_post_slug\":null,\"next_post_slug\":null,\"cover_image\":\"https://substackcdn.com/image/fetch/$s_!ZHWv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg\",\"cover_image_is_square\":false,\"cover_image_is_explicit\":false,\"videoUpload\":null,\"podcastFields\":{\"post_id\":199662872,\"podcast_episode_number\":null,\"podcast_season_number\":null,\"podcast_episode_type\":null,\"should_syndicate_to_other_feed\":null,\"syndicate_to_section_id\":null,\"hide_from_feed\":false,\"free_podcast_url\":null,\"free_podcast_duration\":null,\"preview_contains_ad\":false,\"was_imported_self_serve_sync\":false},\"podcastUpload\":null,\"podcastPreviewUpload\":null,\"voiceover_upload_id\":null,\"voiceoverUpload\":null,\"has_voiceover\":false,\"description\":\"Ce que l'\u00E8re Instagram a fait \u00E0 notre mani\u00E8re d'habiter les lieux\",\"body_html\":\"<p>J\u2019ai une liste, pas une liste de course mais une liste de caf\u00E9s. R\u00E9pertori\u00E9s sur Google Maps, \u00E9pingl\u00E9s au fil de mes balades ou rep\u00E9r\u00E9s sur Instagram un matin entre deux stories. Certains, je ne les ai jamais visit\u00E9s. D\u2019autres, j\u2019y suis all\u00E9e une seule fois. Puis j\u2019ai mes caf\u00E9s habituels. Et je continue d\u2019en ajouter.</p><p>Je me pose alors la question : est-ce que je cherche vraiment un bon caf\u00E9 ? Ou est-ce que je cherche autre chose ? Quelque chose que le lieu me promet avant m\u00EAme que j\u2019y entre ?</p><p>La r\u00E9ponse, je crois, en dit beaucoup sur la mani\u00E8re dont nous habitons les lieux aujourd\u2019hui.</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-img\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/$s_!ZHWv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!ZHWv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg\\\" width=\\\"3024\\\" height=\\\"2268\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":2268,"width":3024,"resizeWidth":null,"bytes":998966,"alt":"iPhone photographiant l'int\u00E9rieur d'un caf\u00E9 contemporain, avec vue sur l'espace et son am\u00E9nagement.","title":null,"type":"image/jpeg","href":null,"belowTheFold":false,"topImage":true,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F414c2d14-4abe-47a1-adf8-b11ec2c8b687_3024x4032.heic","isProcessing":false,"align":null,"offset":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"iPhone photographiant l'int\u00E9rieur d'un caf\u00E9 contemporain, avec vue sur l'espace et son am\u00E9nagement.\\\" title=\\\"iPhone photographiant l'int\u00E9rieur d'un caf\u00E9 contemporain, avec vue sur l'espace et son am\u00E9nagement.\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!ZHWv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ZHWv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e5b1a11-cc4e-4a8a-ba86-301874b3cf3c_3024x2268.jpeg 1456w\\\" sizes=\\\"100vw\\\" fetchpriority=\\\"high\\\"></picture><div class=\\\"image-link-expand\\\"><div class=\\\"pencraft pc-display-flex pc-gap-8 pc-reset\\\"><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container restack-image\\\"><svg role=\\\"img\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 20 20\\\" fill=\\\"none\\\" stroke-width=\\\"1.5\\\" stroke=\\\"var(--color-fg-primary)\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" xmlns=\\\"http://www.w3.org/2000/svg\\\"><g><title></title><path d=\\\"M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882\\\"></path></g></svg></button><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container view-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2 lucide-maximize-2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></button></div></div></div></a></figure></div><h4><strong>\u00AB Instagrammable \u00BB : un adjectif devenu crit\u00E8re</strong></h4><p>Le mot est apparu progressivement dans le vocabulaire courant autour de 2012-2014, dans les ann\u00E9es d\u2019expansion d\u2019Instagram. Au d\u00E9but, il d\u00E9signait simplement quelque chose de joli, de photog\u00E9nique. Une lumi\u00E8re particuli\u00E8re, une assiette bien dress\u00E9e, une rue pav\u00E9e au bon angle.</p><p>Aujourd\u2019hui, il est devenu un crit\u00E8re \u00E0 part enti\u00E8re, au m\u00EAme titre que \u00AB bien situ\u00E9 \u00BB ou \u00AB bon rapport qualit\u00E9-prix \u00BB. On entend souvent : <em>l\u2019endroit est vraiment instagrammable</em>. Comme si c\u2019\u00E9tait une caract\u00E9ristique objective de l\u2019espace, une qualit\u00E9 architecturale documentable.</p><p>Et quelque part, c\u2019est exactement ce que c\u2019est devenu.</p><h4><strong>L\u2019espace comme opportunit\u00E9 de contenu</strong></h4><p>Les r\u00E9seaux sociaux n\u2019ont pas invent\u00E9 les beaux espaces. Ils ont fait quelque chose de plus subtil ; ils ont chang\u00E9 notre mani\u00E8re de les consommer.</p><p>Un caf\u00E9, une boutique, un h\u00F4tel\u2026 ces lieux ont toujours eu une dimension d\u2019image, de mise en sc\u00E8ne. Mais Instagram a acc\u00E9l\u00E9r\u00E9 leur diffusion, standardis\u00E9 certaines esth\u00E9tiques et, surtout, int\u00E9gr\u00E9 le partage dans l\u2019exp\u00E9rience elle-m\u00EAme. On ne visite plus un lieu puis on en parle ; on visite, on documente, on partage, presque simultan\u00E9ment.