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solid #d7ae5a}.titre-blog{padding-bottom:30px!important;margin-bottom:30px!important}#bloc-blog{background:#fff!important}#bloc-blog
h2{text-align:left!important;font-size:1.8em!important;color:#0C2340!important;line-height:42px !important;text-transform:uppercase !important;margin-top:50px!important;font-weight:600!important}#bloc-blog
h3{text-align:left!important;font-size:1.4em!important;color:#5D5C99!important;line-height:35px !important;text-transform:uppercase !important;margin-bottom:10px!important;margin-top:30px!important;font-weight:600!important}#bloc-blog ol li, #bloc-blog ul
li{text-align:left!important;font-size:1.1em!important;color:#0C2340!important;line-height:25px !important;margin:0px!important;margin-top:20px!important;font-weight:300!important;padding-left:15px!important}#bloc-blog ol li ol li, #bloc-blog ul li ul
li{text-align:left!important;font-size:1em!important;color:#0C2340!important;line-height:25px !important;margin:0px!important;margin-top:20px!important;font-weight:300!important;padding-left:15px!important}#bloc-blog
ol{padding-left:0rem!important}#bloc-blog
p{text-align:left!important;font-size:1.1em!important;color:#0C2340!important;line-height:25px !important;margin-top:20px!important;font-weight:300!important}#bloc-blog h2
.number{background:#0C2340 !important;color:#fff !important;padding:7px
!important;margin:10px
!important}#bloc-blog h3 .number-ss{background:#0C2340 !important;color:#fff !important;padding:10px
!important;margin:10px
!important}#bloc-intro-pg-int
.date{margin-top:10px;font-size:0.8em;color:#d7ae5a;line-height:32px !important;text-transform:uppercase;font-weight:600;word-spacing:0px}#g-main .entry-header, #g-main
#comments{display:none}#bloc-agence-accueil #bloc-bouton-formation{padding-top:80px!important}#bloc-agence-accueil #bloc-bouton-formation
h2{color:#fff!important;font-size:0.9em!important;line-height:25px !important}#bloc-agence-accueil #bloc-bouton-formation h2
strong{color:#fff!important;font-size:1.5em!important;line-height:25px !important}#img-forma{margin-bottom:0px!important;padding-bottom:0px!important;padding:30px!important}#bloc-agence-accueil #img-forma
img{width:300px!important}#col-forma-home{}#col-forma-home:hover{opacity:0.8}#bloc-agence-accueil .et_pb_image
img{width:100%!important}.carousel-slider-hero__cell__background{border-radius:20px!important}#ref-accueil-f{width:100%!important;margin:auto;padding-bottom:80px!important}#ref-accueil-f #col-ref-acc{margin-left:1%;margin-right:0%;width:18%}#ref-accueil-f #col-ref-acc-large{margin-left:1%;margin-right:0%;width:57%}#ref-accueil-f #col-ref-acc-large img, #ref-accueil-f #col-ref-acc
img{-webkit-transition:all 200ms ease-in !important;-webkit-transform:scale(1) !important;-ms-transition:all 200ms ease-in !important;-ms-transform:scale(1) !important;-moz-transition:all 200ms ease-in !important;-moz-transform:scale(1) !important;transition:all 200ms ease-in !important;transform:scale(1) !important}#ref-accueil-f #col-ref-acc-large img:hover, #ref-accueil-f #col-ref-acc img:hover{-webkit-transition:all 200ms ease-in !important;-webkit-transform:scale(1.05) !important;-ms-transition:all 200ms ease-in !important;-ms-transform:scale(1.05) !important;-moz-transition:all 200ms ease-in !important;-moz-transform:scale(1.05) !important;transition:all 200ms ease-in !important;transform:scale(1.05) !important}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="checkbox"]:checked::before, .et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="radio"]:checked::before{margin:0;border-color:#d7ae5a !important;box-shadow:0 0 0 1px #d7ae5a !important}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="radio"]:checked::after{border:1px
solid transparent;border-radius:50%;background-color:#4E4C86 !important;transform:scale(0.5)}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="checkbox"]:checked::after{border-top:none;border-right:none;height:calc( var( --wpforms-field-size-checkbox-size ) * 0.6);border-left:4px solid #d7ae5a;border-bottom:4px solid #d7ae5a;background-color:transparent;transform:translate(0, 1px) scale(0.5) rotate(-45deg);left:calc( -4px + var( --wpforms-field-border-size, 1px ));top:calc( -3px + var( --wpforms-field-border-size, 1px ))}#formu-demande
