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a{margin-left:10px;margin-right:10px}#bloc-test #btn-intro a.slide__text-link-b:hover{background:#fff;color:#0C2340}@keyframes
notify{0%{opacity:0}50%{opacity:1}100%{opacity:0}}@keyframes
notifi{0%{opacity:0}50%{opacity:1}100%{opacity:1}}#bloc-test #boite-anim-1, #bloc-test #boite-anim-2, #bloc-test #boite-anim-3, #bloc-test #boite-anim-4, #bloc-test #boite-anim-5, #bloc-test #boite-anim-6, #bloc-test #boite-anim-7{animation:notify 5s;left:0;opacity:0;position:absolute;right:0;top:0;background:rgba(12,35,64,0.8);padding:20px;padding-left:40px;border-radius:20px!important}#bloc-test #boite-anim-8{animation:notifi 5s;left:0;opacity:0;position:absolute;right:0;top:0}#bloc-test #boite-anim-1{animation-delay:0s}#bloc-test #boite-anim-2{animation-delay:5s}#bloc-test #boite-anim-3{animation-delay:10s}#bloc-test #boite-anim-4{animation-delay:15s}#bloc-test #boite-anim-5{animation-delay:20s}#bloc-test #boite-anim-6{animation-delay:25s}#bloc-test #boite-anim-7{animation-delay:30s}#bloc-test #boite-anim-8{animation-delay:35s;animation-fill-mode:forwards;display:none}#bloc-test .petit-titre{font-size:0.8em !important;background:none;padding:10px;padding-bottom:10px;padding-left:10px;padding-bottom:10px;font-weight:500;max-width:400px;color:#d7ae5a !important;border:none;margin-top:0px;line-height:20px !important;padding-bottom:0px !important;font-weight:500 !important;padding-left:0px}#bloc-slider, #slid-hom, #boite-blanche #art, #bloc-bande, #boite-bleu
#art{display:none}b,strong{font-weight:500}#bloc-blog{padding-top:50px!important;padding-bottom:50px!important}#bloc-blog
p{text-align:left !important;font-size:1.03em !important;color:#0C2340 !important;line-height:25px !important;margin:0
!important;margin-top:0px;margin-top:20px !important;font-weight:300;padding-left:15px !important}#bloc-intro-pg-int{padding:10% 0!important}#bloc-agence-accueil #col-actus
.date{margin-top:30px;font-size:0.9em;color:#d7ae5a;line-height:20px !important;text-transform:uppercase;font-weight:600;word-spacing:0px;padding:0px;padding-left:0px;padding-left:20px}#bloc-agence-accueil #col-actus
h2{font-size:1.3em;color:#0C2340;line-height:27px !important;text-transform:uppercase;font-weight:600;padding:20px;padding-top:20px;padding-bottom:20px;padding-top:0px;padding-bottom:10px;text-align:left}#bloc-agence-accueil #col-actus
p{font-size:1em;color:#000;line-height:25px;font-weight:300;margin-bottom:15px;padding:20px;padding-top:20px;padding-bottom:20px;padding-top:0px;padding-bottom:0px}#bloc-agence-accueil #col-actus #btn-blog
a{font-size:0.8em;color:#0C2340;border:2px
solid #d7ae5a;line-height:12px !important;text-transform:uppercase;font-weight:600;word-spacing:0px;padding:10px;margin-right:20px;float:right;margin-bottom:10px}#bloc-agence-accueil #col-actus #btn-blog a:hover{background:#0C2340;color:#fff;border:2px
solid #d7ae5a}#retour-actu{position:absolute;top:0px;left:0px}#retour-actu
a{color:#fff}#retour-actu a:hover{color:#d7ae5a}#boite-colonne-blog{padding-top:50px!important;padding-bottom:50px!important}#boite-colonne-blog #boite-blog-container{border:3px
solid #0C2340}#boite-colonne-blog #boite-blog-container:hover{background:#f9f9f9;transform:scale(1.01)}#boite-colonne-blog #col-actus{}#boite-colonne-blog #col-actus
h2{font-size:1.8em;color:#0C2340;line-height:39px !important;text-transform:uppercase;font-weight:800;padding:20px;padding-top:0px;padding-bottom:10px}#boite-colonne-blog #col-actus
p{font-size:1em;color:#0C2340;line-height:25px;font-weight:300;margin-bottom:15px;padding:20px;padding-top:0px;padding-bottom:0px}#boite-colonne-blog #col-actus
.date{margin-top:30px;font-size:1em;color:#d7ae5a;line-height:12px !important;text-transform:uppercase;font-weight:600;word-spacing:0px;padding:0px;padding-left:20px}#boite-colonne-blog #col-actus #btn-blog
a{font-size:0.9em;color:#0C2340;border:2px
solid #d7ae5a;line-height:12px !important;text-transform:uppercase;font-weight:600;word-spacing:0px;padding:20px;margin-right:20px;float:right;margin-bottom:10px}#boite-colonne-blog #col-actus #btn-blog a:hover{background:#0C2340;color:#fff;border:2px
solid #d7ae5a}.titre-blog{padding-bottom:30px!important;margin-bottom:30px!important}#bloc-blog{background:#fff!important}#bloc-blog
h2{text-align:left!important;font-size:1.8em!important;color:#0C2340!important;line-height:42px !important;text-transform:uppercase !important;margin-top:50px!important;font-weight:600!important}#bloc-blog
h3{text-align:left!important;font-size:1.4em!important;color:#5D5C99!important;line-height:35px !important;text-transform:uppercase !important;margin-bottom:10px!important;margin-top:30px!important;font-weight:600!important}#bloc-blog ol li, #bloc-blog ul
li{text-align:left!important;font-size:1.1em!important;color:#0C2340!important;line-height:25px !important;margin:0px!important;margin-top:20px!important;font-weight:300!important;padding-left:15px!important}#bloc-blog ol li ol li, #bloc-blog ul li ul
li{text-align:left!important;font-size:1em!important;color:#0C2340!important;line-height:25px !important;margin:0px!important;margin-top:20px!important;font-weight:300!important;padding-left:15px!important}#bloc-blog
ol{padding-left:0rem!important}#bloc-blog
p{text-align:left!important;font-size:1.1em!important;color:#0C2340!important;line-height:25px !important;margin-top:20px!important;font-weight:300!important}#bloc-blog h2
.number{background:#0C2340 !important;color:#fff !important;padding:7px
!important;margin:10px
!important;margin-left:0px!important}#bloc-blog h3 .number-ss{background:#0C2340 !important;color:#fff !important;padding:10px
!important;margin:10px
!important}#bloc-intro-pg-int
.date{margin-top:10px;font-size:0.8em;color:#d7ae5a;line-height:32px !important;text-transform:uppercase;font-weight:600;word-spacing:0px}#g-main .entry-header, #g-main
#comments{display:none}#bloc-agence-accueil #bloc-bouton-formation{padding-top:80px!important}#bloc-agence-accueil #bloc-bouton-formation
h2{color:#fff!important;font-size:0.9em!important;line-height:25px !important}#bloc-agence-accueil #bloc-bouton-formation h2
strong{color:#fff!important;font-size:1.5em!important;line-height:25px !important}#img-forma{margin-bottom:0px!important;padding-bottom:0px!important;padding:30px!important}#bloc-agence-accueil #img-forma
img{width:300px!important}#col-forma-home{}#col-forma-home:hover{opacity:0.8}#bloc-agence-accueil .et_pb_image
img{width:100%!important}.carousel-slider-hero__cell__background{border-radius:20px!important}#ref-accueil-f{width:100%!important;margin:auto;padding-bottom:80px!important}#ref-accueil-f #col-ref-acc{margin-left:1%;margin-right:0%;width:18%}#ref-accueil-f #col-ref-acc-large{margin-left:1%;margin-right:0%;width:57%}#ref-accueil-f #col-ref-acc-large img, #ref-accueil-f #col-ref-acc
img{-webkit-transition:all 200ms ease-in !important;-webkit-transform:scale(1) !important;-ms-transition:all 200ms ease-in !important;-ms-transform:scale(1) !important;-moz-transition:all 200ms ease-in !important;-moz-transform:scale(1) !important;transition:all 200ms ease-in !important;transform:scale(1) !important}#ref-accueil-f #col-ref-acc-large img:hover, #ref-accueil-f #col-ref-acc img:hover{-webkit-transition:all 200ms ease-in !important;-webkit-transform:scale(1.05) !important;-ms-transition:all 200ms ease-in !important;-ms-transform:scale(1.05) !important;-moz-transition:all 200ms ease-in !important;-moz-transform:scale(1.05) !important;transition:all 200ms ease-in !important;transform:scale(1.05) !important}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="checkbox"]:checked::before, .et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="radio"]:checked::before{margin:0;border-color:#d7ae5a !important;box-shadow:0 0 0 1px #d7ae5a !important}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="radio"]:checked::after{border:1px
solid transparent;border-radius:50%;background-color:#4E4C86 !important;transform:scale(0.5)}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="checkbox"]:checked::after{border-top:none;border-right:none;height:calc( var( --wpforms-field-size-checkbox-size ) * 0.6);border-left:4px solid #d7ae5a;border-bottom:4px solid #d7ae5a;background-color:transparent;transform:translate(0, 1px) scale(0.5) rotate(-45deg);left:calc( -4px + var( --wpforms-field-border-size, 1px ));top:calc( -3px + var( --wpforms-field-border-size, 1px ))}#formu-demande