</p><p>L\u2019espace est devenu un arri\u00E8re-plan identitaire. Ce que l\u2019on choisit de photographier dit quelque chose de qui l\u2019on est, ou de qui l\u2019on veut para\u00EEtre \u00EAtre. Le lieu n\u2019est plus seulement v\u00E9cu : il est collect\u00E9, archiv\u00E9, montr\u00E9. L\u2019exp\u00E9rience devient alors image.</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-img\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/$s_!KAiY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!KAiY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 424w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 848w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1272w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/$s_!KAiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic\\\" width=\\\"1456\\\" height=\\\"1809\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1809,"width":1456,"resizeWidth":null,"bytes":1063650,"alt":"Personne photographiant une table de restaurant dress\u00E9e avec des plats et de la vaisselle soign\u00E9e.","title":null,"type":"image/heic","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic","isProcessing":false,"align":null,"offset":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"Personne photographiant une table de restaurant dress\u00E9e avec des plats et de la vaisselle soign\u00E9e.\\\" title=\\\"Personne photographiant une table de restaurant dress\u00E9e avec des plats et de la vaisselle soign\u00E9e.\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!KAiY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 424w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 848w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1272w, https://substackcdn.com/image/fetch/$s_!KAiY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31e7c23d-7296-43ee-8e0a-c6324b2b4593_3024x3757.heic 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><div class=\\\"pencraft pc-display-flex pc-gap-8 pc-reset\\\"><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container restack-image\\\"><svg role=\\\"img\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 20 20\\\" fill=\\\"none\\\" stroke-width=\\\"1.5\\\" stroke=\\\"var(--color-fg-primary)\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" xmlns=\\\"http://www.w3.org/2000/svg\\\"><g><title></title><path d=\\\"M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882\\\"></path></g></svg></button><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container view-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2 lucide-maximize-2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></button></div></div></div></a><figcaption class=\\\"image-caption\\\">La photo avant la premi\u00E8re bouch\u00E9e.</figcaption></figure></div><h4><strong>Ce que cela traduit dans le design des espaces</strong></h4><p>Les designers et les propri\u00E9taires de lieux l\u2019ont compris rapidement. Un espace photog\u00E9nique, c\u2019est de la publicit\u00E9 gratuite, une identit\u00E9 visuelle diffus\u00E9e par ses propres clients.</p><p>On le voit dans les choix de mat\u00E9riaux \u2014 terrazzo, arches en stuc, carreaux de ciment, et plus r\u00E9cemment le retour des mat\u00E9riaux \u00E0 l\u2019\u00E9tat brut \u2014 dans les palettes de couleurs ma\u00EEtris\u00E9es, dans l\u2019attention port\u00E9e \u00E0 la lumi\u00E8re naturelle, aux fleurs fra\u00EEches, ou m\u00EAme aux packagings. Des espaces con\u00E7us, consciemment ou non, pour produire de bonnes images.</p><p>Le probl\u00E8me, c\u2019est que les tendances visuelles s\u2019acc\u00E9l\u00E8rent. Ce qui \u00E9tait distinctif devient rapidement un standard. L\u2019esth\u00E9tique qui devait distinguer finit par uniformiser. C\u2019est ce que certains designers appellent, depuis un moment d\u00E9j\u00E0, la <em>Pinterestisation</em> des espaces : une homog\u00E9n\u00E9isation des int\u00E9rieurs par la circulation massive des r\u00E9f\u00E9rences visuelles en ligne.</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-img\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/$s_!o4Ij!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!o4Ij!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 424w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 848w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg\\\" width=\\\"3024\\\" height=\\\"3483\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":3483,"width":3024,"resizeWidth":null,"bytes":1554623,"alt":"Table design dans un caf\u00E9 avec plusieurs tasses de caf\u00E9 et des objets dispos\u00E9s sur sa surface.","title":null,"type":"image/jpeg","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d6bb481-ac1e-440b-a5e3-20590a525574_3024x4032.heic","isProcessing":false,"align":null,"offset":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"Table design dans un caf\u00E9 avec plusieurs tasses de caf\u00E9 et des objets dispos\u00E9s sur sa surface.\\\" title=\\\"Table design dans un caf\u00E9 avec plusieurs tasses de caf\u00E9 et des objets dispos\u00E9s sur sa surface.\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!o4Ij!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 424w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 848w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!o4Ij!