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				<div class="et_pb_text_inner"><h1>Formation WordPress Lyon</h1>
<p>Formez-vous<br />au meilleur des<br />CMS open source</p></div>
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				<div class="et_pb_text_inner"><h2 style="color:#fff!important;">3 niveaux de formation WordPress<br /><strong>Formation WordPress Lyon</strong></h2>
<section id="art"><img decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="Formation WordPress Lyon, Anthony Vidal, votre formateur sur le CMS WordPress à Lyon, Rhône, Rhône Alpes"/></section>
<h2 class="petit-titre">Formation WordPress Lyon</h2>
<p>Cette formation va vous faire découvrir le potentiel du CMS WordPress pour la création de sites web. Vous vous familiariserez avec sa logique de publication et apprendrez à personnaliser l’environnement technique au regard des objectifs spécifiques de vos sites internet.</p>
<p>À l’issue de cette formation, vous maîtriserez l’essentiel des fonctionnalités natives de WordPress.<br />
Vous saurez paramétrer et optimiser le backoffice, publier des pages et des articles, organiser une arborescence et un menu de navigation, mettre en place une taxonomie avec accès catégoriels et navigation transverse par Tags, choisir et personnaliser des thèmes (template), installer des plugins et widgets, et organiser un worflow.</p>
<p>Vous apprendrez à mettre en valeur vos contenus avec l&rsquo;extension Elementor, un pagebuilder performant et intuitif.<br />
Dans cet optique, vous aborderez également les principes d’ergonomie liés au responsive, aborderez l’optimisation des visuels pour le web et des notions de SEO en vue de l’optimisation du référencement naturel de vos sites internet. </p></div>
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				<div class="et_pb_text_inner"><h2>Objectif de la formation</h2>
<p>L’objectif de cette formation web est d’apprendre à concevoir et à animer son site web avec WordPress – CMS open source qui permet de créer un site sur mesure sans avoir à rédiger du code. Il est toute fois de travailler avec le code de WordPress</p>
<p>Acquérir les bases de connaissances nécessaires et indispensables à l’utilisation de WordPress, outil gratuit de création et d&rsquo;administration de site internet. A l&rsquo;issue de la formation vous pourrez gérer votre site web en toute autonomie.<br />
Maîtriser la mise en page et la mise en forme responsive design pour les mobiles et tablettes.</p>
<h2>Objectifs pédagogiques / Compétences visées</h2>
<p>Créer un blog ou un site Web professionnel avec WordPress<br />
Gérer les contenus<br />
Personnaliser les pages<br />
Ajouter des plug-ins et des widgets<br />
Gérer un hébergement de site Internet</p>
<h2>Pré-requis</h2>
<p>Être à l’aise avec un ordinateur et internet ; et avoir un ordinateur portable équipé WiFi.</p>
<h2>Durée de la formation &amp; horaires</h2>
<p>12 heures de cours. Les horaires sont : de 9h00 à 16h00 avec une pause déjeuner d&rsquo;une heure.</p>
<h2>Coût de la formation</h2>
<p>*290 euros HT par personne : Pour les étudiants et demandeur d&#8217;emploi<br />
390 euros HT par personne : Pour un particulier<br />Entreprises/Associations/Institutions : Me contacter </p></div>
			</div><div id="programme-objectifs" class="et_pb_module et_pb_text et_pb_text_4  et_pb_text_align_left et_pb_bg_layout_light">
				
				
				
				
				<div class="et_pb_text_inner"><h2>Programme de formation</h2>
<h2 class="ref-forma">Formation wordpress lyon</h2>
<h3>WordPress dans son contexte</h3>
<p>Pourquoi un CMS ?<br />
Les CMS concurrents<br />
Quels types de sites peut-on créer avec WP ?<br />
L’offre WordPress.com<br />
Le logiciel libre sur WordPress.org<br />
Les hébergeurs Web<br />
Nom de domaine et hébergement<br />
Principes des thèmes et templates<br />
Concept des extensions (plug-ins)<br />
Schéma des 2 espaces de données : FTP et base de données<br />
Le plug-in eCommmerce : WooCommerce<br />
Le plug-in communauté : BuddyPress</p>
<h3>Administrer via le Back Office</h3>
<p>Connexion directe<br />
Connexion par le site<br />
Tableau de bord<br />
La barre d’outils<br />
Menus et écrans d’administration<br />
Les réglages généraux du site<br />
Les permaliens pour le SEO<br />
Mode maintenance<br />
Confidentialité<br />
Différence entre articles et pages<br />
Construction du menu de navigation<br />
Information sur la gestion des mises à jour<br />
Organisation des contenus sous WordPress</p>
<h3>Créer un article</h3>
<p>Les catégories et mots-clés<br />
Les formats des articles<br />
Créer un extrait<br />
Le brouillon<br />
