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<ul id="menu-menu-principal" class="album__header__nav"><li id="menu-item-105" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-105"><a href="https://agencealbum.com/adn/">L’adn.</a></li>
<li id="menu-item-106" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-106"><a href="https://agencealbum.com/notre-savoir-faire/">Notre savoir-faire.</a></li>
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<h1>Agence de comm' globale.</h1>
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<h2>L'adn.</h2>
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<span class="text"><p class="p1">Album une agence de communication à Mâcon engagée à révéler ce qui fait vraiment la différence : votre histoire, juste et vraie.<br />
Depuis 1989, nous accompagnons des entreprises de tous horizons pour les aider à gagner en visibilité et à atteindre leurs objectifs, en restant fidèles à ce qu’elles sont. Pas de discours formé ni de storytelling forcé : nous mettons en lumières vos vraies valeurs, celles qui vous animent et qui résonnent avec votre public.</p>
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<h3>Notre<br>savoir<br>faire.</h3>
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<p>Chaque projet commence par une question essentielle : <br>quel est le bon message ?
<br>Chez Album, on ne se contente pas de répondre directement, on trouve des solutions qui ont du sens : des idées justes, des conseils avisés et des outils de communication conçus pour renforcer votre visibilité.
<br>Une approche globale, sur-mesure et toujours cohérente.
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<h4 class="skill__title">Stratégie et conseil</h4>
<p class="skill__baseline">Une approche souple et en adéquation avec votre contexte économique. </p>
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<h4 class="skill__title">Création graphique, print et identité visuelle</h4>
<p class="skill__baseline">L'équipe allie créativité et stratégie pour créer des visuels percutants qui correspondent parfaitement à vos besoins. </p>
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<h4 class="skill__title">Création de sites internet</h4>
<p class="skill__baseline">Le point d'ancrage pour toutes vos communications.</p>
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<h4 class="skill__title">Création de contenus visuels</h4>
<p class="skill__baseline">Prises de vue photos et vidéo, packshots studio, motion design et illustrations.</p>
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<h4 class="skill__title">Animation marketing</h4>
<p class="skill__baseline">Nous co-construisons avec vous des plans d’actions physiques et digitaux sur-mesure pour améliorer vos performances.</p>
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<h4 class="skill__title">Performance</h4>
<p class="skill__baseline">La visibilité sur le web ne relève pas du hasard.
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<h4>Créa.</h4>
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<div class="intro">
<span>Les réalisations de l'agence.</span>
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<p class="name">Centre Sésames</p>
<p class="category">
illustrations • développement web • conseil et stratégie • image de marque
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</div>
</a>
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<p class="name">Théâtre du Vellein</p>
<p class="category">
Communication globale saison 2024-2025 : <br>conseil, identité graphique, brochures et déclinaisons print, web
<!-- Créa graphique / print - Stratégie et conseil -->
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<p class="name">Rouillon Piralla, cabinet d’avocats</p>
<p class="category">
Création web : conseil • webdesign • développement
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<p class="name">Le groupe Maurice Thivent</p>
<p class="category">
Communication globale : identité visuelle • site internet • affichage • conseil et stratégie
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<p class="name">Comité des salons et concours – Concours des Grands Vins du Monde</p>
<p class="category">
Communication globale : identité visuelle • site internet • chemise commerciale • communiqué de presse • dossiers de présentation
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<p class="name">Mâcon Habitat</p>
<p class="category">
Campagne "Respect des collaborateurs" : <br>concept • création graphique et rédactionnelle
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<p class="name">Imprimerie Multitude</p>
<p class="category">
Conseil • site internet
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<section class="album__home__actu">
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<h5>L'actu.</h5>
</div>
<div class="album__home__actu__inner__list">
<div class="actu__item">
<h6>Responsable or not ?</h6>
<p>
Dans une époque où les consommateurs font davantage confiance aux avis Google qu’aux messages publicitaires, la communication responsable est une pratique remarquable pour développer l’image positive d’une entreprise. Elle repose sur un principe s... </p>
<a href="https://agencealbum.com/2025/03/10/responsable-or-not/" class="more">(lire la suite)</a>
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<div class="actu__item">
<h6>Vous avez dit papier ?</h6>
<p>
Il y a quelque 20 ans, nous avons entamé l’aire du numérique. Engouement effréné pour le zéro et le un déversant sans retenue leur flot de codes sur nos terminaux de plus en plus intelligents… et indispensables (enfin croit-on !). Adieu le pa... </p>
<a href="https://agencealbum.com/2025/02/08/offset-ou-couche/" class="more">(lire la suite)</a>
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<div class="actu__item">
<h6>La belle aventure d’un site</h6>
<p>
Il y a plus de 20 ans, Album s’est engagé dans la conception et la réalisation de sites web. C’est en 2000 que le premier site, conçu et développé par l’agence, est sorti.Autant dire, l’âge de pierre. En quelque 22 ans, tout a changé. De l’intuiti... </p>
<a href="https://agencealbum.com/2024/09/08/montage-a180-degres/" class="more">(lire la suite)</a>
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<div class="actu__item">
<h6>Les 8 astuces Album pour une communication digitale efficace !</h6>
<p>
La démocratisation du web dans les années 2000 a marqué un tournant dans la stratégie de communication des entreprises : c’est la fin de la communication verticale, de l’organisation à son public. Aujourd’hui, 5 milliards de personnes ont un ... </p>
<a href="https://agencealbum.com/2024/11/24/campagne-globale-theatre-du-vellein/" class="more">(lire la suite)</a>
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<div class="actu__item">
<h6>Communication de performance : les belles images ne suffisent plus.</h6>
<p>
Pendant longtemps, les entreprises ont orienté leur stratégie de communication autour de la notoriété et de l’image de marque. Le rôle des agences était alors de créer des univers visuels puissants, des campagnes publicitaires mémorables et des st... </p>
<a href="https://agencealbum.com/2025/08/19/communicationdeperformance/" class="more">(lire la suite)</a>
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