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F726359e7-2c2d-4a38-a584-75c2e702d8e7_3024x3483.jpeg 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><div class=\\\"pencraft pc-display-flex pc-gap-8 pc-reset\\\"><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container restack-image\\\"><svg role=\\\"img\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 20 20\\\" fill=\\\"none\\\" stroke-width=\\\"1.5\\\" stroke=\\\"var(--color-fg-primary)\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" xmlns=\\\"http://www.w3.org/2000/svg\\\"><g><title></title><path d=\\\"M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882\\\"></path></g></svg></button><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container view-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2 lucide-maximize-2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></button></div></div></div></a><figcaption class=\\\"image-caption\\\">Fragment d\u2019espace. Parfois, ce sont les d\u00E9tails qui nous font entrer dans un lieu - table de Paul Delrez pour K\u00D8GE Design.</figcaption></figure></div><h4><strong>Visuel contre v\u00E9cu : une fausse opposition ?</strong></h4><p>Il serait facile de conclure que l\u2019image a tu\u00E9 l\u2019exp\u00E9rience. Que nous ne vivons plus les lieux, nous les documentons. Mais c\u2019est probablement plus nuanc\u00E9 que \u00E7a.</p><p>Photographier un espace qu\u2019on trouve beau, le partager, c\u2019est devenu une habitude naturelle. Presque un r\u00E9flexe affectif. Mais ce geste individuel, r\u00E9p\u00E9t\u00E9 \u00E0 grande \u00E9chelle, cr\u00E9e un cycle. Quelque chose est beau, on le partage, il devient instagrammable, il est photographi\u00E9 encore, partag\u00E9 encore. C\u2019est ce cycle qui alimente l\u2019acc\u00E9l\u00E9ration des tendances visuelles, et qui finit par peser sur la mani\u00E8re dont les espaces sont con\u00E7us.</p><p>C\u2019est l\u00E0 que la vraie question se pose, non pas du c\u00F4t\u00E9 du visiteur qui photographie, mais du c\u00F4t\u00E9 de l\u2019intention du design. Est-ce que cet espace a \u00E9t\u00E9 pens\u00E9 avec une vision propre, ou con\u00E7u pour surfer sur ce qui circule en ce moment ? On le ressent souvent sans pouvoir le nommer : certains lieux sont beaux, puis on les oublie. D\u2019autres restent.</p><p>Ce qui distingue les deux, c\u2019est rarement l\u2019esth\u00E9tique seule, c\u2019est l\u2019intention derri\u00E8re. Un espace con\u00E7u uniquement pour \u00EAtre instagrammable r\u00E9pond \u00E0 une tendance, et dispara\u00EEt avec elle. Un espace con\u00E7u avec une histoire, une coh\u00E9rence de fond, s\u2019ancre dans son \u00E9poque sans en d\u00E9pendre. C\u2019est pr\u00E9cis\u00E9ment ce qui lui permet de traverser le temps. Rien n\u2019est vraiment intemporel, mais certains choix nous aident encore \u00E0 comprendre une \u00E9poque, \u00E0 identifier un mouvement. L\u2019uniformisation des esth\u00E9tiques par l\u2019acc\u00E9l\u00E9ration des tendances efface justement cette capacit\u00E9 : quand tout se ressemble, rien ne dit plus rien.</p><h4><strong>Pour finir</strong></h4><p>Je retournerai dans mes caf\u00E9s pr\u00E9f\u00E9r\u00E9s, ceux que je connais bien, ceux o\u00F9 je sais exactement quelle table choisir. Et j\u2019ajouterai probablement encore des adresses \u00E0 ma liste.</p><p>Mais avec le recul, je crois que les lieux qui comptent vraiment ne sont pas forc\u00E9ment ceux qu\u2019on a le plus photographi\u00E9s. Ce sont ceux qui avaient une intention assez forte pour ne pas avoir besoin de suivre les tendances. Ancr\u00E9s dans leur \u00E9poque, construits avec un caract\u00E8re propre, on les reconna\u00EEt parce qu\u2019ils ont une identit\u00E9, une coh\u00E9rence qui tient dans le temps.</p><p>C\u2019est peut-\u00EAtre \u00E7a, un design qui r\u00E9siste : un design qui existe pleinement, avec ou sans l\u2019image.</p><p>L\u2019espace n\u2019est plus seulement un lieu o\u00F9 l\u2019on va. C\u2019est aussi un contenu que l\u2019on emporte avec soi. La question est de savoir si ce contenu avait quelque chose \u00E0 dire avant d\u2019entrer dans le cadre.</p><div class=\\\"captioned-image-container\\\"><figure><a class=\\\"image-link image2 is-viewable-img\\\" target=\\\"_blank\\\" href=\\\"https://substackcdn.com/image/fetch/$s_!Nto4!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic\\\" data-component-name=\\\"Image2ToDOM\\\"><div class=\\\"image2-inset\\\"><picture><source type=\\\"image/webp\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!Nto4!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 424w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 848w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1272w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1456w\\\" sizes=\\\"100vw\\\"><img src=\\\"https://substackcdn.com/image/fetch/$s_!Nto4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic\\\" width=\\\"416\\\" height=\\\"586.3111111111111\\\" data-attrs=\\\"{"src":"https://substack-post-media.s3.amazonaws.com/public/images/bc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic","srcNoWatermark":null,"fullscreen":null,"imageSize":null,"height":1649,"width":1170,"resizeWidth":416,"bytes":162996,"alt":"\u00C9cran d'iPhone affichant l'application Appareil photo en train de cadrer l'int\u00E9rieur d'un caf\u00E9.","title":null,"type":"image/heic","href":null,"belowTheFold":true,"topImage":false,"internalRedirect":"https://archipelmag.substack.com/i/199662872?