En attente de relecture<br />
Publication et date de publication<br />
Mettre en avant un article<br />
Protéger un article, créer un article privé<br />
Les révisions</p>
<h3>Insérer des médias</h3>
<p>L’image principale mise en avant<br />
Une image<br />
Une galerie d’images<br />
Une image à la une<br />
Une vidéo publiée<br />
Les bonnes pratiques concernant les vidéos<br />
Insérer un PDF</p>
<h3>Les catégories</h3>
<p>Rôle des catégories<br />
Créer, modifier et supprimer les catégories<br />
L’affichage des catégories dans le site et dans le widget</p>
<h3>Les étiquettes (mots-clés internes)</h3>
<p>L’intérêt des étiquettes<br />
Créer, modifier et supprimer des étiquettes<br />
L’affichage des étiquettes dans le site et dans le widget<br />
Étiquettes et maillage interne</p>
<h3>Mode d’édition et page builder</h3>
<p>Gutenberg : l’éditeur WordPress 6.0<br />
Désactiver Gutenberg<br />
Formatage du texte selon les critères de Google<br />
Classic editor</p>
<h3>Les permaliens</h3>
<p>Afficher et modifier les permaliens<br />
Modifier le slug</p>
<h3>Les pages</h3>
<p>Créer une page<br />
Modèles des pages<br />
Ordre et hiérarchie des pages<br />
Gérer la publication<br />
Installer Elementor<br />
Mise en page avec les Widgets d’Elementor<br />
Les 3 structures Elementor<br />
Les autres « Page Builder » (Divi, WPBackery…)</p>
<h3>La gestion des menus dans WordPress</h3>
<p>Créer un menu<br />
Utiliser les pages dans les menus<br />
Créer un lien personnalisé<br />
Créer un menu hiérarchique<br />
Ouverture des liens externes</p>
<h3>Les thèmes WordPress</h3>
<p>Télécharger, installer et activer un thème<br />
Gérer les thèmes<br />
Les thèmes gratuits<br />
Les places de marché de template<br />
Installer Hello Elementor<br />
Installation de thème compatibles Elementor<br />
Avantages de la version Pro d’Elementor</p>
<h3>Les extensions</h3>
<p>Télécharger, installer et activer une extension<br />
La mise à jour<br />
Les actions groupées<br />
Les extensions gratuites<br />
Les places de marché de plug-in<br />
Les 30 extensions indispensables<br />
Présentation des ACF et leurs avantages</p>
<h3>Les utilisateurs</h3>
<p>Modifier votre profil<br />
Gérer les utilisateurs<br />
Les rôles et les droits</p>
<h3>La sauvegarde et la restauration d’un site Web WordPress</h3>
<p>Transférer du site local au site hébergé<br />
Utiliser une extension dédiée<br />
Sauvegarder la base de données locale<br />
Le fichier de sauvegarde<br />
Les sauvegardes programmées</p>
<h3>Installation de WordPress en ligne</h3>
<p>Les offres d’hébergement Web<br />
Noms de domaines, serveurs de nom et Zone DNS<br />
Hébergement multisite<br />
Les logiciels clients FTP<br />
La base de données<br />
CMS préconfigurés<br />
Déménager ou migrer un site sous WordPress vers un autre espace d’hébergement</p></div>
			</div>
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				<span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" width="560" height="562" src="https://anthony-vidal.com/wp-content/uploads/2023/11/picto-expert-wordpress-cms-open-source-developpement-sur-mesure-agence-web-lyon.png" alt="Formation WordPress à Lyon : créer votre site web sur mesure sur WordPress 6.6 - Formation wordpress à Lyon" title="picto-expert-wordpress-cms-open-source-developpement-sur-mesure-agence-web-lyon" srcset="https://anthony-vidal.com/wp-content/uploads/2023/11/picto-expert-wordpress-cms-open-source-developpement-sur-mesure-agence-web-lyon.png 560w, https://anthony-vidal.com/wp-content/uploads/2023/11/picto-expert-wordpress-cms-open-source-developpement-sur-mesure-agence-web-lyon-300x300.png 300w, https://anthony-vidal.com/wp-content/uploads/2023/11/picto-expert-wordpress-cms-open-source-developpement-sur-mesure-agence-web-lyon-150x150.png 150w" sizes="(max-width: 560px) 100vw, 560px" class="wp-image-539" /></span>
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				<div class="et_pb_text_inner"><p class="apartir">à partir de</p>
<h2 class="prix-formation">290€ HT*</h2>
<h3 class="nbr-jour">2 jours</h3>
<h4 class="horaires">de 9h à 16h</h4>
<h5 class="lieu">Lyon</h5>
<h2>Prochaine session</h2>
<p>Le 3, 4 Juin 2025</p>
<h2>Public visé</h2>
<p>Étudiant(e)s de niveau ou titulaire d’un BAC général ou professionnel, avec des bases artistiques et des connaissances de l’outil informatique.<br />
Particulier, vous voulez vous former sur le logiciel libre WordPress sous licence GNU-GPL, être autonome dans la création de site web sous le CMS wordpress.<br />
Salariés d’entreprise justifiant d’une expérience professionnelle de 1 an minimum.