h2{color:#fff!important;text-align:left!important}#formu-demande
legend{color:#d7ae5a !important;font-size:1.4em !important;font-weight:600 !important;margin-bottom:35px !important}#formu-demande .wpforms-conditional-field{background:rgba(255,255,255,0.1)!important;padding:10px!important}#formu-demande .wpforms-conditional-field
legend{font-size:1.2em !important}#formu-demande
label{color:#fffbdd !important;font-size:1.1em !important;font-weight:300 !important}#formu-demande legend:nth-child(2){color:#4E4C86!important;font-size:1.2em!important}#bloc-agence-accueil #formu-demande ul li::before{content:none !important;color:#d7ae5a !important;margin:10px
!important}#formu-demande
button{background:#d7ae5a!important;color:#0C2340!important;border:1px
solid #0C2340!important}#formu-demande button:hover{background:#0C2340!important;color:#d7ae5a!important;border:1px
solid #d7ae5a!important}#formu-demande
h2{font-weight:800!important;border-bottom:1px solid #d7ae5a!important;padding-bottom:5px!important}#formu-demande
input{border:1px
solid #fff!important;font-size:1.1em!important;font-weight:300 !important;background:#4E4C86!important}#formu-demande input::placeholder{color:#fff!important}.et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="text"], .et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="email"], .et-db #et-boc .et-l .et_pb_module div.wpforms-container-full input[type="tel"]{color:#0C2340 !important;background:#fff !important}#formu-demande .boite-form
label{color:#d7ae5a!important;font-size:1.2em!important;font-weight:300 !important}#section-dev-home{margin-bottom:100px!important}#programme-objectifs ol
li{padding:10px
!important;margin-top:5px !important;margin-bottom:5px !important;font-size:0.95em !important;color:#fff !important;line-height:25px !important}#ref-ecoles
img{width:200px!important}#mega-menu-wrap-max_mega_menu_3 .mega-menu-toggle .mega-toggle-block-1 .mega-toggle-animated-slider .mega-toggle-animated-inner::after{top:21px!important}*{scrollbar-width:auto;scrollbar-color:#0C2340}*::-webkit-scrollbar{width:12px}*::-webkit-scrollbar-track{background:#d7ae5a}*::-webkit-scrollbar-thumb{background-color:#d7ae5a;border-radius:10px;border:3px
solid #fff}#boite-texte
p{font-size:1em!important;color:#000 !important;line-height:26px!important;font-weight:300!important;margin-bottom:15px!important;margin-top:10px!important}#boite-texte
a{font-weight:400!important;color:#0C2340 !important}#citation
p{color:#0C2340 !important;text-align:right!important}#slide-smart-3{display:none}body{background:#262247;font-family:'Outfit',sans-serif}.et-db #et-boc .et-l
.et_pb_section{padding:0% 0}.et-db #et-boc .et-l
.et_pb_row{padding:0% 0}.et-db #et-boc .et-l .et_pb_gutters3 .et_pb_column_1_2 .et_pb_module, .et-db #et-boc .et-l .et_pb_gutters3.et_pb_row .et_pb_column_1_2
.et_pb_module{margin-bottom:0%}.marge-haut{padding-top:80px!important;padding-bottom:0px!important}.marge{padding-top:100px!important;padding-bottom:100px!important}.marge-bas{padding-top:0px!important;padding-bottom:80px!important}.owl-stage-outer{margin-bottom:0}#menu-smart,.owl-nav{display:none}h1,h2,h3,h4,h5,h6{margin:0;text-rendering:optimizeLegibility}ul,li,p{margin:0;padding:0}*{margin:0;padding:0;-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}a{text-decoration:none;transition:color 0.2s ease;cursor:pointer}#logo{width:60px;margin:auto}#logo
img{width:60px;margin:auto;margin-top:5px}.petit-titre{font-size:0.65em;background:#0C2340;padding:10px;padding-left:10px;border-radius:20px;padding-left:12px;font-weight:500;max-width:370px;color:#fff}#top{padding:0px;background:#0C2340;position:fixed;top:0;z-index:99999999;left:0;width:100%}#g-navigation{background:rgba(12,35,64,0.99);padding:0px;border-top:0.5px solid #d7ae5a;position:fixed;top:29px;z-index:99999999;left:0;width:100%;-webkit-transition:all ease-out .5s;-moz-transition:all ease-out .5s;-o-transition:all ease-out .5s;transition:all ease-out .5s}#g-navigation .g-container{padding:3px}#top