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic","isProcessing":false,"align":null,"offset":false}\\\" class=\\\"sizing-normal\\\" alt=\\\"\u00C9cran d'iPhone affichant l'application Appareil photo en train de cadrer l'int\u00E9rieur d'un caf\u00E9.\\\" title=\\\"\u00C9cran d'iPhone affichant l'application Appareil photo en train de cadrer l'int\u00E9rieur d'un caf\u00E9.\\\" srcset=\\\"https://substackcdn.com/image/fetch/$s_!Nto4!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 424w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 848w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1272w, https://substackcdn.com/image/fetch/$s_!Nto4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc780dea-41b5-46c0-8056-94f2d769062f_1170x1649.heic 1456w\\\" sizes=\\\"100vw\\\" loading=\\\"lazy\\\"></picture><div class=\\\"image-link-expand\\\"><div class=\\\"pencraft pc-display-flex pc-gap-8 pc-reset\\\"><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container restack-image\\\"><svg role=\\\"img\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 20 20\\\" fill=\\\"none\\\" stroke-width=\\\"1.5\\\" stroke=\\\"var(--color-fg-primary)\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" xmlns=\\\"http://www.w3.org/2000/svg\\\"><g><title></title><path d=\\\"M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882\\\"></path></g></svg></button><button tabindex=\\\"0\\\" type=\\\"button\\\" class=\\\"pencraft pc-reset pencraft icon-container view-image\\\"><svg xmlns=\\\"http://www.w3.org/2000/svg\\\" width=\\\"20\\\" height=\\\"20\\\" viewBox=\\\"0 0 24 24\\\" fill=\\\"none\\\" stroke=\\\"currentColor\\\" stroke-width=\\\"2\\\" stroke-linecap=\\\"round\\\" stroke-linejoin=\\\"round\\\" class=\\\"lucide lucide-maximize2 lucide-maximize-2\\\"><polyline points=\\\"15 3 21 3 21 9\\\"></polyline><polyline points=\\\"9 21 3 21 3 15\\\"></polyline><line x1=\\\"21\\\" x2=\\\"14\\\" y1=\\\"3\\\" y2=\\\"10\\\"></line><line x1=\\\"3\\\" x2=\\\"10\\\" y1=\\\"21\\\" y2=\\\"14\\\"></line></svg></button></div></div></div></a><figcaption class=\\\"image-caption\\\">Le lieu existe une seconde fois \u00E0 travers l'image.</figcaption></figure></div><p></p><div class=\\\"subscription-widget-wrap-editor\\\" data-attrs=\\\"{"url":"https://archipelmag.substack.com/subscribe?","text":"S'abonner","language":"fr"}\\\" data-component-name=\\\"SubscribeWidgetToDOM\\\"><div class=\\\"subscription-widget show-subscribe\\\"><div class=\\\"preamble\\\"><p class=\\\"cta-caption\\\">Chaque publication est un fragment d\u2019un ensemble en construction. Abonnez-vous pour recevoir les prochains articles d\u2019archipel.</p></div><form class=\\\"subscription-widget-subscribe\\\"><input type=\\\"email\\\" class=\\\"email-input\\\" name=\\\"email\\\" placeholder=\\\"Tapez votre e-mail\u2026\\\" tabindex=\\\"-1\\\"><input type=\\\"submit\\\" class=\\\"button primary\\\" value=\\\"S'abonner\\\"><div class=\\\"fake-input-wrapper\\\"><div class=\\\"fake-input\\\"></div><div class=\\\"fake-button\\\"></div></div></form></div></div>\",\"has_dynamic_content\":false,\"truncated_body_text\":\"J\u2019ai une liste, pas une liste de course mais une liste de caf\u00E9s. R\u00E9pertori\u00E9s sur Google Maps, \u00E9pingl\u00E9s au fil de mes balades ou rep\u00E9r\u00E9s sur Instagram un matin entre deux stories. Certains, je ne les ai jamais visit\u00E9s. D\u2019autres, j\u2019y suis all\u00E9e une seule fois. Puis j\u2019ai mes caf\u00E9s habituels. Et je continue d\u2019en ajouter.\",\"wordcount\":903,\"post_preview_limit\":null,\"language\":\"fr\",\"postTags\":[{\"id\":\"46ae186b-da99-4b8c-8bb5-da88fc97117d\",\"publication_id\":6402725,\"name\":\"Culture visuelle\",\"slug\":\"culture-visuelle\",\"hidden\":false},{\"id\":\"9663aa46-16a1-4c80-a6d1-ff173a53d5d4\",\"publication_id\":6402725,\"name\":\"Observations\",\"slug\":\"observations\",\"hidden\":false},{\"id\":\"d937b71f-db86-44f1-a4de-a1f448bea782\",\"publication_id\":6402725,\"name\":\"Architecture\",\"slug\":\"architecture\",\"hidden\":false}],\"postCountryBlocks\":[],\"headlineTest\":null,\"coverImagePalette\":{\"Vibrant\":{\"rgb\":[132,172,196],\"population\":1},\"DarkVibrant\":{\"rgb\":[63,30,20],\"population\":24},\"LightVibrant\":{\"rgb\":[165.38571428571433,194.5285714285714,212.01428571428568],\"population\":0},\"Muted\":{\"rgb\":[124,120,118],\"population\":448},\"DarkMuted\":{\"rgb\":[73,50,44],\"population\":481},\"LightMuted\":{\"rgb\":[216,194,180],\"population\":86}},\"publishedBylines\":[{\"id\":397243636,\"name\":\"Andrea Martinez\",\"handle\":\"andreamartinezanglarill\",\"previous_name\":\"IDK\",\"photo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/3763a4f5-8c49-4f8e-a4f3-3af9d6c405fa_2000x2000.jpeg\",\"bio\":null,\"profile_set_up_at\":\"2025-09-28T16:17:57.453Z\",\"reader_installed_at\":\"2025-09-28T16:39:29.141Z\",\"publicationUsers\":[{\"id\":6533529,\"user_id\":397243636,\"publication_id\":6402725,\"role\":\"admin\",\"public\":true,\"is_primary\":true,\"publication\":{\"id\":6402725,\"name\":\"archipel.