h2{color:#fff!important;text-align:left!important}#formu-demande
legend{color:#d7ae5a !important;font-size:1.4em !important;font-weight:600 !important;margin-bottom:35px !important}#formu-demande .wpforms-conditional-field{background:rgba(255,255,255,0.1)!important;padding:10px!important}#formu-demande .wpforms-conditional-field
legend{font-size:1.2em !important}#formu-demande
label{color:#fffbdd !important;font-size:1.1em !important;font-weight:300 !important}#formu-demande legend:nth-child(2){color:#4E4C86!important;font-size:1.2em!important}#bloc-agence-accueil #formu-demande ul li::before{content:none !important;color:#d7ae5a !important;margin:10px
!important}#formu-demande
button{background:#d7ae5a!important;color:#0C2340!important;border:1px
solid #0C2340!important}#formu-demande button:hover{background:#0C2340!important;color:#d7ae5a!important;border:1px
solid #d7ae5a!important}#formu-demande
h2{font-weight:800!important;border-bottom:1px solid #d7ae5a!important;padding-bottom:5px!important}#formu-demande
input{border:1px
solid #fff!important;font-size:1.1em!important;font-weight:300 !important;background:#4E4C86!important}#formu-demande input::placeholder{color:#fff!important}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="text"], .et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="email"], .et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="tel"]{color:#0C2340 !important;background:#fff !important}#formu-demande .boite-form
label{color:#d7ae5a!important;font-size:1.2em!important;font-weight:300 !important}#section-dev-home{margin-bottom:100px!important}#programme-objectifs ol
li{padding:10px
!important;margin-top:5px !important;margin-bottom:5px !important;font-size:0.95em !important;color:#fff !important;line-height:25px !important}#ref-ecoles
img{width:200px!important}#mega-menu-wrap-max_mega_menu_3 .mega-menu-toggle .mega-toggle-block-1 .mega-toggle-animated-slider .mega-toggle-animated-inner::after{top:21px!important}*{scrollbar-width:auto;scrollbar-color:#0C2340}*::-webkit-scrollbar{width:12px}*::-webkit-scrollbar-track{background:#d7ae5a}*::-webkit-scrollbar-thumb{background-color:#d7ae5a;border-radius:10px;border:3px
solid #fff}#boite-texte
p{font-size:1em!important;color:#000 !important;line-height:26px!important;font-weight:300!important;margin-bottom:15px!important;margin-top:10px!important}#boite-texte
a{font-weight:400!important;color:#0C2340 !important}#citation
p{color:#0C2340 !important;text-align:right!important}#slide-smart-3{display:none}body{background:#003981;font-family:'Outfit',sans-serif}.et-db #et-boc .et-l
.et_pb_section{padding:0% 0}.et-db #et-boc .et-l
.et_pb_row{padding:0% 0}.et-db #et-boc .et-l .et_pb_gutters3 .et_pb_column_1_2 .et_pb_module, .et-db #et-boc .et-l .et_pb_gutters3.et_pb_row .et_pb_column_1_2
.et_pb_module{margin-bottom:0%}.marge-haut{padding-top:80px!important;padding-bottom:0px!important}.marge{padding-top:100px!important;padding-bottom:100px!important}.marge-bas{padding-top:0px!important;padding-bottom:80px!important}.owl-stage-outer{margin-bottom:0}#menu-smart,.owl-nav{display:none}h1,h2,h3,h4,h5,h6{margin:0;text-rendering:optimizeLegibility}ul,li,p{margin:0;padding:0}*{margin:0;padding:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}a{text-decoration:none;transition:color 0.2s ease;cursor:pointer}#logo{width:60px;margin:auto}#logo
img{width:60px;margin:auto;margin-top:5px}.petit-titre{font-size:0.65em;background:#0C2340;padding:10px;padding-left:10px;border-radius:20px;padding-left:12px;font-weight:500;max-width:370px;color:#fff}#top{padding:0px;background:#003981;position:fixed;top:0;z-index:99999999;left:0;width:100%}#g-navigation{background:#003981;padding:0px;border-top:0.5px solid #d7ae5a;position:fixed;top:29px;z-index:99999999;left:0;width:100%;-webkit-transition:all ease-out .5s;-moz-transition:all ease-out .5s;-o-transition:all ease-out .5s;transition:all ease-out .5s}#g-navigation .g-container{padding:3px}#top
.container{align-items:center;display:flex;flex-flow:wrap;justify-content:space-around;margin-left:5%;margin-right:5%;margin:auto;max-width:700px;padding:5px}#top .container
h1{font-size:0.65em;color:#fff;text-align:left;text-shadow:0 0.1px 0 #000;font-weight:300}#top .container
p{margin:0px;font-size:0.8em;font-weight:300;color:#fff}#top .container p:first-child{font-size:0.6em;font-weight:300;display:none}#top .container p
a{color:#fff;text-decoration:none;letter-spacing:0.2px;font-size:0.9em;font-weight:300}.g-home
.devis{}#top .container .devis
a{}#top .container p a:hover{color:#d7ae5a}#top .tel::before{content:url("https://anthony-vidal.com/wp-content/uploads/2023/10/picto-telephone-anthony-vidal-agence-web-lyon-creation-site-web-lyon.png");padding:5px;padding-top:0px;padding-bottom:0px}#top .email::before{content:url("https://anthony-vidal.com/wp-content/uploads/2023/10/picto-email-anthony-vidal-agence-web-lyon-creation-site-web-lyon.png");padding:5px;padding-top:0px;padding-bottom:0px}#top .devis::before{content:url("https://anthony-vidal.com/wp-content/uploads/2024/10/picto-demande-devis-anthony-vidal-agence-web-lyon-creation-site-web-lyon.png");padding:5px}.footer .loca::before{content:url("https://anthony-vidal.com/wp-content/uploads/2025/01/localisation-anthony-vidal-agence-web-lyon-caluire-f1.png");padding:5px}.footer .tel::before{content:url("https://anthony-vidal.com/wp-content/uploads/2025/01/telephone-0630880044-anthony-vidal-agence-web-lyon-caluire-f2.png");padding:5px}.footer .email::before{content:url("https://anthony-vidal.com/wp-content/uploads/2025/01/email-contact-anthony-vidal-anthony-vidal-agence-web-lyon-caluire-f2.png");padding:5px}.container .g-grid{align-items:center;display:flex;flex-flow:row wrap;justify-content:space-around;margin:auto;max-width:1200px}.container .g-container{margin-top:0px}.container{align-items:center;display:flex;flex-flow:row wrap;margin:auto}#menu-ordi .mega-sub-menu{padding:10px!important}.content{}.bouton-top{padding:2px!important;margin:2px!important}.bouton-top
a{background:#d7ae5a!important;color:#0C2340!important;border-radius:20px!important;text-shadow:none!important;padding-left:15px !important;padding-right:15px !important;border:1px
solid #0C2340!important;font-size:0.95em!important}.bouton-top a:hover{color:#0C2340!important;background:#fff!important;border:1px
solid #d7ae5a!important}#slider{overflow:hidden;max-width:100%;margin:auto;height:700px;margin-top:0px}.slider-container{position:relative;height:100%;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;cursor:all-scroll}.slider-control{z-index:2;position:absolute;top:0;width:12%;height:100%;transition:opacity 0.3s;will-change:opacity;opacity:0}.slider-control.inactive:hover{cursor:auto}.slider-control:not(.inactive):hover{opacity:1;cursor:pointer}.slider-control.left{left:0;background:linear-gradient(to right, rgba(0, 0, 0, 0.18) 0%, rgba(0, 0, 0, 0) 100%)}.slider-control.right{right:0;background:linear-gradient(to right, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0.18) 100%)}.slider-pagi{position:absolute;z-index:3;left:50%;bottom:3rem;transform:translateX(-50%);font-size:0;list-style-type:none}.slider-pagi__elem{position:relative;display:inline-block;vertical-align:top;width:2rem;height:2rem;margin:0
0.5rem;border-radius:50%;border:2px
solid #fff;cursor:pointer}.slider-pagi__elem:before{content:"";position:absolute;left:50%;top:50%;width:1.2rem;height:1.2rem;background:#fff;border-radius:50%;transition:transform 0.3s;transform:translate(-50%, -50%) scale(0)}.slider-pagi__elem.active:before,.slider-pagi__elem:hover:before{transform:translate(-50%, -50%) scale(1)}.slider{z-index:1;position:relative;height:100%}.slider.animating{transition:transform 0.5s;will-change:transform}.slider.animating
.slide__bg{transition:transform 0.5s;will-change:transform}.slide{position:absolute;top:0;width:100%;height:100%;overflow:hidden}.slide.active .slide__overlay,
.slide.active