</p>
<h2>Nombre de participants</h2>
<p>De 2 à 8 stagiaires</p>
<h2>Prérequis</h2>
<p>Être à l’aise avec l’ordinateur, maîtriser Internet et les fonctionnalités des sites web marchands<br />
En amont, un échange téléphonique entre le formateur et l’apprenant sera effectué pour échanger sur son projet et définir ses priorités.</p>
<h2>Approche</h2>
<p>20% de théorie<br />
80% de pratique</p>
<h2>Matériel pédagogique </h2>
<p>Ordinateur (du stagiaire), logiciels et applications dédiées, tutoriel et exercice, connexion Internet, la documentation complète de la formation est remise en fin de session</p>
<h2>Renseignements supplémentaire</h2>
<p>Échanges téléphoniques (ou par Skype) <strong>avant la formation</strong> pour faire le point sur votre projet, vos objectifs et votre futur site internet.<br />Suivi personnalisé d’une demie heure <strong>après la formation</strong>.<br />Plusieurs supports sont remis à chaque stagiaire.</p>
<h2>Adresse de formation</h2>
<p>36 Rue du Sergent Michel Berthet, 69009 Lyon <br />ou 3 impasse Fernand Rey 69001 Lyon</p>
<h2>ANTHONY VIDAL <br />Formateur WordPress</h2>
<p>La formation est assurée par Vidal Anthony, formateur expert dans ce domaine</p>
<p><img decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon.jpg"/></p>
<section id="btn-email"><a href="mailto:contact@anthony-vidal.com">contact@anthony-vidal.com</a></section>
<section id="btn-tel"><a href="tel:+33630880044">06 30 88 00 44</a></section></div>
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				<div class="et_pb_text_inner"><p><a href="https://anthony-vidal.com/contact-agence-web-lyon/">Je demande une formation</a></p></div>
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				<div class="et_pb_text_inner"><h2>École de webdesign, commerce et centres de formations<br /><strong>Ils me font confiance</strong></h2>
<section id="art"><img decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à lyon Anthony Vidal" /></section>
<h2 class="petit-titre">Formation wordpress Lyon</h2></div>
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				<a href="https://www.cciformationpro.fr/formation/creer-un-site-avec-la-solution-wordpress-2024" target="_blank"><span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-cci-formation-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formation WordPress au sein de CCI formation à Lyon, Saint Étienne et Roanne" title="logo-cci-formation-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1270" /></span></a>
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				<span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-sup-de-pub-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formation WordPress Lyon à Sup de pub, formation à la création de site e-commerce" title="logo-sup-de-pub-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1276" /></span>
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				<span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-instic-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Anthony Vidal Formateur WordPress à Lyon 8 ème - Formation wordpress Lyon" title="logo-instic-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1275" /></span>
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				<span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-esp-ecole-superieur-publicite-formateur-web-anthony-vidal-agence-web-lyon.jpg" alt="Formation WordPress pour débutant - créer un site e-commerce avec la solution WordPress" title="logo-esp-ecole-superieur-publicite-formateur-web-anthony-vidal-agence-web-lyon" class="wp-image-1273" /></span>
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				<span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-cifor-roanne-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formation Niveau 2 WordPress à Lyon, Roanne et Saint Étienne" title="logo-cifor-roanne-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1271" /></span>
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				<span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="240" height="189" src="https://anthony-vidal.com/wp-content/uploads/2024/08/logo-arfis-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal.jpg" alt="Formation WordPress et webstatique à Lyon - Villeurbanne" title="logo-arfis-formateur-wordpress-lyon-html-ux-design-seo-marketing-digital-anthony-vidal" class="wp-image-1269" /></span>
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				<div class="et_pb_text_inner"><h2>Votre formateur WordPress à Lyon<br /><strong>Anthony Vidal</strong></h2>