\",\"subdomain\":\"archipelmag\",\"custom_domain\":null,\"custom_domain_optional\":false,\"hero_text\":\"Fragments d'architecture, de design et culture visuelle. Archipel explore les relations entre espace, image, m\u00E9moire et formes contemporaines \u00E0 travers une approche \u00E9ditoriale et transversale.\\n\",\"logo_url\":\"https://substack-post-media.s3.amazonaws.com/public/images/cd8ab678-fb59-40a4-8e56-516f68262cd8_1125x1125.png\",\"author_id\":397243636,\"primary_user_id\":397243636,\"theme_var_background_pop\":\"#FF6719\",\"created_at\":\"2025-09-28T16:18:13.337Z\",\"email_from_name\":null,\"copyright\":\"Andrea Martinez\",\"founding_plan_name\":null,\"community_enabled\":true,\"invite_only\":false,\"payments_state\":\"disabled\",\"language\":\"fr\",\"explicit\":false,\"homepage_type\":\"newspaper\",\"is_personal_mode\":false,\"logo_url_wide\":\"https://substack-post-media.s3.amazonaws.com/public/images/d34a48ab-fbac-4719-bfa1-b7d22b082a77_1572x1048.png\"}}],\"is_guest\":false,\"bestseller_tier\":null,\"status\":{\"bestsellerTier\":null,\"subscriberTier\":null,\"leaderboard\":null,\"vip\":false,\"badge\":null,\"subscriber\":null}}],\"reaction\":null,\"reaction_count\":1,\"comment_count\":0,\"child_comment_count\":0,\"is_geoblocked\":false,\"hasCashtag\":false},\"comments\":[],\"canonicalUrl\":\"https://archipelmag.substack.com/p/lespace-comme-contenu\",\"inlineComments\":false,\"readerIsSearchCrawler\":false,\"ogUrl\":\"https://archipelmag.substack.com/p/lespace-comme-contenu\",\"bannedFromNotes\":false,\"themeVariables\":{\"color_theme_bg_pop\":\"#9F271F\",\"background_pop\":\"#9F271F\",\"color_theme_bg_web\":\"#f8f8f8\",\"cover_bg_color\":\"#f8f8f8\",\"cover_bg_color_secondary\":\"#e9e9e9\",\"background_pop_darken\":\"#8a221b\",\"print_on_pop\":\"#ffffff\",\"color_theme_bg_pop_darken\":\"#8a221b\",\"color_theme_print_on_pop\":\"#ffffff\",\"color_theme_bg_pop_20\":\"rgba(159, 39, 31, 0.2)\",\"color_theme_bg_pop_30\":\"rgba(159, 39, 31, 0.3)\",\"print_pop\":\"#9f271f\",\"color_theme_accent\":\"#9f271f\",\"cover_print_primary\":\"#363737\",\"cover_print_secondary\":\"#757575\",\"cover_print_tertiary\":\"#b6b6b6\",\"cover_border_color\":\"#9f271f\",\"font_family_headings_preset\":\"'Roboto Mono',monospace\",\"font_weight_headings_preset\":700,\"font_family_body_preset\":\"Spectral,sans-serif\",\"font_weight_body_preset\":400,\"font_size_body_offset\":\"1px\",\"home_hero\":\"feature-media\",\"home_posts\":\"list\",\"web_bg_color\":\"#f8f8f8\",\"background_contrast_1\":\"#e9e9e9\",\"background_contrast_2\":\"#d6d6d6\",\"background_contrast_3\":\"#b2b2b2\",\"background_contrast_4\":\"#8e8e8e\",\"background_contrast_5\":\"#4e4e4e\",\"color_theme_bg_contrast_1\":\"#e9e9e9\",\"color_theme_bg_contrast_2\":\"#d6d6d6\",\"color_theme_bg_contrast_3\":\"#b2b2b2\",\"color_theme_bg_contrast_4\":\"#8e8e8e\",\"color_theme_bg_contrast_5\":\"#4e4e4e\",\"color_theme_bg_elevated\":\"#f8f8f8\",\"color_theme_bg_elevated_secondary\":\"#e9e9e9\",\"color_theme_bg_elevated_tertiary\":\"#d6d6d6\",\"color_theme_detail\":\"#dfdfdf\",\"background_contrast_pop\":\"rgba(159, 39, 31, 0.4)\",\"color_theme_bg_contrast_pop\":\"rgba(159, 39, 31, 0.4)\",\"theme_bg_is_dark\":\"0\",\"print_on_web_bg_color\":\"#363737\",\"print_secondary_on_web_bg_color\":\"#848484\",\"header_bg_color\":\"#ffffff\",\"header_bg_color_h\":\"0\",\"header_bg_color_s\":\"0%\",\"header_bg_color_l\":\"100%\",\"print_on_header_bg_color\":\"#363737\",\"print_secondary_on_header_bg_color\":\"#868787\",\"header_bg_contrast_1\":\"#f0f0f0\",\"header_bg_contrast_2\":\"#dddddd\",\"header_bg_contrast_3\":\"#b7b7b7\",\"header_bg_contrast_4\":\"#929292\",\"header_bg_elevated\":\"#ffffff\",\"header_bg_elevated_secondary\":\"#f0f0f0\",\"header_bg_elevated_tertiary\":\"#dddddd\",\"header_detail_color\":\"#e6e6e6\",\"footer_secondary_bg_color\":\"#f8F8F8\",\"footer_secondary_bg_color_h\":\"0\",\"footer_secondary_bg_color_s\":\"0%\",\"footer_secondary_bg_color_l\":\"97.25490196078431%\",\"print_on_footer_secondary_bg_color\":\"#363737\",\"print_secondary_on_footer_secondary_bg_color\":\"#848484\",\"footer_secondary_bg_contrast_1\":\"#e9e9e9\",\"footer_secondary_bg_contrast_2\":\"#d6d6d6\",\"footer_secondary_bg_contrast_3\":\"#b2b2b2\",\"footer_secondary_bg_contrast_4\":\"#8e8e8e\",\"footer_secondary_bg_elevated\":\"#f8f8f8\",\"footer_secondary_bg_elevated_secondary\":\"#e9e9e9\",\"footer_secondary_bg_elevated_tertiary\":\"#d6d6d6\",\"footer_secondary_detail_color\":\"#dfdfdf\",\"background_pop_rgb\":\"159, 39, 31\",\"color_theme_bg_pop_rgb\":\"159, 39, 31\",\"color_theme_accent_rgb\":\"159, 39, 31\"},\"recentEpisodes\":null,\"trackFrontendVisit\":true,\"activeLiveStream\":null,\"freeTrialCoupon\":null,\"defaultCoupon\":null,\"isChatActive\":false,\"publicationPageAlert\":null,\"features\":{},\"browser\":{\"name\":\"Firefox\",\"version\":\"3.5.6\",\"major\":\"3\"},\"showCookieBanner\":true,\"disabledCookies\":[\"intro_popup_last_hidden_at\",\"muxData-substack\",\"like_upsell_last_shown_at\",\"chatbot_terms_last_accepted_at\",\"preferred_language\",\"visit_id\",\"ajs_anonymous_id\",\"ab_testing_id\",\"ab_experiment_sampled\",\"_ga_tracking-substack\",\"meta_tracking_pixel-substack\",\"_dd_s-substack\",\"fs_uid-substack\",\"__zlcmid-substack\",\"disable_html_pixels\",\"_ga_tracking-publisher\",\"_ga_tag_manager-publisher\",\"fb_pixel-publisher\",\"twitter_pixel-publisher\",\"parsely_pixel-publisher\"],\"dd_env\":\"prod\",\"dd_ti\":false}")</script>