.slide__text{opacity:1;transform:translateX(0)}.slide__bg{position:absolute;top:0;left:-50%;width:100%;height:100%;background-size:cover;will-change:transform}.slide:nth-child(1){left:0}.slide:nth-child(1) .slide__bg{left:0;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/creation-site-web-sur-mesure-lyon-agence-web-lyon-agence-wordpress-lyon-saint-etienne-finale-1.png");background-position:top left;background-size:cover}.slide:nth-child(1) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(1) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide:nth-child(2){left:100%}.slide:nth-child(2) .slide__bg{left:-50%;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/formations-digitales-lyon-agence-web-lyon-formation-wordpress-prestashop-lyon-saint-etienne-1.png");background-position:top left;background-size:cover}.slide:nth-child(2) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(2) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide:nth-child(3){left:200%}.slide:nth-child(3) .slide__bg{left:-100%;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/creation-graphique-logo-lyon-ux-ui-design-lyon-agence-web-lyon-saint-etienne-1.png");background-size:cover}.slide:nth-child(3) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(3) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide:nth-child(4){left:300%}.slide:nth-child(4) .slide__bg{left:-150%;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/agence-referencement-seo-lyon-referencement-naturel-lyon-agence-web-lyon-saint-etienne-1.png");background-size:cover}.slide:nth-child(4) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(4) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide__content{position:absolute;top:0;left:0;width:100%;height:100%}.slide__overlay{position:absolute;bottom:0;left:0;height:100%;min-height:1010px;transition:transform 0.5s 0.5s, opacity 0.2s 0.5s;will-change:transform, opacity;transform:translate3d(-20%, 0, 0);opacity:0}@media (max-width: 991px){.slide__overlay{display:none}}.slide__overlay
path{}.slide__text{position:absolute;width:34%;bottom:20%;left:5%;color:#fff;transition:transform 0.5s 0.8s, opacity 0.5s 0.8s;will-change:transform,opacity;transform:translateY(-50%);opacity:0}.slide__text-desc{font-size:0.95em;font-weight:300}.slide__text-desc
strong{color:#F8D9FF}@media (max-width: 991px){.slide__text{left:0;bottom:0;width:100%;height:700px;text-align:center;transform:translateY(50%);transition:transform 0.5s 0.5s, opacity 0.5s 0.5s;padding:0
1rem}}.slide__text-heading,.word{font-size:1.8em;font-weight:800;margin-bottom:5px;height:40px;text-transform:uppercase}@media (max-width: 991px){.slide__text-heading{line-height:20rem;font-size:3.5rem}}@media (max-width: 991px){.slide__text-desc{display:none}}.slide__text-link{z-index:5;display:inline-block;position:relative;padding:12px;padding-right:12px;padding-bottom:12px;padding-left:12px;cursor:pointer;background:#d7ae5a;color:#0C2340;border-radius:20px;text-shadow:none;perspective:1000px;margin-top:20px;font-size:0.95em;padding-left:20px;padding-right:20px;text-align:center}a.slide__text-link:hover{background:#fff;color:#0C2340}.slide__text-link-b{z-index:5;display:inline-block;position:relative;padding:12px;padding-right:5px;padding-bottom:12px;padding-left:5px;cursor:pointer;background:#0C2340;color:#fff;border-radius:20px;text-shadow:none;perspective:1000px;margin-top:20px;font-size:0.95em;padding-left:20px;padding-right:20px;text-align:center}a.slide__text-link-b:hover{background:#0C2340;color:#d7ae5a}#bloc-forma .slide__text-link-b{z-index:5;display:inline-block;position:relative;padding:12px;padding-right:5px;padding-bottom:12px;padding-left:5px;cursor:pointer;background:#d7ae5a;color:#0C2340;border-radius:20px;text-shadow:none;perspective:1000px;margin-top:20px;font-size:0.35em;padding-left:20px;padding-right:20px;text-align:center}@media (max-width: 991px){.slide__text-link{display:none}}#bloc-agence-accueil{}#boite-blanche
h2{color:#003981!important}#boite-blanche h2
strong{color:#d7ae5a!important}#bloc-agence-accueil
h2{text-align:left;font-size:1.4em;color:#fff;line-height:45px !important;text-transform:uppercase !important}#bloc-agence-accueil h2
strong{font-weight:800 !important;font-size:2.5em;line-height:55px;text-shadow:2px 1px 1px #0C2340;letter-spacing:3px !important}#bloc-agence-accueil
h3{font-size:1.4em;color:#d7ae5a;line-height:30px;margin-bottom:20px}#bloc-agence-accueil
p{font-size:1em;color:#fff;line-height:25px;font-weight:300;margin-bottom:15px;margin-top:15px}#bloc-agence-accueil p
a{color:#d7ae5a}#bloc-agence-accueil p a:hover{color:#fff}#bloc-agence-accueil .slide__text-link-b, #bloc-agence-accueil .slide__text-link{color:#fff;margin:5px}#bloc-agence-accueil ul
li{list-style:none!important}#bloc-agence-accueil ul
li{font-size:0.95em;color:#0C2340;line-height:20px;font-weight:300;margin-bottom:15px;margin-top:15px}#bloc-agence-accueil ul li::before{content:"●" !important;color:#d7ae5a !important;margin:10px
!important}#bloc-agence-accueil .logo-unique li::before, #bloc-agence-accueil .etapes-logo li::before{content:none !important;color:#d7ae5a !important;margin:10px
!important}#picto-langages{margin-top:20px!important}#bloc-agence-accueil{}#bloc-agence-accueil p:nth-last-child(-n+2){}#bloc-agence-accueil p:first-child{}#bloc-agence-formations{}#bloc
h2{text-align:center;font-size:2.3em;color:#d7ae5a;line-height:30px}#menu-ordi
a{text-transform:uppercase!important;letter-spacing:0.5px}#menu-ordi ul li ul li
a{text-transform:UPPERCASE!important}#boite-fixe{position:fixed;bottom:2%;right:1.5%;background:#0C2340;padding:7px;border-radius:40px 40px 40px 40px;width:63px;height:165px;z-index:999999999}#boite-fixe
a{display:block;margin:5px;margin-top:10px;margin-bottom:10px}#boite-fixe a .first-picto, #boite-fixe a .second-picto, #boite-fixe a .third-picto, #boite-fixe a .fourth-picto{display:none}#boite-fixe a:hover .first-picto{display:block;color:#fff;position:absolute;left:-92px;top:20px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover .second-picto{display:block;color:#fff;position:absolute;left:-115px;top:18px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover .third-picto{display:block;color:#fff;position:absolute;left:-202px;top:60px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover .fourth-picto{display:block;color:#fff;position:absolute;left:-135px;top:108px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover{opacity:0.8}#bloc-agence-accueil .petit-titre{font-size:0.6em;background:none;padding:10px;font-weight:500;max-width:300px;color:#d7ae5a !important;border:none;margin-top:0px;line-height:20px !important;padding-bottom:0px !important;padding-top:0px !important}#art{max-width:400px;margin:auto}#art{max-width:200px;float:left;display:none}#boite-wordpress,#boite-wordpress-blanc{margin-top:50px}#boite-wordpress-blanc
p{color:#000}#boite-wordpress-blanc p
strong{font-weight:400!important}#boite-wordpress h3 strong, #boite-wordpress-blanc h3
strong{font-size:1.4em;margin-top:10px;color:#d7ae5a}#boite-wordpress h3, #boite-wordpress-blanc
h3{color:#fff;font-size:1.1em;margin-bottom:20px;font-weight:300 !important;line-height:34px !important}#boite-wordpress-blanc
h3{color:#0C2340;font-size:1.2em;margin-bottom:10px;font-weight:300!important;line-height:30px!important}.texte-blanc
p{color:#fff!important}#boite-wordpress h2, #boite-wordpress-blanc
h2{text-align:left;font-size:1em;color:#d7ae5a;line-height:38px !important;text-transform:uppercase !important}#boite-wordpress a, #boite-wordpress-blanc
a{margin:0px}#accueil-creation
img{padding:2px!important;width:130px;margin:auto}@keyframes
spin{0%{transform:scale(0.9) translate(-20%,-20%)}100%{transform:scale(1) translate(-20%, -20%)}}@-webkit-keyframes
s_scroll{0%{-webkit-transform:translateX(0);transform:translateX(0)}100%{-webkit-transform:translateX(calc(-250px * 5));transform:translateX(calc(-250px * 5))}}@keyframes
s_scroll{0%{-webkit-transform:translateX(0);transform:translateX(0)}100%{-webkit-transform:translateX(calc(-250px * 5));transform:translateX(calc(-250px * 5))}}.slider-2{background:white;height:200px;margin:auto;overflow:hidden;position:relative;width:100%;margin-top:100px;padding-bottom:0px}.slider-2::before,.slider-2::after{background:linear-gradient(to right, white 0%, rgba(255, 255, 255, 0) 100%);content:"";height:300px;position:absolute;width:300px;z-index:2}.slider-2::after{right:0;top:0;-webkit-transform:rotateZ(180deg);transform:rotateZ(180deg)}.slider-2::before{left:0;top:0}.slider-2 .slide-track{-webkit-animation:s_scroll 10s linear infinite;animation:s_scroll 10s linear infinite;display:flex;width:calc(250px * 14)}.slider-2 .slide-3{height:300px;width:250px}.slider-2 .slide-3