.container{align-items:center;display:flex;flex-flow:wrap;justify-content:space-around;margin-left:5%;margin-right:5%;margin:auto;max-width:700px;padding:5px}#top .container
h1{font-size:0.65em;color:#fff;text-align:left;text-shadow:0 0.1px 0 #000;font-weight:300}#top .container
p{margin:0px;font-size:0.8em;font-weight:300;color:#fff}#top .container p:first-child{font-size:0.6em;font-weight:300;display:none}#top .container p
a{color:#fff;text-decoration:none;letter-spacing:0.2px;font-size:0.9em;font-weight:300}.g-home
.devis{}#top .container .devis
a{}#top .container p a:hover{color:#d7ae5a}#top .tel::before{content:url("https://anthony-vidal.com/wp-content/uploads/2023/10/picto-telephone-anthony-vidal-agence-web-lyon-creation-site-web-lyon.png");padding:5px;padding-top:0px;padding-bottom:0px}#top .email::before{content:url("https://anthony-vidal.com/wp-content/uploads/2023/10/picto-email-anthony-vidal-agence-web-lyon-creation-site-web-lyon.png");padding:5px;padding-top:0px;padding-bottom:0px}#top .devis::before{content:url("https://anthony-vidal.com/wp-content/uploads/2024/10/picto-demande-devis-anthony-vidal-agence-web-lyon-creation-site-web-lyon.png");padding:5px}.footer .loca::before{content:url("https://anthony-vidal.com/wp-content/uploads/2025/01/localisation-anthony-vidal-agence-web-lyon-caluire-f1.png");padding:5px}.footer .tel::before{content:url("https://anthony-vidal.com/wp-content/uploads/2025/01/telephone-0630880044-anthony-vidal-agence-web-lyon-caluire-f2.png");padding:5px}.footer .email::before{content:url("https://anthony-vidal.com/wp-content/uploads/2025/01/email-contact-anthony-vidal-anthony-vidal-agence-web-lyon-caluire-f2.png");padding:5px}.container .g-grid{align-items:center;display:flex;flex-flow:row wrap;justify-content:space-around;margin:auto;max-width:1200px}.container .g-container{margin-top:0px}.container{align-items:center;display:flex;flex-flow:row wrap;margin:auto}#menu-ordi .mega-sub-menu{padding:10px!important}.content{}.bouton-top{padding:2px!important;margin:2px!important}.bouton-top
a{color:#0C2340!important;background:#fff!important;border-radius:20px!important;text-shadow:none!important;padding-left:15px !important;padding-right:15px !important;border:1px
solid #0C2340!important;font-size:0.9em!important}.bouton-top a:hover{background:#d7ae5a!important;color:#0C2340!important;border:1px
solid #d7ae5a!important}#slider{overflow:hidden;max-width:100%;margin:auto;height:700px;margin-top:0px}.slider-container{position:relative;height:100%;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;cursor:all-scroll}.slider-control{z-index:2;position:absolute;top:0;width:12%;height:100%;transition:opacity 0.3s;will-change:opacity;opacity:0}.slider-control.inactive:hover{cursor:auto}.slider-control:not(.inactive):hover{opacity:1;cursor:pointer}.slider-control.left{left:0;background:linear-gradient(to right, rgba(0, 0, 0, 0.18) 0%, rgba(0, 0, 0, 0) 100%)}.slider-control.right{right:0;background:linear-gradient(to right, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0.18) 100%)}.slider-pagi{position:absolute;z-index:3;left:50%;bottom:3rem;transform:translateX(-50%);font-size:0;list-style-type:none}.slider-pagi__elem{position:relative;display:inline-block;vertical-align:top;width:2rem;height:2rem;margin:0
0.5rem;border-radius:50%;border:2px
solid #fff;cursor:pointer}.slider-pagi__elem:before{content:"";position:absolute;left:50%;top:50%;width:1.2rem;height:1.2rem;background:#fff;border-radius:50%;transition:transform 0.3s;transform:translate(-50%, -50%) scale(0)}.slider-pagi__elem.active:before,.slider-pagi__elem:hover:before{transform:translate(-50%, -50%) scale(1)}.slider{z-index:1;position:relative;height:100%}.slider.animating{transition:transform 0.5s;will-change:transform}.slider.animating
.slide__bg{transition:transform 0.5s;will-change:transform}.slide{position:absolute;top:0;width:100%;height:100%;overflow:hidden}.slide.active .slide__overlay,
.slide.active