<script>window._analyticsConfig = JSON.parse("{\"properties\":{\"subdomain\":\"archipelmag\",\"publication_id\":6402725,\"has_plans\":false,\"pub_community_enabled\":true,\"is_personal_publication\":false,\"is_subscribed\":false,\"is_free_subscribed\":false,\"is_author\":false,\"is_contributor\":false,\"is_admin\":false,\"is_founding\":false}}")</script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/lib-router.f00f7f52.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/89013.70a15b5d.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/64117.fbe0e5c6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/52980.2fed1477.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48767.3b184e8d.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/75058.a50a50ed.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90295.f6311ba6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/70780.4dccdac0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/37662.a74cc448.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/23553.53f849be.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53819.564b4a91.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/36995.ca3d4839.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/97957.1ce06c15.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/75487.8ffa8512.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/67562.d6ef9d08.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/88927.f6cbe35c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/16932.84bee42a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/77580.42f2df14.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/16438.1142855e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/29880.de1a7004.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/30231.20ce0f93.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/89394.834a0abd.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/60799.19657791.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/31023.18863fcb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56264.2220648b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/5445.15cbf4e5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/39736.35008d83.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/66460.21f3b751.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54900.b0fbc666.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/35020.36bb73eb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/73772.d95ca9c6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/87485.4534133e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/82233.e1df75b5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/66529.fb7c4463.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/94917.4a51798b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/43655.a14f3242.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/382.54744354.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/30558.c93d8d14.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/41425.24ee6009.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/23659.b225105b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/19217.f2bbcfd9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/3514.92659a5c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/66219.088c16b6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/9352.1a4f3724.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/60780.a5019821.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/52144.215406ca.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/12116.2bf9af33.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/94207.5451c60f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/34036.e0a0e0f2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90358.fc5ff342.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17074.fdb3b287.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/7369.02976117.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/76718.30b5d081.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/47130.82424262.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/97415.7ea8e05e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54770.be1d34f2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/67495.6db300b7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/57328.c41b47dd.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/15630.a2b786f7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74820.b836b706.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90738.25b4ded6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/77960.66f74d97.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74282.708f80d0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/67566.64b6f053.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/11578.8ff840d2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/2187.dd3a17ae.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48051.794735b4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/86785.ab796c8a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/32307.4a497e0a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44176.f62427c2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/86244.092f85ce.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/31225.d847e494.