img{padding:15px;margin:15px;width:180px}#carrou
.hidden{visibility:visible;display:block}#carrou
h2{text-align:center;font-size:0.5em !important;color:#0C2340!important;line-height:28px !important;text-transform:uppercase !important;font-weight:500 !important}#carrou
h3{font-size:0.8em!important;color:#0C2340;line-height:26px!important;font-weight:300!important;margin-bottom:15px}#picto{width:100px;margin:auto;padding:5px}.carousel-slider .owl-nav .owl-next svg, .carousel-slider .owl-nav .owl-prev
svg{fill:#0C2340}.footer{width:100%;position:relative;height:auto;background-color:#003981;border-bottom:0px solid #d7ae5a}.footer
.col{height:auto;float:left;box-sizing:border-box;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;padding:0px
25px 25px 25px;background:#003981;width:33.33%}.footer
.social{height:auto;float:left;box-sizing:border-box;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;padding:10px
30px 30px 20px;border:2px
solid #d7ae5a}.footer .col
h2{margin:0;padding:0;font-family:inherit;font-size:1.1em;line-height:23px;padding:20px
0px 5px 0px;color:#d7ae5a;font-weight:600;text-transform:uppercase;letter-spacing:0.10em;margin-bottom:20px}.footer .col
ul{list-style-type:none;margin:0;padding:0}.footer .col ul li
a{color:#fff;font-size:15px;font-family:inherit;font-weight:300;padding:4px
0px 4px 0px;cursor:pointer;transition: .2s;-webkit-transition: .2s;-moz-transition: .2s;line-height:25px !important}.social ul
li{display:inline-block;padding-right:5px !important}.footer .col ul li a:hover{color:#d7ae5a;transition: .1s;-webkit-transition: .1s;-moz-transition: .1s}.clearfix{clear:both}@media only screen and (min-width: 1280px){.contain{width:1200px;margin:0
auto;padding:20px;padding-top:50px;padding-bottom:50px}}@media only screen and (max-width: 1139px){.contain
.social{width:1000px;display:block}.social
h2{margin:0px}}@media only screen and (max-width: 950px){.footer
.col{width:33%}.footer .col
h2{font-size:14px}.footer .col ul
li{font-size:13px}}@media only screen and (max-width: 500px){.footer
.col{width:100%}.footer .col
h2{font-size:14px}.footer .col ul
li{font-size:13px}}@media only screen and (max-width: 340px){.footer
.col{width:100%}}#logo-foot{width:100px;margin:auto}#logo-foot
img{width:100px;margin:auto}.footer
p{margin:0px;font-size:0.89em;font-weight:600;color:#fff;padding:5px}.footer p
a{color:#fff;font-size:15px;font-family:inherit;font-weight:300;padding:4px
0px 4px 0px;cursor:pointer;transition: .2s;-webkit-transition: .2s;-moz-transition: .2s;text-align:left;line-height:25px !important}.footer p a:hover{color:#d7ae5a}.copy{text-align:center;padding:10px;color:#fff;font-size:0.78em}.copy
a{color:#d7ae5a}.copy a:hover{color:#fff}#frise{background:url("https://anthony-vidal.com/wp-content/uploads/2023/11/background-frise-pre-footer-agence-web-lyon-anthony-vidal-art-deco-1-verticale.png");width:10px;height:100vh;background-size:cover;background-position:center;z-index:99999999;position:fixed;left:0px;top:0;display:none}#frise-2{background:url("https://anthony-vidal.com/wp-content/uploads/2023/11/background-frise-pre-footer-agence-web-lyon-anthony-vidal-art-deco-1-verticale.png");width:10px;height:100vh;background-size:cover;background-position:center;z-index:99999999;position:fixed;right:0px;top:0;display:none}.carousel-slider-hero__cell__inner.carousel-slider--text-center{text-align:center;border-radius:20px}#mega-menu-wrap-max_mega_menu_3 .mega-menu-toggle .mega-toggle-blocks-left .mega-toggle-block:only-child{margin-right:6px;background:#fff;border-radius:50% 50%;padding:1px}#mega-menu-wrap-max_mega_menu_3 .mega-menu-toggle .mega-toggle-blocks-left .mega-toggle-block:only-child:hover{background:#d7ae5a}.reda,.mesur,.techni,.respon{width:24%;display:inline-block!important;animation:0.35s infinite}@keyframes horizontal-shaking{0%{transform:translateX(0)}25%{transform:translateX(5px)}50%{transform:translateX(-5px)}75%{transform:translateX(5px)}100%{transform:translateX(0)}}.redac-c,.mesure-c,.technique-c,.responsive-c{margin-top:10px;opacity:0;-webkit-transform:translate3d(0, -15px, 0);transform:translate3d(0, -15px, 0);-webkit-transition:all 150ms linear;-o-transition:all 150ms linear;transition:all 150ms linear;visibility:hidden;pointer-events:none;width:45%;position:absolute}.redac:hover+.redac-c,.mesure:hover+.mesure-c,.technique:hover+.technique-c,.responsive:hover+.responsive-c{opacity:1;visibility:visible;-webkit-transform:translate3d(0,0,0);transform:translate3d(0,0,0)}#accueil-creation{display:flex}#accueil-creation img:hover{cursor:pointer}#accueil-creation
h2{font-size:0.95em!important;color:#0C2340;text-align:left;line-height:24px !important;font-weight:500 !important;background:#d7ae5a;padding:20px;border-radius:20px;padding-top:10px!important;padding-bottom:10px!important}#bande{position:absolute;z-index:99999;right:0}#bande
img{opacity:0.1;width:505px}#ref-accueil
img{width:120px}#ref-accueil img:hover{opacity:0.8}#logo-wordpress-home{margin-top:150px}#accordeo
.et_pb_toggle_open{background-color:rgba(255,255,255,0) !important;padding:0px!important}#accordeo
.et_pb_toggle_title{color:#0C2340 !important;font-size:1.4em !important;text-transform:uppercase !important;border-bottom:2px solid #fff;padding-bottom:15px !important;border-bottom:2px solid #0C2340;margin-bottom:0px}#accordeo
p{margin-top:0px!important;margin-bottom:0px!important}#accordeo
.et_pb_toggle_content{padding-bottom:30px!important}#accordeo
.et_pb_toggle{}#accordeo
.et_pb_toggle_close{background-color:#fff!important;padding:0px!important}#accordeo
.et_pb_toggle{border:none!important;margin-bottom:10px!important}#accordeo
p{font-size:0.95em;color:#252247}#accordeo ul li, #accordeo ol
li{font-size:0.95em;color:#0C2340;margin:10px
!important;font-weight:300;line-height:22px}#accordeo
h2{font-size:1.3em;color:#0C2340;line-height:30px;margin-bottom:0px;margin-top:10px;text-align:left!important}#accordeo
h3{font-size:1.2em;color:#d7ae5a;line-height:30px;margin-bottom:0px;margin-top:10px}.et-db #et-boc .et-l .et_pb_toggle_title::before{content:"\E050";position:absolute;right:0;font-size:16px;color:#fff;top:50%;margin-top:-.5em;display:none}#menu-ordi
.locked{}#menu-ordi .locked a::before{content:url("https://anthony-vidal.com/wp-content/uploads/2024/08/cadenas.png")!important;margin-top:-3px!important}#bloc-intro-pg-int{}#bloc-intro-pg-int
p{font-size:3.8em;color:#fff;line-height:72px !important;text-transform:uppercase;font-weight:800;margin-top:15px;word-spacing:5px}#bloc-intro-pg-int
h1{margin-top:30px;font-size:1em;color:#d7ae5a}#slider-smart{display:none}#bloc-agence-accueil #ref
img{width:180px!important;width:80%!important}#ref-ecoles{}#langage-home
img{width:230px!important}#bloc-breadcrumb{margin:0
!important;padding:0
!important;background:#003981 !important}#bloc-breadcrumb #bread ol li:fi{}#bread{margin-top:10px;margin-bottom:10px;font-family:'Outfit',sans-serif}#bread
ol{margin:0!important;padding:0!important}#bloc-breadcrumb
div{padding:0!important}.breadcrumb-container.theme1
li{margin:0;margin-left:0px;padding:0;padding-left:0px}#bread li:nth-child(1) a{color:#fff !important;font-size:1.1em;letter-spacing:0.5px}#bread li:nth-child(2) a{color:#fff !important;font-size:1.1em;letter-spacing:0.5px}#bread li:nth-child(3) a{color:#d7ae5a !important;font-size:1em;letter-spacing:0.5px}#bread li:nth-child(4) a{color:#d7ae5a !important;font-size:0.9em;letter-spacing:0.5px}#bread
.separator{display:inline-flex;align-items:center;width:25px !important;height:2px;background:#d7ae5a !important;margin:0
14px 5px 14px}#bread .breadcrumb-container li:last-child
.separator{display:none}.logo-unique
li{display:inline-block!important;width:30%!important;background:#0C2340!important;padding:20px!important}.logo-unique li h3, .logo-unique li
p{color:#fff!important}.etapes-logo
ul{display:flex!important}.etapes-logo
li{display:inline-block!important;width:16%!important;background:#0C2340!important;padding:20px!important;border:5px
double #fff!important}.etapes-logo li h3, .logo-unique li
p{color:#fff!important}.etapes-logo li