.slide__text{opacity:1;transform:translateX(0)}.slide__bg{position:absolute;top:0;left:-50%;width:100%;height:100%;background-size:cover;will-change:transform}.slide:nth-child(1){left:0}.slide:nth-child(1) .slide__bg{left:0;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/creation-site-web-sur-mesure-lyon-agence-web-lyon-agence-wordpress-lyon-saint-etienne-finale-1.png");background-position:top left;background-size:cover}.slide:nth-child(1) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(1) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide:nth-child(2){left:100%}.slide:nth-child(2) .slide__bg{left:-50%;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/formations-digitales-lyon-agence-web-lyon-formation-wordpress-prestashop-lyon-saint-etienne-1.png");background-position:top left;background-size:cover}.slide:nth-child(2) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(2) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide:nth-child(3){left:200%}.slide:nth-child(3) .slide__bg{left:-100%;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/creation-graphique-logo-lyon-ux-ui-design-lyon-agence-web-lyon-saint-etienne-1.png");background-size:cover}.slide:nth-child(3) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(3) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide:nth-child(4){left:300%}.slide:nth-child(4) .slide__bg{left:-150%;background-image:url("https://anthony-vidal.com/wp-content/uploads/2023/11/agence-referencement-seo-lyon-referencement-naturel-lyon-agence-web-lyon-saint-etienne-1.png");background-size:cover}.slide:nth-child(4) .slide__overlay-path{fill:#0C2340}@media (max-width: 991px){.slide:nth-child(4) .slide__text{background-color:rgba(50,46,99,0.8)}}.slide__content{position:absolute;top:0;left:0;width:100%;height:100%}.slide__overlay{position:absolute;bottom:0;left:0;height:100%;min-height:1010px;transition:transform 0.5s 0.5s, opacity 0.2s 0.5s;will-change:transform, opacity;transform:translate3d(-20%, 0, 0);opacity:0}@media (max-width: 991px){.slide__overlay{display:none}}.slide__overlay
path{}.slide__text{position:absolute;width:34%;bottom:20%;left:5%;color:#fff;transition:transform 0.5s 0.8s, opacity 0.5s 0.8s;will-change:transform,opacity;transform:translateY(-50%);opacity:0}.slide__text-desc{font-size:0.95em;font-weight:300}.slide__text-desc
strong{color:#F8D9FF}@media (max-width: 991px){.slide__text{left:0;bottom:0;width:100%;height:700px;text-align:center;transform:translateY(50%);transition:transform 0.5s 0.5s, opacity 0.5s 0.5s;padding:0
1rem}}.slide__text-heading,.word{font-size:1.8em;font-weight:800;margin-bottom:5px;height:40px;text-transform:uppercase}@media (max-width: 991px){.slide__text-heading{line-height:20rem;font-size:3.5rem}}@media (max-width: 991px){.slide__text-desc{display:none}}.slide__text-link{z-index:5;display:inline-block;position:relative;padding:12px;padding-right:12px;padding-bottom:12px;padding-left:12px;cursor:pointer;background:#d7ae5a;color:#0C2340;border-radius:20px;text-shadow:none;perspective:1000px;margin-top:20px;font-size:0.95em;padding-left:20px;padding-right:20px;text-align:center}a.slide__text-link:hover{background:#fff;color:#0C2340}.slide__text-link-b{z-index:5;display:inline-block;position:relative;padding:12px;padding-right:5px;padding-bottom:12px;padding-left:5px;cursor:pointer;background:#0C2340;color:#fff;border-radius:20px;text-shadow:none;perspective:1000px;margin-top:20px;font-size:0.95em;padding-left:20px;padding-right:20px;text-align:center}a.slide__text-link-b:hover{background:#0C2340;color:#d7ae5a}#bloc-forma .slide__text-link-b{z-index:5;display:inline-block;position:relative;padding:12px;padding-right:5px;padding-bottom:12px;padding-left:5px;cursor:pointer;background:#d7ae5a;color:#0C2340;border-radius:20px;text-shadow:none;perspective:1000px;margin-top:20px;font-size:0.35em;padding-left:20px;padding-right:20px;text-align:center}@media (max-width: 991px){.slide__text-link{display:none}}#bloc-agence-accueil{}#boite-blanche
h2{color:#0C2340!important}#boite-blanche h2
strong{color:#d7ae5a!important}#bloc-agence-accueil
h2{text-align:left;font-size:1.4em;color:#fff;line-height:45px !important;text-transform:uppercase !important}#bloc-agence-accueil h2
strong{font-weight:800 !important;font-size:2.5em;line-height:55px;text-shadow:2px 1px 1px #0C2340;letter-spacing:3px !important}#bloc-agence-accueil
h3{font-size:1.4em;color:#d7ae5a;line-height:30px;margin-bottom:20px}#bloc-agence-accueil