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/581.5f263ab5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/64788.5bac0a57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/1187.ab3525ee.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/81892.ed8b3de8.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/71177.d7031801.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/49832.7014f819.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56035.6dcad227.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/20711.4b247b86.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/39966.932f06b0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17933.c106da57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/96741.835aef1a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/94650.c40623c9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44977.e170d102.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/96619.86217499.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/12867.4c675d47.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53513.4313e48b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/5920.4f578f3e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/76710.3b34ead0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/83876.644ba421.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/20605.192bd9f6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/38406.408636f4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/34310.0096cd57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/36111.effab84b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/81949.d43cf563.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/7767.4521d41e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/58388.84eb2ff4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/62311.250d82c2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/65224.92862922.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/43841.90274630.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/14806.705507d4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/58416.8c8d7680.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/22409.61c89787.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/11459.40650a63.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/main.375c796c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/lib-router.f00f7f52.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/41129.1221e96c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/14806.705507d4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/43841.90274630.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/7767.4521d41e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/36111.effab84b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/34310.0096cd57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/8043.21375eb6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/21462.843af1aa.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/80124.c2db278e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/63633.db00aa57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/85126.90084e27.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/12867.4c675d47.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/79220.fbf07cb0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/22409.61c89787.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/36667.3aebfc14.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/62311.250d82c2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/58388.84eb2ff4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/38406.408636f4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/20605.192bd9f6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/8006.227e62ed.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/96619.86217499.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/64338.d9a29338.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/12241.3fea356f.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/83876.644ba421.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/5920.4f578f3e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44977.e170d102.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/94650.c40623c9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/96741.835aef1a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17933.c106da57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/39966.932f06b0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/20711.4b247b86.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56035.6dcad227.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/71177.d7031801.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/81892.ed8b3de8.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/64788.5bac0a57.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/581.5f263ab5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/31225.d847e494.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/93975.8139d866.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/86244.092f85ce.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44176.f62427c2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/32307.4a497e0a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/86785.ab796c8a.