h3{font-size:1.2em!important;line-height:23px!important}.etapes-logo li
p{font-size:1em!important;line-height:22px!important}.etapes-logo li .numero-etapes{background:#d7ae5a!important;color:#0C2340!important;padding:5px;text-align:center;width:30px;height:30px;font-weight:500!important}#bloc-agence-accueil #engagements
img{width:110px!important}#engagements
h2{text-align:center;line-height:35px !important;text-transform:uppercase !important;font-weight:300 !important;font-weight:800 !important;color:#d7ae5a !important;font-size:1.5em !important}#engagements
#crea{color:#322E66 !important;font-size:0.5em !important;letter-spacing:1px !important;margin-bottom:0px !important;font-weight:100!important;line-height:25px !important}#engagements
p{padding:10px
!important;margin-top:5px !important;margin-bottom:5px !important;font-size:0.95em !important;color:#000 !important;line-height:22px !important}#bloc-agence-accueil #programme-objectifs
h2{font-weight:800 !important;color:#d7ae5a;font-size:1.6em;text-align:left;border-bottom:2px double;margin-bottom:20px!important}#bloc-agence-accueil #programme-objectifs
h3{font-weight:800 !important;color:#d1ab5c;font-size:1.3em;text-align:left;margin-top:20px !important;margin-bottom:0px !important}#bloc-agence-accueil #programme-objectifs
p{margin-top:0px !important;margin-bottom:20px !important;font-size:0.95em !important;color:#fff !important;line-height:25px !important;margin-left:30px}#bloc-agence-accueil #programme-objectifs ul
li{font-size:0.95em !important;color:#fff !important;line-height:25px !important}#bloc-agence-accueil #programme-objectifs #module-ux{max-width:500px}#bloc-agence-accueil #programme-objectifs #bloc-ux{max-height:130px;overflow-y:auto;margin-bottom:30px}#bloc-agence-accueil #programme
h2{font-weight:600 !important;color:#fff;font-size:1.6em;text-align:left;line-height:35px !important;border:2px
solid #d7ae5a;padding:10px;padding-bottom:10px!important}#bloc-agence-accueil #programme h2
strong{font-weight:800 !important;color:#d7ae5a;font-size:0.8em;text-align:left;line-height:35px !important;letter-spacing:1px !important;padding-top:0px!important}#bloc-agence-accueil #programme
h3{font-weight:800 !important;color:#d1ab5c;font-size:1.3em;text-align:left;margin-top:20px !important;margin-bottom:0px !important;margin-left:30px}#bloc-agence-accueil #programme
p{margin-top:20px !important;margin-bottom:20px !important;font-size:0.95em !important;color:#fff !important;line-height:25px !important;margin-left:40px}#bloc-agence-accueil #programme ul
li{font-size:0.95em !important;color:#fff !important}#col-infos-formation{border:2px
solid #d7ae5a;padding:30px;position:sticky!important;top:20px!important}#programme-objectifs{position:relative!important}#col-infos-formation
h2{font-size:1.3em;color:#d7ae5a;line-height:25px!important;margin-bottom:0px!important;padding-bottom:0px!important;font-weight:600 !important}#col-infos-formation
p{margin-bottom:25px!important;margin-top:20px!important}#col-infos-formation p
a{font-size:1.2em!important;color:#d7ae5a!important;padding:0px!important}#col-infos-formation p a:hover{color:#fff!important}#col-infos-formation #btn-email
a{text-align:center !important;font-size:1.2em!important;color:#d7ae5a!important;padding:0px!important}#col-infos-formation #btn-tel, #col-infos-formation #btn-email{margin-top:10px!important;text-align:center !important}#col-infos-formation #btn-tel
a{text-align:center !important;font-size:1.2em!important;color:#d7ae5a!important;padding:0px!important}#col-infos-formation
.apartir{text-align:center !important;color:#fff!important;padding:5px!important;padding-bottom:5px!important;margin-bottom:5px!important}#col-infos-formation .prix-formation{text-align:center!important;font-size:2.8em!important;margin-bottom:15px!important}#col-infos-formation .nbr-jour{text-align:center!important;color:#fff;padding:5px;margin:0px}#col-infos-formation
.horaires{text-align:center!important;color:#fff}#col-infos-formation
.lieu{text-align:center!important;color:#fff;margin-bottom:20px}#bloc-agence-accueil .ref-forma{font-size:0.5em!important;padding:10px;font-weight:500!important;color:#fff !important;border:none!important;margin-top:0px!important;line-height:10px !important;padding-bottom:0px !important;padding-left:0px}#col-infos-formation #btn-formation p
a{background:#d7ae5a;color:#fff!important;font-size:0.9em!important;cursor:pointer;background:#d7ae5a;color:#0C2340;border-radius:20px;margin-top:20px;font-size:0.92em;padding-left:20px;padding-right:20px;width:270px;text-align:center;padding:12px!important}#col-infos-formation #btn-formation p
a{background:#fff;color:#d7ae5a!important;font-size:0.85em!important;cursor:pointer;background:#d7ae5a;color:#fff!important;border-radius:20px;margin-top:20px;font-size:0.92em;padding-left:20px;padding-right:20px;width:270px;text-align:center;padding:12px!important}#btn-formation{text-align:center!important}#bloc-agence-accueil #picto-langages
img{width:120px!important;-webkit-filter:blue(100%)!important;filter:blue(100%)!important}@media screen and (max-width: 1360px){.mega-btn-tendances{display:none!important}.size-91{flex:0 81%;width:81%}}@media screen and (max-width: 1180px){.content{display:none}}@media screen and (max-width: 1080px){#menu-ordi
a{font-size:0.8em !important}}@media screen and (max-width: 972px){#menu-ordi{display:none}#menu-smart{display:block;position:absolute;top:30px;left:30px;width:40px}#top .container
h1{font-size:0.55em;color:#fff;text-align:left;text-shadow:0 0.1px 0 #000;font-weight:300}#top .container
p{font-size:0.78em;font-weight:600;color:#fff;padding-top:3px}.container .g-container{margin-top:0px}#logo{width:75px;margin:auto;padding:0px;margin-top:5px;margin-bottom:5px}#logo
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h2{font-size:1.8em}#bloc-agence-formations
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class="et_pb_text_inner"><h1>Formation SEO, AISO, GEO Lyon</h1><p>Maîtrisez les techniques <br
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class="et_pb_text_inner"><h2 style="color:#fff!important;">Formation SEO, GEO, AEO & AISO à Lyon : <br
/><strong>Référencement et visibilité à l’ère de l’IA</strong></h2><section
id="art"><img
decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à lyon Anthony Vidal"/></section><h2 class="petit-titre">Formation SEO, AISO, GEO Lyon</h2><p> Découvrez notre formation complète en SEO in-page et off-page à Lyon, conçue pour vous permettre de maîtriser le référencement naturel dans l’écosystème de recherche actuel dominé par l’IA et les moteurs génératifs.</p><p> Aujourd’hui, le SEO ne se limite plus à Google : il s’étend aux moteurs de réponse (AEO), aux systèmes d’intelligence artificielle générative (GEO) et aux expériences de recherche assistée (AISO). Cette formation vous apprend à optimiser votre visibilité dans tous ces environnements.</p><h3>Optimiser le SEO in-page (technique, sémantique et entités)</h3><p> Vous apprendrez à structurer vos contenus pour les moteurs de recherche et les IA : qualité éditoriale, intention de recherche, optimisation sémantique, maillage interne, performance technique, données structurées et travail sur les entités.</p><h3>Développer une stratégie SEO off-page basée sur l’autorité</h3><p> Construisez une autorité durable grâce au netlinking qualitatif, aux signaux de marque, à la réputation digitale et aux mentions sur des sources fiables et cohérentes avec votre thématique.</p><h3>SEO, AEO, GEO et AISO : optimiser pour les moteurs de réponse et l’IA</h3><p> Cette formation vous apprend à rendre vos contenus exploitables par les intelligences artificielles et moteurs de réponse : réponses directes, structuration en FAQ, optimisation pour les extraits enrichis et présence dans les résultats générés par IA.</p><h3>Rejoignez la formation SEO à Lyon</h3><p> Rejoignez-nous à Lyon pour apprendre à maximiser votre visibilité dans les moteurs de recherche traditionnels et les environnements de recherche pilotés par l’intelligence artificielle, et renforcer durablement votre positionnement digital.</p></div></div></div></div><div