p{font-size:1em;color:#fff;line-height:25px;font-weight:300;margin-bottom:15px;margin-top:15px}#bloc-agence-accueil p
a{color:#d7ae5a}#bloc-agence-accueil p a:hover{color:#fff}#bloc-agence-accueil .slide__text-link-b, #bloc-agence-accueil .slide__text-link{color:#fff;margin:5px}#bloc-agence-accueil ul
li{list-style:none!important}#bloc-agence-accueil ul
li{font-size:0.95em;color:#0C2340;line-height:20px;font-weight:300;margin-bottom:15px;margin-top:15px}#bloc-agence-accueil ul li::before{content:"●" !important;color:#d7ae5a !important;margin:10px
!important}#bloc-agence-accueil .logo-unique li::before, #bloc-agence-accueil .etapes-logo li::before{content:none !important;color:#d7ae5a !important;margin:10px
!important}#picto-langages{margin-top:20px!important}#bloc-agence-accueil{}#bloc-agence-accueil p:nth-last-child(-n+2){}#bloc-agence-accueil p:first-child{}#bloc-agence-formations{}#bloc
h2{text-align:center;font-size:2.3em;color:#d7ae5a;line-height:30px}#menu-ordi
a{text-transform:uppercase!important;letter-spacing:1px}#menu-ordi ul li ul li
a{text-transform:UPPERCASE!important}#boite-fixe{position:fixed;top:35%;left:1%;background:#0C2340;padding:7px;border-radius:40px 40px 40px 40px;width:63px;height:165px;z-index:999999999}#boite-fixe
a{display:block;margin:5px;margin-top:10px;margin-bottom:10px}#boite-fixe a .first-picto, #boite-fixe a .second-picto, #boite-fixe a .third-picto, #boite-fixe a .fourth-picto{display:none}#boite-fixe a:hover .first-picto{display:block;color:#fff;position:absolute;right:-92px;top:20px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover .second-picto{display:block;color:#fff;position:absolute;right:-122px;top:20px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover .third-picto{display:block;color:#fff;position:absolute;right:-172px;top:60px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover .fourth-picto{display:block;color:#fff;position:absolute;right:-142px;top:110px;background:#0C2340;padding:10px;font-size:0.98em}#boite-fixe a:hover{opacity:0.8}#bloc-agence-accueil .petit-titre{font-size:0.6em;background:none;padding:10px;font-weight:500;max-width:300px;color:#d7ae5a !important;border:none;margin-top:0px;line-height:20px !important;padding-bottom:0px !important;padding-top:0px !important}#art{max-width:400px;margin:auto}#art{display:none;max-width:200px}#boite-wordpress,#boite-wordpress-blanc{margin-top:50px}#boite-wordpress-blanc
p{color:#000}#boite-wordpress-blanc p
strong{font-weight:400!important}#boite-wordpress h3 strong, #boite-wordpress-blanc h3
strong{font-size:1.4em;margin-top:10px;color:#d7ae5a}#boite-wordpress h3, #boite-wordpress-blanc
h3{color:#fff;font-size:1.1em;margin-bottom:20px;font-weight:300 !important;line-height:34px !important}#boite-wordpress-blanc
h3{color:#0C2340;font-size:1.2em;margin-bottom:10px;font-weight:300!important;line-height:30px!important}.texte-blanc
p{color:#fff!important}#boite-wordpress h2, #boite-wordpress-blanc
h2{text-align:left;font-size:1em;color:#d7ae5a;line-height:38px !important;text-transform:uppercase !important}#boite-wordpress a, #boite-wordpress-blanc
a{margin:0px}#accueil-creation
img{padding:2px!important;width:130px;margin:auto}@keyframes
spin{0%{transform:scale(0.9) translate(-20%,-20%)}100%{transform:scale(1) translate(-20%, -20%)}}@-webkit-keyframes
s_scroll{0%{-webkit-transform:translateX(0);transform:translateX(0)}100%{-webkit-transform:translateX(calc(-250px * 5));transform:translateX(calc(-250px * 5))}}@keyframes
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class=entry-header><h2 class="entry-title">
GEO, GSEO, SGE et GSO : comment l’intelligence artificielle redéfinit le référencement web</h2></section><section
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id=retour-actu><a
href=/blog/ > < Retour au blog</a></section></div></div><div
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class=et_pb_text_inner><h1>L’IA et le référencement web</h1><p>GEO, GSEO, SGE et GSO :<br>
comment l’intelligence artificielle redéfinit le référencement web</p><p
class=date>Article du 11/02/2026 &#8211;  GEO, GSEO, SGE et GSO &#8211; Anthony Vidal</p></div></div></div></div></div><div