<section id="art"><img decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à Lyon Anthony Vidal" /></section>
<h2 class="petit-titre">Formation wordpress Lyon</h2></div>
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				<div class="et_pb_text_inner"><h3>Anthony Vidal<br /><strong>Votre Webmaster à Lyon</strong></h3>
<p>Avec près de 12 ans d’expériences, Anthony Vidal et son <a href="https://anthony-vidal.com/">agence web à Lyon</a> est reconnue pour son expertise en développement de solutions digitales sur-mesure (<a href="https://anthony-vidal.com/home/prestations/creation-site-web-lyon/">création de site web</a>, e-commerce, blog ou intranet), la stratégie de communication web et globale ainsi que le positionnement de site internet dans Google.</p>
<p>Grâce à son expertise et sa réactivité, il a établi une relation de confiance durable avec l’ensemble de ses clients.</p>
<p>Anthony Vidal à marqué ses débuts par différentes expériences en agence web et de communication, au sein de diverses associations et chez l’annonceur sur la ville de Lyon et à travers la région Rhône Alpes. Il a aussi travailler quelques années en tant que chargé de communication, développeur web, et formateur web indépendant sur WordPress et Prestashop notamment.</p>
<p>Il aime rendre chaque projet unique, car selon lui chaque structure est singulière.<br />Aujourd&rsquo;hui il est primordial dans un monde ultra concurrentiel, que chaque entité se démarque et affirme une communication unique et différenciant. Que ce soit en collaboration avec des TPE/PME, artisans, professions libérales, grandes entreprise sur Lyon et sa région, il travaille pour tous types de structures et tous types de secteurs d&rsquo;activités.</p>
<p>Écoute, Sensibilité et Transparence, sont ses maîtres mots.</p></div>
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				<span class="et_pb_image_wrap"><img loading="lazy" decoding="async" width="647" height="621" src="https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon.jpg" alt="Formateur WordPress Lyon - Anthony Vidal anime votre formation wordpress à Lyon" title="anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon" srcset="https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon.jpg 647w, https://anthony-vidal.com/wp-content/uploads/2024/08/anthony-vidal-agence-web-lyon-agence-communication-globale-lyon-formateur-wordpress-lyon-300x288.jpg 300w" sizes="(max-width: 647px) 100vw, 647px" class="wp-image-807" /></span>
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				<div class="et_pb_text_inner"><p><i> « L&rsquo;imagination est plus forte que le savoir » </i><br />Albert Einstein</p></div>
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				<div class="et_pb_text_inner"><h2>Foire aux questions<br /><strong>Formation wordpress Lyon</strong></h2>
<section id="art"><img decoding="async" src="https://anthony-vidal.com/wp-content/uploads/2023/11/barre-art-deco-agence-web-lyon-anthony-vidal.png" alt="visuel séparateur art déco pour les sous titres de l'agence web à Lyon Anthony Vidal"/></section>
<h2 class="petit-titre">Formation wordpress Lyon</h2></div>
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				<h5 class="et_pb_toggle_title">Qu’est-ce qu’un CMS (content management system) ?</h5>
				<div class="et_pb_toggle_content clearfix"><p>Un CMS (Content Management System), ou système de gestion de contenu, est une plateforme logicielle qui permet de créer, gérer et modifier facilement le contenu d&rsquo;un site web sans avoir besoin de coder ou de maîtriser des compétences techniques avancées. Il simplifie la gestion des sites en fournissant une interface intuitive et des outils pour ajouter, organiser et publier du contenu.</p>
<h3>Principales caractéristiques d’un CMS :</h3>
<ol>
<li><strong>Interface utilisateur intuitive</strong> : Le CMS offre un tableau de bord ou une interface où l&rsquo;utilisateur peut gérer tout le contenu (pages, articles, images, vidéos) sans interagir directement avec le code.</li>
<li><strong>Séparation du contenu et de la présentation</strong> : Le contenu (texte, images, etc.) est stocké indépendamment du design du site, ce qui permet de modifier l&rsquo;apparence du site sans toucher au contenu, et vice versa.</li>
<li><strong>Modularité</strong> : Il permet d&rsquo;ajouter des extensions ou plugins pour ajouter des fonctionnalités (e-commerce, forum, SEO, etc.).</li>
<li><strong>Collaboration</strong> : Plusieurs utilisateurs peuvent accéder à la plateforme avec des rôles et des permissions spécifiques (administrateurs, éditeurs, auteurs, etc.).</li>