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class="et_pb_text_inner"><h2>Objectif de la formation</h2><p>Cette formation a pour objectif de permettre aux participants de maîtriser les leviers de visibilité sur les moteurs de recherche traditionnels et les moteurs de recherche assistés par l’intelligence artificielle.</p><p>À l’issue de la formation, les participants seront capables de :</p><ul><li>Comprendre le fonctionnement des moteurs de recherche et des moteurs génératifs (Google, Bing, ChatGPT Search, Gemini, Perplexity, Copilot, etc.).</li><li>Définir une stratégie de référencement et de visibilité adaptée à leurs objectifs.</li><li>Identifier les intentions de recherche et construire une stratégie sémantique performante.</li><li>Optimiser l’architecture, les contenus et les performances techniques d’un site web.</li><li>Améliorer l’autorité et la popularité d’un site grâce au netlinking et aux relations presse digitales.</li><li>Mettre en œuvre une stratégie d’Answer Engine Optimization (AEO) pour apparaître dans les réponses directes et la recherche vocale.</li><li>Développer une stratégie de Generative Engine Optimization (GEO) pour renforcer sa visibilité dans les moteurs génératifs.</li><li>Comprendre les principes de l’AI Search Optimization (AISO) afin d’optimiser la présence d’une marque dans les environnements pilotés par l’IA.</li><li>Utiliser les principaux outils d’analyse, d’audit et de pilotage du référencement.</li><li>Mesurer les performances SEO, GEO et AISO et construire un plan d’amélioration continue.</li></ul><h2>Objectifs pédagogiques / Compétences visées</h2><ul><li>Comprendre les mécanismes du référencement naturel et des moteurs de recherche nouvelle génération.</li><li>Construire une stratégie de visibilité digitale intégrant SEO, GEO, AEO et AISO.</li><li>Réaliser une analyse concurrentielle et définir des objectifs de référencement mesurables.</li><li>Identifier et exploiter les opportunités sémantiques à fort potentiel.</li><li>Optimiser les contenus, les médias et les données structurées d’un site web.</li><li>Améliorer les performances techniques, l’indexation et l’expérience utilisateur.</li><li>Développer l’autorité d’un site grâce à une stratégie de popularité et de netlinking.</li><li>Optimiser la visibilité d’une marque dans les réponses générées par l’intelligence artificielle.</li><li>Réaliser un audit SEO complet et établir un plan d’action opérationnel.</li><li>Mesurer et piloter efficacement les résultats à l’aide des outils professionnels du référencement.</li></ul><h2>Pré-requis</h2><p>Aucune compétence technique avancée n’est requise.</p><p>Les participants doivent être à l’aise avec l’utilisation d’un ordinateur, d’un navigateur web et des principaux outils numériques. Il est recommandé de disposer d’un ordinateur portable équipé du Wi-Fi afin de réaliser les exercices pratiques et les études de cas proposés durant la formation.</p><h2>Durée de la formation & horaires</h2><p>14 heures de formation réparties sur 2 jours.</p><p>Horaires : de 9h00 à 17h00, avec une pause déjeuner d’une heure et des pauses intermédiaires.</p><p>La formation alterne apports théoriques, démonstrations, études de cas, ateliers pratiques et exercices d’application.</p><h2>Coût de la formation</h2><p><strong>Tarif individuel :</strong> 700 € HT par participant.</p><p><strong>Entreprises, associations, collectivités et institutions :</strong> devis sur demande selon le nombre de participants, les objectifs pédagogiques et les modalités d’intervention (intra ou inter-entreprise).</p></div></div><div
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class="et_pb_text_inner"><h2>Programme de formation</h2><h2 class="ref-forma">Formation SEO, AISO, GEO Lyon</h2><h3><strong>Chapitre 1 : Les fondamentaux du référencement moderne</strong></h3><ul><li>Comprendre l’évolution du SEO</li><li>Le fonctionnement des moteurs de recherche</li><li>Google, Bing et les moteurs assistés par IA</li><li>SEO, GEO, AEO, AISO : quelles différences ?</li><li>Les nouveaux comportements de recherche</li></ul><h3><strong>Chapitre 2 : Définir une stratégie de visibilité</strong></h3><ul><li>Définir ses objectifs business</li><li>Identifier ses cibles et personas</li><li>Analyser son marché et ses concurrents</li><li>Définir ses indicateurs de performance (KPI)</li><li>Construire une stratégie Search Everywhere</li></ul><h3><strong>Chapitre 3 : Recherche de mots-clés et analyse sémantique</strong></h3><ul><li>Comprendre les intentions de recherche</li><li>Identifier les mots-clés stratégiques</li><li>Exploiter la longue traîne</li><li>Construire un univers sémantique cohérent</li><li>Utiliser les outils de recherche de mots-clés</li></ul><h3><strong>Chapitre 4 : Architecture et optimisation technique</strong></h3><ul><li>Structurer efficacement son site</li><li>Optimiser le maillage interne</li><li>Faciliter le crawl et l’indexation</li><li>Améliorer les performances techniques</li><li>Optimiser l’expérience mobile et utilisateur</li></ul><h3><strong>Chapitre 5 : Rédaction web et optimisation des contenus</strong></h3><ul><li>Créer des contenus à forte valeur ajoutée</li><li>Optimiser les balises SEO</li><li>Structurer les contenus pour Google</li><li>Répondre aux intentions de recherche</li><li>Développer son expertise et son autorité (E-E-A-T)</li></ul><h3><strong>Chapitre 6 : Optimisation des contenus multimédias</strong></h3><ul><li>SEO des images</li><li>SEO des vidéos</li><li>SEO des podcasts et contenus audio</li><li>Optimisation des documents PDF</li><li>Recherche multimodale et IA visuelle</li></ul><h3><strong>Chapitre 7 : Données structurées et entités</strong></h3><ul><li>Comprendre Schema.org</li><li>Mettre en place les données structurées</li><li>Exploiter les Rich Results</li><li>Développer son Knowledge Graph</li><li>Renforcer la compréhension de sa marque par les moteurs</li></ul><h3><strong>Chapitre 8 : Netlinking, popularité et autorité</strong></h3><ul><li>Comprendre les signaux d’autorité</li><li>Acquérir des backlinks de qualité</li><li>Développer sa notoriété numérique</li><li>Digital PR et relations presse digitales</li><li>Éviter les pénalités et les pratiques à risque</li></ul><h3><strong>Chapitre 9 : AEO – Answer Engine Optimization</strong></h3><ul><li>Comprendre les moteurs de réponses</li><li>Optimiser les Featured Snippets</li><li>Créer des FAQ performantes</li><li>Optimiser les contenus pour la recherche vocale</li><li>Structurer les contenus pour les réponses instantanées</li></ul><h3><strong>Chapitre 10 : GEO – Generative Engine Optimization</strong></h3><ul><li>Comprendre les moteurs génératifs</li><li>Comment les IA sélectionnent leurs sources</li><li>Créer des contenus citables par les IA</li><li>Développer son autorité thématique</li><li>Mesurer sa visibilité dans les moteurs génératifs</li></ul><h3><strong>Chapitre 11 : AISO – AI Search Optimization</strong></h3><ul><li>Optimiser sa marque pour l’IA</li><li>Développer sa présence omnicanale</li><li>Gérer sa réputation numérique</li><li>Renforcer les signaux de confiance</li><li>Préparer sa visibilité sur les moteurs de demain</li></ul><h3><strong>Chapitre 12 : SEO local et visibilité géographique</strong></h3><ul><li>Google Business Profile</li><li>Optimisation locale</li><li>Gestion des avis clients</li><li>Citations locales et annuaires</li><li>Référencement local avancé</li></ul><h3><strong>Chapitre 13 : Réseaux sociaux et Social Search</strong></h3><ul><li>LinkedIn et référencement B2B</li><li>Instagram et TikTok Search</li><li>YouTube SEO</li><li>Influence des réseaux sociaux sur la visibilité</li><li>Stratégie de diffusion omnicanale</li></ul><h3><strong>Chapitre 14 : Mesure de la performance et reporting</strong></h3><ul><li>Google Search Console</li><li>Google Analytics 4</li><li>Suivi des positions</li><li>Mesure de la visibilité SEO et IA</li><li>Création de tableaux de bord et rapports</li></ul><h3><strong>Chapitre 15 : Cas pratiques et plan d’action</strong></h3><ul><li>Audit SEO complet</li><li>Audit GEO et AISO</li><li>Construction d’une stratégie de visibilité globale</li><li>Priorisation des actions</li><li>Élaboration d’un plan d’action à 90 jours</li></ul></div></div></div><div
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class="et_pb_text_inner"><p