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48051.794735b4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/2187.dd3a17ae.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/11578.8ff840d2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/67566.64b6f053.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74282.708f80d0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90738.25b4ded6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/74820.b836b706.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/15630.a2b786f7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/67495.6db300b7.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54770.be1d34f2.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/97415.7ea8e05e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/47130.82424262.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/7369.02976117.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/17074.fdb3b287.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90358.fc5ff342.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/12116.2bf9af33.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/52144.215406ca.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/60780.a5019821.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/9352.1a4f3724.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/3514.92659a5c.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/19217.f2bbcfd9.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/23659.b225105b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/41425.24ee6009.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/15591.68eb8ee8.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/66529.fb7c4463.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/44676.147024be.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/87485.4534133e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53590.74c42012.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/73772.d95ca9c6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/35020.36bb73eb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/54900.b0fbc666.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/66460.21f3b751.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/94551.e41b36a4.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/39736.35008d83.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/5445.15cbf4e5.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/96869.726e2677.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/56264.2220648b.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/31023.18863fcb.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/60799.19657791.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/89394.834a0abd.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/30231.20ce0f93.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/29880.de1a7004.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/16438.1142855e.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/77580.42f2df14.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/75487.8ffa8512.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/97957.1ce06c15.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/53819.564b4a91.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/23553.53f849be.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/37662.a74cc448.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/70780.4dccdac0.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/90295.f6311ba6.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/75058.a50a50ed.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/48767.3b184e8d.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/52980.2fed1477.js" charset="utf-8"></script>
<script defer type="module" src="https://substackcdn.com/bundle/static/js/64117.fbe0e5c6.js" charset="utf-8"></script>
<script nomodule>
(function() {
var message = 'Your browser does not support modern JavaScript modules. Please upgrade your browser for the best experience.';
var warningDiv = document.createElement('div');
warningDiv.style.color = 'red';
warningDiv.style.padding = '10px';
warningDiv.style.margin = '10px 0';
warningDiv.style.border = '1px solid red';
warningDiv.style.backgroundColor = 'lightyellow';
warningDiv.innerText = message;
document.body.prepend(warningDiv);
})();
</script>
<!-- Fallback tracking pixels -->
<noscript>
<style>
#nojs-banner {
position: fixed;
bottom: 0;
left: 0;
padding: 16px 16px 16px 32px;
width: 100%;
box-sizing: border-box;
background: red;
color: white;
font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol";
font-size: 13px;
line-height: 13px;
}
#nojs-banner a {
color: inherit;
text-decoration: underline;
}
</style>
<div id="nojs-banner">
This site requires JavaScript to run correctly. Please <a href="https://enable-javascript.com/" target="_blank">turn on JavaScript</a> or unblock scripts
</div>
</noscript>
<script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML="window.__CF$cv$params={r:'a09b91f7382c9e99',t:'MTc4MTEyODAwMQ=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.addEventListener)document.addEventListener('DOMContentLoaded',c);else{var e=document.onreadystatechange||function(){};document.onreadystatechange=function(b){e(b);'loading'!==document.readyState&&(document.onreadystatechange=e,c())}}}})();</script></body>
</html>