<li><strong>Gestion de contenu multimédia</strong> : Les CMS permettent de gérer facilement des images, des vidéos, des fichiers audio, etc.</li>
<li><strong>SEO-friendly</strong> : Ils incluent souvent des outils ou des plugins pour optimiser le référencement naturel du site.</li>
</ol>
<h3>Exemples populaires de CMS :</h3>
<ul>
<li><strong>WordPress</strong> : Le CMS le plus utilisé, idéal pour les blogs, sites vitrines et boutiques en ligne.</li>
<li><strong>Joomla</strong> : Un CMS flexible, souvent utilisé pour des sites plus complexes.</li>
<li><strong>Drupal</strong> : Un CMS puissant et sécurisé, adapté aux grands projets avec des besoins spécifiques.</li>
<li><strong>Shopify</strong> : Spécialisé pour créer et gérer des boutiques en ligne.</li>
</ul></div>
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				<h5 class="et_pb_toggle_title">Qu’est-ce qu’un CMS open source ?</h5>
				<div class="et_pb_toggle_content clearfix"><p>Un <strong>CMS open source</strong> est un système de gestion de contenu dont le code source est mis à disposition du public. Cela signifie que n&rsquo;importe qui peut librement accéder, modifier et redistribuer le code du logiciel, en fonction de ses besoins spécifiques. Les CMS open source sont souvent développés et maintenus par une communauté de développeurs, d’utilisateurs et de contributeurs bénévoles.</p>
<h3>Caractéristiques d’un CMS open source :</h3>
<ol>
<li><strong>Accès libre au code source</strong> : Le code du CMS est accessible à tous, permettant aux développeurs de personnaliser le logiciel, d&rsquo;ajouter de nouvelles fonctionnalités ou de corriger des bugs.</li>
<li><strong>Gratuit</strong> : La plupart des CMS open source sont disponibles gratuitement. Cependant, certains coûts peuvent être associés à l&rsquo;hébergement, aux extensions premium, ou au support technique.</li>
<li><strong>Communauté active</strong> : Le développement et l’amélioration du CMS sont souvent assurés par une large communauté, qui propose des mises à jour régulières, des plugins, des thèmes, et des solutions de support.</li>
<li><strong>Personnalisation</strong> : Les utilisateurs peuvent adapter le CMS à leurs besoins grâce à l&rsquo;ajout ou la modification de fonctionnalités spécifiques.</li>
<li><strong>Sécurité et mises à jour</strong> : Les CMS open source bénéficient souvent de mises à jour fréquentes grâce à l’engagement de la communauté, ce qui permet de corriger les vulnérabilités et d’améliorer les performances.</li>
</ol>
<h3>Exemples de CMS open source :</h3>
<ul>
<li><strong>WordPress</strong> : Le CMS le plus populaire au monde, principalement utilisé pour les blogs, mais aussi pour des sites plus complexes.</li>
<li><strong>Joomla</strong> : Un CMS flexible, adapté à une grande variété de sites.</li>
<li><strong>Drupal</strong> : Un CMS robuste, souvent utilisé pour des sites institutionnels et des projets nécessitant des fonctionnalités complexes.</li>
<li><strong>Magento</strong> : Un CMS open source spécialisé dans l’e-commerce.</li>
</ul>
<h3>Avantages d’un CMS open source :</h3>
<ul>
<li><strong>Flexibilité</strong> : Vous pouvez personnaliser le CMS en fonction de vos besoins.</li>
<li><strong>Évolutivité</strong> : Grâce à la communauté, des extensions et plugins sont disponibles pour ajouter des fonctionnalités.</li>
<li><strong>Économie de coûts</strong> : Le logiciel est gratuit, bien que l&rsquo;hébergement et d&rsquo;autres services puissent être payants.</li>
</ul></div>
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				<h5 class="et_pb_toggle_title">Qu’est-ce que le CMS WordPress ?</h5>
				<div class="et_pb_toggle_content clearfix"><p>WordPress est un système de gestion de contenu (CMS) open source qui permet de créer et de gérer des sites web facilement, sans avoir besoin de compétences techniques approfondies en programmation. Lancé en 2003, WordPress est principalement utilisé pour des blogs, mais il est aujourd&rsquo;hui très polyvalent et permet de créer divers types de sites, tels que des sites d&rsquo;entreprise, des boutiques en ligne (grâce à WooCommerce), des portfolios, etc.</p>
<p>Quelques caractéristiques clés :</p>
<ul>
<li><strong>Simplicité</strong> : Une interface intuitive pour publier du contenu.</li>
<li><strong>Personnalisation</strong> : Des milliers de thèmes et de plugins permettent d&rsquo;ajouter des fonctionnalités et de personnaliser l&rsquo;apparence du site.</li>