class="apartir">à partir de</p><h2 class="prix-formation">700€ HT*</h2><h3 class="nbr-jour">2 à 5 jours jours</h3><h4 class="horaires">de 9h à 17h</h4><h5 class="lieu">Lyon</h5><h2>Prochaine session</h2><p>Le 22 et 23 Septembre 2026</p><h2>Public visé</h2><p>Étudiant(e)s de niveau ou titulaire d’un BAC général ou professionnel, avec des bases artistiques et des connaissances de l’outil informatique.<br
/>
Particulier, vous voulez vous former sur l’optimisation SEO, les critères inpage et offpage<br
/>
Salariés d’entreprise justifiant d’une expérience professionnelle de 1 an minimum.</p><h2>Nombre de participants</h2><p>De 2 à 8 stagiaires</p><h2>Prérequis</h2><p>Être à l’aise avec l’ordinateur, maîtriser Internet<br
/>
En amont, un échange téléphonique entre le formateur et l’apprenant sera effectué pour échanger sur son projet et définir ses priorités.</p><h2>Approche</h2><p>20% de théorie<br
/>
80% de pratique</p><h2>Matériel pédagogique</h2><p>Ordinateur (du stagiaire), logiciels et applications dédiées, tutoriel et exercice, connexion Internet, la documentation complète de la formation est remise en fin de session</p><h2>Renseignements supplémentaire</h2><p>Échanges téléphoniques (ou par Skype) <strong>avant la formation</strong> pour faire le point sur votre projet, vos objectifs et votre futur site internet.<br
/>Suivi personnalisé d’une demie heure <strong>après la formation</strong>.<br
/>Plusieurs supports sont remis à chaque stagiaire.</p><h2>Adresse de formation</h2><p>36 Rue du Sergent Michel Berthet, 69009 Lyon <br
/>ou 3 impasse Fernand Rey 69001 Lyon</p><h2>ANTHONY VIDAL <br
/>Formateur SEO/AISO</h2><p>La formation est assurée par Vidal Anthony, formateur expert dans ce domaine</p><p><img
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id="boite-blanche" class="et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"><div
class="et_pb_text_inner"><h2>École de webdesign, commerce et centres de formations<br
/>
<strong>Ils me font confiance</strong></h2><section
id="art"><img
decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à lyon Anthony Vidal" /></section><h2 class="petit-titre">Formations digitales Lyon</h2></div></div></div></div><div
id="ref-ecoles" class="et_pb_row et_pb_row_5 marge-bas"><div
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class="et_pb_module et_pb_image et_pb_image_1">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-cci-formation-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formateur Webstatique Lyon, Anthony Vidal partenaire de CCI formation pour des formations webstatique Lyon" title="logo-cci-formation-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1270" /></span></div></div><div
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class="et_pb_module et_pb_image et_pb_image_2">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-esd-ecole-du-digital-formateur-web-anthony-vidal-agence-web-lyon.jpg" alt="Formation webstatique, formation HTML 5 et CSS3 Lyon" title="logo-esd-ecole-du-digital-formateur-web-anthony-vidal-agence-web-lyon" class="wp-image-1272" /></span></div></div><div
class="et_pb_column et_pb_column_1_4 et_pb_column_8 et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_image et_pb_image_3">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-inseec-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formation HTML5 CSS3 Lyon à l'INSEEC de BAC+2 à BAC +5" title="logo-inseec-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1274" /></span></div></div><div
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class="et_pb_module et_pb_image et_pb_image_4">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-sup-de-pub-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Logo sup de pub, partenaires de formation de Vidal Anthony" title="logo-sup-de-pub-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1276" /></span></div></div></div><div
id="ref-ecoles" class="et_pb_row et_pb_row_6 marge-bas"><div
class="et_pb_column et_pb_column_1_4 et_pb_column_10 et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_image et_pb_image_5">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-instic-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Ancien formateur digitales à l'INSTIC, formateur WordPress et Webstatique, formation HTML 5 et CSS3 à Lyon" title="logo-instic-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1275" /></span></div></div><div
class="et_pb_column et_pb_column_1_4 et_pb_column_11 et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_image et_pb_image_6">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-esp-ecole-superieur-publicite-formateur-web-anthony-vidal-agence-web-lyon.jpg" alt="Anthony Vidal, formateur en HTML 5 et CSS 3 à Lyon" title="logo-esp-ecole-superieur-publicite-formateur-web-anthony-vidal-agence-web-lyon" class="wp-image-1273" /></span></div></div><div
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class="et_pb_module et_pb_image et_pb_image_7">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-cifor-roanne-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Logo Cifor Roanne Formateur WordPress, html et ux design" title="logo-cifor-roanne-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1271" /></span></div></div><div
class="et_pb_column et_pb_column_1_4 et_pb_column_13 et_pb_css_mix_blend_mode_passthrough et-last-child"><div
class="et_pb_module et_pb_image et_pb_image_8">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-arfis-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formateur de création de site internet sur mesure en HTML 5 et CSS 3" title="logo-arfis-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1269" /></span></div></div></div></div><div
id="bloc-agence-accueil" class="et_pb_section et_pb_section_4 et_pb_with_background et_section_regular et_section_transparent" ><div
class="et_pb_row et_pb_row_7 marge-haut"><div
class="et_pb_column et_pb_column_4_4 et_pb_column_14 et_pb_css_mix_blend_mode_passthrough et-last-child"><div
id="boite-blanche" class="et_pb_module et_pb_text et_pb_text_8 et_pb_text_align_left et_pb_bg_layout_light"><div
class="et_pb_text_inner"><h2>Formation SEO Lyon<br
/><strong>Anthony Vidal</strong></h2><section
id="art"><img
decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à Lyon Anthony Vidal"/></section><h2 class="petit-titre">Formation SEO Lyon</h2></div></div></div></div><div
class="et_pb_row et_pb_row_8"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_15 et_pb_css_mix_blend_mode_passthrough"><div
id="boite-texte" class="et_pb_module et_pb_text et_pb_text_9 et_pb_text_align_left et_pb_bg_layout_light"><div
class="et_pb_text_inner"><h3>Anthony Vidal<br
/><strong>Votre Webmaster à Lyon</strong></h3><p>Avec près de 12 ans d’expériences, Anthony Vidal et son <a
href="https://anthony-vidal.com/">agence web à Lyon</a> est reconnue pour son expertise en développement de solutions digitales sur-mesure (<a
href="https://anthony-vidal.com/home/prestations/creation-site-web-lyon/">création de site web</a>, e-commerce, blog ou intranet), la stratégie de communication web et globale ainsi que le positionnement de site internet dans Google.</p><p>Grâce à son expertise et sa réactivité, il a établi une relation de confiance durable avec l’ensemble de ses clients.</p><p>Anthony Vidal à marqué ses débuts par différentes expériences en agence web et de communication, au sein de diverses associations et chez l’annonceur sur la ville de Lyon et à travers la région Rhône Alpes. Il a aussi travailler quelques années en tant que chargé de communication, développeur web, et formateur web indépendant sur WordPress et Prestashop notamment.</p><p>Il aime rendre chaque projet unique, car selon lui chaque structure est singulière.<br
/>Aujourd’hui il est primordial dans un monde ultra concurrentiel, que chaque entité se démarque et affirme une communication unique et différenciant. Que ce soit en collaboration avec des TPE/PME, artisans, professions libérales, grandes entreprise sur Lyon et sa région, il travaille pour tous types de structures et tous types de secteurs d’activités.</p><p>Écoute, Sensibilité et Transparence, sont ses maîtres mots.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_16 et_pb_css_mix_blend_mode_passthrough et-last-child"><div
class="et_pb_module et_pb_image et_pb_image_9 et_animated et-waypoint">
<span