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class="et_pb_module et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><p>À l’heure où les moteurs de recherche intègrent de plus en plus de systèmes génératifs, le référencement naturel connaît une transformation profonde. Pendant des années, le SEO reposait sur des règles relativement stables : mots-clés, backlinks, qualité éditoriale et performances techniques.</p><p>Mais aujourd’hui, de nouveaux acronymes s’imposent dans les stratégies digitales : <strong>GEO (Generative Engine Optimization), GSEO, SGE (Search Generative Experience)</strong> ou encore <strong>GSO (Generative Search Optimization).</strong></p><p>Derrière ces sigles se cache une même réalité : l’intelligence artificielle devient un<br>
intermédiaire direct entre les sites web et les internautes. Une mutation qui oblige éditeurs,<br>
médias et entreprises à repenser leur visibilité.</p></div></div></div><div
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class="et_pb_module et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>1</span><strong>Quand les moteurs de recherche deviennent génératifs </strong></h2><p>Les moteurs ne se contentent plus d’afficher une liste de liens bleus. Grâce aux modèles de langage, ils produisent désormais des <strong>réponses synthétiques</strong>, rédigées automatiquement, en haut des pages de résultats.</p><p>Cette évolution modifie profondément le parcours utilisateur : l’internaute peut obtenir une réponse sans même cliquer sur un site. Pour les créateurs de contenus, l’enjeu est clair : <strong>être cité par l’IA</strong> devient aussi important qu’apparaître en première position.</p><p>C’est dans ce contexte qu’émergent de nouvelles disciplines de référencement orientées vers les moteurs génératifs.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_4  et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty" id=test-sticky></div></div><div
class="et_pb_row et_pb_row_3"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_5  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>2</span><strong>Le GEO : Generative Engine Optimization</strong></h2><p>Le <strong>GEO</strong> vise à optimiser un contenu pour qu’il soit <strong>compris, repris et cité</strong> par les moteurs de recherche basés sur l’IA.</p><p>L’objectif n’est plus seulement de se positionner sur un mot-clé, mais de :</p><ul><li>fournir des réponses claires et structurées,</li><li>démontrer son expertise,</li><li>produire des informations fiables et vérifiables,</li><li>être identifié comme source de référence.</li></ul><p>Le GEO s’inscrit dans la continuité du SEO, mais avec une priorité donnée à la <strong>lisibilité sémantique</strong> et à l’autorité.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_6  et_pb_css_mix_blend_mode_passthrough et-last-child" id=test-sticky><div
id=test-sticky class="et_pb_module et_pb_image et_pb_image_0">
<span
class="et_pb_image_wrap"><img
fetchpriority=high decoding=async width=507 height=427 src=https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-geo-generative-engine-optimization.png alt="L’histoire de l’intelligence artificielle : de ses débuts à 2025" title=referencement-geo-generative-engine-optimization srcset="https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-geo-generative-engine-optimization.png 507w, https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-geo-generative-engine-optimization-300x253.png 300w" sizes="(max-width: 507px) 100vw, 507px" class=wp-image-3305></span></div></div></div><div
class="et_pb_row et_pb_row_4"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_7  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_5  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>3</span><strong>Le GSEO : une extension du référencement classique</strong></h2><p>Le <strong>GSEO</strong> (Generative SEO) reprend les fondements traditionnels du SEO tout en les adaptant aux moteurs génératifs.</p><p>Il combine :</p><ul><li>optimisation sémantique avancée,</li><li>structuration du contenu,</li><li>données enrichies,</li><li>crédibilité éditoriale,</li><li>cohérence thématique sur l’ensemble du site.</li></ul><p>Autrement dit, il s’agit de préparer ses pages à être « digérées » par des modèles d’IA capables de reformuler l’information./p></p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_8  et_pb_css_mix_blend_mode_passthrough et-last-child" id=test-sticky><div