<li><strong>SEO</strong> : Il offre des outils intégrés pour optimiser le référencement naturel.</li>
<li><strong>Communauté</strong> : Étant open source, il bénéficie d&rsquo;une grande communauté qui développe et soutient l&rsquo;outil.</li>
</ul></div>
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				<h5 class="et_pb_toggle_title">Comment utiliser le CMS WordPress ?</h5>
				<div class="et_pb_toggle_content clearfix"><p>Pour utiliser WordPress, voici un guide étape par étape :</p>
<h3>1. Installation de WordPress</h3>
<p>Hébergement : Choisissez un hébergeur web qui supporte WordPress (ex. Bluehost, OVH, etc.).<br />Téléchargement : Téléchargez WordPress depuis wordpress.org.<br />Installation : Suivez les instructions de votre hébergeur ou installez WordPress manuellement en transférant les fichiers via FTP et en configurant la base de données.</p>
<h3>2. Premiers pas sur WordPress</h3>
<p>Accès au tableau de bord : Accédez à votresite.com/wp-admin et connectez-vous.<br />Réglages généraux : Configurez les paramètres de base (titre du site, fuseau horaire, etc.) sous « Réglages ».</p>
<h3>3. Choisir et personnaliser un thème</h3>
<p>Thème : Sous « Apparence &gt; Thèmes », choisissez et installez un thème gratuit ou premium.<br />Personnalisation : Utilisez « Apparence &gt; Personnaliser » pour ajuster le design selon vos besoins.</p>
<h3>4. Ajouter des plugins</h3>
<p>Installation : Allez sous « Extensions &gt; Ajouter » pour installer des plugins (SEO, sécurité, etc.).<br />Activation : Une fois installé, activez le plugin pour qu&rsquo;il soit opérationnel.</p>
<h3>5. Créer des pages et articles</h3>
<p>Pages : Pour les pages statiques (ex. « À propos », « Contact »), allez sous « Pages &gt; Ajouter ».<br />Articles : Pour le blog, créez des articles sous « Articles &gt; Ajouter ».<br />Éditeur de contenu : Utilisez l’éditeur Gutenberg pour ajouter des blocs de texte, images, etc.</p>
<h3>6. Gestion des menus</h3>
<p>Menus : Sous « Apparence &gt; Menus », créez et organisez les menus de navigation.</p>
<h3>7. Gestion des utilisateurs</h3>
<p>Rôles : Ajoutez et gérez les utilisateurs sous « Utilisateurs &gt; Ajouter ». Définissez des rôles (administrateur, éditeur, etc.).</p>
<h3>8. Maintenance et sécurité</h3>
<p>Mises à jour : Gardez WordPress, les thèmes et les plugins à jour via « Tableau de bord &gt; Mises à jour ».<br />Sauvegardes : Installez un plugin de sauvegarde pour protéger votre contenu.</p>
<h3>9. SEO et performance</h3>
<p>SEO : Installez un plugin comme Yoast SEO pour optimiser votre site pour les moteurs de recherche.<br />Vitesse : Utilisez un plugin de cache (ex. W3 Total Cache) pour accélérer votre site.</p></div>
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				<h5 class="et_pb_toggle_title">Comment fonctionne le CMS WordPress ?</h5>
				<div class="et_pb_toggle_content clearfix"><p>Le CMS WordPress fonctionne en combinant plusieurs composants pour permettre la création, la gestion et la personnalisation de sites web. Voici comment il fonctionne en termes simples :</p>
<h3>1. <strong>Installation</strong></h3>
<p>Pour utiliser WordPress, il faut d&rsquo;abord l&rsquo;installer sur un serveur web. Cela peut être fait via :</p>
<ul>
<li><strong>WordPress.com</strong> (hébergement géré, plus simple, mais moins flexible).</li>
<li><strong>WordPress.org</strong> (auto-hébergement, offrant plus de contrôle et de personnalisation).</li>
</ul>
<h3>2. <strong>Structure de base</strong></h3>
<p>WordPress se base sur trois éléments clés :</p>
<ul>
<li><strong>PHP</strong> : Le langage de programmation utilisé pour générer les pages web dynamiques.</li>
<li><strong>MySQL</strong> : La base de données qui stocke le contenu (articles, pages, utilisateurs, etc.).</li>
<li><strong>HTML/CSS/JS</strong> : Utilisés pour la mise en page et l&rsquo;interactivité des pages.</li>
</ul>
<h3>3. <strong>Interface d’administration</strong></h3>
<p>Une fois installé, l’utilisateur accède au tableau de bord (back-end), où il peut :</p>
<ul>
<li>Créer et modifier des <strong>pages</strong> et des <strong>articles</strong>.</li>
<li>Gérer les <strong>utilisateurs</strong> et leurs rôles.</li>
<li>Installer et configurer des <strong>thèmes</strong> (pour le design).</li>
<li>Ajouter des <strong>plugins</strong> pour des fonctionnalités supplémentaires (ex. : formulaires de contact, e-commerce).</li>
<li>Configurer les <strong>paramètres</strong> (SEO, permaliens, etc.).</li>
</ul>
<h3>4. <strong>Thèmes et personnalisation</strong></h3>