class="et_pb_image_wrap"><img
loading="lazy" decoding="async" width="647" height="621" src="https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon.jpg" alt="Formation seo Lyon, Anthony Vidal vous propose une formation en référencement naturel à Lyon" title="anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon" srcset="https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon.jpg 647w, https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon-300x288.jpg 300w" sizes="(max-width: 647px) 100vw, 647px" class="wp-image-807" /></span></div><div
id="citation" class="et_pb_module et_pb_text et_pb_text_10 et_pb_text_align_left et_pb_bg_layout_light"><div
class="et_pb_text_inner"><p><i> « L’imagination est plus forte que le savoir » </i><br
/>Albert Einstein</p></div></div></div></div></div><div
id="bloc-agence-accueil" class="et_pb_section et_pb_section_5 et_pb_with_background et_section_regular et_section_transparent" ><div
class="et_pb_row et_pb_row_9 marge-haut"><div
class="et_pb_column et_pb_column_4_4 et_pb_column_17 et_pb_css_mix_blend_mode_passthrough et-last-child"><div
id="boite-blanche" class="et_pb_module et_pb_text et_pb_text_11 et_pb_text_align_left et_pb_bg_layout_light"><div
class="et_pb_text_inner"><h2>Foire aux questions<br
/><strong>Formation SEO et AISO Lyon</strong></h2><section
id="art"><img
decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à Lyon Anthony Vidal"/></section><h2 class="petit-titre">Formation SEO Lyon</h2></div></div></div></div><div
class="et_pb_row et_pb_row_10"><div
class="et_pb_column et_pb_column_4_4 et_pb_column_18 et_pb_css_mix_blend_mode_passthrough et-last-child"><div
id="accordeo" class="et_pb_module et_pb_accordion et_pb_accordion_0"><div
class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"><h5 class="et_pb_toggle_title">Qu’est ce que le SEO (search engine optimisation) ?</h5><div
class="et_pb_toggle_content clearfix"><p>Le SEO (Search Engine Optimization), ou <strong>référencement naturel</strong> en français, désigne l’ensemble des techniques utilisées pour améliorer la <strong>visibilité</strong> et le <strong>positionnement</strong> d’un site web dans les résultats des moteurs de recherche comme Google, Bing ou Yahoo et maintenant sur les moteurs de recherches IA et assistants vocaux.</p><p>L’objectif du SEO est de faire en sorte qu’un site apparaisse dans les <strong>premiers résultats</strong> pour des requêtes spécifiques, afin d’attirer un trafic pertinent et qualifié. Le SEO repose sur trois piliers principaux :</p><ol><li><strong>Le SEO inpage</strong> : Optimisations réalisées directement sur le site web (contenu, balises, structure, etc.).</li><li><strong>Le SEO offpage</strong> : Stratégies externes visant à renforcer l’autorité du site, notamment à travers les backlinks.</li><li><strong>L’aspect technique</strong> : Améliorations du code, de la vitesse de chargement et de l’expérience utilisateur.</li></ol><p>Le SEO est un processus <strong>organique</strong> et <strong>continu</strong>, contrairement aux campagnes publicitaires payantes (SEA), et il nécessite une approche stratégique pour obtenir des résultats durables.</p></div></div><div
class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_close"><h5 class="et_pb_toggle_title">Qu’est ce que le SEA (Search engine advertising) ?</h5><div
class="et_pb_toggle_content clearfix"><p>Le SEA (Search Engine Advertising), ou <strong>publicité sur les moteurs de recherche</strong>, est une méthode de <strong>référencement payant</strong> qui permet d’afficher des annonces sponsorisées dans les résultats des moteurs de recherche, tels que Google, Bing ou Yahoo. Contrairement au SEO, qui vise à obtenir un meilleur classement organique de manière gratuite, le SEA consiste à payer pour apparaître en tête des résultats de recherche.</p></div></div><div
class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_close"><h5 class="et_pb_toggle_title">Qu’est-ce que le SMO (Social media optimisation) ?</h5><div
class="et_pb_toggle_content clearfix"><p>Le SMO (Social Media Optimization), ou <strong>optimisation des médias sociaux</strong>, désigne l’ensemble des techniques visant à améliorer la <strong>visibilité</strong> et la <strong>notoriété</strong> d’une marque, d’un site web ou d’un produit à travers les réseaux sociaux. L’objectif du SMO est d’augmenter l’engagement des utilisateurs et de générer du trafic qualifié vers un site web grâce à une présence optimisée sur des plateformes comme Facebook, Instagram, Twitter, LinkedIn ou TikTok.</p></div></div><div
class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_close"><h5 class="et_pb_toggle_title">Quels sont les critères SEO in page et off page important pour Google ?</h5><div
class="et_pb_toggle_content clearfix"><p>Les critères SEO inpage et offpage sont des éléments essentiels pour améliorer le classement d’un site web sur Google. Voici les principaux critères pour chaque catégorie :</p><p><strong>Qualité du contenu</strong> :</p><p><strong>Balises HTML</strong> :</p><p><strong>Balise title</strong> : Doit être unique, descriptive et contenir les mots-clés principaux.</p><p><strong>Méta-description</strong> : Résume le contenu de la page et encourage les clics, même si elle n’est pas un facteur de classement direct.</p><p><strong>Balises H1, H2, H3</strong> : Utilisées pour structurer le contenu et faciliter la lecture, tout en aidant les moteurs de recherche à comprendre la hiérarchie du texte.</p></div></div><div
class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_close"><h5 class="et_pb_toggle_title">Quels sont les algorithmes SEO de Google ?</h5><div
class="et_pb_toggle_content clearfix"><p>Google utilise plusieurs <strong>algorithmes SEO</strong> pour classer les pages web en fonction de leur pertinence, qualité et conformité aux bonnes pratiques du web. Voici les principaux algorithmes SEO de Google, chacun jouant un rôle spécifique dans le processus de référencement naturel :</p><h3>1. <strong>Google Panda</strong> (2011)</h3><h3>2. <strong>Google Penguin</strong> (2012)</h3><h3>3. <strong>Google Hummingbird</strong> (2013)</h3><h3>4. <strong>Google Pigeon</strong> (2014)</h3><h3>5. <strong>Mobile-Friendly Update (Mobilegeddon)</strong> (2015)</h3><h3>6. <strong>RankBrain</strong> (2015)</h3><h3>7. <strong>Google Fred</strong> (2017)</h3><h3>8. <strong>Google BERT</strong> (2019)</h3><h3>9. <strong>Core Web Vitals</strong> (2021)</h3><h3>10. <strong>Page Experience Update</strong> (2021)</h3></div></div><div
class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5 et_pb_toggle_close"><h5 class="et_pb_toggle_title">Quels sont les critères bloquants du SEO ?</h5><div
class="et_pb_toggle_content clearfix"><p>Les <strong>critères bloquants du SEO</strong> sont des éléments techniques ou liés au contenu qui peuvent <strong>empêcher</strong> ou <strong>dégrader</strong> le référencement naturel d’un site web sur les moteurs de recherche, notamment Google. Ces obstacles peuvent nuire à la visibilité du site, à son positionnement ou à son indexation. Voici les principaux critères bloquants à surveiller :</p><h3>1. <strong>Contenu de faible qualité ou dupliqué</strong></h3><h3>2. <strong>Absence d’optimisation mobile</strong></h3><h3>3. <strong>Problèmes de vitesse de chargement</strong></h3><h3>4. <strong>Mauvaise structure d’URL</strong></h3><h3>5. <strong>Erreurs d’exploration et d’indexation</strong></h3><h3>6. <strong>Architecture et navigation du site</strong></h3><h3>7. <strong>Manque de sécurité (HTTPS)</strong></h3><h3>8. <strong>Backlinks de mauvaise qualité</strong></h3><h3>9. <strong>Problèmes de balises HTML et métadonnées</strong></h3><h3>10. <strong>Absence de plan de site (sitemap)</strong></h3><h3>11. <strong>Contenu généré automatiquement ou spammy</strong></h3><h3>12. <strong>Pages bloquées par le JavaScript</strong></h3><h3>13. <strong>Pop-ups intrusifs ou publicités excessives</strong></h3><h3>14. <strong>Temps de réponse serveur lent</strong></h3></div></div></div></div></div></div></div></div></div></div></section></article></section></div></div></div></div></div></div></main><section
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class="col"><h2>Expertises digitales</h2><ul><li><a
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