id=test-sticky class="et_pb_module et_pb_image et_pb_image_1">
<span
class="et_pb_image_wrap"><img
decoding=async width=507 height=427 src=https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-web-geo-gseo-sge-gso-referencement-ia-search-generative.png alt="Quelle est la meilleure IA (intelligence artificielle) gratuite la plus utilisé ?" title=referencement-web-geo-gseo-sge-gso-referencement-ia-search-generative srcset="https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-web-geo-gseo-sge-gso-referencement-ia-search-generative.png 507w, https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-web-geo-gseo-sge-gso-referencement-ia-search-generative-300x253.png 300w" sizes="(max-width: 507px) 100vw, 507px" class=wp-image-3308></span></div></div></div><div
class="et_pb_row et_pb_row_5"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_9  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_6  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>4</span><strong>La SGE : quand Google change l’expérience de recherche </strong></h2><p>La <strong>SGE (Search Generative Experience)</strong> correspond à l’interface générative expérimentée par Google, où une IA produit une réponse complète à partir de plusieurs sources avant d’afficher les liens classiques.</p><p>Dans cette logique :</p><ul><li>les sites cités gagnent en visibilité,</li><li>ceux ignorés disparaissent du champ immédiat de l’utilisateur,</li><li>la compétition pour être sélectionné devient plus intense.</li></ul><p>La SGE agit donc comme un nouveau filtre algorithmique, plus qualitatif et plus sélectif.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_10  et_pb_css_mix_blend_mode_passthrough et-last-child" id=test-sticky><div
id=test-sticky class="et_pb_module et_pb_image et_pb_image_2">
<span
class="et_pb_image_wrap"><img
loading=lazy decoding=async width=507 height=427 src=https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-sge-search-generative-experience.png alt="Quelle est la meilleure IA (intelligence artificielle) jusqu’à présent ?" title=referencement-sge-search-generative-experience srcset="https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-sge-search-generative-experience.png 507w, https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-sge-search-generative-experience-300x253.png 300w" sizes="(max-width: 507px) 100vw, 507px" class=wp-image-3307></span></div></div></div><div
class="et_pb_row et_pb_row_6"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_11  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_7  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>5</span><strong>Le GSO : optimiser pour la recherche conversationnelle </strong></h2><p>Le <strong>GSO (Generative Search Optimization)</strong> s’intéresse à la façon dont les internautes posent leurs questions aux IA, souvent sous forme de phrases complètes ou de dialogues.</p><p>Cette approche pousse à :</p><ul><li>rédiger des contenus pédagogiques,<li>anticiper les questions réelles des utilisateurs,</li><li>proposer des réponses directes,</li><li>structurer les articles en formats FAQ ou guides.</li></ul></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_12  et_pb_css_mix_blend_mode_passthrough et-last-child" id=test-sticky><div
id=test-sticky class="et_pb_module et_pb_image et_pb_image_3">
<span
class="et_pb_image_wrap"><img
loading=lazy decoding=async width=507 height=427 src=https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-gso-generative-search-optimization.png alt="Quelle est la meilleure IA (intelligence artificielle) jusqu’à présent ?" title=referencement-gso-generative-search-optimization srcset="https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-gso-generative-search-optimization.png 507w, https://anthony-vidal.com/wp-content/uploads/2026/02/referencement-gso-generative-search-optimization-300x253.png 300w" sizes="(max-width: 507px) 100vw, 507px" class=wp-image-3306></span></div></div></div><div