<p>Les <strong>thèmes</strong> contrôlent l&rsquo;apparence du site. Ils peuvent être modifiés à partir du tableau de bord ou en éditant le code. WordPress propose aussi un <strong>personnalisateur</strong> visuel intégré, qui permet de changer le design en direct.</p>
<h3>5. <strong>Plugins</strong></h3>
<p>Les <strong>plugins</strong> sont des extensions qui ajoutent des fonctionnalités supplémentaires. Il existe des milliers de plugins disponibles (gratuits et payants) qui permettent, par exemple, d&rsquo;intégrer des galeries, des systèmes de paiement, des outils SEO, etc.</p>
<h3>6. <strong>Gestion du contenu</strong></h3>
<p>Les utilisateurs peuvent facilement créer du contenu grâce à un éditeur de texte simplifié (Gutenberg ou l&rsquo;éditeur classique). On peut y insérer du texte, des images, des vidéos, et d&rsquo;autres éléments multimédias.</p>
<h3>7. <strong>Hébergement et performance</strong></h3>
<p>WordPress peut être hébergé sur un serveur partagé ou dédié. Il est recommandé d’utiliser un hébergeur optimisé pour WordPress afin d&rsquo;améliorer la performance (vitesse, sécurité, etc.). Des plugins de <strong>cache</strong> et des services de <strong>CDN</strong> (Content Delivery Network) peuvent aussi être utilisés pour améliorer la rapidité.</p>
<h3>8. <strong>Mises à jour et sécurité</strong></h3>
<p>WordPress publie régulièrement des mises à jour pour améliorer la sécurité et les fonctionnalités. Les thèmes et plugins doivent également être mis à jour pour assurer la compatibilité et la sécurité du site.</p></div>
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				<h5 class="et_pb_toggle_title">Quelles sont les parts de marchés des CMS en France ?</h5>
				<div class="et_pb_toggle_content clearfix"><p>Les parts de marché des CMS en France, comme dans le reste du monde, sont dominées par quelques grands noms, avec WordPress en tête. Voici un aperçu des parts de marché des principaux CMS en France :</p>
<h3>1. WordPress</h3>
<p>Part de marché : Environ 60-65% des sites utilisant un CMS.<br />Description : WordPress est de loin le CMS le plus utilisé en France, en grande partie grâce à sa flexibilité, sa simplicité d&rsquo;utilisation, et l&rsquo;immense écosystème de plugins et de thèmes disponibles. Il est utilisé pour une variété de sites, des blogs aux boutiques en ligne en passant par les sites d&rsquo;entreprise.</p>
<h3>2. Joomla</h3>
<p>Part de marché : Environ 5-7%.<br />Description : Joomla est le deuxième CMS le plus populaire en France. Il est apprécié pour sa gestion plus avancée des utilisateurs et son système de gestion de contenu plus structuré, bien qu&rsquo;il soit moins populaire que WordPress en raison de sa courbe d&rsquo;apprentissage plus abrupte.</p>
<h3>3. Drupal</h3>
<p>Part de marché : Environ 3-4%.<br />Description : Drupal est utilisé par les sites nécessitant une gestion complexe du contenu et des utilisateurs, souvent pour des sites gouvernementaux, des ONG, et des grandes entreprises. Il est réputé pour sa robustesse et sa sécurité.</p>
<h3>4. Magento</h3>
<p>Part de marché : Environ 1-2%.<br />Description : Magento est un CMS spécialisé dans le commerce électronique. En France, il est utilisé par de grandes boutiques en ligne qui nécessitent une plateforme puissante et évolutive pour gérer leurs opérations commerciales.</p>
<h3>5. Prestashop</h3>
<p>Part de marché : Environ 3-4%.<br />Description : Prestashop, créé en France, est particulièrement populaire pour les sites de commerce électronique de taille moyenne. Il offre une solution complète pour les boutiques en ligne, avec une large communauté de développeurs.</p>
<h3>6. Wix, Squarespace et autres builders</h3>
<p>Part de marché cumulée : Environ 7-10%.<br />Description : Des plateformes comme Wix, Squarespace et Weebly, qui sont des solutions tout-en-un, sont également utilisées par des petites entreprises et des particuliers pour leur simplicité d&rsquo;utilisation et l&rsquo;absence de besoin de connaissances techniques. Cependant, elles restent moins flexibles que les CMS open-source comme WordPress ou Joomla.</p>
<h3>7. Autres CMS (Ghost, TYPO3, etc.)</h3>
<p>Part de marché cumulée : Environ 1-2%.<br />Description : D&rsquo;autres CMS, comme Ghost pour les blogs ou TYPO3 pour les sites d&rsquo;entreprise, ont des parts de marché plus modestes en France, souvent utilisés pour des projets spécifiques en raison de leurs fonctionnalités particulières.</p></div>
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				<h5 class="et_pb_toggle_title">Pourquoi choisir une formation WordPress à Lyon?</h5>