class="et_pb_row et_pb_row_7"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_13  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_8  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>6</span><strong>Quels sont les critères clés du référencement à l’ère de l’IA ?</strong></h2><h3>La crédibilité et l’expertise</h3><p>Les moteurs génératifs accordent une importance croissante à la <strong>fiabilité des sources</strong>. Un contenu signé, documenté, mis à jour régulièrement et cohérent sur le long terme a plus de chances d’être repris.</p><h3>La clarté de la structure</h3><p>Titres hiérarchisés, paragraphes courts, listes, définitions : tout ce qui facilite la <strong>compréhension humaine</strong> facilite aussi l’analyse algorithmique.</p><h3>La richesse sémantique</h3><p>L’IA ne cherche plus seulement des mots-clés exacts, mais des <strong>champs lexicaux complets</strong>, des notions connexes, des explications approfondies.</p><h3>Les données structurées</h3><p>Les balises <strong>schema.org</strong>, FAQ, HowTo ou Article aident les moteurs à identifier le rôle d’un contenu, ses auteurs, ses sources et son contexte.</p><h3>L’intention de recherche</h3><p>Comprendre si l’utilisateur veut apprendre, comparer, acheter ou vérifier une information devient <strong>central</strong> dans la création de contenu.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_14  et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty" id=test-sticky></div></div><div
class="et_pb_row et_pb_row_8"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_15  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_9  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>7</span><strong>Les avantages de ces nouvelles approches pour les sites web</strong></h2><p>Loin d’annoncer la fin du référencement, ces pratiques ouvrent aussi de nouvelles opportunités :</p><ul><li>Meilleure visibilité sur des requêtes complexes</li><li>Valorisation des contenus experts</li><li>Trafic plus qualifié</li><li>Renforcement de la marque</li><li>Réduction de la dépendance aux mots-clés ultra-concurrentiels</li></ul><p>Les créateurs capables d’apporter une réelle valeur ajoutée peuvent tirer leur épingle du jeu.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_16  et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty" id=test-sticky></div></div><div
class="et_pb_row et_pb_row_9"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_17  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_10  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>8</span><strong>Les risques et zones d’incertitude</strong></h2><p>Cette évolution soulève aussi des inquiétudes :</p><ul><li>Baisse du taux de clic si la réponse est donnée directement</li><li>Dépendance accrue aux plateformes</li><li>Opacité des critères de sélection</li><li>Risque d’un web dominé par quelques grandes sources</li><li>Production massive de contenus automatisés</li></ul><p>Les éditeurs doivent donc arbitrer entre optimisation algorithmique et exigence éditoriale.</p></div></div></div><div
class="et_pb_column et_pb_column_1_3 et_pb_column_18  et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty" id=test-sticky></div></div><div
class="et_pb_row et_pb_row_10"><div
class="et_pb_column et_pb_column_2_3 et_pb_column_19  et_pb_css_mix_blend_mode_passthrough"><div
class="et_pb_module et_pb_text et_pb_text_11  et_pb_text_align_left et_pb_bg_layout_light"><div
class=et_pb_text_inner><h2><span
class=number>9</span><strong>Vers un référencement hybride, humain et algorithmique</strong></h2><p>Plutôt que de remplacer le SEO, le GEO et le GSO le transforment. Le futur du référencement semble se dessiner autour d’un équilibre :</p><ul><li>IA pour analyser les tendances</li><li>humains pour produire des contenus originaux</li><li>expertise réelle</li><li>lignes éditoriales fortes</li><li>transparence vis-à-vis des lecteurs</li></ul><p>Dans ce nouvel écosystème, la question n’est plus seulement « comment être premier sur Google », <strong>mais comment devenir une source digne d’être citée par les intelligences artificielles.</strong></p></div></div></div><div
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