				<div class="et_pb_toggle_content clearfix"><p>Choisir une formation WordPress peut être une excellente décision pour plusieurs raisons, surtout si vous souhaitez maîtriser la création et la gestion de sites web sans avoir à dépendre de développeurs ou acquérir des compétences de codage avancées. Voici les principales raisons pour lesquelles suivre une formation WordPress est avantageux :</p>
<h3>1. <strong>Accessibilité et polyvalence</strong></h3>
<p>WordPress est utilisé par plus de 40 % des sites web dans le monde, ce qui en fait le CMS le plus populaire. Une formation vous permet de comprendre comment créer et gérer différents types de sites :</p>
<ul>
<li>Blogs,</li>
<li>Sites d’entreprise,</li>
<li>Portfolios,</li>
<li>Boutiques en ligne (avec WooCommerce),</li>
<li>Sites événementiels, etc.</li>
</ul>
<h3>2. <strong>Simplicité d’utilisation</strong></h3>
<p>Même si WordPress est réputé pour sa facilité d’utilisation, certaines fonctionnalités avancées peuvent nécessiter un apprentissage. Une formation vous aide à maîtriser :</p>
<ul>
<li>Le tableau de bord WordPress,</li>
<li>La création et la gestion de pages et articles,</li>
<li>La personnalisation du design avec les thèmes,</li>
<li>L’utilisation de l’éditeur visuel Gutenberg,</li>
<li>L’ajout de plugins pour des fonctionnalités spécifiques.</li>
</ul>
<h3>3. <strong>Compétences recherchées sur le marché</strong></h3>
<p>Avoir des compétences en WordPress est très recherché dans le domaine du web, que ce soit pour des postes en communication, marketing digital, ou en tant que développeur freelance. Avec une formation, vous pouvez acquérir des compétences professionnelles qui vous permettent :</p>
<ul>
<li>De gérer des projets web pour des entreprises,</li>
<li>De créer des sites pour des clients,</li>
<li>De vous lancer en tant qu&rsquo;indépendant dans la création de sites.</li>
</ul>
<h3>4. <strong>Personnalisation et optimisation</strong></h3>
<p>Une formation WordPress approfondie vous permet d’apprendre à :</p>
<ul>
<li><strong>Personnaliser</strong> complètement un site grâce aux thèmes et à la modification de CSS,</li>
<li>Optimiser les performances (vitesse, sécurité),</li>
<li>Gérer les aspects SEO (référencement naturel) pour améliorer la visibilité du site sur les moteurs de recherche,</li>
<li>Intégrer des outils comme Google Analytics pour suivre les performances.</li>
</ul>
<h3>5. <strong>E-commerce et monétisation</strong></h3>
<p>Une formation vous apprend à transformer votre site WordPress en boutique en ligne avec des solutions comme <strong>WooCommerce</strong>. Vous apprendrez à :</p>
<ul>
<li>Gérer les paiements en ligne,</li>
<li>Gérer les stocks,</li>
<li>Intégrer des systèmes de livraison,</li>
<li>Mettre en place des stratégies de marketing (promotions, paniers abandonnés, etc.).</li>
</ul>
<h3>6. <strong>Gagner en autonomie</strong></h3>
<p>Plutôt que de dépendre d’une agence ou d’un développeur, une formation WordPress vous permet de gérer votre propre site de A à Z. Vous serez en mesure de :</p>
<ul>
<li>Résoudre des problèmes techniques courants,</li>
<li>Mettre à jour le site en toute sécurité,</li>
<li>Effectuer des sauvegardes régulières.</li>
</ul>
<h3>7. <strong>Approfondir les aspects techniques</strong></h3>
<p>Même si WordPress est accessible sans connaissances techniques, une formation avancée vous permet d’apprendre des notions plus complexes comme :</p>
<ul>
<li>La création de <strong>thèmes personnalisés</strong>,</li>
<li>L&rsquo;optimisation du <strong>code PHP</strong> pour de meilleures performances,</li>
<li>La gestion des bases de données,</li>
<li>L&rsquo;intégration de fonctionnalités spécifiques via le développement de <strong>plugins</strong>.</li>
</ul>
<h3>8. <strong>Support et ressources</strong></h3>
<p>Une formation peut vous donner accès à une communauté de formateurs et d’apprenants avec qui échanger, ainsi qu&rsquo;à des ressources pédagogiques (tutoriels, documentations, forums, etc.) pour continuer à progresser après la formation.</p>
<h2>Formation WordPress Lyon</h2>
<p>Choisir une formation WordPress vous permet d&rsquo;acquérir des compétences essentielles pour créer, gérer et personnaliser des sites web de manière professionnelle. Que vous soyez débutant, entrepreneur, ou souhaitez élargir vos compétences digitales, une formation vous donne les outils pour exploiter pleinement la puissance et la flexibilité de WordPress.</p></div>
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